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LIBRARY f 

Tr*-„ * ;■ :■ O V. 
OF MODERN * -«7 



Received: 



Scanned from the collection of 
Eileen Bowser 



Coordinated by the 
Media History Digital Library 
www.mediahistoryproject.org 



Funded by a donation from 
Richard Scheckman 



Vol. 35, No 1 



January 5, 1918 



Price 15 Gents 



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pictures I 



Goldwyn productions 
are more than "doing 
their bitlfbr the nation's 
exhibitors by attract- 
ing large audiences and 
making a house profit" 



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CKalmerg Publishing Company 516 Fiftfa Aye.New YarK -J 



THE MOVING PICTURE WORLD 



January 5, 191? 




4 Photodramatic Wonder and a Jewel Productions 



GEORGE K. SPOOR 

presents 




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I 




BYP.O.WODEHOUSE 



AT All FIRST CLASS PICTURE THEATRES- A Sk Whdtl! 




THE MOVING PICTURE WORLD 



January I, 1913 





how the 
details. 




IKE A DELUGE— MILLIONS 
of explanatory advertising 
heralds, carrying the advertise- 
ment and complete explanation 
of the UNIVERSALIS mighty "MYS- 
TERY SHIP BEST ENDING CON- 
TEST" will fairly flood this entire 
country from end to end. One of the 
factors that will make this contest — 

A tremendous crowd 
compelling plan that 
will pull for 18 weeks 



HE HERALDS give the list of awards- 
explain every detail — of the age of 
boys and girls who may participate — how to 
become a participant — what to do — who the 
Judges are — how the awards will be made — 
suggestions will be judged — and all other 



388 AWARDS 

— consisting of United States Liberty Bonds — War Cer- 
tificates and Thrift Stamps — Attractive amounts and so 
arranged as to be of the greatest possible incentive to 
all children. 




O BLANKS in this contest. 
EVERY CHILD IS REWARDED 
FOR HIS OR HER EFFORTS. 
This alone triples the value of this 
plan, and urges every Exhibitor 
throughout the entire country to 
communicate with his nearest 
Universal Exchange for this big 
WINNER. 



The Kids Will Be Wild 
About It 




lar.uary 5, 1918 



THE MOVING PICTURE WORLD 






VERY Exhibitor will secure a generous 
supply of these "MYSTERY SHIP BEST 
ENDING CONTEST" heralds for local dis- 
tribution to back up this plan in all neigh- 
borhoods. Thus you will interest EVERY 
CHILD, every parent, every school teacher, 
enabling you to play capacity every week 
on matinees. 



AKE application NOW to 
your nearest Universal Ex- 
change for this tremendous 
nation wide "MYSTERY 
SHIP BEST ENDING 
CONTEST." DON'T let your com- 
petitor beat you to it. It costs you 
absolutely nothing— The UNIVERSAL gives 

all the prizes — conducts the entire contest 

does all the work— and YOU get the benefit for 
18 straight weeks. 



ND remember this— the UNIVER- 
SAL SERIAL— "THE MYSTERY 
SHIP" — even without this tremend- 
ous nation-wide plan, stands head 
and shoulders in punch and pulling 

power, above ANY SERIAL NOW ON THE MARKET. 
It opens with the colossal $35,000 thrill in episode 
one and grips like a vise to the finish. YOU can't af- 
ford to be without it.. Get in touch with your 
nearest Universal Exchange and BOOK "THE 
MYSTERY SHIP" today. 



Universal Film Manufacturing Co. 

Carl Laemmle, President 

"The Largest Film Manufacturing Concern in the Universe" 

1600 BROADWAY, NEW YORK 



nterests Old 

and Young 

Alike 



It's a Winner 



THE MOVING PICTURE WORLD 



January 5, 1918 



!**T" 



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*MBM 



*&oqR ifku any 



A LOUISE LOVELY 5-act production 
that gives you a beautiful and popu- 
lar Star— a big and powerful cast 
including Hart Hoxie and a throbbing story 
of real Feature proportions. Best of all. it 
allows you to book, advertise and play it at 
a price that every Exhibitor can afford. A 
chapter from the wilds of the great West, 
truthfully depicted. Book thru your nearest 
Universal Exchange. SPLENDID PULLING 
POSTERS. 



January 5, 1918 



THE MOVING PICTURE WORLD 



9, 




'Powerful Pictures Will 
Core Any t?ox~ Office De- 
pression That Ever Existed 



n 



THESE are the words of Walter Hays, Treasurer of 
all of the Mitchel H. Mark motion picture theatre 
enterprises. They confirm Goldwyn's own widely- 
advertised statement that "good pictures banish bad 
business in the theatre." 

This a/50 explains why exhibitors throughout North 
America have done capacity business while playing 
Goldwyn's 

Madge Kennedy in "Nearly Married," 
by Edgar Selwyn, 

"The Auction Block," Rex Beach's 
Greatest Story, 

Mae Marsh in "The Cinderella Man," 
by Edward Childs Carpenter, 

and why exhibitors everywhere are doubling their 
bookings for the greatest of all the .Goldwyn Pictures 
and the biggest production of the year in the motion 
picture industry 

Mary Garden in "Thais," by Anatole 
France. 

Thousands of exhibitors can improve conditions in their 
houses instantly by playing Goldwyn Pictures — 
BEGINNING NOW. 



0GOLDWYN PICTURES CORPORATION^ 



Samuel Goldfish 

Pre/ident 

16 East 42d Street 



Edgar Selwyn 



Margaret Mayo 

Editorial Director 

New York City 






THE MOVING PICTURE WORLD 



January 5, 1913 




THE SUPREME ACHIEVEMENT 

of GOLDWYN 






MITCHEL H. MARK, president, and Harold Edel, 
managing director of the Strand Theatre, who 
have as their New Year's week attraction at one of 
the world's greatest amusement institutions, Goldwyn's 
remarkable presentation of MARY GARDEN in 
"THAIS," make this unusual announcement: 

"We know of no picture with which Mary Garden in 
'Thais' can be compared and we expect to break every 
attendance record of The Strand with this unrivalled 
production." 

And Still More: 



A SCHER BROS.,. Chicago, 
■** telegraph: Mary Garden 
in "Thais" will prove the 
greatest attraction ever of- 
fered patrons of the screen. 
It is the most remarkable 
production of the year and 
we offer our congratulations. 



CTANLEY V.MASTBAUM, 
° of Philadelphia, one of 
America's greatest exhibit- 
ors, writes: "Thais" is perfect 
to the smallest detail. Mary 
Garden and the production 
are both wonderful. "Thais" 
is an artistic knock-out. 




January 5, 1918 



THE MOVING PICTURE WORLD 



$oictwi 



MAMY GARDEN 



THAIS 

i>yAnatole France 

Directed, by Frank H. Crane 



GOLDWYN has the unusual honor of introducing 
for the first time to the millions of devotees of the 
photo-drama this exceptional dramatic artist in a pro- 
duction from a story by one of the foremost figures in 
the literature of the world. In "Thais" Mary Garden 
is the thrilling, electric, vital personality of flesh and 
blood— the daring, sensational, unusual woman who 
constantly challenges the attention of the world. 

A Prediction. 



MARY GARDEN is re- 
1 l ceiving more publicity, 
more attention from the 
critics, more attention from 
all classes of the public, than 
any star who has ever been 
presented in your theatre. 



'"THAIS" is the one produc- 
1 tion of recent years that 
is so certain in its box-office 
appeal as to justify you in 
playing it for double the 
time you give any other 
picture. 



0GOLDWYN PICTURES CORPORATION^ 



Samuel Goldfish 

President 



Edgar Selwyn 

*WlC# Prerident 



16 East 42d Street 



Margaret Mayo 

Editorial Director 

New York City 








10 



THE MOVING PICTURE WORLD 



January 5, 1918 



ft PATRIOTIC APPEAL 







THE WHARTONS PRESENT 



A1ER1QA ; 



:rial sypii 



« 



» 



THE EAGLE S EYE 

THE STOKY OF THE IMPERIAL GERMAN GOVERNMENTS 
SPIES, PLOTS AND PROPAGANDA IN THE UNITED STATES 

By WILLIAM J. FLYNN 

Chief of the United States Secret Service 



SCENARIO BY COURTNEY RYLEY COOPER 

PRODUCED IN 20 STUPENDOUS THRILLING EPISODES 
BY A GREAT COMPANY HEADED BY THE POPULAR STARS 

King Baggot and Marguerite Snow 



"THE EAGLE'S EYE" will go before the public with the greatest advance interest ever 
created in any attraction, either picture or play. Millions of pages have been printed, and millions 
more will be published in the next few months, in reference to spy activities in this country and 
the work of the United States Secret Service in exposing and combating their crimes. 

AN ATTRACTION IN WHICH EVERYBODY IS INTERESTED 



U.S.A. 




DISTRIBUTED BY 



FOURSQUARE EXCHANGES 



mm 



ITHACA, N.Y 



PRINCIPAL OFFICE 
729 SEVENTH AVENUE, NEW YORK 



BOOKING OFFICES »u-&mL 

IN ALL PRINCIPAL CITIES ' u TUR > ES 



I here is splendid Value at 
the motion picture box office 
in. tke name and fame of 

EDKA.GGDDRICH 

whose prth coming appearance 
on the screen will be in— 

her Second 
husband 

which portrays the struggles 
against reconciliation, of a 
proud, husband and Wife 
to vPriom ne^ry acquired 
Wealth had brouant marital 
discord — the poril of 
hurried divorce — tke 
final triumph of loA?e 
over pride 



Available December31 
at a// excAanaes of the 
Mutual Rim Corporation 




THE Mutual Film Cor- 
poration is extending 
its fullest co-operation to 
the committee of the 
motion picture industry) 
collecting funds for "Jewish 
Welfare Work among 
Soldiers and Sailors." 

The heroic Jews in our 
military service and three 
millions of Jews in the war 
zones abroad need our 
sympathy and support in 
substantial terms. 

Contributions may be 
made b$ check (endorsed 
for Jewish Fund) or other 
remittance to — 



Mutual Film Corporation 

220 Soutk State Street 
Chicago, Illinois. 







STATE 
RIGHTS 



What the qcniuj* of exhibitorr- 
tkc man who has built the Q I ALTO 
and dreamed the PIVOLI — 
/ay/ of George Ioani Tikkeb/ masterpiece: 




THE 

RIflLTO 

TIMES SQUARE 



OFFICE OF THE 
(MANAGING DIRECTrmt 



NEW YORK 



THE 

RIVOLI 

BROADWAY «T 
49T« STREET 



December 19. 1917. 



Ur. Frederick L. Collins, 
The MoCluree' lublloations. 
Hew York City. 

117 dear Mr. Collinsj 

I hare Just seen "Mother "by Oeorge Loane Tucker and, to 

say the least. It ia a ploture that will linger with me for a long, long time. 

lllse Eisden, who plays the oharaoter part of "Mother" gives one of the fineat 

character performances I hare ever witnessed on the soreen. The refinement, 

the intelligence and the good taste displayed by her make her, in my opinion, 

one of the greatest artistes on the soreen. The whole picture has an atmosphere 

of good taste about It and drama is so big that I don't see how In the world 

it can go wrong. The musical possibilities in this picture are also great and 

I can assure you that if It is properly played and handled it will touoh a 

responsive oord In everyone's heart and is bound to be talked about. 

I will let yon know in the near future just what date I ean give 

you in either The Bialto or The Blvoli and you can rest assured that 1 shall be 

glad indeed to play it. 

Very sines 

/ Banaglng_ 



WRITE OB WIDE FOB OPEN TEQDITODY TO- 

GENEDALENTEDPDI/'Er, INC 

14-76 BQOAvDWAV, NEW YORK CITY 



12 



THE MOVING PICTURE WORLD 



January 5, 1918 





An ARTCQAFT Picture 



January 5, 1918 



THE MOVING PICTURE WORLD 



13 





za 



efittlePrincess 



'«• • — ii ^ --rr* 



./fry Finances? Hodgson Dmwctt 
ScoMM€kM'lo Aw/ Frances Majuon 
Dji'eoted hy Marshall Noilan 



A ... 



Do you remember 

Tess of the Storm Country"? 



So do all your patrons. Yes, and they'd pay money to see it , — r 

again. 

-J* 

You know this is true because Harold Edel, Managing Director of the 

Strand Theatre has played "Tess" back for three solid weeks of capacity business. 

Now, we aren't going to tell you that you can do this with every picture or evert • — 

say that this picture is as good as "Tess." ; 



] 



"The Little Princess" is better from our standpoint. It cost many times 
as much — the settings, cast, and story cost much more. But it's up to 
your patrons after all. 

For the sake of the industry, if not for your own sake, play this wonderful picture long enough 

to let your regulars tell their friends and get out of this picture your proportion of the money J" 

spent to produce it. 



but don't forget to advertise enough so that all your people know about it 






I FAMOUS PLAYERS -LASKY CORPORATION 




An ABTCRAFT Picture 




14 



THE MOVING PICTURE WORLD 



January 5, 1918 



Y 



OU AREN'T SUPPOSED TO READ THIS ADVER 

truck" that all the doting mothers and fathers in the 



THE SEVEN SWANS 

• A PARAMOUNT PICTURE • • • 

£^ S*=- 5>=- £7^ 

Come <xu/oy to- tta Vaihy of ~\Y\.oh.-$diwt, 
0, wtmdtA^ul "ynaalc we a%mM ■u/ecw/e- 
©WifisaAta ate young, oAtyoWiAmaty-bt; 
cJfae CfuidAm of VUalu.-'&eW>e au we '. v)" (vv^ 

TO CHILDREN AND THOSE WHOSE HEARTS ARE YOUNG 
**im*» LETS MAKE-BELIEVE UMfm 






• • A LETTER FROM • • 
MARGUERITE CLARK 

My dear Children: 

John Martin came to see me to-day and we talked a long time 
about you, which made me very happy. I love you children 
dearly (and it is plain to see that John Martin does, too.) 

Do you know what I want most of all in the world? I want to make you 
children happy and I want to give you the kind of thoughts that are really 
lovely; and I want to live and feel like a child myself — that is the reason I 
like my Fairy Plays most of all. 

Won't you children come to see me in my new play, "THE SEVEN 
SWANS." I am a little Princess in it. You will love the film, I know, 
because my heart was with you all the time it was being made. Oh, it is a 
very magic play — and I should not wonder if some day I might step right out 
of the screen and come right among you children and ask you to play with 
me! Oh, I wish that would happen! Well — who can tell, perhaps it may. 
"When I love you and you love me 
Big magics are quite apt to be." 
Good-bye, Children, I hope to see you soon. 

Affectionately yours, 






<AND,SO 



NCE upon a time, in the Kingdom of Seven Dials, there 
was a beautiful little Princess, who lived with her father 
and Seven Big Brothers. In a near-by kingdom there lived 
a wicked Queen, a miserable Witch, and a cruel Prince. 
The wicked Queen desired to rule the Kingdom of the Seven 
Dials, so she arranged for the marriage of the little Princess 
to her stupid and cruel son. The Queen, and the Witch, 
Prince came to the happy kingdom and wonderful 



the betrothal festivities. 

CHILDREN COME AND SEE THE BETROTHAL OF 
YOUR LITTLE PRINCESS. 

Reprinted, by permission, from John Martin's Book 



were 



I 



T*S ONE of the reasons why yourj box 
Seven Swans." Remember, it's even better 



THE MOVING PICTURE WORLD 



15 



January 5, 19i8 

TISEMENT. We just wanted to show you a "double 
United States are reading to their "Kiddies" this Christmas 





Every one was happy but the Princess who feared the wicked Queen and 
hated the stupid Prince, and, in a moment of anger, she soundly slapped 
one of the Queen's subjects. For this she was cast into prison by the Queen, 
who wanted to get rid of her. 

POOR LITTLE PRINCESS, PERHAPS YOU CAN HELP HER! 

Although the wicked Queen had gotten the little Princess out of the way, 
she knew she could not rule the Kingdom of the Seven Dials unless the Seven 
Big Brothers were disposed of. So she called her miserable Witch and said, 
" Work a Black Magic — rid me of those Seven Brothers ! " 

So the Witch, changing herself into a beautiful maiden, cast herself into 
the pool of the Seven Dials. Of course the brave princes all jumped into the 
deep pool to save the maiden, but, instead of drowning, as the Witch hoped 
and planned, they were turned into 

SEVEN WHITE SWANS. 

The Witch was so enraged that she cast a spell over them. They must 
remain Swans until sundown every night; at dark, only, might they take 
human form. Broken-hearted, they flew away to a far country. 

In the meantime, the Princess escaped from prison and hastened to the 
kind Sandman for help to rescue her dear brothers. But even good cannot 
be gained without labor and sacrifice. So she worked and suffered, strove 
and journeyed. 

But I cannot tell you the rest of this story, which ends in happiness for 
the dear little Princess because 

YOU ARE GOING TO SEE THE SEVEN SWANS. 

"JOHN MARTIN'S BOOK" does not, as a rule, carry motion picture adver- 
tising. The very fact that the production of "The Seven Swans" in which 
Miss Marguerite Clark stars, and which will be released by Paramount, has attract- 
ed the attention of John Martin, satisCes us that we are accomplishing one of 
our aims — the occasional production, under the most careful supervision, of pic- 
tures designed to delightfully entertain and instruct juvenile audiences. It is also 
significant of the fact that Paramount and Art craft pictures are of a quality and 
character adapted for the entertainment of all the people. This is a source of 
real gratification to all concerned in the making of these pictures. 

JESSE L. LASKY, Vice-President, Famous Players, Lasky Corporation. 



FAMOUS PLAYERS -LASKY CORPORATION 



ADOLPH ZUKORPres. JESSE L.lASKYV,cePres. CECIL B.DEMIIXE Wrecfer^ewnrf 
'-NEW YORK-- ■ 



trCe; 




office will be besieged when you show "The 
than that unusual success "Snow White." 



16 THE MOVING PICTURE WORLD Tanuary 5, 1918 

TRIANGLES 




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What Is Service 
in the Film Business? 



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EVER was a word more abused— and 
misused. 



Every quack who has had anything to sell, from 
thumb tacks to automobiles, has employed that word 
"SERVICE" in some form or other. 

In the film business service means a whole lot. It 
means first — picture quality, measured by the power of 
a production to fill a theater; second — it means the 
proper delivery of film, and third — it means coopera- 
tion in connection with exhibitor's aids, publicity and 
especially systematic, fair and square methods of doing 
business. 

The Triangle code defines service as "SATISFAC- 
TION" — pure and simple. 

If the above is true, let's apply it to Triangle and see 
where we come out. 

Triangle is buying the best stories that are available 
realizing that a good story is the foundation of a good 
picture. This is the one element of a successful picture 
that cannot be eliminated. 

Triangle is producing its pictures at the best equipped 
studios in the world where every facility is available to 
insure high quality production. These studios are 
efficient manufacturing establishments, where waste is 
eliminated and every possible economy is practiced. 
The entire cost of a production always appears on the 
screen. 

(Continued on opposite page) 



▲▲▲▲▲▲ 



VrreiANGL 




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THE MOVING PICTURE WORLD 



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TRIANGLES 






(Continued from preceding page) 

Here is what S. L. Rothapfel of the Rialto Theater, 
New York, has to say about Triangle productions: "It 
gives me much pleasure to inform you that we have se- 
lected for the week of December second 'Until They 
Get Me.' My staff also reports that they have looked at 
five other Triangle pictures ('Fanatics,' 'Learnin' of 
Jim Benton,' 'Because of a Woman,' 'The Maternal 
Spark' and 'Without Honor'), and find them very satis- 
factory. I can assure you you will have our every sup- 
port. Keep up the good work." 

Triangle has recently established a Traffic Depart- 
ment, whose sole duty it is to see that every Triangle 
exhibitor secures his film regularly and promptly and 
that it is shipped to him over the shortest rqute and at 
the least expense. This is just another little evidence of 
our desire to give service plus. 

Triangle exchanges are operated by men who know 
picture quality, who can advise exhibitors as to the best 
methods of promoting pictures, and who fully realize 
that every exhibitor with whom they do business must 
receive fair, square and courteous treatment. This is 
the unalterable policy of Triangle. 

There is nothing revolutionary about Triangle. We 
have no wonderful red-fire announcements to make to 
exhibitors. We are simply doing business in the most 
business-like way, with all of our cards on the table. 

Does this method of doing business interest you? 

TRIANGLE DISTRIBUTING CORPORATION 

1457 Broadway, New York 




S. A. LYNCH 
President 



FRED KENT 
Treasurer 



R. W. LYNCH 
Vice-President 



Y. F. FREEi.IAN 
General Manager 



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AAAAAA 



VTieiANGL 




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THE MOVING PICTURE WORLD 



Januar, 5, 191.-: 



y/^mr////////////////////^^^^ 



w/s/r/y//////////A 




[TIN THE BRIEF SPACE OF A FEW MONTHS 
t- 1 FOURSQUARE PICTURES HAVE TAKEN 
A PLACE OF FOREMOST IMPORTANCE IN 
THE INDUSTRY. QUALITY, EQUITABLE BOOKING 
PRICES AND SOUND BUSINESS METHODS ARE 
THE CAUSES. 

PLANS OF THE BROADEST MAGNITUDE WILL RECORD 
EVEN GREATER PROGRESS FOR THE COMING YEAR 

THE PICTURES 

THE BAR SINISTER" 'THE FRINGE OF SOCIETY" 

with Ruth Roland and Milton ft its 



Edgar Lewis's greatest production 

"THE GREAT WHITE TRAIL" 

with Doris Kenyon 

"THE SILENT WITNESS" 

starrmy Gertrude /{"Coy 

"MADAME SHERRY" 

the Broadway Success 

"SHOULD SHE OBEY" 

with Ahce Wi Is on 



t» 



. u ONE HOUR" 

featuring Zena Xee/e and Alan Halo 

HER FIGHTING CHANCE" 

with Jane Grey 

WHITHER THOU GOEST" 

with Rhea Mitchells Orrin Johnson 

THE SUBMARINE EYE" 



THE EXCHANGES 



NEW YORK 
729 SEVENTH AVE. 

PITTSBURG 

13.7 FOURTH AVE. 

CINCINNATI 

STRAND THEATRE 8/00. 

ST. LOUIS 

EMPRESS THEATRE BLOC. 

DENVER 

1735 WELTON ST' 

BOSTON 

/6 PIEDMONT ST 

BUFFALO 

47 WEST SWAN ST. 



DETROIT 

JOSEPH MACK BIOS. 

KANSAS CITY 

TIZO WALNUT ST. 

SAN FRANCISCO 

19/ GOLDEN GATE AVE 

PHILADELPHIA 

/325 VINE AVE. 
CLEVELAND 

SLOAN BLOC. 

CHICAGO 

207 S- WABASH AVE. 

MINNEAPOLIS 

FILM EXCHANGE BLDO. 



LOS ANGELES 

514 W- EIGHTH ST. 

SEATTLE 

ZOJ4 THIPD AVE. 

DALLAS, TEXAS 

1911 "h COMMERCE ST. 

ATLANTA 

73 WALTON ST. 

TORONTO 

163 YONGE ST. 

MONTREAL 

BN'CILL COLLEGE AV£. 

ST. JOHNS 

87 UNION ST. 



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AN- ANNOUNCEMENT 

BY 

W-W-HODKlN$ON 




PRESENTING 

THE ■ MOTION ■ PICTURE ■ PLUS 



I offer the Motion Picture PLUS as a process which, presented as a means of 
guaranteeing genuine quality to the public, will give the theater which shows 
it THE EQUIVALENT OF THE HIGHEST CLASS OF STAR, with al 
a star's advantages and none of the disadvantages. 

Look out of the window as you read this. Imagine how much finer would be 
the view if the entire side of the wall were taken away. 

THE MOTION PICTURE PLUS IS TO THE OLD PICTURE AS AN OPEN 
WALL IS TO A WINDOW. 

It is a motion picture higher, wider, finer photographically, more unlimited in 
stage action — a process years ahead of the old method upon which we have 
built this tremendous industry. 

THE MOTION PICTURE PLUS is a picture twice as wide as the present 
height of the screen, and as high as the present width of the screen. 

In other words, the film runs sideways instead of up-and-down, and two standard 
"frames'' are used for each picture. 

THE STEREOSCOPIC EFFECT HAS AT LAST BEEN ACHIEVED IN 
THE MOTION PICTURE PLUS, giving a depth and clarity of focus 
heretofore unknown. 

In projection, the new picture allows more actors, more action, with FIGURES 
THE SAME SIZE OR LARGER than they now appear. 

Read the details in the following pages, and as you read realize what a tremendous 
force this new picture will be for you, restricted as it will be to products of 
surpassing quality — a visible guarantee to the public of Quality, 
Quality, QUALITY. 



?«T*/fc*>f 



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OLULUI— ILULUf-HiJJUJI-ILU 



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This 15 -The -Old- Picture 




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Scene from "A Man's Man," a PARALTA PLAY, featuring J. Warren Kerrigan. 

This Style of Picture has been Standard for Ten Years 

for These Reasons 

1. — The film size, % x 1 inch, could be cheaply produced, for cheap theatres. 

2. — The standard celluloid film would tear and "buckle" more easily if it were 
wider, and would break more easily if it were narrower. This sire has 
the greatest "tensile strength." 

3. — The lenses of ten years ago would not photograph a picture on a larger film 
in the 1-16 of a second allowed, except with "fuzzy" edges and aback- 
ground out of focus. 

4. — The small stage allowed of cheap settings and did not require much of the 
unskilful actors of that day. 

There has been No Change in the Shape or Size of Pictures 

for These Reasons 

1. — Nobody ever thought it possible. Their eyes were glued to immediate 
advantage, no matter what the cost in effort wasted on a medium that 
could not do the effort justice. 

2. — "Standardization," in screen size and in projecting machines, was considered 
more important than the need of a more worthy medium for the great 
productions. 

3. — The mechanical difficulties were considered too great to overcome. 

MEANWHILE we built our Strands, spent hundreds of thousands on 
productions, stars and distribution efficiency — while presenta- 
tion methods lagged in the old narrow channels of the nickle- 
odeon days. 



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The same scene as it would be presented in the Motion Picture PLUS 

This Size and Shape of Film Is Perfectly Practical in Any 
Theatre, for These Reasons : 

1. — Although double the amount of film is used, the new process, absolutely 
protected by many patents, will give such effects and WILL BE USED 
AS A GUARANTEE OF SUCH QUALITY, as will put the picture 
beyond all question of competition in stars, spectacles, etc. 

2. — The standard film is used, in all its tensile strength and with all the value of 
standardization in laboratory work, shipping, handling, etc. 

3. — Modern special lenses give not only as good but far better photographic 
results in the Motion Picture PLUS than anything yet achieved. The 
stereoscopic effect, so long sought for, has been secured, insuring a photo- 
graphic quality unique in any motion picture theatre. 

4. — For figures of equal sire upon the screen, the actors move on a stage nearly twice 
as wide. This has all the effect of the stage of a legitimate theatre. It 
gives full advantage to the costly sets of modern productions. It allows 
the director to bring actors into the scene from "off stage" instead of 
jumping them into the action or using confusing "cut backs." 

Compared to this larger field, the old screen seems like looking at 
a part of the stage of a theatre through a square hole. 



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The Hodkinson Plan for Distributing 
The Motion Picture PLUS 



The first production under the new process is a PARALTA PLAY, with Bessie 
Barriscale as the star. It will be ready for issue in February, 1918. 

In the beginning, not more than fifty theaters will receive franchises for exhibit- 
ing the Motion Picture PLUS. These exhibitors will be tied in with the 
Hodkinson organization. 

This will give them assurance of control of the new process, with all its prestige 
of quality, in their locations. 

As a bi-product of the Motion Picture PLUS, productions utilizing the same 
stories, stars and sets, will be made in the narrow, standard form, giving 
smaller exhibitors the advantage of the national advertising, publicity and 
discussion of the Greater Motion Picture until we can offer the number of 
productions needed to supply smaller theaters. 

The projecting machines for the Motion Picture PLUS will be leased to theaters, 
so that THE ONLY ACTUAL INVESTMENT REQUIRED WILL BE 
A LARGER SCREEN. 

Basic patents protect all the manufacturing and projecting processes of the 
Motion Picture PLUS, and all rights are vested in the W. W. Hodkinson 
Corporation. 

WE SHALL THEREFORE BE ABLE TO CONTROL THE STANDARD OF 
QUALITY OF EVERY PICTURE MADE IN THIS SIZE AND SHAPE. 

This control we regard as a sacred trust, which we shall use only to give to the 
theaters and the public that VISIBLE GUARANTEE OF QUALITY which 
alone can dispel from the public mind the confusion which hinders its 
search for pictures worthy of public patronage. 



W. W. HODKINSON CORPORATION 

527 Fifth Avenue 

New York 




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January 5, 1918 



THE MOVING PICTURE WORLD 



19 




*"' 



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WE OPERATE 
EVERYWHERE- 






'$$. 



'$■'> 



"0- 
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START OFF THE 

NEW YEAR RIGHT 

SEE US NOW 
SECURE/ 

FOR YOUR PARTICULAR TERMOR] 



PARALTA PLAY5 



PICK OF THE PICTURES 

WORLD PICTURES 
BRADY-MADE 

BINGO COMEDIES 
VIM COMEDIES 
BLACK DIAMOND COMEDIES' 



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'WE OPERATE/ 
EVERYWHERE^ 



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OBJECTS W 



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\£> EXCLUSIVE EXPORTERS OFSPEER CARBONS 





INTERrOCEAN FILAV 



PAULRCROMEUN 




HEW YORKi CITY 



3 Largest Distributors of Film in Foreign Fields 



[CHLE5, 



20 




THE MOVING PICTURE WORLD 



PARALTA PLAYS 



January „, 1918 




The First Paralta Play 



J.Warren Kerrigan 



m 



Directed by 
OSCAR APFEL 



"A Man's Man" 



Written by 
PETER B. KYNE 



"Greater lone hath no man than this, 

that a man lay down his life for his friends. " 

St. John xv: 13 

John Webster's creed is, "live and let live." That's why he hates 

kings and such, and despises the holier-than-thou kind. 

The world is his play ground. He has many play fellows. 

But only one friend. 

For that friend, John Webster is ready to go the limit. 

There's nothing John Webster refuses to try once — and once more, if 

it doesn't take the first time. 

He tries mining, and makes his pile. He tries to save a fellow's head. 

The fellow is still wearing a hat. 

He tries to start a revolution and goes through with it all the way. 

He tries to deliver a nation from the yoke of a despot. (Mr. Despot 

is now cursing John Webster's memory — in a place where the heat 

is never turned off. ) 

After he has tried a whole lot more things, he tries love. 

And his friend, too, tries love. 

And it's the same girl. 

John Webster knows it — his friend doesn't. 

There's the rub. 

There's where friendship enters by the front door. 

There's where John Webster is ready to sacrifice his soul on the 

altar of friendship. 

Because he is a man's man. 

Then providence deals him the ace of hearts I 



PARALTA PLAYS, Inc. 



729 SEVENTH AVENUE 
NEW YORK CITY 



CARL ANDERSON. President ROBERT T. KANE. Vice.-Pre*. 

JOHN E DeWOLF, Chairman Directors HERMAN KATZ. Treas. 

NAT. 1. BROWN, Secretary and Gen'l Manager 




DISTRIBUTED &Y 



H0QKIN5DN CORPORATION 



— *< •■ .tI 




January 5, 1918 




THE MOVING PICTURE WORLD 



PARALTA PLAYS 



The Second Paralta Play 

Bessie Barriscale 



21 



Directed by 
REGINALD BARKER 



"Madam Who?" 



ROBERT BRUNTON, Manager of Productions 

Words may sell a picture, but they '11 never make one ! 

To say that Paralta Plays are 

the greatest pictures in the world, would be 

stale and trite. And if we used up all the highflown words 

in the dictionary, it would amount to no more 

than the usual flapdoodle you've been handed 

so long that you don't pay the slightest attention to it. 

And you shouldn't. 

Nowadays, only those who see can believe. 

Well, there are those who have seen Paralta Plays. 

And having seen, they believe, 

What's more, they have backed their belief by actions 

which make the loudest words seem 

like a hoarse whisper. 

Here are the men and their actions: 

W. W. Hodkinson — who decided on Paralta Plays as his feature product 

for distribution. 

Paul H. Cromelin — Inter Ocean Film Corporation — 

who obtained the foreign rights for Paralta Plays. 

Arthur Cohen — Globe Films, Ltd., — distributor of Paralta Plays 

in Canada. 

Have you confidence in the judgment of these men? 

Now, you see Paralta Plays 

and be convinced. 




Written by 
HAROLD MacGRATH 



PARALTA PLAYS, Inc. £ 



729 SEVENTH AVENUE 
EW YORK CITY 



CARL ANDERSON. President ROBERT T. KANE, Vice.-Pre*. 

JOHN E. DeWOLF, Chairman Directors HERMAN KATZ, Trea«. 

NAT. I. BROWN. Secretary and Gcnl Manager 






DISTRIBUTED &Y 



WW.HOQKINSON CORPORATION 




^PICTURES 



■Kr:"^;^isi&®%&m 







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So Skirley sat up all nignt, reading Powell on "Railroad Finance. 



CLARA 
I KIMBALL 
YOUNG 

AND. HER OWN COMPANY 

present 

"SHIRLEY KATE" 

by Hulbert Footner 

scenario by Margaret Turnbull 

directed by 

JOSEPH KAUFMAN 



Distributed by 
SELECT PICTURES CORPORATION 



729 Seventh Avenue, New York Ci . 




I ®) PICTURE 



w^'^'iYi'ivi'-^ 



JOSEPH M. SCHENCK 



presents 



NORMA 
rALMADGE 

in 

"GHOSTS OF 
YESTERDAY" 

adapted by Mildred Considine, 
from the play\ "Two Women." 

by RUPERT HUGHES 
directed bj> CHARLES MILLER 




Warned by the lawyer, La Fleur Waited; Marston was declaring his lo-?e for her in a passionate outburst 



.;. . . 



§SS^SS a ^SS5 '^':-^ ;tf&.; : 5' J »:s ,:, S?.5 






Distributed % 

SELECT PICTURES CORPORATION 

72^Sev^nth Avenue, New York City 



JACK SPURLOCK-PRODIGAL 



POX SPECIAL FEATURES 



O A. WEEK © A YEAR, 



EXHIBITORS 



N S AT I O N 




HORACE 
tOKItiER. 



fr 






THE 
POINT FOl 
EXHIBITOl 

THIS SENSATIOl 
PICTURE WILL B3 
RELEASED ONLY TO 1 
THOSE WHO HAVE 
CONTRACTED FOR 
FOX SPECIAL 
FEATURES 

AS SURE AS FATE- 
HERE IS THE GREAT- 
EST PATRONAGE 
BUILDER. EVEIL^ 
OFFERED IN A, 
SERVICE 






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CONTRACT NOW i&?EES£ 



January 5, 1918 



THE MOVING PICTURE WORLD 



25 



STANDARD PICTURES 



READ THESE TELEGRAMS 



iBffiAAM&Jfflfim RE! wlf! 



A DAUGHTER 

OF THE GODS 




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FOX FILM CORPORATION 



26 



THE MOVING PICTURE WORLD 



fanuary 5, 1918 



And Now Comes Out of the West 



TARZAN 



OF THE 




APES 



(Directed by Scott Sidney) 



You have learned of its all-star cast- 
Now learn about the picture itself. 

*It has the ONE BIG NEW IDEA of the 
last two years. 

*The life of a man-child fostered by an 
anthropoid ape is placed before your 
eyes. 

*His primitive struggle for existence in 
the African jungle is shown in all its 
vivid realism. 

'How Tarzan becomes king of the apes; 
how love of an American girl raises 
him above the beasts; how intrigue and 
scheme fail to rob him of his heritage 
— these are the themes which make 

TARZAN OF 
THE APES 

THE WONDER STORY OF THE AGE 

^Millions have read Tarzan in the dailies; 
millions will see him in the film. 

NATIONAL FILM CORPORATION OF AMERICA 

SANTA MONICA BLVD. (from Gower to Lodi Street), LOS ANGELES, CALIFORNIA 




January 5, 1918 ' THE MOVING PICTURE WORLD 27 




xhibitors 



renewed thanks tor your support 
and now, and appreciation of 
your future patronage, we extend the 
Seasons Compliments, and our sincere 
wish that 1918 will give you full measure 
o( profit, prosperity and success. 

AS NOW, it shall be our aim so to 
study your interests and our own that 
each of us will gain added strength from 
our partnership and mutual esteem. — 
W? recognize the responsibility you placed 
upon us by your confidence and support. 
We shall continue to deserve it. 

It's YOUR business to see that 
OUR business prospers. OUR business 

iohdpVOUR'S. 

World policies have at last waked up 
most distributors and producers to the real 
mutuality of interests of exhibitor and dis- 
tributor, both must fa\\ unless both SURVIVE 

World Film Corporation 



28 



THE MOVING PICTURE WORLD 



January 5, 1913 



EXTRA ATTRACTIONS — LIVE 




HOW TO ADVERTISE 




SIDNEY OlCOTT'S 

STUPENDOUS MART INTEREST SPECTACLE 

WW sta«jr 

^ WAT VXD W 



STARRING 

JVAlflfflNIGMNT 





HOW TO ADVERTISE 



&Xojiyir.j}K& 




UtfXHiBiTURS'EUUKiNG EQRPDRATiQN 

FRANK G.HALL— V^rTS. 

TOP O'THETIMES BLDG. NEW YORK 



January 5, 1918 



THE MOVING PICTURE WORLD 



29 



ADVERTISING ~ BIG BUSINESS 




wnw 



LET YOUR patrons know this is a special Thos. H. Ince production in seven reels planned by its 
famous producer as an extraordinary feature for special presentation. Also acquaint them with the 
fact that it is the most powerful vehicle in. which Bessie Barriscale has ever been seen. The New 
York Review said: "'THOSE WHO PAY' is, in our opinion, the best screen exposition of the eternal 
triangle that has been presented in recent years." Advertise it as such. After your opening show 
the women will advertise it so effectively that capacity houses will continue throughout the engagement. 



Delqian 



Martyred Belgium is the most appealing subject in the public mind. The title of Frederic Arnold 
Kummer's timely drama therefore attracts immediate attention. Drive home the fact this elaborate 
offering represents the supreme effort of the great director, Sidney Olcott, to stage a masterpiece 
(in seven reels) worthy of the importance of the subject. Take advantage of the two eminent stars. 
Walker Whiteside and Valentine Grant, to prove the very special nature of the production. The| 
many calls for "THE BELGIAN" by monster benefits (it was a prominent feature of Hero Land) is 
proof positive of its tremendous exploitation possibilities. You should do a wonderful business with 
this valuable attraction. 



hAST RAID 

EMPHASIZE THE FACT THAT THIS IS THOS. H. INCE'S NEWEST AND GREATEST spectacle and 
bring out the spectacular features— the Zeppelin in Action— the inner workings of the mighty air 
monster— the bombing and burning of towns and villages— mutiny in the gondolas of a dirigible— 
a huge "terror of the skies" destroyed by fire in midair— multitudes of enslaved people sounding the 
battle cry of freedom. These sensational features are making this high-class thriller do a tremendous 
box office business. You can get YOUR SHARE of this money— it's a live showman's proposition 
go after it! 




8 



Book Through 
the Following 
Exchanges: 



HOFFMAN-FOURSQUARE: 

NEW YORK— 729 Seventh Ave. 
BTFFAI.0 — 47 W. Swan St. 
DETROIT— 304 Joi. Man* Bldg. 
CHICAGO— 207 S. Wahash Ave. 
DENVER— 173S Welton St. 
SEATTLE— 21114 Third Ave. 
plTTSTtmOTT — 127 Fourth Ave. 
LOS ANGELES— 414 W. 8th St. 



PHILADELPHIA— 132.1 Vine St. 
CINCINNATI— 301 Strand Theatre Bldg. 
ST. I.OC1S — 301 Empress Theatre Bldg. 
CLEVELAND— 310 Sloan Bids. 
WASHINGTON— 8 E St.. N.W. 
KANSAS CITT— 1120 Walnut St. 
SAN FRANCISCO— 191 Golden Gate Ave. 
MINNEAPOLIS — 2U6 Film Exchange Bldg. 



SOUTHERN STATES FILM CO.: 

ATLANTA— 114 Walton St. 

DALLAS— 1900 Cmoieree St 

GLOBE FEATURE FILM CO.: 

££ w EWAVD- 2" Wln.-he.ter SL. Bortnn. 

FRANK GERSTEN. Inc.: 

NEW JERSEY— 220 W. 4Id St.. New Yori City 



FOREIGN RIGHTS: ROBERTSON-COLE CO., 23RD FLOOR. TIMES BLDG., NEW YORK 



30 



THE MOVING PICTURE WORLD 
/ 



January 5, 1918 




TOM MOORE^of WASHINGTON 



I will not be bulldozed. 

I will not be robbed by overcharges. 

Therefore I have concelled sixty-eight contracts 
with one distributing company and twenty-two 
contracts with an affiliated company. 

I am working for Tom Moore. I have my own 
ideas of how my own business should be run, 
and, in all modesty, I think that those ideas are 
partially responsible for whatever success 
I have had. I will continue to run my business 
in my own way. When I can't do that, I'll quit. 

For some time there had been a serious 
question in my mind as to how long existing 
conditions could continue. I knew I was 
paying extravagant prices, but, like thousands 
of other exhibitors, I submitted so long as I saw 
a profit. 

Recently I was informed it would be necessary 
for me to show ALL of the pictures of these 
two particular companies in all of my 
Theatres, TO THE EXCLUSION OF THE 
PICTURES OF ALL OTHER COMPANIES. I 
cancelled every contract. 

The motion picture business is too important 
and the Exhibitors are too good business men 
to tolerate bulldozing tactics of this kind. 
We are too far-sighted to permit one 
company to "hog" all of the business establishing 
a monopoly that will place us absolutely in 
their control. 



January 5, 1918 



THE MOVING PICTURE WORLD 



31 











You Exhibitors all know Tom Moore, of 
Washington. 

Mr. Moore is one of the most courageous men 
in the Industry. 

He is one of the pioneers and to him is due 
most of the credit for the improvement in the 
industry in the past few years. 

Mr. Moore controls eighteen houses in 
Washington, including the Strand and the 
Garden. He will have bigger houses soon. 

Several weeks ago Mr. Dooley, of Paterson, 
N. J., told you how he had cancelled his contracts 
with a certain company when he found he 
could make no profit because of the high rentals. 

Mr. Moore has the same complaint. He objects 
to extravagant rentals and he objects to 
having his policies dictated by those who depend 
upon him and his fellow Exhibitors for their 
very existence. 

Mr. Moore informs us he has cancelled ninety 
contracts. 

Mr. Moore has signed for Pathe Plays 

Before you book your plays for 1918, have a 
talk with us. We have something interesting 
to tell you. 



u 



©^ f%Uh^/i~ 



Vice-President and General Manager 
Pathe Exchange, Inc. 

N. B.— We would be pleased to hear from other 
Exhibitors who are dissatisfied with existing 
conditions. 



32 



THE MOVING PICTURE WORLD 



January 5. 1913 



il'THE PUBLIC SPEAKS 






ABOUT THE BOX OFFICE VALUE OF 



HARRY RAYERSISrc 



■i 






I 



WITH THE GREATEST TRIOLOG 
OF STARS EVER ASSEMBLE 



^*& 



- 



\ " FRANK KEENANl l ALM A HANLON \ I ROBERT EDESONj 



READ THE 






January 5, 1918 



THE MOVING PICTURE WORLD 



THESE OPINIONS POINTTOTHE BOXOFFICE 

HEY REPRESENT THE PUBLIC MIND - 

HE SPECTATOR WHO KEEPS THE MIGHTY 
'ICTURE INDUSTRY ALIVE AND GOING. 

TO THE SHOWMAN WHO CATERS TO HIS 
PUBLIC/THESE OPINIONS ARE VALUABLE. 



:■ iH 






CONCERNING THE PUBLIC DEFENDER 



HON. EDWARD J. LAUER, 

Justice of the Municipal Court, New York 

"It is certainly a novel and singularly effective 
production." 

HON. EDWARD J. DUNPHY, 

Ex-Congressman and Prominent Attorney 

"I enjoyed the picture immensely. It entertained 
and thrilled me." 

THOS. W. CHURCHILL, 

Famous Educator and Former President of N. T. 
Board of Education 

"I was interested from .shirt to finish. It is a 
graphic presentation, with a strong melodramatic 
plot of peculiar hut plausible development." 

REV. JOHN E. ZEITER, 

Pastor First Methodist-Espiscopal Church, N. Y. 

'"THE PUBLIC DEFENDER' is simply great, 
whether read as a hook or seen as a picture." 

REV. SAMUEL GREENFIELD, 

Rabbi Isaiah Temple, New York 

"Artistically, the production ranks high. The 
story is carried out with startling truthfulness and 
vivid forcel'ulness." 



REV. RODOLPH GROSSMAN, 

Rabbi Congregation Rodoph Sholom 
"The picture is intense in its story, heart mov- 
ing in its appeal, and very convincing in its 
presentation." 

DR. WM. J. O'SULLIVAN, 

Celebrated Medico-Legal Expert 

"The cast is worthy of high praise for con- 
scientious and artistic rendering of their respec- 
tive parts. The picture is both informative and 
convincing." 

FRANKLIN S. TOMLIN, 

Well Known Labor Leader 
"From the standpoint of an interesting enter- 
tainment, I consider it greatly superior to a ma- 
jority of the motion pictures that have been 
presented." 

MYRON SULZBERGER, 

Successful New York Lawyer 
"Representing, as I do, certain motion picture in- 
dustries, I can appreciate the wonderful selling 
qualities that "THE PUBLIC DEFENDER" possesses. 
The public will clamor fur it, and thereby stimu- 
late such demand." 

SAMUEL J. SIEGEL, 

Prominent Criminal Lawyer 
"'THE PUBLIC DEFENDER' unfolds an in- 
tensely gripping story, sending its lesson to heart 
and mind in a manner to create thought." 



ALL THE ELEMENTS 

POWERFUL STORY, GREAT STARS, IMPRESSIVE SCENES, 
UNUSUAL THEME, FINE DIRECTION ARE FOUND IN 

THE PUBLIC DEFENDER . 

FOR TERRITORIAL RIGHTS ADDRESS 

RENOWNED PICTURES CORP 



-^ ..Wj. VW m 


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1 GOO E 


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£* 


fl<DW/\,^ 


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34 



THE MOVING PICTURE WORLD 



January 5, 1918 



IMPORTANT NOTICE 

You are not buying a law-suit when you buy the famous Keystone-Mack 
Sennett comedies mentioned below. EVERYONE OF THESE COMEDIES IS 
COPYRIGHTED AND PROTECTED. Every buyer is given a contract with 
power of attorney to confiscate any prints that are in the territory on Keystone 
subjects listed below. 

"THE SUBMARINE PIRATE," with Syd Chaplin (4 Reels), and "FATTY 
AND MABEL ADRIFT," with Fatty Ar buckle and Mabel Normand (3 Reels), 
alone are worth the price we are asking for the entire list. 

The only states remaining unsold are: NEW JERSEY, PENNSYLVANIA, 
ILLINOIS, OHIO, INDIANA, KENTUCKY, MINNESOTA, NORTH DAKOTA, 
SOUTH DAKOTA, and WISCONSIN. 

Our suggestion to the live STATE RIGHT BUYERS who want tested box 
office winners is to GET BUSY AT ONCE and secure these pictures for their 
territories if they are still available. 



THE SUBMARINE PIRATE with 

FATTY AND MABEL ADRIFT with 

CINDERS OF LOVE with 

HE DID AND HE DIDN'T with 

THE OTHER MAN with 

BRIGHT LIGHTS with 

BUCKING SOCD3TY with 

THE SNOW CURE with 

THE VILLAGE SCANDAL with 

SAVED BY WIRELESS with 

FATTY AND THE BROADWAY STARS with 
DIZZY HEIGHTS AND DARLING HEARTS with 

HIS WILD OATS with 

WAITERS' BALL with 

HIS FIRST FALSE STEP with 

AMBROSE CUP OF WOE with 



SYD CHAPLIN (4 Reels) 
FATTY ARBUCKLE and MABEL 

NORMAND (3 Reels) 
CHESTER CONKLIN 
FATTY ARBUCKLE and MABEL 

NORMAND 
FATTY ARBUCKLE 
FATTY ARBUCKLE and MABEL 

NORMAND 
CHESTER CONKLIN 
FORD STERLING 
FATTY ARBUCKLE and RAYMOND 

HITCHCOCK 
CHESTER CONKLIN 
FATTY ARBUCKLE 
CHESTER CONKLIN 
FORD STERLING 
FATTY ARBUCKLE 
CHESTER CONKLIN 
MACK SWAIN 



HILLER & WILK, Inc 



EXCLUSIVE SELLING AGENTS FOR 



BROADWAY FILMS COMPANY 

LONGACRE BUILDING, 42d STREET AND BROADWAY, NEW YORK 

PHONE, BRYANT 6652 



Rathe 



The most advertised 
feature ever offered 
to ihe exhibitor — 

RUNAWAY ROMANY 

with 

MAPION OAVICS 

Jovcliest of afl of Mew)/orks 
siaqe beauties 

ftviqorous advertisinq^- 
campaiqn, conducted in oyer 
-40 of the larqest news- 
papers of Hie country . for 
weeks has been te/linq^- 

<~fhe public of the merits 
of this fine attraction 

In consequence millions wish 
1d see it 

BOOK IT AND CASH IN! 



FIVE PARTS 

Produced txj Ardsleq Art Film 
Corporation. Stellar cast with 
Joseph Ifilqour, Matt Moore, 
Ormi Howleq, Gladden James, 
Boqce Combe and Pedro de 
Cordoba 





Pathe 



DOfWKENYON 



SHELDON LEWI5 




ROOM ONLY WITH l,6bo SEATS 
IO*, 15*, QO* AND 2J4 

7he Qrottcf Opera Mouse in New York is doinq it w't/f 

HIDDEN HAND 

SERIAL 



AT—^ 




SHELDON LEWIS. 



...1he FOUR STAR 

MTfhT 

DOPIS KENYON 

ARLINE PRETTY, AND 



MAHLON HAMILTON 



New York. December 7. 19 1 7 



PATHE EXCHANGE. Inc., 

1600 Broadway, N. Y. City. 
Gentlemen:— With regard to your new serial "THE HIDDEN HAND". 

1 want to give my fellow exhibitors a little "dope" on the serial. This is the first Pathe Serial I have used in the above theatre 
in three years. After being induced by the salesman to screen this serial, I gave him a three days' booking on it. The results were so 
surprising that I will hereafter use every Pathe Serial which looks anything like a drawing card such as "THE HIDDEN HAND". 

I have one thousand one sheets, one thousand half sheets and one thousand three sheets posted from 34th Street to the Battery 
advertising this Serial. It is playing to standing room with my 1600 seats at 10c, 15c, 20c. and 25c 

Hoping you will release another serial real soon, for which I will hold dates open, beg to remain. 

Yours very truly, JAMES F. THOM, Mgr. 
GRAND OPERA HOUSE, 23rd St. and 8th Ave.. New York City. 

YOU CAN PLAY TO CAPACITY TOO IF YOU BOOK '^HIDDEN MAIMD 

ADAPTED FROM THE STORV BY ARTHUR D. REEVE • 




ARLINE PRETTY 





MAHLON HAMILTON^ 



Pathe 




<7Ae TMREE MOST THRILLING REELS 
YOU EVER JAW — 

7^8-ANNUAL POUND UP 

(PENDLETON, OREGON) 

If 14011 want to see audiences fairly boil with 
excitement show this picture of daredevil *~ 
deeds. 



RELEASED DEC.30^ 




Rathe 




Acting- superb 

"A SUCCESS AS" A BOX 
OFFICE ATTRACTION" 

^nvfiaf a prominent MpwYbrk. drcurr 
saw of iho 

RUSSIAN APT 
PILMS 



r "■ " - - ■ iriwiiiJiiiiiiiiiinmiffiBimimiBiiiwwiiiuwLiuiwmng 



■M. & S. CIRCUIT 
35 Second Ave. , 

New York City. 

Nov. 31st, 1917 

Pathe Exchange, Inc., 
1600 Broadway, 
Hew York City. 

Gentlemen:- ATTENTION OF MR. W.E. RAYNOR 

We wlah to state that the Russian 
Art picture, "THE PAIIITED DOLL" made a euo- 
cesa as a Box Office Attraction for my 
East Side and Bronxville Theatres. The 
patrons appreciated It very much. The 
acting Is superb, and the photography Is 
splendid. 

Sinoerely hoping that all your 
future releases will be of the Bame standard, 
we remain 

Very truly yours, 

EU:ML (Signed) Mayer « Sohneldsr." 



BHB 



BSD 



CURRENT RELEASE- 

HCD SISTEDS PIVAC 

<~WITH M'LLE COLODN AIA . . 

FIVE-PAPTT 




fethe 



What comedies averaqe hiqh- 
est daq in and daq out, in ike 
star, cast, direction and real 
lauqh producing qualities? 

~)4sk the exhibitor showinq^, 

HAPOLDUOVD 

in the two reel 

LONESOME LUKE 

and the one reel 

ROLIN COMEDIES 




Love, lauqhs,and Lather' 
i$ Hie best comedi^ the 
writer has seen recentlq. 
It sets a hiqh-water mark 

in all picture comedq." 

Jtar/ON Picture Mews 





fethe 




—GLADYS HULETT&- 

whose pictures are alwaqs wholesome, sunshiny and 
charming, is the star of the tive part Cold Rooster Plaij^ 

OVER THE HILL 

Written bq Lois Zellner Produced b«j ASTRA""** 

Oirected bq Wm. Parke 

"OVER THE HILL" is the storq of a newspaper qirl in 
a small town. You'll like it 



BABY MADIE 05B0&NE 

is one of the best attractions in the 
business. She is the siar of the five— 
port Gold Rooster Play. 

nh<? LITTLE PATRIOT 

Produced bq- DIANDO 

Written bq. JOHN W. GREY 

Read the various exhibitors' reports in 

the trade magojine* on the'Qabq "pictures. 

You will find theq are cleaninq _up_. 

AowQeadi 




January 5, 1918 



THE MOVING PICTURE WORLD 



35 



Who boldj the Xky to her heart ? 

THE BANDIT or THE PREACHER 




Tbe5^cond of the 



Hart Juperfeaturex 



ft 



tt 



31* BANDIT acd the PREACHER 

Written by G Gardiner SutltV>an Produced by THO^H'INC^ 

ty REELJ 

With WILLIAM J HAI(T a? *be BANDIT 

Supported by* at? all $tar Cas-fc 

Robert Bdesoti— the Rreacber 

Rbea Mitchell ibe Girl 

Herjebet Mayatt — the HeaOy 
Gladys BrocKVi)eU-tl)e Vaipp 

A NIMBER OFTERRITORIEf ALREADY $OLF:> . APPLICATION J 
CONSIDERED IN ORDER OF THEIR RECEIPT. 



WHPUODUCTlONf CO 



71WEfT a^yr. PHONE (gPll GRATVl^oa/ NEW YORK, CITY 



•• 



IN PREPARATION 

Tfce HEUrHQUND of ALASKA* 



la Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



36 



THE MOVING PICTURE WORLD 



January 5, 191* 



"THE LITTLE 
GIRL YOU 
WILL NEVEIi 
FORGET" 



Add PATUOj 
/\«.d HEART- 
T e DRAMA 
5 EN/AT I ON 

AND YOU 

MABEL 

JNORMAND 




WOftLD RIGHT* CONTROLLED BY 



lOlO BttOKAW BLDG, 



January 5, 1918 



HE MOVING PICTURE WORI 



37 



to HUMOR 
INTEKCJT- 

THEN* 

i© MYJTRY 

i-IAVE-^ 



rr 



IN 




MICkEY 




TO BE RELEASED JOON 

IMPORT CO 



NEW VOIiU CITY 




In Aniwerinj Advertisements, Please Mention the MOVING PICTURE WORLD. 



38 



THE MOVING PICTURE WORLD 



January 5, 1918, 




"WE PAY THE TAX" 



"First National" Release Dates 



NOW RELEASED 



" ALIMONY " 

NOW RELEASED 

Mme. Petrova in "Daughter of Destiny" 



FIRST PETROVA PICTURE 

DECEMBER 31 

(A p proximately) 

Herbert Brenon Presents 



66 



EMPTY POCKETS" 



By RUPERT HUGHES 

JANUARY 

(Approximately} 



"Signature 



Chaplin's First Greater Comedy 

* Protected" i,F ore i§ n rights controlled by Wm. Vogel Productions, Inc./ 
\ Longacre Bldg., New York City ) 

Bookings now at all "First National" Exchanges 



FIRST NATIONAL EXCHANGES 



AND TERRITORIAL DIVISIONS 



ALASKA, WASHINGTON, OREGON. MONTANA, 
IDAHO 

1200 4th Avenue, Seattle, Washington 

All or Alaska. Washington. Oregon. Montana — 

All counties in Idaho north of and including 

Idaho County, 
ARIZONA and SOUTHERN CALIFORNIA 

833 So. Broadway. Los Angeles, California 

Southern California, including counties of Ran 

Luis Obispo. Kern. San Bernaidiuu and all south 

thereof. All of Arizona. 
AUSTRALIA 

New York Office— -Australasian Films, 729 7th 

Avenue 

Australian Office — Film House, Sydney. AU of 

Australasia. 
CALIFORNIA. NEVADA, HAWAII 

134 Golden Gute Ave., San Francisco 

California north of counties of San Luis Obispo, 

Kem and Sun Bernardino; all of .Nevada and 

Hawaii. 
CAN Alt A (Western) 

1318 Standard Rank Bids., Vancouver. B. C. 

All Canada west of and Including Fort William 

and Port Arthur. 



CANADA (Eastern) 

Imperial Theatre. Ottawa. Canada 

All Canada east of but not including Fort 

William and Port Arthur. 
COLORADO. NEW MEXICO. UTAH. WYOMING 
and PART OF IDAHO 

All counties in Idaho south of Idaho County. 

1714 Curtis St.. Denver. Colo. 
GEORGIA. FLORIDA. ALABAMA and SOUTH 
CAROLINA 

Lyric Theatre, Atlanta. Ga. 
LLLINOIS 

110 S. State Street. Chicago, El. 
INDIANA 

24 W. Washington St.. Indianapolis, Ind. 
IOWA. KANSAS and NEBRASKA 

Gard-n Theatre. Des Moines, Iowa. 
KENTUCKY and TENNESSEE 

Rex Theatre, Louisville. Ky. 
LOUISIANA and MISSISSIPPI 

Strand Theatre, New Orleans, La. 
MICHIGAN 

73 Broadway, Detroit, Michigan. 
MINNESOTA, NORTH and SOUTH DAKOTA 

717 Hennepin Ave., Minneapolis. Minn. 
MISSOURI 

New Grand Central Theatre. St. Louis, Mo. 



.MARYLAND, DISTRICT OF COLUMBIA and 
DELAWARE 

Garden Theatre. Washington, D. C. 
NEW ENGLAND STATES 

20 Winchester Street, Boston, Mass". 
NEW YORK 

500 Fi*"th Avenue, New York City. 
NEW JERSEY 

509 Fifth Avenue, New York City. 
OHIO 

302 Sloan Bldg.. Prospect Ave.. Cleveland. 
PENNSYLVANIA (Eastern) and SO. NEW 
JERSEY 

1339 Vine Street. Philadelphia. Pa. 

All counties in Pennsylvania east of Fulton. 

Huntington. Center. Clinton and Potter. 
TEXAS. OKLAHOMA and ARKANSAS 

1920 Main Street. Dallas. Texas. 
WEST VIRGINIA and WESTERN PENNSYLVANIA 

300 Westinghouse Bldg.. Pittsburgh. Pa. 

All of Pennsylvania counties west of and In- 
cluding Fulton, Huntington, Center, Clinton and 

Potter. 
VIRGINIA and NORTH CAROLINA 

420 i'th Street. N. W.. Washington, D. C. 
WISCONSIN 

Toy Bldg. , Milwaukee, Wisconsin. 



The First National Exhibitor's Circuit, Inc. 

18 EAST 41st STREET, NEW YORK CITY 



In Answering Advertisements. Please Mention the MOVING PICTURE WORLD. 



I have seen it and will run 
it at the Rialto because it 
is an excellent picture? _ 



\ 









l\. -*L *»"* 



FIRST . 
NATIONAL 
EXHIBITORS 



Attraction. 




T 



40 



THE MOVING PICTURE WORLD 



January 5, 19: 






FAIR 

PLAY 






Our Way — The Only Fair Way 
— To Sell You Pictures 



Book what Jewel Productions you like — whenever you like — without a contract tying you up 
52 weeks in the year- — without a deposit — without fear of mediocre pictures that you'll have to 
accept — without compulsion of any kind — except the necessity of giving your patrons the best the 
market affords. 



Realize All That Jewel Fair Play 
Booking Means 



This — the Jewel Way — the only fair way to sell you pictures — gives you a fair, square chance to 
pick only proven successes — as many or as few of those successes as you want — for the dates that 
best suit your schedule — for the cream of the business on those pictures. Gives you a fair, square 
chance to round out your program with other good pictures — if you can find them. 



Realize Particularly This 



Many other concerns, if they could offer Jeivel Quality, would jump at the chance this highest 
quality offers, to tie you up with all manner of restrictions — limit you clear to the limit — squeeze 
the orange dry. 

Not so, Jewel Productions, Inc. 



Under the Jewel Fair Play 
Booking Plan YOU GET— 



All the plums. None of the lemons. At fairest figures. 

No forcing you to take several iveak features just to get one ivinning production. 

No buying a cat in a bag. You see every Jewel Production before you buy it. Thus you know 
what your goods are going to be like before you pay a single penny. 

No exorbitantly salaried Stars — who add nothing to entertainment value, but who do compel in- 
sane rentals that a majority of exhibitors cannot afford — that only'a few can play with real profit. 

No contract plan. No tying you up on a Series in which there may be a weak picture. 



January 5, 19K V 



THE MOVING PICTURE WORLD 



Under the live-and-let-live Jewel Fair Play Plan 

You Pick Your Picture and Pay for Your 

Pick and Pay for That Alone 

With a Quality Average infinitely above that of any other picture marketing concern in the busi- 
ness to-day, Jewel Productions, Inc., does not tie you up — does not restrict you — does not limit 
you in any way. 

Instead, Jewel Productions, Inc., offers you OPEN BOOKING on the very finest pictures, ob- 
tained from every source and renting at figures that give you a white man's profit on every one. 









Six Great Successes of Six 
Different Types 






<* 



The Man Without 
a Country " 

The great patriotic drama of the hour, endorsed 
and recommended everywhere by the American 
Defence Society. Made by Thanhouser. World 
Rights owned by Jewel Productions, Inc. 

" Sirens of the Sea " 

Louise Lovely and Carmel Myers in a dream of 
Venus-like loveliness, made by Allen Holubar. 
The Beauty Picture of the Age. 

" Pay Me " 

Dorothy Phillips — Idol of Millions — in a tornado 
of a Western drama, produced by Joseph De 
Grasse. Everywhere a smasher of business 
records. 



ft 



The Price of a 
Good Time " 

Mildred Harris in the most appealing, universal- 
interest play of many years, lavishly produced by 
Lois Weber — the Bclasco of the Screen. 



" Come Through " ssStja* ; 

Herbert Rawlinson in George Bronson Howard's 
mightiest melodrama of society and the under- 
world. Suspense at the shouting point. 

" The Co- Respondent " 

Elaine Hammerstein in the great Ralph Ince 
version of the stage play by Alice Leal Pollock 
and Rita Weiman. JVith $50,000 advertising to 
back her up. 



Soon to be Released 

"The Grand Passion 



>> 



Dorothy Phillips, William Stowell, Jack Mulhall, Lon Chaney. 
A Drama dyed Red with Human Emotions. Watch and Wait. 

JEWEL 

PRODUCTIONSCinc) 

l600B r WAVM*.Y. 



In Amwerlnt Advertisement*. Please Mention the MOVING PICTURE WORLD. 



.42 



THE MOVING PICTURL WORLD 



January 5. 1913 




One photoplay that you can count on for crowded houses 
as long as Americans are soldiers. Recommended everywhere 
by the American Defence Society. Made by Thanhouser. 

The Five Other Record Smashing Jewels are. 

I H— ■■ M il. II.— » ■■■■ ■ *— ^«^^^^^^ ■ ■, « l — 

Herbert Rawlinson in Elaine Harnmerstein; jr* 

"Come Through" - "The Co-Respondent*' 

# 

Dorothy Phillips in Louise Lovely •- Carrnel Myers, in 

"Pay Me" "Sirens of the Sea" 

Mildred Harris in "The Price of a Good Time," produced by Lois Weber 
COMING - Dorothy Phillips in "THE GRAND PASSION" 



January 5. 1918 



THE MOVING PICTURE WORLD 



43 





EXPORT 

IMPORT 
FILM Co? 



fiave completed arrangements whereBy 
they control for a period of years the 

FOREIGN RIGHT5 

(EXCLUSIVE OF GREAT BRITAIN) 

for any and all product ions made by f fte 





NEWLY COMPLETED 



"7he Garden ofA/fafi " "Pay/nd /Ae Price " 
*7fieCr/szs" , t *T/ie St/// Jf/arm" 
Jjrow/i qf/farvan/ " 7ne G/yofPi/rp/e /)rea/n$l 

ARE NOW OPEN TO THE FOREIGN BUYER. 

ADDRESS ALL COMMUNICATIONS TO 
729 3EVETNTH AVE., NEW YORK CITY 



r EJ£P0RT and IMPORT FILM CQ!5| 
WONE BRYANT 45G6-7-8 ^ 



■J J. FRANK mOCKUSSm, 
~^mW% PHONE BRYANT 5343 %} 



44 



THE MOVING PICTURE WORLD 



Fanuarv 5, 19B 







t« HIDING ^ BLACK BILL 

by O. Henry 

(Two Parl-s) 

A Sna^y DramaHc Story in which a Des^erado-Shee^ Herder 
Plays aDes{:>erabe Game an4 Wins. 




BROADWAY STAR FEATURES 

Distributed Exclusively by General Film Company 

Remember those fine holiday "O. HENRY" subjects, "Whistling Dick's Christmas Stocking" and "The Gifts 

of the Magi." 



January 5, 1918 



THE MOVING PICTURE WORLD 



45 




w 



Wonders of Nature and Science 




The Bay of Fundy, where the tides flow 60 feet high, leaving the ships on dry ground at the ebb and floating them off at the flood. 

SCENICS SUPREME 

BOOK ONE EVERY WEEK 

"Water Powers of Western Canada" "Through Canada from Coast to Coast" 

"How Canada and the Farmer "Agricultural Opportunities 

Co-operate in Grain Raising" in Western Canada" 



A NEW PROGRAM MAKER 

ESSANAY COMEDIES 

(Directed by ARTHUR D. HOTALING) 
"He Loved Her So" "Nutt Stuff" 

"Lunch" "Make Your Eyes Behave" 

Screen time 15 minutes 




*R/ S/S/Q/V\AVU 



1333 Argyle Street, Chicago 

1HT George K. Spoor, President 

Distributed Exculsively by General Film Company, Inc. 

In Answering Advertisement!. Please Mention the MOVING PICTURE WORLD. 




Trademark 
Beg. C. S. Pst. 1901 



THE MOVING PICTURE WORLD 



January 5, 1913 




watch CHARLIE CHAPLIN 

"WORK 



Play in 



9 $ 





PACK YOUR THEATRE WITH THESE 
GREAT ESSANAY-CHAPLIN COMEDIES 

"BY THE SEA" 

"A JITNEY ELOPEMENT' 

MONTH 



"IN THE PARK" 
"THE CHAMPION" 



ONE EVERY 




Trademark 
R<* U. 8. Pit. 1907 



1333 Argyle St., Chicago 

Distributed Exclusively by General Film Company 




Tuinul 

B**. 0. a P.t- 1MI 



■ 



January 5, 1918 



THE MOVING PICTURE WORLD 



47 




COMING SOON! 

THE WORLD FAMOUS AUTHOR 

(Herself) 



in the 



Great Ultra Feature 

(By Herself) 

It Will Be the Sensation 
of the Film World 

Backed by a National Billboard Advertising Campaign 



'l&ssgnoy 



Arrange Your Booking Dates 

at o jv c E ! 



Distributed by the George Kleine 
System throughout the United States 




la Answ.rinr Advertisements, Please Mention the MOVING PICTURE WORLD. 



48 



THE MOVING PICTURE WORLD 



January 5, 1918 




Advertising Aid3 for the Busy Exhibitor. . 131 

Advertising for Exhibitors 75 

"An American "Widow" (Metro) 96 

At Leading Picture Theaters 58 

Ban on Bundles in St. Louis Theaters.... 125 

Berst Closes Big Deal Contracts 83 

"Betty Takes a Hand" (Triangle) 95 

Brady Speaks for the Exposition 59 

British Notes 70 

"Brown of Harvard" (Essanay) 97 

Calendar of Daily Program Releases. . . . 134 

Campbell, Eric, Killed in Accident 53 

Canada, Theaters for Hospitals in 121 

Chicago News Letter 62 

Comments on the Films 98 

"Convict 993" (Pathe) 91 

Cutting and Editing a Picture 89 

Dayton and Miami Valley 'Still Shivering.. 120 
Detroit Exchanges Stand for Enforcing 

Tax 122 

"Devil Stone, The" ( Artcraft) 90 

"Diamonds and Pearls" (World) 93 

Educational Pictures — Opinion 51 

Exemplary Convention. An 52 

Exhibitor Has Found Strength Says Hod- 

' kinson. 86 

Export Items 70 

Facts and Comments L 49 

Fuel Famine, Theaters Close Because of... 119 

Gardner, Helen, to Have Own Company 56 

'.'Girl by the Roadside, The" (Bluebird)... 97 

"Gown of Destiny, The" (Triangle) 95 

Griffith Spectacle for Picture Theaters 83 



TO CONTENTS 

Harlem Strand is Temporarily Enjoined... 58 

Herrold Cantonment Theater Fears Failure. 126 

"Her Sister" (Mutual) - 93 

"High Sign, The" (Universal) 92 

How Exchange Combinations Work Out 67 

How It Is Done at the Strand 69 

Important Happenings of the Past Year. . 87 

Indianapolis Exhibitors Feel Discouraged.. 123 

Indian Notes 69 

"Just a Woman" (S & S) 92 

Kansas City Trade Notes 124 

Lightless Nights, Exhibitors Protest 120 

List of Current Film Release Dates, 

144, 146, 148, 150 

"Love Letters" (Paramount) 93 

Macpherson, Jeanie 86 

"Madame Who" (General Film) 96 

Manufacturers' Advance Notes 104 

Marie's Beauty Not of Garden Variety. , 74 

Maritime Theater Men Aid Halifax....... 117 

Maryland Censor Board Earns $10,000 117 

Mastbaum Again Says Something 52 

More Cancellations Than Contracts 125 

"Mother" (McClure) ,. 94 

Motion Picture Educator 72 

Motion Picture Exhibitor, The 60 

Motion Picture Photography 82 

N. A. M. P. I. Board Meeting 56 

"Nearly a Papa" ( Christie) 91 

New England Exhibitors Meet 60 

New England Film Trade Doings 116 

News of Los Angeles and Vicinity 64 

New Tax Regulations 57 

O. Henry on the Screen 50 

Oregon, Big Demand for Comedies in 130 

TO ADVERTISERS 



Paramount Chiefs Surrender Positions. ... 85 

Parcel Post Delays, Some Reasons for 118 

Photoplaywright, The. ' 78 

Picture Theaters Projected 115 

"Pride of New York, The" (Fox) 90 

Producers of "Mother" Give Luncheon.... 85 

Projection Department 79 

Reviews of Current Productions 90 

Rivoli Opens to Public December 27 54 

"Sadie Goes to Heaven" (Essanay) 96 

St. Louis, Big Soldiers' Benefit in 124 

Seattle Exchange Organization Elects.... 128 

Sending Films to American Boys in France. 84 

"Sins of Ambition" (Ivan) 95 

"Smashed in the Career" (Fox) 95 

South, Good Crops and Prosperity in 122 

Spokes from the Hub 71 

Standard Buys A. P. Engraving Plant 83 

State Rights Department 100 

Stout, X. K., Tendered a Luncheon 127 

Stories of the Films 137 

"Struggle Everlasting, The" (Rapf ) 92 

"Taming Target Center" (Paramount).... 94 
Taylor, William D., Signs with Famous- 

Lasky : 63 

Texas, Past Week in 126 

Theaters in Out of the Way Places 85 

"Thirty Days" (Christie) 91 

"Unmarried Look, The" (Metro) 97 

United Exhibitors Open Quarters 61 

Unity Now Prevails In Industry 53 

"Unknown 274" (Fox) 91 

What Walsh Found in Goldwyn Studios.... 57 

"When Men Are Tempted" (Vitagraph) . . . . 94 



CARBONS AND CARBON ACCESSORIES. 

Speer Carbon Co 151 

CHAIR AND SEATING MANUFACTUR- 
ERS. 

Du Pont Fabrikoid Co 152 

Steel Furniture Co 138 

ELECTRICAL, AND MECH. EQUIPMENT. 

Amusement Supply Co 151 

Cushman Motor Works 133 

Exhibitors' Supply Co 137 

Moving Picture Machine Co lo2 

Northwestern Electric Co 151 

Porter, B. F 1;>2 

Swaab, Lewis M 136 

Typhoon Fan Co 152 

United Theater Equip. Corp 155 

Universal Motor Co 153 

EILM EXCHANGES. 

Film Exchange, The 138 

MANUFACTURERS OF INDUSTRIAL PIC- 
TURES. 

Erbograph Co 134 

Evans Film Mfg. Co 152 

Duhem M. P. Co 153 

Gunhy Bros 137 

Rnthaeker Film Mfg. Co 138 

Sanborn Laboratory, Inc Ill 

Standard M. P. Co 138 

LENS MANUFACTURERS. 

Crown Optical Co 147 

Gundlach Manhattan Opt. Co 153 

LOBBY DISPLAYS. 

Kraus Mfg. Co 137 

Newman Mfg. Co 153 



MANUFACTURERS OF MOVING PIC- 
TURES. 

Brickliss, J. Frank, Inc .. 43 

Broadway Star Features 44 

Clune Prod. Corp 136 

Essanay Film Mfg. Co 3, 45-47 

First National Exhibitors' Circuit 38-39 

Four-Square Pictures 18 

Fox Film Corp 24-25 

General Film Co 44-46 

Goldwyn Pictures Corp 7-9 

Hiller & Wilk 34 

Hodkinson, W. W., Corp Colored Insert 

Inter-Ocean Film Corp 19 

Jewell Productions, Inc 2, 40-42 

McClure Pictures, Inc 11 

Monatfilm 141 

Mutual Film Corp Colored Insert 

National Film Corp ; 26 

Paralta Plays. Inc 20-21 

Paramount Pictures Corp 12-15 

Pathe Exchange, Inc., The. .Colored insert, 30-31 

Renowned Pictures Corp 32-33 

Select Pictures Corp 22-23 

Triangle Distrib. Corp 16-17 

Universal Film Mfg. Co 4-0 

U. S. Exhibitors' Book Corp 2S-29 

Western Import Co 36-37 

Whartons Releasing Corp 10 

W. H. Productions 35,129 

World Film Corp 27 

MISCELLANEOUS. 

Allied Exhibitors' Legislative Committee... 154 

Automatic T. S. ft C. R. Co 138 

Biograph Co 139 

Bioscope, The 136 

Cinema, The 151 

Cine Mundial 147 

Classified Advertisements 142 



Eastman Kodak Co 153 

Far Eastern Cinema Exchange Col 116 

Kinematograph Weekly, The 137 

La Cinematografia Italiana 152 

Moore, Wm. N 136 

M. P. Directory Co 151 

M. P. World 145 

M. P. World Publications 149 

National Ticket Co 132 

Our Boys In France Tobacco Fund 136 

Sellers, Benj. & Sons 151 

Sun Light Arc Co., Inc 135 

Williams, A. F 137 

MOVING PICTURE CAMERAS. 

Bass Camera Co 138 

Burke & James, Inc 138 

Gennert G , 147 

MUSIC AND MUSICAL INSTRUMENTS. 

American Photoplayer Co 137 

Marquette Piano Co 138 

Sinn, Clarence E > 133 

PROJECTION MACHINE MANUFACTUR- 
ERS. 

De Vry Corp., The 152 

Enterprise Optical Co 138 

Power, Nicholas, Co 156 

Precision Machine Co 143 

PROJECTION SCREEN MANUFACTUR- 
ERS. 

Gold King Screen Co 152 

THEATRICAL ARCHITECTS. 

Decorators' Supply Co 153 



In Answering Advertisements, Please Mention THE MOVING PICTURE WORLD 



January 5, 1918 



THE MOVING PICTURE WORLD 



49 




■mered at the General Post Office, New York City, at Second Class Matter 

Founded by J. P. CHALMERS in 1907. 
Published Weekly by the 

Chalmers publishing company 

Sl« FIFTH AVENUE, AT 43RD STREET, NEW YORK CITY 

(Telephone, Murray Hill, 1610, 1611, 1612, 1613.) 

1. P. Chalmers, Sr President 

L F. Chalmers Vice-President 

E. J. Chalmers Secretary and Treasurer 

The office of the company ii the address of the officers. 

CHICAGO OFFICE— Suite 917-919 Schiller Building, 64 West Randolph 
St.. Chicago, 111. Telephone, Central 5099. 

PACIFIC COAST OFFICE— 6:a-611 Wright and Callender Building, Lot 
Angeles, Cat Telephone, Broadway 4640. 

SUBSCRIPTION RATES. 

United States, Cuba, Mexico, Hawaii, Porto 

Rico and Philippine Island j $3.00 per year 

Canada 3.S0 per year 

Foreign Countries (Postpaid)..... 4.00 per year 

Change* of address ahould give both old and new addreeaes in full 
and be clearly written. Two weeka' time ahould be allowed tor change. 

ADVERTISING RATES. 
Classified Advertising — One dollar for twenty words or less; 

over twenty words, five cents per word. 
Display Advertising Rates made known on application. 

NOTE — Address all correspondence, remittances and subscriptions to 
MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty-third Street, 
New York, and not to individuals. 

ON EM UN DIAL, the monthly Spanish edition of the Moving Pic- 
ture World, is published at 516 Fifth Avenue by the Chalmers Publish- 
sag Company. It reaches the South American and Spaniab-apealung 
ssarket. Yearly subscription, $1.50. Advertising rates on application. 

Saturday, January 5, 1918 

Facts and Comments 

HERE'S to the New Year. May it see the triumph 
of right over wrong, of justice over injustice. 
May it see swank and swagger in the army and 
navy and everywhere hide its head in shame in the face 
of genuine service for cause and couotry May it see 
efficiency replacing inefficiency all down the line ; may it 
see better business methods applied in every branch of 
our own industry ; may it bring better picture productions 
than the world has yet seen ; may it bring success to the 
cause for which we fight ; may it see the world made safe 
for democracy; may it bring health, wealth and happiness 
to every reader of the Moving Picture World. 
* * * 

ILL-CONSIDERED and short-sighted are mild terms 
to use in characterizing a great deal of the advice 
that is being sown broadcast over the land since this 
country assumed its active part in the conduct of the war. 



A particularly flagrant example of this half-baked counsel 
appeared in the newspapers a few days ago, linked with 
the name of a prominent New York banker. It does not 
take much consideration of the matter to show what will 
happen to business and trade generally if this advice to 
make last year's overcoat do, to invest in war certificates 
the price of the usual picture theater ticket and other 
similar sage ( ?) suggestions. It is astounding to hear a 
banker deliver himself of this sort of rot. Of all people, 
bankers should realize the dependence of the nation on 
trade and the interdependence of people in different 
trades on each other. V/here will the money come from 
to buy food and clothing, war certificates, war munitions 
and everything else, we would like to know, if we tie it 
all up in Red Cross and war certificates. 



PROMINENT bankers, however, are not the only 
blunderers in this respect. An unwarranted at- 
tack on picture exhibitors was contained in a cir- 
cular letter sent from Washington a short time since to 
all tax commissioners, containing the suggestion that 
theater managers were boosting prices and profits under 
the excuse of war taxes. Now comes a ruling by the 
fuel director or commissioner in regard to shutting off all 
electric signs on certain nights in the week. That this is 
an arbitrary ruling issued without any consideration 
whatever, of its result or effect on trade, is easily seen 
when we note its bearing on picture theaters. These signs 
should not be dark on the best business nights in the 
week for theaters. Exhibitors' Associations and Leagues 
everywhere should agitate for a modification of this rul- 
ing. The signs could be bright until, say, nine-thirty and 
if they must be dark on certain nights let it be those 
nights when they are of the least benefit. 



WE again lefer managers and theater owners to 
our new Department of Advertising Aids for 
Busy Managers. The information that we plan 
to give each week in this department, coupled with the 
Reviews and Comments on Films by our own staff, will 
furnish the most complete, most reliable and dependable 
information on films for the wide-awake exhibitor that 
can be compiled. This information combined with each 
exhibitor's knowledge of his own neighborhood and 
patronage should make for the most successful conduct 
of the business of every reader and subscriber. 



CONDITIONS in the film export trade in this coun- 
try have reached a pretty state surely when foreign 
buyers of American films have to advertise in our 
columns in an effort to protect the rights or property for 
which they have paid good money. If the trade needs 
one thing more than another just now, it is an organiza- 
tion of manufacturers to look into the whole export prob- 
lem and devise ways and means of handling the sale of 
positives so that their own foreign property rights will 
be secure as well as the ownership and rights of the 
buyers of foreign territory. One manufacturer a few 
days ago admitted that he did not know just how many 
copies were printed of each of his productions. No won- 
der that the South American buyer who had just paid 
this manufacturer a good price for exclusive copies was 
able to buy a new copy next day at a bargain price that 
had actually come from the laboratory of the manufac- 
turer. Was ever the situation in the trade of duping and 
stealing and dishonesty in worse shape than today? We 
question it. 



so 



THE MOVING PICTURE WORLD 



January 5, 1918 



O. Henry onjthe Screen 



Robert C. McElravy 



THE success in adapting the stories of the late O. 
Henry from his own scintillating pages to the 
screen is so marked that it has a double impor- 
tance for the public. It not only reveals new possibilities 
for the moving picture, but it renders a new and valuable 
interpretation of the remarkable O. Henry plots them- 
selves. 

It would be a daring thing to say that O. Henry stories 
as photoplays are an improvement over the talcs as he 
himself wrote them. The writer would not presume to 
say that, conclusively, not having seen all of the screen 
numbers thus far released. But he has seen several of 
them — competent, carefully adapted photoplays, which 
retain admirably the O. Henry touch. Those he has seen 
suffer in no way in comparison with the original stories, 
and in some respects they are bigger, more vital and 
closer to life than the same narratives were upon the 
printed page. In fact, if he were living, O. Henry him- 
self would undoubtedly pronounce the screen version of 
"Whistling Dick's Christmas Stocking," with George 
Cooper as the genial hobo-hero, quite as enjoyable as his 
original short story, though -this, it should be stated, is 
not one of his more important tales. 

It may be that O. Henry is destined to gain his real 
permanency on the screen — a permanency many critics 
have been unwilling to accord him as a short story writer. 
The things he loses in transference to the screen — the 
ephemeral diction, valuable only to the time for which 
it was written,, and the shrewd, involved, but in a way 
unnecessary verbal byplay — these are the very things that 
puzzled and angered some of his readers. 

This excess material is largely curtailed in screen pro- 
duction, with just enough of it retained to give a proper 
seasoning. But the things in which everyone admits O. 
Henry excelled, the swiftly moving always original plot, 
the genuine flesh and blood characters, and the curious, 
ironical humor and pathos growing out of situations that 
impinge upon real life — these remain and are given fresh 
emphasis. 

Are not the things that appear in the photoplay after 
all the real O. Henry? Do not the screen stories have a 
certain dignity and sublimity along with their humor, that 
many of the short stories themselves lacked? 

O. Henry as an author represented a broader, deeper 
current of feeling than his surface style indicated. His 
stories were written in the smart, unliterary language of 
the late '90's and the early 1900's, an era from which 
war-sobered America seems already slipping away with 
incredible swiftness. It is doubtful if he could have 
written them in any other way and had the satisfaction 
of seeing them in print ! He was so far the victim of his 
times that he had to don the cap and bells in order to be 
heard at all. Slang and smart comment were demanded 
of the writers of that period. George Ade. instantly 
wise to his times, met the issue squarely. He adopted 
slang as his literarv medium, and succeeded in making an 
art of it, just as Charles Chnplin has since made an art 
of pie throwing. The Ade fables, now also screen favor- 
ites, as much perhaps as any other writing, contain a per- 
fect record of that period, which they at the same time 
satirize so laughably. And they are still moving forward 
with the new times, exposing fresh Orlandos and new 
Gwendolins and new Dulcineas — joy be with them ! 

But with O. Henry the case was different. His slang 
was a secondary extraneous thing, and much of it was 



no doubt simply a concession to the public taste of the 
moment. Part of it, it must be admitted, was sheer 
comedy relief, for O. Henry loved more than anything 
else to construct the drama of the underdog — the pathetic 
history of the man of the streets and the open road. 
Fortunately the light touch is preserved to a sufficient 
degree in the photoplays, by means of subtitles, piquant 
characterizations and the surprising plot action itself. 
While he frequently told tales with a deep, underlying 
pathos, the treatment is usually of a humorous sort, and 
this is happily maintained in the photoplays the writer 
has seen. 

As the writer stated in a previous review, the identity 
of an author seems to be more inherent in his plot con- 
ception than in the manner, or medium, of its telling. 
The conception is the thing that mirrors his sympathies 
and reflects his grasp upon life and humanity. O. Henry, 
by virtue of discriminating direction, is as much O. Henry 
in the current photoplays as in his fiction form, and has 
the advantage in the former of being more strongly re- 
vealed in those qualities for which the public loves him. 
And since his short stories as he wrote them are vulner- 
able to more or less just criticism, as above pointed out, 
it would seem that O. Henry is at least one author who 
has profited immeasurably in certain respects by screen 
adaptation. 



A] Few New Year's Peeps 

By Sam Spedon. 

WE are on the eve of a New Year and in the midst 
of a Merry Christmas. From the office boy to 
the general manager and the stenographer there 
is a strong realization of the greatness of the motion pic- 
ture industry, its present and future possibilities. All are 
determined to make it greater next year than ever be- 
fore. That's a good resolution and being a fitting time 
for resolutions, we hope that everybody's hopeful predic- 
tion will be realized. Gosh ! How we would like to say 
something real smart and wise to impress you all that we 
speak as an oracle and a genius. Every exhibitor, pro- 
ducer, distributor and other member of the industry has 
troubles of his own and will have them for all time to 
come. Just keep on doing and try to meet conditions as 
best you can. Anything we can do or say to help you, 
just let us know and we won't be bashful in expressing 
ourselves. We have asked more than forty-six persons 
what they had to say about the coming year and they all 
said about the same thing. Putting it in composite form 
everybody wishes everybody A Merry Christmas and a 
Happy New Year. 

Do You Know About It? 

Profiteering in junk films by passing them on to the 
uninitiated and unsuspecting. The whole industry should 
not fail to notify the film commissioners of the Govern- 
ment whenever it hears of this contemptible practice. 
The producers of the National Association of the Motion 
Picture Industry are willing and able to furnish a full 
and perfect supply of ,film without taking chances with 
irresponsible and unscrupulous individuals. 

As a Starter. 

The exposition to be held in New York City Feb- 
ruary 12 will start the ball rolling in 1918. Thirty thou- 
sand dollars will about put it over. 



January 5, 1918 



THE MOVING PICTURE WORLD 



51 



Educational Pictures — Opinion ■ ® ** Louis Reeves f*«™°" 



THERE is an amusing element in opinion — it is so 
comically wrong at times, without foundation in 
fact, and it is occasionally just as stiff as it is 
stupid, but the kind I have reference to is that of judg- 
ment formed on evidence, whether trustworthy or not, 
such as public opinion. We know that the opinion of 
one political party may be bitterly opposed to that of 
another and yet both contain germs of truth. In re- 
. ligion, politics and society there are intense unities of 
opinion which it may mean martyrdom to oppose, yet 
which yield in time to enlightenment and the formation 
of correct opinion. Our present inclination is away from 
unity of opinion on most subjects and more toward con- 
clusions of our own as individuals. 

As a matter of fact there is an unsuspected value in 
these differences of opinion, largely due to our constant 
development. What was true yesterday becomes, because 
of our growth and changing circumstances, fake today. 
We are eternally adapting ourselves to new conditions. 
Opinion is not any more staple than forms of govern- 
ment, sects or social conventions. Perpetually in a state 
of discovery and advancement, we can attain no such 
thing as a complete settlement of opinion on any subject 
for all time to come. It must be remembered that states 
of mind are not like the multiplication table, else we 
might become stagnant. We are in constant assertion 
and revolt, in discussion and dispute, hence an important 
element of the drama. 

All this need not stand in the way on our reaching a 
right view of what is going on in our midst today, and 
we can make each discovery of the truth a basis for 
further exploration. Whether general opinion takes the 
form of relief, or of simply of a good guess, there are 
times when it hardens to an established faith, to be 
tenaciously cherished. Witness the idea of President 
Wilson that "we must fight for the ultimate peace of the 
world and the liberation of its peoples, the German people 
included, for the rights of nations great and small and 
the privilege of men everywhere to choose their way of 
life and obedience. The world must be made safe for 
democracy." 

Here is an effort made to accomplish a really great 
end, but the President had to deal with a national state 
of mind. The end in view was in many cases so dimly 
perceived, or so outrageously misconstrued thrit it be- 
came necessary for him to take possession of our thoughts 
and illumine them with a brilliant expression of opinion, 
one carefully conceived and so clearly presented as to 
clarify our activities and the aim behind them. His 
opinion is of high value because of its incisive truth and 
because it is directed toward promoting our progress. 

From a state of apparent indifference to remote danger, 
the whole country has been aroused by such shining 
opinions until the energies of the nation are now directed, 
as by a common impulse, toward righting world wrongs 
and guarding our own future from perils hitherto un- 
foreseen. So any great opinion may become an estab- 
lished belief. It may not stir a nation to action, but it 
may operate to reclaim men and women who are going 
in the wrong direction, to protect immature minds, to 
effect legislation, and even secure the enactment of laws 
more just, or designed to accomplish some definite good 
end. 

Whatever the intrinsic merit of an important opinion, 
it cannot become generally effective until its force is 
widely and deeply felt. Right here I oppose those scien- 



tists who claim that opinions are formed by an intellectual 
process. The screen story of sentiment has disproved 
any such theory, especially in the case of women and 
children, whose sympathies cannot be easily reached 
through logical argument. What they think springs 
largely from desires. Those desires must be satisfied be- 
fore a message can be deeply impressed. Their minds 
start with sensation and work through sentiment to a 
conception. The conception may then be compared to 
others and harden to opinion. 

The screen story of splendid purpose, set forth in terms 
of sentiment, thus becomes an educational instrument, 
though it may not be so designed at the outset. There is 
desire in the minds of a very large percentage of those 
who attend the picture shows, a craving for amusement, 
excitement, entertainment, something to stir the sensi- 
bilities, hence the audience mind is more readily reached 
when addressed through feeling. Settled opinion does 
not depend upon evidence so much as we imagine — some 
of our greatest faiths are independent of proof — but 
upon interest. The short cut to interest is through feel- 
ing, the surest route and the quickest through desire, feel- 
ing and interest to opinion. 

By way of illustration, a dramatist wishes to "do his 
bit" to establish the opinions set forth by President Wil- 
son. To tell us that "the only way people can express 
will is through democratic institutions" is to state an in- 
tellectual opinion, but if it can be shown on the screen 
in a story appealing powerfully to human sympathy, it 
will reach out to tens of millions now suffering depriva- 
tion because of the European war, who are not fully 
aware of why we should contribute so heavily from our 
energies and wealth. Such a story might show that an 
autocratic form of government, out of harmony with 
human rights, should cease to exist. 

The splendid efforts we are making along lines long 
deemed necessary by the wisest Americans are the result 
of established opinion among our leaders, most of them 
enjoying a new elevation of sentiment, but the part we 
are yet to play in this tremendous world drama may de- 
pend upon the united opinion of all the people, humble 
as well as great. Moving pictures can be made educa- 
tional in bringing about that unity, in knitting us closer 
together, in softening our hearts to a common sympathy 
with the oppressed across the seas, in teaching us to 
know their deep wrongs and hide the pain we feel. 

For the relief of suffering, for the encouragement of 
those whose hearts are none too strong in time of trial, 
for the extension of our cherished ideals to people in 
other parts of the world, for all that stimulates nobility 
of character among ourselves, motion pictures offer the 
most effective medium at present known, not only be- 
cause they reach out to the greatest number, but because 
their approach to the human heart is made along lines of 
the least resistance. Just as there is practical utility in 
every step we take as a people, there is nobility in every 
silent self-sacrifice, a national kindness of heart behind 
it all, sure evidence of enlightened opinion. 

Our conduct as a nation depends very largely upon the 
opinions we hold. Where we are faulty in conduct we 
can only be improved by changing our opinions. 
Coercion has proven a failure. Might cannot rule us as 
it does the Germans, from whose undetermined minds 
evidence is withheld that right must prevail in the end. 
The surest educational methods are those direct ones 
which create widespread correct opinion. Ideas now, to- 
morrow and alwavs will rule the world. 



52 



THE MOVING PICTURE WORLD 



January 5, 191 rt 



Mastbaum Again Says Something 



By Sam Spedon 



STANLEY MASTBAUM of Philadelphia writes a 
letter to the Moving Picture World calling atten- 
tion to an article published in some of the news- 
papers which he entitles An Attempt to Kill the Goose 
that Lays the Golden Eggs: 

"I respectfully call your attention to an article that 
appeared in the Philadelphia North American, issue of 
December 15, which I presume has been syndicated 
throughout the L>nited States. 

"What have you to suggest as to some form of con- 
certed action to protest against sending out notices of this 
sort from Washington ? 

"STANLEY V. MASTBAUM." 

Omaha, Neb., Dec. 14. — Pleasures should be forgotten 
during the war to a large extent and the money invested 
in war savings stamps or other Government securities, said 
Frank A. Vanderlip, national director of the war savings 
campaign, in an address here tonight. 

"Store up your pleasures as you would store up money in 
the bank," pleaded Mr. Vanderlip. "You will enjoy them 
tenfold later, at the right time, and with a clear conscience. 

"More than half the zest is taken off pleasure and enjoy- 
ments now because of the terrible things that are happen- 
ing all the time and the suffering the whole world is going 
through. I am not asking you to be sad or doleful — that is 
quite unnecessary — but if you have a heart you won't get 
a tenth part of the normal enjoyment out of a pleasure or a 
luxury in these times, when every newspaper you pick up 
brings you a sense of the suffering and agony of so many 
millions of your fellow-men. 

"These war savings stamps are the most practical aid 
that could be imagined in helping you to store up your 
pleasures. Instead of buying that theater or movie ticket 
you buy a thrift stamp. Your money goes direct to the war 
coffers; you have the satisfaction of feeling that you have 
helped win the war, and you have stored up a greater 
pleasure for the future." 

Frank A. Vanderlip in addition to being national 
director of the War Savings campaign, is president of 
the National City Bank of New York. Once upon a 
time Mrs. Vanderlip addressed the housewives' associa- 
tion of her home town, advising them to conserve and 
economize in every way they could to help win the war. 
Someone asked why Mr. Vanderlip was building a large 
stone wall around his vast estate. He replied he was 
giving employment to a great many men in constructing 
the wall. Yet in the face of this statement he advises 
people not to buy tickets for "movie theaters" and inve<t 
the money in war saving stamps. 

The movie theaters employ a great many persons and 
they are taxed on admission tax which goes to the Gov- 
ernment. If people were to follow Mr. Vanderlip's ad- 
vice, the "movies" would be driven out of business and 
the employes out of employment. How would Mr. Van- 
derlip- like to have the Government representatives go 
about the country advising the people not to deposit 
money in the National City Bank, but invest it in War 
Savings Stamps? Mr. Vanderlip feels secure against any 
such procedure and for that reason he does not hesitate 
to throw a brick or two at the "movies" which, in addi- 
tion to paying their war tax, are using their screens for 
the propaganda of the War Saving campaign, of which 
Mr. Vanderlip is national director. 

We would advise Mr. Mastbaum to enter a protest to 
the Government in the name of his Association and call 
this matter to the attention of all other exhibitors' organ- 
izations and the N. A. M. P. I. requesting them to make 
protest also. 

If we all stop eating, going to amusement and wearing 
clothes, we will soon have no business, no employment 
and no money to pay our war taxes. We will have to 



ask Mr. Vanderlip for a night's lodging at his vast estate 
on the Hudson and to discount our notes at his bank. 



An Exemplary Convention 

By Sam Spedon. 

WE went to the joint convention of exhibitors held 
at Washington, D. C, December 11 and 12 
Mind you, this convention was not held under 
the auspices of any one exhibitors' league or association. 
It was an assemblage of affiliated and non-affiliated ex- 
hibitors and everything was carried out acco r ding to 
schedule. The first exhibitors' convention we have ever 
attended where this had been accomplished. If the con- 
vention had accomplished nothing else than to prove that 
a meeting of exhibitors could get together without a lot 
of hot air and fruitless waste of effort, this convention 
must be commended. It may have been because there 
was no politics in it. Everybody had a common interest ; 
the good of the exhibitor, "all for one and one for all." 
It may have been that there were no manufacturers in 
attendance, exclusively exhibitors. We had a very 
strange feeling when the representatives of the five inde- 
pendent producing companies entered the hall to present 
their plan. They were listened to very attentively, with- 
out comment and the plan was given the most respectful 
consideration of the convention. Evidently the presence 
of some representation of the distributors was expected. 
Their attendance might not have made any difference in 
the action of the convention unless they had appeared 
with an adjustment of the "15-cent tax." 

There was something ominous in the non-appearance 
of manufacturers and the orderly conduct of the conven- 
tion. It suggested a nearer approach to business prin- 
siples and sincerity of purpose. It was an indication of 
unity and combined effort on the part of the exhibitors 
to settle their own affairs on their own responsibility in 
their own bailiwick. On the part of the producers in not 
attending, it seems to have the same significance. 

There was no desire to rush madly into the halls of 
Congress, as was predicted, buttonhole the representa- 
tives and make wild appeals for relief and repeal. Quite 
the reverse. A committee on law and legislation was ap- 
pointed and the chairman, Mr. Varner, was authorized 
to remain in Washington to act according to his best 
judgment and experience in legislative matters. Cool 
and calm judgment prevailed throughout, all flamboyant 
speeches and antagonistic contentions were taboo. There 
was a strong desire evinced by the members of the Na- 
tional Exhibitors' League to bring the A. E. A. back into 
the fold. Whether this was because the exhibitors real- 
ize that nothing can be accomplished by division for the 
70 per cent, or smaller exhibitors or because one organ- 
ization is stronger than the other, we do not know and 
we are not making any guesses. 

The exhibitors will probably get together in a united 
organization. It is not yet. It may come to p.iss after 
the Detroit convention of the American Exhibitors' As- 
sociation and the Boston convention of the Exhibitors' 
League in July next. Much will depend upon the elec- 
tion of a president and the adoption of by laws recom- 
mended by both bodies. 

The atmosphere which permeated the convention and 
the spirit displayed certainly challenged our approval. 
Our hope is, that the relief sought will be secured and 
the best results attained for the exhibitors and the whole 
industry through the joint convention of exhibitors. 



January 5, 1918 



THE MOVING PICTURE WORLD 



53 



Eric Campbell Killed in A CCident Unity Now Prevails in Industry 



Big Chaplin Aid, Driving Machine Sixty Miles an Hour, 
Collides at Corner with Another Car. 

THE millions of photoplaygoers who for the past two 
years have laughed at and with Eric Campbell, the 
big Chaplin aid, will learn with deep regret of his 
death at Los Angeles December 20. Mr. Campbell was 
driving an automobile in Wilshire Boulevard at a speed said 
to be sixty miles an hour. At the corner of Vermont avenue 
his car collided with another machine. When Mr. Campbell 
was picked up it was found death had been instantaneous. 

Three women were in the car with the actor. One of 
them, Gene Crosby, of Brooklyn, was taken to a hospital 
suffering from a badly crushed arm and other injuries. 

It is hoped, however, 
she will recover. 

Eric Campbell was 
one of the best known 
members of the Chap- 
lin company. He was 
widely popular for his 
stage work when he 
joined the Mutual-Chap- 
lin organization, coming 
to it direct from the 
"Pom Pom," one of the 
stage's successful musi- 
cal comedies. He was 
with the Lyric Theater 
stock company of Lon- 
don for seven years, ap- 
pearing in a number of 
successes. His first ap- 
pearance in America 
was under the manage- 
ment of Klaw & Er- 
langer. Campbell was 
an author as well as a 
player, having written 
and produced a number 
of film comedies for the 
London Film Company. 
Campbell's big frame 
and stature — he weighed 
nearly 300 pounds and was well over six feet in height— 
his agility in spite of his size, his ability to take punishment 
and his seeming ferocity when simulating rage all combined 
to make for popularity. The marked disparity in size be- 
tween Chaplin and Campbell was sufficient in itself to start 
a laugh. 

While the Chaplin studio was in course of construction 
and the comedian consequently was waiting to begin work 
on his contract with the First National Exhibitors' Circuit 
the big comedian, under an arrangement with Chaplin, had 
been working in the company of Mary Pickford. 

Campbell's name had been frequently in the public prints 
the last few months. Last July his first wife died. A week 
later he married Pearl Gilman, sister of Mabelle Gilman 
Corey. The death of the actor ended a suit for divorce 
just entered by Mrs. Pearl Gilman Campbell.- 

Campbell was thirty-seven years old and leaves a daughter, 
Laura Austin, an actress. 




The Late Eric Campbell. 



PICTURES WANTED IN THE BAHAMAS. 

In a recent i^sue of "Commerce Reports" United States 
Consul W. F. Doty at Nassau, Bahamas, says that a com- 
munication has been received by the American consulate 
from a citizen of that city, stating that a movement is on 
foot to obtain motion pictures of a high character for use 
there. The persons who are interested desire to get in 
touch with supply firms in New York with a view to secur- 
ing pictures of a thoroughly satisfactory character, both 
optically and morally. 

The kinds of film desired are : Picture weeklies, adven- 
ture, scenic and natural history, well-known books, plays, 
folk stories, etc., and humor without vulgarity. Catalogues 
will be welcomed. 

It is proposed that pictures shall be supplied fortnightly, 
with a reserve of two weeks in stock to cover irregularities 
of delivery. 

[The name of the writer of the communication mentioned 
may be obtained from the Bureau of Foreign and Domestic 
Commerce, its district or co-operative offices. Refer to 
file No. 95183.] 



At Meetings in New York Legislative Committee Is 
Appointed Representative of Chief Branches. 

AS the result of meetings which were held in New York 
during the past week between the allied exhibitors' 
legislative committee and a similar committee from 
the National Association of the Motion Picture Industry it 
is authoritatively reported that unity was established and 
the two bodies agreed on a definite plan of campaign to 
•be pursued in obtaining the necessary remedial legislation 
from Congress during this session. 

This combined committee is to be known as the Legis- 
lative Committee of the Motion Picture Industry. It is 
made up of Walter W. Irwin, P. A. Powers, Garbriel L. 
Hess, Ricord Gradwell, Arthur S. Friend, Frank Rembusch, 
H. B. Varner, John J. O'Donnell, Ernest H. Horstmann and 
Lee A. Ochs. The following committee on publicity was 
also appointed: Walter W. Irwin, P. A. Powers, Frank 
Rembusch and Lee A. Ochs. 

For obvious reasons the plan of activities as laid out by 
this permanent legislative committee cannot be announced 
at this time. The important fact, however, is that the two 
committees were enabled to comprehend that success could 
only be achieved by means of a united industry, and after 
some discussion it was determined that the two committees 
could concentrate their efforts along the same lines. The 
plan of campaign as finally agreed upon was eminently 
satisfactory. The convention of exhibitors at Washington 
not only succeeded in bringing about harmony and unity 
of action among the exhibitors, but will undoubtedly bring 
about harmony between the exhibitors and distributors. 

The duties of the publicity committee that was appointed 
will be largely that of collecting and collating information 
of a statistical nature for the benefit of the legislative com- 
mittee. In order to bring this to the attention of the 
exhibitors of the country the committee has taken full 
pages of advertising in all of the trade papers, calling upon 
exhibitors to supply the detailed and accurate information 
as to how the war taxes havo affected the business of their 
individual theaters. 

The advertisement is addressed to all motion picture 
exhibitors. 

In filling out the blank referred to in this advertisement 
exhibitors are requested to be absolutely frank and honest. 
No attempt is being made in collecting this information 
to disclose business secrets in any way. At the Washing- 
ton convention it was suggested that exhibitors be asked to 
state their gross business for the month of November in 
the years 1916 and 1917, but this was objected to, as it was 
thought many exhibitors would refuse to disclose their 
gross business. As a result the question was put in the 
form which appears in the advertisement, as it was believed 
no exhibitor w -uld object to stating the amount of the 
decrease between the two years. Of course, if business 
has increased state that fact, but also explain the reason 
for the increase. It is desired that these blanks be filled out 
and returned as soon as possible, to go over them and 
classify the information they contain before appearing 
before Congress. 



STRAND TO ERECT STATUE TO SOLDIERS. 

Harold Edel, managing director of the Strand theater, has 
engaged G. E. McCune to design a bronze statue in honor 
of the ex-employees who are now in the United States 
service. The memorial will be ready in about a month. This 
statue will present a gigantic screaming eagle with out- 
stretched wings, underneath which will be inscribed the 
names of the former Strand employees. An extract from 
President Wilson's message to Congress, together with a 
facsimile of the President's signature, will also be inscribed, 
presenting in all a pretentious token of regard for the boys, 
many of whom are already "over there." 

The unveiling of the statue will take place in the big 
lobby of the Strand. 



NEW THEATER FOR KINGSTON. 

First of the string of motion picture theaters which Frank 
A. Keeney plans to erect to exploit the products of the 
Frank A. Keeney Pictures Corporation will be a $100,000 
house on property Mr. Keeney has purchased on King 
street, Kingston, N. Y. Plans have been drawn by William 
E. Lehman, architect of Mr. Keeney's big and handsome 
theater in Brooklyn and also of his theater in Newark. The 
new house will seat about 1,500 and will be equipped as a 
thoroughly up-to-date place of amusement. Ground will be 
broken in the spring as soon as the weather permits. 



54 



THE MOVING PICTURE WORLD 



January 5, 1918 



Rivoli Opens to Public December 27 

Description of Great Photoplay House Erected 
by Sol. Rothapfel — Last Word in 
Motion Picture Palaces 



ON Thursday evening, December 27, the eyes of the 
amusement community will center with uncommonly 
keen interest at Broadway and Forty-ninth street, 
where the Rivoli, the latest and greatest of picture play 
theaters, will open in all its stately splendor and make its 
first bid for popular approval. The building of this superb 
structure proves beyond need for further discussion that the 
motion picture, artistically presented in conjunction with a 
program of high-class music, has become the most popular 
form of entertainment now being offered to the American 
public. In other words the Rivoli marks the triumph of 
what has come to be known as "the Rothapfel idea," for 
it goes almost without saying that S. L. Rothapfel, originator 
of that type of amusement associated with his name, will 
direct the destinies of the new institution. 

As thousands of people who have noticed the classic 
facade of the Rivoli are already aware, it is with one ex- 
ception the most imposing theatrical edifice in the city. Its 
Grecian purity of line, its towering columns, the finely mod- 
eled figures in the triangular pediment — these and the 
gleaming, marble-like whiteness of it all assuredly give 
promise of something surpassingly beautiful within. Those 
who have seen the interior know that this promise will be 
more than fulfilled. To say that the general scheme of deco- 
ration is Italian Renaissance, that the dominant colors will 
be dull gold, ivory and black, that the carpet will be gray 
and the seats upholstered in tapestry conveys but an in- 
different idea of what the .architect and the decorator have 
accomplished. There always remains to be considered the 
enchantment which Mr. Rothapfel can weave over the place 
with his flexible system of illumination in color. 

This method of handling color through a system of in- 
direct lighting permits of effects in the Rivoli which are 



beyond the imagining of those who have not seen them. 
At the Rialto Mr. Rothapfel first essayed this particular 
form of wizardry, with results that were amazing, to say the 
least, but the lighting plant there was in a measure ex- 
perimental. It was installed in a theater which was re- 
built as a motion picture house before the artistic value 
of Mr. Rothapfel's ideas on lighting had been demonstrated. 
Profiting by the popularity of the "color symphonies" for 
which the Rialto has become famous, the builders of the 
Rivoli took into consideration that feature from the outset, 
with the result that the place is equipped from floor to 
dome with all the wiring, the masked lamps, and other in- 
geniously concealed sources of light requisite to flood the 
auditorium with any color or combination of color desired. 

Another and in this case an entirely novel feature of the 
Rivoli will be the introduction of perfume to supplement 
the appeal made to the other senses. Several thousand 
dollars have been expended on a newly devised compressor 
plant which operates in connection with an intricate system 
of atomizers and by means of which any delicate odor de- 
sired can be wafted instantly to all parts of the house; in- 
cense for oriental scenes, clover and new mown hay when 
the stage setting reveals a country landscape at dusk, a 
myriad variety of floral scents if a garden is to be suggested, 
and any other blending of odors so long as they be aes- 
thetically possible and have a definite suggestive value. 

In the way of stage setting and scenic effects, Mr. Roth- 
apfel will have far greater .scope for his ingenuity than he 
has had heretofore. For the opening of the theater the 
stage setting will be known as "The Conservatory of Jewels," 
a masterful creation from the Lee Lash Studios which prom- 
ises to make even blase Broadway open its eyes. It will 
consist of a dome within a dome, each studded with huge 
crystal gems after the manner of the celebrated Tower of 
Jewels at the Panama Pacific Exposition. These will flash 
with kaleidoscopic effect when the light plays upon them 
from in front and will glow softly in their several colors 
when another set of lights is brought into play behind them. 




The Rivoli, Broadway's Newest Photoplayhouse, to Be Opened December 27. 



January 5, 1917 



THE MOVING PICTURE WORLD 



The base of the inner dome will be incrusted with a fine 
jeweled mosaic, and at the rear of the scene the eye will 
be led away in perspective down a magnificent avenue of 
palms. 

The brightest jewel of all, of course, will be the screen, 
and this will be arranged so that it fits in as a component 
part of the stage picture. There will be two sets of curtains, 
a screen curtain and a tableau curtain, thus adding another 
innovation to houses of this character. 

Pageant for Opening Week. 
The entertainment in the "Conservatory of Jewels" will 
■be an elaborate variation of the combined program of music 
and motion pictures on which Mr. Rothapfel founded his 
.reputation. For the opening week the introductory number 
will be a modified pageant which has been styled "The 
Victory of Democracy." This will enlist the services of 
Forrest Robinson, the actor, and Mary Lawton, dramatic 
reader, together with the full orchestra, a choru* of thirty 
voices, and a boy soprano. The verses for the spectacle 
.have been prepared by Charles Keeler, of the Bohemian 
■Clnb, San Francjsco, in collaboration with Professor Brian 
Hooker, of Columbia University, widely known as an au- 
thority on history. The musical score- is the result of col- 
laboration on the part of Mr. Rothapfel and Hugo Riesen- 
■feld, his musical director. Without disclosing too much 
•concerning this number it may be said that rt traces the 
.progress of democracy in this country from the time the 
Pilgrim Fathers landed until the United States entered 
the present war to make the world safe for the principles 
•on which the nation is founded. 

The remainder of the program will be made up of se- 
lected soloists, film novelties of every sort, orchestral num- 
bers, and a miniature ballet, each presented in a manner 
quite different from anything of the sort which has been 
.attempted heretofore. 

- The feature picture which will comprise the second half 
of the Rivoli -program during the opening week will be 
Douglas Fairbanks' latest Artcraft production, "Modern 
Musketeer." Fairbanks was the feature of the opening 
week at the Rialto; he was the chief attraction again on 
• the Rialto's first anniversary bill last April, and now his 
latest comedy-drama has been chosen to open the Rivoli. 

So far as music is concerned, interest in the new theater 
centers largely around the orchestra. Mr. Rothapfel an- 
nounces that it will consist of approximately fifty musicians, 
under the general direction of Hugo Riesenfeld, though ex- 
cept on special occasions Dr. Riesenfeld will continue to 
-conduct at the Rialto. Unusual interest has been stimu- 
lated by the announcement that once each week the or- 
chestras of the Rivoli and the Rialto will be combined in 
what is to be known as the Rothapfel Symphony Orchestra, 
-of a hundred or more pieces, which will render a popular 
symphony concert in the new theater. 

The grand pipe organ at the Rivoli is the largest and 
most complete ever installed in any theater in the world. 
■It was built by the Austin Organ Company, of Hartford. 
It is equipped with every attachment known to the organ 
builder's art and will supply adequate musical atmosphere 
for those performances at which the orchestra is not pres- 
ent. 

Mr. Rothapfel has selected the following musicians to 
serve as his musical staff for the Rivoli and the Rialto: 
Hugo Riesenfeld, director in charge; Erno Rapee, Nat W. 
Finston and George Rubinstein, conductors; Arthur Depew, 
Uda Waldrop, Dr. A. G. Robyn and Professor Firmin Swin- 
nen, organists; William Humiston and Edward Falck, com- 
position and arrangements; M. Borodkin, librarian; Alfred 
'Saenger, assistant librarian. 

Eight Columns Striking Feature of Facade. 
From an architectural point of view the Rivoli offers a 
number of novel features which will be of interest to 
theater builders and to the playgoing public in general. 
Viewed from Broadway it suggests an art museum or pub- 
lic library rather than a theater. The facade is constructed 
of an extremely light-colored stone, so light that when 
illuminated at night by the indirect lighting system which 
is to be employed it will have the effect of white marble. 
There will be no electric signs on the building above those 
used on the marquee to announce current attractions. 
Searchlights and arcs will be disposed in such a way as to 
throw the severe outlines of the building into bold relief. 

The most striking feature of the facade is its row of 
eight towering Doric columns. These extend from a point 
above the level of the marquee clear up to the entablature, 
with nothing to relieve their severity save the leaded glass 
-windows set into the wall behind them. Crowning the 
entire facade is the broad triangular pediment, adorned 
with sculptured figures in deep has relief. These figures 



are symbolical of music and the arts in general, as befits 
the nature of the entertainment offered within. 

There is an Egyptian note in the slanting lines which 
frame the main entrance to the theater, but otherwise the 
scheme is pure Grecian. Credit for the architecture of the 
building goes to Thomas W. Lamb. 

Coming to the interior construction of the Rivoli, the 
most novel and interesting feature is found in the elaborate 
precautions which have been taken to insure the expeditious 
•handling of large crowds. Taking advantage of the fact 
that the building extends through the block from Broadway 
to Seventh avenue, the architect designed a series of super- 
imposed passageways of generous width which parallel 
the auditorium on both sides and run straight through the 
structure from front to rear. Not only are the orchestra 
and mezzanine floors cared for in this manner but each 
cross aisle of the balcony has its own corridor as well, so 
that patrons in any part of the house will find themselves 
but a few steps from a doorway at which they can turn 
either to right or to left and pass directly to the street 
most convenient to them, without interference from in- 
coming crowds. 

This system of entrances and exits bears a marked re- 
semblance to the one used in emptying the Coliseum at 
Rome of its eighty thousand occupants during the days 
of the gladiators, a process which historians say could be 
accomplished in from fifteen to twenty minutes. 
Seating Capacity 2,500 Persons. 
The whole structure is built with similar ideas of spa- 
ciousness. The lobby will hold three hundred people com- 
fortably; the foyer is wide enough to give easy access to 
the orchestra seats; there will be an extensive promenade 
on the mezzanine, flanked by capacious lounging, smoking, 
and retiring rooms; and the auditorium itself will seat ap- 
proximately 2,500 persons. 

As an instance of the advanced ideas in theater equip- 
ment which have been embodied at the Rivoli it is worth 
noting that one room off the first mezzanine has been lined 
in white tile and fully equipped as an emergency hospital. 
The Rivoli is extraordinarily well equipped with facilities 
for its musicians, its individual artists, its ushers, and its 
general staff. The musicians have a large lounging room to 
themselves, with locker room and shower baths adjoining. 
The dressing rooms have showers and there is another 
lounging room for the soloists and other individuals on the 
program. The ushers and the stage crew are cared for in 
like fashion, each in a separate portion of the building, so 
that no member of the huge organization will have the 
slightest excuse for being in any part of the theater where 
he does not belong. There is a communicating tunnel in 
the cellar which leads from the front of the house to that 
portion known as "back stage," thus permitting instant 
access from either end to the other without the necessity 
of passing through the auditorium or going out of doors. 

The executive offices will be on the second mezzanine, 
at the front of the theater, excepting the office of the man- 
ager, which will be just off the orchestra floor. Mr. Roth- 
apfel's executive staff will' consist of the following: Hugo 
Riesenfeld, musical director; C. C. Stewart, manager; Ham- 
ish McLaurin; director of publicity; Edwin Mocsary, treas- 
urer; Joseph La Rose, master of effects; Charles C. Reis, 
superintendent; Lester Bowen, chief operator; George Lar- 
big, chief electrician, and Edward M. Berry, in command of 
ushers. 

For those whose inclination runs toward figures it may 
be stated that the theater is 100 feet wide by an average 
depth of 138, and is 70 feet from the sidewalk to the peak 
of the pediment. It cost in the neighborhood of half a 
million dollars to construct and the job was completed in 
six months almost to the day. This is close to a record on 
this sort of construction. 

In booking pictures for both the theaters Mr. Rothapfel 
will adhere to the open market system. His feature pictures 
will be the products of no one concern and his sole aim 
will be to get the best photodramatic production available 
for each house each week. The entertainment he will pro- 
vide will be entirely institutional in any event, and it will 
be a case of going to the Rivoli to see the show — not going 
to see a certain picture at the Rivoli. 

With reference to giving the patron his money's worth, 
an idea of the sort of show Rothapfel has in mind for the 
Rivoli may be gleaned from the fact that the regular price 
of loge seats there will be $1. Prices for the other parts 
of the house will range from 30 to 60 cents, as at the Rialto, 
but for the first time in the history of motion picture pres- 
entation, an effort will be made to provide an entertain- 
ment of such superior quality that a dollar will be con- 
sidered a reasonable price for the choice seats. 



56 



THE MOVING PICTURE WORLD 



January 5, 1918 



N.A.M. P. I. Board Meeting 

Quarterly Session Well Attended — Educational Campaign 
Approved. 

THE quarterly meeting of the Board of Directors of 
the National Association of the Motion Picture In- 
dustry was held at the headquarters, Times Building, 
New York, on December 14th, and presided over by Presi- 
dent William A. Brady. The following were present: Arthur 
S. Friend, Paramount Pictures Corporation; William L. 
Sherrill, Frohman Amusement Corporation; Louis F. Blu- 
menthal, Lee A. Ochs, Ernest Horstmann, Alfred S. Black, 
Louis L. Levine, F. S. Eager, Joseph Hopp, exhibitor 
directors; P. A. Powers, Universal Film Manufacturing 
Company; Walter W. Irwin, Greater Vitagraph Company; 
Paul Gulick, Universal Film Manufacturing Company; 
Thomas Wiley, General Division; Gabriel L. Hess, Goldwyn 
Pictures Corporation; Joseph F. Coufal, Novelty Slide Com- 
pany, and C. C. Burr, Famous Players-Lasky Corporation. 
The exhibitor directors from out of the city came to New 
York to attend the meeting at the close of the convention 
of exhibitors held in Washington on the preceding day. 
Various reports of committees were presented and acted 
upon and many routine matters were considered, several 
of which were referred to special committees for attention. 

The following companies and individuals were elected 
to membership: Biograph Company, Craftsmen Film Labor- 
atories, Eclipse Film Laboratories, A. H. Jacobs Photoplays, 
Inc., Paragon Films, Inc., Greater New York Slide Company. 
Carl Anderson, Paralta; H. C. Segal, state rights buyer, 
and Albert H. Cormier. 

Ricord Gradwell, vice-president and general manager. 
World Film Corporation, and Winfield R. Sheehan, general 
manager, Fox Film Corporation, were elected members of 
the board, representing the Distributors' Divisions, which 
had presented their nominations to fill vacancies. C. C. 
Burr, Jr., was elected as a director from the General 
Division, upon nomination of that branch to fill a vacancy. 

A new branch of the Producers' division, comprising Class 
C. Producers as reported as recently organized, with Joseph 
A. Golden of the Crystal Film Company, chairman, and 
L. Abrams of Craftsmen Film Laboratories as secretary. 
The following companies are represented in this division: 
Biograph Company, Craftsmen Film Laboratories, Crystal 
Film Laboratories, Erbograph Company, Kalem Company, 
Evans' Film Manufacturing Company, Eclipse Film Labora- 
tories and Paragon Films, Inc. 

There was a general discussion regarding the cooperation 
which the industry is rendering to the various departments 
of the Government and reports were received indicating 
that the film and screen had been the means of rendering 
very material aid to the Federal officials in the dissemination 
of information in regard to the Second Liberty Loan, the 
Fuel Administration, War Savings certificates, Department 
of Agriculture, Aircraft Board. War and Navy Departments 
and the Red Cross War Council. 

The plan for an educational campaign, presented by 
Executive Secretary Frederick H. Elliott, which is to be 
nation wide in scope, urging the public to go to the motion 
picture theaters and in this way do their bit towards paying 
war taxes, was enthusiastically approved and the directors, 
by resolution, extended their thanks to William R. Hearst 
and his syndicate of papers for the offer to furnish and 
assist in the distribution of a million copies of a herald 
entitled "Who Pays the War Tax? You Do!" 

Reports were presented reviewing the work of the Service 
Bureau, showing upwards of 5,000 artists and photoplayers 
had been registered during a period of six weeks. This 
new department of the National Association was established 
through the efforts of the producers and has offices in Suite 
320 and 321 Longacre Building, 14,76 Broadway, un\1er the 
direction of Wales Winter as general manager and Clifford 
Robertson as assistant manager. Many companies have 
taken advantage of the facilities offered by the Service 
Bureau and the producers were informed that an "extra" 
department had been opened, which was ready to meet the 
requirements of the producing companies with studios 
located in the Metropolitan District. 

The report on the Motion Picture Exposition, which is to 
be held under the joint auspices of the Motion Picture 
Exhibitors' League of America and the National Associa- 
tion, showed that splendid progress has been made in 
securing contracts, although solicitations had only been 
under way for a few weeks. Two floors of the Grand 
Central Palace have been leased and practically two-thirds 
of the main floor has been disposed of. President Brady 



urged upon the officials of evepy company the importance 
of supporting this exposition, which was the first to be 
conducted with a united industry behind it, and set forth 
many advantages to be derived by making the event a 
great success. 



Helen Gardner to Have Own Company 

Former Vitagraph Favorite Announces Intentions of 

Returning to the Studio at the Head of Her 

Own Organization. 

PLANS are now under way to the end that Helen Gardner 
will star at the head of her own producing organiza- 
tion. This, strange to say, is not a strictly new experi- 
ence for this recognized screen actress, who made the 
acquaintance of the moving picture public six years ago 
with the Vitagraph Company. It will be recalled that when 
she left the Brooklyn manufacturer's professional roster, 
she engaged Charles L. Gaskill as director and proceeded 

to make her own pro- 
ductions, releasing 
them independently. 
The artistic qualities of 
her acting and the 
elaborateness of her 
themes and settings 
created a very favor- 
able impression at the 
time and called forth 
generous praise from 
all quarters. 

It is, therefore, no 
surprise that Miss 
Gardner should select 
as her medium of re- 
turn before the theater- 
going public her former 
triumph, "Cleopatra," 
which she has em- 
bellished and done over 
in part so as to thor- 
oughly modernize the 
reissue. It is now being 
offered the state right 
market by the Cleo- 
patra Film Company, 
who promise a trade 
showing of the enter- 
prise shortly after the 
holidays. 

After "Cleopatra" has 
been given this show- 
ing, Miss Gardner is prepared to appear in person, to. a 
limited extent, simultaneously with the presentation of the 
feature. This "personal appearance" tour will be terminated, 
however, as soon as the time arrives for her to begin pro- 
duction on her first picture to be made by her own 
organization, which is doubtless to assume the name of 
the Helen Gardner Motion Picture Corporation, with 
offices in the Godfrey building. Though the personnel of 
the company has not yet been revealed, it is expected that 
Charles Gaskill and Pliny P. Craft will be prominently 
identified with the undertaking. 




Helen Gardner. 



WAIVE THEATER TAX ON WAR SONG. 

Following up permission to use his stirring war song, 
"Over There," as the musical theme for the Select Pictures 
Corporation's war drama, "Over There," George M. Cohan 
has further evidenced his generosity by granting the use 
of the music free of tax to any theater presenting the 
picture on its program. This is confirmed in a letter to 
Select Pictures from Mr. Cohr.n's publishers, Leo Feist, Inc. 

"Over There" is a six-reel photodrama produced by the 
Charles Richman Pictures Corporation with Charles Rich- 
man and Anna Q. Nilsson in the stellar roles. It is a story 
of every-day life built about the present war exigencies and 
depicts the mental struggles of a man called to the service 
who believes himself a coward. The picture was directed 
by James Kirkwood, and is being distributed by the Select 
Pictures Corporation. 

PRIZMA TO SHOW "OUR NAVY" AT 44TH STREET 
THEATER. 

Prizma, Inc., which makes pictures in natural colors 
opened at the 44th Street Theater, New York City, on Sun- 
day evening, December 23, with "Our Navy" done in colors. 
The engagement is for eight weeks. 



January 5, 1918 



THE MOVING PICTURE WORLD 



5/ 



New Tax Regulations What Walsh Found in Goldwyn Studio 



Bureau of Internal Revenue Explains How Theater Managers 

Must Make Returns — Shall Keep Daily Record of 

Number and Kind of Tickets Sold. 

NEW regulations have just been -announced by the 
Bureau of Internal Revenue of the Treasury Depart- 
ment covering the manner in which owners and 
managers of motion picture theaters shall account for their 
receipts in order to be in position to make accurate returns 
of the taxes collected on admissions to- their respective 
theaters. The regulations now provide that no person shall 
be admitted to any place to which admission is charged 
unless the ticket, card or pass by which he is admitted 
bears evidence that the tax due has been paid. This 
evidence shall consist of the printing or stamping upon the 
ticket, card, pass or other papers evidencing the right to 
admission the words "tax paid." Each proprietor of any 
place to which admission is charged not specifically 
exempted from taxation by the law must provide himself 
with such a stamp as may be necessary for this purpose. 
Such stamp is to be applied to the ticket, card, pass or other 
evidence of the right to admission at the place where it is 
issued, the order provides, and any or each of these issued 
before but used after November 1 must, before it is used, 
be "validated" in respect to the tax by collecting the proper 
tax in respect thereof and stamping the same in accordance 
with the above requirement. 

It is also rrovided that "There shall be kept in each box 
or ticket office of every theater, place of amusement, or 
other place to which admissions subject to the tax are 
charged a daily record of the number and kind of tickets 
sold and the tax collected thereon. Such record shall also 
show the number of passes used for admission each day 
and the tax collected thereon and the number of admissions 
of children under twelve years of age and the tax collected 
thereon. Each separate class of tickets sold must be 
so distinctly indicated as to be capable of ready verifica- 
tion by the Internal Revenue Department. A separate 
record shall be kept of the number and kind of tickets, 
cards, passes or other evidence of right to admission on or 
after November 1, 1917, paid for or issued prior to November 
1, and of the tax collected in respect thereof. The monthly 
return, required to be filed by proprietors of all places to 
which admission is charged, not expressly exempted from 
taxation, shall include and cover amounts collected on 
validation of tickets, passes, cards or other evidence of the 
right to admission. 

"The foregoing regulations as to admissions take effect 
on December 15, 1917, and all rulings contrary to the above 
are hereby revoked as to that date." C. L. LINZ. 



Enumeration of Some of the Accessories of the Big Estab- 
lishment at Fort Lee. 

RAOUL A. WALSH, whp is to become a member of the 
directorial staff of Goldwyn Pictures when his con- 
tract with another firm is fulfilled, has made an 
exploratory tour of the Goldwyn studio at Fort Lee, N. J., 
for the purpose of familiarizing himself with the equip- 
ment. Unhesitatingly he pronounces the Goldwyn plant 
one of the world's finest. 

Mr. Walsh was particularly interested in the method of 
illuminating what is said to be the largest electric lighted 
motion picture stage in the world. He smiled his approval 
when he was told that the lighting equipment consists of 
fifteen wall broadsides, seven Kliegl broadsides, thirty-three 
overhead Duplex lights, thirty-five floor banks of Cooper- 
Hewitt mercury lights, six "gooseneck" Cooper-Hewitts, 
fifty overhead banks of "coops" and three six-inch and four 
eight-inch spotlights. 

The property room came in for a share of the director's 
attention. Its unusually complete equipment represents an 
investment of approximately $150,000 in furniture, rugs, oil 
paintings and other accessories of house furnishing. He 
was told that there were few things he could ask for that 
could not at once be produced from property stock. Of 
particular interest was the wardrobe room, where are hung 
costumes worth close to $50,000. 



FILM ACTOR MURDERED. 

George D. Gee, the mysterious Chinaman, who was fea- 
tured in the photoplay entitled "Queen X," starring Edna 
Goodrich in a sensational but realistic expose of the opium 
traffic, was murdered recently in his home at 511 Rogers ave- 
nue, Brooklyn. 

For many years Gee has been an informant of the Gov- 
ernment and aided the revenue agents in trailing scores of 
traffickers in drugs, with the result that a price of $500 is 
said to have been placed on his head by tongs interested in 
the opium traffic. 

In the film Gee was portrayed as the managing director 
of the Government campaign against illicit dealers in drugs 
and the Government officials believe that agents of the 
tongs recognized him in the film and spotted him as the in- 
formant who was responsible for the numerous raids which 
resulted in the arrest and conviction of illicit drug dealers. 

Assistant United States District Attorney Edwin A. Stan- 
ton, who has successfully prosecuted many offenders during 
the past few years, attributes the success of the Governmen* 
to the information supplied by Gee. 



NEW PATHE BRANCH MANAGER AT CHICAGO. 

• Ralph O. Proctor has been appointed and has taken over 
his duties as Chicago branch manager for Pathe, succeeding 
C. W. Bunn, now special representative. Mr. Proctor is 
one of the most competent and best known film men in the 
Central West. He made his entry into the film business 
with the old Burton & Webster theaters in Chicago. For 
two years he remained with them. This initiatory process 
proved so interesting that he decided to learn the exhibiting 
game from the bottom up. In consequence, after leaving 
the Burton & Webster Company, he spent some time as a 
motion picture operator. 

After his term of service and acquiring the rudiments in 
full he went with the General Film Company, and served 
in all capacities, ranging from inspector to branch manager 
in Chicago for two years. He was manager of the office 
until December, 1915. He then went to Des Moinos, as 
special representative there and in Omaha and Kansas City. 
He later took charge of the Kansas City exchange until 
May, 1916. 

He received an offer following that to go with Metro, 
and he was given the managership of the Chicago office. 
Leaving Metro, he went in as the head uf the Standard Film 
Company in Chicago, which he leaves to come to the Pathe. 



WILLIAM FOX TAKES OVER VICTOR STUDIO. 

William Fox has taken over the former Victor studio at 
638 West Forty-third street, New York City, and already 
has a company working there. The acquisition was necessi- 
tated, according to the Fox management, by crowded condi- 
tions existing at the five studios in New Jersey which have 
been operated during the past year. 

The matter of studio expansion has been under considera- 
tion for some time, it is announced, but decision has been 
put off from time to time because, by changing companies 
from studio work to work on locations, it has been possible 
temporarily to overcome congestion. 

It is understood that even this arrangement affords only 
temporary relief, the Fox interests having plans under way 
for further expansion during the coming year which prob- 
ably will necessitate even larger studio facilities being pro- 
vided. 



MOTION PICTURE MADE IN VERA CRUZ. 

The first motion picture to be taken in the State of Vera 
Cruz, with the exception of those relating to current events, 
was made recently by the Mexican Film Company, of 
Mexico City, according to United States Consul William 
W. Canada, Vera Cruz, Mexico. The subjects chosen were 
scenes between Spaniards and Indians from "Tabare," a 
work by the Uruguayan poet, Juan Zorrilla de Sammartin, 
and the place selected was a picturesque tropical ranch at 
Boca del Rio, a short distance south of Vera Cruz. The 
apparatus and supplies were purchased in New York. 



Wallace Mcdonald signs contract with 
triangle. 

Wallace McDonald, well-known leading man, who until 
recently played important parts with a moving picture con- 
cern in the East, has just arrived in Los Angeles from New 
York and has been added to the large playing forces at 
the Triangle Culver City studios. Two other players of 
exceptional ability have also signed Triangle contracts and 
will be seen in productions just started. Jean Hersholt, a 
character artist of unusual experience, will be seen in 
"Little Red Decides," which is now being made under the 
direction of Jack Conway. Marion Skinner, the other player 
engaged, is one of the best known character women and 
grand dames of the screen. 



58 



THE MOVING PICTURE WORLD 



January 5, 191S 



Harlem Strand is Temporarily Enjoined 

Appellate Division Decrees That Uptown Theater May Not 
Use Same Name as Big Downtown House. 

AN important decision was handed down by the Appellate 
Division of the Supreme Court December 20, granting 
an injunction to Mitchel H. Mark, president of the 
Mitchel H. Mark Realty Corporation, owners of the Strand 
Theater at Broadway and 47th street, restraining the use 
of that name by another theater on 125th street, known as 
the "Harlem Strand." 

The suit was brought some time -ago, and when the 
matter first came before the courts the injunction was 
denied. Thereupon the proprietors of the Strand Theater, 
through their attorney, Mortimer Fishel, filed an appeal 
with the Appellate Division. The latter court, in reversing 
the opinion of the lower court, went very deeply into the 
history of the law as regards the protection of trade names 
and the grounds upon which such relief was obtainable. 

The court referred to the fact that Mr. Mark was the 
first person in America to use the name "Strand" as the 
name of a theater and opened the first one in Toronto and 
the second one in Buffalo. The court then refers to the 
opening of a theater in New York and to its enormous 
advertising, among other things saying: 

"It has erected a building devoted exclusively to the 
presentation of motion pictures at an expense of many 
hundreds of thousands of dollars, it being the first theater 
devoted to such use in this country, and built upon an 
elaborate scale. Wide publicity was given to the first 
performance held therein, and peculiar interest attached to. 
it by reason of the fact that it was claimed to be the 
largest moving picture theater in the world. Thereafter the 
name of the theater was continually kept before the 
theater-going public by means of most elaborate advertis- 
ing, more than $50,000 yearly being spent in New York 
City newspapers alone, in addition to advertising through- 
out the country, billboard announcements displayed widely 
in the city, similar announcements along the lines of the 
railroads entering New York, wireless bulletins on steam- 
ships entering this harbor, paid notices in magazines, trade 
papers and weekly newspapers, and a general advertising 
campaign extending as far as Europe, South America and 
Australia." 

The court then took up the fact that as the patronage 
of plaintiffs' theater was obtained from all sections of the 
city the defendants, in selecting their name, were unfairly 
giving the impression that Mr. Mark was connected with 
the defendant's theater in view of the fact that it called its 
theater the "Harlem Strand," and it granted an injunction, 
concluding with these words : 

"As the defendants have absolutely failed to justify or 
explain their adoption of a name so closely resembling that 
of the plaintiff, a/id as the obvious effect of their use of such 
name is to create the impression that it is conducting a 
branch of the plaintiff's theater or is in some way con- 
nected therewith, and as their unlawful assumption of the 
name in question was had with full knowledge of plain- 
tiffs' claims and rights, we think a case was made out 
for the issuance of an injunction during the pendency of 
the action." 

This is the first case to come before the courts in which 
it has been sought to protect the name of a theater. A few 
years ago Mr. Fishel instituted the first important suit 
concerning the protection of the titles of plays, being a 
suit on behalf of Robert Hilliard and Klaw & Erlanger 
against the General Film Company. He secured an injunc- 
tion restraining the picture men from using the play 
entitled "A Fool There Was"- as the title of a photoplay on 
the ground that Mr. Hilliard's play was entitled to the sole 
use of that title. Since then hundreds of actions have been 
instituted under the law established in that case concern- 
ing title of plays. The Strand case is the first in which 
the law has been extended to cover the names of theaters. 
Mr. Mark stated that he intended to prosecute every in- 
fringer of this trade name, as he had spent many hundreds 
of thousands of dollars in advertising, which fact was 
commented upon by the court in its opinion. 



At Leading Picture Theaters 

Programs for the Week of December 23 at New York's 

Best Motion Picture Houses. 

"Daughter of Destiny" at the Rialto. 

MADAME PETROVA was the principal attraction on 
the Rialto's Christmas week bill, appearing in 
"Daughter of Destiny," the first of the "Petrova Pic- 
tures," in which the Polish actress made her bow as head 
of her own producing company. The story is a dramatic 
vision of world events, which parallels almost exactly the 
recent crises which threatened to draw Denmark into the 
present world conflict. Mme. Petrova appears as the 
daughter of the American ambassador to "Belmark," where 
she becomes entangled in a web of diplomatic intrigue. 
Thomas Harding and Anders Randolf are prominent in her 
support. The picture was directed by George Irving and 
is released by the First National Exhibitors' Circuit. 

Mr. and Mrs. Sidney Drew, in "The Spirit of Merry 

Christmas," a scenic showing the sources of water power in 

Western Canada, and the Rialto Animated Magazine were 

also on the program. 

Mary Ball and the Rialto Male Quartette were the singers. 

"The Seven Swans" at the Strand. 

The Strand Theater has Marguerite Clark in a photo 
adaptation of Hans Christian Andersen's well-known fairy 
tale, "The Seven Swans," for Christmas week. The story 
is for children of all ages, and deals with the adventures 
of a certain Princess Tweedledee and her seven brothers. 
A wicked queen, desiring to gain control of the rich king- 
dom over which they rule, transforms the brothers into 
seven white swans, and orders Princess Tweedledee thrown 
into a dark and gloomy dungeon filled with rats. How she 
escapes and after three years and a day succeeds in saving 
her brothers and returning them to their human forms 
makes a fascinating photoplay. The cast supporting Miss 
Clarke in this Paramount picture includes Richard Barthle- 
mess, as Prince Charming, and Daisy Belmore, as the 
witch. A Bray Christmas cartoon, entitled "Santa Claus' 
Christmas Gift to Democracy," a comedy, a zoological fea- 
ture and the Strand Topical Review were also shown. 

Rosa Lind and Herbert Waterous were the soloists. 

Eighty-First Street Theater Bill. 

At the Eighty-first Street Theater the pictures were: 
Monday, Tuesday, Wednesday, Ella Hall and Little Zoe 
Ray in "My Little Boy." Thursday, Friday, Saturday, Sun- 
day, Madge Kennedy in "Nearly Married." 



"SHIRLEY KAYE" LOVERS ARE MARRIED. 

An interesting romance came "to light a couple of days 
ago in the Clara Kimball Young studio in New Rochelle, 
when Miss Claire Whitney and John Sunderland, bpth 
members of Miss Young's staff of players, slipped quietly 
away and were married. 

Mr. Sunderland is a flight officer in the English aviation 
corps and came to this country a couple of months ago on 
leave. He joined Miss Young's company for the production 
of "Shirley Kaye," playing the part of the young English 
Earl who falls in love with the Western financier's daugh- 
ter. The latter role was Miss Whitney's and it needed only 
a few rehearsals to convince the two that their make- 
believe love was destined to live beyond the influence of 
"Shirley Kaye." As Mr. Sunderland's leave of absence had 
very nearly expired, the wedding was planned hurriedly and 
the young counle left for a brief honeymoon before the 
date of his sailing. 



EXCHANGE MAN JOINS COLORS. 

Branch Manager R. S. Nelson of General Film Company's 
Denver office will give up his position on January 1 to enter 
the new National Army. He expects to be assigned to one 
of the Western camps and will leave immediately to join 
the colors. In his absence Eugene Gerbase will serve as 
acting manager. The Denver office will move to its new 
quarters at 1539 Weltson street the first of the year. 



GOLDWYN CASTING DEPARTMENT MOVES. 

Following the resignation of Adolph Klauber as casting 
director, Goldwyn's casting department has been moved 
from the New York offices at 16 East Forty-second street 
to the studio at Fort Lee, where all applicants will be 
received in future. Mr. Klauber severed his connection 
with Goldwyn to devote his time to personal interests. 



BIGELOW COOPER IN METRO PICTURE. 

Bigelow Cooper, who appears as Count Adrian de Roche 
in the great Nazimova's initial Metro picture, "Revelation," 
is well remembered by picture enthusiasts as a leading 
player in Ec ; son photoplays from the one-reel plays to the 
present-day features. 



January 5, 1918 



THE MOVING PICTURE WORLD 



5> 



Brady Speaks for the Exposition 

Say. Those Who Make Exhibit Will Reach the Public and 
Increase Business. 

By William A. Brady. 

THERE are so many good reasons why the progressive 
producers of film and motion picture equipment will 
find it advantageous to exhibit at the Motion Picture 
Exposition in Grand Central Palace next February that it 
seems to be a point scarcely worth while arguing. Primarily 
those who exhibit will do so to increase their business, and 
every concern at the exposition can increase its business if 
that concern will make the right sort of attack. Let it be 
aggressive — convey the idea that it is alive and able to 
deliver the goods and bigger business will result. 

Of course, there are those who will attempt to tell you 
that exhibiting is not worth the effort— not worth the cost 
of floor space. They are the same ones who seem to think 
that cheap actors are as good as real artists — the same ones 
who will not engage a high-priced star for fear it will not 
pay. They seem to lose sight of the fact that the big star 
has a following that is worth big money, and likewise as 
regards the Exposition they seem to forget that it will 
have its following of the biggest exhibitors and distributors 
in the industry, hundreds of whom will travel across the 
country to attend the Exposition. Let the skeptical ones 
get it into their heads that in taking space they are not 
merely renting so much space as they might in a storage 
warehouse — no — they are securing space and also the privi- 
lege to display their goods to thousands of interested motion 
picture exhibitors who are in New York for a few days to 
look into what is now in profit-producing. It is a case of 
"catch 'em while they're hot." 

Now if this Exposition were merely some private pro- 
moter's scheme to make a "clean-up" for himself, as has 
been the case of some expositions in the past, I should not 
be as emphatically in favor of it. I should turn around 
and say, "Let the National Association run a show of its 
own," which is precisely what is being done in the case of 
the coming exposition. It is under the joint auspices of 
the National Association of the Motion Picture Industry 
and the Motion Picture Exhibitors' League of America. 
That ought to be sufficient guarantee for anyone that the 
exposition will be thoroughly representative of what is 
best for the industry. The bigger and better it can be 
made the more business exhibitors will do. Once again the 
watchword "cooperation" becomes the keynote. By helping 
the industry as a whole we help ourselves. "Unity of action 
spells success." 

Motion picture distributors and exhibitors can learn some- 
thing new every day of their lives if they keep their eyes 
and ears open. There are none of us so familiar with every- 
thing used in connection with motion pictures that we can 
walk through Grand Central Palace when the exposition 
opens and fails to find something new and advantageous 
to our business. The automobile and motorboat industries 
were built up principally through the exchanges of ideas 
and signing of contracts for distribution at their annual 
expositions. Hundreds of thousands of the general public 
visited these expositions and became enthused over cars 
and boats. Last February the aeroplane manufacturers held 
an exposition in Grand Central Palace, and it was a very 
fortunate thing they did, too, for it resulted in many de- 
cided advances in the industry upon which we depend 
largely to win the war. The florists and horticulturists, the 
chemical industries, the electrical goods makers, the hotel 
men, all have their expositions and pay the concerns who 
exhibit, as is evidenced by the fact that they exhibit year 
after year and that the expositions grow bigger each season. 

Now' the motion picture industry is wholly dependent 
upon the general public. The more movie "fans" we can 
create, the more business we do. All the more reason why 
we should cooperate in every way to get more of the public 
interested in motion pictures. Thousands of visitors at the 
forthcoming exposition will go home and talk to their 
families and friends about what they saw of exceptional 
interest. The greatest advertising in the world is word- 
of-mouth recommendation and praise. That is what all 
printed advertising aims to inspire. It must be borne in 
mind that any big metropolitan exposition numbers visitors 
from many parts of the country, for a large percentage of 
New York's pouplation is made up of visitors from other 
cities and they go back home and talk of what they saw in 
Gotham. 

In short, news of an exposition like the forthcoming one 
goes all over the country and increases the prestige of the 
motion picture industry and makes more movie fans, in 
addition to making increased business for film people. 



HOW FOX HAS EXPANDED IN THE WEST. 

Just two years ago, in December, 1915, William Fox sent 
his first company of motion picture players to Los Angeles. 
William Farnum headed this pioneer organization of about 
thirty persons. The Fox forces now have working regularly 
on the Coast four dramatic companies and five comedy com- 
panies, in addition to the periodic production of spectacular 
photoplays. 

The corporation has expanded in California from a con- 
cern originally covering less than an acre of ground there to 
one now owning five acres in Hollywood, fifteen on Western 
avenue, and ten acres in locations at Silver Lake, Fernando- 
Valley and Chatsworth. Where there were at first only two- 
stages, Mr. Fox now has eight in constant use, and will 
undoubtedly have to build more within the near future if 
the present rapid expansion continues. To reach this high 
state of development, the corporation spent more than $1,- 
000,000 during the first year following its invasion of the 
Coast. 



TWO MORE STARS ON TRIANGLE SERVICE FLAG. 

Two more stars will be added to the service flag at the 
Triangle Culver City studios this week. J. R. McGlone, who- 
worked in the Employment Bureau, has enlisted in the 
United States cavalry. Although under twenty-one when 
the draft law went into effect, McGlone could no longer 
withstand the lure of the olive drab. Perry Evenvold, who 
has been Triangle-Keystone director, and Reggie Morris'' 
cinematographer for more than a year, has joined the 
marines. 



WILFRED LUCAS WILL STAGE BLUEBIRD PLAYS. 

Wilfred Lucas, one of the most skillful directors in the 
photoplay industry, has joined the directing staff of the 
Bluebird studios at Universal City, Cal., and will start 
shortly upon his first Bluebird photoplay, which will feature 
Ruth Clifford and Monroe Salisbury. Mr. Lucas, as is well 
known, is something of a pioneer in the cinema world, 
having the distinction of being the first dramatic leading 
man to desert the stage for the motion picture screen. 



"THE SEVEN PEARLS" GOOD, SAYS MOSS. 

"The Seven Pearls," the Pathe serial featuring Mollie 
King, Creighton Hale and Leon Barry, released in Septem- 
ber, has been a success through every one of its fifteen 
episodes, according to B. F. Moss, the owner of a circuit 
of theaters in New York City catering to the best people. 

"'The Seven Pearls' had a good story and was well put 
on," said Mr. Moss when asked to what he attributed the 
hold this serial had obtained upon his audiences. 



HARRIS IN MARINES; SENDS GREETINGS. 

To the exhibitors and friends of Sidney Harris, late of 
Goldwyn, he wishes to etxtend Christmas and New Year'* 
greetings, and regrets his inability to be with them this- 
year owing to the fact that he has joined the marines. 



STRAND SERVICE FLAG HAS 21 STARS. 

The Strand Theater service flag has twenty-one stars rep- 
resenting the following employees now serving under the 
colors: Bruce Weyman, 1st American Aero Corps, stationed 
in France; James McManus, Fordham Ambulance Corps, 
France; Harry Johnson, 7th New York, Fort Wadsworth; 
William McFetridge, U. S. Heavy Artillery, France; Vincent 
Cruise, 2nd Field Artillery, Camp Wadsworth; Arthur Bur- 
nett, 7th New York Medical Corps, Camp Wadsworth; 
Francis Sutherland, Bandmaster 1st N. Y. Field Artillery, 
Camp Wadsworth ; Jack Fosket, 302nd Engineer Corps, 
Camp Gordon; Bernard Skahill, Naval Academy, Bancroft 
Hall, Annapolis, Md. ; William Lebish, U. S. Regulars, Per- 
shings, France; James Murray, 69th Regiment, France; Rob- 
ert Foskert, Harvard College, attached for wireless instruc- 
tion by U. S. A.; Arthur Depew, Jr., U. S. Regulars, France; 
Percy Eleman, Signal Corps, British Army, France; William 
Dobbs, 302nd Engineers, Camp Gordon, Ga. ; James Clark, 
306th Supply Co., Camp Gordon, Ga. ; Jack Faeder, 307th 
Field Artillery, Camp Upton; R. Bustanoby, Military Acad- 
emy, West Point; Roy Whitelaw, U. S. S. Indiana; William 
Broderick, U. S. S. McDonough, U. S. Torpedo Fleet British 
Waters; Charles Blumenthal, Battery E, 2nd N. Y. Field 
Artillery, Camp Wadsworth. 



60 



THE MOVING PICTURE WORLD 



January 5, 1918 



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THE MOVING PICTURE WORLD carries the 
most complete record of Exhibitors' News. This 
department aims at being the fullest and fairest 
chronicle of all the important doings in the ranks of 
organized exhibitors. To keep the department as com- 
plete and as useful as it is now we request the secre- 
taries of all organizations to favor us with reports of 
all the news. Coming events in the ranks of the or- 
ganized exhibitors are best advertised in this depart- 
ment of the Moving Picture World. 



Organizer Rogers in Portland 

Holds Enthusiastic Meeting of Oregon Motion Picture 
Exhibitors' League. 

DG. ROGERS, national organizer of the Motion Picture 
Exhibitors' League of America, called the Portland, 
Ore., exhibitors together at the league rooms in the 
Majestic Theater Building, Saturday, December 15, and 
enthused them more than they have been for some time. 

Mr. Rogers struck a popular chord when he began by 
saying that the first thing that attracted his attention when 
he came to Portland was the statement by a man there 
that the moving picture was worse than the saloon. 

"I say that the motion picture industry is as good as the 
churches," said Mr. Rogers, commenting on the statement. 
"I say there isn't an institution in the world that gives 
more good for fifteen cents than the motion picture." 

Mr. Rogers spoke of the strong support the motion picture 
industry was giving the Government in the war, told of the 
conditions in other parts of the country and showed the 
Portland men they were not alone making sacrifices for 
the benefit of our country. 

Speaking of the advance deposits, Mr. Rogers stated that 
the abolition of that unfair institution rested entirely with 
the motion picture men. 

He made many suggestions for the betterment of the 
league, which the local men will act on. There will be an 
election of officers about the first of the year, at which time 
the new plans will be acted upon. 



Mr. Ochs Makes a Statement. 

The resolution adopted at the Convention of Exhibitors, 
held in Washington, December 11-12, in which reference is 
made to the "action of the National Association of the 
Motion Picture Industry in filing criminal charges against 
the Motion Picture Exhibitors in Brooklyn," etc., is in 
error, as the National Association has taken no such action 
whatsoever. What the introducer evidently intended to 
infer was the action which was taken by the Distributors' 
Branch and which was not a concerted action taken by the 
National Association of the Motion Picture Industry, repre- 
senting four other branches of the trade. 

[The foregoing statement has been issued by Lee A. Ochs, 
chairman of the convention that adopted the resolution 
here referred to. His failure to call attention to the error 
at the time the resolution was introduced probably was 
due to an oversight. — Ed.] 



New England Exhibitors Meet 

At Annual Gathering of Massachusetts and Rhode Island 

Leagues It Is Decided to Send Large Delegation 

to Exposition. 

THE annual meeting of the Massachusetts and Rhode 
Island branches of the Motion Picture Exhibitors' 
League of America was held at the Quincy House, 
Boston, on the afternoon of Tuesday, December 8. About 
fifty members were in attendance. Ernest H. Horstmann, 
acting president, was in the chair. 

The reports of the various officers for the past year were 
read and accepted. The four delegates to the recent con- 
vention in Washington — Messrs. Horstmann, Black, Lydon 
and Conn — made detailed and comprehensive reports of the 
happenings and of the work accomplished in Washington 
and New York along get-together lines. The reports were 
enthusiastically received, and a vote of thanks was tendered 
to* the committee. 

Sam Grant, assistant manager of the National Motion 
Picture Exposition, which is to be held at the Grand Central 
Palace, New York City, February 2 to 10, made a report of 
the successful outlook, and it was voted to endorse and 
support the exposition in every way and to send a delega- 
tion of at least 100 Boston Boosters to the New York 
exposition. The following committee was appointed to 
arrange the details, including special cars, hotel arrange- 
ments and special features: Messrs. Gregory, Jake Laurie, 
Kincaide, Wasserman and Howard. 

It is planned now to have the party leave Boston on the 
Knickerbocker Limited at 1 p. m. of Tuesday, February 5, 
and spend Tuesday night, Wednesday and Thursday at the 
exposition. Judging by the enthusiasm and interest dis- 
played by those present the party of New England invaders 
will number at least 200, including the Boosters, their wives 
and friends. 

It was also voted to appeal to the film manufacturers, 
distributors and the supply and accessory men to give this, 
the first joint National Exposition, their fullest support 
and co-operation. 

Owing to the fact that it was reported a number of the 
members had failed to secure their notices of the meeting 
in time to attend it was decided to postpone the election of 
officers until Tuesday afternoon, January 22, at 2 p. m., at 
the Quincy House. Following the election a banquet will be 
held in the parlor of the hotel at 6:15 p. m. 

Among those present were : Messrs. Lord, Somerville, 
Montague, East Boston; Eyester, Boston; Moscow, Cam- 
bridge; Mailey, Brighton; Black, Lowell; Nelson, Lowell; 
Conn, Providence; Hodgdon, Wakefield; Daniels, Lynn; 
Ramsdell, Maiden; Benelov, Waltham; Gregory, Dor- 
chester; M. J. Lydon, Dorchester; P. E. Lydon, South 
Boston; D. Laurie, Boston; J. Laurie, Boston; Howard, 
Boston; Hartford, Providence; Grant, Boston; Hamilton, 
Dorchester; Dadmun, Boston; Wasserman, Roxbury; Kin- 
caide, Quincy; Gilman, Dorchester; Drown, Swampscott; 
Horstmann, Lynn; Giles, Framingham; Somerby, Boston; 
Brown, Allston ; Sumner, Boston; Ryan. Attleboro ; Bolen, 
Providence, R. I.; Walsh, Roxbury; Rollins, Boston; Tra- 
ham, Centerville, R. I.; Mrs. Ayers, Boston, and Mildred 
Champagne, Boston. 



Coming League and Other Exhibitors' Conventions 

(Secretaries Are Requested to Send Dates and Particulars Promptly) 
Michigan State Association of Exhibitors at Majestic Theatre, Jackson, Mich.. . .January 7 and 8 



January 5, 1918 



THE MOVING PICTURE WORLD 



United Exhibitors Open Quarters 

Showmen of Philadelphia and Its Vicinity Hold Meeting 
in New York — William Alexander, Representative. 

THE United Exhibitors' Association, Inc., which includes 
in its membership motion picture showmen in Phila- 
delphia and its vicinity, held a meeting at the Hotel 
Astor on Friday, December 21. There were thirty-six mem- 
bers present, representing 109 houses with a total of 156 
days' bookings. In attendance were the officers elected at 
a previous meeting. These were: President, Robert W. 
Kincade, Philadelphia, owner of a chain of theaters ; vice- 
president, Edward J. O'Keefe, Atlantic City, N. J., three 
houses; secretary, Joseph McCready, Philadelphia; record- 
ing secretary, Jay Emanuel, Philadelphia; treasurer, Will- 
iam J. Freihafer, Philadelphia, chain of theaters; also a 
board of directors of fifteen members. 

A committee of five was appointed to negotiate an amal- 
gamation with the Motion Picture Exhibitors' League of 
America. 

The meeting was addressed by representatives of the 
home offices of the various distributing companies. 

It is said 80 per cent, of the houses in the organization 
formerly booked through the Stanley Booking Company, of 
Philadelphia. In the 109 theaters represented are the J. 
Fred Nixon-Nirdlinger and the Freihafer chains of houses. 

The organization will establish headquarters in New York, 
which will be in charge of William Alexander. 



REEL TAX FIGHT KEEN IN ST. LOUIS. 

The Exhibitors' League of St. Louis, through its president, 
Joseph Mogler, has issued strict orders to its members to 
"stick to the last" against paying the IS cents per film 
assessed against exhibitors by the film companies. 

The "war" between the film men and exhibitors over this 
charge is growing keen there; many of the houses have 
canceled all contracts for films on which the assessments 
have been proposed, while some of the film managers have 
received orders from New York to refuse release of any 
film to exhibitors who do not pay the assessment in cash 
in advance or at the time of the release. 

Many of the exhibitors have large sums now held against 
them on the books of the film offices. Collection of the 
assessments for back films will, in all probability, reach the 
courts, as the only possible solution of the difficulty. This 
action is already being discussed among the exhibitors. 



NEW YORK LOCAL TO MEET DECEMBER 27. 

Manhattan Local No. 1 met at its rooms at West 42nd 
street, on Wednesday, December 19. The meeting was 
called to hear the reports of the delegates who attended the 
joint convention of exhibitors at Washington, December 12. . 
After the hearing of the reports the meeting entered into 
a discussion of election of officers for the coming year. It 
was decided on motion that a special meeting be called for 
Thursday, December 27, at 11 A. M. at the headquarters, 
218 West 42nd street. It was decided that at this meeting 
the advisability of requesting an amalgamation of the three 
local exhibitors' organizations be taken into consideration, 
also the selection of new league rooms be acted upon. This 
meeting will undoubtedly be the most important of the 
year and all the members are earnestly requested to attend. 



MICHIGAN EXHIBITORS' CONVENTION. 

The Michigan State Association of Exhibitors, branch of 
the A. E. A., will meet at Jackson, Mich., in the Majestic 
theater, January 7 and 8, for its annual mid-winter conven- 
tion. President S. A. Moran is sending out notices to that 
effect to all exhibitors, requesting that they attend and 
participate in the discussion of the most important problems 
confronting the exhibitors of the State. A large crowd is 

expected. 

EXHIBITORS URGE CHANGE IN TAX LEVY. 

The Motion Picture Exhibitors' Association of the North- 
west, of which James Gilosky is president and Clyde H. 
Hitchcock is secretary, has issued an appeal to Congress 
asking it to change the present war levy on the motion pic- 
ture industry. The association favors paying a tax based 
on gross receipts rather than one cent on ten or fraction. 
It proposes to Congress a fiat 10 per cent, payment on the 
entire business of the theater. The meeting was held in 
Minneapolis, November 30. Present were exhibitors from 
Minnesota, North and South Dakota and Wisconsin. 



Exhibitors' League, which position was made vacant re- 
cently by the death of G. A. Sahner. The election of a 
permanent secretary will probably be deferred until the 
annual meeting in June. Miss Beatrice Dobson is acting 
as assistant secretary, and is in charge of the league head- 
quarters, McCance building. 



FOX PUSHING SOUTH AMERICAN TRADE. 

Photographs which recently have been received here of 
the branch offices of the Fox Film Corporation in Rio de 
Janeiro are labeled by the manager: "Just to remind you 
that this office was the first one established by William Fox 
in South America." 

As a matter of fact, according to the Fox management, 
the Rio de Janeiro office was one of the first the corpora- 
tion established outside of the United States. Fox also 
claims credit for having been the first American producer 




Rio de Janeiro Fox Office. 

to invade the South American field with big five and six-reel 
features. The policy, it is claimed, has justified itself, bring- 
ing success where other shorter, lighter pictures had largely 
failed. 

The propaganda work of the Fox institution in South 
America is done exclusively by persons in the employ of the 
New York office and is directed from this city. It is con- 
tended that the success which attended the branch office 
policy as applied to Rio de Janeiro was largely responsible 
for Fox's extension of this plan to practically all of the 
South American territory. 



FEITLER, TEMPORARY SECRETARY, PITTSBURGH 
LEAGUE. - 

M. Feitler, of the Elmore theater, is serving as temporary 
secretary of the Pittsburgh local of the Motion Picture 



GIEGERICH WITH PATHE. 

Charles Giegerich, who has had long experience in the 
motion picture industry and principally known as a sales 
and publicity promoter, is now connected with Pathe's 
publicity department. 

Mr. Giegerich organized the publicity department and 
designed the trade mark of the Vitagraph — V. S. L. E. — and 
as publicity director of that company originated and edited 
its unique house organ and wrote the initial sales letters 
on the features released by the four contributing producing 
companies. 

For the Pathe Company Mr. Giegerich will devote atten- 
tion to publicizing Big-Star-Big-Story features and several 
of the special de luxe productions that Pathe will present 
during the coming year, beginning with Rudyard Kipling's 
"The Naulahka." The "Pathe Sidelights," a press sheet of 
pertinent notes written in a light vein, will also be a part 
of his weekly contribution to the newspapers. 



62 



THE MOVING PICTURE WORLD 



January 5, 191S 



1 



Chicago News Letter 

By JAS. S. McQUADE 



CTs, 



^^feUi 




The Testing of the Business 

Shall Existing Evil* Be Uprooted or Permitted to Remain 
and Let Things Take Their Uncertain Course? 

THE year 1917 has been a year of testing for the mov- 
ing picture industry, but only of preparatory testing. 
The duration of the war and the uncertainty of its 
tlose promise vital testing for 1918, if not for the years 
immediately following. This, instead of making more fear- 
ful or despondent the men who have in their keeping the 
three great departments of the business, should act as a 
stimulant on every man in it to safeguard the business 
against all odds. 

It is undeniable that the business heretofore has been con- 
ducted extravagantly by the producing and distributing 
departments, while those engaged in the exhibition of 
pictures have been just as extravagant in their way and 
just as selfish in their ends. 

There has been a lack of sympathy and of mutual under- 
standing, and even of the desire to cooperate for the good 
of the business, in all departments of the industry. 

In the producing end it has been a case of every man for 
himself and the devil take the hindmost. And this has led 
to the building up and the support of an expensive dis- 
tributing system by each of the producing companies which, 
in combination, impose on the business a burden that cannot 
be borne much longer. 

And, certainly, it cannot be borne, if the war continues 
two or three years longer. 

In addition, stars have been created by the demands of 
moving picture fans, the annual income of each amounting 
to more than the average wealth of well-to-do people, while 
exhibitors have failed to raise their admission prices cor- 
respondingly to meet the increased cost of their programs. 
And here we have an added burden on the industry. 

This evil also will be tested by a prolonged war, and it 
will be shown that it cannot be borne. 

In their mad competition for business the exhibitors have 
accustomed their patrons to a complete change of programs 
daily, a custom which can be pronounced one of the greatest 
extravagances in the fifth industry in the United States. 
This led to a forcing of the producers to double and treble 
their output, often at the cost of art and finish in their 
productions, never to speak of the great extra capital in- 
volved, or the tendency to make moving picture entertain- 
ment cheap and commonplace. The neighborhood theater 
was the chief cause of this exorbitant demand, and poor 
showmanship on the part of the exhibitor led to its being 
granted. 

A prolonged war will, most likely, lead to the discon- 
tinuance of this evil. 

And this brings us to the question, "Is it necessary to 
await the uprooting of these evils by the enforced rigors 
of war rather than by the workings of cautious foresight 
on the part of the men in all branches of the industry?" 

This is not a time to be blind to our interests when we 
know that harder times are yet to come. Is it not a time 
when there should be a great, combined getting-together of 
producers, distributors and exhibitors? Is it not a time 
when our national conventions should be held for the three 
great departments of the business, and the proceedings 
earnestly participated in by all of them for the general 
safety of the industry and the protection of all? 

It is certainly not a time when the affairs of this great 
industry should be permitted to drift and take their un- 
certain course. 

Chicago Film Brevities. 
Patrons of the Perfection pictures program are awaiting 
with considerable expectancy the first release of the series 
of one-reel comedies written by James Montgomery Flagg, 
the well-known artist who is noted for his beautiful crea- 
tions of varied types of girls in black and white and in 
colors. These pictures, as should be already known, bear 
the Edison brand and will be released every alternate week, 



beginning January 2. There are twelve comedies in the 
series and the George Kleine system expects they will meet 
with great popularity by patrons throughout the country. 

* * * 

The license committee of the Chicago city council met 
i hursday morning, December 20, to determine the question 
of increased licenses on moving picture theaters seating 
4U0 people and upwards. After a brief discussion, at the 
?!r g D eS ii ,0 i n °J J° se P h H °PP. president of Chicago Local 
M. P. E. L. of A., it was decided to put the matter over until 
after the holidays for final disposition, when the committee 
will again meet on the call of its chairman. 

The license committee also held a conference with ex- 
change managers regarding the final disposition on the in- 
crease of their licenses and a sub-committee was appointed 
to visit the exchanges of the city and ascertain what would 
be a proper and fair increase. Ike Van Ronkel, manager of 
the Jewel Film Corporation,- informed the committee that 
the larger exchanges could afford the increased license, 
but that it would put the smaller exchanges out of business. 
* * * 

A joint committee of the M. P. E. L. of A. and of the 
M. P. T. O. Association, comprised of Joseph Hopp, Charles 
Stuart, Herman Krug and August Zilligen, Jr., called at the 
office of the city fuel administrator last week, in the State 
Council Defense Building, 120 West Adams street, to discuss 
the matter of lightless fronts at night for moving picture 
theaters. They suggested to Administrator Williams that 
Monday night be substituted for Sunday night, but were 
informed that National Fuel Administrator Dr. H. A. Gar- 
field, Washington, D. C, was alone empowered to make the 
change. The city fuel administrator explained that the 
Government had no intention to be unreasonable in the 
matter of lights on lightless nights, as two arc lamps can 
be used in front of each house, or, if canopy lights are used, 
that half of them can be kept burning; also that in case 
the theater has arch lights that a few of these can be kept 
burning. Administrator Williams was explicit, however, in 
stating that all house electric signs must be darkened on; 
prohibitive nights. 

* * * 

Luman C. Mann, who for several months past has been 
in the United States Aviation Corps at Fort Sill, Okla., 
was given an honorable discharge on December 4, due to 
ill health. Mr. Mann is now back with the Owl Features 
Incorporation, in this city, and his numerous friends have* 
been surprised to see him once more in civilian clothes. If 
Mr. Mann's health permits, he hopes to get into the camera 
division of the army in the spring. I have read the honor- 
able discharge given Mr. Mann by T. J. Fuller, Jr., acting 
adjutant and commander of the cadet attachment, which 
says in part : "In his classes he averaged above 90 per cent, 
when 100 per cent, was the maximum. His work was highly 
commended by his instructors. His health, however, was 
such that he was unable to perform all the duties required 
of him. I take pleasure in recommending him as a thor- 
oughly reliable and intelligent soldier, worthy of any trust, 
and capable for any work which does not subject him to 
physical strain." 

* * * 

The Allen Film Corporation of this city, gave an invitation 
showing of "Mother" at the Ziegfeld Theater, Wednesday 
afternoon, December 19. The Grainger Film Corporation 
owns the rights to this picture in Illinois, Michigan, Iowa, 
Nebraska, Kansas, Missouri, Oklahoma, Texas, Arkansas, 
Ohio and Indiana, and the Allen Film Corporation will at« 
tend to its distribution in the territory mentioned, the re- 
lease date being set for February 1. This six-reel feature 
has been adapted from Eden Phillpotts' novel of that name, 
the production being made by the McClure Pictures, of 
New York, under the direction of George Loane Tucker. 
Elizabeth Risdon appears in the leading role. 



January 5, 1918 



THE MOVING PICTURE WORLD 



63 



F. M. Brockwell, for some time past manager of the 
Goldwyn Chicago branch office and previous to that asso- 
ciate manager of the Central Film Company, has resigned 
from his position with the Goldwyn company to become 
manager of the Paramount Chicago branch office under 
the direction of Max Goldstein, to take effect January 1. 
Sidney Goldman will succeed Mr. Brockell as Chicago man- 
ager of the Goldwyn branch. 

* * * 

Members of the M. P. E. L. of A. and of the M. P. T. O. 
Association of America throughout the state of Illinois 
are decidedly against the enforcement of lightless nights 
on Sundays, as it will work a big injury to the business. 
On Sunday nights all store lights are out, which renders 
the streets entirely dark except for the lighted fronts of 
picture theaters. To put out the lights in front of picture 
theaters would make the streets completely dark and render 
them practically dead, as people do not care for traveling 
in dark streets these winter nights, subject to hold-ups 
and other dangers. Exhibitors generally strongly advocate 
that if there must be two lightless nights, as ordered by 
Fuel Administrator Garfield, it is preferable to have some 
other night than Sunday chosen. James A. Garfield, fuel 
administrator, selected Thursday and Sunday for the two 
nights a week when the lighted fronts of theaters will be 
darkened. It is the general desire of the owners of picture 
theaters throughout the state that the lightless-front nights 
shall be changed to Thursday and Monday. All dramatic 
and vaudeville theaters also join with exhibitors in having 
lightless nights changed to Thursday and Monday. 

* * * 

Fred M. Hartman, assistant national exposition manager, 
arrived in the city Monday, December 17, having visited 
Washington, Cleveland and Indianapolis on his way to this 
point from Manhattan, in the interests of the New York 
exposition which will open February 2. Mr. Hartman has 
been very busy in Chicago since his arrival, securing space 
buyers. I understand that Mr. Hartman has been very suc- 
cessful, both in Washington, Cleveland and Indianapolis, in 
this respect and that he is doing well in the Windy City. 

* * * 

The management of the Virginia theater at 208 East 
Forty-third street, this city has donated the theater to little 
Mary McAllister from 9:30 o'clock until noon, on Christmas 
Day, when hundreds of orphans and poor children will be 
entertained by viewing little Mary's latest film, "Sadie Goes 
to Heaven." 

* * * 

Warren Kerrigan in "A Man's Man" and Bessie Barriscale 
in "Madam Who" were seen at the regular exhibition given 
for exhibitors in the Selig Polyscope Company's private 
projection room Thursday morning, December 20. These 
are the first of the Paralta productions which will be 
released through the General Film Company. The release 
'date has not yet been decided upon. 
' * * * 

Harry Birch, the Mutual Weekly cameraman, had a nar- 
row escape from severe injuries or death on Sunday, De- 
cember 16. While motoring in a big passenger car to Jack- 
son Park, this city, accompanied by five young women who 
were to pose for the Mutual Weekly, his car was hit by 
a street car and his right shoulder dislocated. The young 
women escaped injury, but were badly shaken up. 

* * * 

George Periolat arrived in the city from the coast last 
week and will take a vacation of about two months. Mr. 
Periolat is widely known as a member of the American Film 
Company's players whose fine characteristics and artistic 
make-ups have won him a large following. 

* * * 

A. S. Dowd, at one time special representative for Uni- 
versal's Screen Magazine, Current Events and Animated 
Weekly, has been appointed sales representative of the 
Universal Film Manufacturing Company, working directly 
under E. H. Goldstein, general manager of Universal ex- 
changes. Mr. Dowd expects to leave for the Detroit office 
about the opening of the new year, and after organizing a 
staff of special salesmen in that city will proceed to Buffalo. 
He will afterward make a round of Universal .exchanges 
throughout the country. Irving N. Mack, publicity manager 
for Universal's Chicago film exchange, was recently ap- 
pointed service manager. He will be given charge of the 
sales promotion department in this city when Mr. Dowd 
leaves for Detroit. 

* * * 

Federal Judge Carpenter, after viewing "The Rose of 
Blood," refused to issue an order restraining the city from 



interfering with its showing. The Chicago representatives 
of the Fox Film Corporation have taken the case to the 
circuit court of appeals, where it will be brought up in 
about four or five weeks. 

* * * 

Attorneys for Charles Chaplin were granted an injunction 
from Federal Judge Carpenter last week restraining the 
Strand Feature Film Company from using a counterfeit 
Charlie Chaplin film, pieced together with cuts from other 
films in which the real Charles Chaplin had appeared. 



William D. Taylor Signs With Famous-Lasky 

WILLIAM D. TAYLOR, the well-known director, has 
signed up for a long term with the Famous Players- 
Lasky-Morosco forces. This is Mr. Taylor's third 
contract with the Paramount people, under whose trade 

marks he has directed 

a number of their 
stars, including Edna 
Goodrich, Vivian Mar- 
tin, House Peters, Dus- 
tin Farnum and George 
Beban, and his "Pas- 
quale" with the latter 
was one of the classics 
of the screen. 

Taylor's success lies 
largely in his command 
of every phase of his 
story before he starts 
work, and having been 
a noted actor, he 
knows how to get the 
best work out of his 
artists, and is a genius 
at bringing out char- 
acterization. 

Very much of a man. 
he is highly respected 
by his colleagues and 
holds the highest posi- 
tion in the Directors' 
Association which, 
with others, he was 
instrumental in form- 
ing. 

He traveled far and 
much and his own ex- 
periences in different parts of the world would make, of 
themselves, good photoplays. 

William D. Taylor directed for the Balboa company and 
with the American at Santa Barbara before joining the 
Morosco concern, and acted leads with the Vitagraph and 
with Thomas H. Ince before that, one of his most notable 
performances being his Captain Alvarez in the feature of 
that name with the Vitagraph. 

Mr. Taylor is at present producing "Bunker Bean," and 
recently completed a picturized version of Mark Twain's 
"Tom Sawyer." 




William D. Taylor. 



ARTHUR KANE ON TRIP FOR SELECT. 

General Manager Arthur S. Kane, of the Select Pictures' 
organization, left town December 17 for a trip to Cleveland, 
Detroit and Buffalo, which points he was unable to visit 
during his recent tour of branches in the Middle West, 
owing to pressure of business in the home office, which 
resulted in his returning earlier than he had expected. 

Cleveland was Mr. Kane's first objective, where he was 
received by Sam E. Morris, who is Select's Cleveland branch 
manager, and who also has supervision over the Cincinnati 
and Detroit exchanges. After a day's stay in Cleveland, 
Mr. Kane, accompanied bv Mr. Morris, moved on to Detroit, 
where they were in conference with W. D. Ward, manager 
of the Select exchange in that city. 

On Thursday Mr. Kane arrived in Buffalo, and spent the 
day with Charles R. Rogers, managers of the Select branch 
there, returning to New York the following day. 



"GUS" PHILLIPS IN PROMINENT METRO ROLES. 

Augustus Phillips, a Metro favorite, is seen in prominent 
roles in two new releases under the parrot trade mark, 
"Blue Jeans," starring Viola Dana, in which he plays Jack 
Bascom, and "Daybreak," starring Emily Stevens, in which 
he is seen as Dr. David Brett. 



64 



THE MOVING PICTURE WORLD 



January 5, 191S 



\ News of Los Angeles and Vicinity 



By G. P. HARLEMAN 
pfin5j 





Triangle Companies Under One Roof 

Keystone Players Move to Culver City — Davis Makes Flying 
Trip to New York. 

TWICE crossing the coritinent in less than a month, 
Vice-President and General Manager H. 0. Davis, of 
the Triangle, has departed for New York to complete 
plans for extended producing activities at the Culver City 
plant. 

While in the East Mr. Davis will also arrange for the 
purchase and production of a series of famous plays. The 

first of. these, upon 
which work will soon 
be started, is "The 
Servant in the House," 
by Charles Rann Ken- 
nedy. Mr. Davis ex- 
pects to return to Los 
Angeles within a few 
weeks. 

The removal of the 
Triangle - Keystone 
comedy players to the 
Culver ■ City studio 
from tHe old ^ajestic- 
Fine ' Ats plant on 
Sunset' .Boulevard, Hol- 
lywood, has given the 
Triangle pla'nt the ap- 
pearance of a circus 
lot during the past 
few days. The seven 
Keystone companies 
have been transported 
to their new home and 
installed on the new 
large stage which was 
recently built for their 
accommodation. Al- 
though the move in- 
volved scores of play- 
ers and workmen and 
tons of baggage and 
properties, it was ac- 
complished without 
confusion or lost time. 
The feature companies at the Triangle plant started three 
new plays during the past week and the production depart- 
ment is working a day and night shift to keep pace with 
the nine directors working. In addition to three new plays 
just started, three directors are in various stages on their 
pictures, while two five-reel dramas and a comedy drama 
have been made ready. 

Frank Borzage will have as his next Triangle offering, 
"Iron and Lavender," from the story by the same name 
by Hapsburg Liebe. Director Raymond Wells will next 
do "Work and Its Worth." 

Director Jack Conway has started work on "Little Red 
Decides," a screen adaptation of the story of the same 
name by William M. McCoy. 

Director Walter Edwards has started work on "Real 
Folks," the story by Mrs. Kate Corbaley which won first 
prize in a recent contest. The continuity was written by 
Jack Cunningham. 

Olive Thomas has completed her fifth Triangle vehicle, 
"Limousine Life," under the direction of Jack Dillon. 

Director Gilbert P. Hamilton, working with an all-star 
cast including William Desmond, Charles Gunn, Jack Rich- 
ardson, Walt Whitman, Eugene Burr, Mitzi Gould, Ann 
Kroman and Claire McDowell, is putting the finishing 
touches to his second Triangle offering, "Captain of His 
Soul," a screen adaptation of Eleanoret Kinkade's story, 
"Shackles." 

Director Thomas Heffron reports good progress on "The 




H. O. Davis. 



Hopper," from Meredith Nicholson's story of the same name. 

Director Cliff Smith and his cowboy star are making rapid 
progress on "Keith of the Border," from Randall Parrish's 
novel of the same name. 

The three stories completed and now in the editing de- 
parement are "Mr. Butterfly," directed by E. Mason Hopper; 
"Limousine Life," Olive Thomas' latest vehicle, and "The 
Three Godsons of Jeanette Gontreau." 

With the American Players 

Mary Miles Minter Picture Completed — Bill Russell Has 
Narrow Escape and Gets Black Eye. 

AT the American studios in Santa Barbara, Director 
Henry King has completed the fifth of the present 
Mary Miles Minter series, entitled "Madamoiselle Tip- 
toe." The story was written by Arthur Berthelet and adapt- 
ed for the screen by Elizabeth Mahoney. 

Bill Russell has been nursing a beautiful black eye, which 
was not secured in a fistic encounter. It happened while 
Director Edward Sloman was filming some automobile 
chase scenes for "Detective Dan Cupid." Russell was riding 
in a motor car driven by Harvey Clark, the well known 
character actor, who is included in the cast. The scene was 
a narrow road with a mountain cliff on the left, and ten feet 
from the other side a sheer drop of thirty feet to a river 
bed below, but not noticeable from the road. Jasper was 
ordered to turn the car around and drive back to the 
camera. He lost control in making the turn and drove to. 
the edge of an enbankment, one wheel going over. "Big 
Bill," who was wearing a heavy overcoat, made a flying 
leap to safety, but his coat became entangled on the door 
of the car and brought his well known right optic in violent 
collision with the windshield. However, he leaped to the 
road, and so did Harvey, but the machine did not fare so 
well, plunging over the bank. 

A. A. Bonnard, formerly manager of the automobile de- 
partment of the American, has gained admission to the Avia- 
tion Corps and is now training at the San Antonio, Texas, 
camp. 

The American company employes banqueted young Bon- 
nard in Santa Barbara during his short stop-over while he 
was en route to San Antonio from Camp Lewis, from which 
point he was transferred. 

A Visit to the Sanborn Laboratories. 

A representative of the Moving Picture World recently 
inspected the new plant of the Sanborn Laboratories at 




Drying Room of Sanborn Laboratories. 

Culver City, which is owned and operated by Pat Burke and 
Clyde Slater. 

This cut illustrates the largest drying room on the Pacific 
Coast, which measures 30 by 110 feet. The equipment in the 



January 5, 1918 



THE MOVING PICTURE WORLD 



65 



room consists of six drums, 12 feet by 12, which have a 
capacity of 18,000 feet of film an hour. A record was recently 
made at this plant when the negative of a two-reel comedy 
was received at the plant at 3 o'clock in the afternoon and 
that night the laboratories shipped ten release prints to the 
Eastern exchanges. 

The Sanborn Laboratories are specializing in release print 
work. Among their customers are D. W. Griffith, W. H. 
Clifford Photoplay Company, Diando-Pathe Company, the 
Rolin-Pathe Company, Marie Dressier Company, the Essanay 
Company and the Bernstein studios. 

Opening of Kinema Theater 

Brilliant Audience at a Premier Presentation of "The Woman 
God Forgot" at Los Angeles' Latest Photoplay House. 

THE new Kinema Theater opened in a blaze of glory 
on Saturday night, December IS. "The Woman God 
Forgot," the Lasky-De Mille production featuring 
Geraldine Farrar, received its premier presentation in this 
city. Never in the history of the Los Angeles amusement 
world had such a brilliant audience been assembled in a mo- 
tion picture house. " It was a "first night" recalling the most 
notable occasions of similar import when the spoken drama 
ruled supreme, and a grand opera could scarcely have had a 
more magnificent launching. Not only all the bright and 
shining stars of the California photoplay colony were pres- 
ent, but a great many of the most prominent people of Los 
Angeles, including the mayor of the city. 

The program opened with a trumpet fanfare and the dis- 
play of the national banner by three jackies in uniform. 
Then Emil Kehrlein, Jr., the manager of the house, appeared 
on the stage and made a brief address, dedicating the house 
to the people of Los Angeles. W. J. Dodd, architect of the 
theater, followed with a humorous talk about the trials of a 
poor architect in building a motion picture house, which 
drew roars of laughter from the audience. Cecil B. De Mille, 
the Lasky producer, and the director of the photoplay of 
the evening, then appeared on the stage and spoke at length 
on the advance of the cinema art in the last ten years, il- 
lustrating his speech with an exhibition of films as they 
were made ten years ago and today. The first picture was 
a "Spirit of 76" drama, showing the American and English 
troops in battle. The battle scenes certainly were a parody. 
For instance, the American army started out from their 
station in three feet of snow to fight the British and 
the battle occurred immediately in a June day scene, as 
Mr. De Mille explained, and then the British retreated from 
this mild summer landscape into the three feet of snow 
again. Interior scenes in those days were absolutely un- 
known and whenever anybody wanted to see General Wash- 
ington, the poor general had to leave his comfortable room 
and go out in the snow. As a comparison Mr. De Mille pro- 
jected a few feet of his own battle scenes from "Joan the 
Woman," which were received by the audience with thunder- 
ous applause. 

During a short intermission serpentine rolls were dis- 
tributed among the audience and the auditorium soon was 
decorated with the serpentine streamers, like a masquerade 
ball. Then the lights went out and Cecil B. De Mille's latest 
masterpiece, "The Woman God Forgot," was projected on 
the screen. 

Admission was by invitation only. Seventh street for 
blocks was lined with smart equipages. But even the thea- 
ter, with its twenty-four hundred seats and its ample aisles, 
could not accommodate all who were drawn to the newest 
home of the photodrama. The lobby itself — a striking fea- 
ture of the interior — gorgeously carpeted and tapestried, 
was invaded throughout the evening and the doorman had 
a difficult time. 

This is the third of the theaters built by Emil Kehrlein, 
Sr., the others being in Oakland and Fresno. This is the 
largest, however; in fact, it stands as one of the most am- 
bitious theaters on the Coast dedicated exclusively to mo- 
tion pictures. 

U. S. Corporation in Los Angeles. 

Announcement has been made that, in furtherance of its 
plan of having capable representation in the largest cities 
throughout the country, the U. S. Exhibitors' Booking Cor- 
poration has opened an office at 514 West Eighth street, Los 
Angeles, to supply the Southern California and Arizona 
territory with its feature productions. 

Harvey E. Gausman has been selected as manager of the 
local Exchange. The first three releases of the new organi- 
zation are "The Zeppelin's Last Raid," "Those Who Pay" and 
"The Belgian." 



City Censorship Again Threatened. 

City Prosecutor Widney has announced he will send his 
motion-picture commissioner ordinance to the council. This 
came as a surprise to many around the City Hall, who be- 
lieved the plan to revive the film censorship in any form 
had been killed. It is the city prosecutor's idea that many 
taxpayers desire such a censorship as the ordinance pro- 
vides, and that it is a question for the Council to decide and 
not himself. 

"An organization is working on a license plan for all 
amusement houses that would be far more objectionable to 
film theaters, exchanges and producers than this ordinance," 
he said. "The plan these persons have is to compel all 
amusement houses to obtain a license to do business from 
the Police Commission. This would permit the revocation 
of their licenses for an infraction of the commission rules, 
while the censor commissioner would only pass on films and 
eliminate those that were objectionable. Then, too, the 
film owner, renter or producer has the privilege of an ap- 
peal from the commissioner to the Police Commission." 

The prosecutor says the provisions of the censor ordinance 
are not fully understood. "Three men conducting film ex- 
changes have called on me and, after reading the ordinance, 
pronounced themselves as in favor of it and stating it worked 
no hardship on them," says the city prosecutor. 

Willis & Inglis Build Studio. 

The Willis & Inglis studios in East Hollywood are ap- 
proaching completion, and one company making two-reel 
comedies with Fay Tincher, is now working there. These 
studios formerly belonged to the Kalem company and were 
recently taken over by Willis & Inglis, who have consider- 
ably improved and enlarged the property. 

The enlarged outdoor stage now measures 65 feet by 110, 
and is to be added to, and an indoor studio covering floor 
space of 50 feet by 100 feet is now completed. The electrical 
equipment is being installed. A mill is under construction. 
A laboratory building has been started and an up-to-date 
equipment is ready for installation. This laboratory will 
be under the management of Orrin Denny, one of the best 
laboratory men in the business. 

With its well built and equipped property, projection 




Fay Tincher Showing Richard Willis and Gus Inglis Where 
She Wants Her Dressing Room in the New Studio. 

and dressing rooms, scene docks and the improvements 
now being added, the Willis & Inglis studios will be among 
the best fitted up studios in Los Angeles. 

Fairbanks Will Run Red Cross Rodeo. 

Douglas Fairbanks will give a Red Cross Rodeo at Wash- 
ington Park January 12. Donald Crisp will be in charge of 
the field, with Fred and Ed Burns as directors of the arena. 
Fairbanks has telegraphed Sam Brownell, champion buck- 
ing bronco rider of the world, asking him to come on for 
the rodeo, the entire proceeds of which will go toward 
swelling the Red Cross fund. The prices will range from 50 
cents to $2, with boxes selling at a premium. Mr. Fairbanks 
promises to give $500 for a box, providing ten others will 
pay the same amount. Almost all the prominent Los Angeles 
society women are members of the committee, headed by 
Mrs. J. M. Danziger, and it goes without saying that the 
eleven boxes at $500 each will be disposed of in a few days. 



■OS 



THE MOVING PICTURE WORLD 



January 5, 1918 



Sid Grauman'i House Nearing Completion. 

So rapidly have the artists, sculptors and decorators 
pushed their work on the new "Million Dollar Theater," at 
Third and Broadway, that Sid Grauman, the manager, was 
enabled to announce plans for the formal opening of the 
playhouse early in January, the final date depending on the 
completion of some of the delicately wrought interior decor- 
ations. 

All the detail of construction involved in the rearing of 
so elaborate a structure as the new theater is being finished 
on or before schedule time, thus making it possible to open 
several weeks before the time originally fixed. Already the 
scaffolding is being torn away from before the massive 
columns and huge decorative figures in the main auditorium 
and the debris is being cleared away from the floors for 
the placing of the cushioned chairs, installation of lighting 
fixtures and the various paraphernalia of the house. 

Lucas to Direct for Bluebird. 

Wilfred Lucas has joined the directing staff at the Blue- 
bird studios and will start shortly upon his first Bluebird 
photoplay, which will feature Monroe Salisbury and Ruth 
Clifford. During his stage career Mr. Lucas was featured 
in "Quo Vadis" for two years, produced and played the prin- 
cipal comedy part in "The Heir to the Hoorah," and played 
■opposite Rose Stahl in "The Chorus Lady," which he also 
staged. He broke into pictures at the time D. W. Griffith 
was directing at the Biograph. After three years he joined 
the Universal and later went with Keystone. Rejoining the 
Universal, he staged one of their first serials, "The Trey o' 
Hearts." Joining the Triangle he directed and acted in a 
number of successful productions. 

Browning Collides With Uncle Sam. 

Director Tod Browning of the Metro studios in Holly- 
wood unintentionally ran against the U. S. Government, this 
week, while filming scenes aboard a yacht outside San 
Pedro harbor for a forthcoming Metro production. The 
arresting officer saw the camera on the rear deck of the 
boat, and it was not until Browning had been taken be- 
fore the commanding officer and assured him that the de- 
veloped and printed film would show no land or fortification, 
that he was released, upon his promise to send a print of the 
film to San Pedro within three days. This was done, and 
Ihe matter was satisfactorily adjusted, but only after Brown- 
ing had suffered a severe case of "stage fright." 

Los Angeles Film Brevities. 

J. A. Berst, president and general manager of Pathe Ex- 
change, Incorporated, is expected in the city shortly. 

* * * 

J. Stuart Blackton arrived in Los Angeles Tuesday, De- 
cember 11, to make the third of his Paramount productions 
at the Lasky studios. Mr. Blackton will start work almost 
at-once on another Sir Gilbert Parker story, "Wild Youth," 
for which he has selected Theodore Roberts as one of the 
principal players, while Louise Huff and Jack Mulhall will 
also have prominent roles. 

* * * 

Constance Talmadge, the Select star, arrived in Los An- 
geles, Friday, December 14, accompanied by her mother. 
She was met at the train by a number of friends from the 

local photoplay colony, 

* * * 

D. W. Griffith is back at his old Fine Arts studios, where 
lie is making scenes for the completion of his great war pic- 
ture. 

Neal Burns, well remembered from Christie and Universal 
comedies, is now with Mack Sennett. 

* * * 

George Blair, traveling representative for the Eastman 
Kodak Company, of Rochester, New York, who had been 
in the city for two weeks, departed for the East December 
12. 

Perry Evenvold, who has been Reggie Morris' cameraman 
for over a year, has joined the marines. Bud Wales has 

taken his old place. 

* * * 

Several broken bones in his right foot as the result of a 
fight with Lon Chaney. who plays one of the principal roles 
in "The Girl Who Dared," which is being made for the screen 
by Allen J. Holubar, have taken James Russell out of the 
picture. 



Director Henry Otto, of Balboa, is putting the finishing 
touches to the five reel Kathleen Clifford comedy feature 
upon which he has been working the past several weeks. 
Mr. Otto will start immediately upon another five-reeler 
starring Miss Clifford. 

* * * 

Another star will be added to the service flag at the Tri- 
angle Culver City studios this week. J. R. McGlone, who 
has been working in the Employment Bureau, has enlisted in 
the cavalry. 

* * * 

Mae Murray dropped more than sixty feet from a broken 
swing in the Majestic theater, Los Angeles, one night this 
week. And right over the heads of the audience, too, at 
least the audience was supposed to be there, but it wasn't. 
The player was making the drop for one of the scenes of 
"The Eternal Question." 

* * * 

Wallace MacDonald, well known screen player, has just 
arrived in Los Angeles from New York, and has been added 
to the large playing force at the Culver City studios of the 
Triangle Film Corporation. Mr. MacDonald, whose home is 
in Halifax, has received word that the members of his family 
escaped serious injury. 

* * * 

Tom Morgan, adventurer and motion picture actor, whose 
specialty is "doubling" in hazardous stunts, has enlisted in 
the army. 

* * * 

William Bock, chief technical expert for the William Fox 
studios, has departed for New York. Mr. Bock came here 
several weeks ago to inspect the technical department of 
the western plant. 

* * * 

Robert T. Kane, vice-president of the Paralta Picture . 
Plays, Inc., and at present at Camp Lewis, American Lake, 
has been promoted to sergeant major. 

It was announced that promotion was given as a reward 
for the able performance of a difficult and peculiar task. 

* * » 

A. H. Woods, theatrical producer, has been in Los Angeles 
for the last two weeks looking over things. It has been 
reported that Mr. Woods contemplates producing on the 
screen several of his stage successes and is looking for a 
studio site in Los Angeles. Sam Rork, formerly with Mack 
Sennett, has been appointed Woods' local representative. 

* * * 

Walter Wright, after a vacation of several months, during 
which he occupied much of his time in laboratory work in 
connection with an important invention, has returned to 
the Mack Sennett studio. 

* * * 

At the completion of the present episode now under pro- 
duction by the Mena Film Company, Howard Gaye, the di- 
rector, will take up the work for the Roman period. Elab- 
orate sets are being built for this chapter of the story. 
Nero's palace and an amphitheater will be the most preten- 
tious and are now being built, to be ready for the com- 
mencement of this work, which will begin soon. 

* * * 

Wallace David Coburn, the "Cowboy Poet," has joined 
the Universal forces as an actor. He is the author of 
"Rhymes of a Round-up Camp" and other western stories 
in verse and prose, and is most intimately acquainted with 
the life he portrays. Coburn was born in Helena, Montana, 
and is of Scotch-Irish descent. He is a crack rifle and pis- 
tol shot and one of the best big game hunters in the north- 
west. Coburn now is playing a part in the Universal serial, 
"The Bull's Eye." 



SCOTT IS NOW A FIRST LIEUTENANT. 

First Lieutenant L. J. Scott, a recent graduate of the of- 
ficers' training camp at Fort Sheridan, Illinois, was a wel- 
come caller at the World office last week. Lieutenant Scott 
was formerly connected with the V-L-S-E in Kansas City 
and later with the home office of the Essanay in Chicago. 
It was while in this position he was sent to Canada to 
exploit the Max Linder pictures. What he saw in the 
Dominion convinced him it was only a question of time 
before the United States would be in the conflict. Ac- 
cordingly he determined to make application for entrance 
to an officers' training camp as soon as he could wind up 
business matters. His application was granted and he 
landed his commission. 



January 5, 1918 



THE MOVING PICTURE WORLD 



67 



How Exchange Combinations Work Out 



By 
W. R. Greene 



Story of What Has Been Accomplished in 
Canada by One Concern with Offices 
in Six Dominion Cities 

THE recent article appearing in the "New York Times" 
by Samuel Goldfish and the extended telegram later 
sent by Stanley Mastbaum to the leading producers 
and distributors has caused a great deal of comment, both 
favorable and unfavorable, from many in the industry. 

Last week there was published in the trade papers a 
statement made by J. A. Berst, vice-president and general 
manager of Pathe, to the effect that amalgamation of pro- 
ducers or distributors would strangle the. exhibitors of the 
country and would tend to raise the price of films to the 
exhibitor. This would undoubtedly be true if every pro- 
ducer and every distributor should combine into one cor- 
poration, but amalgamation by three, four or even five dis- 
tributing organizations would save thousands of dollars a 
week for the companies involved. 

A concrete example of the benefits that would be derived 
by a combination of distributors can be seen right at the 
present time in Canada. This territory has long been con- 
sidered the graveyard of most all distributors, as the over- 
head in operating branches thoroughly to cover the 
Dominion runs into large figures, and has exceeded the 
gross income in some weeks of the year. 

The Regal Films, Ltd., was organized just a year ago 
for distributing World Pictures, Brady-made, throughout 
Canada. A rapid increase in regular service was augmented 
by the purchase of a number of state right pictures, as well 
as a weekly service of single reels. 

When the Goldwyn Pictures, Ltd., was formed for the 
distribution of the Goldwyn output in Canada the distribu- 
tion of these productions was turned over to the Regal 
Films, Ltd., as it was found that the cost of handling could 
be brought down to a minimum. The Regal organization 
was able, on account of being established for some time, 
to get a great deal of business on the new productions. 

The Triangle productions were handled for a long period 
in Canada by the late A. E. Fenton, who had to discontinue 
on account of his health, and the Triangle Distributing Cor- 
poration took over the offices. It was found that the over- 
head in keeping the offices open amounted to a high 
percentage of the gross income, and arrangements were 
made with the Regal Films, Ltd., to handle the distribu- 
tion of the Triangle program for all of Canada. The Regal 
took over all of the latter releases in Canada on November 
1, and in the short space of one month was able to reduce 
the operating expenses on this particular program of fea- 
tures by 75 per cent. 

The Regal Films maintain offices in the six principal 
cities of the Dominion — Toronto, Montreal, St. John, Winni- 
peg, Calgary and Vancouver. In distributing three different 
brands of film, in addition to a large special department, 
the per capita cost of handling each program is reduced 
more than 50 per cent. It is a well-known fact in the dis- 
tribution of motion pictures that any exchange now operat- 
ing can take on additional business without increasing the 
overhead expenses to "any appreciable degree. 

The efficiency of a combination of distributors is shown 
by the operation of this particular Canadian company. 
Another good point in favor of amalgamation is the fact 
that the exchanges handling more than one program have 
an unlimited supply of features with which to supply the 
exhibitor. If circumstances should arise whereby a feature 
of the program the exhibitor is using cannot be supplied on 
certain dates he can be given a feature from one of the 
other programs. 

There are many exhibitors in Canada who are adverse 
to using two features a week from one producer, but they 
would willingly book two or even three programs a week 
of different producers from one particular exchange if it 
were possible to obtain a variety of subjects from such an 
exchange. Each manufacturer has a reputation for putting 
out a certain class of subjects. One makes a majority of 
pleasing stories that can be witnessed by any one; another 
makes strong society dramas; another tends to western 
dramas, and still another produces thrilling adventure fea- 
tures. The average exhibitor does not wish to run all 
society drama-s, neither does he wish more than the average 
number of western pictures. If an exchange can give the 
exhibitor three features a week, each being from a different 



producing company, the chances are that he will book his 
entire program from the one exchange. 

The city exhibitor has many advantages in doing this. 
It saves him a good deal of valuable time in having to go 
to only one exchange for his features and paper, and in 
returning the film after playing at his theater the other 
feature can be picked up from the same office. The out- 
of-town exhibitor gets but one invoice from one office each 
week, which means that he has only to make out one check 
for his entire film service, saving time in writing letters to 
several exchanges. The lobby display for the out-of-town 
exhibitor who books all of his film from the one office is 
also sent in one parcel, saving a good deal of excess charges 
for express and assuring him of getting his lobby adver- 
tising in plenty of time for a proper display. The expenses 
of long-distance phone calls and wires to the exchanges 
can be cut down more than 50 per cent, by the exhibitor 
who books everything from the one office. 

The exchange has many advantages in being able to book 
more than one brand of film to the exhibitors. Besides 
cutting down the overhead expenses per program it also 
eliminates a large office staff and a number of travelers in- 
the territory. It is possible for a traveler to sell two, three 
or even four programs just as well as he is able to sell 
only the one. A customer may not wish to run the class 
of features offered by a certain program, and if the traveler 
cannot offer anything else he has to leave the town without 
a sale. But if the traveler is handling more than the one 
program of features he has enough variety to satisfy the 
most particular exhibitor. In this way the expenses of the 
traveler is brought down to a minimum for each individual 
line of features. 

The distribution of a number of different brands of fea- 
tures tends to increase business on each one. If an exhibi- 
tor has a contract for one program he will at some time 
write into the office for a number of features from the 
other program, and the chances are that the exhibitor will 
become a contract customer on the second program. Busi- 
ness among the city exhibitors also takes a big boom when 
a number of programs are handled from one office. 
Managers of theaters going into the exchange for posters 
or features will happen to see posters or photographs on 
another program, and it is then an easy matter for the 
office to secure a contract for the second program of fea- 
tures during the week. 

A combination of producers as outlined by Stanley Mast- 
baum might not be satisfactory, but surely an amalgamation 
of exchanges throughout the country will give the exhibitor 
better service, and at the same time do away with a good 
deal of unnecessary waste, which, it is admitted, is reach- 
ing huge sums every week. The conditions in distributing 
motion pictures in Canada are much harder than in any 
territory of the United States, and if a combination of dis- 
tributors can be worked out in the Dominion to the benefit 
of all of the programs there is no doubt a combination of 
distributors in the United States would be a big boom to 
the business to all programs involved. 



What Small-Town Exhibitor Faces 

Virginia Manager Describes Conditions in His Section and 
Talks Frankly of His Troubles. 

Editor Moving Picture World : 

I ask permission for insertion in your paper of my view 
of adjusting the so-called 15-cent film war tax. In the com- 
plaint filed by the producers to restrain the Brooklyn 
exhibitors from canceling their bookings it is admitted 
that the average run of their features is fifty days, at a 
price ranging from $1 to $100 a reel a day. 

Although I occasionally receive a subject that looks more 
like it has filled 500-day runs instead of 50 from the way it 
is shot up, yet we are charged with this same 15 cents a reel 
a day. Some of the subjects were originally in five reels, 
and in order to fulfill their promise of five reels they are 
stretched out to go on five reels with an average of about 
600 feet to the reel, yet we are charged for the five reels. 

These producers or exchanges admit they get as much 
a day as $100 a reel and even more. This being the case, 
is it fair that the small-town, or neighborhood house, which 
only has from 7:30 to 10 to do business, and whose receipts 
run anywhere from $3 to $24, should pay the same film war 
tax as the big fellow who has an all day grind at it and 
uses the show probably as many as seven times a day, and 
whose receipts are as much in one day as many of the little 



68 



THE MOVING PICTURE WORLD 



January 5, 1918 



fellows will do in a month? Yet each exhibitor is held to 
pay the same tax. Why not adjust all this difference and 
give the small fellow (the 80 per cent, man) by charging 
him say 1 per cent war tax on his film rental on everything 
up to, say, $75, and over that amount charge one-half of 
1 per cent. This would make it lighter on the small fellow 
and help save the industry, and a trifle higher for the big 
all-day house which can better afford to pay $2 war tax a 
day than 80 per cent, of the small fellows can 25 cents a 
day. In the end the manufacturers or exchanges would 
realize more out of the war tax than they do today. On 
the face of the present charge of straight 15 cents a reel 
to all it isn't right any more than it is to charge the small 
fellow the same film rental that is charge the big fellow. 
I don't think there is a big-town fellow in America who 
would object to this slight increase on his film tax in order 
to save the drowning small exhibitor. 

This is one way to bring about harmony with the 
exhibitors and producers. What's the need of all this 
stalling on the part of the various Exhibitors' Leagues 
when we are all at the mercy of the manufacturers. We 
have got to submit just like we have done as regards to 
deposits, return express charges, added cost of paper, etc. 
Why not fight for a more equitable charge on the film tax? 

As to the patrons' tax: Uncle Sam needs the money to 
help load guns tc* win this war, and the sooner it's over 
the better for us all. Let's cut the stalling. Some nights 
I absorb the tax. That is, where I used to get 20 cents for 
an extra big picture I charge the same and take care of the 
tax myself. Sometimes I charge the tax to the higher seats 
and assume the tax on the cheaper seats so as to help the 
poor devil who has a struggle to live today in face of 
conditions, let alone go to pictures. It isn't the war tax 
that has caused the decline in patronage. It's the dreadful 
high cost of everything. Take shoes, foodstuffs and fuel. 
The average wage scale in my town isn't $10 a week. 

What's the answer? The people haven't the money to 
attend. 

My business has been paralyzed since the cold weather 
and snow set in ten days ago. I would have made money 
to have closed. But how could I when I had contracted for 
certain pictures ard they have my money and tell me you 
must play the picture on such and such a date or wait 
probably several months before I could get it again. Then 
I would have it come in all shot or run to pieces. At that, 
I see no relief except to work away from these pictures and 
close my house save to road shows, stock companies and 
upon Saturday nights. 

As to the patrons' tax, why not ask the Government to 
allow us to exact the present 10 per cent., and we settle 
with them say at 8 per cent of gross. This will not only 
save all this figuring on each priced tickets, etc., but will 
allow us a little pay for the trouble, take care of our film 
war tax, increased cost of fuel, help, advertising, etc., and 
declining business. I have inquired in all towns about me 
here for a hundred miles around and all report desperate 
conditions. I am an exhibitor in a town of 6,500, a nice, 
large, modern house, kept clean, comfortable, and play 
only the biggest and best pictures, as well as Artcraft, 
Goldwyn, Select and others, yet the town will not patronize 
the house sufficiently during the week to keep it open. It 
takes my Saturday's profits to pay my five other night's 
losses. I am alone in my town, yet held to pay from $30 to 
$50 a day for service.^ I simply take the money from the 
people at higher admissions and send it to the exchanges. 
They always play safe. 

J. HENKEL HENRY, 
Vice President, Secretary and Manager of Empire Theater, 

Wincester, Pa. 



Harden Has Plan to Cure Ills 

Atlanta Exchangeman Advocates Grading By Manufactur- 
ers Themselves of Productions in Ten Classes. 

CHARLES W. HARDEN is president of the E. & H. 
Film Distributing Company, of Atlanta, one of the 
largest independent exchanges in the South. Mr. 
Harden has been in the film distributing business for eight 
years, and in that time has been associated with several of 
the big companies. Consequently for that period he has 
been in close touch with exhibitors as well as with the pub- 
lic. Mr. Harden sends to the Moving Picture World the fol- 
lowing suggestions: 

I have read, with much interest, all articles in the various trade 
journals, most of them being in the form of a question asking for 



a solution of the difficulty that the entire moving picture industry Is 
in today on account of overproduction, cost of distributing and lack 
of organization. 

A number of big men in the industry have come out in lengthy 
statements telling us what is the matter with the business. That we 
already know and have known for sometime : what we have been 
waiting for is a detailed solution of the problem and so far none has 
been offered except by some fellow who has an axe to grind and wants 
the whole industry to follow a pet scheme of his own which would 
probably work out all right for his own personal benefit but would 
be impracticable for all. 

There is no chance for the manufacturers to get together as a whole 
in one great corporation ; that has been suggested, tried and failed. 
Even if this were possible, where would it benefit the exhibitor, who 
must be recognized as at least 50 per cent, of the industry, and his 
success must be assurei ahead of everything else. There is no way by 
which he could be directly affiliated with the manufacturers end of 
the business, as that has been tried out for the past year by various 
exhibitors' circuits, and has not proved popular to a great degree. 

There must be some other plan, and it must be an equitable one 
along lines that will assure both manufacturer and exhibitor a square 
deal in every way. Following, I am going to outline a plan to which 
I have given much thought. It may be practicable, and, if so, the great 
minds of the industry will not hesitate to seize upon it, and, if not all 
practical, there is at least a part of it so, and the plan may lead 
to suggestions from others that will eventually work out in a satis- 
factory way. If any part of it is eventually carried out successfully 
I will feel that my efforts have been rewarded. Practical or not, 
I think all sides will have to admit that it is at least equitable. The 
following is a brief outline of my plan : 

First, there must be an agreement by all the big manufacturers to 
submit all pictures produced by them to a board of governors appointed 
by the manufacturers themselves, who will " -in a body" review each 
picture to be released ; each picture will be classed by this board 
according to star, drawing power of story and length, also as to 
quality, etc., in order that It be given a rating in accordance with its 
worth to exhibitors. 

There would necessarily have to be a number of classes in order 
to designate the difference in the many grades of pictures : for instance, 
a picture that is worth $100 a day might be classed as No. 1, and one 
that an exhibitor could only pay $7 a day for could be classed as a 
No. 10, as prices now range from $5 a day up to a hundred or more, 
hence the necessity for a number of classes which will be necessary 
to carry out the plan to follow. 

This board need not be made up entirely of representatives of manu- 
facturers, but may be augmented by representatives of the exhibitors' 
organizations ; but to eliminate any chance of partialty I think It 
advisable to confine it strictly to the manufacturers themselves. Then 
if they rate their pictures too high it will only react on all alike. 
The next step will be to list every theater of any consequence in the 
country, getting exact statistics of each house, the average business 
they do with different stars and pictures, the amount of expense In 
running their theater (not counting film rental) the amount of their 
investment, etc. This information can be easily and quickly complied 
by the exchange managers in each film center, or by a board of 
appraisers appointed in each film center, who will investigate thoroughly 
each theater and give them a rating ; in other words, each house 
would know just what his price was for a No. 1 fitm, a No. 6 film, 
or a No. 10 film, as each theater would have a separate rating for each 
film of each class 

In case a theater owner finds he is overrated, on complaint to the local 
board he could demand an investigation, and if his claim Is just his 
rating could be lowered by that board. In case an exhibitor is rated 
too low his rating can be raised by this same board after a thorough 
investigation. 

In order to make this pain a success, each and every exhibitor must 
be allowed to make a reasonable profit in accordance with his invest- 
ment, there to be no reduction on film account of age. (A film is 
worth as much in a town where it has not played one year from 
release date as it is when it comes out of the can. providing, however, 
the physical condition is as good.) Under this plan, distributors and 
manufacturers receiving the same amount of rental regardless of the 
age of their production could afford to keep a good copy at all times. 
This plan puts a fixed price on all film for all time to come and elim- 
inates cutting prices as well as overselling, which has put the industry 
in the mire in which it fluds itself today. 

The exhibitor who has a town sewed up, and has on that account 
bought film at his own price, would und himself paying the same price 
as the man in the town where keen competition has existed and the 
exchanges have been selling their film at twice what It was worth. 

Much has been said about the great cost of distribution, and the 
writer is under the impression that as much money has been wasted 
in that branch of the industry as has been in the manufacturing end. 
I do not think it practical to amalgamate all distributing companies 
under one head, as there would undoubtedly be complaint of partiality 
or neglect from some producers. Let each producer maintain a sales 
office in each film center as now exists, but have them all In close 
proximity to one another (all in one building of possible). Let each 
office attend to the sales of its own films with no more connection with 
the other offices than now exists. However, each company must turn 
its shipping instructions over to one man who will supervise one great 
shipping department for all, cost to be pro-rated by the various com- 
panies ac ord'ng to the .■'mount of storage space they occupy and the 
amount of shipments. This will reduce the overhead at least 35 per 
cent, and eliminate 05 per cent, of errors in shipping, which now are 
many, and a number of times very costly to an exchange. 

A great number of road salesmen could be eliminated under this 
plan, as well as about one-third the force in each office. All the 
argument a salesman would have would be the brand of his pictures. 
This plan may be held unlawful, but I think if all concerned agreed to 
it there could be no pre^ecution. 

Now we have fixed things for the exhibitor and assured him of a 
profit, we have arranged to cut the cost of distribution at least 35 
per cent. The manufacturer may justly ask what assurance will he 
have that he can make money on his productions. The amount saved 
under this plan in distribution will almost pay the profit the exhibitor 
is entitled to. If be finds his productions are costing too much to be 
sold at the fixed rating of the theaters, the only thing left for him 
to do is to cut the salaries of the stars, directors and people who have 
been getting too much money. There will be no need to fear some com- 
petitor taking the star and paying them more money, as they can 
get no more for the same star in the same class production than the 
other fellow can. 

Think it over. Chas. W. Harden 



January 5, 1918 



THE MOVING PICTURE WORLD 



69 



How It Is Done at the Strand 

A Discussion of Methods Which Have Actually Been Worked 
Out Successfully. 

By Harold Edel, Managing Director. 

THE "no tip" system in a theater is 'one of the best little 
tricks toward retaining the good will of the patron 
that the manager can institute. In many instances 
this system makes a lifelong friend of the patron, as is 
indicated in a letter just received. "After tipping right and 
left for a number of years, I was agreeably surprised to 
find that at least there is one theater in the country where 
service and courtesy are included in the amount paid for the 
ticket," said this man. Twice during the same evening this 
gentleman tempted two different ushers, as a matter^ of 
habit, with tips and twice he was accorded the same "no, 
thank you." On asking an usher to get him a front seat 
he received his first surprise when he attempted to tip for 
a splendid single seat. Later on asking an usher to get him 
a program he felt the tip was well warranted, but received 
the same courteous salute and "no, thank you." 

In his letter, this gentleman, a successful lawyer, took 
particular pains to voice the extent of his enthusiasm and 
stated that from that time on he could be considered as a 
walking advertisement for the Strand. Satisfaction is the 
greatest asset in every business. The business man of today 
not only sells his commodity, but after he is paid, he sees 
to it that whatever he sells gives satisfaction. Modern 
business science teaches us that the art of making per- 
manent and profitable patrons is the only method of attain- 
ing real success. The Strand is not content with the mere 
sale of the admission ticket, but endeavors, in every way, 
to give such exceptional service with its quality that the 
patron will not only become a permanent one, but will 
become so enthusiastic that he will become a walking 
advertisement. Only exceptional satisfaction can bring 
about such a condition, and if some exhibitors would devote 
as much time to pleasing the patron after he is in the house 
as to getting him into the theater they would soon find an 
increase in their box office returns. 

Creating Interest in an Advance Leader. 

In announcing "next week's attraction" by means of a film 
leader showing the star in a scene of a forthcoming attrac- 
tion we have found a little way of creating more interest 
in the leader itself than by merely making the announce- 
ment and then showing a piece of film from the photoplay. 
First, an announcement is thrown on the screen to this 

effect: "Next week the Strand will present" and then 

is shown the strip of film with the star in one of the scenes 
of next week's attraction. Immediately the audience will 
be heard guessing who the star is and what the name of the 
production will be. "Oh, it's Billie Burke I" exclaim some." 
"I'll bet that's her new picture, 'The Land of Promise.'" 
"No, it's a scene from so and so." While the scene is being 
run off there is discussion as to the star and the production 

and then the balance of the announcement: " Billie 

Burke in 'The Land of Promise,'" is thrown upon the screen 
and all questions are settled. Thus more interest is created 
in the announcement of the next attraction than by merely 
making the complete announcement, after which the audi- 
ence has little to think about until after the scene is run 
off and the next film is thrown upon the screen. 

Effects on the Stage for Storm Scenes. 

In "The Land of Promise" the effects on the stage added 
considerably to the thrills of the scene depicting a heavy 
storm. In addition to the usual thunder rolls, we used semi- 
lightning effects, that is, instead of throwing up a full flash 
of light, which would take the mind off the picture, we 
merely gave a suggestion of lightning in the panels on each 
side of the screen. The scene in question showed an 
interior of a farm house. Through a window the storm 
could be seen raging outside. On each darkened panel 
alongside the screen we used special projectors, presenting 
falling rain, and with an occasional weak flash of light the 
psychological effect of a storm outside the walls of the 
house was obtained. In other words, it made the audience 
feel as if it were in the room itself with the storm raging 
all around it outside. 

War Pictures Great Drawing Card. 

Donald C. Thompson's picture, "Blood-Stained Russia," 
showing German intrigue as a cause for the treason and 
revolt, proved a big attraction. In preparing the music for 
this film many, hours were spent by Conductor Edouards 
and myself, and the result was most gratifying. Real war 



pictures are "'eaten up" by the audiences at the Strand and 
with proper presentation they not <5nly fill a want in the 
public's great desire to see how things actually are on the 
other side, but the showing of these films in itself is an 
act of patriotism, for they are the greatest propellers of 
public opinion the exhibitor can offer. .. 



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Indian Notes 



ks^!SMSSSSS3!S!&BSSSMSSSISISMSSSMSMSMSM^S&3!S!SS&S^i^ 



By S. B. Banerjea. 

I HAVE just returned from a tour through Central and 
Western India, and am delighted to say that I have 
found cinema theaters in many places where I never 
thought one could be profitably operated. At Jubleulpun, 
for instance, I found two cinema theaters, one owned by 
a European and the other by an Indian. Both were doing 
fine business in spite of the fact that they were located 
some distance from the town proper. American films, as 
may be expected, predominated. A theater in the heart of 
the town itself could profitably be started. At Benares 
I found a bioscope theater in a busy center. Its proprietor, 
an Indian gentleman, was doing a good business. I believe 
one or more theaters can be established there profitably. 
In Bombay a new theater is in course of construction. 
It has been named His Majesty's. It is owned by an Indian. 
The existing theaters are doing excellently. At the New 
Alexandra "Crime and Its Penalty" and several other 
American films have been shown during the past two 
weeks. The New Imperial will be showing "Patria" very 
shortly. Mr. Yadan or Mr. Ducasse would do well to show 
it in Calcutta without delay. So far the Calcuttaites have 
not had the opportunity of seeing the acting of Mrs. Ver- 
non Castle. I dare say when "Patria" will be screened she 
will at once become a Calcutta favorite. At the Empire I 
saw British films only. The authorities of this theater are 
proceeding on wrong lines. "Jane Shore" may be an 
excellent picture in its way, but it is in no way superior to 
the several American films which I saw in the Excelsior or 
the New Alexandria. The Mirror of Life, the Eldorado, 
the Royal Cinema and the Globe, I found, were doing 
excellently. At two of these theaters a system of prizes 
has been introduced. Every ticket holder has the chance 
of winning a good watch or something equally useful. The 
drawings are held openly so that no comolaint of unfair- 
ness can be made by anybody. 

* * ♦ 

The final installment of "Liberty" will be screened at the 
New Cornwallis next week. It has been seen by thousands. 
"The Pearl of the Army" has drawn big crowds at the 
Euphimstone Picture Palace. I believe if these two films 
are shown again hundreds will go to see them. 

I have seen Mandan's program for the next season, and 
am glad to say he is bringing out many of the latest 
American successes. These are bound to draw crowded 
houses. 

» * * 

I am glad to find that Mr. Ducasse of the Bijou Grand 
has shown several American successes; for instance, "The 
White Raven," "Pennington's Choice," Rex Beach travel 
pictures, etc. 

* * * 

There will be no Bioscope performance on the Calcutta 
Mandan this year. I should say that no amusement of 
any kind will be permitted. Circuses will have to find 
room in the heart of the city itself. 



I am glad to find that the Calcutta "Englishman" has 
in its Ruia issue published portraits of cinema stars like 
Chaplin, Holmes, etc. The illustrations are well executed, 
and re.lect much credit on the convictions of the journal. 
This is the first time ir. the history of the Indian cinema 
world that portraits of our leading favorites have been 
published by a semi-official daily paper, and naturally this 
new departure has attracted attention. Many of my friends 
have cut out the portrait page, with a view to prestrvation. 

* * * 

In my last I gave the text of the Indian cinema bill, which 
will become the law of the land shortly. It will be news 
to the readers of this paper that "The Capital" of Calcutta, 
the leading commercial weekly, has started a crusade 



70 



THE MOVING PICTURE WORLD 



January 5, 1918 



against serials like "The Shielding Shadow," "Master Key," 
etc. It holds serials like thest responsible for many evils. 
The authorities have been urged to prohibit the exhibition 
of all sensational serials, as these are calculated to pro- 
duce moral and material injury. Certain other papers 
would like to see the censors prohibit films which "fly 
over" the heads of the average Indian cinema-goer. I have 
a shrewd suspicion that the wrath of "The Capital" and 
other papers of its ilk will be appeased if British film manu- 
facturers can arrange to produce big serials. In other 
words, racial question is at the bottom of the frequent 
explosions to which we are treated. Under the new act 
regular boards of film censors will be created in every 
province. But I do not think they will be so senseless 
as to prohibit serials. I have said more than once that 
only Mandan, of Calcutta, among the local cinema pro- 
prietors, specializes in them. Indians like serials, hence the 
wonderful success of this Parsee gentleman. In Bombay 
three or four theaters exhibit serials. These are always 
crowded. Serials might not appeal to a section of the 
European public, but that is no reason why it will not 
allow Indians to enjoy them. It is the fashion with a class 
of people to blame the cinema as being responsible for 
increase in crime. A little inquiry will show that this 
charge is without foundation. I for one have no doubt that 
should the outcry of "The Capital" impress the authorities 
the producers of the serial films will be able to protect 
their interests in this country. 

* * ♦ 

I have seen Mr. Ducasse's new program, and have no 
hesitation in saying that he will have crowded houses dur- 
ing the next season. During the Puja holidays he will give 
daily changes of program. 

* * * 

The proprietors of the Picture House also have made out 
an excellent nrogram. They announce two big serials, viz., 
"Girl from Frisco" and "J. Dale." They are bound to make 
money. 

* * * 

Murrae is a far-off hill station, much frequented by Euro- 
peans. An enterprising person has opened a cinema hall 
here and is doing good busines. "Macbeth" drew packed 
houses for several days. 

* * * 

The Lahore cinema CPuri's) is going strong: as also 
Mandan's Darjeeling Bioscope. The Bioscope Theater of 
Calcutta has once again become a variety theater. During 
the last three weeks it has shown several excellent Ameri- 
can films. The Theater Royal of Calcutta gives two changes 
weekly. American films predominate. The Secunderabad 
Theater is making a lot of money. 




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By J. B. Sutcliffe. 

UNCLE SAM GETS READY," the timely topic of 
which we had a premiere at the New Gallery 
Kinema a few weeks ago, has made an extensive 
booking list in London not only at moving picture theaters 
but at a large number of the central and suburban music- 
lu- Before seeing "Uncle Sam Gets Ready" not a few 
exhibitors opined to the view that the martial preparation 
picture had had its day and perhaps on the side of the 
European forces it has. But the life, vigor and coherency 
of "Uncle Sam," coupled with the exposition of many origi- 
nal resources in the training of the raw material is in itself 
sufficient recommendation. 

* * * 
In connection with "Uncle Sam Gets Readv" I saw a 
rather neat but simple scheme of twisting the initials of the 
tl .! , . e ,.y ords on a six-sheet poster; one that offers up pos- 
sibilities in the exploitation of titles. It was outside a South 
London hall and commenced in bold black with: 

U. S. G. R. 
followed by a query mark and on the left hand side an 
ornamental monogram of U. S. and on the opposite side 
the familiar device G. R. (Georgius Rex) representing the 
United States and the United Kingdom respectively. Be- 
tween the two crests was silhouetted a line of battleships 
linking the two together, the sunset on the wave revealing 



the title of the film, "Uncle Sam Gets Ready." Immediately 
underneath comes the reverse letters: 

R. G. S. U. 
with two corresponding devices at the bottom corners, the 
one on the left bearing "Really Great" and the one on the 
right "Simply Unique." 

* * * 

"Civilization" made its Metropolitan appearance last 
week at the Polytechnic Institute, Oxford Circus, and is 
expected to run there many weeks. It has already been 
exhibited extensively in Scotland and the provinces, where 
it was disposed of on the county rights basis. 

* * * 

The repertory play, "Hindle Wakes," by the late Stanley 
Houghton, is being "done for the pictures" on native soil 
by Maurice Elvey. The play revolves upon the pleasantries 
and scandals of a Lancashire industrial town at the time 
of the annual holiday or in the venacular "wakes," and Mr. 
Elvey has just returned with a company of players from 
Blackpool, where, among other spectacles of Lancashire 
factory workers enjoying vacation, he has secured exposures 
of the famous Tower ballroom. In splendor, size and mag- 
nificence the Blackpool ballroom is considered second only 
to the Casino ballroom at Monte Carlo, having floor ac- 
commodation for 4,000 dancers at one time. 

* * * 

The film of the week in London is the Vitagraph Com- 
pany's version of Robert Chambers, "The Girl Philippa." It 
appeared a fortnight ago at the Marble Arch Pavilion and 
since at other West End theaters. It is booked to appear 
within the next few weeks at every suburb in London. 

* * * 

Andre Chariot, the revue producer, will shortly turn his 
attention to the moving picture. He has practically com- 
pleted the script of a feature drama in which Phyllis Monk- 
man will star. Arthur Weigall, author of the revue, "Bab- 
bly," is to collaborate in its production. 



(I^TOMi^SJaBSJeMaE^ 



Export Items 



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By. E. T. McGovern. 

ANEW export firm, the Mutual Export & Import Corp., 
has entered the Latin-American field, intending to 
operate in Chile, Peru, Bolivia, Central America, Mex- 
ico, Spain and Italy. 

* * * 

Sydney Garrett and Ben Blumenthal have returned from 
Chicago, where they closed a contract for the export rights 
on the Selig picture. 

* * * 

The war tax is rather hard on exporters to Argentina, 
Brazil and Chile. These three countries known as the A. B. 
C. powers have placed a tax on film imported. This means 
that the buyer has to stand two taxes on each picture he 
purchases for exploitation in these countries. 

* * * 

Francisco Elias has recently installed a linotype machine 
for the making of title cards. Elias makes many of the 
Spanish titles that are made in New York and his transla- 
tions are in the best Spanish and French idiom. 

* * * 

"The Fall of the Romanoffs" is now ready for sale in the 
Spanish-speaking countries and a number of worth while 
offers have been received from this territory. Arthur Hoerl 
and Alexander Beyfuss are handling the sales end of this 
territory. 

* * * 

Felix Malitz and Joseph Lamy are busy with plans for 
1918 to enlarge the foreign trade of the Piedmont Pictures. 

* * * 

Edna Williams is handling the foreign rights on the pro- 
ductions of the U. S. Exhibitors Booking Corp. Miss Wil- 
liams has connected with the Robertson Cole Co., a large 
export house, and will have exclusive rights on all these 
films. 

* * * 

The Inter-Ocean Film Corp. has recently sold the exclu- 
sive rights on Speer Carbons to Max Glucksmann for Argen- 
tina, Uruguay, Paraguay and Chile. 

* * * 

Myron Selznick has started to line up the foreign markets 
on the first Selznick Pictures. 



January 5, 1918 



THE MOVING PICTURE WORLD 



71 




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By Marion Howard 

WITH a desire to do something for the cause, the 
Film Club voted to suspend meetings the balance of 
the club year and send money to France to one of 
its members, Mrs. Eugenie Young, over there working with 
the Duryea volunteers in aiding refugees. A pitiful letter 
was read from he'r, resulting in the action taken. Another 
member, Lieutenant J. F. Winston, a Plattsburg graduate, 
is also in service. The club board will meet and may call 
a special meeting at any time if occasion arises. 

» * * 

After quite an absence from the screen, rehearsing, we 
again see Bushman and Bayne in a strong play, "The Voice 
of Conscience" — clean, good atmosphere, well directed, and 
with excellent Southern scenes. Bushman does quite a 
stunt playing double; and aren't the darkies great I The 
blind mother was most pathetic and not overdone a bit. 
Miss Bayne writes me that she expects the fans to like their 
new picture, "Red, White and Blue Blood." Sounds good! 

* * * 

The Hub is pleased over the selection of Professor Baker 
as head of the scenario committee of the Government's 
motion picture department to institute propaganda work 
rightly directed along lines applying to the war. He is 
singularly gifted to undertake this, as proven by his years 
of service at Harvard University. 

* * * 

Another good piece of news is the placing of Benjamin 
Chapin's wonderfully compelling Lincoln pictures under 
the Paramount banner, where millions can see them with 
profit and intense satisfaction. I have seen them here and 
in New York, and having lived "befo' the war," and having 
seen Lincoln, know that they have a big mission, especially 
for the youth of the land. Florence Short plays Nancy 
Hanks as few could do, and, oh, the lesson of it all ! 

* * * 

Do I owe an apology? Looks so, but it was a slip of the 
types that put Donald Brian instead of Donald Hall in the 
Vitagraph picture, "Satin and Calico." 

* * * 

There are several screen players here in the speaking 
play. Among them: Barrymore Brothers in "Peter Ibbet- 
son," also Constance Collier; Julia Sanderson in "Rambler 
Rose"; Margaret Wycherly in "The Thirteenth Chair"; 
Henry Kolker and Frank Gillmore in "The Arabian Nights"; 
Nance O'Neil and W. J. Ferguson in "The Wanderer"; Jane 
Grey in "De-Luxe Annie"; Willie Collier in "Nothing But 
the Truth." Leon Gordon is still at the Copley and com- 
pleting his star part in "The Man Who Stayed at Home" 
after its run of twenty-seven weeks. 

* * * 

"Our Navy," in colors, is the star attraction at Tremont 
Temple over the holidays, made possible by the Prizma 
Corporation. 

* * * 

For light pictures commend me to "The Small-Town Guy," 
with the inimitable Taylor Homes; "Antics of Ann," cleverly 
done by Ann Pennington and Harry Ham, full of healthy 
laughs; "Bab's Matinee Idol." like all the Sub-Debs seen 
thus far — good; "Nearly Married," another offering of 
Goldwyn for Madge Kennedy; the Drews in all their 
pictures. 

* * * 

I saw "The Garden of Allah" the other day for the first 
time — some picture, but why this perpetration, thrust more 
than once: "No one but God and I knows what is in my 
heart"? Nice English, that! My friend, who is quite a fan, 
asked me if I ever saw Tom Santschi smile — did you? 

* * * 

Elsie Ferguson seems to have scored again, and isn't she 
dainty without being conscious of it? "The Rise of Jennie 
Cushing" has been so well reviewed in these columns that 
I can only add a bit. The kiddies played an important part, 
and a picture with children and animals catches me every 
time. Speaking of this combination, what a wholesome 
picture the Essanays give us in "Pants," featuring that 
child wonder, Mary McAlister. The house, a large one, too, 
laughed over the antics of this star and applauded the 
picture at the close. This is safe to book in any community, 
so human and so natural is it. All we missed was Mary's 
dog, with its queer face and black eye. 



A fashionable audience greeted Julian Eltinge's latest, 
"The Clever Mrs. Carfax," put on at the Exeter. We expect 
much from this unusual impersonator of feminine roles in 
his shifts to male ones. Here we get more action than in 
the others, and the opening scene gave delight to the men 
in front, recalling their college reunions when some one 
from outside was pressed into service to entertain. Eltinge 
does his stage dance well and then continues it in the center 
of the table. After that scene he is less spectacular. 

* * * 

Well, "The Price Mark" had some good features, apart 
from the unhealthy sex element, too plainly presented for 
the young to see. There was no attempt at concealment 
of it, either, and the entire surrender of the heroine after 
being ruined and her evident content at it all was revolting 
in a Paramount picture especially. True, there came into 
her life a clean man and all ends well, yet I wonder if it 
is quite necessary to encourage justifiable censorship in 
this way. Thomas H. Ince has given a great picture so far 
as directing goes, and Dorothy Dalton does finished work 
way through, well supported. My neighbor thought Conklin 
with his peculiar face made a dandy villain. There were 
some fine scenes, picturing Cairo, with its splendors, and 
great indoor ones in studio and apartment, also good human 
touches in connection with a crippled boy and the hospital. 
It jarred some to see Adele Farrington playing the part of 
a hypocritical confederate of the man in the case. Here 
is one of the titles — "When an hour has past." Wonder if 

Ince saw that I 

* * * 

On the same program we had Edna Goodrich's new 

Mutual, "A Daughter of Maryland," splendid Southern 
picture, with new touches and situation refreshing to note. 
William T. Carleton's make-up was so good that few in 
front recognized him. Stately Helen Strickland was billed 
as an "old maid sister of the Major," but she could not look 
the part and was ever a picture of the grand Southern dame, 
never suggesting "the girl he left behind him." There was 
good darky stuff in the street scenes, with the kids in 
front. Carl Brickett as the Yankee landscape gardener 
stood out clearly in all he did, but best of all were the 
interior settings, done in some effete old Southern mansion. 
Good work for John R. O'Brien! 

* * * 

A picture of distinctive class is "The Judgment House," 
for the introduction, in support of Conway Tearle, of dainty 
Violet Heming, so long in support of George Arliss. With 
the name of J. Stuart Blacktcn as director we were expect- 
ing much, and being the first of his Paramount pictures, 
too, there was added interest. I liked best the closing scenes, 
though not keen on too much war stuff at this time. Here 
we had corking battle scenes — best seen in a long time. 
Those are fine performances, too, of Wilfred Lucas and 
Crazy Thunder, the Indian. 

* * * 

"Jack and Jill" went well, as do all the Jack Pickford 
pictures. Plenty of punch here, a prize ring figuring. A 
good bit of spunky loyalty was shown by the heroine, 
Louise Huff, who had some funny lines, according to the 
slangy titles. 

* * * 

One of the funniest situations in "The Game of Wits" 
is the scene where the desired bride of an old duffer makes 
him do unearthly things beyond his strength, like donning 
an abbreviated bathing suit and joining members of a house 
party at the swimming pool. When you recall the angularity 
of Spottiswood Aitken and his lack of physical beauty you 
may know he was some sight. The entire picture was full 
of new stunts, humor and good situations. Gail Kane has 
done nothing better, and all credit is due Henry King for 
his sane work in directing the details. 

* * * 

"Maid of Belgium" proved entertaining enough, especially 
in the opening scenes, depicting Belgium -after the invasion 
and the turning back of tourists, taking a young demented 
girl whom they found by the roadside, and transplanting 
her to their pretentious home in America. There were 
harrowing scenes incident to the birth of a child, whom 
the wife passed off on her husband as her own. Space does 
not permit telling much of this episode, but it had its lesson. 
Then the ending was rather suddenly shown, following the 
return of the girl's reason and the visit to that part of the 
world of her husband, a former Belgian soldier whom we 
saw in a flashback. Alice Brady was the unfortunate 
heroine, but somehow she did not seem to fit. We like her 
better in plays of different theme. George MacQuarrie was 
splendid as the husband and held himself well in check 
when his provocation was so great on learning of the 
imposition of his wife. Story dramatic and worth while. 



72 



THE MOVING PICTURE WORLD 



January 5, 1918 



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Motion Picture Educator 

Conducted by REV. W. H. JACKSON and MARGARET I. MACDONALD 



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A Five-Part McClure Production Released by General 
Enterprises, Inc., Presents Strong Moral Teaching. 

Reviewed by Rev. W. H. Jackson, 

THE STRONG moral teaching of the five-part produc- 
tion, "Mother," cannot be too highly commended. 
Cast in the humbler walks of life, it will reach more 
people than if cast in a society vein and do more good. It 
will help many mothers in their loves and in their methods, 
which are not always wise, as this story will show. It will 
also help many sons, for here they will see a true picture 
of that motherhood which sets truth and justice on the 
same pedestal as love. 

To secure a good title for a picture is often a great task, 
and too often the relationship of the pictures and the titles 
are far apart; sometimes so far as to bear no relationship 
whatever. Here, however, is a picture and a title which 
no circumstance or condition can disassociate or separate. 
It speaks for itself, and requires no further explanation. 

The story of this mother in some degree takes its shape 
from the surroundings cf the home over which she presides. 
In a rugged and wild country, with solid rock and rough 
woodland, as well as fertile soil, nature seems to reflect 
itself in the characters of this mother and son — she with a 
character as solid as the hills around her, and mind and 
heart as kindly and beautiful as the fertile soil, yielding 
its fruitfulness with joy; while the son's substance seems 
to partake of the rugged, wild nature of the rough and 
rocky woodland, lacking all the profit and joy of fruitful- 
ness. The strong, stern kindness of the mother never 
wavers'; true to her boy she is just as true to herself. No 
blind love is hers. She is first to see her boy's faults. She 
seeks neither to cover nor parade them, but with firm pur- 
pose and loyal devotion she sets herself the task of proving 
that the justice of a mother love will ultimately prevail. 

The supreme test comes when the son brings home a 
couple of game birds, which are the result of a night of 
poaching with a well-known poacher upon a rich neighbor's 
land. When traced to his home by officers of the law the 
birds are hidden, and the son lies about his knowledge of 
them. At the moment when the officers are about to leave 
the house the integrity of the mother rises supreme. She 
stays the men and produces the birds. Following the 
denouncement of the mother by the son the former 
encourages the love of a girl in the neighborhood in wise 
and motherly fashion, taking her into her own home as a 
help and training her according to her own ideas of caring 
for her boy. In spite of the fact that she knows that, owing 
to an affliction of the heart, her own days are numbered 
she possesses herself in patience and "looketh well to the 
ways of her household." 

One of the strong features of the story is the confidence 
of the mother in the ultimate triumph of her love. At length 
the fatal attack comes and she passes away with her son's 
arms around her, her face lighted with the assurance of 
her victory. 

This picture, which should be widely exhibited through- 
out the country, is a McClure production, and is being 
released by the General Enterprises, Inc., of 1476 Broad- 
way, New York. 



"Tom Sawyer" 

Famous Mark Twain Story Makes Fine Screen Material 

and Arouses Desire for Continuance of Filmization 

of Standard Works. 

AFTER a period of inactivity in film adaptation of 
standard works of literature, the appearance of the 
five-part Paramount production of Mark Twain's 
famous story, "Tom Sawyer,' is most welcome. Well- 
known works of standard authors afford the best material 
for photoplays, and the wonder is that they are not more 
extensively used. 

Jack Pickford makes an inimitable Tom Sawyer, betray- 
ing a natural force which causes "Tom" to live again. The 



picture is an ideal one for boys and girls, and should find 
its way to the boy's column. 

Pictures of this class are not only safe, but they have a 
strong moral influence for good. Their frequent use will 
not only add to the value of the moving picture, but the 
exhibitor will, by the use of them, be able to increase the 
number of his patrons. Such pictures make friends for the 
industry, and have also a tendency to increase the reading 
of good literature. 



Interesting Educationals 

One Sport Subject, Three Industrial and Two Topical 
Subjects. 

Reviewed by Margaret I. MacDonald. 
"Eighth Annual Round-Up— Pendleton, Ore." (Pathe). 

THREE exciting reels of western cowboy sports being 
released by the Pathe Exchange, Inc., vividly illus- 
trative of the eighth annual round-up at Pendleton, 
Ore. For those who !ove the snorts of the cattle range this 
special release will prove intensely interesting. The open- 
ing reel introduces eight tribes of Indians in parade at 
Pendleton, then come the thrilling scenes of bull-dogging 
steers, riding bucking bronchos, the cowgirls' race and the 
race with wild horses. In the course of the round-up the 
knocking senseless of cowmen and cowwomen is passed by 
with the indifference of an every-day occurrence. 

"Making Cord to Bind Uncle Sam's Harvest" 
(Paramount-Bray). 

In the 99th release of Pictograph will be found a well 
illustrated description of how binder twine is made. Made 
of sisal hemp, a product of Yucatan, Central America, this 
useful article is seen to oass through the various stages of 
its development to the finished product, neatly wound into 
balls. The picture finishes with scene? in a harvest field, 
showing the harvester at work. 

"My Lady*. Veil" (Universal). 

The manufacture of that delicate and often fantastically 
designed article of apparel, "my lady's veil," is illustrated 
in the Screen Magazine No. S3. Here we learn that the best 
quality of veil is made from the finest Italian silk, which 
is converted from a skein to a spool previous to its being 
consigned to the warping mill. The weaving of the veil 
on a 16-ton machine, which weaves from 14 to 40 widths at 
one time, is shown, and also the dyeing, drying, brushing 
and rolling of the veil on cards. The making of fancy 
Chenille veils, the ornamentation of which is put on by 
hand, is an interesting feature. 

"Great Natural Industries of Canada" 
(General Film-Essanay). 

According to the fourth number of the Essanay series, 
"The Wonders of Nature and Science," the natural indus- 
try first in importance in Canada is the timber industry. 
This picture gives a good idea of the vast timber resources 
of the Dominion and shows the logging methods followed 
on the Nashwaak River, near Frederickton, New Bruns- 
wick. A log jam of one million feet of timber is an interest- 
ing feature. Some good illustrations of the paper indus- 
try are included in the film, and also interesting scenes, 
showing the dynamiting of asbestos from its natural bed. 
"Training United States Hospital Units" (Universal). 

An interesting series of views contained in Screen Maga- 
zine No. 53 shows the careful training of United States 
hospital recruits in the art of bandaging. We also see a 
messenger bringing news of wounded in the field, recruits 
beating through the bush in search of wounded, a soldier 
with a fractured leg receiving treatment, the applying of 
the splint, etc. The treating of an unconscious soldier 
suffering from a head injury is also shown. The value of 
quick action in cases f emergency is one of the points 
made in the picture. 

"Behind the Scenes" (Universal). 

An interesting series of scenes will be found in the Uni- 



January 5, 1918 



THE MOVING PICTURE WORLD 



73 



versal Screen Magazine No. S3, showing how the wonder- 
land of the stage is whipped into shape by scene painters 
and their aids. An interesting part of the picture illus- 
trates the various things that happen behind stage to pro- 
duce the effects which add realism to the play; for instance, 
what you hear when "Lizzie knocks Pat down the back 
stairs." An attractive subject. 

Visual Education Theories 

Motion Picture Bulletin Issued from the Visual Education 

Division of Los Angeles County, California, for the 

Benefit of Schools Interesting in Character. 

THE VISUAL Education Division of the Los Angeles 
County Schools has issued a revised motion picture 
bulletin for the benefit and enlightenment of schools 
in that vicinity. The bulletin is issued from the office of 
Mark Keppel, Los Angeles County Superintendent of 
Schools, and contains information on various points relat- 
ing to the use of film and stereopticon slide in the school 
for purposes of education and entertainment. The follow- 
ing extracts may not come amiss for those who have not 
the immediate opportunity of reading this bulletin: 

If a school can afford motion picture projector equipment we do 
make such a recommendation provided it is understood that its main 
service at the present time must be limited to general educative results 
having a social and cultural value rather than to class-room 

If the pictures are educational in nature they should be shown dur- 
ing regular time alloted to instruction and not at recess or after hours. 
No school should buy a portable projector without doing so as a 
result of adequate investigation or competent advice. 

It is not safe to use moving pictures without a booth unless slow 
burning stock is used. . 

The only practical method of securing slow burning film, in the bene! 
of this department, lies in the line of co-operative purchase by different 
schools and districts. .... 

The county bureau does not advocate the use of any film which is not 
of standard width and perforation. We believe that schools throughout 
the country eventually must co-operate to solve this problem, and that 
to do so standard film must be depended upon. 

The idea of the booth is identical with the idea of a stove. It must 
be ventilated and must have an exit into the open air for the escape 
of gases, hot air and fumes. Unless a portable booth is connected by 
an adequate outlet with the open air it is entirely unsafe and has no 
protective value whatsoever, being, in fact, more dangerous than no 
booth at all. 

There is no charitable agency producing educational film for the 
benefit of the cause. The county ofiice is not provided with funds for 
the purchase of film for free use among the schools. Such an enter- 
prise would be a prohibitive expense. 

The one best book on motion picture work is entitled "Motion Picture 
Handbook." Its author is F. H. Richardson, editor of the projection 
department of the Moving Picture World. This book is simply written, 
can be easily comprehended by any intelligent person of sixteen years 
or over, is very complete, and gives exhaustive information on every 
phase of motion picture work. 

In addition to such information as contained in the fore- 
going, the bulletin gives a list of feature films merely by 
way of suggestion and explains exchange and rental 
matters, giving names and addresses of well-known firms 
which may be safely dealt with in the matter of equipment 
and material. 



Hugo Riesenfeld is deserving of particular commendation 
for the choice of musical numbers composing this pro- 
gram each of which is significant of a certain type ot 
musical composition. Following the rendering of Hail 
Columbia" the overture of a Glinka opera, described by 
Mr. Spaeth as having been a failure, was played, this 
overture, culled from this opera as a gem of musical com- 
position, is significant of the Russia of Glinka's day, sug- 
gestive of the poetic romanticism, the tragedy and all the 
cooped-up emotions of a down-trodden people. Then there 
was the minuet of Mozart, simple in motif and suggesting 
at different times the light fantastic of the cultured dancer, 
or the heavy tread of the peasant. The group of songs 
beautifully rendered by Mary Ball, beloved of Rialto audi- 
ences, were in the main children's verses set to music. 
These were quite within the range of the child mind, and 
were also much appreciated by older members of the 

audience. 

An educational film, with animated colored illustrations 
of birds of different kinds feeding their young, was followed 
by that delightful tone poem of Grieg's, called "Erotique, 
the (a) number of an interesting group, among which was 
a composition by Hugo Riesenfeld, descriptive of the 
impressions of people from different parts of the earth, 
who suddenly find themselves doing Broadway for the first 
time. The numbers by Kriens were suggestive of a new 
era in American music, in which that which has been known 
as popular music takes, to a certain extent, the form of the 
American classic. 

It is to be hoped that other theater managements through- 
out the country may emulate the example of the Rialto in 
this particular, for it must be recognized by thinking 
people that the frequency and power given to such move- 
ments will go far toward giving America her place among 
the cultured nations of the earth. The ten-cent price of 
admission charged for these Saturday morning per- 
formances make it possible for the children of the rich 
and of the poor to share alike in the educational benefits 
to be derived from such a commendable institution. 



Educating the Children 

Saturday Morning Musicale at Rialto Worthy More Than 
a Passing Comment. 

THAT the moving picture theater can be made educa- 
tive in a musical capacity, as well as by means of 
actualities transmitted to the screen, is being proved 
by the management of the Rialto Theater in the series of 
Saturday morning musicales held there. These musicales, 
which are being continued throughout the winter months, 
are being nicely attended by the more intelligent class of 
patrons that such an experiment is bound to bring forth. 
Started with an eye to providing educational entertainment 
for the children, these Saturday morning performances, 
which consist chiefly of wisely chosen orchestral numbers, 
rendered by the Rialto orchestra of fifty musicians, under 
the efficient leadership of Hugo Riesenfeld, have become a 
delight also to parents and others of more advanced age. 
One of these Saturday morning programs attended by 
the writer consisted of the following numbers, introduced, 
and in some cases explained, by Mr. Sigmund Spaeth, music 
editor of the Evening Mail. 

1. Hail Columbia 

2. Overture Ruslan and Ludmila -----. Glinka 

3. Minuet from Symphony in E-Flat Minor - Mozart 
\. a ) In Winter I Get Up at Night ------ Nevins 

b) A Pocket Handkerchief to Hem - Homer 

c) The Cuckoo Clock -------- Schaefer 

d) I Am Weary of the Garden. Said the Rose - - Hawley 
.">. Educational Film ("How Birds Feed Their Young") 

1>. a) Erotique ----------- Grieg 

b) Along Broadway -------- Riesenfeld 

7. a) Sunday Morning at the Plantation - - - - Kriens 

b) March Negre - --_-_.__ Kriens 

.8. Pomp and Circumstance ------- Elgar 

It. Star Spangled Banner 



AN INTE1 
sent in 
tells of 



"The School of a Soldier" 

Camp Gordon, Ga., Demonstrates Its Appreciation of the 
Moving Picture as an Educator by Adding a Three- 
Reel Picture to Its Regular Course of Training. 

N INTERESTING bit of news from a southern camp, 
by A. M. Beatty, our southern correspondent, 
tells of the use of the moving picture as an aid in 
training the soldier. It is as follows: 

The Government has added moving pictures to its soldier training 
program, and a three-reel picture, "The School of a Soldier." is being 
shown to one regiment each night at Camp Gordon, Ga. The picture 
was made at West Point, and West Point advanced cadets, the best 
drilled men in the world, are the actors. It begins with the various 
courtesies, showing the correct methods of saluting — a private saluting 
an officer, an officer saluting an officer of higher rank, and so on. It 
shows the military reverence to the colors, the proper methods of 
salute outdoors and indoors, on and off duty. The same as applied to 
the playing of the national anthem is shown. 

The student-officers are then taken through the manual of arms, the 
various drills, from the setting-up exercises on through the advanced 
stages, with the different formations. The use of the rifle is then 
demonstrated in minute and interesting manner. Captain Burke, of the 
United States Army, is the actor in this demonstration. 

The picture is intensely interesting, and is one of the most appre- 
ciated training methods yet adopted by the War Department. Every 
soldier at Camp Gordon will be required to witness the picture, and 
to study every phase of the training program therein shown by the 
efficient young West Pointers. 



NEW BURTON HOLMES TRAVELOGUES. 

Beginning with New Year's Day, Burton Holmes starts his 
Travelogues in the circuit of cities which includes New 
York, Brooklyn, Boston, Worcester and Orange, N. J., his 
subjects this season being distinct novelties, the results of 
his journeyings this past summer around what he calls 
"The Militant Pacific." For years Mr. Holmes has sought 
an opportunity to visit the Antipodes — to see Australia, 
New Zealand, Tasmania and the lovely islands of the Pa- 
cific, renowned in poetry and prose, from the days of 
Captain Cook, the great explorer, to those of Robert Louis 
Stevenson and Jack London. He has always wanted to 
visit Northern Japan, hitherto un-Travelogued. He has 
also felt that our own Alaska should be brought home to 
his patrons, that they might mark the changes and develop- 
ment of this gigantic country, measured by a rule which 
could stretch from New York to San Francisco. This last 
summer, with Europe closed by the war, gave Mr. Holmes 
his chance and the coming series here brings pictorial 
proof of the delights and wonders of his 35,000 miles of 
travel. Every Sunday and Monday for six weeks Mr. 
Holmes will be heard in New York City, Tuesdays in Orange. 
Wednesdays in Brooklyn, Thursdays in Worcester, and 
Fridays and Saturdays in Boston. 



74 



THE MOVING PICTURE WORLD 



January 5, 1918 



To Brighten Soldiers' Christmas 

Merry Christmas in the Camps to Be Aided by Use of 
Moving Pictures — Camp Mills to Be Well Looked After. 

WHAT would the cantonments be without the pictures? 
While we are talking about the many advantages 
which the soldiers are enjoying as compared with 
previous experiences in war times (although many hardships 
still exist), nevertheless great credit is due the moving picture 
in that it is a power in every one of its applied properties 
for the benefit of the soldier. At Christmas time especially 
it is filling a large place in all parts of the world, arid in 
addition to its entertaining and instructive qualities, it 
comes nearer than anything else to giving the soldier boys 
a genuine touch of the true home feeling he so much 
longs for. 

In Camp Mills, the nearest large camp to New York City, 
plans are being made to give the soldiers as good a time 
as is possible under the circumstances. The nearby churches 
are furnishing the singers who shall, by carols and other 
songs, make bright many evenings at this festive season. 
Pictures are to fill a large place on the program, and the 
Rev. W. H. Jackson, of the staff of the Moving Picture 
World, is in charge of this part of the work, and will see to 
it that the boys get that which is good, although he has 
already been notified that Fairbanks must have a good look- 
in on the program. 

The Christmas Red Cross drive is also looking to the 
pictures for a special introduction, the part of the exhibitor 
being that of exhibiting the "Trailer" each evening. The ten 
millions of members required is but ten per cent, of the 
population of the United States and may be easily realized 
if all do that which is required of them. Particulars of the 
"Trailer" may be found on page 1863 of the Moving Picture 
World. 



Strand Exhibits "Blood-Stained Russia" 

Patriotism Strongly Evident in Strand Theater Manage- 
ment's Presentation of Vivid Portrayal of Results 
of German Intrigue in Russia. 

A LENGTHY review of the Donald C. Thompson series 
of Russian pictures vas printed in our issue of 
December 22; it will, therefore, be unnecessary to 
retrace our steps to cover the same ground. We would, 
however, like to draw special attention to the attitude of 
the Strand Theater management in showing these pictures 
with their original subtitling, which are worded in the 
strongest possible anti-German language. 

In these pictures is also concentrated a rousing inspira- 
tion to men and women alike to join in the great fight for 
democracy. The baldness of their truths makes us wish 
that their subtitles might be translated into all the 
languages of the earth, and that they might be given a 
world-wide exhibition. Could the poor, misguided Russian 
people, for instance, see these pictures, and read in a few 
brief, clearly enunciated statements their own pitiful story, 
German propaganda might lose considerable if not all of 
its force. 

The exhibition of the Donald C. Thompson pictures in 
any and all theaters in the country constitutes an act of 
democracy and patriotism on the part of each individual 
.manager. These pictures are being handled by the Pathe 
Exchange, Inc. 



Items of Interest. 

An excerpt from an address delivered by Orrin G. Cocks 
of the National Board of Review before the Commonweal 
Club of Syracuse contains interesting facts. It reads thus: 

The Government, for instance, has been puzzling over the question 
of uniting the whole nation for the war. Some departments realize 
that they speak a language which does not reach the majority of the 
people. They have reached the cultured classes, who do not need to be 
reached, and have deluged them with facts, arguments, criticisms and 
Information. All the while the motion picture has gone unostentatiously 
about its work of bintiing together the common people for this vast 
enterprise. 

"Government officials now have commenced to see a great light. The 
Red Cross, the Food Administration, the Liberty Loan, the Committee 
on Public Information, the Treasury and Agricultural Departments, as 
•well as others are trying constantly to use motion pictures. The Govern- 
ment also, in its relation to foreign peoples, recognizes that a far more 
•effective instrument for carrying American ideals and principles than 
the public press is the motion picture. If this agency had been used 
from August, 11114. to the present day in the cities, towns and villages 
•of Russia the present attitude of the Russian people would have been 
decidedly different. There might have been no attempt at a separate 
peace. Italy. France and the northern countries also need a con- 
tinuous stream of motion pictures which actually interpret American 
Site and American democracy to the common people." 

» * * 

The latest in animated news weeklies is the "Independent- 



American Weekly," which will presumably be handled on a 
state rights basis throughout the country. F. W. Brooker, 
Animated Press Syndicate, 71 West 23d street, New York 
City, is named as the proprietor of this new venture. The 
first issue of this weekly was released on December 16. 

* * * 

Universal Current Events No. 32 contains an extensive 
footage of film covering the Halifax disaster. The scenes 
of the film are carefully presented and subtitled, unneces- 
sary exhibition of horrors has been wisely eliminated, while 
the devastation of the city, and scenes in the harbor show- 
ing the remainder of the relief ship Imo have not been 

overlooked. 

* * * 

A film entitled "Eye Hazards in Industrial Occupations" 
was recently exhibited at the Russell Sage Foundation, 130 
East Twenty-second street, New York City, for the purpose 
of illustrating a lecture on the prevention of blindness. 
This reel of film was made up of scenes culled from a two- 
reel picture made by the Visual Education Company, 67 
Irving Place, New York City, entitled "The Reason Why." 
The latter was made for the U. S. Steel Corporation for 
exhibition before its employees. 

* * * 

An attractive subject included in the Paramount-Bray 
Pictograph No. 99 is entitled "The Diary of a Dog 
Chauffeur." This subject, more amusing than educational 
in character, shows a wonderfully intelligent ^dog named 
Poughkeepsie Rex driving a motor on a crowded New York 
thoroughfare. To all appearances he guides the car him- 
self. The more credulous will be not only pleased but 
astounded at this dog's performance in the capacity of 
chauffeur. 

* * * 

The Pathe screen magazine, "Argus Pictorial," contains 
in its fourth number a wealth of interesting material. Fox- 
hunting in Virginia makes an entertaining opening'feature 
for this number, giving characteristc scenes from the chase 
as it is practiced in that State. "Garden Monsters" is a 
series of close-up studies of crickets. June bugs, robber 
flies and other familiar creatures. "Numbers That Draw 
Pictures" is an interesting subject, demonstrating the way 
in which a swinging pendulum marks out curious patterns 
with colored sand. Freuh's "scissorographs" consist of 
animals and figures cut out in paper form, going through 
amusing antics. 



Marie's Beauty Not of Garden Variety 

Sylph-like Comediene, Who Admits Venus de Milo Has 
Nothing on Her, Takes Issue with Famous Singer. 

IN an interview published in a New York newspaper 
cecently Mary Garden declared that she had no use for 
"beauty doctors, beauty curists and the beauty banditti 
in general." She went on to say that women who depended 
upon creams, lotions and powders for their beauty always 
got left in the end, for cosmetics never caught up a sagging 
cheek or concealed a facial furrow. Cold water, good food, 
eaten moderately, no sweets and never a cocktail — this 
was Mary Garden's prescription for wholesome beauty, the 
beauty of good health. 

Marie Dressier, equally well known among professional 
beauties, is quite frank in saying that she regards as 
rubbish the opinions on beauty as voiced by her sister 
artist. 

"Mamie Garden knows as well as I do that we wouldn't 
be beautiful at all if we were not helped out by the beauty 
doctor. She calls him a bandit; to me he is a benefactor. 
I owe my figure, my complexion and my voice to cultiva- 
tion. If Mame didn't believe in beauty doctors why did 
she ever take vocal lessons? A singing teacher is as much 
an improver of beauty as the woman who plasters your 
face with cucumber cream and turns on the steam spigot. 

"Regularly I depend on the very things the prima donna 
says she scorns. In the morning I have my massage with 
violet oil. then a honey-and-milk lotion is applied to my 
face, followed by a secret cream made of fruits and flowers. 
The powder I use is also a secret. More than anything 
else I owe the beauty of my face — which is its expression — 
to this treatment. I dare the Garden girl to use it and not 
be a changed woman. 

"My perfume, too, means a lot to me. I am sending a 
quart of it to the Goldwyn 'Thais.' When she gets a whiff 
her senses will reel and her ideas of beauty will get a jolt. 
Never, never will I tell what is in the perfume. It's so 
'different,' as the advertisements say. It is called 'The Soul 
of Marie.'" 



January 5, 1918 



THE MOVING PICTURE WORLD 



75 



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Advertising for Exhibitors 

Conducted by EPES WINTHROP SARGENT 



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Real Press Stuff. 

JTMQUIN, of L. A., has ranked well as an advertiser, but he had 
to go to Texas to find the real answer to press work. Jimquin 
wandered down to El Paso to see what things wt-re like down 
there. He hooked up with the El Paso Film Service. Before he hooked 
up he did a little Red Cross work. The local chapter was preparing 
for a pageant, and they had no press work, so Jimquin voluntered his 
services, and he writes : 

The first story I brought in was turned down by the city 
editor. He said it would do for an editorial, but they were 
only interested in "news." Well that made me mad — not at 
them but at myself for bringing them in stuff they would 
refuse and I went right back to my little corner and chewing 
another inch off my pencil — no we don't use pencils nowadays, 
do we? — I settled down to turn out stuff that they told me they 
were glad to get and which was published in nearly ever case 
in its entirety. Incidentally I learned something in the pro- 
cess. News writing is much, very much, different than write- 
ups of your show in your paid space or your programs or in 
fact anything else but "news." I made it a point to tell the 
editor that I appreciated his turning my first contr'bution. I 
did, too, because he made me get a hump on mentally and 
write stuff that was worth while. 

This is the one big lesson in writing press work. If you have a 
theater you are supposed to get a certain amount of press stuff along 
with it, and most good natured editors will slap in anything you write. 
They regard it as part of the price they pay for the advertising patron- 
age. But the fiesta was different. The space was free and the press- 
man had to pay for the space in news value. He had to write news 
and not editorial. He had to tell facts and tell them well. It was 
easy for Mr. Quinn to change the style of his offering to suit, but 
he had to go up against the press game as an outsider to learn the 
basic fact of press work. Real press work is not puffery but news. 
Press work benefits the house precisely in proportion to its news 
value. It is not sufficient that you get the stuff printed. It is not 
even enough that you get it read. You must interest, and to interest 
you must offer attractive news items and not flub. No one gives a 
whoop in the regions of the unblest about flub. They read it cold 
and unmoved. What people read with interest is news, or what has 
a news value. They do not care that Miss Bianca Bluff or the Bingo 
films is preparing to do something for the soldiers. That is not news, 
it is merely notice of intention. They want to know that she has 
done something. Learn to give a news flavor to your press stuff. 
You'll not only find it easier to plant, but it will help business. This 
is all carefully explained in PICTURE THEATER ADVERTISING, yet 
even Jimquin did not get the idea. Remember that the first great rule 
of press work is this : 

Press work is of value only if it interests the reader and inspires 
him with a desire to patronize the theater. 

Goldwyn Advertisements. 

Kenneth Macgowan, of Goldwyn publicity, sends in some interesting 
examples of the use exhibitors have made of the Goldwyn ideas. 
The most novel is the heading of an issue of the Miami (Kansas) 
Republican, in which the announcement of the picture at two theaters 
is made in the "ears" of the heading. This is a small paper and 
probably the 1 readers are used to strange happenings, but in a larger 



gMPRESg 

Pub. 

Fridiy. Oct 
19 




M A X 1 ft E 


ELLIOTT 




EK" E5 S 


m»w 


Iwri 


iilPplfi 


at* 


':• lii'.Hn LI: i 







ESTABLISHED IN I 



1 REPUBLICAN. PAQLA. KANSAS OCTOBER i 



VOL Lit. NO. 



town, for a special display, this heading position might cost what the 
publisher charges — tor once. The disadvantage lies in the fact that 
not much room is given for argument, the name of the star and 
play together with the dates being about all that is possible, but it 
certainly seems to be a preferred position in the advertising sense of 
that term. We think that J. W. Llewllyn was the first to use this 
display, but it has been several years since we saw it — or heard from 
Mr. Llewllyn, for that matter. 

In the second example the advertisement on the left is for the New 
theater, Baltimore, Md., and that on the right for the Majestic, Port- 
land, Ore. The latter is a good example of an advertisement well held 
together by its border. There is not much argument, but the facts are 
set forth, and it all hangs together because of the inclosing rule. 
Breaking the rule to get through the arm and rug also helps to gain 
an effect. To have run the rule over to the extreme side of the cut 
would not have been as effective, for the reason that oddity, within due 
bounds, always attracts. Pulling in the rule around the cut gives a 
white margin emphasized by the protruding arm. The display was 



surrounded by advertising on three sides, and this white space helped 
much to keep the advertisement distinctive. In the other example the 
use of rule around the cut isolates it slightly from the rest of the dis- 
play, but running the text diagonally below helps to hold the cut in 
the space. Here there is plenty of argument, and if you will look 
at the cut carefully you will note that there is a line of six point 
between "Goldwyn" and "Jane Cowl," and again between the name of 
the star and the title. We don't know how the management induced 
the printer to permit the relatively unimportant lines to stay in the 




& 



HEW* 
MECTRE 

ALL WEEK 

(SflfowtJlt 

JANEJOl 
SPREADING 



Gotdwyn Pr«mts 

MAXINE ELLIOTT 
"Fighting Odds" 



b? 



DAP 

Totrn from ike Sahmhv Ewnitrg Po,?. iterv by Basil King snd 
pkyiOE <ht *t™. dnunniK l.1™, f ot W „ R „ J,. ..'nT^." ' Dpp0 " un 



C»B1 Wilt Rriuls " ■ 






i, L'nd«r U» Uhmmb „| p lol £ v 



MM 




MAJESTIC 



background, but the impossible has been accomplished. The first of 
these lines reads, "Presents America's Great Emotional Actress," and 
the other runs, "In the Romance of a Generation." Both of these 
lines are of value, yet they have not sufficient weight to justify their 
being played up to the detriment of house, star, and play. The very 
fact that they are set so small will cause them to be read, where in a 
ten-point or larger they would have fought with the more important 
lines and probably none of them would have sunk in. 

Two other examples from the Portland Majestic form an interest- 
ing contrast. Both employ the same space, three nines, yet that on 
the left stands a better chance of making a hit than the one on the 
right largely because a cut above an advertisement does not seem to 
be as intimately connected with the advertisement as one forming a 
part of the display. The quartered advertisement is more prominent 
and more striking, and you connect the girl directly with the displayed 




name. In the right hand display the arm dropping down into the type 
space helps some, but the heavy rule work, on the other hand, seems 
to cut the two apart, and but for the arm that layout would be in- 
effective as compared with the other. Note in the examples, "I'll be 
with you on Saturday," and the larger, "I'll be with you to-morrow." 
The latter is given larger type and a more prominent display because 
the nearness of the showing makes it desirable to give the fact greater 
prominence. Both forms are good enough to rank with Ralph Ruffner's 
"Now, right now," and are more emphatic than a dated day could 
possibly be. At that it would be well to run a dated day in small 
type in case the advertisement should become separated from the head- 
ing of the paper. 

The last examples show a pair of four elevens. The diamond shape 
is also from Portland, and the other is from Cleveland. The diamond 



76 



THE MOVING PICTURE WORLD 



January 5, 1918 



Is not as well done as the other examples from this house. Prob- 
ably the design looked well in the original drawing, but in reproduc- 
tion it looks as though an effort had been made to eliminate the 
name of the star, and this detracts from the suggestion of importance. 
The name of the star, particularly when the star is more important 
than the play, should be made as prominent as possible, and here it 
would seem almost as though they were ashamed of the star. In the 
other example the effect would have been better had there been a 
little more white space between "Maxine" and "Elliott," and the 




^AJESTIC^ 




MAXBNEl 
ELLIOTT 

IN. 

FIGHTING 
ODDS 

By Pa Cocker Megrue 

A Jtory of a wires Loyalty 
p and "Bi^ 9ujinojy a 




two words of the play name. There is slightly more space between 
the latter than the former, but not quite enough. A smaller "in" 
better placed would have gained this spacing. The advertisement is 
compact, the rule work holding it well together, and the general 
effect is good, but it falls short of punch. There is more kick to 
an all-type advertisement from the Grand, Madison, Wis., in which 
some interesting facts about the play in discussion give a force to the 
announced facts. This is "Baby Mine," and the paragraph runs: 
The only American farce ever played in Chinese in China — 120 
nights in Pekin. One of the few laughs the deposed Czar of 
Russia ever had — presented at his order in Petrograd. 

The Farce that captured Paris, Berlin, and London. 

Even more might have been done with that last line, but it is put 
to good use as it stands. 

Commenting upon a recent suggestion that the printing of the 
Goldwyn press sheets are printed on both sides, reducing their use- 
fulness, Mr. Macgowan explains that two copies are sent each ex- 
hibitor. Most of these advertisements were suggested by the press de- 
partment, and it goes to show that where material is offered in avail- 
able form it can be used. That photographic sheet that Goldwyn gets 
out is worth several pounds of mats in flexibility of use. 

For Neighboring Houses. 

This unusual copy from the Victoria, Buffalo, will work well for any 
neighborhood house. "Built around the corner from you — for your con- 
venience," would make a capital program line for regular use. 
THE VICTORIA FORTNIGHTLY FUN FABLE 
Willie Wise taught himself to like honest-to-goodness photo- 
plays at the film theatre just around the corner from the place 
he called home. 

Over there they gave him Mary Plckford and all the big 
ones, along with frisky music and the glad hand when he 
chucked his ticket in the chopper. 

But They were so good to him in his Neighborhood Theatre 
that he imagined he was being bunked. 

So one night when the wind was shooting up Ferry Street 
like a delivery truck he nearly choked himself to death trying 
to swallow his dinner in one gulp ; dove into his class A duds 
and stood up in the car until it landed in front of an open 
work building called a Downtown House. 

It wasn't a high class Downtown House either — but one of 

those cheap joints where the piano sounds like a squeaky sign 

swinging and the movies look like flies tangoing across the 

screen. A mob was trying to break down the doors because 

one only had to pay a dime to suffer 18 reels. Willie wedged 

himself in beside a dame who read the titles out loud and 

proceeded to get an eyeful of a play that was made when 

automobiles were just coming into being. He saw five like 

these and when they removed the seat from his aching limbs, 

he was murmuring faintly: "Out at the VICTORIA they can't 

afford to bunk me — But down here the Sucker Fishing's fine. 

MORAL : — The VICTORIA was built around the 

corner from you to stay — and the longer it is on the 

square and keeps you as a friend the longer will it 

remain to please you. 

Handy. 

The Rosemary, Ocean Park, Cal., is still using the bi-weekly cal- 
endar and the last issue for October was numbered 7G, showing it to have 
been in use for considerably more than 2 years. It is a strip of tinted 
pasteboard 2% by 8 inches, printed across the narrow measurement, 
with dated days and a fortnight's program. A hole is pinched at the 
top, and this hole is large enough to permit the card to be slipped 
over the head of a good-sized nail ; a point wherein some calendars 
fail. People might hang the card, but they will not go to the trouble 
of hunting up a finishing nail to get a small head. The back of the 
card is sold to a local tradesman. The issue is a handy one, and gives 
the essential facts in brief space. Eight subjects are clearly displayed 
with room for considerable added matter as well. Some printers could 
not properly display a single title in the same space. 



His Own Column. 

Carroll E. King, of the Johnsonia, Leesburg, Ohio, writes that he 
runs the photoplay department in the local paper and finds that it 
pays. He explains : 

Note the "Silent Drama" column. By using a minimum of 
30 inches per week and not taking any reduction from the 
regular price, the editor permits me to furnish my own mate- 
rial for this column, just as long as I do not make it too frank 
an ad. I agree with him, for by giving it the appearance of 
news, and running it in the same type face as the editorials, 
and adjoining them, everyone reads it. I know this because 
they often tell me things which they saw in the paper. I am 
always interested and glad to learn about things that they 
read. See? They are in the dark about this being an ad., 
thinking that the editor has put in this column for them. I 
believe that it pays far better than to take my discount on 
he space used and then buy "readers" with it. In order to get 
the maximum amount of advertising out of it without naming 
attractions, I advertise the stars by items about them and 
when the following program lists their names everyone . 
remembers reading about them. I get my dope from the 
"World," house organs, press-sheets, newspapers, and make up 
some myself. 

He takes three twelves in the weekly issue, and gets rather more 
than a column of space, both the advertisement and the "news" column 
being on the editorial page. There is no direct advertising matter 
used in the column, but the items largely concern the players on the 
current program. There is, however, a paragraph in which the editor 
apparently exults that Leesburg is now getting the same films as a 
rival town, and that works more good than did the advertising sec- 
tion saying the same thing. The editor also takes the outside column 
of the first page to announce that the house will give Saturday mat- 
inees for the benefit of the farmers who bring the kiddies to town. 
The matinee takes care of the kiddies while the head of the house 
goes shopping. A special space, three nines, announces the commence- 
ment of the matinees, and another, two fives, calls attention to the 
fact that on Tuesday nights the first show will be given in time to 
permit the performance to be witnessed by those who come in for the 
Grange meeting, and the children can be left for the second show 
while the head of the house goes to lodge. All told, Mr. King takes 
73 inches in one issue. 

Some time ago we commented upon the fact that he did not play 
up the house name. The cut shows the only mention made of the 
house name in a three nines. It seems to us that this is a mistake, 

ANNOUNCEMENT 

Beginning Next Saturday, Oct. 20th, your Home 
Theatre, the Johnsonia, will present a 

BARGAIN MATINEE 

but Mr. King explains that it is the only house in town, and so, any 
advertising is known to apply to the Johnsonia. At the same time he 
wants to decrease the size of the house name and play up the fact 
It is the "home" theater, gradually arriving at the fact this is the 
Home theater and not the Johnsonia. The argument does not seem 
to be a good one from either angle. If there is only one house, call 
it the Home, formerly the Johnsonia. Shading from one to the other 
takes too long. Cme right out with an announcement to the effect 
that it is a home theater and therefore the Home theater. For a few 
weeks use "formerly the Johnsonia" below in a ten-point type, but 
meantime get the reading public so thoroughly familiar with the 
name that when opposition does come — as it will some time — the words 
Home and theater are so inseparably combined that they seem all part 
of one work. When there is no opposition is the time to prepare for 
competition, for competition will inevitably come with the success of 
the first house. Leesburg is still a three-a-week town, but if Mr. 
King makes a go of his venture he will work up to nightly shows and 
then the other house will come along. Meantime get them used to the 
new title. 

Universale Service Helps. 

W. A. Bach, of the Universal Film Co., writes that his company Is 
adding service men to the staff of all its chief branches. They already 
have service men in Toronto, New York, Chicago, St. Louis, Denver 
and Portland, and by the time he has completed his trip he will have 
others in San Francisco, Oklahoma City and Kansas City. Mr. Bach 
adds : 

This means the expenditure of quite a sum of money on the 
part of the Universal, but both the company and myself are 
convinced that the exhibitor is the vital point in the industry 
and we must do all we can to assist him to sell the goods after 
he has purchased them. 

Five years ago this sort of a statement would have been deemed the 
venture of a visionary or clever appeal to the exhibitor not to be 
backed up by action, but the times have changed. Business long since 
found out that to endure it must help the retailer. Today the hard- 
ware salesman who sells a bill of goods out of proportion to the real 
needs of a hardware dealer is more apt to be discharged than ap- 



January 5, 1918 



THE MOVING PICTURE WORLD 



77 



plauded. Now the film companies have wakened to tho fact that If 
they employ trained specialists to aid the consumer in moving his 
goods, there will be a more ample market for these goods. They help 
the retailer to sell that their own sales may continue. And it is with 
a genuine pride that we read Mr. Bach's opening and closing para- 
graphs : 

I thought it would interest you to know that I am having 
every Service Man installed in our branches purchase a copy 
of your "ICTURE THEATER ADVERTISING." * * * I 
have found your little book a valuable work of reference for 
myself and I am prescribing it as a text hook for our service 
men. 

The sale of fifteen or twenty copies of PICTURE THEATER AD- 
VERTISING Is not a considerable item, but the appreciation of good 
Judges means a lot. The service sheets of other releasing combinations 
shows that they have the book, and other publications have studied It. 
It is not so much that we have written a good book a^ that the live 
wires of America have written the volume. If every exhibitor had and 
used this book, we would be hearing less about poor business. 

Another Program. 

W. G. Mitchell, of the Regent, Toronto, sends in the first issue of 
a new house publication. It is a twelve page G by 9 en better paper 
stock than really is necessary. Most of the cuts are newspaper screen 
and do not work as well on a surfaced paper as they would upon a 
more absorbent material. That is the whole idea of the coarse screen 
cut. It is intended for use upon porous paper with an ink that is 
absorbed by the paper instead of drying upon the surface. In the pro- 
cess of absorption the ink spreads, just as It would upon blotting paper, 
though in a lesser degree. It is to provide for this spreading that the 
dots or stipples are further apart. When the cut is used with a sur- 
face-drying ink upon hard finish paper, the white spaces far apart 
make the cut look gray. It would be better to use a cheaper grade 
of stock, or else a finished cover and cheaper stock inside. The pro- 
gram is well displayed on the double middle page, but it Is placed at 
right angles to the general run of the paper, and to De read the pro- 
gram is well displayed on the double middle page, but 1: is placed at 
program in two columns and let it run properly. This will not 
affect the advertising frame surrounding it. A little rearrangement 
will give them all the same preferred next-to-program position. There 
is a generous proportion of reading matter, but a few full-face heads 
would point up this section. The matter runs on without dashes or 
headings. The larger items should carry a one line head each and the 
notes be separated by dashes. This would permit the text type to be 
unleaded without leaving blanks, and in that narrow column eight 
point solid matter would look more important. One mistake, we think, 
Is running the five cent price on the cover page. It deceives few, if 
any, and it looks tricky, since the issue is clearly Intended for free 
distribution. If the advertising is not permitted to overrun the text, 
that program should work hard for the house, for it is well arranged 
and the text is interesting to photoplay fans. 

Paying the Piper. 

Here are some interesting examples from one of the oldest theaters 
in the West, Piper's opera house, Virginia City, Nevada, a relic of the 
boom times. Some of them are a little handicapped by too much copy, 
but they make an interesting study. The first cut gives two ex- 



Th< old fy- L.jW L- .....I., -V, I, II 

>uf ihr Surta A - m rn»ltd in f'li" ■■'.''■ 

"Il a cnitifj lyditOxirlinilhr julhonlir 

MUMl Adultery iKjll I* trvrrr^ -kwd >~o I 

• til 1 clCuLlI It Ha A Kwtd or> HWir UPpfrmml o 



A Wonderful Film 
1 Wonderful Story 



NA1HAWEL HAWTHORNE'S 
Tragic Story of Old Puritan 
NewEngland-admHtedly the 
Creates! American Novel- — 

The Scarlet Letter 



Every Sfurfenf of American 

literature should see it--- 

Sluari Holm, s as Paslor Dfmmesdale 



Piper's Opera House 
Tomorrow JSSS* 




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In HIGH FINANCE 


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amples of an odd and useful form. The main copy is moved to the 
right of the space, with pointing fists in the left hand margin call- 
ing special attention to two points in the story. In the display for 
"The Scarlet Letter" the top paragraph gives the old blue law under 
which Hester was made to suffer. The lower refers to the chief char- 
acter and her penalty. The second example gets in the two punches 
of the story, each being advertised in the inclosed space between. The 
effect is odd and good. Three styles are shown in the other display. 
That in the centre is straight reading top to bottom, picking out the 
big situation and working from that. If you have not the time to read 
it all you can at least get the message from the larger type, and, per- 
haps, the attractor line will cause you to take the time to read. The 
sample on the right gives a bank of small type between the essential 



facts. Here, too, you do not have to read the small lines, but probably 
will be led to. The left hand section shows a split advertisement. The 
lower box gives the current attraction, while the top merely tells you 
to patronize the shows any night. The ballet dancers have no con- 
nection with the text, but are put in to fill out. They catch the eye. 
The orator figure in the Washburn advertisement is more germane. 





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10c — 2St. 



Bryant 
Washburn » 






Skinner's 
Dress 
Suit 1 1« 



PIPER'S 

OPERA 

, „ MO USE 

j) sit 



Most offices carry these small cuts in two or three sizes, and they 
fit "Skinner's Dress Suit," yet few seem to have been used by exhibitors. 
The Piper advertising shows an improvement over the last lot sent in 
some time ago. They keep moving ahead faster than the town probably 
does. The Piper is one of the classist houses, and their work is of 
added interest on that account. 

Use for Yourself. 

The card shown here is being sent out by the Paramount to ad- 
vertise to the exhibitor, but it is an unusually good card to copy. In 
the original it is 4 by G inches, printed in red. with a blue question 



Don't Be A Crank. Be A Self-Starter 



BY 4NNA KATHARINE GREEN 




Who is "5$ 

RV ANNA. KATHARINE GRRRN J 



<Bi»"? 



PARAMOITNT SERIAL 



mark, and put the house name and address in six-point Gothic in 
instead. Use "see" in place of "book" in the curve of the question 
mark, and put the house-name and address in six-point Gothic In 
the lower left hand corner, and "showing" and the date in eight-point, 
the former to the left and the date to the right jf the stem of the 
point. With these minor changes it should make good copy for any 
house using the serial. 

One Quit. 
The Queen theatre, Owensboro, Ky., has gone out of business as a 
result of the war tax.- The two Bleich houses continues, but Mr. 
Hedderick seems to feel that to add the tax to the house cost will 
result In no business. He did not wait to find out. Since all houses 
are equally subject to the tax and the public well understands that it 
is a tax on the patron and not upon the house (which pays other 
taxes) it would seem to be only a matter of a few weeks when the 
new order of things will be accepted. The man who can pay ten 
cents fbr amusement can pay eleven, and three cents should not t"» 
an undue strain upon the man who can afford-a quarter. 

HELP FOR THEATRE MANAGERS 

Picture Theatre Advertising 

By EPES WINTHROP SARGENT (Conductor ol Advertising lor Exhibitors In tho Moving Picture World) 



a 



TEXT BOOK and a HAND BOOK. It tells all about advertis- 
ing, printing and paper, how to run a house program, how to 
frame your newspaper advertisements, posters or throw- 
aways, how to make your house an advertisement, how to 
get matinee business, special schemes for hot weather and 
rainy days. Practical plans that have helped others and 
will help you. 

By mail, postpaid, $2.00. Order from nearest office. 



Moving Picture World, 516 Fifth Avenue, New York 



Schiller Building 
Chicago, 111. 



Wright & Callender Building 
Los Angeles, Col. 



78 



THE MOVING PICTURE WORLD 



January 5, 1918 




about the plot and let the effects care for themselves, Instead of worry- 
ing about effects to the prejudice of the plot. Use a little judgment even 
In taking advice. 



Conducted by EPES WINTHROP SARGENT. 
INQUIRIES. 

Questions concerning photoplay writing addressed to this 
department will be replied to by mail if a fully addressed and 
stamped envelope accompanies the letter, which should be 
addressed to this department. Questions should be stated 
clearly and should be typewritten or written with pen and 
ink. Under no circumstances will manuscripts or synopses 
be criticised, whether or not a fee is sent therefor. 

A list of companies will be sent if the request is made 
to the paper direct and not to this department, and a return 
stamped envelope is inclosed. 



Getting Facts. 

How much information did you bring back from your vacation? If 
you are a city man presumably you found that milk comes from a 
cow instead of a tin can, and that apples grow upon trees and not in 
some farmer's cellar. If your home is in the country it is to be pre- 
sumed that you found out something about the city, but just bow much 
Information have you made your very own? Personally we found out 
a lot of things about people and things, and some of those facts are 
going to be useful soon and some we may hold onto for years, but we 
got a lot of new material, though we are working over old ground. 
The real author is constantly stowing his mind with facts whether he 
travels or stays at home. A street car ride will do an observant man 
more good than will a trip to Europe serve the unobservant. And it is 
well to remember that you do not always get the city stuff in the city 
and country stuff in the country. Some of the best city stuff we've 
picked up lately was found in a town that has a smaller population 
than it had before the civil war. Most facts are elastic, and almost 
all are capable of being reversed. You can use as fact as it stands or 
turn it inside out and get another fact. You can use a fact as such or 
twist it to make something else, or you can put two facts together and 
arrive at a third. The more facts you have, the more ideas you can 
invent, and the more varied the facts, the more varied those ideas be- 
come. Be alert, in town or country, and in time you'll not be worried 
for plot ideas. They will come faster than you can use them and then 
you can use only the very best and ignore the rest. The most suc- 
cessful authors do not write up all their ideas. They offer only the 
best of their work, and in this way they keep the market price up. 
The in and out writer gets a low price on his average. Perhaps he 
could get as much for only a very few of his best stories. 



Still Here. 

A correspondent points out that it was the Creeks and not the Romans 
who besieged Troy and thinks we should not seek to change history. 
We wrote "Romans" instead of "Greeks," but we know better, though 
we did not show it in a recent item. And with that for a starter the 
writer goes on to rhapsodize over the wonderful stories of those days 
as compared with the present day material. He does not realize that 
the stories are being acted over and over again today and in his own 
town. Just because Helen wears a one piece bathing suit and Cleo- 
patra does "interpretive dances" as a means of showing her shape does 
not mean that the Helens and Cleopatras are less interesting now than 
they were then, but they require different treatment to make them In- 
teresting. Right now we are getting war stories that make Caesar's 
Commentaries look like the report of a schoolboy scrap, but we are too 
close to get the full perspective. Right now we get stories that make 
Cleopatra's dalliance with Antony sound like the story of a burned 
out love. Cleopatra merely stood one Roman general on his head. 
There are Broadway show girls who clean out two or three Pittsburgh 
millionaires in a season and yet have to pay press agents to get their 
names into the newspapers. There are still good stories, but they are 
too new to be fully appreciated. 



Helpful. 

Buying up fiction rights is going to help the man who writes directly 
for the screen, though it may be some time before this is made mani- 
fest. Most of the stories with moon faced, soggy young heroines have 
been snapped up. A little girl with curls is not considered so essential 
to the success of a fiction story, and it is probable that after we have 
had a few Skinners and Cappy Ricks and Judge Priest stories we shall 
be permitted direct stories about real people instead of sirupy sou- 
brettes. 



Use Judgment. 

Although we urge authors not to trust to light effects to carry their 
plays, it does not necessarily follow that they should not write in a 
light effect that seems to belong, whether writing the continuity or the 
synopsis only. Light effects will not sell stories without plots, but 
light effects that belong will help to make plots better. The advice did 
not mean that all effects should be excluded from scripts, as some cor- 
respondents seem to believe. It merely means that you should worry 



Forewords. 

A correspondent wants to know if we think that forewords hurt his 
chances of selling his synopses, and adds that it seems to help sales, 
but certainly it does not iirjure the chances of a sale. In the form 
the questioner uses he has a synopsis of his story, then the cast and 
what really is the scenario, but which, with the usual misnaming of 
this business, is known as the synopsis. The cast in detail is wholly 
unnecessary. It should be eliminated. The foreword as the writer ex- 
plains it is too long and too dead. There is no use in briefly re- 
capitulating th story unless you can make it attractive, and in his 
Intense earnestness to make the story wholly clear this correspondent 
takes the life out of the paragraph. The best form would be not mora 
than eight or ten lines directly above the story, single spaced and In- 
dented. This will set it apart from the synopsis in full, which should 
be double spaced. Indenting merely means not writing on the first 
five and last five spaces on the paper. Set the margin at 5 instead 
of and the check at 70 instead of 75. Perhaps some examples of 
briefing will help : 

Persuaded to take a sleeping potion that causes the semblance 
of death. Juliet is laid in her tomb. Romeo, her affianced, 
comes to the tomb too soon, and finding that she does not rouse 
from her death-like sleep concludes that their ruse to evade 
her parents has brought about her death. He kills himself just 
as Juliet rouses, and she, despairing, kills herself with the same 
dagger. 

That Is the essence of Romeo and Juliet, and that is what will sell 
the story If it sells at all. Having read that and found it un- 
usual, the editor is more apt to read the rest of the story. If he 
Is told all of the story in the brief he will find nothing new in the 
full plot, but if he is given merely the main fact the rest will 
give novelty to the second reading. Comedies should read more 
sprightly. Suppose we have this: 

Jlggs knew better than to take home a box of salt codfish 
as the supposed results of his fishing trip, but he did not 
know bluefish from brook trout, and when he took the saltwater 
fish home Mrs. Jiggs could see it was poker and not fish. 
Jiggs thought he had won the pots, but he was wrong — Mrs. 
Jiggs was the real winner. 

This will give the editor the idea of the story and he can dig deeper 
if the idea pleases him. The foreword, or whatever you care to call 
it, is not essential, it is not necessary nor perhaps even desirable. 
Unless it is well done it may even be a detriment, so if you do it, do 
it well. 



Be Interested. 

The first requisite to good work of any sort is interest in that work 
whether it be creative or purely mechanical. The man who dig* a 
ditch with interest digs a straighter and better ditch than the mau 
who is working merely that he may eat, and the man who takes an 
interest is more apt to become foreman than he who sees in the ditch 
merely a hole In the ground. In writing you cannot interest others 
unless you yourself are interested. 



Prepare for the Field. 

Probably two or three million people are today working over back- 
yard gardens who never planted seeds before. Judging from what we 
have seen here in town, a large proportion of these gardens are going 
to be failures, chiefly because the ground was not properly prepared 
for the seed. It is the same with plays. You must plant the plot-seed 
in fertile ground or It will not grow. You must first prepare your 
mind through study before you can grow plays. And study does not 
mean merely the study of technical rules but general education. Rake 
over the ground first, fertilize it, mulch it, turn it over, and then try 
to write and you'll be more apt to gain success. 



Technique of the Photoplay 

By EPES WINTHROP SARGENT 

Practical pointers on the preparation of stories for the screen, 
answering the hundred and one questions which immediately 
present themselves when the first script is attempted. A 
standard and tested handbook for the experienced writer of 
picture plots as well as for the beginner. "Straight-from-the- 
shoulder" information from an author with a wealth of real 
"dollars-and-cents" experience. 

By mail, postpaid. Three Dollars 
Order from nearest office. 

THE MOVING PICTURE WORLD, 516 Fifth Ave., N. Y 



Schiller Bide-. Chicago 



Wriiht & Callender Bid*.. Los Anselei 



January 5, 1918 



THE MOVING PICTURE WORLD 



79 



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ft 

Si 



Projection Department 

Conducted by F. H. RICHARDSON 



jsHS ^> ^° ^° ^" e Ijj ^ e ^> - e '^ ^jg/ %\ H ^_ * * * S e -^ S 51 °> ■> e ^ p ^^!^j? ^ ^ a> ^ ^ 



Manufacturers' Notice. 

r T IS an established rule of this department that no apparatus or 
other goods will be endorsed or recommended editorially until the 
excellence of such articles has been demonstrated to its editor. 



Important Notice. 

Owing to the maBS of matter awaiting publication, It is Impossible to 
r*ply through the department in less than two to three weeks. In order 
to give prompt service, those sending four cents, stamps (less than 
actual cost, will receive carbon, copy of the department reply, by 
mall, without delay. Special replies by mall on matters which cannot 
fee replied to in the department, one dollar. 

Both the first and second sets of questions are now ready and printed 
In neat booklet form, the second half being seventy-six in number. 
Either booklet may be had by remitting 2.1 cents, money or stamps, to 
the editor, or both for 40 cents. Cannot use Canadian stamps. Every 
live, progressive operator should get a copy of these questions. You 
may be surprised at the number you cannot answer without a lot of 
study. 



From Australia. 

Lesley H. Cornell, Grand Theater, Perth, West Australia, sends the 
following interesting letter across 3,000 miles of land and heaven knows 
how many miles of brine. 

May I be permitted to ask a question? I am head operator 
at the Grand Theater, the finest and most costly continuous 
house in this state. It will have been opened twelve months 
the 20th of this month [September. — Ed.]. The projectors are 
"Simplex," and the trouble concerning which I desire to con- 
sult you has caused me a great deal of worry and experiment, 
only to get right back where I started from. When working 
with a 1 Mj-mch spot, which seems to be plenty large enough, 
if one may judge by looking, I get a faint shadow at the top 
of the screen and at bottom of same a faint bluefsh spot, which 
* latter appears to me to be the tip of the lower carbon. Can 
remedy this to some extent by increasing size of spot to full 
two inches, but this means waste of light. The sketches will, 
I hope, make the matter clear. Have tried spacing the con- 
densing lenses; also have moved condenser various distances 
from the film, but have failed to entirely eliminate the trouble. 
Here are my present working conditions : Dallmeyer projection 
lens, 4-inch E. F. ; 3-inch B. F. Distance apex front con- 
denser to aperture, 0^ inches, with condensers close together ; 
distance arc to back condenser, 3Va inches, using 4 Ms menis- 
cusbl-convex lenses. The throw is 100 feet and the picture 22 
feet ; use GO amperes. 

Have the operating room very neatly fitted out, a special 
feature being the large air shaft. In summer I can work com- 
fortably with my collar and tie on, which cannot be done in 
all Australia operating rooms [or in all United States and 
Canadian ones, either. — Ed.]. The theater was built at a cost 
of £5,000 in addition to which the Atex Organ Orchestrelle cost 
£1,500. In addition, we use an orchestra at night. 

There, I am getting away from what I started to ask you 
about, but I am sure you will be pleased to hear from one of 
the boys on the other side of the globe. Have been intending 
to write for some time, but this is my first. Assure you, how- 
ever, it won't be my last. Sent for third edition of handbook 
some time ago. It will doubtless be received before you get this. 
Am regular reader of the M. P. World and study the department 
each week; also have complete Hawkins' Electric Guide, which 
I could not afford to be without. Have been in the profession 
five years, having served two years as apprentice. My first 
"real" position I held for two years, at the end of which I 
was sent to take charge of projection at the Grand. My word, 
Mr. Richardson, but we operators still have lots to learn before 
we may finally rest on our oars and take it easy, and I for one 
have tried hard to improve on my knowledge and work. I must 
say in justice, to you and your department ["Our" department. 
— Ed.] that through it I have gained a vast amount of knowledge. 
If we only had a man like yourself out here we would be happy. 
My word but the American men have something to be thankful 
for in having you there 

And now here is a simple little device I have added to my 
machines. You might set it forth in the department for the 
benefit of Simplex users. I got a strip of aluminum 1/lG-inch 
thick and slightly wider than a film and attached it as shown in 
illustration. The idea is to prevent the end of film, either at 
start or finish, from picking up the oil which works through 
from the bearing. And now, before closing, would like your 
opinion as to condensers; do you think the discoloration I get 
is due to too short focal length lenses, the same being of very 



poor quality and uncorrected — the only kind we can get here. 
So far as I know our other shows have the same trouble. We 
can get no other sizes than 4 and 4V&. 
Your letter will interest our readers, I am sure, even as it has 
interested me, though I am afraid I will be unable to help you much 




<fwT 





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JlVLl. 

BLUE MARK 



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gl"SP()T VW/Cfi 
Aflft/MIZ£S THE 
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because, due to war conditions, whereas your letter was written Sep- 
tember 10th it was not received until October 30th, and the fates only 
know when my answer wili reach you. That operating room light shaft 
is very fine in some ways, but it has two serious drawbacks, viz.,. 
suppose ycu have a fire, and at that particular time the draft happens 
to be down, as it might be. instead of up. Then, too, at matinees the 
operating room Is flooded with daylight, and that makes It Increasingly 
difficult to see your screen as you ought to and must see It if your 
projection is going to be all it should be. This is not meant as a 
criticism, but as pointing out to you the "other side" of the matter. 

As to the pboto you promised in the postscript, would rather have 
one of the operating room, showing yourself and assistant (If there Is 
one) in the foreground. 

I submitted your optical problem to John Griffiths, who has, as you 
know, solved many knotty problems in practical projection optics for 
this department. His reply reads : 

Australia's optical system is all out of balance. His X value 
(distance apex of arc ondenser to crater— Ed. ) is liyi inches pius 
thickness of lens, or about 4 inches in all. His Y value (distance 
apex of front lens to film. — Ed.] is i)>/, inches plus thickness of 
bi-convex lens, or about 10 inches in all. His ratio, therefore, 
is a little more than two to one. No wonder he cannot get 
results. The depth of the cooling plate is about % of an Inch 
and with the condenser so close there would be a shadow cast 
on the top and bottom of the aperture. This clears up some- 
what when he advances his arc, because by so doing he widens 
the angle of those rays coming from the central points of the 
condenser, thus shooting them up Into the opening. Remedy: 
Withdraw the lamphouse until the distance between the con- 
denser and aperture is about IS inches. Then take a piece of 
cardboard about the size of a slide and puncture In It three 
pin holes, one in the center and one in each of two diagonal 
corners. Place this In the slide-carrier and move the arc until 
the beams focus at the cooling plate. Having completed this, 




X3fl 



shut off the current and measure distance between crater and 
condenser. The correct distance for a (10-ampere d. c. should 
be between 3.25 and 3.5 inches from the surface of the lens. 
For a 60-ampere a. c. arc it should be between 2.75 and 3 Inches. 
Australia has, I think, direct current [called "continuous" over 
there, I believe. — Ed.]. His condensers are of too short focal 
length, therefore, to bring the crater to its proper position. 
For every % inch his crater distance is too short, as compared 



80 



THE MOVING PICTURE WORLD 



January 5, 1918 



to the above named measurement for d. c, add one inch focal 

length to the front condenser and everything will be 0. K. 

Example : Assuming 60 ampere d. c. If the three beams were 

in focus at the aperture when the crater distance was 2% 

inches and the front condenser was a 6V&-inch lens, In order 

to place the crater right for CO amperes it would be necessary 

to change the front condenser to (one added inch of focal length 

for each 14 inch difference between 2% und 3%) 8%-inch focal 

length. This would get us a crater distance of 2% plus % Inch, 

equals 3% inches. Get me? 

Here, friend John. Whatcha doin'? Holdln' out on muh? I'll knock 

your block off, or bite your northwest ear. Come across, man, come 

across ! Give us the whole dope on this new scheme. G-r-r-r-r-r man, 

I'm dangerous. Sort of a bad man from Bitter Creek, an' it's unhealthy 

to fool with me. Unless you kick in with the full dope I'll head Nancy 

Hanks toward Ansonia and argue the matter with you, unless I freeze 

to death on the way up. 

As to condensers, Brother Cornell, the United Theater Equipment 
Company. 1604 Broadway, New York City, will supply you with highest 
grade condenser lenses, any desired focal length, at $5.00 per set for 
meniscus bi-convex, or $3.00 per set of two piano convex. To this must 
be added fifty cents for postage. This would make it cost you $11.00 
for meniscus bi-convex for both machines, or $7.00 for piano convex. 
If you order these I would suggest a 7>6 meniscus and 8Y2 bi-convex 
or a 6% and 7V 2 piano convex, with about 18 inches from apex of front 
lens to film with the first named and 16 with the second, the lenses to 
be as close as you can get them without touching. These lenses are 
high grade, but uncorrected. Up to this time we have no corrected 
condensing lenses in form practical for motion picture projection work. 
You certainly will not be able to get either good or economical results 
with your present combination of lenses. I was amused at the three 
pence P. O. money order for carbon of reply. It was all right, of 
course, but seems queer to have a three pence money order travling 
something like twenty-five thousand miles— halfway around friend world 
and back again. 

Compensarc For Mazda Lamp. 

Constant current flow, without any considerable variation in amperage 
Is one prime necessity to long life in the new Mazda projection lamp. 
Up to date the life of these lamps has, according to reports sent to 
this department, been almost anything else than satisfactory. For 
Instance : the Alcazar theater, El Paso, Texas, by its manager, J .E. 
Alarcon. says: "We burned out two lamps In the first five days be- 
cause the compensator would get red hot after a few hours' work. We 
have therefore gone back to the arc lamp." 

Many very similar reports have reached us, and failure to properly 
regulate current flow seems, from all I can learn, to be the principal 
difficulty insofar as satisfactory lamp-life be concerned. 

But now comes the General Electric Company and submits to this 
department a new compensarc which its engineers, working in con- 
Junction with the lamp department of the same company, have de- 
signed. This device is intended to give close regulation in current. 
It is described by the company as follows : 

The Type I Compensarc is a self-contained device, requiring 
no auxiliary attachments, and is rated 750 watts, 110/120 
volts A-C primary and 20/30 volts secondary- The working 
parts consist of compensator, starting switch, rheostat and 
ammeter. The starting switch, rheostat handle and ammeter 
all appear on the front of the steel cabinet which houses the 
compensator rheostat and other working parts. The steel 
cabinet is arranged for wall mounting at point where the con- 
trols will be convenient to the projection machine operator. 
The starting switch at starting the lamp automatically puts 
some resistance In the lamp circuit, so that excessive rush of 
current through the cold filament is prevented. The ammeter 
indicates at all times the current passing through the lamp and 
the finer adjustments of currents are controlled at the will of 
the operator by means of the adjustable rheostat. The oper- 
ator can therefore easily adjust the rheostat to compensate for 
the slight variations In the commercial line voltage and thus 
conserve the life of the lamp. 

Since the Information was not sufficient to enable me to determine 
with certainty of just what the device consisted and bow it operated, 
I wrote the company at Schenectady, requesting further data, to which 
their engineers answer as follows : 

In reply to your request for technical information concern- 
ing Type I compensarc, we wish to report as follows : The de- 
vice is an auto transformer, provided with primary taps for 
coarse regulation of the voltage to the lamp. The one tap is 
designed for use when the primary supply is 110 to 115 volts 
and the other for use when it is between 115 and 120 volts. 
The fine regulation of voltage is secured by means of a 62- 
button rheostat placed in series with the primary. The start- 
ing switch is connected into the primary side of the device and 
at the first position inserts in series with the primary a resist- 
ance designed to cut down the rush of current which would 
otherwise occur through the cold filament of the projection lamp. 
The lamp connections are taken from the transformer at such 
points as will secure the proper voltage. 
The only question arising in connection with this device. It seems 
to me, is, will friend operator stay on the job and watch things closely 
enough to maintain the necessary, even amperage flow? This remains 
to be seen. If it is found there is no real necessity for automatic 
regulation of voltage it will be that much less complication but I 
am just a little bit inclined to question on this point. Well we shall 
see what we shall see, and If the General Electric finds automatic 
regulation to be necessary they will no doubt supply it. Meanwhile 
the compensarc looks very muchly like a long hop in the correct 
general direction. 



New Speer Carbon. 

The Speer Carbon Company, St. Marys, Pennsylvania, sends samples 
of the new carbon it is putting out under the trade name "Speer 
Alterno," together with descriptive booklet and remarks : "Would 
appreciate hearing from you at your convenience relative to this car- 
bon. Should you require additional samples or any further informa- 
tion please let. us "know." 

I will require "further information" before I can say much about the 
carbon. The man who could tell from looking at a carbon how it will 
perform In practice would be a wonder. Also it would be utterly use- 
less to make a test involving a few of the carbons. This department 
only supplies information of real value, otherwise it s usefulness would 
very quickly cease. It is hard to avoid error when every precaution 
is used. We can therefore not afford to neglect any. 

The principal claim for Alterno carbons is that they are noiseless 
for alternating current. If this be true, and they are equal to ordinary 
carbons in other respects, they will be welcomed by those operators 
who are obliged to use a. c. Concerning Alterno the manufacturer 
makes the following statement: 

The operators' difficulties, which included a wandering light, 
ghosts in the picture, sputtering of the arc, and a noise almost 
intolerable, have all been relegated to by-gone days. Operat- 
ing with the Speer "Alterno" Carbons the work in the booth is 
simplified and made a real pleasure. 

By the adoption of special materials, both in the body of the 
carbon and the core, the Speer Carbon Company is able to 
offer to the exhibitor and operator a carbon with Intensely 
bright, white light producing qualities. The illuminating 
qualities of the Speer "Alterno" Carbons bring out the minute 
details of the film and yet have a most pleasing effect on the 
eye. • • • Regarding the wandering of the arc or the 
flickering of the light, it can almost be said :"It cannot be 
made to wander" 
We are pleased to know that "work In the 'booth' Is at last to 
become a real pleasure." I trust Alterno will fulfill the very modest 
claims of brother Speer's advertising man, but I will nevertheless have 
to be shown as to the "become a real pleasure" end of it at least. 
Seriously, I shall have to tell the Speer Carbon Company exactly the 
same thing I told anotner large carbon manufacturer, who recently 
sent in large claims for a new carbon it is placing upon the market 
Personally I do not in the least doubt but that the new carbon has 
superior value. I am not here, however, to set forth my mere belief 
in matters of this kind. I must deal In known, substantiated facta. 
I therefore ask that you send to me the names and address of as many 
theaters as possible which are actually using the new carbon. I will 
then select as many as I may wish from the list at random and corre- 
spond with the chief operators, getting their opinion of the carbon. 
In this way I get first-hand, thoroughly reliable data from men 
actually using the product, under discussion and will be in position 
to tell my readers what the operator himself thinks about it. 
Incidentally, the list from the other manufacturer has not as yet 
arrived, though it probably will in due time. 

Speer literature advises the use of the "jack-knife" set as best 
for the new carbons. This is a serious error. Granting that the' 
operator can get a higher c. p. with that set, the fact still remains 
that no operator can or will maintain steady, even illumination with 
a jack-knife set. It simply Is not done. I have been working for 
eight years to eliminate the jack-knife, and am sorry to Bee a carbon 
manufacturer advising it. That heavy-headed error has worked much 
injury to screen illumination in the past. I was congratulating my- 
self that at last we had it killed and now the dry bones of its skeleton 
are rattled by a manufacturer. Shame upon you, brother Speer ! 

Let us have that list as soon as you can. Cut out that jack-knife 
abomination, and believe me when I say that I trust that the new 
carbon will prove to be of genuine value to the Industry. 



New Screen to Be Marketed. 

Prom the Middle West comes the following : 

In about two weeks (November 11) I propose to market a 
new screen, which will have a specially prepared surface 
giving a more distinct picture. This screen will be more easy 
on the eyes and will give added value to the tones and light- 
ing effects ; also It will require but two-thirds the light re- 
quired by the ordinary screen. I am going to demonstrate this 
curtain in a couple of Chicago theaters and will expect to do 
some advertising in your columns. Would you prefer seeing a 
demonstration before seeing my copy, and If you believed In 
my new curtain would you also help It along editorially? 
You will take notice that this manufacturer claims quite some 
considerable many things. And maybe he's In position to deliver friend 
goods too. Who shall presume to deny the possibility? But this is 
something like the steenth time we have been Informed by the en- 
thusiastic maker of a new screen that it was going to fill us with 
astonishment : that it was the one thing neded to put the industry 
on Its feet right : that ten amperes on its wondrous surface would do 
more, oh very, very much more than twenty on mere common screens ; 
that it would give depth, brilliancy, have no fade-away and — all the 
rest of it. But alas, also alack. We sigh to say that in the ointment 
were flies. Some were good screens, which endure unto this day 
and have many friends, though not exactly world beaters. Others were 
really remarkable until time waved his wand just a little way and — 
they went out of business. Others were never even heard of after the 
first great noise. And so it goes. 

No, friend manufacturer. We sincerely trust you have everything 
you claim, and have it in a form which will not . tarnish — a form 
which Old Man Time will let alone, BUT that must be demonstrated, 
and time is one great, little ole demonstrator. Certainly 1 will give your 
screen editorial notice, whether you advertise it or not, if you send 
samples of screen, not less than one foot square, for examination. 
But I cannot "help it along editorially" until I KNOW it is all that 



January 5, 1918 



THE MOVING PICTURE WORLD 



81 



it claims to be, and time alone can determine that point. I hope you 
make good, however, because such a screen would be for the good of 
the exhibitor and the industry, of course, and anything which is good 
for the industry is welcome. I would not, however, adivise other screen 
manufacturers to abandon their plants just yet. Wait awhile and see 
what we shall see. 



You are all invited. Friend Palm Garden is one of New York's most 
popular ball emporiums, but we intend to show it what a real crowd 
and a real Big Doings looks like. 



His Third Enlistment. 

John E. Barnett writes from Anniston, Alabama, as follows : 

Have time to scribble a few lines, which I trust will find you 
in good health and enjoying the Big Town, as I certainly 
would could I but be there. This makes my third enlistment, 
and if the war continues it will not be my last. Being what 
most folks call a "crank twister," or a "film lacer," as operators 
are loosely titled here in Alabama, I just had to write you. 
I selected the most dangerous branch of field service, the 115th . 
U. S. Machine Gun Company, because it offered quickest results 
and most sat sfaction if ever we meet the Boche in France. Our 
craft is fairly well represented. There are quite some theatrical 
workers, but a majority thereof are operators. I recently joined 
the Mis-frame heavies which Brother Sherman started. Was 
then at the Maryland theater in Cumberland, Maryland, where 
Simplex machines hold the fort against all-comers. I have oper- 
ated some down here, for Y. M. C. A., using a brand new 
Motiograph, a jim-dandy mach'ne, by the way, using d. c, 
projecting a 20-foot picture at GO feet. .The boys enjoy pictures, 
as it is a very healthy, unsuggestive entertainment of new stuff. 
Exchange supplies five reels three times per week. Our pros- 
pects for getting to France are good, and soon, too, I think. 
Anniston has seven theaters. The "Noble" is a Marcus house, 
and B. F. Keith has a fine vaudeville-picture house under way. 
Operators here are Just about the average. Should you run 
across brother Sherman of the News please jog his memory 
concerning my case before I. A. Board in New York City. 

Brother Sherman is no longer with the paper you name. Don't 
know what he is doing. Seems to have crawled into a hole, yanked 
said hole In after him and sealed the opening. First time he comes 
out for air I'll nab him. Good luck to you, my boy. I have a son in 
the navy. He expects to sail soon and his ship will carry fighting men 
to France, not once but many times. You might happen to go on 
his ship. His name is Lee Richardson. He runs the blower engine — 
or that Is his duty now. Another boy who just simply adopted me for 
his father is already in France, in the aviation corps. I, myself, have 
some Liberty bonds and have "done my bit" in other ways. But It is 
something more than awful to have the boys slip out through the bay, 
one by one, and not know whether or no you will see them again. My 
own son is, 1 believe, thank God. at least comparatively, safe ; Br Is 
the son who "adopted" me, being in the mechan cal department and 
not flying, but there is Fred Bachman, Evers Abbey and many others 
who — well, I am getting to hate the sight of the narrows and the ocean 
beyond. It is, I think, even harder to stay behind and watch and wait 
for news one hopes to never hear, than it would be to tackle the trenches. 
Guess if I wasn't too ancient to be accepted I'd get on the job and 
do some lead projecting myself. Good luck, my boy, and may you come 
back safe, sound and with a sprig of olve in your gun's barrel and a 
paen of victory ringing clear, that all the world may know that right 
his triumphed. 



Chicago Operators' Ball. 

The editor is in receipt of a neatly engraved card, reading as follows : 
You are cordially Invited to attend the Ninth Annual Ball of the Scien- 
tific Projections Engineers, Local Number 110 of the I. A. T. S. E. and 
M. P. M. O., Wednesday evening, December Fifth, Nineteen Hundred 
and Seventeen. Coliseum Annex. 

And I would thoroughly enjoy being there ; also had the Invitation 
been received a week earlier I am not certain but that I'd have been on 
the Job — so you see what you escaped. I am writing this the evening 
before the date of the ball and am wishing for the Chicago men the 
very best time ever. Whoop-er-up, boys ; let joy reign unconflned. 



New York Operators' Grand Ball. 

On the night of February fourteenth next, New York Operators' Local 
Union 300 will give its annual grand ball at Palm Garden. Already the 
ball committee has plans under way which promises to make the affair 
one of the real events of New York's theatrical season. 

Preceeding the grand ball will be a vaudeville entertainment, the secur- 
ing of talent for which Is in the thoroughly capable hands of Will C. 
Smith, of the Nicholas Power Company. This as-ures the entire success 
of that part of friend program. The lighting effects will be in charge 
of this particular editor, and he intends that it shall be wc-th looking 
at. Mr. S. L. Rothapfel, managing director of the Rialto theater, will 
lead the grand march with one of the brightest stars of the film firma- 
ment. And to crown it all a moving picture of the grand march will be 
made, and will be shown at the ball at about two a. m. in negative form, 
the positive to be shown later if possible. 

Some doings, my boy, quite some considerable doings. The editor 
has been delegated to act on a committee of which Chas. Unger is 
chairman, to secure the attendance of Mayor Hylan, and what is more, 
we expect to succeed. Florence Turner will be there and we hope our 
old friend Anita Stewart will again favor us ; also there will be others. 

The editor has been delegated by the committee with the pleasint task 
of inviting every union within visiting distance to attend in a body, if 
possible, as the guests of Local 300. If all cannot come, at the very 
least we hope each union will send a delegation, and I will see to it 
that invitations, etc., reach you in due time. Come on, boys, get into 
the picture and maybe run yourself on your own screen, for we expect 
to get at least some of the film into one or more of the topicals. 

It Is going to be one great, big rip snorter of a howling good time. 



Controller Trouble. 

Pomeroy, Iowa, sends in the following unsigned letter: 

Am having trouble with my Power's Six A motor drive. 
Supply is 00 cycle, 110 volt, motor being built to accommo- 
date that current, of course. Have tried to adjust pressure on 
the friction disc, but it apparently makes no difference. Put 
on a new fiber wheel about four months ago. Operating room 
floor is cement and the vibration is something awful. Do you 
think some felt or cork under the machine legs would im- 
prove matters? Heard your lecture at Fort Dodge and sure 
got some facts drilled into my ivory dome, and they will stay 
there, too. 

You do not say whether or no you have a Handbook, Pomeroy, but 
presumably you have, and on pages 506 to 510, inclusive, you will find 
the Power's speed control fully described and illustrated, with full 
directions what to do under almost any possible kind rf trouble. You 
were very careless in your letter. You did not tell me whether or no 
Installation of the new fiber disc made any difference, and if so what 
difference? Presumably your trouble will be found in an uneven sur- 
face of friction material R 14, plate 2, page 500 of the Handbook. 
This may be caused by several things, the most likely being the 
carrying of excessive tension between the friction wheel and friction 
disc R 13, plate 2, and the leaving of the two surfaces in contact over 
night. Instruction No. 4, page 508 of the Handbook, says : "It Is, of 
course, necessary that there be sufficient tension or friction between 
the friction material R 15 and driving disc R 13 to pull the projection 
mechanism, but anything more than sufficient to accomplish this pur- 
pose will merely result in undue wear of the friction disc, friction 
material and unnecessary consumption of power in the motor • • • 
and the book then goes on to describe, in minute detail, just how to 
regulate the friction. Briefly it Is done as follows : at the end of the 
shaft carrying friction disc is a knurled thumbscrew. Loosen its 
locknut and slack off on the thumbscrew until friction disc and friction 
wheel are entirely out of contact with each other. Now start the 
motor and, having first set the speed control lever so that the friction 
wheel is pretty well in on the disc, slowly tighten up on thumbscrew 
until projection mechanism comes up to full speed and you are satis- 
fled there is no slippage between wheel and disc." Your tension will 
then be juts right. This must, however, be done with a film in the 
machine, and you must be sure there is no excess of tension and no 
slippage. Instruction No. 3, page 508 of the Handbook, says: 
"CAUTION : never leave the controlling lever down when the machine 
Is standing still. Always pull lever clear up so as to disengage the 
friction wheel from the disc. Failure to attend to this wilt probably 
result in flat spots In friction material." I think probably your trouble 
is due to this cause, plus excessive tension between the two wheels. 
The friction material may be trued up by following instruction No. 1, 
page 507 of the Handbook, which reads as follows : "Should friction 
material develop flat spots, or become eccentric in form, it may be 
trued up as follows : place point of new ten or twelve-inch coarse 
file on rod R 30, plate I (cross rod back of friction wheel), using rod 
merely as a rest and let face of file bear lightly on friction material, 
while motor is running. In doing this be very careful to have the 
file bear perfectly true and level (hold point of file flat on rod), else 
you will get the face ground off at a slant and it will not fit face of 
friction wheel squarely. 

No, cork or felt under legs of machine would do no good, since the 
vibration is presumably in the machine itself, though from your letter 
it might also be in the floor. It is necessary to be very careful In 
describing trouble. I am a long way off, Pomeray, and have never taken 
even a correspondence course in long distance mind reading. If my 
diagnosis Is not right you will have to be more explicit In describing 
the trouble. 



Projection Experience 



There Isn't an opera- 
tor'i bootb In the unl- 
rerae In which thlj care- 
fully compiled btmk will 
not un tu purchaie 
price each month. 

Bay it Today 

$4 the Copy 

Postpaid 



p.?t'u°r n e Handbook 

For Managers and Operators 
By F. H. RICHARDSON 

The recoenlzed atandard bond on the work 
of the operator. Complete deecrlptlona and 
Instructions on all leading machines and 
opt- rat inn equi pment. 



MOVING PICTURE WORLD 

Schiller Bide. 516 Fifth Avenue ^aWiildl)' 

Chicaco. 111. New York City i^, AnI ,| H , Cal. 

To save time, order from nearest office. 



This paper has never been published except In a Uinlon shop, 
•o It makes no difference whether we print the CnloB Label or 
not, but at the requeat of a few of our reader* to the editor of 
this department It Is printed herewith 



82 



THE MOVING PICTURE WORLD 



January 5, 19 IS 



ggll g g- - ^ g> s- g ^jgL5° ^ g -° g° g-g - • • > -X"°> -^ '°js p^-s* °^' °> ^ °js .'% . ^ °% ra - g 



Motion Picture Photography 

Conducted by CARL LOUIS GREGORY, F. R. P. S. 



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Inquiries. 

QUESTIONS in cinematography addressed to this department will 
receive carbon copy of the department's reply by mail when four 
cents in stamps are inclosed. Special replies by mail on matters 
which cannot be replied to in this department, $1. 



Manufacturers' Notice. 

It is an established rule of this departmenl that no apparatus or 
other goods will be indorsed or recommended editorially until the 
excellence of such articles has been demonstrated to its editor. 



A Model Motion Picture Laboratory (Continued). 

Four huge drums are the predominating features of the drying room. 
Each of these drums hold 1,600 feet of film and they are kept rapidly 
revolving by means of individual electric motors. Temperature and 
humidity of atmosphere are very important in this room. Speed is 
desirable, but if the films are dried improperly the texture is spoiled 
and they are likely to reticulate or show granular markings. There- 
fore, to secure safety while speed is maintained, this room is supplied . 
with a huge air conditioner which automatically supplies air at proper 
humidity and temperature. This machine strains, washes and warms 
or cools the air as desired and according to the way its con'rol is set. 

In the assembly department films are cut, patched and put together 
at a long work bench which has a fibre board top — hard and clean. 
Each workman has an electric pocket set flush with the top of the 
board and covered with glass which is used to show every detail of 
the film. For patching and repairing the films are clamped down on a 
specially designed device like a vise. Special reels are used for wind- 
ing and unwinding. Each section of the long bench is fitted with steel 
receptacles for scrap and for finished stock. 

This room also contains the inspector's bench, with its special light 
box, through which the films are run, and a cleaning machine. The 
latter, operated by motor, runs the films over a system of rollers and 
brushes dampened with cleaning fluid. 

One factor of the department not previously mentioned and located 
In another part of the building, is the theater — a neat little auditorium 
with a seating capacity of 300. Every now and then the shop foremen 
assemble here to view films of an educational character. Distinguished 
visitors are also given a motion picture program in the theater and are 
frequently surprised to find themselves on the screen, as they have 
been taken by the motion picture operator unawares and the film has 
been developed while they have been inspecting the factory. 

The department also produces all the still photography used by the 
Ford Motor Company for advertising purposes, in all printed matter, 
etc Hundreds of portraits are made every week. Two special develop- 
ing rooms are devoted to 8x10 still pictures, and there are many spe- 
cial devices used in the still photography quite distinct from any of the 
movie apparatus. Among these machines is a mechanical dryer, which 
dries prints automatically and in short order by a blower system, so 
that the pictures do not curl up. The still department produces a large 
number of pictures of machinery and parts and thousands of lantern 
slides. 

Such has been the development of two years, and it Is doubtful if 
there is any other industrial establishment In the world that has used 
photography to the extent the Ford Motor Company employs that art 
In merchandising and in spreading an industrial message. It is the 
first manufacturing plant to use the motion picture and the only one 
to maintain such a department as an integral and constant factor of 
its system. But in spite of the amazing growth of this department the 
end is not yet in sight. More room is necessary and arrangements are 
already being made for additional space. 



Valuable Book Issued by Eastman Kodak Company. 

Abridged Scientific Publications from the Research Laboratory of the 
Eastman Kodak Company, Rochester, 1917. This is the second volume 
of abridgments of scientific papers published from the laboratory of 
the Kodak Company, and contains abridgments of the material issued 
during 11)15-10. It is not intended for general distribution, but is 
rather of interest to advanced workers along certain lines. The subjects 
covered are wide in their application to the many phases of photography, 
and, as will be surmised, are of a technical nature. 

These abridgments are highly condensed results of about twenty-five 
papers giving the results of important investigations into various 
photographic problems, some of which have a very important bearing 
upon cinematography 

Among the subjects may be mentioned "Projection and Focusing 
Screens," "Relative Photographic and Visual Efficiencies of Artificial 
Illuminants." "Proportional Reducers," "Optical Properties of Light 
Filters," etc. 



. Pyro Developer for Titles. 

In view of the expense of the regular hydoqulnone title developer 
the following pyro developer will give a density equal to the regular 
hydroquinone-caustie title developer if used for a little longer time, a 
preferred time and temperature being five minutes at 70 degrees 
Fahrenheit. 
The following is the formula: Avoirdupois. 

Sodium sulphite, anhydrous C lbs. 

Pyro 13 oz. 

Carbonate Soda, anhydrous 2 lbs. 

■ Caustic Soda, pure 3 z. 

Potassium Bromide . . . | '. . . . G oz. 

Water 10 ga i. 

Dissolve the sulphite in some water, then add the other ingredients 
In order given. If it is required to keep the developer a long time 
it may be desirable to make up and keep the soda as a separate solu- 
tion, or, better still, make up a concentrated stock so.ution with less 
water and keep the stock solution in a large bottle, with a glass 
siphon for removing the developer, protecting the solution from oxida- 
tion by pouring a layer of heavy cylinder oil about a quarter of a 
inch thick over the top of the solution, where it will flow In a heavy 
viscous sheet on top of the solution, protecting It eifectually from 
the atmosphere. 

A short piece of rubber tubing drawn over the en J of the glass 
siphon and constricted with an ordinary spring clothes-pin provides 
a good air-'tight stopper, which may be opened by pinching the clothes- 
pin. When wanted for use dilute with the requisite amount of water 
and use immediately. As pyro developer oxidizes so rapidly this 
formula is only recommended for use with the drum system of develop- 
ment, where the small amount of developer used for each fresh drum 
may be thrown away and a fresh batch used for each new drum. 



"Pictorial Photography." 

"Pictorial Photography, Its Principles and Practice," by Paul L. 
Anderson, E. E.. is a new book that should be in the hands of every 
photographer interested In the pictorial aspect of the work. The book, 
of over three hundred pages, contains over twenty balf-tone Illustrations, 
nearly twice that number of line cuts, and is handsomely bound in 
cloth. Mr. Anderson, a well-known contributor to photographic maga- 
zines, has in this book, achieved a most gratifying result by tbe method 
employed. While the work is authoritative and technical matters have 
been treated in a scientific manner, a too strict adherence to technical 
language has not been permitted to detract from the usefulness of the 
information imparted. Not only this, but the extremely elementary 
Instructions with which the average book of this character Is burdened, 
has been very sensibly left out. The remarkable part of the work lies' 
in the fact that while Mr. Anderson has a keen appreciation of the 
pictorial possibilities of photography, he has a clear grasp of the 
scientific principles upon which the worker must base his efforts If 
success Is to be achieved, knowing that a knowledge of these underlying 
principles will enable the worker to so command the technique of 
photography that he may secure the results necessary In the carrying 
out of his artistic Ideas. Special attention has been given to the 
intimate relationship existing between the two, with the result that tbe 
book is an exceptionally Informative one. while still being most readable 
and enjoyable. Published by J. B. Lippincott Company. 



"How to Take and Make Moving Pictures." 

The above is the title of a handsome little booklet of about fifty 
piyes, filled with most informative matter in keeping with the title 
This book Is issued by the Ford Optical Company, ltCD Sixteenth street,' 
j-enver. Colorado, and sells for the modest sum of thirty-five cents 
post paid. The book contains some twenty-five or thirty illustrations 
that adds much to the clearness of the instruction that is given. An 
idea of the field covered can be gathered from a few of the chapter 
titles, which are as follows: What is a Motion Picture? The Camera 
and Its Construction, Lenses and Formulas, Developing the Films, How 
Films are Printed, Toning. Dyeing and Coloring, Title Making, Mis- 
framing, Causes of Unsteady Pictures, Flickering and Electric Mark- 
ings, Trick Pictures and How a Motion Picture Can Be Made 'n Pay. 



•Copyright, 1917, by the Chalmers Publishing Co. 



"Cinematography for Amateurs." 

This is the latest addition to the well known English series, "The 
Amateur Photographer Library," in which- the author, Leonard Donald- 
son, gives us. In twelve chapters, a very comprehensive outline of what 
is required In the way of apparatus and "know how" for the production 
of moving pictures in an amateur way. Twenty illustrations and nearly 
a hundred pages of text are used without waste in telling how to start, 
with securing the idea for the film to projecting it upon the screen. 
The price Is quoted as one shilling, sixpence, postage two pence, which 
would mean sending about forty cents to the publishers. Hazel], Watson 
& Viney, Limited, 52 Long Acre, W. C, London, England. 



January 5, 1918 



THE MOVING PICTURE WORLD 



83 



Berst Closes Big Deal Contracts 

Pathe Plays for Tom Moore's Eighteen Theaters in Wash- 
ington. 

J A. BERST, vice-president and general manager of 
Pathe, arrived in Los Angeles recently on a trip in 
• connection with the expansion of releasing plans for 
1918, and it is stated that the greater program of Pathe 
Plays will occupy Mr. Berst's principal attention. Stars and 
studios, it is reported, are both scheduled for consideration 
and many important developments are expected as a re- 
sult of Mr. Berst's visit. 

On the way to the Coast, Mr. Berst, accompanied by his 
assistant, G. A. Smith, stopped off long enough in Washing- 
ton to conclude with Tom Moore, one of the most progres- 
sive exhibitors in the country, one of the biggest deals in 
film history of the Capitol. This calls for the showing of 
Pathe Plays in all of the eighteen theatres under Mr. 
Moore's control, a new $2,000,000 company to be known as 
Moore's Theaters Corporation having been incorporated, 
through which he will conduct the business of his houses. 
Preliminary negotiations with Mr. Moore were conducted 
by D. F. O'Donnell, manager of Pathe's Washington branch. 

"I was surprised," stated Mr. Berst upon his arrival in 
Los Angeles, "to learn the extent of the feeling of unrest 
among the exhibitors from coast to coast. This statement 
applies particularly to the large exhibitors, but I under- 
stand from my branches that same conditions apply also to 
the owners of the smaller houses, the backbone of the 
industry. 

"I do not think I exaggerate when I state that the 
situation is so serious, as to assume the proportions of a 
revolt. Everywhere 1 go I find the same situation. The 
exhibitors with whom I discussed conditions unanimously 
agreed that the greatest evil in the industry today is the 
high film rental being charged for unproductive pictures. 

"Torn Moore, whom I consider one of the greatest ex- 
hibitors in the country, offers a good illustration. Mr. Moore 
told me that he submitted to extravagant prices for stars as 
long as he saw a possible profit. But when an attempt was 
made to force him, through a contract, to show all of the 
pictures of one company, to the exclusion of all of the other 
companies, he stated he canceled in all ninety contracts for 
eighteen theaters. We are pleased to announce that Mr. 
Moore has arranged to show our forthcoming feature pro- 
ductions. 

"Before taking action along definite lines, I will make 
a careful survey of the producing activities in California. It 
is conceded that better pictures can be made for less money 
in California than in the East and I am considering plans 
which would mean a centralization of practically all of our 
production activities in or near Los Angeles." 

It is reported on good authority that Mr. Berst has un- 
der consideration several additional stars for his Pathe 
Plays program, a new company to produce comedies and 
another serial company. 



Standard Buys A. P. A. Engraving Plant 

"Billie" Huffman and His Associates Consolidate By Pur- 
chase Two Big Concerns Doing Business in Picture Field. 

NEWS of interest to the moving picture trade came to 
light last week when it was announced from the of- 
fices of the Standard Engraving Co. that the Stand- 
ard interests had effected the purchase of the big engraving 
plant which had been operated for some time by the Amer- 
ican Press Association and that the two engraving busi- 
nesses» Standard and American Press Association, would be 
combined under the name of the Standard Engraving Co. 
The enlarged business will be conducted at the present ad- 
dress of the American Press Association, No. 225 West 
Thirty-ninth street, New York City, the entire top floor of 
the big loft building there being used. The present quarters 
of the Standard Engraving Co. at No. 143-145 West Fortieth 
street, will be vacated as soon as extensive alterations at 
the Thirty-ninth street address, made necessary by the 
consolidation, have been completed. 

The Standard is "Billie" Huffman's business and the 
progress being made by the company is a source of much 
gratification to scores of people in the moving picture in- 
dustry with whom Mr. Huffman, Ed. Chilton, and their able 
associates have been dealing for years. 

The move to another address will be the second in the his- 
tory of the firm, which was organized in 1895 with small 
quarters at No. 61 Ann street, New York City. When the 
move to the Fortieth street address was made about twelve 



years ago it meant the establishing of the first engraving 
plant north of Thirty-fourth street in New York City. 

The present Standard plant, completely equipped to handle 
all kinds of photo engraving, employs approximately fifty 
workmen. In taking over the American Press Association 
shop the company secures equipment which will make neces- 
sary the employment of half again as many people and will 
make the Standard Engraving Co., Inc., the largest plant of 
its kind in New York City. E. F. Chilton is president of the 
company and William Huffman, treasurer. 



Griffith Spectacle for Picture Theaters 

Epoch Corporation Announces Change in Booking Policy 
for "The Birth of a Nation." 

THE announcement from the offices of the Epoch Pro- 
ducing Corporation that it intends presenting D. W. 
Griffith's wonderful spectacle, "The Birth of a Nation," 
in the representative picture theaters of the country was 
made this week. 

Although the great production which set a new record in 
motion picture history has been out for nearly three years 
this will be the first time that it has been played officially 
by the Epoch Company outside of the regular theatrical 
bookings in the higher-priced theaters. 

This change of policy is in keeping with the new demand 
for longer features in the regular motion picture houses. 
There have been many spectacles undertaken since "The 
Birth" came with its phenomenal rush in the Spring of 
1915. but Griffith's great work still stands out as the crown- 
ing achievement in this enlarged field of the motion picture 
industry. 

The present plan of the Epoch Company, the corporation 
which controls this valuable property, is to reach the many 
million regular motion picture "fans" who have never been 
able to see this work. Elaborate arrangements are being 
completed to presen the big story in the same effective man- 
ner that marked its triumphs in the two-dollar theaters on 
tour. 

To those in the know it is not necessary at this time to 
devote much space to the history of "The Birth of a Nation." 
The concrete facts are that it is the most phenomenal suc- 
cess that has ever been produced in American theaters. It 
holds records for length of runs and popular responses in 
every first class or leading theater of practically every city 
in this country. These triumphs have been duplicated in 
Europe despite the fact that its appearances there were 
at the depressed period of the war developments when theat- 
ricals were not as flourishing as^they have been since. But 
in spite of its wonderful records the investigations of the 
Epoch managers show that less than one-fifth of the total 
population available' for picture patronage have seen the 
spectacle. 

Mr. Griffith's methods of presenting his big spectacles in 
a comprehensive way will be carried over to the picture 
theaters. The special orchestral score which was synchron- 
ized to every moment's action of the thrilling story will 
be given as it always has been given and the projection 
and embellishment of its salient features will be handled 
with the same care. 

Special engagements are now booking and full particu- 
lars of the new plan may be had from the Epoch Produc- 
ing Corporation, J. J. McCarthy, general manager, 807 Long- 
acre Building, New York City. 



GOLDWYN'S GLASS ROOF PAINTED BLACK. 

The Goldwyn Pictures Corporation is trying an experi- 
ment in its studio at Fort Lee, N. J., which may bring an 
important change in methods of motion picture photog- 
raphy where the weather does not permit of sunlight work 
the year round. The great glass roof of the Goldwyn studio 
has been painted black and all daylight excluded, making it 
unnecessary to cover the sets in which companies are work- 
ing. Natural light, the cameramen say. only interferes 
with proper artificial lighting, and since they cannot have 
proper natural lighting at all times they prefer to have it 
wholly shut out. 



MAKE IT READ "WITHOUT A BIG DEPOSIT." 

In the two-page advertisement of Jewel Productions, Inc., 
in this issue the word "big" was omitted by us in error 
from the statement "without a deposit" appearing in the 
first paragraph, This should read "without a big deposit." 



84- 



THE MOVING PICTURE WORLD 



January 5, 191S' 



Sending Films to American Boys in France 



Y. M. C. A. Getting Ready to Plan Regular Film 
Circuits for Army Shows Overseas — Half 
Million Feet of Film Already on Way 



THERE are several organizations whose duty it is to 
guard the moral tone and to keep up the morale, 
or the fighting, soldierly spirit of the boys in Uncle 
Sam's uniform. Most people know already how these or- 
ganizations, the Fosdick Commission, the Y. M. C. A., the 
Knights of Columbus, etc., are going to work and what they 
are doing. Here in America they act more on their own 
special authority, but in France, where the commanding 
general is the sale authority, there will be even more perfect 
coordination and team work with the army organization. 

The part that moving pictures will play in the work of 
these subsidiary camp comfort activities will of course be 

large. Much has been 
said of the need and 
the value of film 
shows just back of 
the trenches and in 
the camps. The Eng- 
lish Army was the 
first to discover this 
and it has developed 
a smoothly working 
system by which 
regular film shows 
pass from one point 
to another along the 
whole British line. 
To study what has 
been accomplished 
and to report for the 
benefit of those who 
are organizing a like 
service to American 
troops, George Urie 
Stevenson has been 
in Europe for the 
Y. M. C. A. and has 
recently returned. 
Though he would not 
permit the World 
representative to see 
his report, he talked 
entertainingly and en- 
thusiastically of what 
he found in England 
and France in the 
way of film shows for soldiers and method of providing them. 
Mr. Stevenson was an ideal choice for this service. He 
has the personal quality to fit him to be of service, and the 
breadth and ripeness of his experience in the film business 
in Europe as well as in America will make his counsel most 
certainly worthwhile. • Both as a broad-minded patriot and 
able executive who knows the film business thoroughly he 
will be a credit to himself and to- the men with whom he 
works. It will interest his many friends in the trade to 
know that he volunteered for service with those who were 
t provide film shows to the army early last summer and 
connected himself with the War Camp Community Recrea- 
tion Commission, under Raymond B. Fosdick. He was de- 
tached to go to Europe for the Y. M. C. A. The authority 
of the Fosdick Commission does not extend beyond the 
borders of the United States. 

Before the war Mr. Stevenson was connected with the 
Trans-Atlantic Film Co., of London, English representatives 
of the Universal Film Manufacturing- Company of America, 
and has many friends among film men on the other side. 
When his duties with the Y. M. C. A. took him to England. 
Harry Spoor, of Essanay, Ltd., who has been active from the 
start in getting film to -the troops _at the front, gave him 
every" assistance. A conference was arranged between the 
Y. M. C. A. organizations of America, England, Canada, 
Australia and New Zealand and besides an assurance of co- 
operation was given Mr. Stevenson bv all the leading film 
distributors of England and by the British Expeditionary 
Forces Canteehs, the official organization under the aus- 




George U. Stevenson. 



pices of the British Government, that cares for the soldiers' 
film shows. 

How the Soldiers Came to Ask for Pictures. 

In the earlier stages of the war there was not a little 
confusion in handling material of all kinds. Somewhere in 
England a film show was shipped to somewhere. It landed 
at Plugstreet (Ploegstreete) and the Tommies found it. 
The good show wasn't going to waste, not while there was 
a man who could put it on — not at this time aitd place. A 
man was found and the show was enjoyed. A Chaplin film 
was included and it added punch to the next day's work 
of all the Tommies who were fortunate enough to see it. 
Such a demonstration of the value of that kind of enter- 
tainment couldn't be passed over and at once chaplains and 
commanders began to apply for more of the same kind. 
If ever an artist justified his usefulness Chaplin did be- 
hind the trenches in Flanders. Fate has given such a 
privilege to but few. To supply more Chaplin films with- 
out delay Harry -Spoor spent $2,000. It will be remembered 
that Chaplin was at that time with the Essanay firm. 

The need of films was then brought up to the cinema 
trade in general and William Jury, one of the representative 
London film men, was appointed on the Imperial Commis- 
sion, the English counterpart to our Fosdick Commission. 
Mr. Jury recommended the appointment of Harry Wood, 
then managing director of Gaumont, to head the new cine- 
matograph department. The War Office gave Mr. Wood 
the rank of lieutenant and attached him to the British Ex- 
peditionary Forces Canteens. Lieut. Wood enjoyed the con- 
fidence of the trade and in his accustomed businesslike way 
tackled the job of organizing a film service that would be 
worth while and based on sound principles. As a result hir 
show distributing organization has met all the problems of 
transportation and routing which, as can readily be imag- 
ined under the conditions, was a gigantic task. He now has 
several well-developed circuits working out of a half-dozen 
depots equipped to the last word with every essential to 
the intelligent handling of the situation. 

Problems of Equipment, Machines, Parts, Etc. 

Before the film can be used a complete installation has 
to be ready and preparation must be made to handle break- 
downs quickly and keep the outfit in working order. All 
the better class of second-hand machines in England were 
secured and to keep these on the job all the spare parts 
lying around were also gathered in. This must be taken 
into account by the Americans, as no spare parts can be 
bought, except through a stroke of luck, anywhere in Eu- 
rope. Foresight is needed to have spare parts in places 
where they can be reached on call. The shows travel on 
the interlocked system, which means that the group of sub- 
jects making up the show moves from point to point as a 
unit and must not be divided. 

Operators and Showmen. 

The representative of the Canteens at each station is the 
showman and looks out for all the local needs. He secures 
the operator, sees to the apparatus and the seats, if there 
are any, receives the show and sends it again on its way 
when the time comes. Most of the operators are enlisted 
men who volunteer for the work. Soldiers are often moved, 
and it is quite a job to keep in touch with men able to serve 
at the crank. In this connection we may add that mag- 
nificent work is being done by Paul Kimberly, managing 
director of Thanhouser, Ltd., in educating returned and 
disabled soldiers to be operators. 

It is practically necessary to have an electric generating 
outfit for every soldier theater. Oxy-acetylene tubes have 
been used for projection, but the Governments have such 
need for these that they are requisitioned as soon as they 
appear. Besides they are dangerous, as can be seen when 
we remember that the film itself is highly inflammable and 
the oxy-acetylene is not the best neighbor for it. Small 
generating sets such as the Delco are available and should 
be supplied. 

How the Films Are Chosen, 

The Canteens take the selections recommended by the 
British Board of Censors and have Sergeant Sydney Brock 



January 5, 1918 



THE MOVING PICTURE WORLD 



8:5 



stationed in London and he makes choice of the pictures 
from the Censors' lists. These are sent to the bases and 
go out along the circuits in say seven-reel shows comprising 
largely comedy, virile, true-life stories that show life as it 
is, and with ews weeklies and educationals. Changes are 
semi-weekly and as close tabs are kept on the shows as 
though the business were on a commercial basis. The film 
is used up in the service, and that none of it may return and 
be in competition with the home trade it is destroyed when 
of no more use to the Canteens. 

The Problem Before America. 

Trade relationships and agreements between American 
companies and those abroad will of course have to be taken 
into account in sending film to entertain our troops. If 
this film gets on the European market it will of course spoil 
the American film trade there. This will be looked out 
for. The three big problems are getting the material, get- 
ting room in ships going to France and getting shows 
properly circuited to the troops. The British Canteens has 
offered the use of one of its depots for film distribution 
to American troops till an adequate service can be insti- 
tuted on America's own account. This will be a great ac- 
commodation and is appreciated on this side of the ocean. 



i Par amount JC hie fs Surrender Positions 

Abrams and Schulberg Will Devote Energies to Fostering 
Closer Relationship Between Branches of Industry. 

THE surrender of the executive supervision of the Para- 
mount Pictures Corporation by Hiram Abrams and 
B. P. Schulberg, respectively president and general 
manager of the distributing company, was announced last 
week. The transfer of this authority to others was accom- 
plished in order that the former Paramount executives may 
devote their efforts and time to the formation and fulfill- 
ment of a plan which it has long been the desire of the 
Famous Players-Lasky Corporation to put into existence 
and active practice. This plan consists or a closer relation- 
ship between exhibitors, producers and distributors, and a 
larger bond of common interest between these factors. 

The reason for the extended national tour undertaken 
some time ago by Messrs. Abrams and Schulberg, and but 
recently terminated, is now made apparent. The intercourse 
with exhibitors in all parts of the country for which this trip 
created the opportunity, and the knowledge of exhibiting 
conditions which the tour disclosed, were obviously intended 
as the foundations for the future efforts of Mr. Abrams and 
Mr. Schulberg in this direction. 

It may also be recalled that on several separate occasions 
within the past few months, Famous Players-Lasky execu- 
tives have emphasized the need and the desirability for a 
closer communion between producers and exhibitors. It is 
clearly indicated that through the instrumentality of these 
two, the Famous Players-Lasky Corporation purposes to 
plant and nurture a deeper and more genuine association 
with the exhibitor-body of America than has ever before 
existed between the theater owners and managers and the 
producers and distributors. 

The successors of Messrs. Abrams and Schulberg in the 
active management will probably be announced next week. 



WALLACE COBURN IN UNIVERSAL SERIAL. 

Wallace David Coburn, the "Cowboy Poet," has joined 
the Universal forces as an actor. He is widely known as 
the author of "Rhymes of a Round-Up Camp" and other 
Western stories in verse and prose and is intimately 
acquainted with the life he portrays. Mr. Coburn was born 
in Helena, Montana, and is of Scotch-Irish descent, being 
the son of Robert Coburn, one of the very earliest cattle 
pioneers of Montana and owner of the famous Circle C 
brand, whose ranches bordered the Assinaboine Sioux 
Indian Reservation. 



EDEL TO INTRODUCE DEPARTURE AT STRAND. 

Harold Edel, managing director of the Strand Theater, 
New York, has announced that another radical departure 
in photoplay programs will be introduced at that theater 
shortly, in the form of condensed versions of popular operas. 
These operas will be staged with all appropriate effects 
including special scenery, the first to be "Carmen," sung 
by Andre Enrico, the noted European tenor, as Don Jose, 
Anita Tagel as Carmen, Rosa Lind as Michaela and Auguste 
Bouillez as Escamillo. 



Producers of "Mot her" ' L Give Luncheon 

Feed Up the Reviewers After Showing the Picture — But It 
Was a Good Picture. 

ARTHUR H. SAWYER and Herbert Lubin, of General 
Enterprises, Inc., distributors of the George Loane 
Tucker production of "Mother," the six-part screen 
version of Eden Phillpotts' famous novel of the English 
moors, sponsored by McClure Pictures, Inc., gave a luncheon, 
Tuesday, December 19, at Rector's for representatives of the 
reviewing and advertising staffs of the moving picture pub- 
lications present at the trade showing on the same date. 
The guests, twenty-two in number, were seated at an oblong 
table in the Pompeiian Room, and the excellent impression 
made on them by the picture left them in a proper mood to 
enjoy the well-selected menu. 

At the finish of the meal the next hour was spent in 
singing, the selections ranging from "Over There" to "Dolly 
Gray," and some positively amazing discoveries were 
brought to light in the way of volume and tone possessed 
by several of the singers. The names of these favored 
mortals need not be mentioned, but two of them at least 
are capable of seeing the boast of Sir Andrew Aguecheek 
and going it several times better. It will be recalled that 
the slim knight claimed to have "the loudest voice of any 
man in Illyria." 

The chairs were occupied by Arthur H. Sawyer, Daniel 
M. Henderson, H. G. Kosch and Bert Ennis, of McClure Pic- 
tures; Frances Agnew, C. A. Kracht and J. P. P. Reddy, of 
the Sunday Telegraph; F. J. Beecroft and Peter Milne, of 
the Motion Picture News; Lawrence Reid and H. F. Ren- 
dall, of New York Review; David Arnold Balch, of the 
Dramatic Mirror; J. Goldie, Billboard; James Beecroft, 
Exhibitors' Herald; Charles W. Brennan, Motography; W. 
G. Beecroft, New York Star; Harry Ennis, Sidney Gold- 
smith, R. W. Baremore, Trade Review, and Randall M. 
White, James Milligan and Edward Weitzel, of the Moving 
Picture World. 



Theaters in Out of the Way Places 

Manager Wessling Finds Picture Houses Profitable in Small 

Towns. 

WS. WESSLING, Cincinnati branch manager for 
Pathe, visited the home office in New York last 
• week and brought with him some interesting news 
of the picture business in the mining districts in his terri- 
tory. According to official reports, Pathe's Cincinnati office 
has succeeded in booking subjects in places almost inac- 
cessible except by way of coal car accommodations. 

Mr. Wessling says that in many of the isolated sections 
covered by his office, picture theaters are found in towns 
that boast of but one other building, and that is used as a 
general store, also that at many of these little theaters as 
high as one dollar admissions are sometimes charged for 
feature shows. 

"When I first went over the Cincinnati territory," said 
Mr. Wessling, "I was amazed at the so-called picture thea- 
ters I found at different railway stops. Many of these 
mining town theaters consist of plain benches placed be- 
fore a rude screen. In some cases a sheet is hung loosely 
against the wall, but they all had plenty of people to draw 
from and now that they are getting a regular service from 
our office, they are all doing capacity business. 

"About the queerest theater I visited is located in Thur- 
mand, W. Va. Thurmand consists of the railroad station 
and a general store. The Southside theater is situated in 
the cellar of the general store and gets its name from the 
fact that it is entered from the south side of the building." 

In announcing the showing of Pathe subjects, the man- 
agement of the Southside theater, which is controlled by 
the coal company, distributes hand-bills printed in seven 
different languages. 



STRAND ORCHESTRA TO OPEN M. P. EXPOSITION. 

The opening musical program of the Motion Picture Ex- 
position to be held commencing February 2 at the Grand 
Central Palace by the National Association and the Ex- 
hibitors' League, will be given by the Strand Symphony 
Orchestra. 

In reply to an offer made by Harold Edel, Managing 
Director of the Strand, to contribute the Strand orchestra, 
F. H. Elliott, General Manager of the Exposition, last week 
accepted with thanks at the order of the Board of Direc- 
tors. The entire orchestra of fifty pieces will be used on 
this occasion and Mr. Edel has already begun work on an 
elaborate program. 



86 



THE MOVING PICTURE WORLD 



January 5, 1918 



Exhibitor Has Found Strength Says Hodkinson 

Must Be Given Place in Industry or Will Wrest It By At- 
tempting Functions He Cannot Perform. 

WW. HODKINSON'S "Open Letter" to Stanley V. 
Mastbaum and the exhibitors of the country, in 
• which he outlined his idea of the "ultimate type 
of organization," is being issued in booklet form. In the 
same booklet, which is being mailed free on request, are 
contained the text of the Mastbaum telegram and also, 
what has not been published before, a statement of the 
Hodkinson principles as applied to the current questions, a 
list which includes deposits, booking methods, the reel tax, 
rental prices, stars and exchanges. 

Mr. Hodkinson's statement that he considered the "exhib- 
itor investment as the only considerable value in the in- 
dustry," and that the exhibitor was "the one indispensable 
element, where the larger profits should center" went even 
farther than many exhibitors themselves would choose to 
go. 

Asked for an interpretation of his statements, and par- 
ticularly of his reasons for announcing that he intended to 
give the exhibitors "who assume part of the functions of 
distribution a large share of the distribution profits of his 
organization," Mr. Hodkinson said: 

"My plan of partnership with the exhibitor, giving him the 
major share of the profits of distribution, was not worked 
out because I wanted to give anything away, but because the 
situation where the exhibitor is entitled to this share is al- 
ready here, and I am merely getting a little ahead of the 
procession by offering this share. The organization of ex- 
hibitor's distributing circuits, with an idea of crowding the 
producers off the map, the deadlock over the tax payments, 
all mean only one thing, and that is that the exhibitor has 
found his strength, and must be given his place in the in- 
dustry. If not, he will wreck it by trying to perform func- 
tions which he cannot perform, just as the producers are 
trying to perform the functions of distribution, which they 
are unfitted to perform because they are so close to their 
own product. 

"When I said that the aggregate exhibitor investment was 
the only real value in the industry, I mean just that. It 
has been upon the basis of that investment that the entire 
industry has been built, for that capital, that substantial 
return, has been the basis of all the financing which has 
been done for production and distribution. Star contracts 
are worthless. Contracts with executives are worthless. 
The studio investment is infinitesimal in proportion to the 
capital required to turn over the industry. 

"A man who is not connected with the financing of busi- 
ness may find it hard to understand, but the amount of 
value tied up in this business is colossal, and is actually 
out of proportion to the average return — if the capital in- 
vested were actual cash. But it is not cash — it is credit. 
That credit is furnished by the presence of the exhibitor, 
who by merely being on the job guarantees that the money 
will ultimately come back from good pictures. 

"The exhibitor has never had any returns on that credit, 
the capital of the business. I propose that he shall have 
a return for his part in furnishing the credit on which the 
business is built. That credit need not be invested capital 
— credit does not require always an outlay of money. 

"There are other reasons for this plan of giving the ex- 
hibitor a large share of the distribution profits. The most 
stable elements in the industry are the big exhibitors. Those 
men have an investment which must be protected. They 
are today banding together because they see no other way 
in which to protect their investment. They are rushing in 
to upset a balance which is vital to the progress of trade, 
the balance between production and distribution. They must 
be protected from the harm which they would do them- 
selves. They are justified in their motive, but the pro- 
ducer must be supported as well as the exhibitor. My plan 
is to give the exhibitor his share of distribution profits while 
at the same time the producer is protected. 

"The producer, in the general scramble, got the first grip 
on distribution profits. It has doubtless been the saving 
of a great many trademarks in the business. But those 
profits do not belong to him. Protection does belong to 
him, and he must have it, but distribution profits outside 
of the exchangeman's belong to the exhibitor, who fur- 
nishes the credit which backs the great turnover of capital 
necessary to distribute pictures. Producer protection will 
never be found permanently in slicing off big distribution 
profits. My plan is so to rearrange the interests in the 
business as to give the producer the assured market which 



will support his good pictures, and the exhibitor the ser- 
vice of good pictures for which he pays. The distribution 
profits, earned not in the picture business at all, but merely 
by the credit and capital which the exhibitor furnishes, 
must go where they belong — and that is to the exhibitor." 



Jeanie Macpherson 



WITH the advent of big stars and the tremendous cost 
of production of present day feature photoplays 
great importance is placed upon the scenario. A 
young writer whose works have attracted considerable at- 
tention is Jeanie Macpherson, who is under exclusive con- 
tract with Artcraft and has contributed the stories for some 
of the biggest productions released by that organization. 

Miss Macpherson is a brilliant example of what brains 
and concentration can do. In three years she has written 
twenty-four scenarios, either original or adapted from a 
story or play. She was 
responsible for "The 
Little American," in 
which Mary Pickford 
scored a great success, 
and "Joan the Woman" 
and "The Woman God 
Forgot," the big Geral- 
dine Farrar spectacles 
produced by Cecil B. de 
Mille, and "The Devil's 
Stone," Miss Farrar's 
latest Artcraft release, 
was adapted by Miss 
Macpherson from the 
story by Beatrice de 
Mille and Leighton Os- 
mun. As an artistic 
work, "The Devil Stone" 
is considered by Mr. de 
Mille one of the best 
pictures he has ever 
made. 

At the present time 
Miss Macpherson is 
completing the script on 
"The Whispering Cho- 
rus" adapted from the 
book by Perley Poore 

Sheehan, which is to be the basis of a super-production by 
Mr. de Mille. The famous director is exceedingly enthusi- 
astic over this latest subject, and is devoting considerable 
attention- to the selection of the cast and the technical de- 
tails. 

That the public appreciates the work of Miss Macpher- 
son was evidenced when she visited New York recently, on 
a vacation, when she was besieged by interviewers for big 
metropolitan dailies, who paid glowing tributes to her ability 
in their columns. 




Jeanie Macpherson. 



LONG MEMORIAL STARTS LAWSUIT. 

That the piece of statuary of an angelic figure in bronze 
on the tombstone erected in Woodlawn Cemetery to the 
memory of Samuel Long, former president of the Kalem 
Film Company and one time director of the General Film 
Company, is an infringement of copyright is the charge 
made in an action on file in the United States District 
Court. 

Mr. Long died in July, 1915, and his widow had a monu- 
ment erected in his memory. An angelic figure in bronze 
formed an imposing superstructure on the monument, but 
Mrs. Minnie K. Young, widow of William Henry Young, al- 
leges that the design is an infringement of a similar figure 
which she caused to be superimposed on a monument erected 
on her husband's tombstone several years ago. 

Lozzari & Barton Co. and John Williams, Inc., are named 
as co-defendants in the unusual suit. 



GLADYS HULETTE IN "ANNEXING BILL." 

Gladys Hulette and Creighton Hale have started work 
under the direction of Albert Parker in their Pathe comedy 
hcadliner, "Annexing Bill," an adaptation from Edgar 
Franklyn's story that made a big hit when it was published 
in Munsey's Magazine. In the cast supporting the stars 
will be seen Marguerite Greene, Marc Smith, Helen Tracy, 
Saxon Kling and Frank Nelson. 



January 5, 1918 



THE MOVING PICTURE WORLD 



87 



Important Happenings of the Past Year b 



Events of Interest Occurring in 1917 Arranged 
in Chronological Order — // Has a Busy 
Year, Thank You 



TAKEN all in all the year that has just slipped forever 
into the past — 1917 — has been a fairly strenuous period 
in the motion picture industry. Called upon almost 
at the outset to combat the ardent desire of the lawmakers 
of various states to tax its receipts or regulate its con- 
duct, those who have chosen motion pictures as a vocation 
have been continually at their wits ends to circumvent or, in 
a measure, mitigate such demands. Withal the child is 
fairly healthy and active and promises to weather the 
storm — the demands of war and disturbed financial condi- 
tions consequent thereto. 

During the year, it will be noticed, the dragon of official 
censorship was severely scotched whenever and wherever 
it raised its head. Sunday opening made some gains, though 
the failure of the Walker bill in New York was a disap- 
pointment. Funkhouser is still in the harness, but Breit- 
inger's head fell in the basket. 

Necessities of war, into which our country has been 
drawn, laid the heavy hand of taxation on the industry and 
has caused no little turmoil, but the disturbance will pass 
and the business prospects for the coming year will enable 
the motion picture to do its share toward winning the 
war in more than one way and to its everlasting credit. 

The record shows unusual activity on the part of the or- 
ganized exhibitors of the United States. The National As- 
sociation of the Motion Picture Industry has also been 
busy and its influence has been felt in every branch of the 
business". 

There have been remarkably few serious failures of mo- 
tion picture firms. A few weak organizations have sprung 
up and quickly disappeared. There seemed to be no par- 
ticular field for them. 

Death has taken a light toll this year, for which all may 
be thankful. 

The arrangement of events is by volume and the figures 
at the end of each paragraph indicate the page of the vol- 
ume on which story is printed. 



Jan 
Jan. 
Jan, 
Jan. 

Jan, 
Jan. 

Jan. 
Jan 
Jan. 
Jan. 
Jan. 
Jan. 
Jan 

Jan 
Jan 
Jan 

Jan 
Jan 
Jan 

Jan 

Jan. 
Jan 
Jan 
Jan 
Jan 

Jan 
Jan 
Jan 
Jan 
Jan 
Jan 
Jan, 
Jan 
Jan. 

Jan. 

Jan. 
Jan 



Company Makes 



VOLUME XXXI. 

1 — New Law Allows Shipping of Films by Mall. 203. 

1 — Bible Film Company Organized. SO. 1774. 

2 — Famous Players-Lasky Increase Capitalization. 3-16. 

2 — N. A. M. P. I. Organize Defense Against Sunday Closing Law. 
345, lib.!, 1741), 1753, 17.-.1. 

2 — Death of John Edward Moore. 00. 

3 — North Carolina Branch of Exhibitors' League In Convention. 
53. 

3 — N. A. M. P. I. Begins Organizing West Coast Division. 52. 

3 — Sam Trigger Re-elected President Manhattan Local. 53. 

3 — Metro-Colonial Studio Destroyed by Fire. 351. 

3 — Intermountain Managers Organize. 54. 

3 — Canadian Exhibitors' League Proposed. 54. 

4 — E. I. S. Company Enters Producing Field. 110. 

5 — Manhattan Exhibitors' League Protests Against Deposit System. 

'0t. 

6— J. Warren Kerrigan Announces Own Company. 210. 
■ 8 — Max Linder Finishes First Comedy for Essanay. 211. 

• — President Hutchinson of American Film Company 
Changes in Forces. 212, 530. 

9 — Mae Murray Marries Jay O'Brien. 212. 

1) — New Company for Rhea Mitchell. 215. 

10 — Gaumont in London Appointed Britain Representative of World 
Film. 221. 

11-D : W. Griffith Heads Motion Picture Art League of N. A. M. 
". 1. Ooo, oul. 

11 — California Exhibitors Organize. 607. 
. 11— Dixie Company Enters Producing Field. 253. 
. 12 — Metro Re-elects Officers. 504. 
- 14 — Pathe and International Join Forces. 202. 

15— -J. L. Breltinger Resigns as Chairman Pennsylvania Censor 
Board. 346. 

• 1»— Joseph R. Darling, Fox Foreign Representative. Returns. 347. 
. 15 — Mastbaum in Million-Dollar Theater Deal. 350. 

15 — Benjamin Chapin Announces "Lincoln Cycle." 351 
10 — George Loane Tucker Comes to New York. 353. 
16— Matt B. Snyder Dies. 

1G— Andrew J. Cobe Forms Ultra Pictures Corporation. 353. 
1' — O. T. Crawford, St. Louis Pioneer. Dies. S57. 
li — New York Exhibitors' Local Gives Dinner. 6G8. 
intr Ind ' ana Exhlbitors in Important Convention. 6G0, 1752 1006 



l 2t> -00 aramOUnt Ensages " Fatty " Arbuckle, to Commence March 
20— J. C. Graham Joins Famous Players-Lasky. 501, 1106. 
21— Explorers Edward A. Salisbury and Rex Beach Return with 

films. 502. 



Jan. 22— Maritime Exhibitors Protest Deposit System. 505. 



Jan. 22 — Henry J. Brock Forms Enlightenment Photoplay Company. 

510, 607. 
Jan. 23 — National Drama Corporation Begins Suit to Protect State 

Rights. 533. 
Jan. 23 — Willis Wood Theater, Kansas City, Damaged by Fire. 533. 
Jan. 24 — Douglas Fairbanks Retires from Triangle. 537. 
Jan. 24 — Riley B. Chamberlain Dies. 
Jan. 24 — Canadian National Features Organized. 538. 
Jan. 25 — Schwartz Films Incorporated in Chicago. 554. 
Jan. 2G — Idaho Exhibitors Begin Organizing. 668. 
Jan. 27 — Famous Players-Lasky Invades South America. 674. 
Jan. 20 — New York State Exhibitors Meet at Albany. 825. 
Jan. 2!i — Sunday Closing Issue in Illinois, Texas and New York. 827, 

1740. 
Jan. 30— Film Club of Boston Hold Ball. 1203. 
Jan. 30 — Benjamin B. Hampton Discusses Proposed Taxation. 828, 

1543. 
Feb. 1— New Jersey Exhibitors' Ball Takes Place. 507. 
Feb. 1 — Mutual Secures Charles Frohman Stars and Plays; Empire 

Ail-Star formed ; Production Commenced. 504. 
Feb. 1 — California Exhibitors Elect Officers. 848. 
Feb. 1 — Maryland Effects Permanent Organization. 848. 
Feb. 2 — Ontario Picture Men Organize. 840. 
Feb. 2 — Chicago Exhibitors Elect Officers. 004. 
Feb. 3 — Grace Cunard Marries Joe Moore. 854. 
Feb. 3 — La Salle Film Company Organizes. 858. 

Feb. 3 — Hemment Brings African Hunt Pictures to United States. 860. 
Feb. 3 — Rocky Mountain Screen Club Ball. 1165. 
Feb. 3 — Unicorn Film Service Reorganized. 864. 
Feb. 6 — Buffalo's Second Annual Ball a Success. 990. 
Feb. G — Douglas Fairbanks Signs with Artcraft 1166. 
Feb. 7 — Censorship Fight in West Virginia. 992. 
Feb. 7 — Indianapolis Exhibitors Hold Elections. 993. 
Feb. 7. — Benjamin Schulberg Becomes General Manager of Paramount. 

1196. 
Feb. 7— Victory for Chicago Local 110, I. A. T. S. E. 1011. 
Feb. 8 — St. Louis Operators Give Dance. 1338. 
Feb. 8— Williamson Brothers Announce Own Manufacturing Company. 

Feb. 8— Prlzma, Inc., Given Color Photography Demonstration. 1201. 
Feb. 9 — Leonce Perret, French Director, Arrives in the United States. 

Feb. 1(1 — Mary Garden Signs with Goldwyn. 1016. 

Feb. 12 — Charles O. Bauman Retires from the New York M. P. Com- 
pany. 1020. 

Feb. 12 — More Harmful Censorship Threatens Missouri. 1022. 

Feb. 12 — Joseph Farnham Becomes General Manager of Frohman 
Amusement Corporation. 102S. 

Feb. 13 — Jacksonville Holds Screen Club Ball. 1366. 

Feb. 13 — Wheeler Committee Hearings Concerning Reasons for Taxing 
Film Industry Brings Forth Various Manufacturers' Ideas on 
Stand. 1162, 1332, 1333, 1334, 1754, 1932, 1934, 2075. 

Feb. 14 — Clean Picture and Play League Holds First Meeting. 1356. 

Feb. 11 — Edward Warren Starts Warren Film Productions. 1197. 

Feb. 14— New York F. I. L. M. Club Dines. 1338. 

Feb. 10— Proposed Indiana State Censorship Killed. 1357. 

Feb. 17 — Isadore Bernstein Announces Own Productions. 1363. 

Feb. IS — Marshall Farnum Dies in Arizona. 1782. 

Feb. 19 — Sunday Shows Permitted to Continue in Indiana. 1550. 

Feb. 20 — Raver Elected President of Art Drama Company. 1554. 

Feb. 21— Brooklyn Exhibitors Hold Successful Ball at Coney Island. 
li>48. 

Feb. 21 — Fred Mace Dies While in New York. 1550. 

Feb. 22— Famous Players Intrenches in Australia. 1638. 

Feb. 23— Hodkinson and Edison Form Alliance — Forum Films 
Announced. 1749. 

Feb. 28— Toronto Exhibitors Meet. 1933. 

Feb. 28 — George M. Cohan Finishes First Picture. 1794. 

Mar. 1 — Possibility of Film Commission for New York. 1907. 

Mar. 2 — F. H. Richardson, editor of the Projection Department of the 
Moving Picture World. Begins Country-Wide Tour. 1909 2079 

Mar. 3 — Cameragraph Club Ball. 1008. 

Mar. 3 — Chicago Exhibitors Install Officers and Further Plans for Con- 
vention of Illinois Organization on April 6. 1932. 

Mar. 5 — Jaxon Film Corporation Enters Field. 1934. 

Mar. 6 — Kansas City Holds Screen Club Ball. 1935. 

Mar. G — New Express Rules Announced After Conference. 1928 

Mar. 7— "Fatty" Arbuckle Finishes Transcontinental Publicity Trip. 

Mar - 7— Winfield Sheehan. Fox Official, Returns from Abroad. 1938 

Mar. 8— G. W. Bradenburgh Indicted for "Duping"; Mutual Makes 
Charge. 2084. 

Mar. !>— Chicago Exposition Muddle; Ludwig Sehtndler Succeeds Louis 
Frank as Manager i Resolution Condemns Music Tax. 1938 

Mar. !>— Movie Charity Ball for April 16 Organized. 1940. 

Mar. 9— Al. H - Woods Announces Formation of the A. H. Woods Motion 
Picture Company. 1044. 

Mar. 10— Tenth Anniversary Edition of the Moving Picture World 
1429 to 1096. 

Mar 10— Film Men Dine at Hotel Astor as Guests of Chalmers Pub- 
lishing Company. 2109, 2110, 2111, 2112. 

Mar. 14 — Kansas Threatened with New Censor Bill. 2083 

Mar. 14 — Manitoba Exhibitors Meet. 2082. 

Mar. 15 — Petition Against Massachusetts Censor Bill 2083 

Mar. 15 — Quarterly Meeting of N. A. M. P. I. 2078 

Mar 17— D W Griffith Severs All Relations with Triangle and Joins 
Artcraft. 20i4. 

Mar. 17— Wheeler Committee Reports, by C. L. Grant 2075 

Mar. 17 — Associated M. P. Advertisers Aid Mobilization. 2114. 

VOLUME XXXII. 

Mar. 10 — Captain Jack Bonavita, Famous Animal Trainer Killed at 

Los Angeles. 82. 
Mar. 19— Washington Exhibitors Hold Big Convention at Seattle. 248 
Mar. 21— Legislative Hearing on Sunday Bill at Albany 67 
Mar. 22 — Carl Anderson Forms Paralta Films, Inc. 78 
?! ar ' -,7, — 9 regon Exhibitors' League Organized at Portland, Ore. 247 
Mar. 23— Jersey Sunday Opening Bill Fails of Passage. 69 
Mar - 24— Nevada H? tioa Picture Company's Studios at Pasadena. Cal . 

Destroyed by Fire. 256. 



88 



THE MOVING PICTURE WORLD 



January 5, 1918 



Mar. 31 — William Brandt Elected President of the Brooklyn Exhibitors' 

Association. 243. 
Mar. 31 — George Kleine Moves His Offices to Chicago. 2o2. 
Apr 6— Meeting of Society of Motion Picture Engineers at Atlantic 

City, N. J. 404. 
Apr. 6 — Illinois Motion Picture Exhibitors League Convention at 

Chicago. 407. 
Apr. 7 — Announcement of Retirement of D. W. Griffith and Staff from 

Fine Arts Film Corporation. 78. 
Apr. 9 — Ben B. Hampton Resigns from the Presidency of the General 

Film Company. 601. 
Apr. 10 — Walker Bill, Legalizing Sunday Motion Picture Shows, Re- 
ported in New York State Legislature. 588. 
Apr. 10 — Motion Picture Directors' Association Give Dinner to Adolph 

Zukor at Hotel Astor. 601. 
Apr. 10 — Meeting of Oklahoma Exhibitors' League at Oklahoma City. 

Apr. li— Wheeler Tax Bill Introduced in the New York State Legisla- 
ture. 587. 
Apr 14 — Goldwyn Film Corporation Leases Universal Studio at Fort 

Lee, N. J. 252. 
Apr. 14 — Lasalida Films, Inc., Formed at Los Angeles. 2o9. 
Apr. 14 — Argus Laboratories Incorporated at New York. 200. 
Apr. 14 — New Board of Censors Formed in Kansas. 313. 
Apr. 14 — Synopsis of the Wheeler Motion Picture Tax Bill for New 

York State. 402. 
Apr. 15 — John C. Graham Starts on Trip to Spain for Paramount. G27. 
Apr. 19— Hearing on Wheeler Tax Bill at Albany, N. Y., Develops 

Strong Protest. 767. 
Apr. 20 — Michigan Legislature Adjourns without Passing Censorship 

Bill. 663. 
Apr. 21 — Ralph and John Ince Form the Ince Productions, Inc. 408. 
Apr. 22 — Rialto Theater, New York, Celebrates Its First Anniversary- 

972. 
Apr. 23 — First National Exhibitors' Circuit Meets at Hotel Astor, New 

York, to Elect Officers. 781, 935. 
Apr. 23 — Kansas Motion Picture Exhibitors' League Holds Meeting at 

Hutchinson. 938. 
Apr. 24 — Pathe Exchange, Inc., Directors Hold Annual Meeting and 

Re-elect Officers. 
Apr. 26— St. Louis Motion Picture Exhibitors' League Celebrates Its 

Acceptance by the National Body with Big Dinner. 1124. 
Apr. 27 — Frank H. Hitchcock, Former United States Postmaster- 
General, Elected a Director of the Vitagraph Company. 
Apr. 28 — Formation of the First National Exhibitors' Circuit. 589. 
Apr. 28 — Universal Film Manufacturing Company Wins Suit Over 

Latham Loup Against Motion Picture Patents Company. 628. 
May 1 — Northwest Exhibitors' Corporation Holds Convention at Minne- 
apolis, Minn. 1126. 
May 1 — Bessie Barriscale Feature Company Organized. 1100. 
May 2 — Big Meeting of Brooklyn Exhibitors at Coney Island, at which 
William A. Brady Proposes That Makers of Indecent Pictures be 
Jailed. 1094. 
May 5 — Censorship and Sunday Closing Bills Killed in Florida Legis- 
lature. 772. 
May 8— New York State Senate Kills Walker Sunday Theater Bill. 1260. 
May 10 — Wheeler Film Tax Bill Killed by the State Legislature at 

Albany. 1259. 
May 10 — Testimonial Dinner Given to Lee A. Ochs at Healy's Restau- 
rant, New York. 1264. 
May 12 — Mayfair Film Corporation Formed by M. A. Schlesinger in 

New York. 972. 
May 12 — Delegation of Film Men Appear Before Senate Finance Com- 
mittee at Washington to Protest Against Proposed War Tax 
Bill. 1257. 
May 12 — Death of Charles L. Worthington of the Fox Film Corpora- 
tion. 974. 
May 12 — Varner Disagrees with Film Delegation and Presents New 

Views of War Tax to Senate Finance Committee. 1416. 
May 12 — Twilight Club Discusses Motion Picture Problem at BUt- 

more Dinner, New York. 1421. 
May 17 — Bill Hart Hits the Great White Trail ; Gets Warm Welcome 

in New York. 1422. 
May 19 — H. O. Davis Resigns as General Manager of Universal City. 

1099. 
May 19 — Wholesome Film Company Incorporated with Headquarters 

at Chicago; to Make High-Class Subjects. 1102. 
May 24— Maine Exhibitors Organize at Portland. 1788. 
May 25 — Virginia Exhibitors Organize Branch of League. 1916. 
May 29 — Oregon Motion Picture Exhibitors' League Holds Convention 

at Portland. 1915. 
June 1 — Senate Finance Committee Reports War Tax Measure Exempt- 
ing All Picture Theaters Charging Less Than 25 cents Admis- 
sion. 1760. 
June 1 — Superlative Pictures Company Launched ; to Feature Lois 

Meridith and Irving Cummings. 1793. 
June 7 — Maine Exhibitors Meet at Bangor and Complete Organization. 

1917. 
June 8 — United Motion Picture Industries Formed in San Francisco. 

2145. 
June 12 — North Carolina Exhibitors Hold Successful Convention. 2101. 
June 30 — Thomas Ince Out of Triangle. 2071. 

VOLUME XXXIII. 

June 12 — Iowa Exhibitors Hold Convention. 68. 

June 12 — Moran Heads Michigan Exhibitors. 70. 

June 17 — Maryland Exhibitors Hold Special Meeting. 66. 

June 21 — National Association Holds Special Meeting. 66. 

June 21 — Clarence J. Cain Dies. 252. 

June 22 — Mack Sennett Withdraws from Triangle Film Corporation. 
63. 

June 25 — Pennsylvania League Holds Sixth Convention. 218. 

June 30 — Charlie Chaplin Signs with First National Exhibitors' Cir- 
cuit 217. 

July 2 — President Wilson Calls on Motion Picture Industry to "Do Its 
Bit." 217. 

July 2 — Fox Film Corporation Representatives Hold Convention. 433 

July 3 — Senate Gets General Revenue Bill. 432. 

July 4 — First Convention of M. P. E. I. of Louisiana at New Orleans. 
624. 

July 4 — Strand Theater, New Orleans, Opens. 673. 

July 7 — New Clara Kimball Young Company Announced. 666. 

July 7 — Daylight Bill Held Up in Committee. 69. 

July 7 — John W. Noble Starts Independent Production. 100. 

July 7— United Motion Picture Industries of Northern California (ex- 
hibitors and exchangemen) Incorporates. 125. 



July 9 — Texas Exhibitors Hold Convention at Galveston. 622. 
July 11 — Committee Appointed by National Association Confers with 
Government Officials in Washington Regarding Methods of Co- 
operation. 614. 
July 14 — Seventh National Exposition Opens In Chicago. 615. 
July 14 — "Tax Pay" O'Connor Talks on Censorship. 215. 
July 14 — Thomas H. Ince Goes to Paramount-Artcraft. 216. 
July 14 — Sherman Pictures Corporation Formed. 258. 
July 14 — Mack Sennett Joins Paramount. 216. 

July 14 — British Columbia Exchange Managers' Protective Associa- 
tion Formed. 273. 
July 16 — Seventh National Convention of M. P. E. L. of A. held in 
Chicago, Also Meeting of N. A. M. P. I. and Society of Motion 
Picture Engineers. 772. 
July ]8 — Lee A. Ochs Re-elected President of the M. P. E. L. of A. 772. 
July 18— Reel Fellows Ball Held in Chicago. 942. 
July 19 — American Exhibitors' Association Formed 798. 
July 20— Illinois League Gives Big Banquet. 799. 
July 21— North Carolina Supreme Court Declares "Fluke" Tax Law 

Valid. 501. 
July 26 — Momand of Saginaw Issues Statement Declaring for A. E. A. 

1054. 
July 28 — Frank E. Woods Joins Lasky Company as General Manager 

of Productions. 625. 
July 28— J. Stuart Blackton Arranged to Produce Independently and 

Release through Paramount. 630. 
July 28 — Piedmont Pictures Corporation Absorbs Hawk Film Com- 
pany. C59. 
July 28 — U. C. Theater Opens in Berkeley, Cal. 684. 
July 29 — New York Screen Club Holds First Reel. 915. 
Aug. 2 — Detroit Exhibitors Form Branch of A. E. A. 1195. 
Aug. 4 — Edward -' . McManus Joins Paramount as Serial Manager. 771. 
Aug. 6 — N. A. M. P. I. Holds Annual Meeting. 1052. 
Aug. 11 — President Grauman, of Milwaukee Exhibitors, Announces 

Wisconsin Exhibitors Will Join A. E. A. 916. 
Aug. 11 — President Brady of N. A. M. P. I. Appoints Committees to 

Aid National Govcnment. 918. 
Aug. 11— Beatrice ifici.elexa Heads Own Company. 961. 
Aug. 11 — Max Lini'er Returns to France. 1225. 
Aug. 14 — Associateo Theaters, Inc., Formed at Minneapolis. 1354. 
Aug. 14 — Trigger I i signs as President of Manhattan Local No. 1 of 

M. P. E. L. c- A. 1355. 
Aug. 16 — Lord Noi feline Speaks of Moving Pictures Part in War. 

1359. 
Aug. 16 — Officials of A. .?, A. Meet in New York ; Open Offices in Times 

Building. 1353. 
Aug. 18 — C. J. Hubbbell, fathe Photographer, Returns from Three 

Years' Trip. 1066. 
Aug. 18 — Motion Picture Distributors' Board of Cleveland Chamber of 

Commerce Formed. 1101. 
Aug. 20 — H. B. Walthall Announces Formation of Own Company, 

Releasing through Paralta. 1544. 
Aug. 22 — State Rights Distributors, Inc.. Formed. 1547. 
Aug. 23 — Jaxon Film Company's Plant at Providence Badly Damaged 

by Fire. 1675. 
Aug. 25 — Arthur S. Kane Made General Manager of Selznick Enter- 
prises. 1192. 
Aug. 25 — Senate Finance Committee Reports on War Tax. 1196. 
Aug. 25 — Madam Petrova Forms Own Company. 1203. 
Aug. 25 — Alice Brady r orms Own Company. 1517. 

Aug. 25 and 26 — M. P. E. L. of A. Executive Committee Holds Meet- 
ing in New York. 1546. 
Aug. 27 — N. A. M. P. I. Re-elects President Brady and Refuses Recog- 
nition of A. E. A. 1546. 
Aug. 27 — N. A. M. P. I. and M. P. E. L. of A. Get Together and Agree 

to Go Fifty-flfty on Expositions, Balls, etc. 1665. 
Aug. 30— Virginia Motion Picture Exhibitors Hold Convention at Ocean 

View. 1667. 
Aug. 30 — Chester Beecroft Returns from Russia. 1672. 
Sept. 1 — Associated Theaters and Northwest Branch of National League 

Hold Meetings in Minneapolis. 1417. 
Sept. 1 — Composers' Society Takes Court Action Against Exhibitors in 

Copyright Controversy. 1355. 
Sept. 4— Michigan Exhibitors Hold Meeting at Detroit and Form State 

Association, Affiliated with A. E. A. 1824. 
Sept. 5 — F. I. L. M. Club Visits Manhattan Local No. 1 of M. P. E. L. 

of A. and Urge Co-operation. 1824. 
Sept. 5 — J. H. Genter, of J. H. Genter Company, at Newburgh, N. Y., 

Dies. 1833. 
Sept. 6 — Vitagraph Seeks Injunction Restraining Anita Stewart from 

Working for Louis B. Mayer. 1835. 
Sept. 7 — Henry J. Brock, President of Inter-Ocean Film Company, 

Killed in Automobile Accident. 1833. 
Sept. 8— William J. Watkins Dies. 1510. 

Sept. 8 and 9 — Maritime Province Exhibitors' League Holds Conven- 
tion at St. Johns, N. B. 1969. 
Sept. 10 — War Tax Bill Passes Senate. 1971. 
Sept. 12 — Producers' Protective Association Formed. 2013. 
Sept. 15 — A. E. A. Announces Fight on Deposit System. 1667. 
Sept. 15 — National Association Offers Films for Soldiers in- Foreign 

• Service. 1669. 
Sept, 15 — National Government Announces Embargo on Films for 

Export ; Must Obtain License. 1671. 
Sept 15— Joseph F. Lee's Buying Agency Formed. 1710. 
Sept. 22— Judge Altshuler (U. S. District Court, Chicago) Decides 

Funkhouser Had No Authority to Hold Up "The Spy." 1826. 
Sept. 22 — C. F. Zittel Appointed General Manager of International Film 

Service. 1827. 
Sept. 22 — National Distributing Organization Formed by First National 

Exhibitors' Circuit. 1833. 
Sept. 29 — Producers' Employment Bureau Formed by N. A. M. P. I. 

1974. 
Sept. 29 — Perfection Pictures Announces Plans. J 927. 

VOLUME XXXIV. 

Oct. 6 — New Committees of N. A. M. P. I. Chosen ; Association Joins 

United States Chamber of Commerce. 57. 
Oct. 6 — American Exhibitors' Association Confers with American 

Society of Composers on Music Tax Question. 5S. 
Oct. 6 — Brooklyn League in Five Hours' Session Discusses Proposed 

Operators' Scale, the Music Tax and Other Questions. 59. 
Oct. 6 — Motion Picture Directors' Association Moves Into New York 

Quarters. 59. 
Oct. 6 — Paralta Plays, Inc., Severs Relations with Triangle Distributing 

Corporation. 60. 
Oct. 6 — Technicolor Has Its First Showing. 61. 
Oct — Alice Brady Leaves World Pictures Corporation and Goes to 

Select Pictures. 6L 



January 5, 1918 



THE MOVING PICTURE WORLD 



Oct. 6 — Frederick L. Collins Concludes Arrangements Between Super 
Pictures Corporation and First National Exhibitors' Circuit for 
Distribution of Petrova Pictures through Latter Organization. 67. 

Oct. 6 — F. H. Richardson Visits Maritime Provinces. 75. 

Oct. 6 — Pathe Exchange, Inc., Acquires Russian Art Films. 79. 

Oct. 6— American Projection Society Holds Its First Banquet in the 
Green Room of Hotel McAlpln. 01. 

Oct. 6 — Ernest Shipman Opens New York Offices as Representative of 
Independent manufacturers. 91. 

Oct. 6 — Metro Productions Corporation Sells Foreign Rights to Its 
Productions to Ben Blumenthal, President of the Export and Import 
Film Company, Inc. 92. 

Oct. 6— Henry B. Walthall Announces Initial Production by His Own 
Company. 94. 

Oct. 6— St. Francis Theater at San Francisco Opens. 119. 

Oct. 6 — Portland, Ore., Operators Get New Scale. 120. 

Oct. 13— Henry B. Varner, Chairman Legislative Committee of the 
American Exhibitors" Association, Labors with Congressmen on the 
Question of Exempting Picture Houses from the War Tax. 211 

Oct. 13 — Conferees of Senate and House of Representatives Favor Tax 
on Admission Tickets. 213. 

Oct. 13— Sunday Law Gets "Knockout" in Louisville. 214. 

Oct. 13— Famous Players-Lasky Buys Paragon Studio and Printing 
Plant at Fort Lee, N. J. 220. 

Oct. 13 — Charlie Chaplin to Build New Studio. 243. 

Oct. 20— Herbert Brenon Secures Injunction Restraining Export and 

Import Film Company, Inc., et al, from Using the Title "The 

lyranny of the Romanoffs," with Illdor, in Connection with the 

Release of the Photoplay Depicting Ivan the Terrible and Life 

.in Russia in the Sixteenth Century. 367. 

0ct '^°T C i? rence L ' Yearsiey Becomes the Publicity Director for the 
First National Exhibitors' Circuit. 368. 

Oct. 20— N. S. Kaplan, President of the Russian Art Film Company 
Returns to Moscow. S69. »«"»*, 

0ct JPZ? 1 ?* National Exhibitors' Circuit, Inc., Disposes of Foreign 

" ' 304 Chaplin Productions to William Vogel Productions, Inc. 

Oct. 25— Michigan Exhibitors Hold Meeting and Hear Tax Laws Ex- 

plained by Revenue Official and C. C. Pettijohn. 1000. 
S. n-~ Baltimore Exhibitors' League Holds Big Meeting. 510 
Oct. -i— Officials of the Treasury and Internal Revenue Departments 
Tax° U 511 Governing Operation of the New Amusement 

° ct - 27— Paul H. Cromelin Becomes President of Inter-Ocean Film Cor- 

poration : Succeeds Late Henry J. Brock. 544 
P.. 7,L~ Memphis Theaters Open for Sunday Shows. 566. 
?. -8— Maryland Exhibitors Hold Annual Convention at Baltimore 098 
Nov. .-{—Motion Picture Exhibitors' League of New Jersey Hold Annuai 

th°e P E e nsu'in "Vetr ^ kte g-^ tetter HaI1 in Newark and Elect Officers for 

NOV b£S S arl„ e haftS! b KaSas Lea 6 E 76 e °' KaMM H ° W ADQUal 
NOV >irl F eat P ur C e tU a re Mo < n th. Pa 6-f7. lM " F °™<«"' Please One Six- 
N ° V b 3 ~C Ha 678 M ' CrandaI1 0pens Knickerbocker Theater, Washington. 
N ° v - 5~°- W- Griffith Returns from Trip Abroad. 680 

Vih7 S ' Inhibitors' Booking Corporation Formed by William 

Oldknow and Frank Hall. 6.82. 
Nov. 3— J A Quinn. Los Angeles Exhibitor, Plans the Organization 

of a National Theater Circuit 70° "■6«uimuoh 

N , ov - 3— Producers' Protective Association, Inc., Formed. 714 

no ;: ^ff H °^r'Kj5f s i c 3 a do e for one Year - 73 °- 

NOV E x^i , on ia S,m A pan B y rad |32 EleCted ^^ ° f the Moti ° n Pictu - 

NoV m 10— M ° tion Picture Theaters' Company of New England and the 

M ™. 5 r a n hU A ettS , BraI \ Ch - ot <he Motion Picture Exhibits' league of 
America Amalgamate in Joint Convention. 839 

i?t OV ' }°— -American Cinema Commission Preparing. 842 
^A^R^re^t'orsix^MoShs. 10 ^ 6 M ° U ° n PictUre BUSi — 

N wT 844 ert BreDOn BUyS Blg StUdi0 Plant at Hudson Heights. 
N °^nc^loi ney Garre " EIeCted Presi<ie nt <" J- Prank Brockliss, 
N ° V 't 10 ST M - H „H°? man ' Inc - t0 Distribute Serial Written bv William 

p-ro F u y ced n 'bfwha r f ton h sr^c nite 8 d 63 StateS *»"* ^rviceVureaT,"^ 
N °Van'g]e. 0m 9™5 SSi0ner "' Internal Revenue Roper Straightens Tax 
iJ ov - |X— British Columbia Exhibitors Form Organization 999 
Nov. 1, -Louisville Exhibitors in Get-Together Meetmg Adont Co 

operative Advertising Scheme. 1001 g aopt Co " 

n™ \l~ " odkins °P to Handle Paralta Plays. 1026. 
Nov. IS— Screen Club Holds Its Sixth Annual Ball. 1300 

NOV 'Mltr : J he ^ A ?^ oc l ate A Mot '°n Picture Exhibitors of Brooklyn in 

N °Vxch"a P n r ge m, , n nc nt ?$ bll0TS and State Ri ^ Buyers Organize' Allied 
Nov ^~f»^ m ^ A u Brad7 ' s TelHns! Chicago Speech. 1463 

N0T- ^ 3 ~ Pet l tl0 ?, of Cleveland Exhibitors for Injunction Against ft 
Ou a t n ^Co°urt Pre l4 e S8. C °" eCti0n ° f Fifteen-CenWe™ T^Tnrown 
n™ 2f— Distributors Explain Views on War Tax 1149 
Nov $tZ%Z m l et l T -il tro "l Cinema Commission 1152 
Nov' ofZR™ n ^, E T? hlblt , or ^ Hold Successful Ball. 11537 
m o, J! owe " Hansel Passes Away. 1154 

g itgTi»S d ---^El- Avenue. 1181. 
Nov. 2i— Michigan Association Organizes. 1615 

IncT r T303 AbramS ° n SeV6rS CoDn ectlon with Ivan Films Productions. 

D6C E^lo^g JKSX P »' , ?,ef„ S. P ?n 5r cS. C -- S&T "" "» P ~ °< 
Dec. 8-Atlas Film Corporation to Begin Producing Dec. 1. 1503. 



DeC F?ctures Cd In r c e ^SbS*!*'*'* 11 Announcea the Formation of the DeLuxe 

n!Z ?r S i a f e R'shtUlstribunrs, Inc., Perfected In Convention. 1510. 

Dec. 11— Joint Exhibitors' Convention at Washington. 1919. 

Dec. 13 — Illuminating Engineers Meet. 1928 

P^ 22— Hodklnson and General Film in Combination. 1764. 

S ec - 22— Lamerger Ei^.jrges Activities. 1768. 

Nov. 2i— Iowa Exhibitors Get Together. 1765 

Pl ec ' SJ~£ rom ?, lin Tells What Inter-Ocean Is Doing. 1921 

R eC - ™»~ S, owells , Returns from Trip to Orient. 1925. 

Dec 20— First National of Ohio Incorporates. 1927. 

Dec. 29— Creel Repudiates Funkhouser. 1931 



Cutting and Editing a Picture 

By Edward M. Roskam, Film Expert. 

THE hardest part of the producing of a motion picture 
is the cutting and assembling of the print. Hundreds 

m.rlein f'h 6 ( ! are J pr0ducing P ict ures which are really 
made m the cutting departments. If a director is a good 
film cutter and can follow the action of his picture Sn a 
pair of rewinders, the producer he is working with has 
something to be thankful for. 8 

Directors who can cut their own pictures are few and 
far between. D. W. Griffith, Thomas Ince, Edwin Carew 
George Tucker and Edgar Lewis are a few greaT directors' 

mas'te'r this e a r rt° Wn P ' CtUreS ' bUt " haS take " them *«" to 

The majority of directors make a child or a pet out of 

heir pictures. To them the eliminating of this episode or 

o h f a his n o n wn eS c S hna ^ ' S ^ ^'^ ° ff the «^ "™ 

emotion, or thrill is accomplished by bringing the s«n "to 
a hasty close, their pictures would be less of a task to cm 
and the stones far more convincing 

a ll he US - e *°i f cIose - u P s in th e midst of dramatic action is 
also a mistake made by a great many directors 

1 have seen a woman roughly thrown to the floor and as 
the man's hand grasped her, the director cut to a close-up 

suspe-n^oPfhe £K* '° Sing a " *» dramatic **" "* 
. Close-ups are effective when used to depict emotion as 
introductions, and thoughts. They are necessary for witch 

break i°n r tn SUSP r SC ', !5Ut Sh ° U ' d never be used when they 
break into dramatic action. - 

There are a few film cutters in this business who try to 
cut and edit a p.cture while watching it on the screen 

te1Kn Pr r Ct !° n , r -°° m - By makin S notes to a stenographer 
telling him to eliminate this scene, shorten that one trans 
pose this scene or that title, and so forth, thev think they 
are cutting the picture properly y 

unle's'sT InnlLTt T" ° r W ° man ? a " P r °P er 'y cut a picture 
thin I n at U °" Ce or twlce in fie projection room and 

then personally goes over the entire film by hand on a pair 
of rewinders. Then when he comes to" an unnecesfarv 
scene he can eliminate it, but he must first be sure ha 

action TfT" 6 0r ^ Wi " J " 0t break his continuity o 
action If a scene is dragged or too long he must ponder 
over that scene, placing himself as one of th™ characters 
in the picture in order to think up a proper title and he 
must personally insert his title so that it will seem to come 
from the correct character when projected on aTcreen 

a ™r t,C SWItch f backs ar <= » Physical impossibiity unless 
a cutter personally arranges the scenes. If his assistan 
does this work his assistant is the real cutter, or k f luck 

t I ^ts the title inserted perfectly. 

1 have been a film cutter for the past eight vears and 
although the assembling girls that worked for me ar" ""w 
expert film cutters, I have never let one of "hem cut a 
picture with or for me. If film cutting could b Lht Vv 

AfiimcJt 0111 ' ha - st -tedafi,m cuftirTg school lonfag^ 

and dramatic tU^ R ab ' 6 t0 T^ and ° r 'ginate cfmeTy 
ana dramatic titles. He must also know the proper colnr 
schemes for each scene in order to cut the negadves 
properly when the positive print is ready for the laboratory 

NIGEL BARRIE JOINS ROYAL FLYING CORPS 

plSftheTart' ' h f V e "- k «°wn young English actor who 
piays the part of Roger, the husband, in Clara Kimball 
Youngs latest production, "The Marionettes." has passed 
CorpTTnd has MtT*' '^ the , Britis h Royal AvTation 
training C ' f ° r P °' nts mknwn to take up his 

Mr Barrie has taken leave of Miss Young and Director 

ex h p a e U ct a s rd to an see m ''o mber t S , ° f ^ ^ mp ^ ^"fe 'of whom 'he 
good wishes ere ' and ,S f0lI ° wed ^ a hos t of 



90 



THE MOVING PICTURE WORLD 



January 5, 1918 



&--%•*#->*•& -2 S-2>-^ 





&•&:*:• <£-<?• g-frv^: 



Reviews of Current Productions 



EXCLUSIVELY BY OUR OWN STAFF 



rs> -^ & ^ »g S g g| S °>? g| ^ • : • j: S ■ g g g S- S S S ^- ~^^ 




"The Devil Stone" 

Artcraft Presents Geraldine Farrar in an Exceptiona,.y Fine 
Piece of Artistry. 

Reviewed by Louis Reeves Harrison. 

ARTCRAFT'S latest subject, featuring Geraldine Farrar, 
entitled "The Devil Stone," is from an original story of 
the Breton coast by Beatrice DeMille and Leighton Osmun. 
Reduced to scenario form by Jeannie MaePherson and directed 
by Cecil DeMille, "The Devil Stone" starts with a flavor of 
romance and with the idea of representing an abstract idea by 
a symbol. The devil's stone is a magnificent emerald richly 
set in an ancient diadem. It is found by a fisher maiden on 
a rugged coast after a storm. Its history is most picturesquely 
associated in her mind with a fragment of story lore. It had 
been stolen by a Norse Queen from a Bishop whose convent 
her troops had looted, and she ordered him thrown over a 
cliff for concealing it. With his last breath he curses her, 
declaring that possession of the jewel shall become fatal to 
all who hold it until it is returned to the church. 

The fisher maiden, Mis3 Farrar, soon after attracts the atten- 
tion of the miserly owner of the fisheries, and his greed is so 
excited by a glimpse he is accorded of the emerald that he 
bends every effort to win the maid in marriage and succeeds. 
The miser, Tully Marshall, steals the diadem after marriage 
and plots to get rid of his wife by compromising her with a 
young man in whom she has taken a deep interest, a reacting 
plot, for it leads her straight to a great criminologist, Hobert 
Bosworth, who has no difficulty in locating the thief. The 
wife discovers her husband gloating over the jewel, recovers 
it and is attacked by him in a fit of insane rage. She kills 
him in self-defense, but she effectually conceals her crime and 
the weapon. She is eventually married to the man of her 
choice, but the criminologist makes it his' business to trace 
the author of the crime, and he refuses to believe that the 




Scene from "The Devil Stone" (Artcraft). 

husband was killed in self-defense. The girl on whom so 
much misfortune has been showered by the fatal stone asks 
leave to return the gem to its rightful owners before exposure 
is made and is accorded a month's time. She returns it to the 
church and comes back to pay the penalty with such good faith 
that she is believed, and her future made forever safe. 

Such is the composite story of romance, tragedy and de- 
tective skill which, though the content is of vague purpose, 
is admirably constructed in every detail, showing a very high 
quality of craftsmanship in its formation for the screen. 
Thoroughly as this work has been done, however, it is really 
of secondary value to the exceptional artistry of production. 
In settings, picture composition, photography and scientific 
work generally, this production marks a high point in screen 
visualization. It sets a standard in these respects which will 
be difficult to follow, so harmoniously grouped are all the ele- 
ments of success and production. 

Miss Farrar has at last given an Interpretation in accord 
with her accomplishments and experience as an artist, her 
operatic manners yielding gracefully to the more convincing 
naturalness of screen portraiture. Her eyes and their ex- 
pressive accessories are ever busy, revealing with great force 
and Intelligence the workings of her mind and heart, her 
attractive personality tremendously Intensified by her swift 



comprehension of the exactions of her role. She has a strong 
support, notably in Tully Marshall, never better since the days 
of 'Taid in Full," and Hobart Bosworth, as the criminologist; 
but she dominates the production by sheer strength of char- 
acter irrespective of her superior opportunity. The play proved 
a winner at the Rialto. where it was presented to a packed 
house in masterly fashion. 



"The' Pride ofl^ew York" 

War Picture That Will Make a Hit— Written By R. A. Walsh 
and With George Walsh as Hero It is a Most Satis- 
fying Melodrama. 

Reviewed by Hanford C. Judson. 

TO THE mind of this reviewer, "The Pride of New York," 
recent five-reel Fox picture written by R. A. Waish and 
with George Welsh in the hero's role, is the best war pic- 
ture yef. It is a melodrama and has. like most of its 
kind, a most improbable denouement, but the old truth 




Scene from "The Pride of New York" (Fox). 

in the background of the story carries a tremendous 
punch, because it is the truth. The big thing in the pic- 
ture is that these scenes and impressions of war conditions 
both in America and In France are pictured with artistic re- 
straint. The eye sees them on the screen, the mind knows 
them to be true and the heart Is made to fee] the depth of 
them. There is a kind of whole-hearted democracy In the 
picture that will play no little part In making it a decided popu- 
lar hit. It is a picture that will be welcome in any theater or 
church and will get a stirring ovation In the camps of soldiers. 
"The Pride ot.New York" Is Young Kelly, son of a builder, 
who is drafted, and the part is played by George Walsh, so 
everyone will know what kind of a lad the pride of New York 
is. The contrasting character Is a son of wealth, played by 
William Bailey. The girl, taken by Regina Quinn, finds out the 
yellow streak in this son of wealth and becomes a Red Cross 
nurse, goes to France, is captured by a German prince and 
has to be rescued bv Kelly, who has been promoted to be avia- 
tion captain. But this rough outline shows the picture on its 
weakest side; there are some other things. R. A. Walsh, the 
director, knows and shows how Uncle Sam sizes up a good 
soldier with no social backing and also a rich boob with a cap- 
tain's bars on— for a while. He shows how the American people 
are taking the war; how the Allied soldiers are taking it in 
France and how the Boches are taking it. He has some fine 
battle scenes and has a picture that is taking audiences with a 
rush. 



Studio Men Mary Garden's Xmas Guests. 

When Mary Garden discovered last week that the stage 
hands, electricians and other attaches of the Goldwyn stud lo 
at Fort Lee were taking up a collection to defray the ex- 
penses of a Christmas Eve party at the studio she sent for 
one of their number and inquired how much the party was to- 
cost. Told it had been figured at about $150 the star of 
"Thais" promptly drew a check for that amount and insi, ted 
that the studio employes be her guests. They said they d be 
glad to be. 






January 5, 1918 



THE MOVING PICTURE WORLD 



9i 



"Convict 993" 

Five-reel Pathe Play, Produced by Astra Film Corporation, 
Features Mrs. Castle in Bright Crook Drama. 

Reviewed by Robert C. McElravy. 

CONVICT 993" makes a strong bid for first honors in the 
entertaining series of Pathe Plays, with Irene Castle in 
the leading roles. It is a smoothly developed, fascinating 
detective story, with an unexpected denouement that gives 
observers a delightful thrill. Mrs. Castle also rises to her 
personal opportunities better in this number than in any of 
the others, achieving almost an emotiorjil appeal at times. 
Her development along this line is one thing that contributes 
greatly to the surprise at the close. 

The story opens with the prison experience of Roslyn Ayre, 
the girl portrayed by Mrs. Castle. She has none of the ear- 
marks of a woman crook, but the prison garb speaks for itself. 
She has the cell adjoining that of a real girl criminal, Neva 
Stokes. Roslyn declares her innocence to Neva, who accepts 
the story without believing it. thinking Roslyn is merely try- 




Scene from "Convict 993" (Pathe). 

ing to cover up her past mistakes by throwing the blame onto 
others. 

A thrill runs through the prison one morning, when the cell 
bars to Roslyn's place of confinement are found cut, and it 
becomes known that "Convict 993" has escaped. Neva, left 
behind, hates her former acquaintance for her good luck. 

The next scenes occur in the fine home in which Roslyn 
has established herself. She wears elaborate and expensive 
gowns and has formed the acquaintance of Rodney Travers, 
with whom she is in love. Neva Stokes, after her release from 
prison, trails Roslyn to her home and begins a system of black- 
mail. She threatens to expose the escaped criminal unless 
.Roslyn helps Neva and her crook friends in making a big haul 
at the reception she is about to give. 

Roslyn reluctantly consents, after meeting Dan Mallory, the 
head of the gang. Crooks are substituted for her retinue 
of servants, the guests arrive for the party and their gems 
are stolen in the night. Mallory makes a sudden agreement 
with Roslyn to double cross his gang and escape to America. 
The gang members get an inkling of this and hold up Mallory 
and Roslyn. At this crucial moment Roslyn plays her trump 
card, which reveals the fact that she has been from the first 
a member of the government secret service. 

Harry Benham appears as Travers, Helene Chadwick as 
Neva, Warner Oland as Dan Mallory and J. H. Gilmore as Bob 
Ainslee. The story was written by Wallace Clifton and di- 
rected by Wm. Parke. 



Two Christie Subjects 



"Thirty Days" and "Nearly a Papa" Entertaining Comedies 
Featuring Jay Belasco. 

Reviewed by Margaret I. MacDonald. 
"Thirty Days." 

THE theme of "Thirty Days" is not new; in fact, we have 
seen many comedies based on the same subject: yet this 
effort on the part of Al Christie and his company of 
players succeeds in pleasing. The comedy is clean and in- 
offensive, and has some original touches in the business. 

The story centers around a young man's love of his club, 
and the sad results of his failure to keep his promise to his 
wife when she decides to take a vacation. To avoid the dis- 
comfort of staying away from the club, according to promise, 
he! determines to bring the club to him, and so we find him 
with his chums in the midst of a game of cards on the approach 
of his wife's aunt and uncle from out of town. A scarlet 
fever placard placed outside the door not only saves them 
from unwelcome visitors but succeeds in getting them quar- 
antined and eventually lands them in jail for a term of thirty 
days. 

"Nearly a Papa." 
An amusing situation arises in the development of "Nearly 



a Papa." A young man during his vacation receives a tele- 
gram in which a misspelled word causes considerable trouble in 
the household. In place of being duly informed that his wife's 
sister and baby are arriving he is led to believe that "mister 
baby has arrived." Upon reaching home, after purchasing a 
number of toys on the way, he is greeted by an empty house 
in which he finds what he believes to be twins. The discovery 
that the children belong to two different parties leaves the 
young hopeful in a much-disappointed mood. Quite enter- 
taining. 



"Unknown 274" 

June Caprice as Friendless Orphanage Heroine Leads in 

Melodrama with Satisfying Sentimentality — Plot 

Is Well Made— Will Be Liked. 

Reviewed by Hanford C. Judson. 

THE story of "Unknown 274," a Pox five-reel picture in 
which June Caprice plays a poor raggedy orphan, beaten 
by the rough matron of the asylum, has freshness of 
interest and works up to an exciting struggle. It won many 
exclamations of approval among a fair-sized audience on Br'oad- 
way, at the Nemo theater. It is the kind of picture that many 
people like extremely well. 

There is a lack of breadth to June Caprice's acting at pres- 
ent, and she is so often cast as an orphan or other forlorn 
youngster who, by her kindliness and lovable personality, wins 
her way to good fortune, that it does take something from the 
value of this picture in the minds of a few who feel that they 
have seen some of it before. Even with this disadvantage 
the picture furnished good entertainment to the reviewer on 
account of the story and on account of the work of many of 
the "characters. There were several in the audience near the 
reviewer who seemed to give their warmest approval to the 
work of the pretty leading woman. 

June Caprice enters the picture as slavey at a country 
orphanage. We have seen her in the city, a motherless baby 
cared for by her father, a kindly musician. He is hurt and 
loses his memory of the past. The baby is brought to the 
country by a neighbor and later taken to the orphanage, where 
she is registered as "Unknown 274." In the next scene she 
has grown to be June Caprice, ill-treated drudge who makes 
friends of the children. A man and woman, New York crooks, 
come to the village and persuade her to run away and be their 
daughter. They intend to make use of her. She has her father's 
violin, and back in the city, they take her to the old musician 
to be taught. He has recovered, but fails to recognize her as 
his baby. Later the rich man she is set to decoy sees that 
something is wrong and truly falls in love with June. The 
crook, whom she calls father, gets jealous and says he wants 
her for himself. Here begins a struggle. The woman, the 




Scene from "Unknown 274" (Fox). 

crook's partner, calls on the rich man for help, and the door 
is broken down and the crook knocked sick. The girl escapes 
to her old friend the musician with the violin and is recog- 
nized. 



"Jealousy" Is Now "Madame Jealousy." 

The title for Pauline Frederick's next Paramount release, 
following "Mrs. Dane's Defense" has been enlarged. Hitherto, 
known as "Jealousy," it has achieved the dignity of having 
"Madame" added to it and is now known as "Madame Jeal- 
ousy." 

Eve Unsell, prolific scenario writer, made the scenario for 
"Madame Jealousy" from the script furnished by George V. 
Hobart, author of the allegory "Experience,'' who wrote the 
story especially for Paramount. "Madame Jealousy" is an- 
nounced as something new in pictures and is said to be one 
of the most elaborate productions in which Miss Frederick has 
appeared. 



92 



THE MOVING PICTURE WORLD 



January 5, 1918 



"The High Sign" 

Herbert Rawlinson and "Brownie" Vernon Play Leading 
Roles in Romantic Universal Feature. 

Reviewed by Robert C. McElravy. 

THE HIGH SIGN" is a five-reel story of the romantic type, 
written by J. Grubb Alexander and Waldemar Young and 
directed by Elmer Clifton. It falls into that category of 
imaginative tales represented in fiction by Stevenson's "New 
Arabian Nights" and Anthony Hope's "Zenda" stories. 

It has zest and go from the beginning and leads up to a 




Scene from "The High Sign" (Universal). 

lively and satisfying climax. Herbert Rawlinson makes an 
interesting figure as the young college man "who palms himself 
off as a prince on the natives of Burgonia, or at least thinks 
he has has done so in his vivid dream. Mr. Rawlinson is easily 
one of the best looking men playing in pictures and works 
with a pleasant freedom from self-consciousness. "Brownie," 
or Agnes, Vernon, as the girl of mystery, makes an equally 
attractive feminine lead. Hayward Mack appears as the real 
Prince Arno and Edward Brown, after playing innumerable 
minor parts in former offerings, dons the royal purple and 
plays His Majesty, the King. He gives some good comedy 
touches to the part. 

As the story runs, Donald Bruce is expelled from college 
for participating in the activities of a secret society. His 
room-mate, a prince of Burgonia, has been summoned home 
after years of study in America. The prince is in love with a 
supposed American girl and induces Donald to go to Burgonia 
in his stead. Donald also loves a girl named Hulda Maroff. 
During the narrative it develops that the prince's favorite is 
in reality a princess, and Hulda is her first lady in waiting. 

Donald never, in fact, makes the trip to Burgonia, but he 
dreams that he does so, and this dream is worked up in an 
elaborate way, showing his arrival there, his reception by the 
citizens and the reigning monarch, the wedding ceremony and 
subsequent revolution. There are times when the action con- 
tains an amusing touch of burlesque, but it is toned down so 
that the dramatic moments get over with considerable strength. 

The settings and photography are excellent in this number 
and do much to make it appealing. Others in the cast are 
Nellie Allen. Marc Fenton. Frank MacQuarrie and Albert Mac- 
Quarrie. 



"The Struggle Everlasting" 

Florence Reed Gives Human Portrayal of Vampire Role in 

Seven-Part Morality Photoplay Written by Edwin 

Milton Royle — Produced by Harry Rapf. 

Reviewed by Edward Weitzel. 

HOGARTH'S "The Rake's Progress" and Balzac's "Splendors 
and Miseries of Courtesans" are the prototypes of Edwin 
Milton Royle's morality photoplay, "The Struggle Ever- 
lasting," produced by Harry Rapf, with Florence Reed as a 
symbolic character described as Body. The revival of the old 
morality "Everyman," about fifteen years ago, stimulated in- 
terest in this form of the drama and led to the writing of the 
two stage successes, "Everywoman" and "Experience." This 
method of pointing a moral, by reducing the passions to an 
elemental condition and then having them personified by the 
men and women of the cast, appealed to many minds, in spite of 
the fact that none of the metropolitan critics found even 
ordinary merit in either of the two plays. The screen also has 
essayed to forward the cause of virtue by the use of allegory, 
and its best efforts have met with a ready response. 

"The Struggle Everlasting" was written for the spoken stage. 
and the screen version is the work of Bennet Musson. James 
Kirkwood directed the production. Its theme is illicit love. 
Body, Mind and Soul are the three principal characters. Other 
persons in the play are Champion Pugilist, Banker, Musician, 
Actor, Worldly Wise, Wife, Frail Sister, and Slimy Thing. 
Shorn of its cloak of allegory, the story is a modern "Harlot's 



Progress." It follows the career of a beautiful young woman 
from the time she first gives herself to a college student to her 
death, and shows how she becomes the companion of four other 
men as her fancy or her cupidity dictates. The story is sordid, 
and is unrelieved by any touch of comedy, except when the 
prize fighter loses the championship and is finally reduced to 
tending bar. However, the author has taken his subject very 
seriously, and displays a respectable degree of merit in pre- 
paring it for the spectator. The subtitles are in the same vein 
and will assist in inculcating the picture's moral lesson. At 
the end, the author has Body listen to the good counsel of 
Soul; and she is fatally wounded while trying to rescue a white 
slave from her owner. There is every reason to suppose that 
"The Struggle Everlasting" will be acceptable to a large num- 
ber of screen patrons. 

The novel feature in connection with the Royle photoplay is 
the performance of Florence Reed as Body. Here is an imper- 
sonation of the vampire-woman that is human, and not a thing 
of unlovely body contortions, exaggerated facial makeup and 
bizarre gowns. The handling of the theme has permitted the 
actress to wear an unconventional costume as the mountain 
girl, but her indication of the nature of the woman she depicts, 
her method of conveying the thoughts and desires that animate 
her mind, is from within, and has the natural expression of life 
itself. Her revelation of the moods of Body seem entirely un- 
conscious, and through all the changes that experience gives 
she retains a womanliness that wins conviction for her sin- 
cerity when she turns her back on her old life. The method of 
her redemption is rather abrupt, but Florence Reed makes no 
unnecessary parade of this spiritual change. Her action is the 
usual one of falling on her knees, but the look on her face is 
that of a true Magadlene. The art of this actress is as fine as 
anything the screen has yet revealed. 

The production of "The Struggle Everlasting" contains 
several other impersonations of uncommon merit. Chief among 
them is the acting of Mind by Milton Sills. Then follow E. J. 
Ratcliffe as Banker, Irving Cummings as Soul, Wellington 
Plater as Champion Pugilist, Fred C. Jones as Musician, and 
Edwin N. Hoyt as Worldly Wise. 

A large share of the credit for the production goes to James 
Kirkwood for the skill shown in every department of his work. 
Both the exterior and interior scenes are thoroughly artistic, 
and the direction is never at fault. Lawrence Williams was 
the photographer. 



"Just a Woman" 

Seven-Part Screen Version of Eugene Walter's Powerful 

Drama Given Effective Presentation by Charlotte 

Walker and Her Support — Produced by 

S. & S. Photoplays. 

Reviewed by Edward Weitzel. 

A KNOWLEDGE of drama is always useful when fashioning 
a story either for the stage or the screen. Eugene Walter. 
the author of "Just a Woman, ' in a playwright who never 
fails to put good red blood into his characters and to see to it 
that the dramas he builds are constructed according to the 
rules of the art. The screen version of "Just a Woman," pro- 




Scene from "Just a Woman" (S. & S.). 

duced by S. & S. Photoplays and directed by Julius Steger, 
retains the strength of theme of the original and. in the main, 
tells the story with equal power. At times too deliberate 
action is permitted to interfere with the developmen of events: 
but the sincerity of the story and the fineness of its principal 
character outweigh every other consideration. Where so much 
merit is to be found, a few minor defects of direction need not 
be allowed to count against the picture. 

The theme of "Just a Woman" is human and sympathetic. 



January 5, 1918 



THE MOVING PICTURE WOULD 



93 



The wife o£ a mill worker, who fought to save her husband 
from the drink habit, makes a more determined fight when 
prosperity brings another woman into the man's life and he 
consents to have his wife trapped in a compromising position 
that he may divorce her and marry again. The attitude of 
Anna, Jim Ward's wife, is explained in one speech when she 
meets her rival: "You're only part of Jim's spree; when it's over 
he'll come back to his family." The faithful woman does not 
think of her own happiness until the 'divorce is granted and the 
judge tells her that she must give her boy to his father. Her 
rebellion takes an entirely unexpected form. Standing up in 
the courtroom she denies Ward is his father, and defies the law 
to take the child from her. Anna's struggle is rewarded at 
last. Jim comes back to her, just as she had hoped and fought 
tor, and the closing scenes show the father and mother proudly 
looking on as their son goes marching past on his way "over 
there." In its present form the finish is too long, but the 
director will quite likely apply the proper remedy. 

The atmosphere of the story is correct throughout. Many of 
the exteriors were taken in Pittsburgh, and the drab existence 
of the workers in the mills is reproduced with striking fidelity. 
The acting is highly commendable. Charlotte Walker portrays 
the spirit of Anna Ward with understanding and skill. A habit 
of lifting her chin too high prevents her from always screening 
to the best advantage, but greater experience will overcome 
this fault. Lee Baker is satisfactory to a marked degree as 
Jim Ward, and more than average good impersonations are 
contributed by Edwin Stanley, Forrest Robertson, Cornish 
Beck, Henry Carvel, Charles Kraus, Paul Perez, and Anna 
Williams. 



"Diamonds and Pearls" 

Kitty Gordon in Five-Part World Photoplay Wears Stun- 
ning Frocks and Acts the Role of a Woman Who 
Marries for Money and Learns Her Lesson. 

Reviewed by Edward Weitzel. 

KITTY GORDON, the English actress whose husband is the 
Hon. Captain H. H. Beresford and who is known as one 
of the best-dressed women on the stage or the screen, 
is the star of "Diamonds and Pearls," a five-part World photo- 
play, directed by George Archainbaud. The story has for its 
heroine a woman who marries for money and narrowly escapes 
wrecking her life in consequence. The daughter of a proud 
but impoverished Southern colonel, Violetta D'Arcy, throws 
over Jack Harrington because she believes he is poor and 
marries Robert Van Ellstrom, a man of wealth, who can 
purchase the jewels she craves. 

Although given a generous allowance, Violetta loses so 
heavily at bridge that she is forced to secretly pawn her sister- 
in-law's necklace. Being still pressed for money, she accepts 
a check from young Harrington's father, in return for an 
introduction into society for himself and wife. Later on he 
attempts to take advantage of the transaction, but Violetta's 
husband appears on the scene and the two men come to blows. 
Young Harrington, who is known to Violetta as Jack Rand, 
also becomes involved. His father tries to shoot Van Ellstrom, 
wounds his own son and, thinking he has killed him. puts a 
bullet through his own heart. Fearing the consequences of 
her folly Violetta is afraid to face her husband, but he goes 
to her and forgives her, when he realizes that she is repentant 
and has learned to love him. The material in this picture is 




Scene from "Diamonds and Pearls" (World). 



of good dramatic quality but it could have been more expertly 
put together. However, it gives Kitty Gordon a fair acting- 
role and allows her to wear a number of stunning frocks. 
She meets the requirements of the part with considerable suc- 
cess and looks it remarkably well for a woman who is the 
mother of a sixteen-year-old daughter. The supporting com- 
pany is made up of such well-known actors as Milton Sills, 
who plays Van Ellstrom; Curtis Cooksey. the Jack Harring- 
ton, and George MacQuarrie. as Jack's father. 



"Love Letters" 

Dorothy Dalton and Excellent Direction Make An Interest- 
ing Picture — Story by Shannon Fife Is Ably Handled, 
But Only Slightly Convincing. 

Reviewed by Hanford C. Judson. 

THE latest Paramount picture by the Thomas Inee company, 
"Love Letters," will be considered good entertainment by 
audiences in most theaters. Dorothy Dalton, ably support- 
ed by a cast of Thomas Ince players and helped by the best kind 
of direction, puts enough convincing human emotion into the 




Jcene from "Love Letters 



ount). 



story's situations — sometimes not strongly convincing — to veil 
them in plausibility. The plot has unbroken continuity and the 
action carries speedily to incidents giving sustained excitement 
that truly grips the spectator. The picture's shortcoming is 
that it is too shallow to touch the deeper human emotions. 
There are times when most of us prefer to have our entertain- 
ment neglect to delve too earnestly into our feelings. 

The villain of the plot is one of those teachers of erotic East- 
ern philosophies, enacted by William Conklin. He has a bad 
reputation, is now giving a course of lectures and Dorothy 
is one of his ardent admirers. Her paid companion, taken 
by Dorcas Mathews, has loved and been wronged by this 
teacher. Dorothy has been writing fervent letters to him 
couched in the stock terms of his free love teachings. He 
wants her to travel with him without marriage, but Dorcas 
spoils the plan by showing' him up to Dorothy, who marries 
one of her other lovers. A year later the villain tries to get 
her back by threats. She comes to his house to get the letters, 
he tries to force her and she strikes him down with an Oriental 
sword. She leaves without the letters and the police find him 
dead. Next night — and this is the big scene — she goes back for 
them. Her husband and the police come to make a search 
and she is in the room. The action here is full of suspense. 

One of the picture's qualities is its beautiful photography. 



"Her Sister" 

Five-Part Empire Production for Mutual Program Features 
Olive Tell — Based on Frohman Play. 

Reviewed by Margaret I. MacDonald. 

IN THE five-part Empire drama appearing for release on 
the Mutual program Dec. 24, Olive Tell lives up to her for- 
mer record of doing things well. The picture entitled "Her 
Sister" was directed by John B. O'Brien in an adaptation of 
the Charles Frohman play of the same name, and contains 
situations of real dramatic excellence. In the cast with Olive 
Tell are Eileen Dennes, David Powell, Anita Rothe, Mrs. Clarat- 
Bracy, Harriet Thompson, Martha Dean, Eileen Errol, Madeline 
Meridith, Charles Edwards, Sidney Blair. Herbert Evans and 
Eleanor Seybolt. 

The story which treats of the fortunes of two sisters who 
have been forced by circumstances to grasp the best opportu- 
nity that presented itself for earning a living-. The elder sis- 
ter enters the establishment of a fortune teller acting in the 
capacity of Isis, and at the same time strives to restrain her 
more wayward sister from certain associations of a harmful 
character. A pretty love story of which the elder sister is one 
of the central figures leads to a dramatic climax in which she 
attempts to sacrifice her own happiness to shield her sister. 
The final working out of the story lifts the finger of suspicion 
from both sisters arid succeeds in placing the hand of justice 
on the right party. 

The production is artistic and appealing, and while same may 
not like the fortune telling element, its presence detracts little 
if any from the charm of the picture. 



94 



THE MOVING PICTURE WORLD 



January 5, 1918 



'Taming Target Center' 



Polly Mbran in a Paramount-Max Sennett Comedy Wins 
Whole Audience — Breath-Catching Leap on Horse- 
back Over Canyon One Feat. 

Reviewed by Hanford C. Judson. 

THE effective entrance of Sheriff Polly Moran into that 
Bedlam, Target Center, in the Paramount-Max Sennett 
comedy, "Taming- Target Center," is a bit of able stage- 
craft. Things had been getting lively between the dance hall 
and the mission church across the way, and the old sheriff, 




Scene from "Taming Target Center." 

cross-eyed Ben Turpin, had much more than his hands full. 
The bad man, Tom Kennedy, and his right hand prairie flower, 
Gonda Durand, were running Cross-Eyed Ben off the claim. 
Then Ben's girl Polly arrives on the whirlwind of a mustang. 
She and the horse try to clean up the hotel. It is a chase 
upstairs and downstairs, canter and trot, till she gets the bunch 
outside where she ropes the lot at once and drags them off to 
the jail. 

Cross-eyed Ben has a streak of yellow in him. There's a cry 
for help and Polly makes a dash over the prairie to save a 
drowning child after a death-defying leap over the canyon. 
When she comes back, the bad bunch is out of the coop and 
she finds Ben in a room with Gonda. Ben didn't know of 
Gonda's presence — he was afraid of her. Polly's "mother told 
her" that she could expect just that so she flounces over to the 
minister's. There are two adjoining rooms at the mission and 
she and the minister dress before the lighted shades and those 
outside have another scandal started. 

It is a film to count on as a laugh maker. It's a speedy pic- 
ture in which thrill is followed by burlesque comic situation 
and the whole is delightful entertainment. 



"When Men Are Tempted" 

Vitagraph Blue Ribbon Feature Written by Frederick Up- 

ham Adams a Loosely Constructed Story Featuring 

Mary Anderson. 

Reviewed by Edward Weitzel. 

BASQUES with muttonleg sleeves and full skirts that 
literally swept the earth are worn by Mary Anderson 
in "When Men Are Tempted," a five-part Vitagraph Blue 
Ribbon Feature, written by Frederick Upham Adams and di- 
rected by William Wolbert. The author has not shown any 
unusual ability in selecting his theme or in piecing it together. 
His hero is a poor young chap named John Burt, who is in 
love with Jessie Gordon, and has for a rival Arthur Morris, 
a wealthy young blackguard. Morris tries to compromise 
Jessie, and is given a thrashing by Burt. The young million- 
aire manages to draw a revolver, and there is another strug- 
gle over the weapon, which is discharged, Morris receiving 
the bullet. 

Fearing that he has killed Morris, young Burt leaves town 
in a great hurry, goes West, locates a mine, becomes a rich 
man and sends a friend of his back East to find out what has 
become of the man he shot and the girl he left behind him. 
Morris has recovered and has Jessie's father in his power 
through tricking him in a railroad deal. His chances of 
forcing the girl to marry him look promising, but Burt puts 
in an appearance and turns the financial tables on Morris, 
and Jessie and John have the pleasure of signing their names 
to a marriage license. An unexplained point is why Burt 
never tried to communicate with Jessie until after he struck 
it rich. He knew he could trust her. Ineffectual is the word 
to apply to this picture. It is intelligently acted by Mary 
Anderson, Alfred Whitman, R. Bradbury, Otto Lederer and S. E. 
Jennings. 



"Mother" 

Six-Part Photoplay from Eden Phillpotts' Novel of the 

English Moors Contains Rare Character Studies, Scenes 

of Rugged Beauty and the Truthful Acting of 

Elizabeth Risdon — McClure Picture. 

Reviewed by Edward Weitzel. 

GHORGE LOANE TUCKER has done the screen a service by 
making a moving picture version of Eden Phillpotts' fine 
novel of the English moors, "The Mother of the Man." 
Under the title of "Mother," with Elizabeth Risdon in the lead- 
ing role, the story has been produced on its native heath and 
the rugged beauty of the region and the quaint character types 
transferred to the screen. The skill shown in the acting and 
the directing has brought the happiest results, the only opening 
for criticism being found in the endeavor to retain all the 
characters and incidents of the novel. A little carefuly study 
will suggest the necessary cuts. 

Mother love is the theme of Phillpotts' work. The novelist 
has treated his subject with the sincerity, depth of feling and 
perfect understanding of the people among whom he has laid 
his story that marks all his writings. Not since R. D. Black- 
more has any novelist possessed the same familiarity with, and 
love of, the "Lorna Doone" country. And the story he tells 
will grip the heart of every true man and woman. 

All that Abraham Lincoln said he owed to his mother is 
shown in the love and devotion of Avisa Pomeroy for her son 
Ives. The young chap is wild, easily offended and prone to evil. 
Only the keen insight of a mother saves him. Knowing her 
days are numbered, Avisa hides her own pain and bends every 
energy to setting Ives' feet in the right path. When he loses 
the girl he thinks is the proper mate for him and takes to 
drinking and poaching his mother gives him over to the law, 
well knowing that to shield him would only be to strengthen 
Ives in his yielding to further temptation. After Ives gets out 
of jail he vows he will never return home, but his mother lays 
his supper and places a light in the window every night, and 
one morning she is rewarded by finding him shaving himself 
before the kitchen mirror. The hardest trial comes when the 
woman who jilted Ives decides to leave her husband and tries 
to persuade Ives to go with her. Avisa has need of all her 
mother wit and determination to prevent this. She succeeds 
in keeping Ives away from Jill Bolt by showing the young 
fellow that Jill does not really love him. This is Avisa's last 
act for her boy. Her heart can no longer stand the strain. She 
dies in Ives' arms. After her death he turns to the woman that 
Avisa had hoped would be her son's wife. 

To realize the character of Avisa Pome'roy in all its beauty of 
devotion, kindly humor and shrewd insight into life is an 
achievement of the highest merit. Elizabeth Risdon accom- 
plishes this with a perfection that is the more remarkable from 




Scene from "Mother" (McClure). 

the fact that the woman she portrays is nearly twice her own 
age. Her makeup is a triumph, and the touches of character 
she imparts to Avisa make her a living and lovable reality. A 
list of the English actors who created the other parts has not 
reached this country, but mention must be made of the fault- 
less work of the Ives of the cast. With but few exceptions, the 
remaining characters smack most convincingly of the soil. 



Harold Lockwood Returns from Florida. 

Harold Lockwood, Metro player, accompanied by members 
of his company, have returned to New York from Florida, 
where the fox hunt, the bathing beach episode and a number of 
other scenes in "Broadway Bill" were photographed under the 
direction of Fred J. Balshofer. The company had some exciting 
experiences on the way to the South due to two train wrecks 
which delayed their arrival at their destination by fifteen 
hours. No one was injured. 



January 5, 1918 



THE MOVING PICTURE WORLD 



95 



On the Triangle Program 

"The Gown of Destiny," Novel Five-part Photoplay from 

Story by Earl Derr Biggers, and "Betty Takes a Hand," 

Triangle Prize Story Featuring Olive Thomas. 

Reviewed by Edward Weitzel. 
"The Gown of Desliny." 

EARL DERR BIGGERS has written a war story from a new 
angle, and Lynn F. Reynolds has made it into a novel 
photoplay. "The Gown of Destiny" is a decided addition 
to the Triangle program. The picture starts in the shop of 
a Fifth avenue modiste, and the hero is Andre Leriche, head 
designer for Madame Felice. Andre is an undersized but loyal 
young Frenchman, who is fired with a desire to serve his coun- 
try at the front, but is. rejected by the French consul. His 
heart is broken; but he dreams one night of a new creation 
in smart frocks and hastens to transfer the design to paper. 
The gown is fashioned by Madame's workwoman and is the 
means of winning an erring husband back to his wife. It is 




Scene from "The Gown of Destiny" (Triangle). 



then sent to a niece in the West and helps to make a young 
English slacker fall in love with her, and of sending the 
young fellow back home to do his duty. The girl goes to her 
future father-in-law's home to await her lover's return. 

In the meantime the father of Andre Leriche. who is the 
mayor of a town near the firing line, is sure that his boy is 
doing his duty wherever he is. Shortly after, the town is taken 
by the Germans and the mayor is condemned to be shot, but a 
detachment of British soldiers, led by the young Englishman, 
drives out the invaders and save the French designer's father 
and the town. Thus it happens that the gown created by 
Andre plays an important and patriotic service. 

Lynn F. Reynolds has directed "The Gown of Destiny" with 
excellent results. There are several effective battle scenes, 
and the atmesphere of the French town is correctly main- 
tained. The picture is also expertly acted. Herrera Tejedde 
fits the character of Andre at all points, and Alma Rubens and 
Allan Sears make an interesting pair of lovers. The other 
members of the cast are Lillian West, J. Barney Sherry, Pietro 
Buzzi, Frederick Vroom, Dorothy Marshall. Kathleen Emerson 
and Bliss Chevalier. 

"Betty Takes a Hand." 

Katherine Kavanaugh is the author of "Betty Takes a 
Hand," a five-part Triangle that won the second prize in the 
late contest. The scenario is the work of Jack Cunningham, 
and Jack Dillon directed the production. Olive Thomas is the 
featured player. The opening is cleverly conceived. Two 
miners who are partners in a claim separate, one buying the 
other out. Peter Marshall, the man who parted with his half 
of the mine, never becomes rich and always believes that he 
was cheated in the deal. James Bartlett, the other partner, 
amasses a fortune. Later in life Marshall's daughter and Bart- 
lett's son meet and fall in love. The girl's father will not hear 
to the match, and the manner in which his objections are over- 
come forms the greater part of the action. Most of the scenes 
in which Olive Thomas appears are played in a comedy vein, 
some of them approaching farce. As Betty Marshall she is 
supposed to have been left in charge of a fine house belonging 
to the widow of the man who engineered the deal. 

Knowing that her father is in need of money Betty hits 
upon the idea used in "All the Comforts of Home," and hangs 
out a sign, "Room and Board." The house is soon filled with 
boarders, who are glad to pay fancy prices for such fine ac- 
commodations. When the mistress of the house and her 
daughter return from a trip to Panama they walk in on a 
tableful of strange people, and drive them into the street. 



Young Bartlett is one of the boarders, and greatly disappoints 
the young lady of the house by marrying Betty. 

The picture is amusing, and Olive Thomas makes up in at- 
tractiveness what she lacks in acting ability. Satisfactory im- 
personations are given by George Hernandez, Frederick Vroom, 
Charles Gunn, Bliss Chevalier, Mary Warren. Margaret Cul- 
lington, Graham Pette, June De Lisle and Anna Dodge. 

"Sins of Ambition" 

Seven-Part Ivan Photoplay Is Well Acted but Is Overbur- 
dened with Motives— Wilfred Lucas, Barbara Castleton 
and Leah Baird the Leading Players. 

Reviewed by Edward Weitzel. 

THE author of "Sins of Ambition." a seven-part Ivan photo- 
play, has selected an excellent theme, but has weakened 
his story by the introduction of too many motives. The 
central idea is strong enough to carry the burden of the action, 
and the rapidity with which the story skips from one motive 
to another prevents any single situation getting its full value. 
Generosity is an estimable quality in many cases, but there is 
.such a thing as giving the spectator too much plot for his 
"peace of mind. Another condition that detracts from the 
strength of the story is in making the leading female character 
an abnormal type. A mother who tells her husband that he is 
not the father of her child and utters the lie for the purpose 
of furthering her ambition to resume her profession as an 
actress reaches a depth of depravity that puts her outside the 
pale of common humanity. 

Laurette Maxwell, in "Sins of Ambition," is credited with 
being capable of such an unnatural act, and the spectator is 
asked to be in sympathy with her when she repents and her 
daughter and husband forgive her and take her back into their 
hearts. The thing that brings this about is the killing by her 
daughter of the man who persuaded Mrs. Maxwell to leave her 
husband. The young girl tries to save her mother by encourag- 
ing the attentions of the villain. The man becomes too insistent 
and Ruth Maxwell is forced to shoot him in defence of her 
honor. The mother's testimony frees Ruth. 

Aside from the main motive there, is a fight with an ice 
trust, of which the villain is the leading spirit. Another motive 
is created by having Andrew Maxwell devoted to the perfecting 
of a universal language which will prevent the recurrence of 
the present world war. And still another one is introduced by 
having the sister-in-law of the young man. who is in love with 
Ruth Maxwell, the president of a charitable organization called 
"The Outstretched Arms." the good woman being the leader 
in the fight against the ice trust. 

"Sins of Ambition" belongs to the class of melodrama that 




Scene from "Sins of Ambition" (Ivan). 

aims to appeal strongly to the emotions and hold the spectator's 
interest by force of the variety and vigor of its "punch." From 
this point of view it will sustain the reputation of its pro- 
ducer. Except that Barbara Castleton overacts several of her 
dramatic scenes *he individual efforts of the members of the 
cast are uniformly admirable. The leading characters are 
taken by Wilfred Lucas. Barbara Castleton, Leah Baird. James 
Morrison, Madaline Traverse, Anders Randolf and Edward 
Lawrence. 



"Smashed in the Career" 

Fox-Lehrman Comedy That Filled the House With Laughter 
— Filled With Many Astonishing Stunts. 

Reviewed by Hanford C. Judson. 

THE new Fox Lehrman comedy, "Smashed in the Career," 
has among other properties a swimming pool and a race 
course for autos and a tall tower for the judges to view the 
race. It has the expected Lehrman quality in its wealth of 
dashes, splashes, jumps and almost unthinkable combinations. 
It is so filled with the unexpected and the astonishing that it 
baffles any description at all. One noticeable thing will be 



96 



THE MOVING PICTURE WORLD 



Jaru-.arv 5, 19^3 



the costumes of the maids attending the mistress of the house 
when she is taking her morning dip in the swimming pool — 
strong armed maids they are to keep the men servants in their 
place. Then we see the heroine come "fresh" from her dip to 
greet father. Her affectionate upper-cut of a love tap breaks 
the rocking chair. This is only a beginning. There is much of 
it that made the reviewer laugh. The house was laughing 
most of the time. 



"Sadie Goes to Heaven" 

Another Pleasing Story Filmed by Essanay, in Which Little 
Mary McAlister Sustains the Honors Delightfully. 

Reviewed by James S. McQuade. 

SADIE Goes to Heaven," which has been adapted from a 
story that appeared in "Good Housekeeping" some time 
ago, is a most rutins vehicle for little Mary McAlister, 
and it is almost needless to state that little Mary invests Sadie 




Scene from "Sadie Goes to Heaven" (Essanay). 

with a glamor which captures the hearts of both old and 
young. 

Sadie is stirred into thinking about heaven by a Sunday- 
school teacher, who chances to see the poorly dressed, dirty- 
faced child one day sitting on the bottom step of the flight 
leading up to her humble home, with her constant companion, 
George Washington Square, in her arms. This high-sounding 
name introduces Sadie's pet dog, also a creature of the slums, 
and just as dirty and untidy as Sadie herself. 

Sadie's mother is a washerwoman, whose hard life is shown 
by her definition of heaven when Sadie asks her what it is 
like. "Heaven's a place where a woman don't have to sweat her 
soul out over the wash boiler," is her reply to Sadie's question. 

How Sadie contrives to smuggle herself and her dog into the 
beautiful home of a very rich woman, and how she believes 
that this home is heaven itself is the chief burden of the story. 
But when the rich woman discovers the child and is horrified 
by the appearance of George Washington Square, she orders 
one of her servants to remove the "beast" at once. It is then 
that Sadie makes her choice against heaven in favor of her 
tousled pet in the words: "I wouldn't give up George Washing- 
ton Square for all the heavens what ever was." 

I was much disappointed by some of the interiors in the 
supposedly beautiful home which Sadie takes for heaven. The 
cast also is rather weak, outside the parts of Sadie and Hal 
Hawkins, the latter being very well impersonated by Rod 
La Rosque. 

Release will be made December 24 through the George Klein,- 
System. 



"Madam Who" 

General Film Company Releases Seven-Reel Paralta Produc- 
tion, Based on Story by Harold McGrath. 

Reviewed by Robert C. McElravy. 

THIS seven-reel offering must be added to the list of suc- 
cessful Civil War stories. Adapted by Monte M. Katter- 
john from a narrative by Harold McGrath, it contains 
plenty of plot and action, as might be expected. In addition, 
the number has been given very careful attention in the mat- 
ter of settings, costuming, characterizations and the further 
details that make for an atmosphere in keeping with the times 
depicted. 

Bessie Barriscale is cast in the leading role, that of a South- 
ern girl whose father and two brothers have fallen in the great 
conflict. As the story begins, she determines to offer her life 
if necessary to further the Southern cause. She accepts a com- 
mission to act as a spy and goes to Washington to carry on this 



work. Miss Barriscale gives a convincing portrait of this sensi- 
tive, high-bred girl, who matches her wits with the men of 
the government secret service. 

The plot takes on unusual interest from the moment the girl 
is captured hy a body of Northern secret service men and given 
the choice of death or marriage to one of their number. The 
situation itself lacks probability, but is made to seem real. The 
girl finds herself married against her will to a man whose face 
is concealed behind a black mask. In the course of the story 
several of the men who know her story and the manner in 
which she became known as "Madam Who," are killed, includ- 
ing the unwelcome husband. But the girl herself finds happi- 
ness at the close of the tale with the young Northern officer 
with whom she has reluctantly fallen in love. 

The final reel of the number pictures in a graphic way the 
evacuation and fall of Richmond. This shows the thrills and 
excitement of warfare as it was waged in the '60s. and even in 
contrast with modern methods it rises to great dramatic 
heights. 

The cast is a big one, hundreds of men being employed in 
the final scenes. Edward Coxen and Howard Hickman have 
two of the leading male roles. A word should be said for the 
subtitles and their accompanying scenes, which have been care- 
fully looked after. 



"An American Widow" 

Ethel Barrymore Featured in an Amusing Comedy Based 
on Kellett Chambers' Play of the Same Name. 

Reviewed by C. S. Sewell. 

FOR the first time since she Joined the Metro forces, Ethe. 
Barrymore has been provided with a comedy role, in "An 
American Widow," adapted from Kellett Chambers' stage 
production of the same title. It is an amusing offering, afford 
ing her opportunities more in line with the parts portrayed in 
her stage successes and in contrast with her previous dramatic 
screen roles. The production is in five reels. 

Elizabeth Carter, a wealthy widow, with everything she can 
wish except a title, prepares to marry the Earl of Dettsmin- 
ster, when she is informed that, according to her late husband's 
will, his fortune will revert to a nephew unless her second 
husband is an American. She therefore hires a struggling 
playwright to marry her, with the understanding that there 
will be an immediate divorce so that she may then marry the 
Earl. After amusing complications and experiences, by the time 
the divorce is obtained the playwright, who has achieved suc- 
cess, discovers he really loves his wife and his affection is re- 
turned. The Earl elopes with an actress and it is discovered 
that the codicil has been forged by the unscrupulous nephew 
and his lawyer, who is also the executor of Elizabeth's estate. 
As Elizabeth Carter, Ethel Barrymore is cast in a congenial 




Scene from "An American Widow" (Metro). 

role, which she handles admirably, and she is supported by a 
competent cast, including Irving Cummings as Mallory, the 
playwright; Dudley Hawley as the Earl, and Alfred Kappler as 
the nephew, together with Earnest Stallard, Arthur Lewis. Pearl 
Brown and Charles Dickson, the latter being particularly satis- 
factory as Elizabeth's old friend and adviser. 

Frank Reicher directed the production, and the photography, 
settings and other details are in keeping with the Metro stand- 
ard. 



"The Blue Bird" a Photographic Marvel. 

Filming Materlinck's "Blue Bird" is a stupendous under- 
taking, requiring every photographic trick ever conceived 
and the originating of many new ones. 

It has remained for Artcraft to visualize these poetical 
visions, and under the direction of the great French artist 
and producer, Maurice Tourneur, the allegorical and symbolical 
epic is presented pictorially to civilization in a language under- 
standable by all and depicted so clearly that a child can 
understand it. 



January 5, 1918 



THE MOVING PICTURE WORLD 



97 



"The Unmarried Look" 

Metro-Drew Comedy in Which Mr. Henry's Unmarried Look 

Is Both His Good Fortune and His Misfortune — 

Fine in Comic Values. 

Reviewed by Margaret I. MacDonald. 

THE psychology of the Metro-Drew comedy "The Unmarried 
Look" is unquestionable. The production is one of the 
funniest of Drew comedies and will be enjoyed especially 
by the benedict class of the male population. Sydney Drew as 
Mr. Henry does some of his best work, and Mrs. Drew is sweet 
and more thoroughly feminine than ever in this number. One 
of the points of the picture that will be enjoyed is the presenta- 
tion of various types of men with a "married look" as com- 
pared to Henry of the "unmarried look." But in spite of all the 
troubles (and successes) which the "unmarried look" causes 
Henry, he finally rises to the "very crown" of the hat business. 
For be it known Henry is a seller of Cupid hats, and is called 
upon to flaunt his graces before the feminine sex with whom he 
has become very popular, even to the near disruption of his 
domestic happiness. 

One day when Mr. Henry left the house in an unusually 
buoyant spirit Mrs. Henry's suspicions caused her a very bad 
half hour, at the end of which she decides to call at the Cupid 
Hat Palace and investigate matters for herself. Here she finds 
hubby busy with a fair customer, and be it said to Henry's 
credit that his interest in the fair sex other than his wife is 
merely a matter of business. 

The final straw falls "when at home once again Mrs. Henry is 
obliged to take a phone message from one of these fair cus- 
tomers with whom hubby has made a lunch engagement, and is 
under the painful necessity of informing her that she is Mr. 
Henry's wife and not his mother. A tempest in a teapot ensues 
in the Henry household upon which the curtain is wisely 
drawn. We are then led over a skip of several years, when we 
And Henry a happy father. He has now climbed to the "very 
crown" of the hat business, as before stated, and has become 
an absolute nuisance by way of his pride in his possession of a 
son. For even should he forget to state that he has a wife, he 
never forgets to acclaim the fact that lit- is the possessor of a 
baby son. 



"Brown of Harvard" 

Six-Part Essanay Screen Version of the Successful Stage 

Play, Arranged and Directed by Harry Beaumont, a 

Pleasing Picture — Distributed by George 

Kleine System. 

Reviewed by Edward Weitzel. 

RIDA JOHNSON YOUNG and Gilbert P. Coleman, the authors 
of "Brown of Harvard," showed great insight by selecting 
a subject that appeals directly to youth. The life and 
energy of the college boys with which the play is filled and the 
sports and pranks in which they delight keep the action mov- 
ing swiftly, and the young at heart, whether sixteen or sixty, 
will respond to the truthful pictures of college life. The serious 
motive of the story will not fare as well with many of the 
spectators. Moreover, most of them will receive it tolerantly 
for the sake of the amusing qualities possessed by the play. 

The six-part screen version, arranged and directed by Harry 
Beaumont and produced by Essanay, is superior to the piece 
in its original form. The outdoor scenes and the college boat- 
race is much more effectively done in the picture, notwithstand- 
ing the fact that scenes from a real race are blended in with 
those made especially for the play. 

The story of "Brown of Harvard" is of "The Cinderella Man" 
grade. The hero is one of those perfect mortals found only in 
fiction. Rich, handsome and generous to a fault. Brown goes 
through life achieving the impossible with that delightful ease 
which so captivates the feminine heart. Beloved by Evelyn 
Ames, a most attractive maiden. Brown nearly loses the girl 
through the conduct of her brother. The spoiled young cub 
secretly married the sister of one of the students who is work- 
ing his way through college. The brother imagines that Brown 
has wronged his sister and there is all kinds of trouble for 
everybody until the final explanation. When the brother with- 
draws from the race at the last moment Brown takes his place 
as stroke and helps send the boat over the line a winner. 

The acting of the cast is entirely satisfactory. Tom Moore as 
Tom Brown, Hazel Daly as Evelyn Ames, Warner Richmond 
as Claxton Madden, Kempton Greene as Wilton Ames and 
Sidney Ainsworth as Victor Colton have the more important 
roles. • 



Wyndham Standing with Petrova. 

Announcement was made this week by the Petrova Picture 
Company that Wyndham Standing, the prominent English actor 
of stage and screen fame, had been added to the cast of the 
third Petrova production, now being picturized under the direc- 
tion of Frank Crane. Mr. Standing comes of a long line of 
distinguished stage players. 

The member of the Standing family who will be seen with 
Madame Petrova in "The Life Mask," which has been chosen 
as the third starring vehicle for the Polish artist, has appeared 
with all of the leading stage celebrities of the present day and 
has to his credit many notable characterizations in screen pro- 
ductions. Thomas Holding, who has played opposite Madame 
Petrova in the first two pictures bearing the mark of her own 
organization, will continue as leading man. 



"The Girl by the Roadside" 

Violet Mersereau Star of Five-Part Screen Version of Varick 

Vanardy's Novel, Has Congenial Role in Rather 

"Sugary" Photoplay. 

Reviewed by Edward Weitzel. 

IN "The Girl by the Roadside," a five-part Bluebird made 
from a novel by Varick Vanardy, Violet Mersereau gives 
a performance that is always consistent with the character. 
As Judith Ralston she is called upon to portray a young girl 




Scene from "The Girl by the Roadside" (Bluebird). 

who is found by the roadside by a young man in an auto just 
after her horse has thrown her and left her with a sprained 
ankle. Boone Pendleton, the rescuer, is on his way to his 
hunting lodge. Finding that he has run short of gasoline and 
a heavy storm is about to break, he takes Judith pig-a-back 
and tramps off to the cabin. They pass the night there, with 
due regard for the proprieties, and the next morning two offi- 
cers come in search of the girl. Boone helps her to escape, but 
does not learn where she intends going until he accepts an in- 
vitation to visit a country home and finds Judith there. 

Judith has a brother who earns his living dishonestly, his 
wife aiding him. The girl is ignorant of this. The three were 
stopping at a country hotel when she first meets Boone. A 
Secret Service man is after the Ralstons. He arrests the brother 
and his wife while Judith is at the lodge, but they escape and 
reach their home. The detective gets on their track, arrives at 
the country place and corners Budd Ralston down in the cellar, 
where he has a counterfeiting plant. Just as the Secret Service 
man goes to seize Budd that gentleman slips through a sliding 
panel and disappears. He has already promised Judith to re- 
form, and Boone is on hand to comfort the girl and assure her 
that they will be married as soon as it can be arranged. 

The mystery of Budd Ralston's misdeeds is not explained 
until the very end, and this helps to sustain the interest, but 
most of Judith's scenes are of the "sugary" sort and call for 
a youthful appearance, a kittenish manner and the ability to 
look natty in a cross-saddle riding costume. Violet Mersereau 
fills all these requirements and admirers of this school of fiction 
will find her performance very much to their liking. Allen 
Edwards is breezy and natural as Boone Pendleton, and Robert 
F. Hill is an excellent type of Secret Service man. Cecil Owen, 
Ann Andrews, Royal Byron, Kenneth Hall and Sam B. Minter 
complete the cast. The scenario was made by John C. Brownell 
and Theodore Marston directed the production. 



Toto in "The Movie Dummy." 

Following the announcement that Pathe would release the 
first Toto two-reel comedy on January 13, a statement this 
week contains the news that the picture in which the famous 
comedian will make his initial "bow will be "The Movie Dummy,'' 
instead of "A One-Night Stand." 

The change is made because quick service in shipping prints 
to exchanges can more easily be accomplished on "The Movie 
Dummy" than on the other "Laugh Festival" since, having 
been produced earlier, it "was placed in work first. The second 
Toto comedy will be "The Junkman," the third "Fare Please," 
and the fourth, "A One-Night Stand." 

In "The Movie Dummy" Toto is supported by a splendid 
cast. He himself plays the Dummy, "all wool and a yard wide." 
Kathleen O'Connor, an extremely attractive little blonde, is 
"Imogene, the ingenue, the three-sheet favorite," and Marie 
Mosquini is "Vera Che Vamp — not so bad as she paints her- 
self." 



EXHIBITORS! 
See the New Department on Page 131. 



98 



THE MOVING PICTURE WORLD 



January 5, 1918 



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Comments on the Films 



EXCLUSIVELY BY OUR OWN STAFF 



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General Film Company. 



MAKE YOUR EYES BEHAVE (Essanay). — A one-reel comedy, 
featuring Arthur Higson and Rose Burkhardt. This deals with 
a flirtatious husband and his very portly wife. The scenes occur 
in a park, on a bus and an automobile and wind up In the police 
station. This is quite amusing throughout and has some laughable 
knockabout scenes at the close. 

AFTER THE MATINEE (Sparkle). — A knockabout number of the 
eccentric type, featuring Billy Ruge. He and his partner in the law 
business become mixed up with an actress and their wives discover 
them. The action is of the rough and tumble sort and contains some 
amusing moments. 

THEIR MODEL CAREER (Jaxon). — Stull and Ruge appear in this 
number as two flirtatious individuals. The latter suddenly inherits his 
aunt's cloak and suit business, which they conduct in an amusing way. 
Some of the models make a rather breezy appearance, but there is 
nothing that will greatly offend. 

HOW IT WORKED (Jaxon). — A comic number, featuring Burns and 
Stull as "Pokes" and "Jabs." The plot concerns a henpecked husband, 
whose wife returns home suddenly to find him having a good time. She 
breaks up the party in typical burlesque style. Not very new in plot, 
but quite amusing in spots. 

SMASHING THE PLOT (Sparkle). — A comic number, featuring Billy 
Ruge. He plays the part of an Italian organ grinder who becomes in- 
volved in a bomb-planting plot. The girl saves a bridge from destruc- 
tion and her lover's life. This makes a fair subject of the knockabout 
type. 

MADAM WHO ( Paralta-General Film). — A strong seven-reel num- 
ber, adapted by Monte M. Katterjohn from a story by Harold McGrath. 
The plot is laid in the fourth year of the Civil War and leads up to the 
evacuation and fall of Richmond. The number is well made in every 
respect, the settings and atmosphere are good and the characterizations 
strong and convincing. The cast is an elaborate one and the plot and 
action are excellent. Reviewed at length elsewhere. 



Artcraft Pictures Corporation. 

THE NARROW TRAIL (Artcraft).— A thrilling western subject, fea- 
turing William S. Hart. It is reviewed in last week's issue. 

THE DEVIL'S STONE, Dec. 17. — An intense romance of strong 
situations, produced with exceptional skill and featuring Miss Geraldine 
Farrar at her best in the leading role. 



Christie Film Company. 



THIRTY DAYS (Christie). — Not a new subject, but entertainingly 
presented. A husband, fond of his club, fails to keep his promise to 
his wife not to visit it during the period of her vacation. He gets into 
trouble which eventually lands him in jail by disobeying orders and 
pretending that his household is a victim of scarlet fever, while he 
and his pals transfer club life to his home. A full review will be found 
elsewhere. 

NEARLY* A PAPA (Christie). — An amusing production, featuring 
Jay Belasco and Betty Compson. The situation of the story arises out 
of a mistake in a telegram which leads a young husband to believe 
that he is a father. A full review of the picture will be found else- 
where. 



Fox Film Corporation. 

THE PRIDE OF NEW YORK. Dec. 9.— A Walsh patriotic five-reel 
melodrama that will be a decided hit, especially with the soldiers. 
The audience at the Fox Academy of Music In New York showed 
clearly that it was appreciated. It is noticed at more length on 
another page of this issue. 

SMASHED IN THE CAREER (Fox-Lehrman Comedy), Dec. 9.— 
Plenty of dash and full of unexpected comic situations mixed with wit, 
burlesque, comic characterization, and irresponsibility. It made a 
large audience bellow. For a longer notice see elsewhere in this issue. 

UNKNOWN 274, Dec. 16. — A June Caprice picture in five reels. The 
plot works up to an exciting struggle between the villain and the girl 
when her simplicity has led her into danger. June has a typical role 
as elavy in an orphanage and wins out by her heart qualities. There 
is excellent heart interest in it, and it is well played and directed. 
See longer review elsewhere in this issue. 



General Enterprises, Inc. 



ture with skill and Elizabeth Risdon plays the title role with re- 
markable feeling and effect. A longer review is printed on another 
page of this issue. 



Greater Vitagraph. 



WHEN MEN ARE TEMPTED, Dec. 24. — This Blue Ribbon Feature 
was written by Frederick Upham Adams and Mary Anderson is a mem- 
ber of the cast. The story is not very convincing. It is given a longer 
review on another page of this issue. 



Ivan Productions, Inc. 



SINS OF AMBITION (Ivan). — Barbara Castleton, Leah Baird and 
Wilfred Lucas are the leading players in this seven-part photoplay 
which shows the unnatural length to which one woman goes when in- 
spired by a mistaken ambition. A longer review is printed on another 
page of this issue. 

George Kleine System. 

SADIE GOES TO HEAVEN (Essanay), Dec. 24. — This is a very 

pleasing and amusing story in which Little Mary McAlister will please 
everyone by her remarkable realisms in the leading role. A detailed 
review is given on another page, this issue. 



Metro Pictures Corporation. 

BLUE JEANS (Rolfe Metro) Dec. 10.— The seven-part screen version 
of the celebrated old melodrama with its famous sawmill scene retains 
the life and vigor of the original. Viola Dana is excellent as June, and 
the entire cast and production are highly creditable. A longer review 
was printed in last week's issue. 

WAGES NO OBJECT (Drew), Dec. 10. — An original subject has 
been found for this amusing Drew comedy which appears to be 
slightly behind some of the others in comedy values. The necessity 
of engaging a cook for the Minor household is brought about by the 
temporary desertion of Mandy for her home in old Kentucky. An 
answer to an advertisement in which it is stated that a home rather 
than high wages is the object of the party, brings a neat, refined, 
capable person, whose middle name is "gloom." After a week of tear- 
steeped service, Mrs. McGuire, as she is named, is palmed off on a west- 
ern friend. 

AN AMERICAN WIDOW, Dec. 17. — This five-reel picture is based 
on Kellett Chambers' play of same title. It is an interesting comedy, 
the first in which Ethel Barrymore has appeared, and deals with the 
heroine's attempt to frustrate her husband's will and marry an Eng- 
lish earl. She finally falls in love with a struggling playwright, who 
has aided her by becoming her second husband and then divorcing her. 
Reviewed elsewhere in this issue. 

THE UNMARRIED LOOK (Drew), Dec. 24.— One of the very best of 
Metro-Drew comedies. Mr. Henry of the unmarried look, in this num- 
ber is seen selling Cupid hats, and is successful, by means of his 
marvellous ability, to read human nature. He has learned, among 
other things, that frequently the amount of a sale depends largely on 
the amount of champaigne the seller is able to spill. Mrs. Henry, be- 
coming unduly suspicious of Mr. Henry's associations with his fair 
customers, decides to look into things, and in doing so "nearly spills 
the beans." A full review will be found elsewhere. 



Mutual Film Corporation. 



MOTHER (McClure).— Six-part screen version of Edon Phillpotts' 
novel of English rural life, George Lome Tucker has directed the pic- 



JERRY'S DOUBLE CROSS (Cub), Dec. 20.— The young lady has 
again appeared in the Jerry comedies, but the story In this number Is 
an improvement on the last in which this attractive little actress 
appeared. In this instance Jerry's future father-in-law keeps an 
antique store in which a sale of fake articles marked with a double 
cross is to be held. Jerry buys a vase and, In breaking it ou the head 
of a clerk, who has .offended him, the nice sum of ten thousand dollars 
is discovered, which he promptly pockets, at the same time walking 
off with the girl on whose account he had all but committed suicide. 

THE LOST EXPRESS NO. 14 (Signal), Dec. 19.— One of the most 
interesting of the episodes of this serial is the fourteenth, entitled, 
"Unmasked." In this episode Helen, in spite of a feeling that the 
Gaston Pitts of the present is not the same as In the past, marries 
him. A great deal of suspense is created by the preparations for the 
wedding and the rescue of the real Gaston Pitts, brother of Theodore, 
better known in the character of "Harelip," running neck and neck. 
The fact that the marriage takes place before news of Gaston's rescue 
can reach the Thurston household makes an exciting circumstance. 

THE LOST EXPRESS NO. 15 (Signal). Dec. 26.— This is the final 
episode of this serial and is entitled, "The Return of the Lost Ex- 
press." In it the Baron is shot while trying to get away with some 



January 5, 1918 



THE MOVING PICTURE WORLD 



99 



loot, and tells the whereabouts of the Lost Express. Theodore Pitts, 
In a struggle with his brother, is mortally injured. It closes in 
rather an unsatisfactory manner, in spite of the fact that It holds the 
interest of the spectator by thrilling events as in former episodes. 

HER SISTER (Empire), Dec. 24. — An attractive five-part adaptation 
of the stage play of the same name, featuring Olive Tell. The produc- 
tion directed by John B. O'Brien, is artistic in quality, and Olive 
Tell's interpretation of the principal role will be enjoyed. A full re- 
view will be found elsewhere. 

MUTUAL WEEKLY NO. 15G (Gaumont), Dec. 23.— Excerpts from a 
letter from a boy in France with the Red Cross Ambulance Corps forms 
an interesting part of this number of the Weekly. Scenes in Chicago 
showing preparations for the soldiers' Christmas, and also the arrival 
of a Christmas tree ship are interesting. Other Items treat of the 
happenings in Europe and at the American camps. 

MARY'S BOOMERANG (Strand), Dec. 25.— Billie Rhodes is charming 
in this amusing comedy in which she gets In wrong trying to prove 
to a friend that no man, even her friend's husband, is above being 
tempted by a pretty girl. She writes the husband, with his wife's sanc- 
tion, to meet her at a certain hotel. The husband sends a friend in his 
place, who, upon treating the young lady to supper, is forced to send 
for the man for whom the invitation was intended to settle the bill. 
Funny complications occur which are finally smoothed down when mis- 
understandings are explained. 



Paramount Pictures Corporation. 

NAN OF MUSIC MOUNTAIN (Lasky), Dec. 17. — A remarkable cast 
surrounds Wally Reid in this fine story of the early west. An ex- 
tended review will be found in last week's issue. 

LOVE LETTER, Dec. 24. — A five-reel picture with Dorothy Dalton 
in a part that gives her a chance to do some commendable acting. She 
is ably supported by cast and director, and the photography is excep- 
tionally fine. The story has good continuity and the big scene Is very 
tense. There is a longer notice on another page of this issue. 

TAMING TARGET CENTER (Mack Sennet Comedy), Dec. 30.— A 
two-reel Mack Sennett comedy with some rich burlesque turns and one 
or two hair-raising stunts like a marvelous leap on horseback over a 
canyon and a chase on horseback through a hotel, upstairs and down. 
For longer notice see review on another page of this issue. 



Pathe Exchange, Inc. 

THE FLOWER OF DEATH (Pathe), Dec. 30.— Episode No. 6 of "The 
Hidden Hand." New attempts are made upon Doris and Jack Ramsey 
in this number. No sooner have they escaped from the church than 
Dr. Scarley pours poison into a night blooming cereus. He intends to 
kill Jack with this, but the servant places it In Doris' room, and the 
girl is almost overcome by the poison as a result. Later the "Hidden 
Hand" prepares a bed of boiling lime, over which Doris is suspended 
as the instalment closes. The number contains much action of an ex- 
citing, melodramatic sort. 

CONVICT 993 (Astra-Pathe Play), Jan. 6. — A strong five-reel crook 
story, written by Wallace Clifton and directed by William Parks. This 
features Irene Castle as Roslyn Ayre, and opens with her serving a 
prison term. She escapes from prison and is afterward blackmailed 
by a girl she met while behind the bars. She joins the latter's gang 
of crooks and this leads to their undoing. The plot Is more or less 
familiar, but is handled skillfully and has a genuine surprise at the 
close. Reviewed at length elsewhere. 



I 



Harry Rapf. 



THE STRUGGLE EVERLASTING (Harry Rapf ) .—Seven-part screen 
version of Edwin Milton Royle's morality play, the production is an 
excellent one. Florence Reed's performance of the leading part being 
something new in vampires. A longer review is printed on another 
page of this issue. 



S. & S. Film Corporation. 



JUST A WOMAN (S. & S. Film Corp.), December. — Eight-reel screen 
version of Eugene Walter's stage play, directed by Julius Steger, the 
story has a strong heart interest and is well acted by a competent 
cast headed by Charlotte Walker. It is given a longer review on an- 
other page of this issue. 



Triangle Film Corporation. 

THE GOWN OF DESTINY, Dec. 30.— Founded on a story by Earl 
Derr Biggers, this five-part photoplay is novel in theme and Inter- 
esting from start to finish. It is given a longer review on another page 
of this issue. 

BETTY TAKES A HAND, Jan. 6.— This story took the second prize 
in the Triangle contest. The situations are treated almost entirely in 
a comedy vein and are amusing. Olive Thomas is the rtar. A longer 
review is printed on another page of this issue. 



CURRENT EVENTS NO. 32 (Universal), Dec. 22.— Recruiting In 
Australia makes a strong feature of this number ; also the scenes 
taken in Halifax after the explosion. Other features are women letter 
carriers in New York City, drilling field artillery at Yaphank and 
newspaper cartoons from prominent dailies. 

THE HIGH SIGN (Universal Feature), Dec. 31. — A five-reel num- 
ber, written by J. Grubb Alexander and Waldemar Young and di- 
rected by Elmer Clifton. Herbert Rawlinson and "Brownie" Vernon 
play the leads, supported by Edward Brown, Nellie Allen, Marc Fenton 
and others. The story concerns a college youth who dreams that he 
goes to the kingdom of Burgonia, where he passes himself off as a 
prince and marries a princess from an adjoining state. The action ie 
lively and reaches a pleasing climax, and the settings and photography 
are attractive. Reviewed at length elsewhere. 

BUSTED HEARTS AND BUTTERMILK (Nestor), Dec. 31.— A two- 
reel subject, based on a play by Lincoln J. Carter, featuring Adele 
Farrington, Hayward Mack and others. This is a broad burlesque on 
the vampire type of melodrama. The characterization of the vampire 
is well done, but the costume may be subject to some criticism. The 
burlesque touches are very funny, showing the way the husband is 
lured from his wife and becomes a buttermilk fiend. The wife strug- 
gles with poverty by playing solitaire. The closing scenes occur In the 
den of the vampire and her followers. An entertaining subject, though 
broad in tone. 

CARNIVALS AND CANNIBALS (L-KO), Jan. 2.— A two-reel comic, 
featuring Mert Sterling, AI Forbes and Russ Powell. The number 
contains much amusing nonsense, picturing the adventures of a young 
country couple at a county fair. They visit the various amusement 
concessions and then fall asleep in a canoe and dream they have been 
captured by a band of cannibals. The humor consists of little tricks 
and mishaps. Children will undoubtedly like this number. 

KIDNAPPED (Universal Special), Jan. 5.— Episode No. 6 of "The 
Mystery Ship." Important changes in the plot occur In this number, 
some of them a little too casually to keep a good degree of interest and 
suspense. Betty and Gaston, after their long enmity, unite forces and 
return to Los Angeles, in pursuit of Harry, who has fled with the 
treasure. The latter has joined interests with "The Spider" and his 
gang. The action is entertaining, but considerably lacking In dramatic 
effect in contrast with that of previous numbers. 

THE RED ACE (Episode No. 12, "Overboard"— Two Parts— Uni- 
versal Special), Jan. 5.— This continues the efforts of Virginia and 
Wmthrop to overtake the fleeing spies. They succeed, by a daring 
trick, in boarding the vessel on which the spies are coming to the 
United States. The situation creates much suspense and winds up 
with a hand-to-hand struggle. The interest is very strong as this 
serial continues. 



Universal Film Manufacturing Company. 

ANIMATED WEEKLY NO. 3 (Universal), Dec. 19.— Ice boating on 
Shrewsbury River. N. J. : Red Cross activities, women acting as stage 
hands, scenes from stricken Halifax, labor for blind French soldiers', 
and cartoons by Hy Mayer are features of this number. 



World Pictures. 



DIAMONDS AND PEARLS (World) .—Kitty Gordon and Milton Sills 
have the leading parts in this five-reel photoplay which shows a 
woman s attempt to win happiness by sacrificing everything for wealth 
and position. It is reviewed at length on another page of this issue 



Biograph Studio Available for Producers 

Many Large Productions Have Been Made There During 
the Past Year — Room for Ten Companies. 

THE big Biograph studio, at 807 East 175th street. The Bronx, 
as well as its adjoining laboratories, is at the service of 
producers who are looking about for motion picture 
manufacturing facilities. The stages, all equipped with over- 
head and side lights, together with a large assortment of 
scenery, etc., are available by the week or longer. Thomas A 
Persons, who has had large experience in studio control es- 
pecially with the Selig company, is manager. Mr. Persons 'says 
there is ample room for ten companies to work comfortably 

The completion of Harry Rapf's production, "The Struggle 
Everlasting," starring Florence Reed and directed by James 
Kirkwood. is the sixth production staged there by Harry Rapf 
during the past year. His former productions were "The Argyle 
Case." "The Silent Master." "The Mad Lover," 'The Forced 
Honeymoon," all featuring Robert Warwick, and "To-Day" 
with Florence Reed. 

Aside from directing some of the Harry Rapf productions 
Ralph Ince has produced "The Co-respondent" and "The Battle 
Cry." with Elaine Hammerstein. 

Mme. Petrova is at present busy with her Petrova pictures 
and has already completed two productions at this studio. 
Clara Kimball Young produced three subjects during the past 
year. Others who have made pictures in the studio during the 
past year are "Fatty" Arbuckle and Harry Weber. 

Mark M. Dintenfass is now producing Ambassador Gerard's 
"My Four Tears in Germany," under the direction of William 
Nigh. 



"HIS FISHY FOOTSTEPS" (General Film). 

The second of the Finn & Haddie Comedies. "His Fishy Foot- 
steps," is released this week by General Film Comrjany. This 
concludes the fifth series of Jaxon comedies, which will be 
followed immediately by a series of six Finn & Haddie come- 
dies. Billy Ruge, the inimitable comedian who has been star- 
ring in the Sparkle Comedies, appears this week in "Double 
Cross," a rollicking screen comedy with some unusually enter- 
taining situations. 



100 



THE MOVING PICTURE WOSLD 



1918 



•f p fg fg gr- g §g _^^3 i^5^i5° ^ ^ g • • • ^ gggg -s 2| •j.'a g| ^ »1 ^ ^ jgl °^ •*». 



State Rights Department 



Conducted by A. K. GREENLAND 



^g^83^R^g-g^^ ■05 °^ .^ 



Silverman Explains Further Details 

Presents New Twist to Current Efficiency and Economic 

Combinations Aimed Primarily to Advance Interests 

of Exhibitors in His Territory. 

MATER SILVERMAN is hard at work perfecting the initial 
details of his proposed organization, which is to combine 
his exchange, The Liberty Film Renting Service. Pitts- 
burgh, Pa., with a circuit of sixty or more motion picture thea- 
ters located within the normal booking radius of his exchange, 
into a joint buying and distributing corporation, whereby the 
securing and distributing of feature state rights productions 
may be conducted not only with efficiency, economy and time- 
saving, but also at an actual profit to the mutual stockholders 
that subscribe to his views and take stock in the new enter- 
prise. 

Mr. Silverman points out that he does not desire to own the 
controlling stock for himself but is "willing to retain only about 
15 per cent, thereof, and aims at a constant buying fund of 
about $15,000 with which to make purchases of productions 
measuring up to the accustomed standard, and provide for the 
maintenance of such basic expenses as would be part and 
parcel of the exchange, minus all its present heavy and avoid- 
able encumbrances. No one exhibitor is to be allowed more 
than 3 per cent, of the stock, which again will prevent any 
one man appropriating the voting power and control. In many 
other ways, too, Mr. Silverman has aimed to protect the stock- 
holders. 

Meetings are being called by Mr. Silverman, in which all 
interested exhibitors have been asked to participate. 

Insomuch as the movement presents a new twist, the Moving 
Picture World, without attempting to deviate from its truly 
neutral course in all matters of this kind, herewith prints for 
the attention of its readers the following explanatory letter 
in which the Pittsburgh state rights exehangeman sets forth 
his ideas in brief form: 

"We desire to co-operate with exhibitors in our territory for 
the purchase of state rights productions, regular weekly re- 
leases, comedies and so on, in order to eliminate the excessive 
overhead expenses of traveling salesmen, excess advertising, 
disparity of ideas regarding the booking of productions, and to 
cut the excessive time limit required in booking pictures inde- 
pendently. 

"We have been in the moving picture business for ten years — 
always independent. It is almost necessary for us to add an 
excessive overhead in order to meet the expense as above de- 
scribed. We will eliminate this expense by combining approx- 
imately ninety-day bookings, using two subjects among our 
own exhibitors, who will be taxed with the entire cost of the 
production plus overhead expenses. Our additional profit will 
be derived from exhibitors outside of our combination who 
book and run our subjects. 

"We will incorporate only to the value of our stock. We are 
not figuring on any exorbitant ideas, only on a pure, simple, 
business-like basis, by booking up the subjects we have open 
in our territory. We will be enabled to give back to the ex- 
hibitor in dividends the sums derived from the bookings, almost 
a sufficient amount to pay for his initial investment. Accrued 
dividends will be available to our exhibitors every two or 
three months. 

"We will not publish the names of member exhibitors in 
connection with this idea until we have at least twenty checks 
on hand, for the reason that should we not be enabled to go 
through with this proposition we will return their checks and 
endeavor to do business as heretofore. 

"I am informed that there are already several of these cir- 
cuits in operation and have knowledge of several being pro- 
mulgated in various sections of the country. In our advance 
notices sent out to exhibitors in this territory you will note 
that we called attention to these various ideas of producers 
and manufacturers, but in not one of these do they figure in 
the exhibitor. It is true I am backing a great deal of my repu- 
tation as a fair-minded exchange man to induce a number of 
exhibitors to join with us and am agreeably surprised at the 
attitude taken by the majority of theater-men whom I have 
approached. ' 

"The old methods of doing business followed out by certain 
feature exchanges who figure on volume and end up with a 
loss must necessarily be eliminated. The release of certain 
subjects on a state rights basis as high-priced productions 
which are generally without great profit to the exhibitor, will, 
of a necessity, be eliminated. The exhibitor must receive 
state rights productions at a reasonable figure to allow him . 
a living profit, and I do not think that there is any method 
that has s<> fur been advanced th;it can equal my proposition." 



JOE LEE OFF ON SWING. 

The Joseph F. Lee Buying Agency is on the tongue of many 
ot the independent exehangemen throughout 'the country this 
week and next, as it also was last week, for Joe Lee, founder 
of the movement and its head, is off on the swing around the 
circuit, as promised in an interview with the representative of 
the Moving Picture World, chronicled on page 1650 of our 
December 15 issue. Already Mr. Lee has been in Chicago 
Kansas City and other distributing centers in that belt and 
is due, or perhaps has already arrived, on the coast, where he 
will doubtless spend the holidays. 

Mr. Lee is an energetic worker and one who does not fail to 
line up any proposition that he may espouse, so that the trade 
may well look forward to a full statement of his accomplish- 
ments upon his return to New York, which is expected before 
the middle of January. As it is, the Joseph F. Lee Buying 
Agency is already organized completely, and the trip of its 
founder is really in the nature of a last moment consultation 
before embarking upon its career. In addition to the details 
contained in the issue above referred to, our readers are hereby 
advised that much data on this proposition is to be found on 
page 1710 of our September 15 edition. 



EARLY G. E. PLANS FOR 1918. 

Arthur H. Sawyer and Herbert Lubin. moving spirits of 
General Enterprises. Inc.. announced this week that their plans 
for the new year embraced continued activity in the field of 
state rights, together with a widening of their present scope, 
so as to embrace the production of special features during the 
year 1918. Herbert Lubin, who negotiated the contract between 
•Madame Olga Petrova and Superpictures. Inc., has closed ar- 
rangements whereby William Christy Cabanne, author and 
producer of "The Slacker" and "Draft 258," will head Cabanne 
Superpictures, Inc., in the production plans of which Mr. 
Lubin will play a prominent part. The formation of this new 
organization is now in course of process and work on produc- 
tion will start early in January. 

The next big film spectacle to be exploited by General Enter- 
prises. Inc.. as a successor to "The Warrior" will be seven 
reels in length and will offer as a star one of the leading 




Scene from "The Liar" (General Enterprises). 

female screen players at present high in public favor. In 
addition to the plans outlined above, the McClure production, 
"Mother," is at present being successfully exploited bv Messrs. 
Sawyer and Lubin, and they have recently acquired the rights 
to "The Liar," a six-part society melodrama, starring the for- 
mer Universal favorite, Jane Gail, and directed by William 
Haddock. 

The present offices of General Enterprises, Inc., at 1476 
Broadway, will be enlarged so as to include a projection room. 



January 5, 1918 



THE MOVING PICTURE WORLD 



103 



"Mickey" a Comedy Plus 

Trade Showing After the Yuletide Season — Mack Sennett 
Furnishes Interesting News Regarding Production. 

THE Western Import Co., who control the world rights to 
Mabel Normand in "Mickey," gave out the following 
interview with Mack Sennett relative to the reasons why 
"Mickey" was so costly. 

"Wastage in the production of motion pictures is a favored 
topic among writers. They scold the industry very severely 
for flinging money away. Pioneers are always wasteful. In 
the old buffalo days on the plains, hunters cut ont the tongues 
and rump steaks and abandoned the rest of the meat to the 
wolves. Just so the pioneers in any mining district take 
only the richest of the ore. It is the men who come afterward 
who sift the gold from the ore dumps." 

"I have no doubt that in time the production of motion 
pictures will be as carefully systematized as a packing house 
"where they sell every part of the pig but the 'squeal.' At 
present we are progressing too rapidly in big things to occupy 
ourselves with stuffing up little leaks." 

"At the same time the wastage is less than appears to the 
superficial observer. Compare the production of "Mickey," 
the big feature picture which we are about to release, with a 
big theatrical productions. Before a big theatrical show sees 
Broadway it has been rehearsed for weeks. By the time it 
appears in New York the chances are that not more than one 
line out of ten remains of the original manuscript. We can't 
put a motion picture out on a trial run. When it leaves our 
hands its mistakes are irrevocable. What appears to be an 




Scene from "Mickey" (Western Import) 

appalling wastage of film is our substitute for the tour of 
trial performances in the small towns. When we hit upon a 
comedy idea we go over it in council and pick it to pieces. We 
weigh it, we taste it, we do everything but take the filling out 
of its teeth; finally we decide to tear it to pieces again at 
rehearsal. Finally it goes to the camera. At this point occurs 
the apparent wholesale wastage. We take each situation 
from half a dozen angles. If we get two or three 'hunches' we 
take them all. When we finished 'Mickey,' we came to the 
projection room with enough film to make five or six big 
pictures. On an average we cut out four or five feet of film 
for every foot that we made. In fact, the cutting of 'Mickey' 
could be compared with the Chinese Ling Chee (the death of a 
thousand cuts). Some of the scenes from 'Mickey' have been 
made twenty times. This was not because the first time was 
not good. We were determined that no matter how much 
time it took or how much film was used up, 'Mickey' must be 
as near perfection as human effort could make it. 'Mickey,' 
the adorable little girl around whom this story -was woven, is 
as real to me as though she were a living person. If I let 
'Mickey' go out upon the road to seek her fortune, knowing 
there was one more thing I could have done for her, I would 
feel as though I had starved a child. Robert Louis Stevenson 
said that good writing consists not in writing, but in rewriting. 
Our way of rewriting 'Mickey' was to take a lot of film and 
use a little of it." 

Incidentally, this Mabel Normand seven-part comedy is slated 
for its initial trade showing in New York after the holiday 
season. 



STERLING HEAD IN CHICAGO. 

Arthur F. Beck, president and general manager of the Ster- 
ling Pictures Corporation, spent the greater part of last week 
in Chicago on a deal of a state right nature. "Observation of 
conditions" is the way sales and exchange manager H. R. 
Ebenstein explains Beck's trip, though there is reason to expect 
an announcement of greater details upon his return. 



McGOVERN WITH W. H. PRODUCTIONS. 

Elmer J. McGovern has joined the ranks of W. H. Productions 
Company in the capacity of production editor. He is supervis- 
ing the completion of the program of twenty-eight two-reel 
Keystone Comedies. These are considered the pick of the 
entire Keystone output, and in them are featured the world's 
famous comedy stars — Charlie Chaplin, Mack Sennett, Sydney 
Chaplin, Fatty Arbuckle, Mabel Normand, Max Swain, Chester 
Conklin, Ford Sterling and Charles Murray. 

W. H. Productions Company, as evidence of its policy to help 
the independent exchangeman and the exhibitor, created a stir, 
indeed, among the trade last week by announcing the offer to 
dispose of this series of comedies at the rate of $80 per reel, 
with the war tax prepaid. 

Mr. McGovern, who will supervise the editing of these pro- 
ductions, has had considerable experience in the industry. He 
lias occupied the following executive positions: assistant to 
Adam Kessel of the New York Motion Picture Corporation, 
general manager for Frank Powell Productions, Inc., and studio 
and casting director for the Vitagraph Company. He is also 
author of a number of successful photoplays. 

Carl P. Lothrop is also a new addition to the staff of W. H. 
Productions Company. He was born in Braintree, Mass.; was 
educated in the public schools of Braintree, in Thayer Academy, 
College of Liberal Arts of Boston University, Boston Univer- 
sity Law School, of which he graduated with a degree of LL.B.. 
of 1910. He has practiced law in Boston for the past eight 
years, and has been connected with big business for the past 
ten years, having been retained in a special advisory capacity 
relative to Massachusetts income tax law and the United States 
income tax law. 



OLDKNOW RETURNS TO FAMILIAR POST 

With the addition of William L. Russell, prominent Pitts- 
burgher, to the executive forces of the U. S. Exhibitors' Book- 
ing Corporation. Frank Hall, president and general manager 
of the concern, has completed his organization, as stated else- 
where in this issue. 

Mr. Russell henceforward will make his headquarters in the 
York York offices of the booking corporation, in the Times 
Building, and will serve as treasurer in place of William Old- 
know, the prominent southern film distributor, who has been 
acting in that capacity pending the selection of his successor. 

Now Mr. Oldknow will transfer his activities again to the 
South, where he will continue to serve as general manager of 
the Consolidated Film and Supply Company. He also will have 
complete supervision over the distribution of U. S. subjects in 
the territory below the Mason-Dixon line, for which task his 
long experience in the southern field eminently equips him. 

By the acquisition of William L. Russel the U. S. will greatly 
increase the efficiency of its sales forces, for Mr. Russell bears 
a high reputation in the Middle West as an organizer and 
developer of large mercantile interests. His familiarity with 
conditions beyond the Alleghanies also fits him for the impor- 
tant position he will undertake. 

All this comes about after Mr. Oldknow had announced his 
resignation as executive of his southern interests and had 
received an elaborately engraved testimonial from thirty-nine 
members of his organization. The return of the popular ex- 
changeman to his familiar haunts is indeed a logical move on 
the part of the U. S. Exhibitors' Bonking Corporation. 



ABRAMSON ASSEMBLING CAST FOR "MORAL 
SUICIDE." 

Ivan Abramson, in his new post as president and director 
exclusive of the Graphic Film Corporation, is at present devot- 
ing his full time to the selection of the cast that is to inter- 
pret his gripping, original, seven-reel production, "Moral 
Suicide.' Extreme care is being exercised by Mr. Abramson in 
this matter as he is particularly anxious that his first crea- 
tion for the Graphic company should be as perfect as possible 
not only as to fidelity of types for the various parts, but par- 
ticularly in that each performer selected should possess the 
full quota of unmistakable histronic talent that the respective 
roles call for. The Graphic head favored the writer with a 
skeletonized reading of the scenario, and he must confess being 
very much impressed with the power and vibrancy of the theme. 
He agrees that the director cannot be too careful in the selec- 
tion of the talent. The names of some now under consideration- 
give full evidence that Mr. Abramson intends to mark his 
independent re-entry to the producing field with an all-star 
cast. Announcements as to engagements should be forthcoming; 
before the holidays have passed. 



HOFFMAN ENGAGES ANOTHER GAINSBORG. 

Eduardo Gainsborg, who has been engaged by M. H. Hoff- 
man to take charge of the San Francisco Foursquare Pictures 
exchange, left last week for his destination. Mr. Gainsborg is 
one of the recent entrants into the film industry, but his 
progress has been sufficiently rapid to win his appointment to 
one of the most important posts in the Foursquare Pictures 
organization. Mr. Gainsborg is a Columbia College graduate, 
a man of keen discernment, and his methods will be those of 
the experienced man of affairs, who applies sane business- 
methods to the distribution of motion pictures. 



102 



THE MOVING PICTURE WORLD 



January 5, 1918 



Frank Hall Organization Complete 

The United States Exhibitors' Booking Corporation a 
Tribute to His Capacity. 

ONLY three months ago and in that period expanded into 
a distributing organization covering the world, with three 
special attractions already on the market and others 
soon due. the success of the U. S. Exhibitors' Booking Corpora- 
tion is a tribute to the energy and business acumen of Frank 
G. Hall, its organizer. 

In record time he completed his sales forces to cover the 
domestic field with special representatives stationed in inde- 
pendent exchanges in 
every large city in the 
United States, after 
which he contracted 
with the firm of Robert- 
son Cole, of New York 
and London, one of the 
largest importing con- 
cerns in the world, to 
distribute the U. S. 
output in the foreign 
territory. 

Today the U. S. is in 
direct communication 
with exhibitors all over 
the globe, and has set 
so high a standard in its 
first group of pictures, 
embracing "The Zeppe- 
lin's Last Raid," "Those 
Who Pay," and "The 
Belgian," that it has es- 
tablished itself in the 
front rank of the inde- 
p en dent distributing 
concerns. 

Mr. Hall's success as 
a state rights operator 
in New Jersey impelled 
him to expand his ef- 
forts. A year ago he 
organized the Civiliza- 
tion Film Corporation in 
the commonwealth 
across the Hudson, 
through which he marketed such productions as "Civilization." 
"Joan the Woman," "Enlighten Thy Daughter," "The Garden of 
Allah." "Beware of Strangers," "On Trial," "The Bar Sinister," 
and others. 

The growing demand among exhibitors of his State for spe- 
cial productions to show at intervals in their theaters for the 
purpose of stimulating business, impressed Mr. Hall with the 
need for a concern that specialized in such productions. The 
outcome was the formulat'on of the U. S. Exhibitors' Booking 
Corporation. At present it is the intention of Mr. Hall and 
his associates in the booking corporation to distribute about 
twelve such producions a year. 




Frank G. Hall. 



HUGHES VISITS MANHATTAN. 

M. C. Hughes, district manager of the Metro Film Service, 
Ltd., with headquarters in Montreal, Canada, spent three days 
last week in New York. He was in conference with the home 
office of Foursquare Pictures, whose Canadian exchanges — 
operated in conjunction with those of the Metro Film Service — 
are being cared for by J. J. bnger, general manager of that 
organization. 

"Foursquare Pictures may regard with satisfaction the pros- 
pective business which we are lining up in Canada," said Mr. 
Hughes. "Its features are of a quality which the Canadian 
exhibitors and public desire, and we expect a satisfactory 
volume of business for the coming year." 



FRANK SENG SENDS CHRISTMAS MESSENGER. 

The trade undoubtedly paid more than passing attention to 
the Parentage Messenger Christmas edition, which was last 
week circulated from the offices of Frank J. Seng, exploiter of 
"Parentage," the production with a purpose, produced by 
Hobart Henley. The eight-page holiday booklet is the work 
of Victor B. Johnson, general advertising manager of the Seng 
enterprises.' and only goes to reinforce the reputation for able 
work that this gentleman enjoys. 



LILLIAN WALKER SIGNS WITH CREST. 

Lillian Walker, star of "The Grain of Dust," now being sold 
on the State Rights basis, has just signed a contract, by ar- 
rangement with Lester Park, with Carl E. Carlton, president 
of the Crest pictures, to make four more productions. Miss 
Walker will begin work as soon as the first of the four scen- 
arios is determined upon. 



GARFIELD REPORTS SUCCESS. 

Herman J. Garfield has taken occasion to advise the Moving 
Picture World that he is meeting with success in his lour 
throughout Ohio, Indiana, and Kentucky, in behalf of the 
"Submarine Bye," which is controlled in that territory by the 
Submarine Film Corporation, of which he is general manager. 



SPECIAL SALES-DRIVE ON "MOTHER." 

A vigorous sales-drive has been inaugurated for the George 
Loane Tucker production. "Mother," by the departure from 
New York, this week, of Herbert Lubin, Harry G. Kosch and 
M. R. Fink, of General Enterprises, Inc., which firm controls 
the territorial distribution for the six part state rights offering. 

Mr. Lubin left New York Monday afternoon, December 17, 
for Chicago and further across the continent to California. 
The G. E. executive has established headquarters at the Sher- 
man House in the windy city and arrangements for a special 
showing have been made there on December 19. 

Elisabeth Risdon, star of "Mother," at present playing a 
leading role in "Misalliance," played Chicago last week, and 
Mr. Lubin took advantage of the coincidence to have the young 
star appear at the showing. 

Harry Kosch also left the city Monday, bound for Boston. 
Mass., where he will preside at several screenings of the George 
Loane Tucker production and close contracts for the New 
England territory. 

Mr. Fisk, at present in the South, reports widespread interest 
in the Tucker picture and is also taking care of the arrange- 
ments recently completed whereby "Mother" will be shown in 
the various penal institutions as an aid in the uplift work 
now being vigorously pushed by many prison authorities. 

During the absence of Messrs. Lubin, Kosch and Fink from 
the offices of General Enterprises, Inc., Arthur H. Sawyer is 
looking after the interests of the pictures controlled by the 
firm, namely: "The AVarrior," "Mother" and "The Liar." 



"BIRTH OF DEMOCRACY" SPECTACULAR. 

A pretentious form of advertising and publicity will be con- 
nected with the release of "Birth of Democracy." Franko- 
American's spectacular film, which has been bought for New 
York state and northern New Jersey by the Merit Film Corp. 

A special showing of the film will be given the first week 
during January at the Theatre Francaise, New York, and some 
of the most prominent foreign government representatives, 
as well as American administration representatives, are being 
invited. 

Large publicity in the dailies throughout the country is 
being arranged for, especially because of the fact that some 
of the foremost editors have expressed the desire to give this 
production enthusiastic support, considering the picture both 
from the patriotic as well as entertainment standpoint. 

In the metropolitan district the Merit Film Corporation is 
making special arrangements between the exhibitor and the 
public school to give special morning and matinee perform- 
ances in the respective districts where the schools are situated. 

The picture, from its dramatic value should, of itself, make 
a wonderful success. Lydia Borelli, having the leading part, 
is so well known as a star of clearest lustre, that her appear- 
ance in the picture itself would guarantee the dramatic work. 

The objection that several would raise of its being a foreign 
picture, in this case will be entirely discarded, because 'the 
picture of necessity must needs have been made in foreign 
countries, for the settings, the streets, the building, and all 
connected therewith, being chiefly Parisian, and of such sub- 
urbs as are around Paris, made it a matter of necessity to take 
the picture in France. 



"THE STRANGER" NOT A PROSPECTOR. 

The January first release of the King-Bee Films Corpora- 
tion, starring Billy West, is to be called "The Stranger" instead 
of "The Prospector," as previously announced. 

In this picture Billy West will be seen in some new stunts, 
according to President Burstein, that will prove a genuine 
novelty in comedies. This is the second comedy made by the 
King-Bee company in California, and is said to be as funny 
as "The Slave," which is claimed the best release made by this 
company since it started making two-reelers. 

Billy W T est and his associates went into the Rockies to screen 
"The Stranger," and what Director Gillstrom made poor Billy 
do caused him to take "osteopathic" treatments for ten days. 



ELLMAN MANAGER OF WOLFBERG HEADQUARTERS. 

J. L. Ellman, for the past few months publicity director for 
the Harris P. Wolfberg Attractions, has been appointed man- 
ager of the home office, Pittsburgh. 

He succeeds Howard Stahler. who is in Maryland opening 
up that territory with "The Crisis." The Wolfberg Attrac- 
tions now also distribute "The Mad Lover." "To-Day." "Per- 
suasive Peggy" and "The Deemster." 



"THE SLAVE" WITHOUT SUB-TITLES. 

The King-Bee Films Corporation announces that their first 
picture made in California, entitled "The Slave." is so funny 
and the story so easy to follow that sub-titles might hurt the 
action, and they will release this latest Billy West King-Bee 
comedy without any sub-titles whatsoever. 

It has been conceded by all authorities that sub-titles are 
of great importance in the presenting of a film story, and here 
is one instance where the action and the humor are said to 
dove-tail so perfectly that sub-titles are of no help. 



January 5, 1918 



THE MOVING PICTURE WORLD 



103 



"Triumph of Venus" Soon 

Seven-Part Production Bearing Classical Greek Theme Will 
Introduce Betty Lee to Stardom. 

EDWIN BOWER HESSER, general manager of the Victory 
Film Manufacturing Company, is buily engaged with the 
presentation of "The Triumph of Venus," starring Betty 
Lee. The story itself deals with Grecian gods and goddesses. 
fair nymphs and natural and super-natural beings. Captain 
Hesser, in addition to producing this spectacular seven-reel 
photo drama, is its director and author. 

Although this story was written several years ago, Hesser 
did not undertake to produce it until he found a girl suitable 
to portray the character of Venus, and, in the selection of 

Betty Lee he claims "to 
have discovered a mod- 
ern Venus de Milo. Sup- 
porting Miss Lee in this 
photo-drama are William 
Sherwood, Phyllis Bever- 
idge, Hassan Mussalli, 
Grace Hamel and Baby 
Bonnie Marie Katz, who 
plays the part of Cupid. 
The company of nymphs 
consists of a bevy of 
pretty girls. All are ex- 
pert swimmers and per- 
fect specimens of woman- 
affolM hood. 

This is Captain Hesser's 
second production of the 
year, the first being "For 
the Freedom of the 
World," which was pur- 
chased and exploited by 
Goldwyn. 

Mr. Hesser, who is but 
twenty-four years of age, 
has had a varied career 
and has traveled the 
world over. When a mere 
boy he held positions as 
dramatic critic on several 
dailies in New Jersey. 
When wireless was the 
craze he became an associate editor of the Aerogram. This 
post gave him an opportunity to write stories of travel as he 
went from place to place. With the coming of the motion pic- 
ture Captain Hesser entered the silent drama industry. At one 
time he was the press representative of the Kinemacolor Com- 
pany of America and manager of the Kinemacolor theater in 
New York. From publicity work Hesser entered the scenario 
writing field. He next learned the motion picture camera and 
became an assistant director. Soon he entered the field for him- 
self. Realizing the value of publicity in the motion picture 
field he soon organized the Hesser Publicity Bureau, which 
handled the road tours of the Boston Opera Company and the 
Royal Cwent Chorus from Wales. 

With the sinking of the Lusitania Captain Hesser dropped 
his commercial work and entered the Canadian army. Rejected 
at first because of physical unfitness, he remained in Canada, 
and owing to his ability to campaign and organize was com- 
missioned lieutenant in the 212th Overseas Batalion. His abil- 
ity was soon recognized and he was made a captain and ap- 
pointed Brigade Director of Recruiting and Publicity for the 
American Legion. This strenuous campaign again brought on 
ill health, which prevented his engaging in active duty in the 
present conflict, and brought him back to civilian life. While 
in Canada the Hesser Bureau was devoted chiefly to recruiting 
campaigns, but Metro pictures were also introduced in that 
territory in a six-months' campaign mapped out by the Cap- 
tain, who further announces that the next production of the 
Victory Film Manufacturing Company, following "The Triumph 
of Venus," will be a patriotic super-feature entitled "For the 
Glory of the Stars and Stripes." 




Edwin Bower Hesser. 



FARNHAM REPORTS PROGRESS. 

The alliance of independent manufacturers, namely, the Ivan, 
Frohman Amusement, High-Class, Triumph and Ogden com- 
panies, who through their spokesman, Joseph H. Farnham. ad- 
dressed the joint exhibitors gathering in Washington on De- 
cember 12, as recorded in our last issue on pages 1919 and 1967, 
with a manufacturer-exhibitor joint co-operative booking 
proposition, has been in frequent session with the heads of the 
two exhibitors' bodies, namely with Lee Ochs and Louis Blu- 
menthal of the M. P. E. L. of A., and Charles Pettijohn and 
Frank Rembusch of the A. E. A., during the past week. No 
decisions have as yet been announced but should be forthcom- 
ing very shortly. 



Sales of the Week 

Herebelow a Compendium of the Selling Activities Recorded 
in the State Rights Market the Past Seven Days. 

WH. PRODUCTIONS COMPANY is maintaining its rec- 
. ord in the consummation of sales on their product. 
During the past week the following deals have been 
made: To Tom Moore. Washington, the rights to the second 
and third Hart features, viz.: "The Bandit and the Preacher" 
and "The Hell Hound of Alaska" for Delaware, Maryland, Dis- 
trict of Columbia and Virginia; To A. Dresner, Exhibitors' 
Film Exchange of Washington, the rights to Wm. S. Hart as 
"The Two-Gun Man," in "The Bargain," for Maryland, Dela- 
ware, District of Columbia and Virginia; To Masterpiece Film 
Attractions, Cleveland, Leon D. Netter. manager, the rights to 
Wm. S. Hart as "The Two-Gun Man" in "The Bargain," "The 
Bandit and the Preacher" and "The Hell Hound of Alaska," for 
the State of Ohio; To the Keystone Distributing Corporation 
of Philadelphia, the rights to William S. Hart as "The Two-Gun 
Man" in "The Bargain," "The Bandit and the Preacher" and 
"The Hell Hound of Alaska" for eastern Pennsylvania; To 
T. E. Larsen, Oklahoma City, the rights to Wm. S. Hart as 
"The Two-Gun Man" in "The Bargain" for Texas, Oklahoma 
and Arkansas. 

* * * 

A. Weinberg and Maurice Fleckles, of the Renowned Pictures 
Corporation, announce the closing of the following deals in 
which the Harry Raver production, "The Public Defender," is 
the central figure: To Reginald Warde. exporter, 729 Seventh 
avenue, the rights for the world, exclusive of the United States 
and Canada, and to Hirman Abrams' exchange, the Boston 
Photoplay Company, Boston, for the six states of New England. 

* * * 

The Ivan Film Productions, Inc., announce the following 
state right sales this week: To the Libej-ty Film Renting Com- 
pany, for western Pennsylvania and West Virginia, "Babbling 
Tongues" and "Sins of Ambition"; to the Eastern Feature 
Film Company, for New England States, "Human Clay" and 
"Sins of Ambition"; to the Merit Film Corporation, for New York 
State and northern New Jersey, "Human Clay" and "Sins of 
Ambition"; to the Electric Theater Supply Company, for eastern 
Pennsylvania, southern New Jersey, Delaware, Maryland, Dis- ■ 
trict of Columbia and Virginia, "Human Clay"?"' to Peerless 
Feature Film Exchange, for eastern Pennsylvania, southern 
New Jersey, Delaware, Maryland, District of Columbia and 
Virginia, "Sins of Ambition." • 

* v * 

Almost simultaneous with the announcement that Renowned 
Pictures, Inc., had purchased the United States and Canadian 
rights to the Keenan-Edeson-Hanlon production, "The Public 
Defender," comes the report from Messrs. Weinberg and 
Fleckles that Walter E. Greene has secured the rights to the 
Raver picture for Greater New York and the entire state. 
Modern Feature Photoplays, Inc., Greene's New York exchange, 
of which Charles Streimer is manager, will release "The Public 
Defender" by January 1 if possible. 



BRENON PRODUCTIONS START 1918 AUSPICIOUSLY. 

By the first of the year three big special features which 
Herbert Brenon has made will be launched simultaneously 
throughout the country. "The Fall of the Romanoffs" opens in 
New York in January and will be exhibited throughout the 
state for the first three months of the year. During that time 
it will also start its drive throughout the United States. 

"Empty Pockets" will be released during January at the most 
important houses on the First National Exhibitors' Circuit, 
followed by runs in every state in the Union. 

"The Passing of the Tl.ird Floor Back," with Sir Johnston 
Forbes-Robertson, which has just been completed at the Brenon 
studios, will be shown for the first time publicly in New York 
next month, following which it will be generally released. 

These three pictures are entirely different from each other. 
"The Fall of the Romanoffs" deals with history. It proves the 
theory of the value of the screen as a historian, making realities 
live before one's eyes. It is being state-righted. "Empty 
Pockets" is a melodrama, adapted for the screen from the 
novel by Rupert Hughes. 

The third picture, "The Passing of the Third Floor Back," 
presents for the first time Sir Johnston Forbes-Robertson, the 
noted English actor, who came to America for the sole purpose 
of appearing in the screen in Jerome K. Jerome's drama. 

"The Passing of the Third Floor Back" is a timely offering. 
It carries a noble message to mankind. It brings a ray of hope 
and kindliness into these troublous times. 



TOLMAS SUCCEEDS GILMAN. 

B. R. Tolmas, a prominent Pennsylvania film man, has joined 
the sales force of the U. S. Exhibitors' Booking Corporation in 
that district, having charge of the marketing of U. S. subjects 
in Eastern Pennsylvania. He succeeds F. H. Gilman, who will 
assume charge of another territory for the same concern. 



COAST GETS "ZEP" SPECTACLE. 

The Pacific Coast will have its first view of "The Zeppelin's 
Last Raid" at the Mack Sennet Theater, San Francisco, shortly 
after the first of the year. The fame of the new Ince produc- 
tion has spread rapidly beyond the Rockies, and special repre- 
sentative James Gausman, for the coast district of the U. S. 
Exhibitors' Booking Corporation, reports heavy bookings. The 
engagement at the popular San Francisco theater will be made 
the occasion of a festival, 

The Sennett theater has obtained the first-run privilege to 
the Ince production. It is understood that following the show- 
ing in that house the picture will be released to all exhibitors 
on a wide-open booking policy. 



lv#)i 



THE MOVING PICTURE WORLD 



January 5, 1918 



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77ie "S&n Invisible" Sold 

Edgar Lewis Disposes of His Latest Subject to the First 
National Circuit. 

AFTER a busy and enjoyable summer's work up at Lake 
George during which time they made two features, Mr. 
and Mrs. Edgar Lewis, looking tanned and strong, are 
back in New York for the brief stay necessary to closing the 
sale of one of the negatives to The First National Exhibitors 
Circuit. 

Mr. Lewis is justly proud of the fact that he is one of the few 
'directors producing entirely on his own capital. "The Bar 
Sinister" was his first picture under his own banner, but he is 
well known to the trade as the man behind such re- 
leases as "The Barrier," 
"The Great Divide," "The 
Nigger" and many others 
as well known. 

The production just sold 
to the "First National" is 
from an original script by 
Anthony P. Kelly entitled 
"The Sign Invisible" and 
is built on a big theme — 
the dominant and ever pres- 
ent powers of Providence 
and Nature. The locale of 
the story is the Canadian 
Northwest — land of tower- 
ing mountains and human 
men and women. Into 
these surroundings wan- 
ders a heartsick, embitter- 
ed man of the world who 
has lost faith in himself, 
renounced his Creator and 
learned to despise man- 
kind. The story of his 
chastening is dramatically 
told by a big cast headed 
by Mitchell Lewis, who was 
Poleon in "The Barrier"; 
Victor Sutherland, Edward 
F. Roseman and Mabel Ju- 
line Scott will be recalled 
as having had prominent 
roles in the same play. 

Speaking of his summer's 
experiences Mr. Lewis said: 
"We built our town at 
Black Point on the shores of Lake George, where we did 
"The Barrier." It was pioneering with a vengeance. We had 
to erect not only our sets but living quarters for all hands. 
We installed our own power plant, electric light and water 
system. Our post office, Fort Lewis, was officially recognized — 
we had telephones and everything — except politics and police." 
Aaron Jones, of Chicago, and Robert Lieber, of Indianapolis, 
li"th came to New York to pass judgment on "The Sign In- 
visible" before the big deal was completed. 

Mr. and Mrs. Lewis are shortly leaving for a rambling vaca- 
tion trip through the South and West. A visit to the pro- 
ducer's birthplace in the "Show Me" State will break the jour- 
ney which has California — which Mr. Lewis has never visited — 
as its objective. 




Edgar Lewis. 



FAMOUS PLAYERS TO MAKE "LA TOSCA." 

After much time spent in negotiations and elaborate prep- 
arations for the production, the Famous Players-Lasky Cor- 
poration announces it has secured "La Tosca," and that Pauline 
Frederick will appear in the role of Floria Tosca. It will be 
a Paramount picture and will be done on a most elaborate 
scale of excellence. 

It would be difficult to find, in the whole range of drama 
and opera, a piece that has won more signal renown than 
"La Tosca." Written by Victorien Sardou upward of thirty 
years ago expressly for Sarah Bernhardt, it was in this play 
that she made one of the greatest successes of her career. 
It was recognized far and wide as a play of extraordinary 
power, inasmuch as it possessed dramatic intensity of the 
most compelling and enth~\lling character, and also because 
it reflected the high lights of human passions. 

The possibilities of "La Tosca" as a screen drama can hardly 
be overestimated. It is as perfectly adapted to the films as if 
at had been written for them, because it is one thrill on top 
of another, emotional in the extreme, and with opportunities 
for 'every member of the cast. 



Many "O. Henrys" for New Year 

Four Directors Hard at Work East and West on Future 
General Film Releases. 

ONE of its numerous series successes which General Film 
Company will continue to release during the new year 
will be the Broadway Star Features "O. Henry" stories 
now nearing the close of their first year. According to present 
plans, these features will be continued for some months to 
come, as there is still a large number of the "O. Henry"" stories 
capable of being adapted for picturization. Ambitious plans are 
now being worked out for an extensive "O. Henry" program of 
entertainment for the great army of followers of the "O. Henry" 
pictures. 

The enormous increase in the demand for these short length 
features has made it necessary to keep four directors and as 
many companies busy producing them. Three directors, Ashley 
Miller, Martin Justice and George Ridgewell, will continue to 
produce these stories in the New York studios, while on the 
west coast Director David Smith is at work on a new series of 
Western and Central American stories by the famous author. 
Some of the "O. Henry" stories to be released at an early date, 
according to present plans, are "The Clarion Call," "The 
Hiding of Black Bill," "The Fifth Wheel," "The Moment of 
Victory," a story of the Spanish-American war; "The Count and 
the Wedding Guest," "The Thing's the Play," "The Compliments 
of the Season" and "The Trimmed Lamp." Many others are 
being adapted for the screen and will be ready for production 
shortly. 

General Film Company expects to begin the new year with 
a program of "O. Henry" stories which will excel the many 
popular successes released last year. No other series of short 
length features in many years has scored such a success as the 
"O. Henry" pictures, which are continually adding to their 
fame as box-office attractions. 



JEWEL CARMEN IN NEW FOX PRODUCTION. 

C. M. Franklin is now directing Miss Jewel Carmen in a new 
William Fox production with an Alaskan locale. Work was 
begun last week at Hollywood, Cal. Miss Carmen's first pro- 
duction as a star, "The Kingdom of Love." released December 
23, was made under the direction of Frank Lloyd, who directed 
the William Farnum de luxe production, "Les Miserables," now 
bein.j shown at the Lyric theater. New York. 

Mr. Franklin, with his brother, S. A. Franklin, has been con- 





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Scene from "The Kingdom of Love" (Fox). 

fined since his association with Fox principally to the direction 
of the Francis Carpenter-Virginia Lee Corbin and the Georgie 
Stone-Gertrude Messinger companies, making such productions 
as "Jack and the Beanstalk," "Aladdin and the Wonderful 
Lamp." and pictures based on the story of "The Mikado" and 
"Ali Baba and the Forty Thieves." 

Francis Carpenter and Gertrude Messinger are included in 
the cast of the new Carmen production, as are Carmen De Ru 
and Lloyd Perl. 






January 5. 1918 



THE MOVING PICTURE WORLD 



105 



Coldwyn Completes First Year 

Will Celebrate Opening of Second Twelvemonth by Release 
of "Thais" — Another Star Coming in Spring. 

ALTHOUGH slightly more than twelve months old, Goldwyn 
is but one third that old in a releasing sense, with eight 
Goldwyn pictures thus far presented for public patron- 
age. The first eight months of the company's history were 
devoted to organization and production. This time spent in 
advance preparation enabled Goldwyn to spring full-fledged 
into existence, with a number of completed productions on its 
shelves and completely eliminated rush work on productions 
to enable the makers to release well-rounded instead of hur- 
riedly completed pictures. 

Coincident with the attainment of its first birthday Goldwyn 
is releasing on December 30 throughout North America its 
greatest production and its most celebrated star — Mary Gar- 
den in "Thais" by Anatole France. This marks Mary Garden's 
first appearance on any screen and is the highest achievement 
technically and dramatically of the new company. 

"Thais" represents a new note in production, and Miss Garden 
on the screen turns out to be the same sensational success 
that she had been on the operatic stages of two continents. 

Goldwyn in its first year established close relations with a 
score or more of America's most popular and successful au- 
thors and playwrights, who did not stop when they had sold 
their novels or manuscripts to the organization, but followed 
their stories into actual production to help impart to them 
the solicitous care and many refinements which have been 
apparent in all of the pictures thus far released under the 
Goldwyn imprint. 

Long before the completion of "Polly of the Circus" and 
its release in September, Goldwyn had organized the Goldwyn 
Distributing Corporation and dotted North America with its 
offices, through which are now handled not only the Goldwyn 
productions but special productions of other individuals or 
companies wishing to avail themselves of the selling capacities 
thus afforded. 

Goldwyn Distributing Corporation today operates offices in 
nineteen American cities; Goldwyn Pictures, Ltd., of Canada, 
operates offices in six cities of the Dominion; Goldwyn repre- 
sentatives have opened offices for the organization in Aus- 
tralian cities, and at this moment England is witnessing the 
entry of the Goldwyn productions into the theaters of the 
United Kingdom. 

In the year ahead Goldwyn will be an even more active 
producer than in the first year of its existence. In addition 
to its group of popular stars, embracing Mae Marsh, Madge 
Kennedy, Mabel Normand, Mary Garden and Jane Cowl, an- 
other star of world-wide fame will enter the Goldwyn studios 
for the first time early in 1918, arid still other stars are to be 
announced before spring. An average of four companies will 
be kept at work constantly in the big Fort Lee plant which is 
under lease to the company. 

In every sense Goldyn is satisfied with its first year's 
achievements and with the business returns therefrom. It 
is a well-adjusted, smoothly-organized mechanism capable of 
still bigger things and it foresees in the coming year a great 
improvement in business conditions and public patronage 
which will mean enlarged returns for exhibitors and itself. 



STRONG SUPPORT FOR BEBAN IN "JULES." 

Many of the best players in the Paramount roll have been 
assembled for the supporting cast of George Beban's starring 
vehicle, "Jules of the Strong Heart," which is to be released 
by Paramount, January 14. Jules Lemaire, the title role 
portrayed by Mr. Beban, the Lasky star who has scored tre- 
mendously in the past in delightful Italian character roles, is 
a good-natured, singing, happy-go-lucky French-Canadian 
trapper. Jules is seen in the atmosphere of a lumber camp 
in the big north woods, surrounded by an interesting group 
of rough, but stout-hearted, men of the timber lands. 

Raymond Hatton appears as Ted Kendall, timekeeper of the 
camp, of a higher type than the lumberjacks, but inured to the 
life of the big woods. Charles Ogle is the boss of the camp, 
Tom Fransworth, a large, stalwart lumberman, competent, 
powerful and firm, but just. Guy Oliver plays the heavy char- 
acter, Big Jim Burgess, a rough and overbearing lumberjack, 
crafty and cunning in his dealings with men, and caveman-like 
in his wooing of the boss' daughter. Ernest Joy is Jack Ligitt. 
a coarse, rough type of lumberman, leader of discord. Horace 
B. Carpenter appears in a more likable role, that of Reddy, a 
rough and uneducated lumberjack. Edward Martin is the 
Factor, head of the Hudson Bay trapping colony, a large man 
of rough, rural type; while James Neill appears as Sommerville, 
a trapper. 



"THE CLARION CALL" RELEASED. 

One of the snappiest and brightest of the "O. Henry" stories 
released in many weeks is "The Clarion Call," one of the cur- 
rent releases of General Film Company. This is a story of New 
York in which a detective and a crook engage in a game of 
wits which results in a surprising last-minute victory for the 
former. 

Walter McGrail, Bernard Randall and Alice Terry are fea- 
tured in "The Clarion Call," which is the first "O. Henry" pic- 
ture in which the latter has appeared. "The Hiding of .Black 
Bill," a dramatic story of a Western sheep rancher and a 
desperado, will follow "The Clarion Call." 



Edison Will Release Flagg Pictures 

Twelve "Social Satires" to Be Released as Edison Perfection 
Pictures. 

JAMES MONTGOMERY FLAGG has thrown his combined 
genius into a series of what he calls twelve "social satires," 
twelve humorous stories involving twelve attractive Amer- 
ican girls. The stories are being produced in the form of a 
single-reel motion pictures under Mr. Flagg's personal direc- 
tion, at the Edison Studios, and are to be released separately 
under the general title, "Girls You Know." 

Mr. Flagg's recognized ability to paint truly feminine girls 
is an assurance that the stars he has selected to enact the 
types in his series of 
satires will in each 
case be truly attrac- 
tive. 

The first picture of 
the series, "The Screen 
Fan," will be ready for 
release on January 2, 
and will be followed 
on January 16 by "The 
Bride," and on Janu- 
ary 30 by "The Super- 
stitious Girl," with 
succeeding releases at 
two week intervals. 
Some of the remaining 
subjects to follow are, 
"The Man Eater," "The 
Blase Miss," "The Gold 
Digger," "The Regular 
Fellow" and five oth- 
ers. The humorous 
situations in the pic- 
tures are made even 
more laughable by the 
sub-titles which will 
be recognized as typ- 
ical of Mr. Flagg's wit. 

One of the interest- 
ing attractions in con- 
nection with the se- 
ries are the posters re- 
produced from orig- 
inal water color draw- 
ings drawn from life 
by Mr. Flagg, of the 
twelve girls featured 
in the satires, and in addition to these drawings, the Goldberg 
Studios have made a group of highly effective photographic 
poses of the stars, prints from which will also be available for 
lobby display. 

The series will be released as Edison-Perfection Pictures and 
distributed through the George Kleine System. 




Jas. Montgomery Flagg. 



"HELL'S CRATER" (Universal). 

W. B. Pearson's romantic narrative, dealing with events in 
"the days of '49," has been produced and directed by the author 
with Grace Cunard the star, and will be released as Universalis 
rive-reel offering to exhibitors for the week starting Jan 14 
Director Pearson took his company as far into Death Valley 
as prudence warranted to make the scenes of desolation and 
barrenness that are necessary to many incidents in the story. 




Scene from "Hell's Crater" (Universal). 

Supporting the star, George McDaniel will play the leading 
role with Ray Hanford and Eileen Sedgwick prominently in- 
volved in the action. Dance hall and gambling scenes, meth- 
ods employed in winning gold from the earth, and several 
sensational "fight" episodes are promised to put a "punch" 
into the melodrama that matches the nature of the offering. 



106 



THE MOVING PICTURE WORLD 



January 5, 191S 



Mutual 's New Year's Schedule 

Edna Goodrich Heads the List in "Her Second Husband" — 
Other Interesting Numbers. 

EDNA GOODRICH, famous beauty and star of the speaking 
stage, is announced by the Mutual Film Corporation in the 
photodrama, "Her Second Husband." in the New Year's 
schedule of releases. The play, which was filmed under the 
direction of Dell Henderson, is said to afford Miss Goodrich the 
most sympathetic role in which she has yet appeared on the 
screen. The cordial reception accorded the other Goodrich 
productions, "Reputation," "Queen X," "A Daughter of Mary- 
land" and "American Maid,'" augurs well for this latest picture. 
It is available December 21. In the supporting cast are such 
capable actors as William B. Davidson, Richard R. Neill and 
Miriam Folger. 

Billie Rhodes appears January 1 in a hilarious Strand 
comedy, "Her Awful Fix," which will bring many a laugh from 
below the diaphragm. The story concerns Mary, who rejects 
the matrimonial advances of a young doctor to marry Tom. On 
her wedding day she becomes quarantined in her chum's house 
when the young doctor pronounces a case of prickly heat to be 
smallpox. The complications that ensue are exhilarating and 
amusing, but all turns out happily when an older doctor gives 
a true diagnosis. 

The Mutual Weekly is replete with topics that are timely, 
covering incidents and events of international interest, keeping 
pace with the kaleidoscopic changes that are making world 
history. 

As a sample of the timeliness and efficiency of the Weekiy 
can be cited the fact that James Barr-O'Neill, Gaumont-Mutual 
cameraman, got into Halifax, N. S., and took 500 feet of film 
covering the worst aspects of the disaster, arriving in New 
York twenty-four hours ahead of any competitor. 

Mr. O'Neill was five miles from the harbor front at the time 
of the explosion, at the house of a friend, the windows of the 
house being shattered and several occupants cut with glass. 
His camera was buried in the debris of his hotel, which was 
wrecked by the explosion, but he succeeded in putting it in 
working order and getting some thrilling pictures. This is an 
added- feature of the Weekly released December 17. The release 
of December 31 will be just as up to date on current affairs. 



GENERAL FILM RELEASES JUDGE BROWN STORY. 

'"Bud's Recruit," a timely patriotic story in which "Bud" 
wins a recruit for his country in the person of his older 
brother, a slacker, is the first and current release in the series 
of nineteen of "Judge Brown Stories" to be released by Gen- 
eral Film Company. The novel manner in which the young 
patriot serves his country makes this two-reel subject a timely 
feature for the average exhibitor's program, and sets a fast pace 
for the succeeding subjects in the series. Advance inquiries 
received by General Film indicate that the "Judge Brown 
Stories" will be most popular because of the appeal they will 
have to women's organizations and individuals interested in ob- 
taining clean pictures. 

With the exception of the first release, the "Judge Brown 
Stories" are founded on real incidents noted by Judge Brown 
in his long fight on behalf of his great army of juvenile friends. 











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Judge Willis Brown with Some of His Charges. 

They are clean, wholesome and highly entertaining stories in 
which the captivating humor of boy life plays a prominent part. 
The titles of the first five subjects announced to date indicate 
something of the nature of the treat in prospect for picture 
fans from six to sixty years of age. "The Chocolate of the 
Gang," the second subject, deals with the efforts of a little 
colored boy to gain admission to a boy's gang which had re- 
jected him because of his color, and provides two reels crowded 
with infectious humor. "The Preacher's Son," "The Accusing 
Toe" and "Two Boys and Two Lies" are other subjects which 
have been completed and will be released shortly. 



"A MODERN MUSKETEER" IS FINISHED. 

The next release of the Artcraft Pictures Corporation will be 
Douglas Fairbanks in his latest rapid-fire photoplay, "A Mod- 
ern Musketeer," written and staged by Allan Dwan and based 
on the story by E. P. Lyle, Jr., "D'Artagnan of Kansas." The 
last scene of this production was filmed at the Lasky studio 
in California recently. The prints will be made at the Famous 
Players-Lasky Eastern laboratory and distributed to the var- 
ious Artcraft exchanges shortly. 

In "A Modern Musketeer." Douglass Fairbanks holds up 
the mirror of the past and compares the chivalry of olden times 
to that of the present day. In this photoplay the acrobatic 
player interprets the role of Ned Thacker of Kansas, a young 
man who inherited the spirit of D'Artagnan through pre-natal 
influence, his mother having been an ardent reader of Dumas. 
The self-reliance of the modern woman as compared with her 
sister in past generations is strikingly shown, for in many 
cases the chivalry of the modern D'Artagnan is mistaken and 
his gallant attempts to assist ladies in distress lead to rebukes 
from the independent maidens who are on the alert to squelch 
flirtatious pests. Ned finally meets his fate in the person of 
Dorothy Morane, a tourist, played by Marjorie Daw, and in 
scenes of super-heroism done in dashing Fairbanks style saves 
the girl from a horrible fate and wins a bride. 

"A Modern Musketeer" has been selected to. open the new 
Rivoli theater by S. L. Rothapfel. its general release date being 
the last day of this month. 



"WHISPERING CHORUS" SCENARIO COMPLETED. 

The scenario for the initial photoplay of the Cecil B. DeMille- 
Artcraft series, "The Whispering Chorus," has just been com- 
pleted by Jeanie Macpherson, and the production of this story 
will be commenced immediately. This scenario is an adapta- 
tion of a novel with the same title by Perley Poore Sheehan, 
which will be published simultaneously with the release of the 
picture, and Miss Macpherson expects it will prove her best 
work since she began "writing for the silent drama. 

Unusual care is being taken in handling every branch of the 
production of this film, from the writing of the scenario to 
the final assembling of the picture. Every detail affecting the 
staging of this photoplay will be given extra attention in an 
effort to make this a picture as near 100 per cent, perfect as 
is possible. In selecting the cast Director De Mille devoted 
the greatest time and care he has ever accorded such work, 
searching for the exact person for each character. Kathlyn 
Williams, Elliott Dexter and Raymond Hatton are among the 
prominent film artists already chosen for this picture play 
which will disclose the work of an all-star cast. 

Work on the building of big sets for "The Whispering 
Chorus" at the Lasky studio in California is now "well under 
way and an extra large staff of mechanics is busily engaged 
under the direction of experts. The producing organization 
for this picture expects to leave Hollywood for the Mississippi 
River regions shortly, where the exteriors will be staged. 



"THE WIDOW'S MIGHT" (Paramount). 

Florence Vidor, who came out of a Texan convent and 
flashed her beauty on the screen in a number of Paramount 
successes, is the leading woman opposite Julian Eltinge in 
his third Paramount release, "The Widow's Might." Others in 
the support of Mr. Eltinge are Gustav Von Seyffertitz, James 
Neill, Mayme Kelso and Valerie Thew, baby daughter of Har- 
vey Thew. 

An actor of Mr. Eltinge's ability has to be provided with 
unusual stories and productions, and it is said that "The 
Widow's Might" is the most unusual and interesting of any- 
thing he has previously done, and if he returns to the stage 
Mr. Eltinge contemplates having a spoken version of this story 
written for his personal use. 

In the first part of the picture, Mr. Eltinge is seen as a 
Western rancher and resorts to robbery to save his property. 
How he is trapped in a fashionable hotel and is forced to don 
a woman's garb, gains possession of the only wig of a fash- 
ionable society woman, meets the girl he loves who at first 
suspects him of being the mother, and later the father, of a 
foundling, is brought about in a series of intensely interesting 
situations. 

This production also gives Mr. Eltinge an opportunity to 
wear everything known to femininity from the morning negli- 
gee to evening gowns. 



"CAVE MAN'S STUFF" (Nestor). 

Gale Henry will be co-star with William Franey in the 
Nestor comedy to be distributed through Universal exchanges 
Jan. 7. "Cave Man Stuff" is the illuminating title, and Tom 
Gibson wrote the story. Under the direction of Allen Curtis 
a large and lively company, including Lillian Peacock and Mil- 
ton Sims as chief supporters to the co-stars, has worked out 
an entertainment that is promised to maintain the standard set 
by previous Nestors. 

Incidentally it may be noted that the determination to dis- 
continue Nestor comedies as Universal releases has been re- 
scinded — for the present, at least. The negatives that were 
in stock when Universal first notified exchange managers that 
Nestors would be dropped have been sorted over and the supply 
has been found to be so abundant and of such good quality 
from an entertainment standpoint that the brand will con- 
tinue on the market for some time to come. 



January 5, 1918 



THE MOVING PICTURE WORLD 



107 



"NAULAHKA" DESIGNED AS ARTISTIC CREATION. 

Rudyard Kipling's remarkable story of romance and adven- 
ture, "The Naulahka," which has been produced as a Pathe 
photoplay de luxe, has been staged in a way to make it a 
pictorial exposition as well as a spectacular drama of American 
life and East Indian intrigue. The still photographs that have 
been issued in advance of the production promise scenic views 
that in richness and variety of subjects will be decidedly 
artistic and unique. 

In staging "Naulahka," Director George Fitzmaurice paid 




Scene from "The Naulahka" (Pathe). 

special attention to the backgrounds against which he directed 
the action of the story, with the stated object of creating as 
perfect an illusion as nature, artistry and the modern cinema, 
camera could make it. . In writing the story, Kipling carried 
his readers from Colorado to the Orient and it is reported that 
in the picturized version the spectator is carried over the same 
ground on what could easily be termed a sight-seeing journey, 
if the absorbingly interesting story could be forgotten while 
viewing the films. 

Director Fitzmaurice, who lived in India lor over nine years, 
located spots in America that so closely resembled the East 
Indian ceuntry that by getting the proper focal range, Ameri- 
can topography appears in the film as views that might have 
actually been photographed in the far East. In some of these 
scenes, East Indian landmarks, well known to Mr. Fitzmaurice, 
were duplicated under his personal direction to further advance 
the truthfulness of the atmospheric qualities of the feature. 

"I have worked hard to make Mr. Kipling's story a thing of 
art as well as action," said Mr. Fitzmaurice. "and I believe I 
have succeeded and I am now confidently awaiting the judg- 
ment of the exhibitors and the public. ' 



ARBUCKLE A REFORMER IN "OUT WEST." 

Fatty Arbuekle's next Paramount-Arbuckle comedy has re- 
ceived the title "Out West." The release date has not been set. 
In his new comedy Fatty plays the role of reformer, success- 
fully, albeit humorously. Thrown off a freight train into the 
heart of the Western desert, Fatty lands eventually in the 
village of Mad Dog, described by the fervid scenario writer 
as "the toughest, wildest and wooliest town in the West." 
Here our intrepid hero mixes up "with more bad men than Nick 
Carter ever imagined in his wildest flights of fancy, and after 
finally cleaning them out, sets out to reform the whole Mad 
Dog village, with the help of a pretty Salvation Army girl, 
several hundred feet of film and a barrel full of comedy situa- 
tions. 

Arbuekle's current release, "A Country Hero," has made a 
hit everywhere it has been shown. The scene in which Buster 
Kearton dances as Fatima, using a long black stocking as a 
snake, has received credit as being one of the finest hits of 
burlesque ever filmed. 



PETROVA SUBJECT GOES TO RIALTO. 

In order properly to emphasize the importance attached to 
the presentation of "Daughter of Destiny," the initial release 
starring Madame Olga Petrova in a series of productions bear- 
ing the stamp of her own organization, Managing Director 
Samuel D. Rothapfel of the Rialto arranged an especially elab- 
orate program for the week of December 23. He arranged 
an unusually beautiful series of lighting effects as an intro- 
duction to the Petrova production. 

As a preliminary to the appearance of Madame Petrova at 
the Rialto during Christmas week the star herself officiated at 
a little ceremony recently during which she hung upon the 
walls of the lobby a likeness of herself in oils done by a famous 
artist. 



SHOREY SIGNS FIRST HODKINSON CONTRACT. 

The first actual closing of a contract for the Paralta Plays 
took place in the offices of the W. W. Hodkinson Corporation 
December 17 when George N. Shorey, of Knoxville, Tenn., 
booked the full Paralta series for his Queen theater. When the 
Hodkinson Corporation closed arrangements last week whereby 
it makes use of the exchange service of the twenty-eight Gen- 
eral Film exchanges, the files of applications for the Paralta 
Plays were sent to the exchanges, but as Mr. Shorey is in New 
York his application was made out a.nd accepted in the head 
office. Under the Hodkinson plan of exhibitor protection, every 
contract rate as well as every contract must be accepted by 
the head organization, and each contract hears a national serial 
number. Mr. Shorey is therefore Number 1 in the Hodkinson 
exhibitor family. 



MISS ATKINSON BADLY BURNED. 

Florence Atkinson, playing the role of Mme. Jesse, the 
vampire, im "The Marionettes," which Clara Kimball Young is 
just finishing, was badly burned at the Thanhouser Studios, 
New Rochelle, where the company is working. Miss Atkinson's 
hair became ignited from the flame of an alcohol lamp while 
making up in her dressing room, the flames extending to her 
clothing before assistance could reach her. Emile Chautard, 
Miss Young's director, and W. G. Belew, studio manager, 
reached Miss Atkinson just in time to save her from serious 
injury. As it is, Miss Atkinson is minus most of her beautiful 
hair and badly burned about the hand, arms and shoulders. 
She was immediately removed to her home in New York, where 
it is reported that her injuries will not terminate seriously. 



REIDS NEXT PICTURE ALSO A WESTERN. 

Following his appearance in "Nan of Music Mountain," Wal- 
lace Reid will be seen in another Western production. "Rim- 
rock Jones," from Dan Coolidge's novel of that name, sce- 
narioized by Harvey F. Thew and Frank X. Finnegan, and pro- 
duced under the direction of Donald Crisp. 

Both in settings and numerous characters who appear in the 
production, there is a picturesque portrayal of the still rugged 
West, and where a man finds more than the usual number of 
opportunities to prove the fibre of which he is made. 



"MEN WHO HAVE MADE LOVE TO ME" (Essanay). 

In George K. Spoor's Ultra-Feature, "Men Who Have Made 
Love to Me," Director Arthur Berthelet obtained after much 
scouting about the country just the summer settings he desired, 
such scenes as the country club at its mid-season activities, the 
lake surrounded by foliaged trees and flowering bushes are 
striking and artistically perfect. 

Miss MacLane, herself an ardent admirer of motion pictures, 
expressed wonder over the tireless efforts of directors in obtain- 
ing, at whatever cost, just what they want. 

"Men Who Have Made Love to Me" is a correct reflection of the 
peculiar woman writer who has aroused the whole country by 




Men Who Have Made Love to Me" (Essanay). 



her remarkable writings. The picture interprets the sensa- 
tional, sentimental and satirical high lights of six amazing 
romances in the life of Miss MacLane. Although the true 
names of the suitors are withheld, the stamp of sincerity and 
realism is there. 

It pictures six episodes in the life of a strangely magnetic 
woman, that might occur to any woman. The lovers are each 
of a different type and the players who assume their roles 
selected from various parts of the country, many of them taken 
from important roles in stage productions. 



108 



THE MOVING PICTURE WORLD 



January 5, 1918 



Ethel Barrymore to Make Comedies 

Talented Member of Stage Family to Adhere to Line That 
Made Relatives Become Famous. 

ADMIRERS of the talents of Ethel Barrymore will rejoice to 
hear that her future screen appearances will be devoted to 
feature comedy productions under her present manage- 
ment, Metro Pictures Corporation. This decision has been 
reached on account of the great success of her latest Metro 
offering, "An American Widow," which Albert Shelby Le Vino 
adapted from Kellett Chambers' play, and recalls the fact that 
some of the greatest triumphs of Miss Barrymore on the speak- 
ing stage have been in comedy ever since the days when 
"matinee girls" were in vogue and she was their favorite 
actress. 

The Barrymore family has always excelled in brilliant, 
sparkling representations of the humorous side of life, and it 
was is a comedienne that Miss Barrymore won the hearts of 
those theatergoers who have ever since been her loyal friends, 
by such characterizations as the leading roles in "Captain 
Jinks of the Horse Marines," "Cousin Kate," "Trelawney of the 
Wells," and more recently "Our Mrs. McChesney." Metro's 
screen play, "An American Widow," has demonstrated that the 
quality in these can be successfully transferred to the screen. 

Comedy has been the vehicle of Mr. and Mrs. Sidney Drew, 
who in their Metro-Drew comedies have made themselves 
known throughout the world. Sidney Drew is Miss Barrymore's 
uncle. Some of the finest works of John Drew, another uncle, 
have also been in' comedy vein. John Barrymore, her brother, 
has done admirable work in comedy, both on the stage and 
screen, and the same is true of her other brother, Lionel Barry- 
more. Her father was the celebrated and much-loved Maurice 
Barrymore, whose humor was a delight both on and off the 
stage, and her mother was the charming . Georgie Drew. 
Another relative, Georgie Drew-Mendum, has a valuable comedy 
gift. The versatility of her famous grandmother, Mrs. John 
brew, mother of John and Sidney Drew, is a matter of 
theatrical history. With such a heritage, and with her own 
personal beauty and charm, Ethel Barrymore takes her place 
as comedienne by right divine. 



"MORGAN'S RAIDERS" (Bluebird). 

Wilfred Lucas produced his first Bluebird at Leonia, N. J., 
with Violet Mersereau the star. Having finished the picture, he 
changed his personal location to Universal City and was as- 
signed to the screen management of Ruth Clifford. It was his 
fine work in creating "Morgan's Raiders," to be released on 
the Bluebird program, Feb. 4, that decided Managing Director 
Carl Laemmle to send Mr. Lucas to the West Coast. 

Violet Mersereau, it is asserted, has the best role she ever 
played in this Bess Meredyth story, previously referred to by 
its working title, "The Wild Cat." In the nature of the char- 
acter Miss Mersereau appears first as a hoydenish child, who 
is changed by the necessity of vital emergency into a girl of 
purposeful demean and heroic conduct. 

"Morgan's Raiders" is an illuminating title, as the story 
deals with events that transpired during the Civil War in which 
Morgan's band of daring horsemen performed sensational ex- 
ploits. In the action Miss Mersereau is compelled to don boy's 




Scene from "Morgan's Raiders" (Universal). 



clothes and does some daring horseback riding that proves 
her right to join the Morgan band. 

Director Lucas found ideal locations on the Ramapo Hills, 
where the rough scenery of Northern Kentucky is majestically 
duplicated in forests, rocks and mountain vistas. Unusual care 
was taken in the selection of Miss Mersereau's support, essen- 
tial roles having been assigned to William Cavanaugh, Frank 
Holland, Edward Burn and Barbara Gilroy with Frank Artego 
performing many sensational feats of reckless riding. 



COMING GOLDWYN RELEASES. 

Goldwyn, announcing three new releases that follow the 
release on December 30 of Mary Garden in "Thais," still further 
emphasizes and increases its production standards with the 
following pictures: 

January 14, Madge Kennedy in "Oh, Mary, Be Careful!" by 
George Weston; January 28, Mabel Normand in "Dodging a 
Million," by Edgar Selwyn and A. M. Kennedy and directed by 
George Loane Tucker; February 10, Mae Marsh in "Fields of 
Honor." by Irvin S. Cobb and Edgar Selwyn. 

In "Oh, Mary, Be Careful!" Goldwyn has obtained for Miss 
Kennedy one of the most popular novels of the past twenty- 
four months and with the deliberate intention of diversifying 
the work of this star, who came into public favor with "Baby 
Mine" and "Nearly Married." 

The government's request for the postponement by Goldwyn 
of the release date of "Joan of Plattsburg" is more than offset 
by the production of a remarkable picture under the direction 
of George Loane Tucker. "Dodging a Million." 

In "Fields of Honor" Mae Marsh does some of the best emo- 
tional acting she has revealed in the past two years. This is a 
vivid emotional drama by Irvin S. Cobb and Edgar Selwyn and 
was directed by Ralph W. Ince, a director of marked popularity 
;ind maker of many notable screen attractions. 



SELECT BUYS "THE KNIFE" FOR ALICE BRADY. 

Select Pictures has acquired another Broadway success for 
"lie of its stars. "The Knife," which was one of the past sea- 
son's hits and the attraction chosen to open the New Bijou 
theater, has been purchased for Miss Alice Brady and "will be 
her next production. Competition was exceedingly brisk among 
the film companies for the motion picture rights. Select's 
acquisition of the picture rights represents lavish expenditure. 

"The Knife" is another gripping play from the pen of Eugene 
Walter, author of "The Easiest Way" and "Paid in Full." It 
is a melodrama of the highest class and in tensity of theme and 
action lends itself particularly to screen adaptation. 

The story centers about a Southern girl reared in all the 
superstitious fancies of the South. The play provides Miss 
Brady with big moments and ample opportunities for tense 
emotional acting. 

Production has already been started and the star with her 
director, Robert G. Vignola, and part of her company have just 
returned from a flying trip to Florida, where the opening 
scenes of the story were filmed. 



"THE SONG OF SONGS" BEING ASSEMBLED. 

The last scenes of Artcraft's adaptation of the famous play. 
"The Song of Songs," have been taken, and Director Joseph 
Kaufman is now assembling the picture. Miss Elsie Ferguson 
is starred in this production, and has a role very similar to 
the one she played in "The Outcast," which was the crowning 
achievement of her stage career. 

In "The Song of Songs" she interprets the part of Lily 
Kardos, a girl of unusual beauty, who begins life as a salesgirl 
for an Oriental store with branches on the boardwalk of Palm 
Beach, where she attracts the attentions of wealthy men. Her 
career is a series of dramatic incidents, and the girl rises 
from poverty to riches as the wife of ex-Senator Calkins, who. 
in a jealous rage, drives her away though she is innocent of 
wrongdoing. She plunges into the fast life of the set in which 
she is thrown, and later meets a man with whom she falls in 
love. Through the intervention of this man's uncle, the shad- 
ows of the past are brought up and she is unwittingly led into 
a situation where her. whole future happiness is threatened. 

The scenario was written by Charles Maigne and adapted 
from the play by Edward Sheldon. 



BROCKWELL AND PEARSON RELEASES SWITCHED. 

"Stolen Honor," the Virginia Pearson picture which William 
Fox had announced as his Special Features release for Decem- 
ber 30, will not be available for exhibitors on that date. The 
illness of Miss Pearson delayed work on the production, with 
the result that "For Liberty," a war picture featuring Gladys 
Brockwell, has been substituted for it. As the schedule now 
stands "Stolen Honor" will be released January 6 and "For 
Liberty" December 30. 

The January Special Features have been announced only for 
the first three weeks. "Cupid's Round Up," In which Tom Mix 
will make his debut as a star of Western dramas, is set 
tentatively for January 13, and "A Heart's Revenge," Soma 
Markova's second production, is down for January 20. 



PARAMOUNT SHOOTS VOLCANO FOR HAYAKAWA 
PICTURE. 

What is claimed to be some of the most beautiful natural 
scenery ever secured by a motion picture camera for a feature 
photoplay is a scene in "Hidden Pearls," Paramount's newest 
starring vehicle for Sessue Hayakawa. This particular scene 
was taken at the crater of the volcano. "Kilauea," under the 
most difficult conditions for actors, cameramen and directors. 
The volcano is one of the most picturesque ones in the Hawaiian 
Island, where most of the scenes of "Hidden Pearls" were taken 
on the island of Hilo. 

Three weeks were spent in a native village, filming scenes 
which depict the life of the real old Hawaii. 



January 5, 1918 



THE MOVING PICTURE WORLD 



109 



Pathe Program 



Irene Castle and Doris Kenyon Featured in the Schedule for 
the Week of January 6. 

IRENE CASTLE'S best feature, Doris Kenyon in a thrilling- 
chapter of "The Hidden Hand," and Harold Lloyd in a one- 
reel comedy, are big points in Pathe's program for January 
8. Irene Castle appears in "Convict 993," a Pathe Play special 
In Ave reels; produced by Astra; story and scenario by Wallace 
C. Clifton; directed by William Parke. To this picture goes 
the distinction of being the first Pathe feature of the year 191S. 
It marks the first time that Irene Castle has been under the 
direction of William Parke and it is the best picture in which 
the famous star has yet appeared. In the cast are a number 
of players of sterling- merit, including Warner Oland, Helene 
Chadwick, J. H. Gilmour and Bert Starkey ("The Spider" in 
"The Fatal Ring"). 

"Convict 993" is a "crook" play of the kind that every audi- 
ence delights in. There is plenty of action and thrills. It is 
an excellent picture from every angle. In it we offer to exhib- 
itors a great box-office star, an unusually good cast and strong 
story. 

The story gives Mrs. Castle every opportunity for a display 
of her artistic talents and for an exhibition of a gorgeous 
array of gowns. It also has the virtue of a happy ending after 
working up a great amount of sympathy and compassion for 
a popular heroine who finds herself in an apparently hopeless 
situation. 

Doris Kenyon is seen in the seventh episode of "The Hidden 
Hand," entitled "The Fire Trap," with Sheldon Lewis, Arline 
Pretty and Mahlon Hamilton. 

Twenty feet from the ground Doris descends hand over hand 
down the rope which is held by Ramsey at the opening of this 
exciting chapter. Despite the Hidden Hand's best efforts they 
escape. The Hidden Hand pursues them to the Whitney lodge 
in the country, near which on a swaying foot bridge Ramsey 
and Doris come to a pause as they see the henchmen of the 
Hidden Hand at both ends of the bridge. Blocked, Ramsey 
takes a pair of handcuffs and loops one around his wrist. He 
fastens the handcuffs to a wire which leads from the bridge 
to the opposite bank of the ravine. Doris clings to him and 
they both shoot on the wire across the ravine, as the Hidden 
Hand and his men fire at them. 

Harold Lloyd stars in "The Tip," a one-reel comedy produced 
by Rolin. This is a wonderful burlesque of the various crystal 
gazers, fortune tellers, and other fakers in whom some people 
repose such confidence. Farina, the crystal gazer, tells Harold 
he is going to meet a beautiful blonde, a millionairess. He pro- 
ceeds from then on to have one adventure after another. 

"Picturesque Rivers of France — The Tarn and Its Gorges" 
and "Here and There in Keswick," in Cumberland, England, is 
a Pathe colored split reel scenic. 

An International Cartoon and Educational Split Reel and 
Hearst Pathe News Nos. 3 a-nd 4 complete this program. 



NO LET-UP AT GOLDWYN STUDIOS. 

The business outlook in the motion picture industry, as 
viewed by Goldwyn Pictures Corporation, is such that Gold- 
wyn, instead of lessening or temporarily curtailing its pro- 
duction activities, has redoubled its labors in its big Fort Lee 
plant, with three companies working under the glass top and 
a fourth company ready to begin work the day after Christmas. 

Madge Kennedy is hard at work under the direction of Ed- 
ward Dillon making "Our Little Wife" from Averv Hopwood's 
successful play. Mabel Normand, having finished work in 
"Dodging a Million," by Edgar Selwyn and A. M. Kennedy, 
under the direction of George Loane Tucker, has started work 
again in a new production, as yet unnamed, and Mae Marsh, 
just through working in "The Beloved Traitor," is hard at 
work in a new picture from a story by Irvin S. Cobb. Within 
a few days R. A. Walsh, one of the industry's ablest directors, 
makes his advent into the Goldwyn organization. 



ESSANAY SCENICS MAKING GOOD. 

A favorable impression among exhibitors of the country has 
been created by Essanay's series of one-reel de luxe scenics 
being distributed by General Film Company. Theaters which 
have shown the first of this series, "Salmon Fishing in New 
Brunswick," almost invariably have booked the remaining sub- 
jects in the series for their programs. One of the many 
examples noted in the last two weeks is the action of the 
Rialto theater in Denver, a leading picture theater of that city, 
in booking the entire series for extended runs, after having 
seen the first release. 

Forthcoming releases in this series are "Water Powers of 
Western Canada," "Through Canada from Coast to Coast," 
"How Canada and the Farmers Co-operate in Grain Raising," 
"Agricultural Opportunities in Western Canada," "The Two 
Biggest Things in the World — the Grand Canyon of Arizona and 
Canyon DeChelly," and "Electrification of Railroads." 



NEW MARY PICKFORD PICTURE FINISHED. 

Mary Pickford's newest Artcraft picture, "Stella Maris," 
adapted by Frances Marion from the novel by William Locke, 
has just been finished at the Hollywood studio of the Famous 
Players-Lasky Corporation. It is announced that William J. 
Locke's novel has made an extraordinary production, even for 
Artcraft, replete with stirring incidents and deeply charged 
with pathos. In the parts of Stella Maris and Unity Blake. 
Mary Pickford will present on the screen two of the most 




one pro- 



Scene from "Stella Maris" (Artcraft). 

widely different characterizations ever disclosed i: 
duction. 

Opposite the star is Conway Tearle. Others in the excellent 
cast are Camille Ankewich, Ida Waterman, Herbert Standing, 
Josephine Crowell and Mrs. Coonleu. The photoplay was pro- 
duced under the direction of Marshall Neilan. Mr. Neilan was 
assisted by Nat Deverich, and Walter Stradling is responsible 
for the camera work. This film will be released by Artcraft 
the latter part of January. 



AMERICAN RED CROSS WORKERS IN FRANCE. 

The work of an American Red Cross Ambulance Corps in 
France is most interestingly pictured in No. 156 of the Gaumont- 
Mutual Weekly, which is released on Sunday, December 23. 

On arrival in France the members of the Ambulance Corps 
proceed immediately to the headquarters of the Red Cross in 
Paris, where they are given their credentials. Their personal 
belongings are forwarded to the ambulance bases by Red ■ 
Cross motor trucks, "while they proceed by train. 

Red Cross workers do not wait long before reaching the 
"front," where they are under fire almost from the hour of 
their arrival. Nothing is sacred to the Huns, and the members 
of the Ambulance Corps who must seek out the wounded on 
the battle field are probably in mere danger than the actual 
fighters in the trenches. 

The wounded soldiers are given first-aid treatment at dress- 
ing stations just behind the lines, and then removed to base 
hospitals further from danger. It is a common sight to see 
ambulances which have been wrecked by German shells, as 
pictured in one of the scenes of this subject. 

Another of the foreign subjects pictured in this number of 
the Gaumont-Mutual Weekly shows the convoying to their 
French homes of soldiers who have been interned in Switzer- 
land for many months. 

That the United States has not yet been fully aroused to the 
destruction which can be wrought by German spies in this 
country is shown in the picture of the steamer O. P. Clark, 
which was burned by incendiaries on the Pacific Coast with 
the loss of a valuable cargo. However. U. S. Marshal Bradley. 
of Chicago, is "doing his bit" in guarding property, and one 
of the pictured subjects shows him superintending the posting 
of warnings to alien enemies. 



TOM MIX FINISHES "CUPID'S ROUND UP." 

Tom Mix, who is working at the William Fox western studios, 
has completed "Cupid's Round Up," his first picture as a star 
in Western dramas. The story deals with the results of the 
betrothal of a girl and a boy because of the desire of their 
parents, who are old friends, to unite the two families. 

Most of the scenes are laid on a ranch where the young 
woman, posing as a maid, meets the young man a few weeks 
prior to the date seC for their marriage. Mr. Mix is supported 
in the production by Wanda Petit and the production was made 
under the direction of Edward J. Le Saint, this being the lat- 
ter'? first picture for William Fox. 

"Cupid's Round Up" is tentatively scheduled for release 
January 13 as a Fox Special Feature. 



110 



THE MOVING PICTURE WORLD 



January 5, 191$ 



Sir Johnston's Picture Finished 

"The Passing of the Third Floor Back" to Be Shown in 
January — Great Actor Returns to England. 

Herbert Brenon has "shot" the last scenes for his forthcom- 
ing production, "The Passing of the Third Floor Back," upon 
"which he has been working for over two months. The first 
public showing of "The Passing of the Third Floor Back" will 
take place in January. The release date is announced for Feb- 
ruary. 

Sir Johnston Forbes-Robertson, the eminent English actor, 
who came to this country to take part in what, it is expected, 




Scene from "The Passing of the Third Floor Back" (Brenon). 

will be one of the season's most important screen contribution, 
has already taken his departure for England. He completed 
his portrayal of his beloved role of the Stranger about two 
weeks ago. Since that time Mr. Brenon has been taking the 
scenes in which Sir Johnston does not appear. 

In its screen form "The Passing of the Third Floor Back" has 
undergone certain changes necessary to give variety of back- 
ground and to work out the development of the characters. 
In the stage version of Jerome K. Jerome's drama the action 
centered in the living room of a shabby London boarding 
house. The motion picture adaptation on the other hand re- 
veals the different rooms of the lodgers. The three whole 
■floors of the Bloomsbury lodging house were constructed at 
the studio. 

In transferring this message of hope and kindliness Herbert 
Brenon has lost none of its beauty for the screen. He has 
developed, in many cases, what was merely suggested. He 
has somewhat elaborated the original plot, and he has added 
the many little touches to the production which always give 
distinction to his work. 

It is a subject which again calls into play all the skill and 
artistry with which he is endowed. There is no doubt this 
production will be one of the most beautiful that has yet found 
its way onto the screen. 

The picture is produced with typical Brenon thoroughness. 
The cast, too, is an exceptionally notable one, headed by Sir 
Johnston Forbes-Robertson, it includes Molly Pearson as the 
Slavey, the part which she played in the original London 
production, and Augusta Haviland, Ricca Allen, Ketty Galanta, 
Grace Stephens, Dora Mills Adams, Ben Graham, Sydney Golden, 
Thornton Bastion, Robert Fisher, George Le Guere, Germaine 
Bourville and Alfred Hickman. 



WILLIAM FOX TO RELEASE "DU BARRY." 

The fourth release this month of a Standard Picture will be 
made December 30 by William Fox. It will be "Du Barry." a 
Theda Bara superpicture, produced under the direction of J. 
Gordon Edwards. This production completes the longest list of 
Standard Pictures given to exhibitors in any one month since 
the inauguration of this service last August. In all, thirteen 
Standard Pictures have been placed on the market and a num- 
ber of others are reported to have been finished, or to be 
nearing completion. 

"Du Barry," which requires a cast of twelve persons, deals 
with the life of the famous Madame du Barry who rose from 
obscurity and comparative poverty to the position of favorite 
of King Louis XV of France. The play deals with her methods 
of establishing herself in the good graces of the king and of 
cominuing herself in favor in the face of inconstancy and 
constant intrigue. The play follows history in eventually 
escorting Madame du Barry to tne guillotine. 



More Bluebirds 

Managing Director Laemmle Makes Substantial Additions- 
to the New Year's Schedule. 

MANAGING Director Carl Laemmle has adjusted the Blue- 
bird program until the week of Feb. 11 by adding 
features that will employ as stars Dorothy Phillips, 
Franklyn Farnum, Violet Mersereau and Carmel Myers. This 
list of added features starts the second year of the Bluebird 
program with the release of "Broadway Love," starring Doro- 
thy Phillips. 

W. Carey Wonderly's story, first appearing in a popular 
magazine, furnished the basis of Ida May Park's production of 
"Broadway Love," in which Miss Phillips will reappear among 
Bluebirds after a considerable lapse of time, Jan. 21. Lon 
Chaney and William Stowell again unite with the star they 
have so many times supported in the Bluebird series to play 
the leading male roles, while Juanita Hansen will head the 
large female contingent that the nature of the story requires 
in photoplaying. 

Franklyn Farnum's regular appearance will be made Jan. 28 
in "The Fighting Grin," a comedy of speedy action, in which 
he has Edith Johnson as his leading lady. R. N. Bradbury 
and F. H. Clark wrote the story and Joseph De Grasse directed 
the production from Charles Kenyon's scenario. In the com- 
pany supporting Mr. Farnum and Miss Johnson will be J. 
Morris Foster, Charles H. Mailes and Fred Montague, heading 
a numerous organization. 

"Morgan's Raiders" will have Violet Mersereau as the star 
of the Feb. 4 release in a melodrama reflecting incidents in the 
Civil War. Bess Meredyth wrote the story and furnished her 
own scenario, with Wilfred Lucas directing the production- 
Barbara Gilroy, Edward Burns, leading man; Frank Holland 
and William Cavanaugh will have important roles in the sup- 
port of Miss Mersereau. This feature has previously been re- 
ferred to as "The Wild Cat," but under the more illuminating 
title of "Morgan's Raiders," the definite release has been fixed 
Cor advertising by exhibitors. 

"The Wife He Bought" brings Carmel Myers to star among 
Bluebirds for the third time Feb. 11, when she appears in a 
screen-version of a story by Larry Evans that appeared in a. 
popular magazine under the title of "One Clear Call." Harvey 
Gates made the scenario and Harry Solter directed the pro- 
duction with Kenneth Harlan in the leading male role. The 
others in the cast are Howard Crampton, Fred Schilling, Allen 
Sears and Sidney Dean. 

There are Bluebirds enough completed at Universal City to 
run the program until the middle of March, but the formality 
of scheduling the produce remains to be accomplished. Among 
the subjects, all complete and ready for release, are men- 
tioned "The Eternal Columbine," in which Mae Murray will 
star; "The Girl Who Dared," presenting Dorothy Phillips, and 
"The Highest Card," a Bluebird for Ruth Clifford and Monroe 
Salisbury. 



POLO DOES STUNTS IN "THE BULL'S EYE." 

With one end of a lariat looped around the top of a tall tree 
and the other grasped firmly in his hands, Eddie Polo made a 
running jump from the top of an eighty-foot cliff, circled at a 
nearly horizontal angle through the air, and came to earth in 
a clump of underbrush. Hemmed in at the brink of a cliff by 
a band of outlaws who were determined to capture him, "Reck- 
less" Polo took this novel way of escaping from them in one 
of the scenes of the Universal's W'estern serial, "The Bull's 
Eye." now being filmed by Director James W. Home, near 
Universal City. 

Novel stunts are a feature of the new serial. A few weeks 
ago Polo leaped from the edge of a cliff to the top of a tall, 
slender tree which bent under his weight and bore him safely 
to the ground. In this latter feat, performed a few days ago, 
W. B. Pearson, the author of the story, brought the principal 
of centrifugal force into play. Had Polo leaped straight off 
the precipice, he would have been dashed against the trunk of 
the tree. By running at top-most speed at the rope's end along 
the edge of the cliff and then making the leap, he swung in a 
circle around the tree, the centrifugal force retarding his det- 
scent, and landed on the opposite side. 

Although he struck the ground with considerable force at 
the finish of his swing for life, the "stunt actor" was unin- 
jured except for numerous painful bumps and scratches. 
Director Home declared the stunt to be one of the most thrill- 
ing and unique feats he has screened in the half dozen serials 
he has filed during his career as a producer of adventure films. 



RUSSIAN COUNTRY LIFE IN "THE CLOVEN TONGUE." 

The Russia that one finds in the works of Tolstoi, Dostoi- 
evsky, Pushkin and Andrieff, not the Russia of which one reads 
in the newspapers of the day, a nation in the throes of count- 
less Revolutions, that Russia is to be seen in "The Cloven 
Tongue," a Russian Art Film to be released by Pathe on Janu- 
ary 13 as a special. If it had nothing else to recommend It, 
and it has plenty, "The Cloven Tongue" would be of interest 
to everyone as a picture of country life In the "land of snows." 



January 5, 1918 



THE MOVING PICTURE WORLD 



Hi 



What Triangle Offers in January 

Olive Thomas, Jack Richardson, Alma Rubens and J. Barney 
Sherry Are Among Featured Players. 

TRIANGLE will open the new year with a program of merit 
that substantiates in every degree the policy of diversi- 
fied features announced by General Manager H. O. Davis. 
A comedy drama with Olive Thomas, a big drama of the 
Navajo Indian country with Jack Richardson, a production of 
beauty featuring Alma Rubens, with scenes laid in Italy and 
Prance, and a tense drama of professional life with J. Barney 
Sherry, are among the features to be released in January. And 
there will be others, all with an interesting story to tell. 

For the first week in January, Olive Thomas, with Charles 
Gunn, is scheduled to appear in "Betty Takes a Hand." a pleas- 
antly humorous, fast moving story written by Katherine Kav- 
anaugh, winner of the second prize in a recent contest. 

For the second release of the week, Jack Richardson will 
appear in "Man Above the Law," with Claire McDowell and 
Josie Sedgwick 'supporting. This is a story of a man who . 
leaves the civilized world in disgust because of an unlucky 
-love affair and an even more unlucky brush with religion and 
law. 

The second seven-part feature to be produced under the new 
Triangle plan of a seven-reel, picture every month., will be re- 
leased January 13, under the title "I Love You." with Alma 
Rubens as the star. 

For the second part of the week's program, "Law's Outlaw," 
featuring Roy Stewart, now recognized as one of the foremost 
delineators of western characters, will be released. The story 
was written by Ethel and James Dorrance. 

For the week of January 20, "Evidence," a drama dealing 
with professional life and with J. Barney Sherry in the leading 
role, will be released. Jack Cunningham of the Triangle's scen- 
ario staff, wrote this play, which has for its principal characters 
a highly successful criminal lawyer and his closest friend, a 
physician. Margery Wilson, who has added new laurels to her 
achievements with every successive appearance, will have the 
leading role in the following story, "Flames of Chance," 
adapted from the story, "Three Godsons of Jeanette Contreau," 
by Francis W. Sullivan, which recently appeared in a magazine. 
In this picture Miss Wilson plays a dual role. 

For the last week in January, the first release will be "The 
Gun Woman," a brilliant western story. Texas Guinan, for- 
merly of the Winter Garden, New York, has the title role. To 
round out the month's program Triangle has a Japanese pro- 
duction of exceptional beauty, "Her American Husband." The 
play is a reversal of the characters and situations in John 
Luther Long's famous "Madame Butterfly." Dainty Teddy 
Sampson appears in the leading feminine role as a Japanese 
girl and Darrel Foss has the leading male part. This is Miss 
Sampson's first appearance in Triangle features. Thomas Kuri- 
hara. the well-known Japanese actor, and Jack Abbe, also have 
prominent parts. 



HOW ENGLEBRECHT PLAYED UP "DRAFT 258." 

A lobbv display which may well be duplicated by exhibitors 
booking Metro's great play of the hour, "Draft 25S," was 
erected by Manager Englebrecht of the Regent theater in 
Arlington, N. J., where the patriotic production played a two 
davs' run to big business. 

The spirit of patriotism dominated this timely display, which 
was of a military nature. At one side of the lobby, the floor 
was covered with sand and a regulation army tent erected. In 
front of the tent were placed a bench, stacked guns, and a 
tripod with a pot hanging over a pile of wood, which was 
lighted with a red electric light bulb to give the effect of a fire. 
Brush wood was scattered at one side and a very good idea of a 
typical tent home of "our boys" in camp at home and abroad 
was presented. The properties used may easily be borrowed 
for the occasion, without much cost. 

The lobby was tastefully decorated with American flags and 
bunting. Stills from the production were displayed. The entire 
display is commendable because of its fitness and dignity. 



"THE SPIRIT OF '17" JACK PICKFORD'S NEXT. 

Having earned praise by his portrayal of a real Tom Sawyer, 
Jack Pickford is now engaged in making "The Spirit of '17. ' 
The story is of particular boy scout interest, since it was writ- 
ten by Judge Willis Brown of the Juvenile Court of Chicago, 
who is intensely interested in the boy scout movement. 

Appearing in support is a new leading woman. Katherine 
McDonald, who is already known by her screen work. Charles 
\rling the well known and successful actor, is cast as John 
Edwards. L. N. Wells plays the role of Captain Jerico Norton. 
Ashton Dearholt, successful juvenile player, is seen in the un- 
sympathetic role of the slacker. Charles H. Geldert, Edythe 
Chapman. William Chester and Helen Jerome Eddy also are 
in the cast. 



TYPHOONS ARE INSTALLED IN CALIFORNIA. 

The Typhoon Cooling and Ventilating System has reached 
California by way of the Star Theater, Reedley, Cal.. owned 
by W L Sheibley. The Star is the first house in this state 
to be cooled and ventilated by Typhoons and the company is 
looking forward to a big California business next season. 



JAXON SERIAL READY JANUARY 19. 

Another postponement in the release of the first episode of 
"A Daughter of Uncle Sam," the Jaxon serial which will be 
distributed by General Film Company, has been made necessary 
due to the fact that several timely scenes were obtained for 
the earlier episodes which will add materially to their dramatic 
qualities. It is now definitely stated that the first episode 
will be released on January 19, and that there will be no hitch 
in the release of the succeeding chapters in this sensible serial, 
as it is called. 

In order that the exposures of spy plots and the enemy in- 




Scene from "A Daughter of Uncle Sam" (General Film). 

trigues might be brought up to date, advantage was taken of 
an opportunity to include several thrilling scenes in the first 
few numbers of the serial. "A Daughter of Uncle Sam" is a 
comprehensive picturization of the activities of enemy spies 
and the manner in which they have been balked in their at- 
tempts to destroy ships, munition plants, warehouses contain- 
ing food and other supplies, and as such is arousing tremen- 
dous interest among exhibitors. Advance bookings for the 
serial have been notable. 

Wonderful photography and settings unusually well adapted 
for the filming of the thrilling encounters which are a feature 
of the twelve chapters of the serial are two features which 
add tremendously to the pulling power of the Jaxon serial. 
Jane Vance and William Sorelle are featured in this swiftly 
moving martial kaleidoscope, which guarantees some rapid- 
fire action. 



EXHIBITORS PRAISE PETROVA ALBUM. 

Following the presentation of the Petrova Pictorial Album to 
the members of the First National Exhibitors' Circuit by Fred- 
erick L. Collins, president of the picture star's organization, 
the Petrova executive has been deluged by congratulatory 
communications from the various recipients of the novel gift. 
All of the members of the Circuit who will distribute the 
eight starring vehicles of Madame Petrova during the forth- 
coming year are warm in their praise of the artistic and busi- 
ness-getting qualities of the pictorial brochure. 

The beautifully mounted leather novelty which contains a 
complete review of the various scenes from the first Petrova 
production, "Daughter of Destiny," has aroused strong inter- 
est among the many exhibitors dealing with the Circuit and 
in response to universal requests for additional copies of the 
album, the Petrova Picture Company lias arranged to supply 
each distribution office with five of the booklets. 

Due to the. reception which has been accorded the album 
by the distributing organizations as a sales aid for their 
roadmen, Mr. Collins has decided to issue one of these novel- 
ties with each presentation of the forthcoming productions in 
which the Polish star will appear. 



"TORPEDO PIRATES" (L-Ko.). 

Hughie Mack,- one of L-Ko's new stars, lately won over 
from Vitagraph surroundings, will be the featured comedian 
in "Torpedo Pirates," the L-Ko to be distributed through Uni- 
versal exchanges Jan. 9. Director General J. G. Blystone had 
personal charge of this production with Noell Smith carrying 
out the details. 

Gladys Varden, an L-Ko girl who has become a favorite in 
that series through her long association with the organization 
will be featured as Mr. Mack's chief aid to mirth provoking and 
there will be a large company of bathing girls to make the 
water scenes attractive to the eye. Several assisting come- 
dians will co-operate with Mr. Mack in making things lively 
throughout the two reel offering. 



112 



THE MOVING PICTURE WORLD 



January 5, 1918 



Metro Has Four January Subjects 

Will Feature Emily Stevens, Viola Dana, Edith Storey and 
Francis Bushman and Beverly Bayne. 

FIVE of the public's favorite stars will be represented in the 
January list of releases announced by Metro. These are 
Emily Stevens, Viola Dana, Edith Storey. Francis X. Bush- 
man and Beverly Bayne. 

"Daybreak," a screen version of the Broadway success 
written by Jane Cowl and Jane.Murfin. will be Metro's first 
production given to the public in 1918, with Emily Stevens as 
star. June Mathis and Albert Capellani have prepared the play 
for screen presentation. "Daybreak" is the first Metro produc- 
tion directed by Mr. Capellani. It has been given a brilliant 
production, with a superb supporting cast, headed by Julian 
I'Estrange. The cast includes Augustus Phillips, Herman Lieb, 
Evelyn Brent, Frank Joyner, Joseph Dailey and Evelyn Axzell. 
January 7 is the release date. 

The January 14 release will be "The Winding Trail," with 
Viola Dana as star. The photodrama was written by Katharine 
Kavanaugh and June Mathis, and directed by John H. Collins. 
The scenario has been prepared by H. P. Keeler. The story is 
of western mining days. Supporting the star are Clifford 
Bruce, Mabel Van Buren and Hayward Mack. 

Edith Storey is the star of "The Eyes of Mystery," Metro's 
January 21 release, which will be this favorite star's first 
appearance on the Metro program. It is a magnificent melo- 
drama, made from the adventure story, "The House in the 
Mist," by Octavus Roy Cohen and J. TJ. Giesy. June Mathis 
prepared it for the screen, and Tod Browning has directed it. 
Much of the action of "The Eyes of Mystery" takes place in 
the South, in and around an old mansion, the ancient home of 
the Carmichaels. Bradley Barker plays opposite the star. In 
the support are Harry S. Northrup, Frank Fisher Bennett, Seth 
Meggett and Kempton Greene. 

Metro's final January release will be "Under Suspicion," a 
five-act comedy melodrama, starring the popular co-stars, 
Francis X. Bushman and Beverly Bayne. William S. Davis has 
directed this brilliant offering, which Albert Shelby Le Vino 
has adapted from the original story by Hugh Weir. J. J. 
Dunne is Mr. Davis' assistant. "Under Suspicion" is a colorful 
story of New York life in all its phases. Hugh Jeffrey, long a 
Metro favorite, plays the villain. Other players are Sidney 
Dalbrook, Eva Gordon, A. H. Hogan, A. H. Housman and Jack 
Newton. 



MISS DALTON AT WORK ON "FLARE-UP' SAL." 

Dorothy Dalton will star in a new photoplay. " 'Flare-Up' 
Sal," following her appearance in "Love Letters," released De- 
cember 24. 

The early fifties in the gold camps of California were exciting 
days and " 'Flare-Up' Sal," reflecting that period, is filled with 
thrills. There is an abundance of genuinely interesting comedy, 
too, while the towering Redwood forest trees form a beautiful 
and picturesque background for the story. 

R. William Neill directed " 'Flare-Up' Sal" under the super- 
vision of Thomas H. Ince. 



GLADYS BROCKWELL STAR IN "FOR LIBERTY." 

Soldiers going over the top in a night battle, activities of the 
United States secret service, a girl's sacrifice for her country 




Scene from "For Liberty" (Fox). 

and an absorbing love story involving intense rivalry, the 
whole scene being laid in Germany, are emphasized by the 
producer as the outstanding features of the Fox Special Fea- 
tures release for December 30. The picture is entitled "For 
Liberty" and the star is Gladys Brockwell. 

The theme is love, an American girl in Berlin being courted 
both by a German general and an American spy. The girl tries 
to aid the spy in obtaining papers which he desires and the 
latter, misunderstanding her attentiveness to the general, re- 



pudiates the girl. Subsequently the spy is caught and the 
young woman, to save him, offers herself to the German officer. 
The American reaches the Allies' trenches and returns with an 
attacking party in time to save the girl from the general. 

Two roles in the production are played by Charles Clary, who 
is cast opposite Miss Brockwell. Others in the supporting com- 
pany are Bertram Grassby, Willard Lewis, Colin Chase and 
Clara Graham. The production was directed by Bertram 
Bracken and the scenario is credited to Bennett Cohen. 



PARALTA PRESS BOOK FOR "MADAM WHO." 

Paralta Plays, Inc., has issued an especially attractive press 
book for the exploitation of "Madam Who," in which Bessie 
Barriscale will make her debut as a star in Paralta Plays in 
the immediate future. The cover, which is done in three colors, 
bears the well known Paralta border, together with a most 
attractive picture of the star in process work. 

Realizing the fact that practically all exhibitors throughout 
the country prefer to make up their own advertising copy, the 
stock advertisements have been omitted and in their place is 
a page devoted to catch lines to be used as an assistance in 
laying out display advertising copy. 

On the next pages are cuts of the billing paper and stock 
cuts to be used in newspapers and programs. Then follows a 
series of press stories arranged for the requirements of the 
theaters snowing the production. In preparing these pages the 
fact has been taken into consideration that most of the news- 
papers throughout the country have a regular schedule for the 
handling of motion picture copy. In practically all of the 
towns to-day the papers run an advance notice of a coming pro- 
duction, then an extensive Sunday notice which appears the 
Sunday before the attraction is booked, followed by a mid- 
week reader usually printed on Wednesday or Thursday. In 
some of the smaller towns where the run of a picture is but 
for one or two days the papers devote a certain section of the 
Sunday edition to photoplay news, and then run each day a 
column announcing the attractions showing that day. 

The Paralta press book is so arranged as to supply the ex- 
hibitor with advance notices. Sunday notices, mid-week readers 
and special stories for the exploitation of "Madam Who" writ- 
ten in such a manner as to save the exhibitor the time and 
effort to prepare them to suit his local needs. 

On the final page of the book is printed music cues for the 
picture which is a decided step forward, as it insures the de- 
livery of these cues to theaters, where heretofore exhibitors 
were compelled to rely on the shipping departments of the 
exchanges, who often omit the sending of cue sheets. 



OUIDA BERGERE OPENS NEW OFFICES. 

The motion picture industry generally, producers and stars 
in particular, will be interested in learning that Miss Ouida 
Bergere has perfected plans for a complete and independent 
organization along lines of the most advanced efficiency. 

A long-time lease has been executed for offices situated at 
516 Fifth avenue, with affiliated branches in London, care of 
Hughes Massie, 40 Fleet street, and at Los Angeles, through 
the recognized activities of the Mabel Condon exchange. These 
affiliations will give an international significance to Miss Ber- 
gere's manifold operations. 

Responsible executives of long experience are to be found 
in the departments now established. Additional executives are 
already being contracted for to head the new departments 
under consideration. The fact that Miss Bergere will now be 
operating free from any other affiliations or business compli- 
cations, will enable her to give first-hand attention to all 
transactions of major importance, and the efficiency of her 
organization will guarantee prompt and effective results in 
minor details. 

Producers will be automatically supplied with lists of best 
available directors, stars, and supporting talent, scenario edi- 
tors, and continuity writers; and a screen test of new talent 
will be made for their consideration. Miss Bergere will confer 
in person with directors at the various studios so as to intelli- 
gently cast the productions, or furnish the necessary talent. 
Original manuscripts will be read with the same objects in 
view. Directors who are free for new affiliations can place 
their business affairs in Miss Bergere's hands, who will project 
their past pictures upon the screen in her private projection 
rooms. Authors will receive personal representation. Books, 
plays and original stories will be converted into scenario form, 
for practical selling purposes; desirable material and original 
ideas will be purchased. 



THREE BRENON SUCCESSES IN MONTREAL. 

Chandos Brenon, Canadian representative of the Herbert 
Brenon Film Corporation, reports the successful showing of 
three features made by Herbert Brenon now playing in Mon- 
treal at the foremost moving picture theaters in the city. The 
three Brenon features playing in Montreal at the present time 
are "The Lone Wolf" at the New Grand, "The Fall of the Ro- 
manoffs" at the Regent, and "The Daughter of the Gods," which 
was made two years ago under the Fox banner, at the St. 
Denis. 

In the past four weeks Montreal has seen no less than five 
pictures directed by Mr. Brenon, for in addition to those al- 
ready cited, "Neptune's Daughter," which is still a drawniK 
card, and a reissue of "The Two Orphans" also have beer 
running simultaneously. 



January 5, 1918 



THE MOVING PICTURE WORLD 



1M 



Mutual Productions for January 

Feature Releases Announced for the First Month of the 
New Year Include Notable Stars. 

STUDIOS producing features for the Mutual Film Corporation 
have completed releases for the first two months of the 
new year and a schedule for January, 1918, has been 
announced. 

Completed productions include pictures from east and west 
coast studios starring William Russell, Mary Miles Minter, 
Margarita Fischer, Edna Goodrich, Olive Tell, Ann Murdock 
and Anita King'. 

The schedule for January includes: 

December 31: Edna Goodrich in "Her Second Husband," a five 
reel satire built on the extraordinary adventures of a young 
husband and wife who rush into divorce when "easy money" 
jars domestic tranquility and find love again in a strange 
fashion. 

January 7: Margarita Fischer in "Molly Go Get 'Em," a five 
reel comedy drama of the experiences of an attractive and 
irresponsible young woman who chafes under parental efforts 
to keep her charms subdued until a rapidly ageing sister 
manages to marry. 

January 14: Ann Murdock in "The Impostor," a picturization 
of the Charles Frohman play which casts Miss Murdock in the 
role of a self-supporting, unsophisticated miss, whose trust in 
a well-meaning married man leads to complications, defiance 
of convention and stops just short of a scandal. 

January 21: Mary Miles Minter in "Mile. Tiptoe," wherein the 
adorable Miss Minter is cast as a charmingly enthusiastic re- 
former of things as they are, political and economic, and relates 
her adventures in trying to make the world better and easier. 

January 2S: William Russell in "In Bad," an adventure drama 
which reveals Mr. Russell's abilities as an actor and an athlete 
to even greater advantage than the/ have heretofore been 
shown. Preview of "In Bad" has resulted in a declaration that 
it is easily the best thing Mr. Russell has done and trade and 
newspaper critics used superlatives in their reviews of his 
latest release, "New York Luck." 

Other productions completed at the Mutual studios include 
"The Girl and the Judge," starring Miss Olive Tell, star in 
"The Unforeseen" and "Her Sister," both Frohman plays. "The 
Girl and the Judge" was written by Clyde Fitch. Miss Mur- 
dock has finished "My Wife," scheduled for February release, 
and "The Richest Girl." William Russell is at work now on 
"Polo Jack;" Miss Minter's forthcoming release is well under 
way although it has not been given a title. 

Studio managers and directors of production, at work on 
pictures for Mutual release, are under strict orders to spare 
neither energy nor money in maintaining the standard of pro- 
duction which has been established in recent Mutual releases. 



thereby proves himself above temptation and worthy to share 
her joys and sorrows. 

The six selected from the large number considered were 
George Forth, Bernard Thornton. Dixie Thompson. Harry 
Myers, A. V. Drehle and Harry Fraser. 



SIX LEADING MEN IN GOLDWYN SUBJECT. 

In these days of tremendous quantity output of motion 
pictures dealing with wide variety of subjects, it seems almost 
impossible to think of anything really new in the way of a 
plot; but Goldwyn pictures is claiming a genuine theme nov- 
elty in its new Madge Kennedy starring vehicle, "Oh, Mary. 
Be Careful!" from the best-seller book of the same name by 
George Weston. 

This play has no less than six leading men, all having im- 
portant parts of almost equal value, playing opposite the star. 




Scene from "Oh, Mary, Be Careful !" (Goldwyn). 

Madge Kennedy — and her eyes, and her smile, as the advertising 
has it. The nature of the story demands that Miss Kennedy, 
as the charming heroine, shall have a series of amazing adven- 
tures in search of a man worthy of her love. Her principal 
method of determining the suitability of each is to read the 
given gentlemen some poems by Keats while she displays a 
couple of inches of dainty ankle. If the victim is inhuman 
and listens to the poems without looking at the ankle, he 



BILLIE BURKE IS SUPPORTED BY IRISH CAST. 

There is a company of Irish players now holding forth at 
the Famous Players' studio in New York, which includes Billie 
Burke. The peculiarity of this assemblage is in the fact that 
all the members of the cast have Irish names. The production 
is "Eve's Daughter," now being filmed under the direction of 
James "Irish" Kirkwood, and starring Billie Burke. Mr. Kirk- 




Scene from "Eve's Daughter" (Paramount). 

wood's family, several generations back, was Scotch, but he is 
an out-and-out Irishman, inasmuch as his immediate forbears 
all lived in Ireland, and Kirkwood has the red hair and sandy 
complexion that goes to make up the Irish characteristics. 

Miss Burke is Irish only in the fact that she, too. has a tint 
of gold In her hair and a very evident Irish name. Thomas 
Meighan, Miss Burke's leading man, could have no more typical 
Irish name. 

Here are the "Irish" players, all appearing in prominent 
parts in support of Miss Burke in the new picture: Florence 
Flynn, Lucille Carney, Ivy Shannon, Riley Hatch, Clarence 
Doyle. Jimmie Gorman, Mary Ann Hughes (Navaro), Larry Wil- 
liams, Julia Mann and Harry Lee. 

"Eve's Daughter," of course, is in no sense an Irish play r 
but is an adaptation of the stage play of the same name pro- 
duced this year and starring Grace George. 



BILL HART CHANGES TYPE OF CHARACTERS. 

In "Wolves of the Rail," his newest Thomas H. Ince pro- 
duction to be released by Artcraft, William S. Hart is intro- 
duced in a new role — that of an upholder of law and order, 
rather than an outlaw, although the early scenes of the drama 
depict Hart as th'e leader of a daring and notorious gang of 
bandits, who so terrify the officials of a Western railroad that 
a famous Eastern detective, known as "The Bloodhound," is 
sent to break them up. 

How Hart, as Buck Andrade. meets this detective; how his 
reformation is brought about at the bedside of his dying 
mother and how he does the work that The Bloodhound came 
West to accomplish, forms the basis of a thrilling and interest- 
ing photoplay. 

"Wolves of the Rail" was photographed in the recesses of 
the California mountains. Many of the scenes depict a rail- 
road station at Smoky Gap, a deep defile in the Sierras and a 
favorite spot for a hold-up. To add realism to the picture, Mr. 
Ince built a real station, with switch tower, superintendent 
and division officials' offices and everything that is to be found 
in a typical mountain depot. 



HEARST-PATHE SHOWS VIEWS OF HALIFAX. 

By reason of the timeliness of the scenes shown as well as 
their diversity and general excellence, the Hearst-Pathe News 
No. 101 ranks as among the very best of its issues of the year. 

First in the point of interest come views of the terrible 
disaster in Halifax. As soon as word was received over the 
wires that most of the city lay in ruins as the result of the 
blowing up of a munition ship, a cameraman was rushed from 
New York to the stricken city. The result is shown in the 
numerous views which this issue of the News presents, of the 
Belgian Relief steamer Imo which caused the trouble, of the 
section of the city which suffered the most, of relief trains and 
of various prominent buildings which were either wholly or 
partially destroyed The result is an adequate conception of 
the extent of the disaster. 



114 



THE MOVING PICTURE WORLD 



January 5, 191S 



PARALTA PLAYS FOR HODKINSON. 

Announcement is made this week from the offices of Paralta 
Plays, Inc., that the third Paralta play which, like J. Warren 
Kerrigan in "A Man's Man." by Peter B. Kyne, and Bessie Bar- 
riscale in Harold MacGrath's "Madam Who." is to be distributed 
through the W. W. Hodkinson Corporation, the regular distrib- 
uting medium for Paralta plays, is Henry B. Walthall in "His 
Robe of Honor." 

"His Robe of Honor" is founded upon the well known novel 
by Ethel and James Dorrance, which was one of the "best sell- 
ers" of the past season. Its central character is a shyster law- 
yer who, as a political reward, is made a judge of the Supreme 
Court. On the bench he becomes a splendid character, dispens- 
ing exact justice despite the obstacles which his former course 
and associates impose. The motive for his reform is the love 
of a good woman. 

This Paralta play gives Mr. Walthall an opportunity for a 
wide range of emotion as he is called on to characterize not 
o'nly a shyster lawyer, but also to show the gradual dawn of 
integrity and honor and finally its complete flower. 

Mr. Walthall is ably supported. Among the other principals 
are Lois Wilson, who is his good inspiration, and Mary Charle- 
son, who is an adventuress concerned in the earlier part of his 
career. 



to be the residence of an army officer who had seen service in 
many parts of the world and who had accumulated bits of 
bric-a-brac and pieces of rare furniture during his travels. 



ARTCRAFT FINISHES FOUR SUBJECTS. 

THE production of four Artcraft releases were wound up 
simultaneously in the eastern and western studios of that 
concern during the past week, and the only producing unit 
now working is Maurice Tourneur's "The Blue Bird" company 
at the Fort Lee plant. The other companies will commence 
activities in the near future. 

At the Lasky studios in Hollywood. Cal., Mary Pickford's 
newest vehicle, "Stella Maris," was just recently finished and, 
under Director Marshall Neilan, cut and assembled. This pic- 
ture will be released in January. 

The new Douglas Fairbanks picture, "A Modern Musketeer," 
has also just been finished at the Lasky studio. This produc- 
tion is the last Artcraft offering for 1917. 

Elsie Ferguson's latest photoplay, "The Song of Songs," 
staged under the direction of Joe Kaufman, has also been com- 
pleted. This film, however, will not be Miss Ferguson's next 
Artcraft release. "Rose of the World" being scheduled for 
release ahead of it, as the opening attraction of Artcraft for 
the new year. 

William S. Hart has also just concluded activities on a new 
Ince production to be released by Artcraft, "Wolves of the 
Rail." This picture will be released in the middle of January. 

Each of these stars within a weel will all be at work again. 
Another Artcraft producing unit that will start activities 
shortly is the Cecil B. De Mille company. 



L-KOS FOR JANUARY. 

President Julius Stern has arranged the L-Ko series of 
comedies for January release with two features starring 
Hughie Mack, lately signed up as a star; with Mack Swain, 
in another "Ambrose"; and Myrtle Sterling and Eddie Barry, 
old line favorites "with L-Ko audiences, heading the others. 
Director-General J. G. Blystone has supervised all of these 
productions and edited the completed issue. Here they are in 
detail: 

Jan. 2. — "Carnivals and Cannibals," with Myrtle Sterling the 
star and Al Forbes principal comedian. Vin Moore directed. 

Jan. 9. — "Torpedo Pirates." starring Hughie Mack, and Gladys 
Varden featured in his support. Noell Smith directed. 

Jan. 16. — "Home-Run Ambrose," presenting Mack Swain in' 
a baseball comedy; produced by W. S. Frederick as the second 
"Ambrose" in the L-Ko series. 

Jan. 23. — "Ash-Can Alley," featuring Eva Novak and Eddie 
Barry. Directed by Dick Smith. 

Jan. 30. — "Barbarous Plots," starring Hughie Mack, with 
Bobby Dunn, Eva Novak and Kathryn Toung featured in his 
support. Bobby Kerr directed. 



METRO BUYS "WESTERN" FOR EDITH STOREY. 

Motion picture rights to Charles A. Taylor's famous Western 
melodrama "Yosemite" have been acquired by Metro as a 
starring vehicle for its athletic star, Edith Storey. The author 
himself will adapt the play for the screen and therefore all the 
characteristic Western action and incidents which have made 
this melodrama a success on the stage will be transferred to 
the screen. 

In acquiring this great Western play Metro is carrying out 
Its policy of securing the best possible vehicles for its players. 
This is the second stage play that Metro has secured reoently 
for Edith Storey. Miss Storey is a famous delineator of West- 
ern characters and is just completing her first picture of this 
type under the parrot trade mark. "Revenge," a screen adapta- 
tion of Edward Moffat's novel, "Hearts Steadfast." 



SETTING FOR BABY GRANDS VALUED AT $500,000. 

Recently there appeared in many newspapers a storv that 
Jane and Katherine Lee, William Fox's "Baby Grand" stars, 
were working in a scene of a new picture the setting of which 
was valued at $40,000. Now comes announcement from Fox 
publicity department that the final scenes in the picture re- 
ferred to are being made in a setting valued at half a million 
dollars. 

The set comprises six luxuriously furnished rooms, supposed 



"GATES OF GLADNESS" (World). 

Many of the scenes of "Gates of Gladness," a new World 
picture Brady-Made, for publication at the end of January, 
were photographed upon the superb estate of George Gould. 




Scene from "Gates of Gladness" (World). 

The Gould place, probably the most magnificent in the north, 
if not the entire country, is named Georgian Court, and its 
most picturesque beauties are backgrounds for the stirring 
episodes of this play. 

The story of the new World picture coils around two brothers 
who are both in love with the same girl. The younger brother 
marries the girl and is disowned by the father, who afterward 
dies, leaving his fortune to the elder son. The younger has 
a hard time of it trying to earn a living as an artist, but his 
little daughter, played by Madge Evans, ultimately brings the 
estranged brothers together, although she is shot and very 
nearly killed in the process. 

It was for the home of the rich brother that the Gould estate 
was utilized. One of the "shots" takes in a birdseye view of 
the most ornamental section of the grounds, and it can scarcely 
fail to arouse the keenest of interest in every spectator with 
the faintest appreciation of landscape architecture. Another 
situation represents moonlight in a grove of tall, slender trees, 
with a midnight marauder threading his way among the trunks 
as he stealthily approaches the mansion to "break in and steal," 
as the Scriptures put it. 

The experts of the World pictures' studio unite in describing 
"Gates of Gladness" as unmistakably the most beautiful exhi- 
bition of photography in the records of this organization. It 
is no :r.ore than fair in this relation to give credit to Rene 
Guissart, the cameraman. 

Featured with little Miss Evans in this screen play will be 
George MacQuarrie. who has played manv roles in World pic- 
tures, and played them so well as to fully justify this promo- 
tion in the advertisements. Also, in the specially assembled 
cast are Gerda Holmes. Mrs. Stuart Robson. Baby Joan, Niles 
Welch and Rosina Henley, the last mentioned a daughter of 
the late E. J. Henley, an actor of positive genius, and Helen 
Bertram, one of the most beautiful and gifted prima donnas 
who ever graced the lyric stage in America. "Gates of Glad- 
ness" was staged by Harley Knoles. 



GOLD ROOSTER PLAYS AT SPECIAL PRICES. 

Coincidental with the announcement this week by J. A. 
Berst, vice-president and general manager of Pathe. in con- 
nection with his big plans for Pathe plays in 191S, F. C. 
Quimby. sales manager, issued a statement which reveals a 
nation-wide drive on Pathe Gold Rooster plays at special prices, 
before the new star series of Pathe plays, with Bessie Love, 
Fannie Ward, Frank Keenan and Bryant Washburn are ready 
for booking. 

This means that a large number of good live reel features. 
with well-known stars will be available to exhibitors at re- 
markably low rentals, constituting a Christmas present to the 
trade. The special price list numbers sixty and includes pic- 
tures released prior to Dec. 2. 



RED CROSS BATTLEFIELD SCENES. 

Jack Cohn, manager of the Universal Animated Weekly, an- 
nounces that his firm has signed an important contract with 
the Red Cross whereby every week two hundred feet of film 
taken under their auspices showing their work among Ameri- 
can troops on the battlefield of Europe will be show n on the 
screen. Mr. Cohn said: "At last the public can see duly authen- 
ticated films of what fine work the Red Cross is doing at the 
front. There are so many phases of Red Cross work besides 
nursing that the films will prove a revelation." 



January 5, 1918 



THE MOVING PICTURE WORLD 



115 



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Picture Theaters Projected 




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DoWNEY, CAL. — Albert Hall succeeds L. H. Baumgartner 
as manager of the Downey theater. 

FRESNO, CAL. — New $115,000 Liberty theater, at Van 
Ness boulevard, near Tulare street, has opened under the man- 
agement of Mr. Keech. 

MARTINEZ, CAL. — New moving picture house in Curry street 
has been opened under the maagemet of H. E. Case. 

PASADENA, CAL. — Carl Ray sold Strand theater to Douglas 
Jarmuth of Los Angeles. Lee Lazelli remains as manager. 
New owner to provide organ music. 

RED BLUFF, CAL. — Red Bluff opera house has been opened 
with high-class moving pictures. 

SAN FRANCISCO, CAL. — New Mission theater at 22d and 
Mission streets, owned by Kahn & Greenfield, has been remod- 
eled and reopened under the management of Robert F. Abra- 
ham. 

SAN PEDRO, CAL. — George Elliott of Los Angeles will erect 
moving picture house with seating capacity for 850 people. 
N. Mann, manager of Empire theater, is the lessee. 

SAWTELLE, CAL. — R. W. Lam succeeds Foster Jackson as 
manager of the Crown theater. 

JACKSONVILLE, FLA. — R. A. Benjamin is preparing plans 
for a $150,000 theatre with seating capacity for 2,500 people. 

BOISE, IDAHO. — Inland Amusement Company, under man- 
agement of Herman J. Brown, manager of Majestic theater, 
has purchased from Noble estate and Ernest Noble, the 
Strand, Isis and Comic theaters. 

BOISE, IDAHO. — Seventh Day Adventists will spend $2,000 
in remodeling the old Turnverein theater building at 6th and 
Main streets. 

EMMETT, IDAHO. — Liberty theater, 50 by 130 feet, is being 
erected for C. D. Buchum. It will have seating capacity for 
1,800 people and cost $15,000. 

CHICAGO, ILL. — Barney and A. J. Balaban and Morris and 
Samuel Katz have plans by C. W. and George L. Rapp for a 
theater at Sheridan road and Lawrence avenue, with seating 
capacity for 3,500 and to cost $750,000. 

COLFAX. ILL. — New Colonial theater has opened under the 
management of H. A. Arnold. 

ELGIN, ILL. — R. Levine, 835 W. 63d street. Chicago, has 
plans by George E. Morris, Elgin, for a one and two-story 
theater and office building, 66 by 160 feet, to cost $45,000. 

ELKVILLE, ILL. — Moving picture house has been opened 
here by R. E. Atkins. 

KEWANEE, ILL. — Chris and Walter Taylor, managers of 
the Rialto and Dreamland picture houses, have taken over the 
Grand theater. 

PLEASANTVILLE, ILL.— H. A. Travis has sold his moving 
picture business to Will Earb. 

STONINGTON, ILL. — Gem theater, operated by G. E. Road- 
man, has been taken over by Fred K. Weiser. 

BLOOMINGTON, IND. — Auditorium in new building owned 
by Showers Brothers is being converted into a moving picture 
theater. 

TERRE HAUTE, IND. — Charles Wacher of Indianapolis, has 
the contract to erect moving picture theater at 8th and Wabash 
avenue, for the Terre Haute Theaters Co. House will have 
seating capacity for 1,300. 

VEEDERSBURG, IND. — New Tokyo theater has been opened 
under the management of Harry Whistler. 

BIRMINGHAM, IA. — Fred Workman has disposed cf his 
moving picture business to Anderson Brothers. 

CEDAR FALLS. IA. — A. S. Vivian has disposed of his interest 
in Cotton theater to Charles Callup. 

DES MOINES, IA. — Cantonment Camp Association. 401 S. & 
L. building, have plans by Sawyer & Watrous, 401 Hippie 
building, for a one-story theater, 57 by 125 feet, to cost $7,000. 

ELLIOTT, IA. — E. V. Smith plans to erect a moving picture 
theater here. 

HERROLD, IA. — Moving picture theater will be opened here 
under the management of Walter F. Davis. 

MISSOURI VALLEY, IA* — Extensive improvements are being 
made to the Majestic theater. 

MT. PLEASANT, IA. — Pastime theater has been purchased 
by Hugh Bennett. 

TOMPKINSVILLE, KY. — Palace theater has reopened under 
the management of Kenneth Maynard. Pictures, will be shown 
two or three times a week. 

DETROIT. MICH. — A. J. Gillingham has purchased Colonial 
theater at Woodward avenue and Sibley street. It will be 
changed from vaudeville to moving pictures. 

DETROIT, MICH. — F. Burton and G. C. Hoffman, 1437 Dime 
Bank building, are having plans prepared for a one-story mov- 
ing picture theater, 60 by 100 feet, to cost $20,000. 



BLUE EARTH. MINN.— George M. Kaupp has disposed of his 
interests in the Converse opera house. 

MINNEAPOLIS, MINN. — Shubert theater has reopened with 
moving pictures. 

ST. JOSEPH, MO. — J. G. Schneider has awarded contract for 
remodeling moving picture theater. Improvements will cost 
about $1,500. 

BROOKHAVEN, MISS.— C. J. Enochus has formed a partner- 
ship with Charles A. McElravy to operate Arcade theater. 

BAKER, MONT. — Moving picture theater is being erected for 
J. W. Brandt. 

DILLER, NEB. — F. E. Tincher of Fairburg has purchased 
Diller opera house. 

GENOA, NEB. — Grand theater has been opened. 

KEARNEY, NEB. — H. E. Wait has purchased Comet theater 
from A. F. Bills. 

ONG, NEB. — Ong moving picture theater has been purchased 
by D. C. Wilcox. 

ULYSSES, NEB. — Crystal theater, operated by Earl Blacketer, 
has been purchased by C. M. Hogan. 

CRESSKILL, N. J. — New York City interest will erect mov- 
ing picture theater here, with seating capacity for 1,500 people. 

CODYVILLE. NEW MEXICO. — A company has been organ- 
ized here by L. G. Lyon, O. P. Henderson, W. H. Smith and 
T. F. Hartnett, with capital of $10,000, to erect a moving pic- 
ture theater. 

NEW YORK, N. Y. — Blinderman & Choen have ■ plans by 
F. J. Weiher for two theaters, one at 80-82 Clinton street, and 
one at 97-103 Attorney street, to cost $50,000. 

WALHALLA, N. D. — Hemsley & Fraser have disposed of 
their moving picture business to Regnal Cochran. 

CINCINNATI, O. — Carrel theater in Eastern avenue, near 
Carrel street, operated by Shober Brothers, has been purchased 
by Jerome M. Jackson. Structure will be remodeled and seat- 
ing capacity increased. 

PURCELL. OKLA. — E. E. Waters has sold an interest in the 
Rex theater to J. W. Graves. 

CONFLUENCE, PA. — Moving picture theater to cost $8,000 
will be erected here by C. E. Yeagley. 

PHILADELPHIA, PA. — John J. Cree has conveyed the two- 
story brick moving picture theater at the southwest corner 
25th and Allegheny avenue to Sarah Mayer, subject to a mort- 
gage of $25,000. The building is situate on a lot 108.10 by 71 
feet, and is assessed at $25,000. 

ARLINGTON, S. D. — Fed theater has been purchased by S. H. 
Cornell. 

CANASTOTA, S. D. — New opera house being erected here. 

CARTHAGE, S. D.— Opera house conducted by A. M. Brown 
has been purchased by C. P. Johnson. 

DYERSBURG, TENN. — Kate Shepard succeeds C. J. Enochs 
as general manager of the Frances and Vaudette theaters. 

QUANTICO, VA. — Thomas W. Lion, proprietor of the Dixie, 
has taken over the Joy tneater. 

WHEELING, W. VA. — Liberty theater has opened unde'r the 
management of Jim Veles. 

NORTH YAKIMA, WASH.— Buildings on South 3d street pur- 
chased by Frederick Mercy for a moving picture theater, are 
being razed. Site is 100 by 14 feet. House will have seating 
capacity for 800 people and cost $15,000. 

CASSVILLE, WIS.- — Glen Ashlock has sold his moving picture 
equipment to Warren Craig and Peter Wester. 

RIO, WIS.— Princess theater will be opened under the man- 
agement of Bridges & Price. 

SHEBOYGAN, WIS. — John G. Froidel has purchased the in- 
terest of Otto Koch and George Froelich in the Idle Hour 
theater. 

WAUPACA, WIS. — Con Gmeiner has the contract to remodel 
the Lyric theater. Seating capacity will be increased by In- 
stalling 400 new chairs. Charles Cohen is manager. 



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116 



THE MOVING PICTURE WORLD 



January 5, 1^8 



Trade News 
of the Week 



^^v^sfl--- 




GATHERED BY OUR OWN CORRESPONDENTS 



New England Film Trade Doings Last Week 

Big Symphony Hall Benefit for Papa Joffre's Children— Film Men Enter National 
Service — Theater Changes in the Territory. 

By Richard Davis Howe, 80 Summer Street, Boston, Mass. 

BOSTON, MASS. — Several thousands of 
dollars were realized at the benefit 
moving picture performance at Symphony 
hall in Boston Thursday evening, Decem- 
ber 20. The show was under the personal 
direction of Paul D. Rust, director, and 
Mrs. Alice Rice Carroll, film executive of 

the New England Division of Official 

United States Government Films. Plaza at Springfield Will Show Vaude- 

The proceeds of Thursday evening's ville. 

performance will be given the fund which Sprin g. fleldi Mass.— The management of 

is now being raised by patriotic organiza- (Ue plaza theat Springfield, has changed 
tions to provide a happy Christmas for the straight moving picture 

150,000 fatherless children of Prance The ghow «> to \ hg . t of pictures and vaudeville, 
money will be cabled to Marshal Papa which wag ng former policy . There are 

Joffre. now three Springfield houses using the 

■ policy of moving pictures and vaudeville. 

They are the Plaza. Poli's and the Broad- 
way. 



Stone's office at the Charlestown Navy 
Yard. He is in the yeoman division, but 
expects to secure a better position later. 
Mr. Barry is considered to be one of the 
best bookers in the Boston film district, 
and has been identified with the motion 
picture business for more than nine years. 



Lightless Nights Hamper Boston 
Theaters. 

Boston, Mass. — The motion picture 
theaters of this city and other sections of 
Massachusetts will suffer from the recent 
order of National Fuel Administrator 
Harry Garfield that Thursday and Sunday 
evenings be designated as "lightless 
nights," only lights necessary for safety 
being allowed to be burned on these even- 
ings. The theatern have been warned not 
to display electric lights for advertising 
purposes. 

James. J. Storrow, State Fuel Adminis- 
trator, has received instructions from 
Washington for two "lightless nights" a 
week. Thursday and Sunday evenings. 

A War Romance in Film Circles. 

Boston, Mass. — Announcement has just 
been made of the engagement of Miss 
Florence Greene, member of the staff of 
the Boston office of the Paramount, and 
sister of Walter B. Greene of the Para- 
mount-Artcraft organization, to J. Lester 
Reardon, former manager of the local of- 
fice of the Vitagraph Film Company. Bos- 
ton and New England film circles were 
greatly surprised when the announcement 
was made, as no one had any intimation of 
the romance. Mr. Reardon, who was sub- 
ject to the selective draft, enlisted in 
Uncle Sam's Navy last week and was 
assigned to the receiving ship at Com- 
monwealth Pier. 



Majestic at Pittsfield Burns. 

Pittsfield, Mass. — Fire recently seriously 
damaged the Majestic theater in this city. 
The loss was estimated by the police to be 
over $50,000. J. F. Sullivan, owner of the 
Empire theater, North Adams, Mass., who 
controls the Majestic, is now putting on 
his performances, which consist of mov- 
ing pictures and vaudeville, in the Grand, 
which he has leased temporarily until the 
Majestic can be rebuilt. 



G. Hammond Takes Springfield Theater. 

Springfield, Mass. — The Bijou theater of 
Springfield has been taken over by George 
Hammond, who controls the Suffolk thea- 
ter in Holyoke. Mass. The Bijou seats 
1,100 persons and runs only moving pic- 
tures. Manager Cameron of the Suffolk. 
Holyoke, has been .transferred to the 
Bijou. 



John F. Flanagan in Navy. 

Boston, Mass. — John Francis Flanagan 
of the local Select office has joined the 
naval branch of Uncle Sam's service, hav- 
ing been appointed a second-class store- 
keeper at the receiving ship at Common- 
wealth Pier. Boston. 



Abraham Barry Joins Navy. 

Boston, Mass. — Another member of the 
Boston film circle who has joined the 
naval branch of the country's fighting 
forces is Abraham Barry, booker in the 
local Paramount exchange. Mr. Barry, 
whose number would have been called in 
the next draft quota, enlisted last week 
and is temporarily located at Chaplain 



J. Roper Opens Theater at Miller's Falls. 

Miller's Falls, Mass. — A new theater, the 
Ross, with a seating capacity of 300. has 
opened its doors in this town under the 
management of J. Roper. The policy of 
the new house is moving pictures. 

Sugar Matinee Attracts Crowd's. 

Boston, Mass. — Tremendous success at- 
tended the "Sugar Matinee" conducted last 
week by Manager A. Montague of the Day 
Square theater, an East Boston moving 
picture house. 

This unique advertising stunt of Mr. 
Montague's was conducted in a most or- 
derly manner, none of the great mad rush, 
which had been expected. A long time be- 
fore the performance began a line of 
women, a large number of them carrying 
children in their arms, formed in front of 
the theater and along the sidewalk. Every 
woman attending the afternoon show ac- 
companied by an infant was promised one 
pound of sugar, which at. the present time 
is a valuable gift. 



George Sharron, former sales representa- 
tive of the Federal Feature Film to travel 
in Connecticut selling "Foursquare" fea- 
tures. Mr. Sharron has left on an ex- 
tended road tour. 



Thompsonville Theater Closed. 

Springfield, Mass. — The Majestic theater 
in Thompsonville, Mass., which is owned 
by Goldstein Brothers of this city, has been 
sold to the Burbank-Sissisky corporation, 
formed recently. The corporation closed 
the Majestic and will in the future devote 
its energies to the operation of the Frank- 
lin theater in that town, which was for- 
merely controlled solely by Mr. Burbank. 
The Franklin is doing a very good busi- 
ness. 



Pine Tree News Letter. 

By John P. Flanagan, Park View Avenue, 
Bangor, Me. 

Strand at Gardiner Again Brightens. 

GARDINER, ME. — The Strand theater, 
after being closed since September 15. 
is to reopen on December 24. Since the 
Bridge street bridge was swept away and 
during the building of the new bridge it 
has been impossible to operate the house, 
much to the regret of its patrons. Man- 
ager Kellar has not been idle, however, 
and has had the building thoroughly reno- 
vated and painted throughout in soft and 
natural tints, and new linoleum laid in 
the lobby. 

Not only this, but he has also been busy 
in the film market ,and patrons of the 
house will see the latest Goldwyn, Metro 
de Luxe, Triangle, Vitagraph productions, 
and all the best in the motion picture line. 
Owing to the war taxes that have been 
lecently imposed the prices will be six 
and 15 cents in the afternoon and 15 cents 
to all the evening. 



Starting a Circuit of Small Shows. 

Douglas Hill, Me. — O. N. Chadbourne, of 
Douglas Hill, is getting a circuit of towns 
under way and at present operating once 
a week at Hiram and West Baldwin, using 
Paramount and Metro service. 

L. W. Carroll is managing the circuit 
for him. Mr. Carroll was formerly con- 
nected with the Lyric at Lancaster, N. H., 
as owner and manager, and is now man- 
ager of the Chadbourne theater at Doug- 
las Hill, Me. 



G. Sharron Will Travel for Foursquare. 

Boston, Mass. — The Boston office of the 
M. H. Hoffman company has appointed 



IF YOU 
ARE 

BUSY 

See the new department 
on page 131 for quick 
helps. 



January 5, 1918 



THE MOVING PICTURE WORLD 



117 



Baltimore Theaters May Curtail Bene- 
fits. 

Baltimore, Md. — The managers of all the 
theaters in Baltimore have received copies 
of the resolutions passed by the United 
Protective Managers' Association on De- 
cember 5, and a number of them have 
been asked that after January 1 they 
discontinue amalgamated benefits for both 
war and charity where it is indicated that 
most of the profits accruing from these 
affairs fall into the hands of the societies 
arranging benefits 

The U. P. M. A. does not desire individ- 
ual managers to discontinue benefits which 
appeal to him. As far as the case stands 
in Baltimore, and according to the reports, 
it is thought that little fear need be felt 
as to the actual amount collected goes for 
charities, for Gen. Lawrason Riggs, presi- 
dent of the Police Board of Baltimore City, 
sees to it that every application for a per- 
mit to conduct a benefit performance is 
looked into thoroughly 



Maritime Theater Men Aid Stricken Halifax 

Imperial Theater at St. John Gives Gross Receipts of Whole Week — Damage to 
Halifax Theaters — Effect on Local Trade. 



Maryland Censor Board Earns $10,000 

Annual Report Shows Last Year's Expenses Were Far Lower Than Receipts — 
Board Passed on 4,769 Subjects During the Term. 

By J. M. Shellman, 1902 Mt. Royal Terrace. Baltimore, Md. 

"The report of the first year's work of 
the Maryland State Board of Motion Pic- 
ture Censors shows that during the period 
from June 1, 1916, to May 31, 1917, the 
total "number of reels submitted for exam- 
ination was 10,739 originals and 422 du- 
plicates, comprising 4,769 subjects. The 
office recipts were $22,016.25, of which 
$8,050 was turned over to the state and 
$593.39 carried over to the next year. The 
running expenses of the office were $11,- 
913.99, the sum of $1,458.87 spent on per- 
manent equipment being an expense that 
will not occur again. Therefore the actual 
earnings of the board over and above the 
running expenses approximated $10,000 in 
spite of the fact that the report does not 
actuallj cover a normal year's work." 



ALTIMORE, MD. — On Friday, Decem- 
ber 14, the report of the Maryland 
Board of Moving Picture Censors for the 
year beginning June 1, 1916, and ending 
May 31, 1917, which is the first year of its 
operation, was made public and it is 
shown in the report that the actual earn- 
ings of the Maryland board were $10,000 
over the running expenses. Every effort 
was made by the board, so the report has 
it, to foster educational and artistic pic- 
tures; to discourage, and as far as pos- 
sible, prohibit immoral or vulgar ones. 
The report, which gives a detailed state- 
ment of the year's work, was prepared by 
Mrs. Marguerite E. Harrison, secretary of 
the board, of which part follows: 



From Alice Fairwealher. 

ST. JOHN. N. B. — The disaster at Halifax 
has cast a gloom over all amusements 
for a time and the holiday season drawing 
near naturally takes away many patrons 
from the theaters. However, the attend- 
ance keeps up wonderfully well, and the 
many benefits given for the sufferers have 
attracted large audiences. 

The Imperial theater had fine crowds all 
week. "The gross receipts for Halifax" 
was the slogan, and a substantial sum will 
be handed the relief committee. The Fa- 
mous Players donated their three fine films 
shown, "Double Crossed," "Barbary Sheep" 
and "Lost in Transit." The Vitagraph 
and Regal Film companies also donated 
their films, which were used during the 
week. The Imperial was also used dur- 
ing the week for a lecture given by Mary 
Boyle O'Reilly after hours, which netted a 
large sum of money for Halifax. 

How the Disaster Has Affected the Film 
Business. 

St. John men in the stricken city were 
G. A. Margetts, of the Canadian Uni- 
versal, who was in the city on business 
and had just succeeded in closing up some 
contracts on several state rights features. 
Mr. Margetts immediately joined the Re- 
lief Committee and was a tireless worker 
and gave great help in the emergency. 

R. G. March was in train which left 
St. John Wednesday night and which, for- 
tunately, was halted outside the city in 
time to escape the destruction of the 
North Station. With L. E. Ouimet, of the 
Specialty Film Import, Mr. March re- 
turned to Halifax later and obtained some 
films, which will be shown in the Im- 
perial theater this week. Other camera- 
men there included a Universal man from 
New York and M. Morrison of the Pathe 
Co., New York. 

J. Kauffman, of the Globe Films, was 
in the city but I have not been able to get 
his story from him as 7/et. J. Aubrey, of 
the General Film Company, was in Hali- 
fax at the time of the explosion. 

Some idea of the damage done in the 
stricken city may be learned from the 
following facts: None of the theater men 
were personally injured as far as could 
be learned. The loss they sustained was 
either to their theaters or personal prop- 
erty. 

For some time anxiety was felt over 
Mr. Wall, the genial censor of N. S'., but 
it was learned that he was out of the city 
at the time and returned to find his home 
wrecked, so took his family to relatives 
in an adjoining town. His friends spent 
some anxious moments, for "Daddy Wall" 
is a most popular man. 

Damage to Halifax Theaters. 

The Casino theater was hard hit. The 
entrance was blown in and the partition 



Standard, St. John, N. B. 
separating the entrance to the Auditorium 
was destroyed. The stage door was blown 
across the stage, destroying scenery and 
musical instruments, besides damage done 
to skylights and other parts of the build- 
ing. 

The Empire theater suffered damage to 
the roof and the whole rear was blown in 
carrying the wall, stage setting and screen 
across the stage. The doors were blown 
off their hinges and the whole building 
has been condemned by the authorities. 

The King Edward was badly damaged 
inside, a piece of the roof blown in, the 
curtain torn and the side wall bulged. 

The Orpheus theater was at one time a 
churchy and the space "which was at one 
time one of the large windows, had been 
boarded and bricked up. This was blown 
in across the seats, ruining a number. 
The entrance doors were all blown off 
their hinges The glass chandeliers were 
badly broken, but strange to say, some 
sixty mirrors were left intact. 

The Strand, Ackers' Family theater and 
the Imperial suffered least. The doors of 
the Strand were blown in. At Acker's one 
of the beams supporting the ceiling is 
cracked, the doors and "windows broken. 
The Imperial also has damaged doors and 
windows "with the entrance a little broken 
up. 

The theaters will be closed for at least 
a month or six weeks, and thus the film 
companies will suffer as well as the thea- 
ter owners. 



Items Worth Noting. 

St. John, N. B. — F. G. Spencer is doing 
well with special pictures. "Redemption" 
ran for a week to good houses. For this 
coming week (Dec. 17) "God's Good Man" 
is the attraction for the first three days. 

The Unique gave a good program two 
days this week — a Chaplin comedy, "The 
Champion," "The Seven Pearls," serial, 
and a Pathe scenic. 

A. B. Farmer, of the Star, has booked 
"The Seven Pearls" and "The Fatal Ring" 
from R. C. March, of the Specialty Film 
Import. Mr. Farmer broke all records for 
attendance with "The Neglected Wife." 

The Gaiety theater, T. J. O'Rourke, has 
again been given for a benefit performance 
for the Red Cross Societies of Fairville. 

J. P. O'Loghlin, manager of the Metro, 
reports that the following theaters have 
booked the new Chaplin and Petrova pro- 
ductions: Imperial, St. John; Casino, Hali- 
fax; Empire, Halifax; Imperial, Halifax; 
Strand, Truro; N. W. Mason, New Glas- 
gow; Opera House, Pictou; Casino, Syd- 
ney; Savoy, Glace Bay; Bijou, New Water- 
ford; Family, North Sydney; Premier, Syd- 
ney Mines; Imperial, Windsor, N. S.; Nick- 
let, Kentville; Opera House. Liverpool, 
and Dreamland, Moncton. 



Ferdinand Turner Visits in Baltimore. 

Baltimore, Md. — Ferdinand Turner, at 
one time assistant manager of Loew's 
Hippodrome in Baltimore, with George M. 
McDernitt, the present manager, visited 
friends here last week. Mr. Turner opened 
a new theater for Mr. Loew in New Or- 
leans, La., a short time ago and is now on 
his way to Hamilton, Ont., to manage a 
new Loew theater which will shortly be 
opened in that city. 



Many More Sunday Benefits. 

Baltimore, Md. — At two monster bene- 
fits, which were held at the Parkway 
theater, 3-9 West North avenue, on Sun- 
day afternoon and night, December 16, for 
the benefit of the Red Cross drive, 1,000 
members were gained at the occasion and 
$1,500 was donated to the cause, as many 
of those who took out memberships join- 
ed more than once. The big picture on 
the program was "Over There," with 
Charles Richman. 

That the Knights of Columbus might 
continue supplying entertainment for the 
men at Camp Meade, benefits were held 
on Sunday night, December 16, and the 
following theaters were included in the 
listing in giving their aid: Auditorium, F. 
C. Schanberger, manager; Academy of 
Music, Harry A. Henkel, manager; 
Schanze's, Dr. F. W. Schanze, propiietor; 
Walbrook, Thomas D. Goldberg, manager; 
McHenry, Bernard Depkin, Jr., manager; 
Red Wing, George Geardner, manager; 
Grand, Charles S. Anderson, manager. 

An attractive program was arranged by 
L. A. DeHoff for the New theater on Sun- 
day night, December 16, when a benefit 
performance was given under the auspices 
of the Ladies' Auxiliary of the Fourth 
Company, Maryland Coast Artillery. An 
appeal was made by Isador Goldstrom. 
Emily Stevens in "The Slacker" was the 
attraction. 

On this same day, from 3 p. m. until 
10:30 p. m., Levine Brothers, proprietors 
of the Little Pickwick theater, 312 West 
Lexington street, gave a benefit perform-, 
ance for the boys in Company I, 313th In- 
fantry, at Camp Meade. The feature shown 
was "The Upper Crust" with Gail Kane. 



Out-of-Town News. 

Frostburg, Md. — Early on the morning 
of Friday, December 14, a furious fire oc- 
curred in this city in the business dis- 
trict which caused a loss of nearly $200,- 
000. The new Lyric theater building was 
greatly damaged. The theater is manager 
by A. C. Frey. 

Eagle Mountain, Va. — H. S. Henderson 
of this city will rebuild the structure 
owned by him and recently damaged by 
fire as a theater, for which plans have 
been drawn up by Charles Henderson. It 
will measure 30 by 60 feet and be built 
of brick and concrete and will cost ap- 
proximately $1,800. 



118 



THE MOVING PICTURE WORLD 



January 5, 1918 



Some Reasons for the Parcel Post Delays 

Pittsburgh Post Office Official Tells F. I. L. M. Club How Shippers Are Often at 
Fault in Using the Mails — Causes for the Delays. 

From Pittsburgh News Service, 405 Fourth Avenue, Pittsburgh, Pa. 



has been very gratifying, Manager George 
C. Knox states, and the improvement in- 
creasing the capacity will be made in the 
early spring. 



PITTSBURGH, PA. — Delays in film ship- 
ments, one of the most vital problems 
confronting exhibitors and exchange men 
at the present time, was the chief topic of 
discussion at a meeting of the Pittsburgh 
F. I. L. M. Club, Tuesday, December 18. 
It was pointed out that the delays and 
disappointments as a result of the con- 
gestion of express, and the inexperience 
of the trade as a whole in the matter of 
parcel post shipments, results also in cost- 
ly irregularities in this method of trans- 
poration, and has thrown the shipping de- 
partments of the various exchanges of 
this city into a turmoil which can only be 
alleviated by prompt action on the part of 
exchange men and the complete coopera- 
tion of the exhibitors. 

With the object of ascertaining the best 
methods of securing the desired results 
in the parcel post department of the post 
office, the F. I. L. M. Club secured Mr. 
Heart, of the Pittsburgh post office, to 
make an address on this subject. Some of 
the chief causes of delay, as pointed out 
by Mr. Heart, are the following: Illegibil- 
ity of address, insecure wrapping, loose 
labels, and insuffcient postage. The last 
mentioned is the most serious, Mr. Heart 
said, as the films are held for the neces- 
sary postage at the post office until the 
shipper is notified, by mail, which con- 
sumes much valuable time. 

In order to avoid disputes as to time of 
mailing films, the exhibitor is allowed to 
write the time of sending on the label 
without any additional postage. Mr. Heart 
urged that careful exhibitors take advan- 
tage of this ruling. 



J. L. Ellman Will Manage Wolfberg 
Office. 

Pittsburgh, Pa. — J. L. Ellman, for the 
past few months publicity director of the 
Harris P. Wolfberg Attractions, has been 
appointed manager of the home office, Ly- 
ceum building, Pittsburgh. Mr. Ellman is 
a former well-known advertising man, and 
has acquired wide experience in the film 
business since joining the Wolfberg or- 
ganziation. He succeeds Howard Stahler, 
who is now in Maryland working up that 
newly acquired territory with "The Crisis." 
The Wolfberg Attractions is also securing 
excellent results with 'The Mad Lover," 
"Today," "Persuasive Peggy" and "The 
Deemster," now being handled in the Ohio 
and Western Pennsylvania territory, Mr. 
Ellman reports. 

Another important addition has been 
made to the Harris P. Wolfberg sales 
staff in the person of C. R. N. Morris. Mr. 
Morris, who will work out of the Cleve- 
land office, will confine his attention to 
the central and northern part of Ohio. 



Ten Prints of "Ignorance" Sold. 

Pittsburgh, Pa. — The United Business 
Association of Pennsylvania, 804 Penn 
avenue, Pittsburgh, reports closing a big 
deal whereby it has sold ten prints of 
"Ignorance," a six-reel photodrama fea- 
turing Earle Metcalf, to firms in England 
and France. Manager C. F. Michaels re- 
ports that this picture Is proving a great 
success all over the United States, and it 
is predicted that it will be just as scucess- 
ful In other parts of the world. The United 
is negotiating for several other important 
subjects to be handled on a similar basis. 



tures for this territory. They are George 
Loane Tucker's "Mother" and Edgar 
Lewis' second production, "The Sign In- 
visible." Manager Charles F. Schwerin re- 
ports that much interest is being dis- 
played in these new offerings, as well as 
in the big subjects already released. 

"The Warrior," featuring Maciste, the 
giant of "Cabiria," and handled by the 
First National Exhibitors' exchange, in 
Pittsburgh, played to capacity business 
the entire week of December 17 at the 
Columbia theater, Fifth avenue. This pro- 
duction has been booked by every house 
in the Rowland & Clark chain in this city 
for showing in the near future. 



V. H. Hodap, Inc., Formed. 

Pittsburgh, Pa. — M. Feitler, a well- 
known exhibitor of this city and proprie- 
tor of the Elmore theater, has joined with 
V. H. Hodap, formerly special representa- 
tive for Pathe and one of the best known 
film men in the country, for the forma- 
tion of a new feature distributing con- 
cern to be known as V. H. Hodap, Inc. 
Mr. Hodap is president and Mr. Feitler is 
vice-president, the other officers to be 
chosen later. Headquarters will be es- 
tablished soon in Pittsburgh. 

The new company announces that it 
will confine its operations to the western 
and middle western states. The initial re- 
leases handled will be the Ivan pictures. 
The first office of the company was opened 
in Indianapolis, Ind., the week of Decem- 
ber 17, both Mr. Hodap and Mr. Feitler 
having gone to that city to establish the 
branch. 



Big Jitney House Proves a Failure. 

Pittsburgh, Pa. — The Empire theater, a 
3,000-seat house in the East Liberty dis- 
trict of Pittsburgh, which has been show- 
ing photoplays for the past six weeks, 
with an admission price of 5 cents and no 
war tax, has announced that it will change 
its policy the week of December 24 to 
musical comedies. The management of the 
Empire states that the experiment with a 
view to bringing back to popularity low- 
priced film attractions has proven a 
failure. 



G. R. Ainsworth Joins Select. 

Pittsburgh, Pa. — Guy R. Ainsworth, a 
well-known Pittsburgh film man, who has 
been in Kansas City, Mo., for the past six 
months, has returned to this city and has 
joined the local staff of the Select Pic- 
tures, Film Exchange building. Mr. Ains- 
worth will act as assistant to Manager 
Harvey B. Day, and will also travel oc- 
casionally out of this office. Mr. Ains- 
worth's host of friends in the trade wel- 
come him back to Pittsburgh. 



William Wood Will Travel for Fox. 

Pittsburgh, Pa. — William Wood, a 
pioneer film salesman, formerly of Syra- 
cuse, N. Y., has been added to the road 
staff of the Fox exchange in Pittsburgh. 
Mr. Wood received his early film experi- 
ence in this city with the old Davis ex- 
change here, ten years. ago, and is consid- 
ered a valuable acquisition. Miss Blanche 
Bunting, formerly bookkeeper at the Fox 
exchange, has been promoted to booker. 



Buys Six New "Italian Battlefront" 
Prints. 

Pittsburgh, Pa. — The Fort Pitt Film 
exchange, Penn avenue and seventh 
street, Pittsburgh, has just received six 
new prints of "The Italian Battle Front," 
the official Italian war films. That the 
demand for this subject is large in this 
territory is indicated by the fact that this 
exchange has seven prints now working 
solid. "The Italian Battle Front" was 
shown the entire week of December 17 at 
the Columbia theater, Erie, Pa., to big 
business. Manager Norman S. Carroll, of 
the Fort Pitt exchange, announces that in 
the near future several new film produc- 
tions of unusual magnitude will be re- 
leased by that firm. 

Interesting Short Bits. 

Clarion, Pa. — The large and attractive 
Orpheum theater. Clarion, Pa., has con- 
tracted for the entire output of Artcraft 
and Paramount pictures. 

Pittsburgh, Pa. — Wallace Reid, the cele- 
brated Paramount star, paid a personal 
visit to a number of Pittsburgh picture 
theaters Monday, December 17. Mr. Reid 
was tendered a royal welcome by local 
picture fans, standing room at all houses 
where he appeared being at a premium. 

Pittsburgh, Pa. — The Rowland & Clark 
theaters, Pittsburgh, has successfully 
solved the problem of the shortage of 
pennies. They announced that all children 
bringing 50 pennies to any of their the- 
aters would receive a new half-dollar ani 
free admission. 



Philadelphia News Letter 

From F. V. Armato, 144 North Salford St., 
Philadelphia, Pa. 

Wallace Reid Heartily Welcomed. 

PHILADELPHIA, PA. — Wallace Reid. 
the Paramount star who is on a trans- 
continental tour, arrived in Philadelphia 
Monday, December 17, and took the town 
by storm. His increasing popularity was 
in evidence in ever yplace he appeared 
Wm. E. Smith, president of the Famous 
Players excahnge and local distributor of 
the Paramount and Artcraft pictures, ten- 
dered Mr. Reed a dinner at the Bellevue- 
Stratford hotel, to which the representa- 
tives of the daily newspapers and the 
trade magazines were invited. Wallace 
Reid proved himself a good fellow and 
also good company. 

Charles Henschel, publicity manager for 
the local Paramount, who was in charge 
of the arrangements, displayed excellent 
judgment and the plans went through 
without a hitch. 

The Stanley was the first theater visit- 
ed, and he received a royal reception. He 
also appeared at the Fairmount, Liberty, 
Ridge Avenue, Bluebird and in a few Cam- 
den theaters. 



David Korson Now a Soldier. 

Philadelphia, Pa. — David Korson, film 
salesman for the Bluebird exchango, has 
enlisted in the United States Army and 
left Friday, Dec. 14, for Fort Slocum. New 
York, with the latest quota of reserves. 
He is 22 years of age, and married nearly 
cne year. 



First National Circuit Gets More Film. 

Pittsburgh. Pa. — The First National Ex- 
hibitors' Circuit exchange, Westlnghouse 
building, Pittsburgh, has just announced 
the purchase of two additional big fea- 



Liberty Theater Will Have More Seats. 

Johnstown, Pa. — The Liberty theater, 

Johnstown, Pa., recently taken over by 

Louis Lambrino, and reopened several 

weeks ago, is to be enlarged from 300 to 

750 seats. Initial business at the Liberty 



J. Becker and Brothers Take Two More. 

Philadelphia, Pa. — J. Becker and Broth- 
ers, pioneer exhibitors, and three of the 
most successful theater owners and man- 
agers in the downtown district, have just 
taken over two more theaters, which were 
formerly owned by M. J. McCartney, 
namely, the Empire and the Richmond, 
both of which are located in Kensington. 



January 5, 1918 



THE MOVING PICTURE WORLD 



119 



The Empire, after having- its front re- 
modeled and its interior redecorated, will 
start with a new policy about the first of 
the year, giving vaudeville acts in con- 
junction with pictures. At the Richmond, 
which is undergoing extensive alterations 
and decorations, a new organ of the latest 
type will be installed. 




W. E. Smith. 



A Successful Distributor of Films. 

Philadelphia, Pa. — It has always been 
said that the successful men in large en- 
terprises are those who have had the 
courage and confi- 
dence of their own 
convictions. That 
indomitable indi- 
vidual, William E. 
Smith, distributor 
of the Artcrafl and 
Paramount pictures 
in Philadelphia, is 
one of these. Short- 
ly after the silent 
drama made its ap- 
pearance Mr. Smith 
embarked in the 
business of show- 
ing pictures. His 
first undertaking lu 
the industry was the 
Chelsea theater, at 
No. 40 Flatbush avenue, Brooklyn, N. Y. 
This pretentious structure, with its beau- 
tiful interior and exterior was the ex- 
pression of Mr. Smith's ideas. He was re- 
sponsible for it to the very minutest de- 
tail. Many of these ideas are still in 
vogue in most of our newest and hand- 
somest theaters. 

Step by step, with sheer determination 
and unlimited energy, we find Mr. Smith 
occupying to-day a position of distinction 
and honor. As one of the pioneers in this 
vast industry, the guiding hand of this 
wizard of the silent drama is still neing 
wielded with wide influence. Paramount 
and Artcraft pictures are synonymous 
with the highest quality. Mr. Smith has 
always endeavored to give to his exhibi- 
tors the best the skill and brains of the 
industry could produce. Possessed of a 
magnetic personality, Mr. Smith enjoys 
the unique distinction of winning the re- 
spect and friendship of all exhibitors whj 
come in contact with him. 



Business Jottings and Personals. 

Philadelphia, Pa. — A private review of 
a remarkable set of motion pictures made 
on the recent Revolution in Russia was 
given at Keith's theater Sunday, Dec. 16. 
The pictures were made by Capt. Donald 
Thompson, war correspondent of Leslie's 
Weekly. 

Philadelphia, Pa. — The Triangle Distr 
buting Corporation gave a private exhibi- 
tion of two tf their productions at the 
Belmont theater Dec. 16. The first was 
"Because of a Woman." The second was 
"Until They Get Me," and also pleased the 
spectators. 

Philadelphia, Pa. — V. R. Carrick, local 
distributor of the Bluebird features, has 
donated his services and automobile each 
Wednesday of every week to the Red 
Cross. 

Philadelphia, Pa. — Wm. Crozler, of tre 
Logan Auditorium, has arranged a nov- 
elty method of inducing the children to 
attend his special Holiday shows. He 
will give thrift coupons to the children 
who send in the best essays written about 
his feature photoplays. 

Philadelphia, Pa. — During a heavy snow- 
storm last week, G. Sullivan, manager of 
the Belmont, borrowed a whist broom 
from a neighboring barber and had an 
attendant whisk oft the sonw from his 
patrons hats and coats as they entered. 
Have to give him credit for his good ser- 
vice and good sense anyway. 



Theaters Close Because of Fuel Famine 

Western New York Exhibitors Save Money by Not Running Cold Houses — Two 
Lightless Nights Observed in Buffalo. 

BUFFALO, N. Y. — Moving picture thea- 
ters of Western New York are feeling 
the shortage of coal and gas and a few are 
likely to be dark all or part of the time 
during the next two months. 

The Peerless theater of Cuba, N. Y., for 
instance, will remain closed until spring. 
The fuel shortage is the cause. It is re- 
ported that for the same reason the Park 
theater of Silver Creek, N. Y., is now 
showing only two days a week, instead of 
every day, as heretofore. Film fans re- 
member how comfortable their favorite 
houses used to be in the winter time up to 
about a year ago, and now prefer to re- 
main at home to experiencing the discom- 
forts of a theater "as cold as a barn." 
Small attendance results and some of the 
exhibitors conclude that they would be 
saving money if they kept their houses 
dark until spring. 

Buffalo theaters are also observing 
"lightless nights" on Thursday and Sun- 
day evenings. This means that all ex- 
terior lights are extinguished for the en- 
tire time on these days. This is in accord 
with the latest instructions of Fuel Ad- 
ministrator Garfield. Slides announcing 
this new rule are being shown in some of 
the houses. "Business as usual" is the ad- 
ditional information appearing on the 
slides. 



erty" was the word "Right," which was 
visible from any part of the house. An- 
other setting was the British tanks, which 
occupied nearly; the entire stage. By 
means of a steam effect t'.e guns were 
represented in action. Even the rivets in 
this modern war monster could be seen. 
Mr. Franklin carefully studied the best 
photographs of the tanks before he began 
work on the set. Of course he did not 
let Thanksgiving week go by without a 
huge turkey on the stage. This was of 
the "canvas-back" variety, but in appear- 
ance was none the less appetizing. For 
Mr. Franklin's Christmas and New Year's 
settings he has the assistance of the Hip- 
podrome's electrical specialist and sign 
writer in working out some ingenious bit 
of stagecraft. It is going to be worth 
seeing. 



C. C. Charles Heads Buffalo Victor Film. 

Buffalo, N. Y. — C. C. Charles has been 
appointed manager of the Victor Film 
Service, Buffalo. He was manager of the 
Universal office in Albany for the past two 
years and was formerly assistant manager 
of the Buffalo office. The Victor Service is 
now handling the Universal output, the 
Bluebird, Jewell and the Alice Howell 
films through the state. The selling of 
this entire output is under the direction of 
F. S. Hopkins, sales manager, formerly 
manager of the Bluebird in this territory. 
The Victor now has eight road men. who 
are specializing on the different services. 
Two salesmen recently appointed are B. 
Mahler and H. M. Reed. Lee Langdon, 
booker for the Rex exchange, Albany, for 
the past six years, has been transferred to 
the Victor Film. Buffalo. He will continue 
to look after the booking of the eastern 
part of the state. 



Cleveland News Letter 

By M. A. Malaney, 218 Columbia Bids?., 
. Cleveland, O. 

Two Hundred Orphans Enjoy Xmas 
Show. 

CLEVELAND, OHIO.— Two hundred or- 
phans were treated to a great Christ- 
mas celebration at the Denison Square 
Theater, Cleveland, Ohio, Christmas after- 
noon, when Managers Schuman and Fine 
opened the house to them. 

The orphans were from the Jones Home, 
near the theater. They marched to the 
theater at 2 p. m. and sat in reserved 
seats. During the afternoon, there was a 
big Christmas tree and a Santa Claus on 
the stage, and when they left the theater 
a fine big stocking of candy, nuts and toys' 
was given to each child. 

These were furnished by the merchants 
in the vicinity of the theater. 



A. Carrick Goes to Goldwyn. 

Buffalo, N. Y. — A. Carrick, formerly 
with the Fox Film, Syracuse, has been 
appointed traveling representative by 
George A. Hickey, Goldwyn manager, Buf- 
falo. Mr. Hickey has signed a new Gold- 
wyn contract with the Regent theater, 
Rochester. 

" 'The Auction Block' is going over big 
and exhibitors are enthusiastically look- 
ing forward to the first showing of 
'Thais,' featuring Mary Garden," said Mr. 
Hickey. 

H. S. Lavner, special publicity man for 
the Goldwyn, is planting pages of peppery 
copy in the newspapers of Buffalo and 
Western New York in connection with 
"Thais" and "The Cinderella Man." He 
■was formerly manager and press agent 
for Selwyn & Co.'s "Fair and Warmer" 
company. He received his newspaper ex- 
perience in this city and was a member of 
the Buffalo Press club. 



New Theater at Elyria Opens. 

Elyria, Ohio. — The New Rialto theater 
was opened Thursday, December 20, thus 
adding to the list of first class photoplay 
houses of Elyria. 

This theater was under the management 
of Melton Phelos and he arranged an ex- 
cellent opening bill, including among his 
star features William S. Hart and Fatty 
Arbuckle. 

There was a banquet for invited guests 
at 9:15 at the Elks club, at which the 
other theater managers of the city and 
visiting film men were present. At the 
conclusion of the banquet there was a pri- 
vate theater party. 



Stage Sets at Shea's Show Brains. 

Buffalo, N. Y. — Originality marks the 
special stage settings which Harold B. 
Franklin, manager of Shea's Hippodrome, 
Buffalo, is offering his patrons. A dif- 
ferent scene is depicted each week. One 
setting represented the spirit with which 
America has entered the "war. There was 
the figure of a Yankee soldier, with 
"Liberty" placing her protecting hand on 
his shoulder. Across the figure of "Lib- 






Indications of Local Business Conditions 

Cleveland. O. — The Cleveland branch of 
the United Theater Equipment Corpora- 
tion was a very busy place the week be- 
fore Christmas when shipments were 
made for three installations of Power's 
machines. 

Two Six B projectors were shipped to 
the New Liberty theater, Akron, and two 
to the Grand theater, Marion, O. 

In addition the Olympic theater, one of 
the finest in Steubenville, Ohio, bought 
another Power's machine. 

Manager H. J. Mandelbaum reports that 
in spite of the general depression of busi- 
ness, many exhibitors are installing new 
equipment and preparing for a resumption 
of big business after the holidays. 

As a further indication of the business 
conditions in Cleveland and northern Ohio, 
the issue of the Cleveland Plain Dealer of 
Sunday, December 16, is cited. In this 
papei- were ten theaters advertised for 
sale, many of them at reduced prices. 



120 



THE MOVING PICTURE WORLD 



January 5, 1918 



Exhibitors Protest Lightless Nights 

Sunday Nights Are Best in Week for Theaters and the No Illumination Order Is 
Really Discrimination — Theaters No Slackers in Service. 

By Ohio Valley News Service, 1404 Starks Bldg., Louisville, Ky. 



LOUISVILE. KY.— Louisville moving 
picture exhibitors are patriots. Ken- 
tucky moving picture exhibitors are 
patriots. Ever since the United States 
entered the war they have, With hardly 
an exception, met every single request 
made of them by the Government and by 
Government agencies. 

They have opened their theaters to the 
"Four-Minute-Men." They have run 

slides boosting the two Liberty Loan 
Bond issues. They have run more slides 
urging Kentuckians to enroll in the Amer- 
ican Red Cross. They have run them sev- 
paign on. They have preached fuel con- 
servation and wheatless days and meat- 
less days. They have used slides to urge 
enlistment. They have used slides to 
boost the thrift stamps. They have sub- 
mitted gracefully to additional taxes. 
Whenever there was a Government cam- 
paign on or a campaign to boost war 
measures, the exhibitors have been John- 
nies right on the spot to do every reason- 
able thing asked of them. 

Now comes the lightless days order of 
the Fuel Administrator instructing them 
to darken up their fronts on Sunday 
nights, the best night in the whole week, 
and collectively the best fifty-two nights 
in the year. It is all right, they suppose, 
but they hardly see why the biggest part 
of this additional burden should fall on 
them. They are very willing to darken 
any and all signs and any and all lights 
not absolutely necessary to normal con- 
duct of busines on any two nights in the 
week, with the exception of Sunday night, 
and according to Lee S. Goldberg, wbo is 
chairman of the exhibitors' committee 
which is looking after the wartime end 
of their activities, they are going to pro- 
test against the order as it relates to Sun- 
day nights, and to request that it be 
changed so as to apply to two of the week- 
day nights. 

It is pointed out on behalf of the exhib- 
itors, that the principal Sunday night 
downtown activities are due to them. 
With the exception of the drug stores and 
the confectioners and tobacco stands, no- 
body else is open. It is the one universal 
holiday of the week and the day and 
night when thousands do their turns at 
the moving picture theaters. On these 
nights, as noted, most of the other busi- 
nesses are suspended. If the purpose of 
the order is to save coal, not as much, by 
far, would be saved by an all-dark pro- 
gram on Sunday night as on a week-day 
night, while if the purpose is to impress 
the people with the fact that the nation 
is at war. other nights would do as well, 
for there are. more people abroad on other 
nights than Sundays. There can be no 
questioning of the fact that the moving 
picture exhibitors are ready and willing 
to do their full part in supporting the 
Government — they have shown that. But 
they do feel that all the objects sought 
by the "all-dark" order can be every bit 
as well obtained by pulling switches on 
two week-day nights, at which times the 
provedly loyal picture men "will not have 
to submit to restrictions which are not 
shared by all businesses alike. 



Insurance Agreement Helps Small Town 
Theaters. 

Louisville, Ky. — All of the moving pic- 
ture exhibitors with theaters in the so- 
called sixth-class towns of Kentucky are 
beneficiaries, together with the business 
men of those places, in a recent fire in- 
surance order. Two years ago the state 
and the fire insurance companies reached 
an agreement, which was to run two 
years, as to insurance rates applying to 
property of this class. In the winter of 
1916 a new insurance code was enacted by 
the state authorizing an increase of 20 
per cent, in the fire insurance rates on 
business property in the sixth class or 



unprotected towns. Thereafter the in- 
surance organizations began rerating this 
property and in thirty-one towns are said 
to have made an advance of not 20 per 
cent., but of 36 per cent. The storm that 
developed has been settled by the insur- 
ance companies agreeing to let the old 
rates remain as provided for in the orig- 
inal agreement, or until next June, after 
which a permanent arrangement can be 
made. 



Ready for Good Business Next Year. 

Louisville, Ky. — All of the Louisville ex- 
hibitors are ready for the big volume of 
business which will follow Christmas. 
Special efforts have been made by all of 
them to obtain especially attractive pro- 
grams and usually good features and they 
are waiting for the holiday crowds with 
every belief that they will show them 
something good. Special and seasonable 
musical programs are being worked up 
for the holiday theater crowds and one of 
the biggest seasons in the history of the 
business in Louisville is looked for. 



Lee Goldberg Now in His New Office. 

Louisville, Ky. — Business is good with 
Lee S. Goldberg, manager of the Big 
Features Rights Corporation, which is now 
comfortably and efficiently housed on the 
third floor of the Rex Theater building. 
Mr. Goldberg just received two new films, 
Florence Reed in "Today" and Margaret 
Warwick in "The Mad Lover," which were 
screened at the Walnut before an appreci- 
ative group of Louisville exhibitors. Both 
are seven-reel features. On a recent 
screening of the First National Exhibitors' 
Circuit film, "Alimony," for exhibitors at 
the Walnut, it was at once booked for a 
week run at that theater. The new Chap- 
lin films will be received by the first of 
the year. 

Louisville Keith Theater Notes. 

Louisville, Ky. — "Big time" vaudeville 
is now assured at the Mary Anderson 
theater in Louisville and that house is 
now done for as a moving picture thea- 



ter so far as the near future is concerned. 
It is likely that during the summers it 
will be converted for two or three months 
into a picture house, just to keep things 
going, but hereafter the plan of the Keith 
interests is to make it exclusively a first- 
class vaudeville house. 

All three of Keith houses here have 
been very prosperous during the last sev- 
eral years and the Keith interests have at 
last made good with the old Masonic 
theater. One after another organization 
has in year's past given it up as a for- 
lorn hope, but under the direction of Lee 
S. Goldberg and his brother, Joe Gold- 
berg, it has come to the front. 

The Strand continues as exclusively a 
moving picture house, while the other two 
houses will each run pictures as one num- 
ber of their programs, the Mary Ander- 
son showing twice a day and Keith's con- 
tinuing the present policy of three pro- 
grams a day. 

Louisville Business Notes. 

The new so-called "regular" theater at 
Camp Zachary Taylor, outside of Louis- 
ville, has been opened. Moving pictures 
and five to seven acts of vaudeville com- 
pose the usual programs, the theater 
opening at 6:30 with pictures and closing 
at 8:30 or 9 o'clock. Franklin J. Gray, 
physical director for the Y. M. C. A. camp 
forces, is manager and the bookings are 
made through the general Y. M. C. A. or- 
ganization. 

Since the 7th of December the ther- 
mometer in Louisville has been below 
freezing, a most unusual record, and ac- 
cordingly a bad omen for business. Ken- 
tuckians are not used to temperatures of 
that kind and very often stay inside to 
avoid them. 

Kentucky Notes. 

Scottsville, Ky. — The Dixie theater at 
Scottsdale, Ky., recently overhauled and 
reequipped, has opened what the local pa- 
per calls a "real picture house." On a re- 
cent Saturday 5 per cent, of the box office 
receipts were turned in to the Red Cross. 

Maysville, Ky. — Master Milton Russell. 
son of Thomas M. Russell, of MayBVllle, 
Ky., claims the distinction of being the 
youngest exhibitor and manager in the 
state. Under his direction the Gem thea- 
ter is doing a good business. 



Dayton and Miami Valley Still Shivering 

Lack of Coal the Big Problem — Some Suburban Houses Decrease Coal to Save 
Money Loss — A Free and Easy Supply System. 

By Our Dayton Correspondent. 

the writer found that another manager 
had not received his shipment and had 
lifted Kinsler's and after using the show 
shipped it to the exchange without notify- 
ing him. No names will be mentioned, 
but the writer knows of another case ex- 
actly like this. It seems like a case of 
first come first served or rather a survival 
of the fittest. 



DAYTON, OHIO. — Business holds up at a 
few of the downtown Dayton houses, 
while the suburban theaters suffer by rea- 
son of the present cold wave in the Miami 
Valley. 

The entire Miami Valley in which Day- 
ton stands is still in the grip of the cold 
spell and business is suffering accordingly. 
There is quite a bit of worry among local 
managers who heat with coal as to 
whether or not the supply will last, and 
the man who has enough coal now is in- 
deed lucky. 

A few of the suburban managers are 
■ unsidering closing their houses for the 
first three days of the week as a means of 
saving money. After making the rounds 
of the suburban houses on Monday, De- 
cember 17, the writer decided that every 
one must be staying home, for it was a 
poor night. 

None of the houses are having trouble 
getting their shows from Cincinnati, as 
they did at the start of the present cold 
spell. Last Monday A. L. Kinsler was 
forced to go to the Union station here for 
his shipment of films. He found that the 
films were not there and as a result dis- 
appointed many patrons and would have 
been forced to close save for a five reel 
feature he could use. Upon investigation 



Halifax Once Helped Out Dayton. 

Dayton, O. — The pictures of the recent 
Halifax disaster played at the Columbia 
theater here last week proved a good thing 
for the relief fund that was being raised 
by the Dayton News. Many subscriptions 
were received by reason of this showing. 
At this writing the fund had passed well 
over three thousand dollars. Many Day- 
tonians are subscribing to this worthy 
cause because of the kind way they were 
treated by residents of Halifax after the 
1913 flood, when they sent many carloads 
of food to Dayton. Verily one good turn 
deserves another. 



Gossipy Short Notes from Dayton. 

Dayton, O. — Myrtle Stedman, well known 
picture star, was at the Columbia theater 
here last week for three days, in which 



January 5, 1918 



THE MOVING PICTURE WORLD 



121 



time she personally appeared following 
every performance at the Columbia and 
rendered several vocal numbers. 

Myrtle Stedman, picture star sang at 
the regular meeting of the Kiwanis club 
at the Miami hotel in Dayton and enter- 
tained the members royally. Many were 
surprised to learn that Miss Stedman was 
such an accomplished vocalist. 

The Alhambra theater, Dayton, has 
enough coal for about two weeks. After 
that time Bert Fiala will have to hustle to 
get the "black diamonds." He and A. L. 
Kinsler are seen constantly touring the 
town in search of coal. 

As the city has taken over the distribu- 
tion of coal, one individual can only pur- 
chase a ton at a time. Bert and Al are 
trying to double up at the municipal sta- 
tions. 

While the Strand at Dayton played 
"Bab's Matinee Idol" the Alhambra had 
"The Amazons," both with Marguerite 
Clark. 

The report is confirmed by John Seifert 
that the Ideal, Dayton, is to play the 
Metro program as well as the Fox pro- 
gram. Both of these started last week 
(six days after this writing). What next, 
Mr. Seifert? 

Dick Burrowes has been elected presi- 
dent of the G. I. M. M. B. club. 

Val Rayburg of Dayton continues with 
second run Paramount and Artcraft as 
well as some of the Mutual big star fea- 
tures. Business good (personal observa- 
tion). 

Paul Krieger alias Foursquare at Day- 
ton has not been heard from lately. Why 
the silence, Paul? 

Clay Brehm at the Strand, Dayton, 
seemed very pleased to say that this 
house is pulling through the cold spell 
wonderfully. "We have plenty of heat," 
stated Clay, "and also plenty of business." 
What more could one wish for in these 
days of strife? 



TORONTO NOTES. 

Holman Tksater Reopens. 

Montreal, Que. — The Holman theater, 
Montreal, opened under new management 
on Sunday, December 16. with a Fr< hman 
production, "Please Help Err.ily " as Lhe 
feature. It has been neeitied .■> change 
programs in future on Sundays and 
Wednesdays, while the price for admission 
for both matinee and evening perform- 
ances has been placed at 10c, with the ex- 
ception of Saturdays, Sundays and holi- 
days, when the admissions will be 15c and 
10c. It will be the policy of the new 
directors to present first run pictures only. 



A. C. Ryan Goes to Globe. 

Winnipeg, Man. — Announcement is also 
made by Globe Films, Limited, that A. C. 
Ryan of the Perkins Electric Company, 
Canadian distributors of a wide variety of 
picture theater equipment, has become 
assistant manager of the Winnipeg 
branch of the Globe company. 

Osborne Theater at Winnipeg Burns. 

Winnipeg, Man. — The Osborne theater, 
Winnipeg, owned by M. J. Williams, was 
destroyed by fire early in the morning of 
December 12 from an unknown cause. 
The property loss was placed at $42,000. 
Among the pictures which were destroyed 
were the Fox feature, "The Price of 
Silence" and an episode of "Gloria's 
Romance.-' 



Business Notes of Interest. 

Toronto, Ont. — Chandos Brenon, brother 
of Herbert Brenon, recently made a visit 
to Toronto in connection with business 
pertaining to the Herbert Brenon Film 
Corporation. 

Wingham, Ont. — L. Kennedy, owner of 
the Lyceum theater, Wingham, Ontario, 
closed the Model theater, Goderich, which 
he took over recently, in order to remodel 
the house. 



Theater Circuit for Hospitals in Canada 

Five Substantial Buildings Ready to Show Film to Convalescent Soldiers— Get 
Latest Releases — Returned Soldiers as Operators. 

By W. M. Gladish, 1263 Gerrard Street Ea st, Toronto. 



TORONTO, ONTARIO.— A development 
of the war with respect to moving pic- 
tures has been the establishment of a cir- 
cuit of moving picture theaters through- 
out Canada for wounded soldiers who have 
been returned to the Dominion. Five sub- 
stantial buildings have already been con- 
structed for the purpose by the Military 
Hospitals Commission and more are con- 
templated. In addition, concert halls and 
large rooms in various institutions have 
been converted to the purpose of picture 
projection. Four of the new theaters 
have been erected in Ontario, while the 
fifth is found at Fredericton. New Bruns- 
wick. These houses, which are completely 
equipped with donated projection ma- 
chines and other mechanical details, ac- 
commodate from 500 to 1,200 persons, the 
largest theater being located at the Mili- 
tary Convalescent Hospital, Whitby, On- 
tario. The second largest, seating 800, is 
found at the Guelph, Ontario, Military 
Convalescent Hospital. The other three, 
of 500 seating capacity, have been built at 
Fredericton, Cobourg and Davisville, the 
latter place being- a suburb of Toronto. 

These theaters receive the latest re- 
leases regularly from exchange com- 
panies and the Canadian exchanges also 
supply reels for the recreation halls in 
scattered institutions as above described. 
In some instances the military theaters 
have been placed on a "loop" with ordi- 
nary theaters in nearby cities or towns, 
but the commission is not charged for this 
service, of course. 

The projection is invariably in the hands 
of a returned soldier who was a qualified 
operator before the war or who has taken 
advantage of the opportunity to learn the 
work at the re-edueationol schools "f the 
commission to fit himself for t. ":plo: mint 
after his final discharg • from the a.'my. 

This development it inghly interesting 
in view of the probab.e necessity for the 
establishment of n,ili»ary hospital C-eaters 
in the United States within a yeti : two. 
American govt nment officials hny al- 
ready inspected the Canadian hcs^.tal fa- 
cilities with a view to the adoption of 
similar or improved methods in the 
States. 



Bert Mason in Specialty Photographic 
Department. 

Montreal, Que. — Bert Mason has re- 
signed from the General Film Company to 
take up a position in the photographic de- 
partment of the Specialty Film Import, 
Limited. Montreal, Canadian Pathe dis- 
tributors. 



Patrons Took Old Films for New. 

Toronto, Ontario. — The Toronto corre- 
spondent of Moving Picture World re- 
cently witnessed a screen show in a local 
downtown house that was remarkable in 
several respects. On the one bill was Mae 
Murray, Mary Pickford. H. B. Walthall, 
Lionel Barrymore, Harry Cary, Kathlyn 
Williams, Charles Chaplin, Edna Pur- 
viance and goodness knows how many 
more film veterans. Two of the pictures 
were directed by D. W. Griffiths. The 
show formed a revival of subjects from 
three to eight years old and among them 
were two historic Biographs, one of 
which was entitled, "An Adventure in the 
Autumn Woods." Charlie Chaplin ap- 
peared in "A Jitney Elopement" and there 
was a single reel Biograph in which Pick- 
ford and Walthall were the unannounced 
stars. Mae Murray, Barrymore and Cary 
were in the cast of a two reeler, the sub- 
ject of which got by the writer. 

One of the remarkable features of the 
performance was the fact that practically 
all the patrons accepted the pictures as 
recent releases. A young lady seated near 



the writer remarked that she had not seen 
Kathlyn Williams in a picture for years. 
It was interesting to watch the spectators 
at this show — as much so as to see the old 
pictures themselves. This unusual pro- 
gram was presented at the Globe theater 
by Manager Pomeroy by way of variance. 
The condition of the film was good, con- 
sidering their age. 



Manager Pomeroy Has Interesting 
Photographs. 

Toronto, Ont. — Manager Harry Pomeroy, 
of the Globe theater. Toronto, who began 
building special fronts for theaters four 
years ago in Buffalo, has an interesting 
collection of photographs which show the 
progress he has made in lobby displays 
during his lively career. Probably his 
best effort was the transformation of the 
Globe front for Vitagraph's "Vengeance 
and the Woman." The whole theater re- 
sembled a railway depot, with the ticket- 
seller disposing of pasteboards through 
the rear of a passenger coach. In place 
of poster sheets, Pomeroy arranged "time 
tables" on which were listed the various 
pictures on the program, while a large 
clock gave the hours of departure for the 
next show. The doormen were dressed 
like conductors, and there was a pullman 
porter on duty. Passengers entered the 
house through gates, and the fare for the 
round trip, according to an appropriate 
sign, "was 15 cents. The lady ushers were 
garbed as locomotive belles. Ouch! 



Interesting War News Serial. 

Toronto, Ont. — With forty screen slides 
which had been used to advertise coming 
attractions, Manager Mitchell of the Re- 
gent theater, Toronto, made a very inter- 
esting exhibit in the foyer of the house, 
which is one of Toronto's finest. The 
slides were arranged in regular order in a 
large gilt frame and were backed with 
ground glass to diffuse the rays from a 
light box in the rear. Many patrons 
stopped to look over the illuminated 
slides. The display served to emphasize 
the high quality of all attractions at this 
house. 

One of the most interesting releases at 
the Regent is a news serial, "The His- 
tory of the War," which is to cover a 
period of fifteen weeks in single reel in- 
stalments. Views from the very start of 
the war, including initial disturbances 
and mobilizations, which have just been 
released by the British War Office, are 
being shown for the first time. Each reel 
deals with one particular development of 
hostilities and scenes in Germany have 
been permitted by the authorities. 



Stunt to Advertise "Joan." 

Toronto, Ont. — To advertise "Joan the 
Woman" at the Strand theater, Toronto, 
during Christmas week, William Dineen, 
chief mechanician of this house, made a 
large cutout of Joan of Arc on a white 
charger. During the two preceding weeks 
this cutout was lowered to the stage be- 
tween shows and a spot light was thrown 
on it from the projection booth. The ef- 
fect was striking. The horse bore a saddle 
cloth which gave the name of the attrac- 
tion and the date. 



Changes at Regal Office in Winnipeg. 

Winnipeg, Man. — The Winnipeg branch 
of Regal Films, Limited, Toronto, has been 
moved to larger and brighter offices at 445 
Main street. Tom Baiiy, who has been 
prominently associated with the Winnipeg 
branch of the company, has been trans- 
ferred to the Vancouver office. 



\22 



THE MOVING PICTURE WORLD 



January 5, 191S 



Good Crops Bring Prosperity in the South 

Theaters and Exchanges South of Dixie Are Coming Out of Business Depression — 
— War Is Felt, but There Is Little Discouragement. 

J. L. Ray, Nashville Banner, Nashville, Tenn. 



NA.SHVILLE, TENN. — According to fig- 
ures compiled by one of the leading 
feature companies, the southern exchanges 
employ 83 salesmen, whose salaries and 
expenses average $4,980 a week, or more 
than a quarter million dollars per year. 
These men cqver all the ground from the 
Mason-Dixon line to the Gulf of Mexico, 
and from the Mississippi River to the At- 
lantic seaboard, giving some idea of the 
tremendous proportions southern commer- 
cialized filmdom has advanced during the 
past few years, when a mere handful of 
men were in the field. 

New exchanges are being constantly 
added to the fold and the general air of 
prosperity in the South incident to the 
heavy crops and the demands of the war- 
ring nations has put plenty of ready 
money in the pockets of the Southern 
farmers and business men. Consequently 
the industry has flourished and only a 
small proportion of the cities are com- 
plaining over the war patronage. Of 
course volunteer enlistment and the na- 
tional draft have cut down patronage In 
many cases, but the readiness of every- 
body to dig down in their pockets has 
eliminated any tendency toward a money 
panic in this section. 



Chattanooga Without Film Exchange, 

Chattanooga, Tenn. — Since the removal 
of the Southern Metro offices to Atlanta, 
after doing business in this city for many 
months, Chattanooga is again without a 
film exchange. Before leaving Managei 
Arthur S. Dickinson declared that the 
reason for removing to the present loca- 
tion was due to the convenience which 
was accorded through Atlanta's adapta- 
bility as a film distributing center. The 
offices are now located in the Hirsco 
building, 146 Marietta street. All Metro 
films in the South are being handled 
through Mr. Dickinson's office. 



Pirrolle Handling Oro Films. 

Memphis, Tenn. — Kaufman features, 
Southern distributors of Oro features, an- 
nounce that arrangements have been per- 
fected whereby Oro features in the future 
will be handled for New Orleans ter- 
ritory by Albert Pirrolle, Tudor thea- 
ter building, New Orleans. The gen- 
erous response accorded these films, ac- 
cording to the Kaufman company, has 
made it impossible to adequately handle 
the demands of the extreme South from 
Memphis, and consequently a representa- 
tive was placed in this city. 



Birmingham to Have Fine New House. 

Birmingham, Ala. — This city is to have a 
handsome new photoplay house, according 
to the plans of a local amusement com- 
pany. The new theater will be of modern 
design, and will embody all the latest 
principles of fireproof construction, cost- 
ing in the neighborhood of $15,000. 

The house will be known as the Savoy 
theater and will be moderate in size, the 
floor dimensions 40x90 feet. It will be en- 
tered through a spacious lobby. The new 
building will be located at 328 Eighteenth 
street north. It will have wood and tile 
floors with heavy mats near the entrances 
made of sheet cork or rubber compound, to 
eliminate noise and wear on the finishing 
Steam heat will be employed, with the 
most modern seating arrangements. The 
structure will have a tar and gravel roof, 
with reinforced side walls and front. 
Plans were made by W. A. Rayfleld & Co., 
of this city. 



warrants will be immediately prepared 
against the Sunday-closing law violators 
who kept their places of business open on 
last Sunday. The officers made a careful 
survey of the various places open, even 
to the fact that newspapers were being 
sold in front of a drug store. The "blue 
law" agitation in Alabama is worse this 
year than ever before. 



meyer of the Metro exchange for 'Blue 
Jeans," released by the Metro company 
The scenes of the book and of the photo- 
play made from it are around the little 
Ohio River town of Rising Sun, Indiana, 
which is only a comparatively short dis- 
tance from Cincinnati. Arrangements 
have accordingly been made under which 
the first showing of the picture will be 
made at Rising Sun, in the Columbia thea- 
ter. There is great interest in the eve^t 
in the little town, and as Manager Bach- 
meyer will take some specially invited 
guests with him to see the first exhibition, 
it will be a gala performance. The exact 
date has not yet been announced, but 't 
will probably be during the holidays. 



Cincinnati News Letter 

By Kenneth C. Crain, 307 First National 
Bank, Cincinnati, O. 

C. C. Hite Takes Charge of Jewel Office. 

CINCINNATI, O. — Another interesting 
change in management affecting two 
Cincinnati film exchanges has been an- 
nounced, C. C. Hite going from the Gold- 
wyn office to take charge cf the local 
branch of Jewel Productions, succeeding 
Ralph Peckham, while A. J. Pincus, for- 
merly of New York, has become local man- 
ager of the Goldwyn exchange. 

Mr. Pincus comes to Cincinnati from St. 
l_ouis, where he has been doing some 
work for the Goldwyn organizaiton, with 
which he became connected in New York 
on October 1. For three and a half years 
prior to that date he was with the Mutual 
in New York, acting as assitant manager 
at that company's Twenty-third street 
branch. He reports that he is getting 
things in shape to his liking in Cincinnati, 



Orphans See "Bab's Diary." 

Piqua, O. — One of the cracteristically 
generous and thoughtful acts for which 
the management of May's opera hou^e, at 
Qiqua, has become known, was the re- 
cent entertainment of children from an 
orphan's home near the city at a special 
performance of "Bab's Diary." Marguei- 
ite Clark is always a favorite with chil- 
dren, and the picture proved to be highly 
enjoyable for the youngsters. 



"Blue Jeans" in Story's Home Town. 

Cincinnti, O. — One of the most unusupl 
first runs yet chronicled in this section is 
being planned by Manager W. C. Bach- 



Theater Notes of Interest. 

Cincinnati, O. — The theater at Twelfth 
and Broadway, which has for some time 
been owned by Phil Morton has been dis- 
pose dof by him, Anna M. C. Bradley pur- 
chasing the house recently. The exact 
terms of the sale were not announced. 

Cincinnati, O. — The Mars theater, which 
has not been used for some time, the Bon 
Ton, nearby, receiving all of the busi- 
ness in the neighborhood of Hewett and 
Woodburn avenues, was opened for two 
evenings recently by the Walnut Hills 
Company of the Cincinnati Home Guard 
Regiment for the benefit of the company's 
special fund. 



Detroit Exchanges Stand for Enforcing Tax 

Two-Day Conference Results in Determination Not to Give In to Protest Against 
Footage Tax — Will Keep to First Announcement. 

By Jacob Smith, 718 Free Press Building, Detroit, Mich. 



DETROIT, MICH. — A conference was 
held in Detroit on Monday and Tues- 
day, Dec. 16 and 17, at the Hotel Statler 
to go over the film tax situation. Repre- 
sentatives from at least a half dozen dis- 
tributing and producing companies were 
on hand and they conferred with their 
local managers and leading exhibitors. 
The result of the conference was simply 
that the film tax will stand as announced 
originally by these companies, as any 
other step would spell absolute ruin and 
bankruptcy for them. 

Among the Detroit exhibitors who arc 
paying the film tax are: A. J. Gilligham. 
John H. Kunsky, Broadway-Strand the- 
ater, Norwood, Fine Arts, Maxine, Drury 
Lane, Knickerbocker, Ferry Field, Glad- 
win Park, Globe, Virginia Park and East 
End. Through the state Fitzpatrick & Mc 
Elroy, A. J. Gilligham, Lopp & Cross and 
Col. W. S. Butterfield are paying the tax. 

About 75 Detroit theaters are standing 
together in their fight against the tax and 
they are just as determined as ever not 
to pay It. 



old Fink, Iris theater; Floyd S. Wadlow, 
Virginia Park; Edward Geller, Holland 
Features; Sam Barrett, Universal; Al 
Mertz, Universal, and Charles Chariper, 
Metropolitan, all of Detroit; A. J. Kleist, 
Jr., of Pontiac. 



Sheriff Acts Against Sunday Openers. 

Decatur, Ala. — According to advice re- 
ceived from the sheriff's office last week 



Detroit Film Men on Honor's Roll. 

Detroit, Mich. — Here is a complete list 
of the Detroit and Michigan boys, so far 
as we know, who are with Uncle Sam and 
who will "go over the top" in the near 
future, if they have not already done so: 
Lew Cohen, Coliseum theater; L. L. Hook, 
Your theater; Paul Kreps, Vltagraph; L. 
E. Davis, Vitagraph; L. G. Parkhurst, 
Vitagraph; Sam Harris, Vitagraph; D. Leo 
Dennison, W. H. White, Beechwood the- 
ater; Earth Rathbun, State Film; D. Har- 



May Take Drastic Steps to Save Coal. 

Detroit, Mich. — Unless the coal situation 
in Michigan improves the State Federal 
Administrator, W. K. Prudden, threatens 
to close the theaters for one week, as 
well as factories and stores, with the view 
of conserving the available supply. He 
says he will take such action about the 
1st of January if there is no improvement 
by that time. However, the leading ex- 
hibitors from all over the state are send- 
ing in letters and telegrams of protest 
angainst any such action, declaring that 
it would mean a loss to them and the Gov- 
ernment, and that in reality little fuel 
would be conserved, as they use very little. 
Coal is actually scarce in the state and 
there is little likelihood that the situation 
will clear up owing to railroad conges- 
tion and the further fact that coal is be- 
ing confiscated by other cities Before it 
reaches Detroit and Michigan points. 



Eddie Fontains Promoted to Manager. 

Detroit, Mich. — Eddie Fontaine, for 
three years with Pathe, has been appoint- 
ed Detroit manager, succeeding George 
Fuller. Eddie has been booker, salesman 
and assistant manager at Pathe and his 
promotion is a deserved one. Congratula- 
tions, Eddie. We're all with you. 



January 5, 1918 



THE MOVING PICTURE WORLD 



123 



Items Worth Noting from Detroit. 

A Merry Christmas and a Happy New 
Year is extended to Michigan Triends by 
Jasob Smith, 719 Free press building, who 
is our Detroit and Michigan correspondent. 

Harry R. Guest, publicity manager for 
John H. Kunsky enterprises, Detroit, will, 
bring out a local publication called 
"Plays" about the 1st of February, de- 
voted to the local amusement and picture 
enterainments. He will continue as edi- 
tor for the Kunsky theaters. 

Tom Eala'nd, manager of the Orpheum 
and Regent theaters, Detroit, has booked 
first run Triangles in Detroit and will 
play each release a full week. He has 
also booked the Pathe serial "The Hidden 
Hand," for the Regent theater, making it 
the first serial to play that theater under 
the C. H. Miles ownership. 

The Dawn Masterplay Company, 501 
Owen building, Detroit, has purchased "1 
Believe" for the state of Michigan. 

Exhibitors cannot be too careful in the 
treatment of film, which after all is only 
leased to them. Many complaints have 
been made lately by Detroit exchanges 
that exhibitors have shipped film to the 
wrong addresses, and thereby kept dark 
the theaters of other exhibitors. Also that 
much film has been stolen of late through 
carelessness on the part of the exhibitor. 

L. L. Jacobs, manager of the Delft the- 
ater, in Escanaba, and H. S. Gallup, gen- 
eral manager of the Delft theaters, at 
Marquette, were visitors in Detroit recent- 
ly and called at the World office. 

Wallace Reid, the Paramount star, was 
in Detroit on Thursday, Dec. 13, and per- 
sonally appeared at the Washington, 
Broadway-Strand, Majestic and Madison 
theaters. After he completed his tour he 
made the remark that no city could com- 
pare with Detroit in the number of large, 
beautiful moving picture theaters. 

A. I. Shapiro, Detroit Goldwyn manager, 
has sold "The Freedom of the World" and 
"The Manxman" to the entire circuit in 
Michigan of Fitzpatrick & McElroy the- 
aters. 

The Majestic theater, Detroit, has booked 
"Uneasy Money," a Kleine picture, for 
Christmas week. The entire city is being 
billboarded with 24 sheet stands on this 
production. 



Indianapolis Exhibitors Feel Discouraged 

Holiday Season Together with War and Heavy Taxes Keeps Neighborhood Houses 
with Scant Audiences — Many Theaters Are Closing. 

From Indiana Trade News Service, 861 State Life Bldg., Indianapolis, Ind. 



Illinois News Letter 

By Frank H. Madison. 

Theater Notes and Changes. 

Ottawa, 111. — J. D. McKeen, of Morris, 
111., has taken over the lease on the Gay- 
ety theatere here, which has been held 
by Frank Theilen, of Aurora. McKeen 
will take charge of the theater succeeding 
Harry Lewis, who, after four years man- 
agement here will be transferred to the 
Colonial theater at Galesburg, purchased 
•by Frank Theilen. The Gayety will con- 
tinue with a policy of pictures, vaudeville 
and theatrical plays. 

Belleville, 111. — A new moving picture 
theater is to be constructed in the east- 
ern end of the city, it is reported. Chicago 
capital, which is now operating theaters 
in Joliet, Quincy and Champaign, is said 
to be behind the project. . 

Elizabeth. 111. — Amusements in Eliza- 
beth have been stopped until a small-pox 
scare has abated. 

Canton, 111. — The Garden theater devoted 
two days to a benefit fund for the Parlin 
& Orendorff band. 



Theater Changes in Michigan. 

North Branch, Mich. — J. H. yandecar 
and A. H. Leete have leased the Columbia 
theater from G. H. Finkle. James Leete, 
son of one of the Leetes, will be manager 
for the coming year. * 

Belleville. Mich. — A new moving picture 
theater will be opened here. 

Alma, Mich. — The Genesta theater has 
been remodeled and redecorated. 



T NDIANAPOLIS, IND.— General Gloom 
1 and his division of pessimistic forces 
have invaded local film circles and, judg- 
ing from current predictions, some people 
think he intends to camp right here in 
Indianapolis for the rest of the "winter. 

The motion picture, business, contrary 
to previous reports, has suffered a gen- 
eral decline during the last few weeks 
and many say that the outlook for the 
coming year is anything but bright. As 
a result of this the neighborhood ex- 
hibitors of the city are a downhearted 
lot, and from the way they talk there 
will have to be a decided change in con- 
ditions before they feel optimistic again. 

Proof of the depression in the motion 
picture business here is shown by the 
numerous theaters that have closed down 
entirely during the last twelve months. 
The "facts and figgers" show that twenty- 
three neighborhood theaters have closed 
down during the year, the majority of 
these closing during the last few weeks. 
Thus, war reflects its spirit in the motion 
picture business of Indianapolis. 

Theaters That Have Closed. 

The theaters that have closed are the 
Astor, 535 North Senate avenue; the East 
Michigan, 2129 East Michigan street; the 
Empress, 1122 Central avenue; the Gar- 
den, Rural and Washington streets; the 
Grand Central, 2957 Central avenue; the 
Imperial, 335 West McCarty street; the 
Iris, State avenue and Prospect street; 
the Jewel, 1124 South West street; the 
Nordland, Forty-second street and Col- 
lege avenue; the Northwestern, 2648 
Northwester avenue; the Owl, 442 Mass- 
achusetts avenue; the Palace, 733 Vir- 
ginia avenue; the Palms No. 2, at High- 
land place and Thirtieth street; the Pas- 
time, 3004 East Tenth street; the Peter 
Pan, Nineteenth street and Central ave- 
nue; the Pioneer, 513 Indiana avenue; the 
Pleasant Hour, Roosevelt avenue and 
Sheldon street; the Poinsetta, Senate ave- 
nue and Fifteenth street; the Talbott, 
2201 Talbott avenue; the Very Best, 
Brookside avenue and Tenth street; the 
Victoria, 213 East Sixteenth street; the 
Brookside, Brookside avenue; the Elite, 
in North Indianapolis, and the Delight, 
2407 College avenue. 

Houses Running on Short Time. 

While only twenty-three theaters have 
closed down entirely there are a number 
of other neighborhood theaters that are 
now only open three nights a week, and 
the chances are, according to local ex- 
hibitors, that they will close entirely be- 
fore very long if existing conditions con- 
tinue. 

Although it is rather difficult to say 
just what has caused the general slump, 
the exhibitors contribute it to the vari- 
ous war taxes, shortage of money, and in- 
creased cost of production and the holi- 
day season. The admission tax is begin- 
ning to cause a noticeable falling off in 
attendance at both the neighborhood and 
downtown theaters, and the fifteen-cent 
reel tax, which the exhibitors are forced 
to pay, is causing no end of trouble. 

"The situation in Indianapolis just now 
is the worst I have ever seen it," said A. 
C. Zaring, secretary of the Indianapolis 
Motion Picture Exhibitors' Association 
and proprietor of the North Star theater, 
"and I do not know What on earth we are 
going to do. The last few weeks have 
brought an added slump in the business, 
and if this continues it will no doubt 
cause the rest of us to close up. 

"I do not know of an exhibitor operat- 
ing a neighborhood house in the city to- 
day who is making money," he continued. 
"There are some who are opening their 



theaters three nights a week and that is 
a good indication that they are not en- 
joying the healthful business that they 
did formerly. If it comes to the point 
that I have to close my theater four 
nights in the week, I'm going to get out 
of the motion picture business entirely, 
and it looks very much like that time is 
not far off — if conditions continue as they 
are at present." 

Some Reasons for Slump. 

The draft and voluntary enlistments 
have already made heavy inroads on the 
patronage of the neighborhood houses, 
Mr. Zaring points out, not only through 
taking away the young men but in its 
effect on the theater-going women. 
Added to this, he says, is the tax on ad- 
missions, which also has cut down the 
attendance, and last, but not least, the 
fifteen-cent reel tax. 

It is going to be utterly impossible, Mr. 
Zaring thinks, for the small exhibitor to 
pay the fifteen-cent reel tax and stay in 
business. As an illustration of this he 
points to the large number of small the- 
aters that have gone out of business just 
since the new tax has been in effect. The 
situation, he says, is a very serious one 
to every exhibitor in the country and 
demands immediate attention. 

In addition to all of these things, he 
says, the exhibitor is constantly meeting 
advances in other operating expenses. 
The operators of the city recently re- 
ceived a raise of $2.75 a week, he says, 
and this also resulted in the elimination 
of the carrying of films. The expense of 
carrying films is now defrayed by the ex- 
hibitors themselves. 

Some Optimism in Smaller Cities. 

Russell Gadbury, traveling representa- 
tive for the H. Lieber Co., dealers in the- 
ater equipment and supplies, who has 
just returned from a tour of the state, 
says he finds conditions among the ex- 
hibitors in the various Indiana cities 
very favorable. He said the attendance 
at most of the state theaters was crip- 
pled last week because of the severe cold 
weather, but the exhibitors regarded the 
depression as temporary. 

An effort will be made in next week's _ 
issue to present the views of the down- 
town exhibitors of Indianapolis regarding 
the outlook for 1918. 



Two Indiana Harbor Houses Sold. 

Indiana Harbor, Ind. — Julius Nassau 
has sold his interests in the Columbia and 
International theaters to Mr. and Mrs. C. 
E. Potts, who have purchased the busi- 
ness for their daughter, Mrs. Thelma 
Potts Wilcox, and their son, Elton Potts. 
The young Mr. Potts will take over the 
management of the two concerns at once 
and his sister will act as secretary and 
bookkeeper for both establishments. She 
will also have charge of the box office at 
the Columbia. It is the intention of the 
new management to begin the new year 
by showing the latest high class motion 
pictures and vaudeville exclusively. 



New Concern Buys Dunkirk House. 

Dunkirk, Ind. — The Community Educa- 
tional Amusement Corporation, a newly 
organized concern, has filed incorpora- 
tion papers to engage in the exhibition 
of motion pictures. The capital stock is 
$5,000 and the directors are Benjamin 
Rubrecht, James M. O'Neill, Charles F. 
Hurrie, William A. Pfisterer and George 
T. Whitaker. . 

The company was organized primarily 
for the purpose of taking over the Ma- 
jestic theater from William J. Lloyd. 



124 



THE MOVING PICTURE WORLD 



January 5, 1918 



M/eek's Filmdom Doings in Kansas City 

Ira F. Mantzke Gets Mutual Exchange Managership — Other Changes in Distributing 
Offices — Theater Changes — Business Notes. 



By Kansas City News Service, 205 

KANSAS CITY, MO. — Ira F. Mantzke has 
been made manager of the local office 
of the Mutual Film Corporation. This 
position has been open for several weeks 
and the new manager had quite a num- 
ber of competitors for the position, as sev- 
eral local men were in the field for the 
office. Mr. Mantzke comes to Kansas City 
from the Minneapolis, Minn., office of the 
company, with whom he has been for 
quite a while. The position was formerly 
occupied by F. L. Kiltz. 

Mr. Mantzke has already taken active 
charge of the office and is assisting O. R. 
Hanson, efficiency expert out of the Chi- 
cago office in the installation of a new 
booking system, which is now being put 
in all of the Mutual offices. 



Pathe Men Saved the Show at Roesen- 
dale. 

Kansas City, Mo. — The Kansas City 
Pathe office endeared itself recently to the 
exhibitors at Roesendale, Mo., as well as 
to the community. A new house costing 
about $12,000, owned by the business men 
of the community, and built as a com- 
munity center, was about to be opened 
when it was discovered that there was an 
operator lacking to run the new power- 
driven machine. The Pathe office, hearing 
of this misfortune, sent Morton Van 
Praag, cashier, and Phillip Smith, book- 
keeper, to the rescue. The opening of the 
big house was accomplished according to 
the prearranged plans, due to the willing- 
ness of the Pathe force. 

Will Start New Wichita Theater in 
Spring. 

Wichita, Kan. — All materials for the 
new theater to be built by the Wichita 
Theater company in the third block on 
East Douglas have been ordered and ac- 
tual work of construction will start about 
March 1. J. H. Cooper will be manager 
of the new theater. The reason the work 
is to be delayed until March 1, is because 
the leases on the buildings now occupying 
the site do not expire until March 1. 

W. C. Ansell Signs Again with Standard. 

Kansas City, Mo. — W. C. Ansell, who, 
since the opening of the local Goldwyn 
office has been traveling with that com- 
pany, has signed again with the Standard 
Film, for which he worked before going 
to Goldwyn. His territory has not yet 
been assigned. 



Fall Kills Wm. J. Timmons. 

Kansas City, Mo. — Wm. J. Timmons, 
well-known theatrical manager, and for 
the past eighteen months in that capacity 
at the Empress theater, died December 10, 
as a result of injuries received in a fall. 
Mr. Timmons was running to answer the 
telephone in his apartments when his foot 
slipped and he fell, striking his head 
against a cedar chest. He was taken to 
a hospital where he died of cerebral hem- 
morrhage. Mr. Timmons had been in the 
theatrical business for sixteen years and 
was known from coast to coast as "the 
right-hand man" of Alex Pantages. 



Harry Taylor Is Pathe City Salesman. 

Kansas City. Mo. — Harry Taylor, well- 
known Kansas City film salesman and ex- 
hibitor, is now in the employ of the local 
Pathe office in the capacity of salesman. 
He was formerly -with the Fox office here. 
He replaces A. O. Bandy, now with the 
Select. Mr. Taylor will work as city sales- 
man. 



O. R. Bandy Joins Select. 

Kansas City, Mo. — O. R. Bandy, formerly 
city salesman for the Kansas City Pathe 
office, is now with the Select Pictures. He 
will travel Missouri, southern Kansas and 
northern Oklahoma. 



Corn Belt Bldg., Kansas City, Mo. 

Andro Golitko Enlists. 

Kansas City, Mo. — Andro Golitko, sales- 
man in eastern Kansas for the Kansas 
City Pathe office, has enlisted in the ord- 
nance department of the army and is plan- 
ning on immediate service. He was with 
the local Pathe office for two years. 



Phillip Smith Goes to Spokane. 

Kansas City, Mo. — Phillip Smith, for- 
merly bookkeeper at the Kansas City of- 
fice of the Pathe company, has gone to 
Spokane, Washington, where he will act 
as bookkeeper at the Pathe office there. 



Julian Kirk Now with Metro. 

Kansas City, Mo. — Julian Kirk, formerly 
roadman out of the Kansas City Pathe 
office, is now with the services of the 
Kansas City Metro office. He will cover 
a territory adjacent to the Kansas Gity 
territory. 



Middle West Theater Notes and Changes 

Towanda, Kan. — Towanda is soon to 
have another picture show building. Joel 
Davis is planning a new brick theater 
building on Main street. 

Junction City, Kan. — Manager Jenks of 
the Orpheum theater at Army City, a new 
military post about ten miles from the 
city, is building a new theater at the big 
army camp. This theater will seat about 
seven teen -hundred. 

Luray, Kan. — Will Girordot, manager of 
the Hickman theater here, will also take 
the management of the Queen theater at 
Lucas. 

Sedgwick, Kan. — O. K. Mason of Wichita 
has purchased the Star theater. Former 
owner, Everett Edgington. 

Iowa City, la. — W. H. Englert has 
opened the Garden moving picture theater 
for business. 

Waverly, la. — H. G. Nichols has dis- 
posed of his opera house to Geo. Moulds 
of Dayton, la. 

Parker, S. D. — The Fad and Idle Hour 
theaters have been consolidated and the 
Idle Hour will be known as the Fad in 
the future. A. L. Jekyll is the manager. 

Antelers, Okla. — J. T. Moln has sold the 
new Dixie theater to J. C. Melton, recently 
of Tennessee. 

Osceola, Wis. — H. E. Burnett has dis- 
posed of his interest in the Lyric theater 
to G. H. Steindorff. 

Pittsburg, Kan. — McMullen Brothers are 
receiving bids for the reconstruction of 
the Orpheum theater here. 

Russell, Kan. — The Crystal theater has 



been reopened after having been closed 
for the past three months. 

Sharon Springs, Kan. — Mrs. Henrietta 
Pope has sold her picture show and has 
bought a show at Limon, Colo. 

Eldorado, Kan. — The Erie theater will 
soon be opened to the public. This is one 
of the newest theaters of Eldorado and 
has a seating capacity of 486. 

Wellsville, Kan. — Burton Smith and W. 
O. Collins have rented the H. A. Reed 
building and are remodeling it for use 
as a moving picture theater. • 

Jefferson City, Mo. — Fire. Dec. 10, de- 
stroyed the Gem moving picture theater 
here, entailing a loss of $22,000. 

Tucumcari, N. M. — Contract has been let 
to an Amarillo firm for a new theater to 
be erected by Messrs. Hurley and Haw- 
kins. It will cost more than $30,000 and 
work will begin in a few weeks. 

Fort Worth. Tex. — The Lyric Amuse- 
ment company chartered with a capital 
stock of $10,000 by Q. R. Thomson, V. V. 
Thomas, Jr., and M. R. Card. 

Storm Lake, la. — Martin J. Powell and 
Edward Roberts have consolidated their 
theaters, the Empress and the Princess. 

Mason City, la. — E. J. Brown has leased 
the Casino theater. 

Overly, N. D. — M. S. Gray has disposed 
of his moving picture show to Chas. Sny- 
der. 

Lamonte, Mo. — Parker Bros, have traded 
the equipment of the Electric theater to 
R. S. Viets. 

Caruthersville, Mo. — Cecil Mears has re- 
cently leased the Exchange theater and 
assumed control of its management. 

Rosendale, Mo. — The new opera house 
here has been opened to the public. 



Kansas City Business Notes. 

The General Film of Kansas City an- 
nounces that two prints of the new Pa- 
ralta Pictures have been received. These 
are "A Man's Man," featuring Warren 
Kerrigan, and "Madam Who," featuring 
Bessie Barriscale. A trade showing at a 
local theater of these pictures will be 
held at a local downtown theater in the 
near future. 

The elect office announces that prints 
on Eva Tanguay's "The Wild Girl" have 
been received and that bookings thereon 
are coming in rapidly. 

H. E. Lotz, special representative for 
Triangle from New York City, was a vis- 
itor in Kansas City, Dec. 15. He will go 
to St. Louis, Mo., from here, after which 
trip he will return to Kansas City for a 
visit of a week with friends here. 

Charles Goetz, district sales-manager 
for the Select Pictures Corporation, New 
York City, is making his headquarters 
temporarily at the Kansas City office of 
the company. He will make short trips 
into the Kansas City territory with O. R. 
Bandy, local salesman. 



Big Soldiers' Benefit Given in St. Louis 

Musicians' Union and Film Managers' Association at Odds Over Attitude of Union 
on Benefit Question — Two Sides of Controversy. 

By Mary Moore, 6035 Kingsbury BL, St. Louis, Mo. 

in patriotic interest, and added that the 
heads of the organization failed to give 
any sound reason for their action in re- 
fusing to play for the soldiers' benefit. 

The Union's Side of the Controversy. 

Following Mr. Thomas' attack on the 
Union, Marion Henderson, secretary of 
the musicians' organization, issued a 
statement to the press to the effect that 
his men had contributed freely in the 
past to patriotic affairs and could not see 
their way clear to donate their services 
further. 

Henderson said that inasmuch as the 



ST. LOUIS, MO. — D. M. Thomas, manager 
of Fox office in this city and chair- 
man of the arrangements committee of 
Film Managers' Association, is involved 
in a bitter controversy here with the 
Musicians' Union over the latter organi- 
zation's refusal to furnish music, gratis, 
for the Soldiers' Benefit which the film 
managers staged in three theaters on 
December 20. 

Immediately after being turned down 
by the musicians, Thomas gave out an in- 
terview for the correspondent of the 
World in which he declared that the St. 
Louis musicians' organization is lacking 



January 5, 1918 



THE MOVING PICTURE WORLD 



men depend on their wages for music 
rendered for a living-, they could not 
afford to donate to the benefit. , 

Thomas in rebuttal cited that there are 
scores of union musicians who do not 
play daily and called attention to the fact 
that some of the players who "hang 
around headquarters" might well have 
donated their services if the organiza- 
tion was patriotic. 

What the Union Conceded. 

The musicians conceded the right of 
the film managers to use only one union 
musician in the theaters on benefit day, 
instead of the usual three. It was at this 
point that the break came. The benefit 
managers turned down the musicians al- 
together and obtained the services of the 
regular army musicians from Jefferson 
Barracks. 

Aside from the row with the musicians 
the benefit had the support of the city in 
general. All the big film companies do- 
nated a reel for the performances. The 
three theaters used were the New Grand 
Central, Delmar and Liberty. 

An evidence of the patriotism back of 
the benefit may be had out of the fact 
that the theaters received nothing out of 
the receipts for th e day, and all attaches 
of the theaters, including the girl cash- 
iers, donated their services. 



Getting More Cancellations Than Contracts 

Conditions of Rural Theaters in Minnesota Not Encouraging to Exchange Men — 
New Associated Theaters and Exchanges at Odds. 

By John L. Johnston, 719 Hennepin Ave., Minneapolis, Minn. 

to hear the results of the meeting, not 
• much information "was given out. Mr. 
Hamlin, however, stated that he would 
announce the results of the convention 
shortly and that following a visit to New 
York by a representative of his organ- 
ization, local exchange men might be more 
calm. However, in the meantime, it is 
doubtly if either side really, honestly un- 
derstands the motives or ideas of the 
other and the battle is on. 



Floyd Lewis Organizes Home Guard. 

St. Louis, Mo. — Floyd Lewis of the 
Goldwyn offices in this city has or- 
ganized a branch of the Home Guards 
and has been unusually succesful 
through the co-operation of the Elks 
Club. Weekly training has been started 
and equipment is being arranged. Many 
of the film offices and some of the ex- 
hibitors have furnished men for the com- 
pany. 



Thomas McKean Joins Navy. 

Thomas McKean, manager of the Royal 
theater, and a son of G. B. McKean, man- 
ager of the Paramount office in St. Louis, 
has enlisted in the navy and is departing 
shortly for "somewhere on the sea." 



William Baker Goes to Cincinnati. 

William Baker, who has been in the 
Goldwyn office here, has been transferred 
to Cincinnati under Manager Pincus. 



MINNEAPOLIS, MINN. — Twin City ex- 
hibitors will say "Happy New Tear" 
•to one and another this year with a grin. 
The grin will mean that they have no 
personal grudge against New Year's, but 
that business is only fair and perhaps if 
another cold spell strikes these parts 
within the Yuletide season patronage at 
the theaters may fall off so much that 
even the exhibitors' grin might be absent. 
Local exchanges are getting undoubt- 
edly more cancellations from outside of 
the cities than contracts for new service 
and if some of the local exchangemen 
were weak-kneed some might feel like 
jumping into Minnehaha Falls after open- 
ing their morning mail. New Year, 191S, 
will find film conditions throughout the 
smaller towns of the Northwest in a de- 
plorable condition despite any state- 
ments to the contrary, and in the larger 
cities of the territory business will not 
equal that of a year ago even with ad- 
vanced prices, it is believed. The World 
correspondent overheard a city exhibitor 
arguing with a Minneapolis exchangeman 
over his inability to book a five-reel feat- 
ure and a certain episode of a recent 
serial for seven dollars a day, thus as- 
suring the writer that conditions must 
be pretty bad with full emphasis upon 
the last word. 

Local exchange men, in spite of all of 
their other troubles, are beginning to 
align themselves to battle against Thomas 
J. Hamlin's organization, the Associated 
Theaters, Inc. The exchange men have 
emphatically stated that the new body 
will not get any film from some of the 
leading exchanges. A score of local ex- 
changes have published a statement that 
no booking organization will be able to 
get film from them, but, undaunted, Mr. 
Hamlin and other members of the Asso- 
ciated Theaters, Inc., have just as em- 
phatically stated the several hundred 
stockholders now enrolled in the new 
body will positively be served and with 
the best of films. The Associated Thea- 
ters, Inc., organization held its first an- 
nual convention Monday, Dec. 17, and de- 
spite the fact that a good number of ex- 
change men and employees were anxious 



Ban on Bundles in St. Louis Theaters 



Director of Safety Forbids Patrons of 
Bundles in That Mi 

St. Louis, Mo. — War had added another 
rule to the management of film houses 
in this city, and the day of bundles and 
umbrellas piled on the "seat next you" 
is passed. 

At a meeting of the Exhibitors' League 
held during the week, Director of Safety 
James N. McKelvey, who has been ap- 
pointed by the United States Government 
as Supervisor of Explosives in St. Louis, 
visited the exhibitors and told them that 
within a few days he "would issue an 
order forbidding the carrying, into any 
theater, of any parcel, umbrella or other 
article which might contain explosives. 

McKelvey told the exhibitors that as 
the responsible Federal agent in the city 
he would take this precautionary step 
solely as a precaution, and explained also 
that there was nothing in the way of 
actual danger which prompted the move. 
He said that under such a rule the danger 
of carrying explosives into theaters — es- 
pecially dark movie houses — would be 
eliminated entirely, thus insuring safety 
for everyone from the start. 

Although the rule may cause incon- 
venience during inclement weather, the 
exhibitors by reason of the exigencies of 
war and general conditions are rather in 



Moving Picture Theaters Carrying Any 

ght Hide Explosives. 

favor of the stringent rule, and will very 
likely provide checking departments 
near the door of all theaters. 



Fair Business for St. Louis Theaters. 

St. Louis, Mo. — Although a delegation 
of exhibitors from this city is now in 
Washington seeking an adjustment of 
the theater war tax, the statement is un- 
questionably true that the picture patron 
has not even so much as taken the 10 per 
cent, tax into his consideration. 

Joseph Mogler, who operates three the- 
aters and who is president of the Ex- 
hibitors' League here, says that the tax 
has had a material effect on the busi- 
ness of the city's houses, but others de- 
clare, and cite figures to prove it, that 
the tax has taken none of their patrons. 

Dave Russell, manager of three of the 
largest houses here, declares that the tax 
has made little or no difference in his 
business, and Frank Tate and Louis 
Cella, two of the wealthiest exhibitors 
and theater owners in the city, have not 
even taken an interest in the adjustment 
process now being agitated. These men 
operate a string of houses, all of which 
are doing_ normal business without com- 
plaint from patrons. 



Ira J. Mantske Wins Promotion. 

Minneapolis, Minn. — Ira J. Mantske, for 
several years one of. the "faithfuls" at the 
local Mutual exchange here, has been re- 
warded for his continued good work by 
being appointed manager of the Mutual's, 
Kansas City office. Mr. Mantske left the 
city last week to assume his new duties 
and he carried with him the good wishes 
of a host of firm friends and admirers. 



G. W. Malone Heads Mutual. 

Mr. Mantske is succeeded at the Mutual 
by "Governor" George W. Malone, late of 
the Metro exchange. Outfitted with a 
new series of white ties and special Pic- 
cadilly collars, the "Governor" should 
(editorially speaking) lend considerable 
class to his new position. 



E. C. Davies Goes to Westcott Film. 

Also another change. Edward C. Davies-, 
who has been Ralph Bradford's first lieu- 
tenant at the Triangle, the Universal, the 
Saxe and the Goldwyn exchange, resigned 
his position with the latter-named ex- 
change last week to become Wisconsin 
district manager for the Westcott Film 
Corporation of Minneapolis. Mr. Davies' 
future headquarters will be located in 
the Toy building and it must be said that 
the efficient Mr. Davies entered into his 
new duties with a burst of rare enthus- 
iasm and confidence. 



Supreme Opens South Dakota Branch. 

Sioux Falls, S. D. — Manager Myron T. 
Conhaim, otherwise known as'Mike Con- 
haim, of the Supreme exchange, has an- 
nounced that a South Dakota branch ex- 
change has been opened at Sioux Falls, 
S. D. M. Conhaim has also sent Lee A. 
Horn out on the road in the interests of 
"The Italian Battlefront," despite the fac 
that Lee's lady friends from Ida Grove, 
Iowa, did not return home until two days 
after L. A. H. had to hit the trail. Con- 
haim, being a confirmed bachelor, had no 
respect, for Lee's feelings — seemingly. 



Special Features Booked. 

Minneapolis, Minn. — Jack Kuhn of the 
Emerald exchange has announced that he 
has four prints of the film, "A Slacker's 
Heart," booked solid until the third week 
of February. 

Manager Charles G. Branham, of the 
Strand, Minneapolis, has booked "I Be- 
lieve," controlled in this territory by the 
American Maid exchange. 

Manager Louis H. Coen, otherwise known 
as "Two Gun" Carter, has given out the 
information that "Draft 25S," featuring 
Mabel Taliaferro, has been booked into 
the Merrill theater, Milwaukee, for a two 
weeks' run. 

Manager James A. Keough of the New 
Lyric theater, Minneapolis, has booked 
Baby Osborne's latest, "The Little Pa- 
triot." for showing at his theater, Dec. 
26 to 29, inclusive. 

Manager James G. Gilosky, of the Al- 
hambra theater, St. Paul, has booked "My 
Little Boy," featuring Zoe Rae, for show- 
ing the first half of the week of Dec. 23. 
The St. Paul Daily News will cooperate 
with Mr. Gilosky in a publicity way on 
the feature. 



126 



THE MOVING PICTURE WOKLl) 



January 5, 1918 



Herrold Cantonment Theater Fears Failure 

Few Soldiers Left at Camp Dodge and Picture Theater Is Not Making Money — 
Hope for House When Fresh Troops Arrive. 

By Dorothy Day, Register-Tribune, Des Moines, la. 

Chamber of Commerce, and the receipts 
of the big production will be divided be- 
tween the Red Cross and the Soldiers' 
Candy Fund. The Yale Photoplay Corpor- 
ation of this city, the owners of "Joan" 
in this territory, are also co-operating 
with Mr. Blanchard in the showing-. 



DBS MOINES, IA. — It is the talk in Des 
Moines that the business at the Can- 
tonment theater is going to pieces Be- 
cause so many of the soldiers have been 
ordered to other cantonments, and the new 
contingents have not yet arrived, there are 
only about 6.000 soldiers at Camp Dodge 
at the present time. The more optimistic 
look upon this as the cause of the failure 
of the theater to show more than one time 
during the day, that at six in the evening. 
However, the pessimists claim that the 
boys in khaki are coming to town every 
time they have a minute off duty and not 
waiting to see any picture at the camp, 
no matter how good or how attractive the 
theater is made. 

The Liberty theater, owned by Elbert 
and Getchell of this city, will open the 
middle of January if the new contingent 
brings any business to the Herrold house, 
now running. 



Mutual Construction Manager in Des 
Moines. 

Des Moines, la. — G. B. Svenson, of the 
construction department of Mutual Film, 
was in Des Moines Tuesday, December 10, 
in conference with Manager Ballantyne. 
Although the lid is clamped down tight, 
rumors of re-arrangement persist in slip- 
ping out. 



Manager Hronek Back from War 
Service. 

Pocahontas, la. — L. A. Hronek, owner of 
the Princess theater in Pocahontas for 
several years, but who sold out six months 
ago to enlist for service to his country, 
has re-assumed the management and own- 
ership of his theater. F. W. Stegge, who 
owned the theater during Hronek's six 
months' absence, has gone to the defense 
of the colors in Hronek's place. The lat- 
ter having been honorably discharged. 

The Princess is the only motion picture 
house in this thriving little town of 1,100 
inhabitants. The only opposition, an 
opera house, was closed down several 
weeks ago. Mr. Hronek changes his pro- 
gram every day, operating his house six 
nights a weelt with Sunday matinee. 

Manager Hronek was in Des Moines last 
Saturday, arranging for the renewal of his 
Bluebird contract, and to arrange for the 
Jewel productions for the Princess. 



Well-Known Film Man Sells House. 

Fort Dodge, la. — H. J. Lego, well-known 
Iowa exhibitor, has recently sold his house, 
the Majestic in Fort Dodge, to J. K. 
Black. Mr. Lego accompanied Mr. Black 
on a trip around the exchanges in Des 
Moines and Omaha, acquainting his suc- 
cessor with the managers. It is to be 
hoped that Mr. Lego will not entirely 
forsake the film trade. 



Metro Acquires Two Live Salesmen. 

Des Moines. la. — The Des Moines office 
of Metro have acquired the services of 
two salesman. Ray White, recently of 
the Perfection pictures, will represent 
Metro in eastern Iowa. Harry Hyman. 
for three years connected with the World 
Film company as Omaha exchange man- 
ager and roadman, will represent the 
Metro office in western Iowa and Ne- 
braska. Both men have returned from 
their first trip witlt splendid results. 



Local Red Cross Benefit with "Joan." 

Des Moines, la. — Benjamin Blanchard, 
recently connected with the Freidman En- 
terprises in .Minneapolis, arranged to show 
the bis feature photoplay, "Joan the 
Woman," at the Coliseum in Des Moines, 
for five days beginning the 21st and in- 
cluding Christmas Day. Mr. Blanchard 
had tlie co-operation of the Des Moines 



Stolte Takes Long Xmas Vacation. 

Cedar Rapids, la. — Arthur Stolte, man- 
ager of the Strand theater in Cedar Rap- 
ids, one of the finest theaters in Iowa, 
left week before last for a Christmas 
vacation trip to the home of his mother 
in California. Mr. Stolte stopped off in 
Des Moines and Kansas City for short 
calls on the exchange managers. He will 
return soon after the first of the year. 



A Correction Concerning B. Burgess. 

Des Moines, la. — Bruce Burgess wishes 
an item of two weeks ago, stating that 
he would represent Metro after the first 
of December, corrected. Mr. Burgess is 
acting as roadman for the Paramount and 
Artcraft productions, working out of the 
Des Moines office of the K. C. Feature 
Film company. 



Englert Assumes Management of Garden 

Iowa City, la. — W. H. Englert, owner 
of the Englert and Garden theaters in 
this city, has assumed the management of 
the latter house. William McKenzie is 
operating the Englert, right across the 
street. Mr. Englert has booked "The 
Whip." the big state rights picture owned 
by the Tale Photoplay Co., in this terri- 
tory, for two days' run. 



Palace Theater Will Show Metro 
Pictures. 

Des Moines, la. — The Metro Pictures will 
return to the Palace theater, their old 
home, the 6th of January for a four-days' 
run every week. "The Voice of Con- 
science" will be the first production. 



Callers at Des Moines Exchanges. 

Des Moines,' la. — Several exhibitors 
from over the state paid visits to the Des 
Moines exchanges this past week. Among 
them, Mrs. Fred Smith of the Orient in 
Oskaloosa, was at the Metro office. Ed 
Awe, of the Strand in Fort Dodge, and Mr. 
Berger, of Williams and Berger of the 



Savoy in Garwin, were at the Pathe office. 
Ben Wiley, of the Lyric in Boone; C. E. 
Forest, of the Star in Farnumville; A. C. 
Stole of the Lyric: A. E. Humphrey of Ro- 
land; R. A. Hayes of the Lyric in Consul, 
and Ralph Walker of the American in 
Prairie City, were Mutual callers. 



New Cantonment Theater Opening De- 
layed. 

Des Moines, la. — Elbert and Getchell's 
new picture theater at Camp Dodge "will 
not be opened on December the fifteenth 
as planned, for some 8,000 of the troops 
at the camp have been transferred to the 
South, and it will be the first of the year 
before the next contingent will be drafted 
in and settled. Messrs. Elbert and 
Getchell have their huge house almost 
ready, but work will be temporarily halted 
until the middle of January. 



A. H. Blank Gets Marshalltown Strand. 

Marshalltown, la. — A. H. Blank has re- 
cently purchased the Strand theater in 
Marshalltown. Wilbur Ingledue. of the 
firm of Ingledue and Jenson. former 
owners of the Strand, was drafted into 
service with the first contingent, and is 
now in training at Camp Dodge. Mr. Jen- 
son did not feel like continuing the man- 
agement of the theater, hence the sale for 
the sum of $16,000. Mr. Blank has been 
fortunate enough to secure the services 
of J. Jolly Jones, Jr., to manage the house 
for him. Mr. Jones has been Metro's star 
salesman in Iowa and Nebraska for the 
past couple of years, previous to that he 
was manager of the Majestic theater in 
Des Moines, and previous to that was con- 
nected with several successful theatrical 
enterprises. 



J. J. Clark to Give Up Picture Interests. 

Bedford, la. — J. J. Clark, owner of the 
Steel theater in Bedford, has decided to 
give up the active management of the 
house and devote his time exclusively to 
his printing business. He has secured 
C. B. Owens, formerly manager of the 
Pastime theater in Bagley, la., to manage 
the Steel theater for him. Mr. Clark is 
the publisher of the Motion Picture In- 
dustrial Magazine, the official publication 
of the Motion Picture Industrial League of 
Iowa. 



"As good a* gold." "As white as 
snow." "As fine as silk." Why do 
other papers in this field invariably 
try to compete with the standard of 
the MOVING PICTURE WORLD? 
There's a reason. 



The Past Week With Film Men in Texas 



Majestic Theater in Dallas Burns — Fox 
Quarters — Lightless N 

By Douglas Hawley, T 

DALLAS, TEX. — By a narrow squeak 
Film Row, Dallas, escaped a fire which 
might have sent thousands of dollars 
worth of features up in smoke on the 
afternoon of Dec. 12. As it was the Fox 
company hustled a lot of stock out in 
time, and must seek new quarters, while 
other distributing branches were saved 
after a couple hours of anxiety by the 
heroic efforts of Dallas firemen. 

At 6 p. m., Dec 12, the Majestic theater 
building was totally destroyed by fire, 
entailing a loss for the Interstate Amuse- 
ment Company, Karl Hoblitzelle, presi- 
dent, of something more than $50,000. The 
fire occurred during a spell of the most 
wintry weather Texas has had in many 
a year. It was down to 12 above, and had 
been there for several days, and when the 
blaze was finally out the smoke-black- 
ened ruins were covered ice. 

No announcement has yet been made as 
to rebuilding intentions, and meanwhile 



Film Branch Next Door Has to Find New 
ights — Feature Records. 

imes-Herald, Dallas, Texas. 

the vaudeville offerings of the Interstate 
Circuit are being given at the Dallas 
opera house when bookings there permit. 
Fortunately the week of the fire was 
open time and there was no interference. 
The burned theater was in the heart of 
the film distributing center of Dallas. The 
Fox Feature Film Company had quarters 
directly next door. 



Lightless Nights Observed in Dallas. 

Dallas, Tex. — Sunday night, Dec. 16, 
was the first "lightless night" under the 
new order of the National Fuel Adminis- 
trator. It didn't affect Dallas picture 
theaters, except that possibly there were 
greater crowds in the theater district. 
The ruling is that lights shall not be 
shown on Sunday or Thursday nights, in 
places that are not open for business. It 
meant the extinguishing of thousands of 
candle power burned in the show win- 
dows of big department stores and the 



January 5, 1918 



THE MOVING PICTURE WORLD 



12 7 



like, while the theater "whie ways" con- 
tinued to blaze forth their wecome, to 
which thousands responded. 



Feature Record of the Week. 

Dalas, Tex. — For the week beginning 
Dec. 16, Julian Eltynge in "The Clever 
Mrs. Fairfax"; Maxine Elliott in "Fight- 
ing Odds," and Madge Kenney in "Nearly- 
Married," were big drawing cards at the 
Old Mill theater, Dallas, with simultane- 
ous releases in other of the larger North 
and South Texas picture houses. 

At the Hippodrome "The Lust of Ages," 
with Lillian Walker, began a week's run, 
with first pictures shown in Texas of 
the Halifax disaster, as an added attrac- 
tion. Manager Cameron of the Crystal 
offered William Russell in "New York 
Luck" and "The Pride of New York," the 
Fox feature with George Walsh opened at 
the Jefferson. At the Washington the 
seven-reel Triangle, "Because of a 
Woman," with Belle Bennett and Jack 
Livingston, was the week's offering. 



PACIFIC COAST NOTES. 
California Theater Featuring Music. 

San Francisco, Cal. — The California the- 
ater has increased the size of its sym- 
phony orchestra from eighteen to twenty- 
five men and has engaged the services of 
Philip Schinhan as organist. Most of the 
musicians are soloists and are members 
of the San Francisco Symphony Orchestra, 
the leading musical organization on the 
Pacific Coast. Orchestra selections are 
being made a distinct part of the pro- 
gram and, during- the intermission, when 
pictures are not shown, the musicians 
occupy the stage. 

Foreign Buyers in the Market. 

San Francisco, Cal. — Several buyers 
have been in the local market during the 
past week, purchasing films to be shipped 
out of this country, and a large quantity 
has been gathered together. R. J. Cas- 
tillo, formerly the Pathe representative 
at Mexico City, has been making pur- 
chases here and has had all titles trans- 
lated into Spanish. Parra & Campudi 
have also bought quite heavily for ship- 
ment to Peru and other South American 
countries. 



Film Exchange Changes. 

San Francisco. Cal. — Charles I. Luntz. 
road man for the Fox Film, has been 
made booker, succeeding C. C. Thompson, 
who has left to take up similar work with 
the Mutual exchange. 

Louis G. Stang, for years with the Mu- 
tual Film at San Francisco and Los An- 
geles, and until recently booker at the 
local branch, has resigned to enter an- 
other field. He is one of the oldest film 
exchange workers in this city in point 
of service. 

L. W. Thompson, formerly with the 
Paramount, has taken the place of F. B. 
McCoy as salesman for the Mutual. Mr. 
McCoy is now with the Select Pictures 
Corporation. 



San Francisco Notes. 

Walter Preddey recently shipped two 
Power's Cameragraphs No. 6B to the 
Grogg Amusement Co., Bakersfield, Cal., 
as well as a Mazda lamp outfit to the 
Red River Lumber Co. at Westwood, Cal. 

The Savoy theater is to be opened by 
William King with vaudeville and moving 
pictures. 

The charter of the Film Exchange Oper- 
ators' Union has been received and the 
members have taken the obligation. A 
minimum wage of $12.50 a week for wom- 
en has been established. 

M. J. Cohen, manager of the local office 
of the George Kleine System, went to Los 
Angeles recently, to represent the San 
Francisco film industry at the opening of 
the Kinema theater. 

The Garrick Amusement company has 
been incorporated with a capital stock of 
$10,000 by J. W. Hudson, Robert A. Hazel 
and Billee Glynn. 



X. K. Stout Tendered a Farewell Luncheon 

Popular Exchange Man Goes to Denver to Help Distribute Foursquare Pictures — 
Old Associates Wish Him Well— Those Present. 

By T. A. Church, 1507 North Street, Berkeley, Cal. 



SAN FRANCICO, CAL. — Before the or- 
ganization of the United Motion Picture 
Industry of Northern California, whose 
members comprise both film exchange 
men and exhibitors, it was almost impos- 
sible to arrange a meeting of members of 
the trade and secure a representative at- 
tendance. Of late, however, a decided 
change has been noticed in this respect 
and the film trade is getting together as 
never before, with all meetings well at- 
tended. On December 13 an au revoir 
luncheon was tendered to X. K. (Alphabet) 
Stout, who is leaving for Denver, and the 
private dining room at the Tait-Zinkand 
Cafe was hardly large enough to accommo- 
date all who wished to do honor to this 
popular film exchange man. 

The dining room was decorated for the 
occasion by a collection of posters that 
might well be preserved as relics of the 
industry, some of them harkening back 
to the very early producing days. The 
luncheon was presided over by Louis 
Reichert, president of the organization, 
and he called upon some of those present 
for remarks, some of those responding 
being James Beatty, E. O. Child, Sol Les- 
ser, Eugene H. Roth, H. H. Hicks, E. B. 
Johnson, M. L. Markowitz, Sidney E. Aljel 
and M. J. Cohen. The latter, in a neatly- 
turned speech, presented Mr. Stout with a 
handsome traveling toilet set in a leather 
case, on behalf of his associates in the 
United Motion Picture Industry of North- 
ern California. 

Mr. Stout is leaving for Denver to be- 
come connected with Ben S. Cohen in the 
distribution of p'oursquare pictures. He 
has been succeeded as manager of the 
local branch of the Select Pictures Cor- 
poration by H. H. Hicks, formerly man- 
ager of the G en eral branch here, but more 
recently with the Select at Los Angeles. 
Sidney E. Abel, special representative of 
the Select Pictures Corporation, is here, 
following an extended stay in the North- 
west. 



Freight Congestion Hurting Supply 
Business. 

San Francisco, Cal. — Edward H. Kemp 
is experiencing difficulties in securing 
stocks of Motiographs and parts from the 
factory, and is just now making deliveries 
on orders secured weeks ago. Among 
the latest installations are two machines 
in the Peerless theater, one for Fort Mc- 
Dowell, one for the Bethany Church and 
one for the Calvary Church, all of this 
city. 



New Producing and Distributing Con- 
cern Busy. 

Sm Francisco, Cal. — The Paul Smith 
Pictures company has moved its head- 
quarters from the Monadnock building to 
120 Golden Gate avenue and is actively 
engaged in booking its first production, 
"The Finger of Justice." It has purchased 
the studio of the California Motion Pic- 
ture Corp. at San Rafael, a suburb of this 
city, and has commenced preliminary work 
on its second picture, to be known as 
"More Deadly Than Battle." In order to 
handle the business that has already been 
developed the Paul Smith Pictures com- 
pany has been incorporated with a cap- 
ital'stock of $250,000 by Paul Smith, L. H. 
Glide and Frederick S. Wythe. 

A subsidiary concern, More Deadly 
Than Battle company, to handle the pro- 
duction of this name, has also been in- 
corporated with a capital stock of $75.- 
000 by Paul Smith, L. H. Glide. Frederick 
Wythe, Albert Ehrgott and Marion Vecki. 
"The Finger of Justice" has been shown 
over the entire T. & D. circuit and will 
shortly be presented at the Portola thea- 
ter of this city. When it was booked for 
presentation at Sacramento. Cal., Edw. 
Haynes, commissioner of education and 
official censor of moving pictures, refused 



to allow it to be shown at the T. & D. 
theater, suggesting that it be offered at 
some hall, not a public meeting place, and 
that admission be denied to children. The 
management of this house refused to can- 
cel the booking, making the claim that it 
had received the support of the press, the 
ministry and good government forces 
wherever it had been shown. The matter 
ended by the film being shown for four 
days to the greatest crowds ever drawn 
to this theater. 



E. J. Merlin Again a House Manager. 

Berkeley, Cal. — E. J. Merlin, for some 
time manager of the local house of the 
Turner & Dahnken circuit, but who re- 
signed to go to Chicago with locally-made 
coin machines, is back in the field in 
charge of a theater again, but this time 
is with the Beach-Krahn Amusement Co., 
which now has three houses in the East 
Bay section. Shortly after joining the 
coin machine organization the war tax 
became operative and it was necessary to 
devote attention to the making of a penny- 
attachment, and when this was done the 
factory was taken over for the manufac- 
ture of war materials, putting an end to 
the plan to go to Chicago. Mr. Merlin has 
had a wide experience as a theater man- 
ager, and he will be a valuable addition 
to the staff of the Beach-Krahn Amuse- 
ment Co. -At present he is stationed at 
the Strand theater. 



San Francisco Triangle to Move. 

San Francisco, Cal. — Arrangements have 
been concluded for the erection of a fine 
building at Golden Gate avenue and Jones 
street, the entire second floor of which 
will be occupied by the Triangle Film 
exchange, which has outgrown the present 
quarters. Excavation work is now under 
way on the site and will be rushed with 
all speed in order to have the building 
ready for occupancy early in the spring. 
The lower floor will be occupied by the 
Breck Photoplay Supply Co. 



Peerless Buys Re-Issues. 

San Francisco, Cal. — The Peerless Film 
Service has acquired the California, Ari- 
zona and Nevada rights to sixteen re- 
issues of early Keystone comedies. This 
concern has met with much success in 
booking the Hart re-issues, and the man- 
ner in which these have been received 
led Manager E. H. Emmick to take over 
the Keystone offerings. 



Mary Pickford Leads Parade. 

San Francisco, Cal. — Mary Pickford, who 
has been in this city for several days 
working on a San Francisco story, 
"Amarillo of Clothes-Line Alley," by Miss 
Frances Marion, delighted, thousands of 
spectators, blocked traffic on Market street 
and sadly disarranged business plans on 
the morning of December 13, when, clad 
in a skirted variation of a marine corps 
uniform, she marched in front of a United 
States Marine Corps band, baton in hand, 
to help spread news concerning enlist- 
ment in this branch of the service. An 
interesting feature of her triumph was 
the fact that the day before a local news- 
paper had made the indiscreet statement 
that moving pictures had become so com- 
mon that the doings of any of the stars 
was not of interest and had no news value. 
The answer to this was a wonderful dem- 
onstration, followed by columns of news- 
paper publicity that almost crowded out 
the war news. During her stay here Mary 
Pickford shared honors "with Miss Kate 
Stinson, the aviatrix, who flew from San 
Diego to this city, a distance of six hun- 
dred and ten miles, without a stop, break- 
ing all American records. The two girls 
had luncheon together and speedily be- 
came chums. 



128 



THE MOVING PICTURE WORLD 



January 5, 1913 



Seattle Exchange Organization Elects 

Meeting on December 11 Chooses J. A. Koeipal as President, A. W. Eden as Vice- 
President and M. Rosenberg as Secretary-Treasurer. 

By S. J. Anderson, East Seattle, Wash. 



Trust Company, said that it will probably 
be rebuilt for commercial purposes. 



SEATTLE, WASH. — At a meeting of the 
organization composed of the exchange 
managers of the Pacific Northwest at the 
Metropolitan Club, Seattle, on December 
11, permanent officers were elected and a 
name decided upon. The organization Is 
to be known as the Northwest Film Board 
of Trade. 

The officers elected were J. A. Koerpel, 
Northwest World manager, president; A. 
W. Eden, Fox manager, vice-president; M. 
Rosenberg, of De Luxe Feature Film, sec- 
retary-treasurer. The exchanges in Spo- 
kane, Portland and Butte will also be 
admitted to the Board of Trade. 

During the course of the proceedings at 
this meeting the Credit Committee brought 
up for discussion two or three cases which 
the committee had found it necessary to 
investigate. Chairman Steffy, of the 
Transportation and Traffic Committee, an- 
nounced that he and his committee had 
been in conference with the division man- 
agers of four express companies which 
operate out of Seattle, and that he had 
their assurance that the transportation 
of film would not be delayed during the 
holiday rush. 

"A concrete body is now formed which 
is ready to deal with the exhibitor for 
his and our own benefit," said President 
Koerpel to the World correspondent. "And 
we wish it understood that we are open 
to the suggestions from exhibitors 
throughout the territory as to how we 
may improve our service. Any sugges- 
tions that we receive will be forwarded 
to our individual home offices with our 
full endorsement, if we think them prac- 
ticable." 



Exhibitors' Film Chooses Headquarters. 

Seattle, Wash. — The Exhibitors' Film 
exchange, which distributes in the North- 
west territory the films owned by the 
First National Exhibitors' circuit, has 
been permanently established at 1200 
Fourth avenue, and the force is now com- 
plete. F. D. Fisher, secretary of the 
Greater Theaters company, which owns 
the Coliseum, Liberty and Mission, of Seat- 
tle, the Liberty and Columbia, of Port- 
land, the Rialto, of Butte, is the manager 
of the exchange. C. H. Feldman, for- 
merly with General in Seattle, is road 
representative in the Oregon and Wash- 
ington territory, and George J. Ekre, for- 
merly salesman for Select, has the Idaho 
and Montana territory. S. P. Peck, for 
several years assistant manager of the 
Seattle Triangle office, is Mr. Fisher's as- 
sistant. 



Select Exchanges Get New Salesmen. 

Seattle, Wash. — J. S. Woody, new man- 
ager of the Northwest territory for Select 
Pictures, announced this week an entirely 
new sales-force. They are E. M. Mont- 
gomery, former Triangle salesman; F. E. 
Tipton, formerly with Triangle, also, and 
H. B. Dobbs, recently connected with 
Metro in Seattle. 

There are other new features at the new 
Select headquarters which Mr. Woody did 
not announce, but which are, neverthe- 
less, quite apparent. One is the cham- 
pagne-colored silk sash curtains for the 
manager's office, and another is the neat 
oak railing with one of those little gates 
that can only be opened from the inside 
and which makes a correspondent feel 
like an outsider as he leans over it. 



Items from Seattle State Rights Field. 

Seattle, Wash. — Ray R. Kelsall. of the 
Premier Feature Film company, has 
bought out his partner, M. Finkelberg. 
The Premier company handles Moss and 
California Features. Mr. Kelsall will re- 
tain the present location of Premier at 
2016 Third avenue. 

The Greater Features company of Seat- 



tle has bought the Northwest rights to 
the Fairbanks burlesque comedy sold by 
the Broadway Films company. 

M. Rosenberg, manager of De Luxe Fea- 
ture Film company, returned last week 
from New York, where he spent several 
weeks. 



Carl Steam Traveling for Metro. 

Seattle, Wash. — Carl Stearn, formerly 
manager of the Denver Pathe office, is 
now traveling out of Seattle for Metro. 

A big trade showing of the De Luxe 
feature, "Blue Jeans," was given at the 
Seattle Metro office the week of December 
17. 

Harry Lustig, Metro special representa- 
tive, concluded his business in Seattle this 
week and left for San Francisco. 



A. H. Miller Meets Accident. 

Spokane, Wash. — A. H. Miller, salesman 
for the Spokane territory for Greater Vita- 
graph, was in a bus which was struck 
by a train last week. Mr. Miller was 
thrown through the bus window and was 
badly cut. He has been in a Spokane 
hospital, which, at this writing, he ex- 
pects to leave in a few days and continue 
his trip. 



C. E. Stillwell Signs for Vitagraphs. 

Seattle, Wash. — J. M. Tally, Northwest 
manager for Vitagraph, announced this 
week that C. E. Stillwell, of the Stillwell 
Amusement company, Spokane, had signed 
for the year's output of Vitagraph. 

"My thirty days spent in the great 
Northwest," said Mr. Tally, "has proved 
that those who call it one of the toughest 
territories in the United States must begin 
to change their opinion. I have found it 
anything but tough." 



Supply Business Holds Up Well. 

Seattle, Wash. — The Theater Supply 
company reports that the supply business 
is holding up unusually well. Two Motio- 
graphs were sold from the store this week 
to George Reizner, of Raymond and North 
Bend, and F. L. Stannard, of Wenatchee, 
bought from them a motion picture equip- 
ment for the Elks Club of his town. 



Spokane News Letter. 

By S. Clark Patchin, E 1811 Eleventh 
Avenue, Spokane, Wash. 

James McConahey Again Without a 
Theater. 

SPOKANE, WASH. — When the Strand 
theater was demolished by fire Decem- 
ber S James McConahey, manager, who is 
one of the pioneer moving picture oper- 
ators and managers of the Pacific North- 
west, was again without a home for a 
picture show, this being the second time 
this year. He was first obliged to go out 
of business when the Crescent store pur- 
chased the Best Show building on Main 
avenue and demolished it last spring, and 
again, when a blaze of unknown origin 
started in the Strand about 4:30 a. m. De- 
cember S and raged for two hours. 

The interior of the Strand, which was 
the old Spokane theater at W 809 First 
avenue, and a landmark in Spokane's the- 
atrical horizon for IS years, was badly 
damaged. Only the walls of the building 
were left intact and losses are estimated 
at $30,000 or $40,000. The building was 
insured for $31,000. The falling of a 
huge beam caused the rear wall to bulge 
outward, and city officials ordered the 
overhanging portions removed. 

Mrs. Mary Palmerston White, owner of 
the building, is in Honolulu, but H. With- 
erspoon, of the Spokane and Eastern 



Annual Children's Benefit at Liberty. 

Spokane, W a sh. — Poor boys and girls of 
the city will be the guests of L. W. Hut- 
ton at a special show at the Liberty the- 
ater at 10:30 a. m., December 2%, the date 
fixed for the annual entertainment of Spo- 
kane's poor children by the Shrine. 

Fred K. Jones, of the Shrine, is general 
chairman of the Christmas program 
planned for the boys and girls this year, 
and arrangements are being made by the 
committee for the entertainment of 500. 

Manager Sam W. B. Cohn, of the Lib- 
erty, is sending for a special film for the 
theater party. 



James R. Dixon Now in France. 

Spokane. Wash. — V. C. Hill, motion pic- 
ture operator at the Clemmer theater, has 
just received word that James R. Dixon, a 
picture operator with Dr. H. S. Clemmer 
for five years and who has been at Camp 
Mills, L. I., has left for France. 



Some Recent Hits in Spokane. 

Spokane, Wash. — Some of the moving 
picture shows that have crowded the Ly- 
ric to capacity houses are as follows: 
Charlie Chaplin in "The Champion," Dor- 
othy Dalton in "Chicken Casey," Winifred 
Allen and Jack Devereaux in "The Man 
Who Made Good," Kathleen Clifford in 
"Who is Number One?", Dorothy Dalton 
in "Wild Winship's Widow" and William 
S. Hart in a reprinted edition of his great 
Western, "Hell's Hinges." 

William Farnum, in the role of Sam 
Houston, hero of early Mexican hostilities 
in Texas, made a picturesque and inter- 
esting figure, and drew large audiences to 
the Casino the week of Dec. 3. 

"The Whip" drew many patrons of the 
Liberty to that showhouse during the 
week of Dec. 8. On Sunday afternoon, 
Dec. 9, at three o'clock, there was not a 
seat vacant in the house, and at each 
performance there were large crowds 
standing to witness this elaborate motion 
picture production. 

Marguerite Clark, starring in "Bab's 
Burglar," proved a big success for the 
Clemmer theater. 



Northwest News Letter 

By F. H. Madison. 
Wisconsin Theater Jottings. 

Osceola, Wis. — O. H. Steindorf, of 
Amery, "who conducts the Gem theater 
there, has purchased the interest of H. 
E. Burnett in the Lyric theater here, and 
will operate the houses in conjunction. 

Racine, Wis. — The Friedman company 
has taken a long-term lease on the theater 
under construction on Lake avenue, be- 
tween Fifth and Sixth streets. The thea- 
ter, which has an entrance on Main street, 
will seat 2,000. The Friedman company 
will continue to operate the Palace. 

Milwaukee, Wis. — The Jackson theater 
has been reopened under the management 
of R. S. Blickman. 

Marinette, Wis. — T. J. Aelick, of Chi- 
cago, succeeded E. R. Saether as manager 
of the three McElroy-Fitzpatrick houses, 
the Bijou, Strand and Marinette theaters 
here. Saether goen to Chicago, where he 
"will do the booking for the nineteen 
houses in the McElroy-Fitzpatrick string. 

Bangor, Wis. — Fred S. Darling has pur- 
chased the Majestic theater from Merlo 
Bros. 

West Allis, Wis. — J. H. Aiken, who has 
been conducting the Rex theater for three 
years, has sold it to Franz Cerl of Mil- 
waukee, who has been on a Chautauqua 
tour through the South. Chester Aiken, 
who with his brothers, Clarence and 
Harry, has been assisting his father in the 
managing of the Rex, will become a mem- 
ber of the National Army. 

Ripon, Wis. — C. W. Stewart has taken 
over the lease on the Auditorium theater. 



Tanuary 5, 1918 * THE MOVING PICTURE WORLD i 129 

STATE RIGHTS BUYERS: 

YOU ARE NOT BUYING A LAWSUIT when you 
secure the franchise for OUR two-reel KEYSTONE 
COMEDIES— 

OUR CONTRACT PROTECTS every buyer. 

JUST THINK OF IT ! ! 

TWENTY-EIGHT of them— the first selection from 
the entire KEYSTONE output of their biggest stars 
in their best comedies. 

Including THREE of the funniest 

CHARLIE CHAPLINS- 

and they are COPYRIGHTED. 

What Are You Going To Do About It? 

$80.00 PER REEL 

and 

WE PAY THE WAR TAX 

AND GUARANTEE all prints are taken from ORIG- 
INAL Negatives, which we own and control. 

Wonderful lobby display of photographs, and one, 
three and six sheet posters on each subject. 

COMMUNICATE IMMEDIATELY for quota for your territory. 

W. H. PRODUCTIONS COMPANY 

71 West 23rd Street New York 

'Phone Gramercy 3027 

In Answering Advertisements, Please Mention the MOVING PICTURE WORLD 



130 



THE MOVING PICTURE WORLD 



Januan 5, 1918 



E. R. Hickey, who has been manager of 
the Auditorium and the Armory theaters, 
retires from the exhibitors' field and will 
become identified with the Griffith film 
interests. 

Halcombe, Wis. — A. J. Edminster is in- 
terested in a project to erect an opera 
house here. 

Monroe, Wis. — Miss Marie Speck direct- 
ed a fifteen-piece orchestra which fur- 
nished the music for the opening of the 
Crystal theater, which is in the location 
of the old theater by the same name. As 
a special concession the war tax was 
waived the first night. R. T. Holcomb 
and Joseph Collins ore proprietors of the 
new house. 

Two Rivers, Wis. — The Globe-Naide the- 
ater has installed new projections. 

Phillips, Wis. — The Idle Hour theater 
has been so'ld to C. A. Nelson and E. H. 
Neef. 

Madison, Wis. — Construction of the 
moving picture theater for Dr; William 
E. Beecroft on East Mifflin street has be- 
gun. This building will be in the rear of 
the Strand, which will form the entrance 
and the foyer. It will cost $100,000. 



PORTLAND, ORE., NOTES. 

V. M. Schubach Never with Metro. 

Portland, Ore. — V. M. Schubach, genial 
traveler for Universal, wants to make it 
plain that he is not with Metro and 
never has been, as has been reported in 
trade journals. He has been serving Uni- 
versal for several years and intends to 
stay with the firm. He recently returned 
from a road trip through the territory 
which he reports was very successful. 



Hippodrome Improves Projection. 

Portland, Ore. — The Hippodrome the- 
ater, the big Ackerman & Harris house, 
is goin after improved projection, and re- 
cently installed two of the latest model 
machines furnished by Pete Sabo. The 
Hip is a combination vaudeville and pic- 
ture house, and it has been customary in 
some houses of this class to run the pic- 
tures through any old kind of way. The 
Hippodrome management is featuring its 
pictures, however, and the new equip- 
ment is the result. Owing to the indiffer- 
ent projection of pictures in some of the 
combination theaters, it has not been a 
credit to exchanges to Book pictures in 
thfs class of shows. 



Vaughn Has Business Getting Scheme. 

Kelso, Wash. — C. G. Vaughn, Vogue 
theater, has a business getting scheme 
which is hard to beat for a small town. 
His operating booth is equipped with a 
Motiograph machine and is big enough to 
swing the projector all the way around. 
Before the regular show starts he turns 
the machine through a porthole in his 
front wall and shows a Pord travel 
weekly or some picture on an open air 
screen across the street. Then he shows 
a short trailer on his picture after the 
crowd begins to gather. This he follows 
with a leader, inviting his audience to 
come in and see the rest of the show, 
which they usually do. 



New Show for Tillamook. 

Portland, Ore. — Reports have come from 
Tillamook, Ore., that another house has 
opened there, at the stand of the old Gem. 
The manager is Y. L. Peel, and new 
equipment has been installed by Pete 
Sabo. Partridge and Morrison moved 
Irom this location to the new Gem some 
time ago. 

Rainier Grand Reopens. 

Rainier, Ore. — The Grand theater has 
been reopened under the management of 
Norman and Gray, new men in the show 
business. This house has been closed for 
some time. 



Comedies Are in Big Demand in Oregon 

Greater Call Among Exhibitors of the Northwest Than Ever Before — War Times 
Patrons Want Enlivening — Plead for Laughmakers. 

By Abraham Nelson, 601 Journal Bldg., Portland, Ore. 



PORTLAND, ORE. — The comedy has 
come into his own. W. A. Mead, as- 
sistant manager for the Fox Film Cor- 
poration in these parts, recently made a 
trip through Eastern Oregon and Wash- 
ington and reports that the exhibitors 
are actually crying for comedy features 
as against the sob stories. He says it is 
on account of war conditions. 

Heavy feature programs without a 
comedy to lighten them are going to be 
losers for the unwise exhibitors, says 
Mr. Mead. Now that the big features, in 
six, seven and eight reels are becoming 
popular among exhibitors who are vieing 
with each other to show the biggest and 
grandest productions, the comedy is apt 
to be lost sight of in an effort to run the 
big show through in the usual short 
time. This is a grievious mistake, ac- 
cording to the Eastern Oregon exhibitors 
with whom Mr. Mead discused the ques- 
tion and who have become awakened to 
the situation. Mr. Mead's advice to ex- 
hibitors is to run a good comedy even if 
the show is a long one. 



Speaking About Children's Patronage. 

Portland, Ore. — Evidently for the lack 
of something more sensational, the Ore- 
gon Daily Journal, having about the big- 
gest circulation of any newspaper in 
Oregon, recently took occasion to head an 
article concerning the annual meeting 
of the State Association of County 
Judges. " 'Monies' Worse Than Saloons; So 
Says the Judge." The review of the as- 
sociation's doings was about a thousand 
words in length and all the remarks 
about the "Movies" that the learned judge 
made were contained in about forty 
words; this was seized upon by the Jour- 
nal as capital headline matter, to the dis- 
pleasure of the Portland film fraternity, 
who have been unable to account for the 
newspaper's attitude. 

That the present day moving picture, 
as it concerns the big downtown theaters 
should be the cause of less concern among 
the child welfare people than it has been 
heretofore, is evidenced by statistics 
gathered at one of the biggest Portland 
theaters. Checking over the business for 
the first fifteen days in December, it is 
noticed that the average children's at- 
tendance on a day when there are five 
thousand adult admissions is less than 
one hundred, that during a day when 
there are two thousand adult tickets sold, 
the average children's admisison is about 
20. 

Manager E. J. Myrick, of the Liberty, 
is going to give a special show to chil- 
dren on Christmas to ascertain how popu- 
lar motion pictures are with the young- 
sters. He is making plans to entertain 
five thousand youngsters absolutely free 
with a special children's picture and lots 
of candy for everybody. 



C. W. Meighan Again an Exhibitor. 

Portland, Ore. — C. W. Meighan, presi- 
dent of the Oregon Exhibitors' League, 
and former manager of the Peoples Amuse- 
ment Company, is back in the exhibition 
game again after a fling on the road as 
film salesman. Mr. Meighan has taken 
over the management of the Crystal, the 
leading theater at Astoria, and it is ru- 
mored that he has acquired an interest hi 
the business. The Crystal uses feature 
pictures and three acts of vaudeville. 

Mr. Meighan is noted for his progres- 
sive methods of theater management and 
he has already put in several innovations 
at the Crystal with good effect. The Cry- 
stal was formerly operated by Strauss & 
Dean, and Mr. Strauss has been conducting 



it for the past year after the death of his 
partner. 

Richard Hobson, house manager at the 
Crystal, was a recent visitor in Portland, 
and reported excellent business at his 
theater despite the war conditions. Prices 
in Astoria were raised a nickel to meet 
the war tax and the patrons took the raise 
without comment. The Crystal is now get- 
ting 25 and 35 cents. 



Turkeys Got Business for Alhambra. 

Portland, Ore. — W. E. Tebbetts, owner 
of the Alhambra theater, demonstrated 
this past Thanksgiving that prizes, if 
given judiciously, get the business for su- 
burban theaters. Mr. Tebbetts had a serial 
that was getting over only fair, so he 
arranged to give away fifteen turkeys 
prior to Thanksgiving, making the serial 
nights the big nights. Crowds flocked to 
the Alhambra and the patrons brought 
their children, paying the full price of ad- 
mission for them in order -to get a ticket 
that might win a turkey. 

The money was well spent, says Mr. 
Tebbetts, inasmuch as the crowds took 
hold of the serial and have been following 
it ever since. H, C. Phillips, at tfie Tivoli, 
and G. T. Holtzclaw, at the Circle, also 
gave away turkeys preceding Thanksgiv- 
ing with good results. 



J. J. PaTker Exploits Industries. 

Portland, Ore. — J. J. Parker, manager- 
owner of the Majestic theater, believes 'n 
exploiting the state of Oregon at every 
opportunity. Recently he delegated W. 
A. Van Scoy, Pathe camerman, to photo- 
grapth a ship launching, many of which 
are now held on the Willamette river. 
Manager Parker then wrote the sub-titles 
to go with the picture and it was a feat- 
ure of the Majestic, attracting much at- 
tention because of its popular character. 



Geo. Bligh Plays Road Shows. 

Portland, Ore. — George Bligh, Salem, 
Ore, theatrical magnate, was in Portland 
a few days ago booking service and 
talked of the changed business condi- 
tions since the advent of the war tax. 
Since the photoplay theaters raised their 
prices, road shows have become more 
popular in the Capital City, he says. 
People feel the raise more when it comes 
to pictures than they do when it con- 
cerns road shows and the popularity of 
the latter has resulted. 

Mr. Bligh is now using the Salem opera 
house for road shows, and recently show- 
ed "Watch Tour Step" to capacity busi- 
ness with a top price of two dollars. Six 
months ago, says Mr. Bligh, he would not 
have dared played shows of this caliber. 



Are They Fooling Themselves? 

Portland, Ore. — "How's business?" the 
writer asks well-known exhibitors, hav- 
ing in mind always the war tax. "Great," 
the exhibitors answer in a matter of fact 
kind of a way. 

But is business in Portland great? The 
writer says, No. A review of the situa- 
tion for the month of November and part 
of December since the war tax went into 
effect indicates that exhibitors are either 
trying to fool each other if not them- 
selves by maintaining that business is 
great. The increase in prices, even if in 
pennies only, has caused the business to 
fall off, and where conditions with the- 
aters have been precarious heretofore 
they are now alarming. This is more true 
than ever in the towns where recent re- 
cruiting has cut down the show going 
population. 



January 5, 1918 



THE MOVING PICTURE WORLD 



131 



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Advertising Aids for Busy Managers 

COMPILED BY THE MOVING PICTURE WORLD'S STAFF 



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TROUBLE MAKERS. 
William Fox Presents Jane and Kath- 
erine Lee in a Rollicking Farce De- 
signed Especially to Exploit Their 
Fun-making Abilities. 
Cast. 

Mrs. Dehr Lillian Concord 

Jane ( ( Jane Lee 

Katherine! Her children ) Katherine Lee 

Daniel Whitcomb Richard Turner 

Job Jenkins Robert Vivian 

Isaac White William T. Hayes 

Manny Stuart Sage 

Cynthia Frances Miller 

Written and directed by Keanan Buel. 
The Story: Jane and Katherine are the 
children of Mrs. Lehr, a widow, but they 
might as well be your children, for they 
do the things all children do that are fun- 
nily exasperating. They drive their mother 
wild, but when Mrs. Lehr's brother is sus- 
pected of murder, these lovable little 
troublemakers solve the mystery without 
half trying arid win a reprieve for their 
condemned uncle. 

For the Program: The Fox Baby Grands in 
a new bunch of mischief. 

If you w r ant to laugh, here's your chance. 
Advertising Phrases: They made trouble 
until trouble came, then they drove trouble 
away. 

Trouble-making trouble menders. 
Feature These Players: Jane and Kather- 
ine Lee, the tiny comedy stars. 
Stunt Suggestions: Place a mirror in the 
lobby with a sign: "If you cannot find a 
trouble maker here, there are two inside 
the theater." Get out throwaways headed 
"Murder" in the largest possible type. Of- 
fer a reward for the discovery of the mur- 
derer of Job Jenkins and wind up with 

"for further information apply at the 

theater or see The Trouble Makers (date)." 
Keep the last lines the same size as the 
body type. Do not use display. 
Advertising Aids : Two each one, three and 
six sheets. One 24-sheet. Lobby displays 
8x10, 14, 11x14 and 22x28. The latter are 
colored. Slides. Mats. Press sheets. 
Released December 9. 



THE PRIDE OF NEW YORK. 
Fox Presents George Walsh in a Story 
That Starts with the Draft and Ends 
in the Trenches. Written and Pro- 
duced by R. A. Walsh. 
Cast. 

The Son George Walsh 

The Father James A. Marcus 

The Mollycoddle William Bailey 

The Girl Regina Quinn 

The Story: Meeting upon an iron beam, 
twenty stories above the street, the Boy 
and Girl become interested in each other, 
though a wealthy rival makes things hard 
for the Boy until both are drafted for the 
National Army; The uniform proves a 
great leveler. The Girl goes to France 
with a Red Cross unit and is there when 
the Boy proves the mettle that is in him. 
For the Program: Is your boy over there? 

It isn't money that makes the soldier. 
Advertising Phrases: George Walsh cap- 
tains a Tank in The Pride of New York. 
It's not the shoulder straps that makes 
the man. 



Hill These Players: George Walsh as the 
young hero who operates a "tank" and 
saves the day. 

Stunt Suggestions: For a week before the 
showing try and get a Red Cross worker 
to give instructions in knitting to Red 
Cross specifications. At some matinee hold 
a knitting contest, judged by the Red 
Cross, a season ticket for a month being 
given to the one doing the most work in 
ten minutes. Get press pictures of tanks 
and display in the lobby, explaining that 
Walsh drives one in The Pride of New 
York. 

Advertising Aids: Two each, one, three and 
six sheets. One 24-sheet. Lobby displays, 
8x10, 11x14, 22x2S. Slides. Press sheet. 
Mats. 

Released December 9. 



THE VOLUNTEER. 
William A. Brady Presents Madge Evani 
and Henry Hull in a Timely Drama 
of Today, Dealing with the Recruit- 
ing Question. 

Cast. 

Madge Evans Madge Herself 

Her Mother Muriel Ostriche 

Her Father Victor Kennard 

Friend Timothy Jack Drumiere 

Friend Tabitha Kate Lester 

Jonathan Henry Hull 

Pop Captain Charles 

Directed by Harley Knoles. 

The Story: Madge's father enlists for ser- 
vice in France and her mother joins the 
Red Cross. The child is taken from her 
studio work to go to her mother's parents 
The little studio star finds life strange in 
the cold atmosphere of a Quaker home 
and cannot grow accustomed to the 
change. Then her last picture is an- 
nounced at the local theater. Her grand- 
parents steal into the house and Madge 
herself walks four miles to attend the per- 
formance. Her picture softens the stern 
heart of her grandfather and in the end 
he not only countenances his son's en- 
listment, but forgives Madge's mother for 
marrying "outside the faith." 

For the Program: Behind the scenes in 
Pictureland. 

A picture star in a Quaker home. 
Advertising Phrases: He put country be- 
fore creed. 

A vivid visit to the picture players. 
Feature These Players: Madge Evans, the 
tiny Brady star as herself. 

Henry Hull, as the Quaker-patriot. 
Stunt Suggestions: Have a little girl in 
the quaint Quaker dress distribute cards 
to patrons reading "Please come and see 
me (date) in The Volunteer, supported by 
all the Brady stars." For the lobby set up 
a recruiting tent with a young Quaker 
telling the crowds that country comes be- 
fore creed. For street work parade the 
Quaker between two uniformed men, with 
a sign, "He put Country before Creed. See 
The Volunteer at (house and date)." 
Advertising Aids: Cuts and mats. Two 
one-column and one two-column scene cuts 
and mats. Special three-column mats only. 
Press sheet. 

Released December 24. 



THE HEART OF A LION. 
William Fox Presents a Picturization of 
Ralph Connor's Novel, The Doctor, 
Presenting William Farnum and a 
Notable Cast. 

Cast. 

Barney Kemper William Farnum 

Margaret Danforth Mary Martin 

Dick Kemper William Courtleigh, Jr. 

Iola Hamilton Wanda Petit 

Tex Walter Law 

Hiram Danforth, M.D Marc Robbins 

Dol 'y Rita Bori 

Director, Frank Lloyd. 
The Story: Barney Kemper, a farmer, does 
not realize the worthlessness of his 
brother, Dick, until the latter not only 
bleeds him out of his last cent, but is 
caught making love to Barney's fiancee. 
Barney disappears. Dick reforms and 
turns to the ministry. They meet again 
in a western mining camp where Barney 
saved Dick from Tex, a bad man, and at 
the same time wins a bride. 
For the Program: He saves his brother and 
wins a bride. 

William Farnum in a blue-shirt ro- 
mance. 

Advertising Phrases: William Farnum in 
a new drama of the untamed west. 

See the terrific fight between William 

Farnum and Walter Law in 

Feature This Player: William Farnum in 
a new western character. 
Stunt Suggestions: Get some minister to 
preach to the film, using as his text Mat- 
thew V:28. Use the same text on a mail- 
ing card with the copy "Have you read 
Matthew V:28? Do you believe it? Then 
you will want to see William Farnum in 
The Heart of a Lion at (theater and 
date)." 

Advertising Aids: Two each, one, three and 
six sheets. One 24-sheet. Lobby displays 
SxlO, 11x14 and 22x28, the latter in colors. 
Mats. Slides. Press sheet. 
Released December 16. 

THE KINGDOM OF LOVE. 
William Fox Presents the Stellar Debut 
of Jewel Carmen in an Unusual Tale 
of the Alaska Gold Fields by Dotv 
Hobart. y 

Cast. 
Violet Carson (known as Violet Dale), 

Jewel Carmen 

Violet as a child Nancy Taswell 

Rev. David Cromwell L. C. Shumway 

Caribou Bill G. Raymond Nye 

Buck Murdock MacQuarrie 

Frank Carson Fred MMton 

Frank as a child Ernest Wade 

The Story: Left alone in the Klondike by 
the death of her father, Violet is ap- 
proached by a young man, who seeks her 
aid in going to his sick mother. He proves 
to be her brother, and to get him money 
for his trip, she offers herself to the high- 
est bidder. She is "bought" by the min- 
ister, who mortgages himself to the saioon 
keeper. Death cancels the debt and the 
daring venture ends happily. 

For the Program: Is wrong ever right? 
A minister mortgaged himself that he 
might buy her. 

Advertising Phrases: Dive keeper loans a 



132 



THE MOVING PICTURE WORLD 



January 5, 191* 



minister money with which to buy a young 
girl. 

She sought to sacrifice herself to soothe 

her mother's last hours. 
Feature This Player: Jewel Carmen, for- 
mer leading woman for William Farnum, 
in her first stellar role. 

Stunt Suggestions: Coax the ministers and 
women's clubs to discuss the ethics of the 
sale. Perhaps you can work this through 
the daily paper if there is one. Use a 
teaser snipe "Is a girl right in selling 
herself for her mother's sake?" Repeat 
this on half sheets with "See The Kingdom 
of Love at (house and date)." 
Advertising aids: Two styles each, one, 
three and six sheets. One 24-sheet. Lobby 
displays, 8x10, 11x14 and 22x28. The latter 
in colors. Slides. Mats. Press sheet. 

Released December 23. 



NEW YORK LUCK. 

The American Film Co. Presents William 

Russell in a Five-part Story of Maine 

and the Movies by Edward Sloman. 

Cast. 

Nick Fowler William Russell 

Gwendolyn Van Loon. Francelia Billington 

Dad Fowler Harvey Clark 

Jimmie Keen Clarence Burton 

Steve Diamond Edward Peil 

Lord Cheadle Alfred Ferguson 

Peter Van Loon Frederick Vroom 

Palter Carl Stockdale 

The Story: Kick Fowler is the station 
agent at a Maine village and his day- 
dreaming seriously interferes with his ef- 
ficiency as a railroader. When he barely 
escapes the responsibilty for a head-on 
collision, he gives up the job to go to the 
city at the instance of a motion-picture 
director. He is given a rousing send-off, 
but it doesn't seem the same in the big 
town. He is about to write home his 
despair, but he feels that they want ro- 
mance not hard-luck stories, and he weaves 
a letter around his supposed adventures 
with the girl he came to town to seek. 
The letter is good enough to sell for a 
picture plot — and he meets the girl, too. 
For the Program: The small town boy and 
the big town girl. 

He lives the romance he wrote. 
Advertising Phrases: Day dreams that 
brought the dough. 

He fell among thieves, but married mil- 
lions. 

Feature These Players: William Russell as 
the day dreamer who made good. 

Francelia Billington, as the only girl. 
Stunt Suggestions: For the lobby build up 
a scene model on a dirt-covered table with 
twigs and cardboard houses. Lay tracks 
for toy trains, and put two trains facing 
each other. On the backing letter: "These 
two trains are rushing together while the 
man who might avert a tragedy was day 
dreaming of New York conquests. To learn 
how it came out, see New Tork Luck 
(date)." If the trains are borrowed add 

"Toys from ." For the street make a 

dummy motion camera and pretend to 
take pictures. When a crowd gathers, flash 
a sign reading "Nick Fowler (William 
Russell) was a station agent in a Maine 
town, but broke into the Movies in New 
York Luck (house and date) tonight. ' 
Advertising Aids: One. three and six sheets. 
Banner. One, two and three-column cuts 
and mats. Program cover cut 4x4. slides, 
lobby photos 11x14 and 22x28. Slide. Press 
sheet. 



UNTIL THEY GET ME. 
Triangle Presents a Vivid Story of the 

Canadian Rockies and the Northwest 

Mounted Police. By Kenneth B. Clark. 
Cast. 

Margy Pauline Starke 

Richard Selwyn Joe King 

Kirby Jack Curtis 

Draper Wilbur Higbee 

Mrs. Draper Anna Dodgd 

Sergt. Bianey Walter Perry 

Directed by Frank Borzage. 
The Story: Kirby, the object of relent- 
less pursuit by Richard Selwyn, of the 
Mounted, promises to return on each an- 
niversary of the birth of his motherless 
little daughter "until they get me." He 
"confides his secret to Margy and she acci- 
dentally reveals it to Selwyn. An in- 
genious complication rises with a novel 
solution. 

For the Program: He told his secret to a 
woman. 

Birthdays that were fraught with 

danger. 
Advertising Phrases: He "got" his man, 
and the girl, too. 

A tragedy of the land of snows. 
Feature These Players: Pauline Starke, as 
the protege of the mounted police. 

Joe King, as the policeman. 
Stunt Suggestions: For lobby or store win- 
dows use a crude cradle (rustic or soap 
box) covered with a gay Indian blanket. 
For the card "Each year a man risked his 
life for the sake of this motherless babe 
in Until They Get Me (house and date). A 
story that's different." Send out a "squaw" 
carrying a well-wrapped doll. On her back 
place a sign reading: "See the youngest 
actor in the world (four days old) in Until 
They Get Me (house and date). She earned 
$40 before she was seven days old." 
Advertising Aids: Two one, one three and 
one six-sheet. Herald in rotogravure 
Lobby displays. 11x14 in sepia and tinted. 
Tinted scene, 22x28. Electros and mats. 
Press sheet. 

Released December 23. 

THEATRE 
MANAGERS 

Look for our 
New Department 
"ADVERTISING 
AIDS FOR 
BUSY 

MANAGERS" 
Every 
' Week 
You Can 
Use It 
and 
You Should. 



BLUE JEANS. 
Metro Releases B. R. Rolfe's Seven-act 
Presentation of Joseph Arthur's Fa- 
mous Success, Blue Jeans. Adapted 
by June Mathis and C. A. Taylor. 
Cast. 

June Viola Dana 

Perry Bascom Robert Walker 

Sue Eudaly Sally Crute 

Ben Boone Clifford Bruce 

Col. Henry Clay Risener. . . .Henry Hailam 

Jacob Tutwiler Russell Simpson 

Cindy Tutwiler Margaret MeWade 

Jack Bascom Augustus Phillips 

Directed by John H. Collins. 
The Story: An adaptation of one of the 
successes of twenty-five years ago and the 
pioneer play with a mechanical- sensa- 
tion. Blue Jeans has pleased three gen- 
erations of playgoers as a stage drama, 
the original production listing Robert Hil- 
liard and Jeannie Yeamans as its stars. 
The story of Perry Bascom's adventures 
in the little Indiana town of Rising Sun 
has lost none of its charm and the sensa- 
tional sawmill scene still proves a whirl- 
wind sensation. 

For the Program: The "Old Homestead" 
of the Middle West. 

The small town idyl. 
Advertising Phrases: "Ask Dad, he knows 
it." 

A play of homely sentiment and thrills. 
Feature These Players: Viola Dana as 
June, the little waif. 

Robert Walker, as Perry Bascom. 
Sally Crute as the village, vampire. 
Augustus Phillips as Jack; 
Stunt Suggestions: The sawmill scene will 
make a striking lobby display, and can be 
handled inexpensively or elaborately, as 
desired. For street work reproduce the 
Rising Sun band, which figures in the 
story. You can use them in a campaign 
parade with a transparency reading: "For 
Congress, Jim Nelson," and another adver- 
tising your house and attraction. 
Advertising Aid: Not given. 

NAN OF MUSIC MOUNTAIN. 
Jesse L. Lasky Presents Wallace Reid 
in .Nan of Music Mountain, by Frank 
H. Spearman. Screen Version by 
Beulah Marie Dix. 

Cast. 

Henry de Spain Wallace Re 1 . 1 

Nan Morgan Ann LiUle 

Duke Morgan Theodore Roberts 

Gale Morgan James Cruze 

Sassoon Charles Ogie 

Logan Raymond Hatton 

Sandusky Hart Hoxia 

Bull Page .Guy Oliver 

Scott James P. Mason 

Jeffries Henry Woodward 

Lefever Ernest Jjy 

Nita Alice Marc 

McAlpin Horace B. Carpenter 

Directed by George H. Melford. 
The Story: Henry de Spain, a young moun- 
taineer, is made General Manager of the 
Thief River stage line, because he can 
shoot and someone is needed to clean up 
the "Morgan Gang," led by Duke Morgan, 
with whose pretty niece. Nan, de Spain la 
in love. He is wounded by the gang, but 
rescued by Nan. Duke plans to marry Nan 
to her worthless cousin. Gale, but Nan 
loves de Spain and fights him off. De Spain 
comes to carry her off and succeeds, but 
Nan learns, to her horror, that it was her 



STVT> #*"*¥ AT * F>ve Thousand $1.25 

T*Wl I \ l\\ rfTen Thousand 2.50 

1 L/vlxlL/ O Fifteen Thousand 3.75 

__ __ _ 1 *- 1 Twenty-five Thousand 5.50 

KOll 1 1CK61S a, 0ne 7 Huna?ed n Thousand! . . 10JJ0 



Your own special Ticket, any printing, any colors, 
accurately numbered; every roll guaranteed. Cm* 
pon tickets for Prize Drawings, 5,000 $2.50. Prompt 
shipments. Cash with the order. Get the samples. 
Send diagram for Reserved Seat Coupon Tickets, 
serial or dated. Stock tickets 5,000 to 25,000 fifteen 
cents per thousand, 30,000 ten cents, 100,000 nine cents. 

National Ticket Co., Shamokin, Pa. 



January 5, 1918 



THE MOVING PICTURE WORLD 



133 



Uncle who de Spain has vowed to kill to 
avenge the death of his father, and she 
starts back to the old ruffian. De Spain 
follows and in the end peace is made be- 
tween the Morgans and the stage line. 

For the Program: Love averts a blood 

atonement. 

A notable story with a still more nota- 
ble cast. 

Advertising Phrases: He wooed under fire 
and wedded in the snow. 

Wallace Reid as the man who dared 

death for love. 
Feature These Players; Wallace Reid is 
the announced star of this production, 
but it will pay to play up the general ex- 
cellence of a cast including Ann Little, 
Theodore Roberts, James Cruze and 
Charles Ogle, all of whom have starred. 
Stunt Suggestions: If you can get a west- 
ern looking stage, letter it "Thief "> r alley, 
Lirfe," and send it through the streets 
with a four-horse team. Interest book 
stores in displaying the book. Lend, them 
scene photographs with which to attract 
attention. For the lobby frame a copy of 
the book behind glass, having it open at 
some exciting situation, the suspense of 
which is carried to the next page. Letter 
the card: "You cannot turn the page and 
read the rest. You can come in and see the 
whole story (date)." 

Advertising Aids: Two one, two three and 
two six sheets. Photos, SxlO, 11x14 and 
22x29. Cuts and mats, five one-column, 
two three two-column and two three- 
column, each for star and production. Ad- 
vertising layout mats. Slides. Press book 

Released Dec. 17. 



THE FAIR BARBARIAN. 
Jesse L. Lasky Presents Vivian Martin 
in a Dramatization of Mrs. Frances 
Hodgson Burnett's Famous Novel. 
Adapted by Edith M. Kennedy. 
Cast. 

Octavia Bassett Vivian Martin 

Martin Bassett G. H. Geldert 

Jack Belasy Douglas McLean 

Belinda Bassett Jane Wolff 

Lady Theobald Josephine Crowell 

Lucia , Mae Buch 

Rev. Poppleton William Hutchinson 

The Story: Octavia Bassett, a breezy 
American girl, is immured in a small Eng- 
lish town with her aunt, a resident. She 
does not like the easy-going life and her 
efforts to inject some "pep" "into the sleepy 
residents is electrifying. The men all 
want to marry her and the women are all 
afraid that she will cut them out, but in 
the end Jack Belasy turns up, and they 
find that they have worried over nothing. 
But Octavia certainly did rearrange the 
town. 



For the Program: An American breeze in 
a British calm. 

She had the women worried, but she 
didn't want their men. 
Advertising Phrases: Breezy as Boreas. 

As peacefully calm as a cyclone. 
Feature These Players: Vivian Martin, as 
the breezy American girl. 

Douglas McLean, as her American sweet- 
heart. 
Stunt Suggestions: Fake a dozen "scalps" 
from an old fur rug, painting the under 
side of the skin a bright red. String i:j 
the lobby or set on a frame with a blood- 
stained tomahawk and carving knife, with 
a sign: "They thought the breezy Ameri- 
can was after scalps — but she wasn't. See 
Vivian Martin in The Fair Barbarian 
(date)." Send a girl (or man dressed as a 
girl) in Indian dress through the streets, 
with a back sign reading "Pocahontas was 
the first barbarian to invade England. Who 
was the second? See The Fair Barbarian 
at (house and date)." 

Advertising Aids: Two styles each, one, 
three and six sheets. Photos: ten 8x10, 
black and whites, eight 11x14 and two 22x 
28 in colors. Cuts and mats for both star 
and production, five each one-column, three 
two-column and two three-column. Ad- 
vertising layout mats. Slides, Press book. 
Released December 17. 



WITHOUT HONOR. 

Triangle Presents an Engrossing Study 
of a Weak Willed Man and a Woman 
Who Truly Placed Love Before 
Honor. By C. Gardner Sullivan. 
Cast. 

Jeanie McGregor Margery Wilson 

Breeze Ballard Arthur 'loon 

Deacon Hanaford Walt Whitman 

Roy Hanaford Darrell Foss 

Mrs. Dawson Anna Dodge 

Ha"nk Dobbs Walter Perkins 

Directed by E. Mason Hopper. 
The Story: Weak willed and revolting at 
the intolerable condition of his home life, 
Roy Hanaford seeks to lose his identity in 
the city. Befriended by Ballard, he finds 
new prosperity and marries again, con- 
cealing the fact of his former marriage, 
but her father finds out and to save the 
man she loves from prison Jeannie de- 
nies the marriage and bravely bears her 
burden of shame until it is lifted by other 
means. 

For the Program: She loved her husband 
more than honor. 

She saved him from a felon's cell to fill 
a drunkard's grave. 
Advertising Phrases: The gripping story 
of a supreme sacrifice. 

A woman who truly loved. 



Uncle Sam Says "light Weight For Me" 



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66 Cushman Electric Power Plants 
for the U. S. Government 

This picture shows 66 Cushman Outfits that were 
bought by the U. S. War Department for use at 
the various army posts. 

CUSHMAN 
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Give Clear, Bright, Steady Pictures 

They are extremely light weight and compact — 
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Throttle Governor, connected to Schebler Carbu- 
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Write for free booklet and prices. 

CUSHMAN MOTOR WORKS 

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Feature These Players: Margery Wilson 
as the sacrificing young wife. 

Arthur Moon, as the man who saved the 

day. 
Stunt Suggestions: It should be easy to 
start a newspaper or club controversy on 
the question of whether a woman's greater 
duty is toward her husband or her child. 
Use teaser snipes with the same ques + ion 
and follow with sheets repeating the ques- 
tion and adding "See Without Honor at 
(house and date)." 

Advertising Aids: Two one, one three and 
one-six sheet. Herald in rotogravure. 
Sepia and tinted lobby displays, 11x14. 
Slides. Electros, mats, 22x28 tinted scene 
photo. Press sheet. 

Released December 23. 



HIS MOTHER'S BOY. 
Thomas H. Ince Presents Charles Ray 

in a Screen Version of Rupert Hughes' 

Story, When Life Is Marked Down. 

Adaptation by Ella Stuart Carson. 
Cast. 

Matthew Denton Charles Ray 

Mabel Glenny Doris Lee 

Banty Jones William Elmer 

Tom Glenny Joseph Swickard 

Jimmie Noonan Jerome Storm 

Mrs. Denton Gertrude Claire 

Mrs. Glenny Lydia Knott 

The Story: Matthew Denton has lived the 
narrow life of a small New England town 
until his father's death. Then he goes 
West to look into his father's involved af- 
fairs and finds that he and his neighbors 
have been swindled. He not only beats 
the swindlers, but he comes home with a 
bride as well as the cash, after enough 
excitement to last him for a life time. 
For the Program: You've seen The Son of 
His Father. Now see His Mother's Boy. 

He was easy-going until the going got 

rough and then . 

Advertising Phrases: His Mother's Boy 
was not tied to her apron strings. 

Texas was tough, but His Mother's Boy 

was tougher. 
Feature These Players: Charles Ray as 
the young New Englander who bests the 
oil-well sharpers. 

William Elmer, as Banty Jones. 

Doris Lee, as Mabel Glenny. 
Stunt Suggestions: For street work dress 
a man in a straw hat, linen duster with a 
red "comforter" about his neck, high, un- 
blacked boots. Give him a carpet sack, 
well filled, and tied with a clothes line long 
enough to go several times around the 
bag. Let him pause at each corner, un- 
wind the rope and take out a card let- 
tered "I'm His Mother's Boy on my way 
to Texas. You can see what I did there 
(.Continued on page 136.) 



WAR PRICES— Going Down 

The well-known "Orpheum Col- 
lection" consists of melodramatic 
music almost exclusively, and is 
one of the best collections of agi- 
tatos, hurries, mysteriosos, short 
plaintives, etc., on the market. 
Particularly useful in serial pic- 
tures for bringing out the dra- 
matic points. My last edition is 
printed from the same plates as 
the first, on a good quality of pa- 
per, and sells for these reduced 
prices: Piano (solo), 1st, 2d or 
3d series, 35 cents each ; Violin 
(1st, 2d or 3d series), 25 cents 
each ; Cornet (1st, 2d or 3d 
series), 20 cents each ; Flute, Clar- 
inet, Trombone, Drums (1st or 2d 
series), 20 cents each. 

CLARENCE E. SINN 
1103 Grace St. Chicago, 111. 



134 



THE MOVING PICTURE WORLD 



January 5, 1918 



Calendar of Daily Program Releases 

Releases for Weeks Ending January 5 and January 12, 1918 

(For Extended Table of Current Releases See Pages 144, 146, 148, 150.) 



Universal Film Mfg. Company 

MONDAY, DECEMBER 31, 1917. 

SPECIAL PRODUCTIONS— The High Sign (Five 

Parts — Drama — Herbert Rawlinson Production). 02931 

NESTOR— Busted Hearts and Buttermilk (Comedy). 02932 

WEDNESDAY, JANUARY 2, 1918. 

L-KO — Carnivals and Cannibals (Two Parts — Com- 
edy) 02933 

UNIVERSAL ANIMATED WEEKLY — Issue No. 5 

(Topical) - 02934 

SATURDAY, JANUARY 5, 1918. 

UNIVERSAL SCREEN MAGAZINE— Issue No. 52 

(Educational) 02935 

UNIVERSAL CURRENT EVENTS— Issue No. 34 

(Topical) 02936 

UNIVERSAL SPECIAL PRODUCTIONS — The Red 
Ace (Episode No. 12 — "Overboard" — Two Parts — 
Drama) 02937 

UNIVERSAL SPECIAL PRODUCTIONS — The Mys- 
tery Ship (Episode No. 6 — "Treachery" — Two 
Parts — Drama) 02938 

MONDAYS JANUARY 7, 191S. 

UNIVERSAL PRODUCTION— The Wolf and His 

Mate (Five Parts — Drama) 02839 

NESTOR — Cave Man Stuff (Comedy) 02840 

WEDNESDAY, JANUARY 9, 1818. 

L-KO — Torpedo Pirates (Two Parts — Comedy) 02841 

UNIVERSAL ANIMATED WEEKLY— Issue No. 6 

(Topical) 02842 

SATURDAY, JANUARY 12, 191S. 

UNIVERSAL SCREEN MAGAZINE — Issue No. 53 

(Educational 02843 

UNIVERSAL CURRENT EVENTS— Issue No. 35 

(Topical) 02844 

UNIVERSAL SPECIAL FEATURE — The Red Ace 
(Episode No. 13 — "New Enemies" — Two Parts — 
Drama) 02845 

UNIVERSAL SPECIAL FEATURE— The Mystery 
Ship (Episode No. 7 — "One Minute to Dine" — 
Two Parts — Drama) 02846 



Mutual Film Corporation 

MONDAY, DECEMBER 31, 1917. 

MUTUAL STAR PRODUCTION— Her Second Hus- 
band (Goodrich — Five Parts — Drama) 05966-67-68-69-70 

MUTUAI — Mutual Weekly No. 1 (Topical) 05971 

TUESDAY, JANUARY 1, 1918. 

STRAND — Her Awful Fix (Comedy) 05972 

MONDAY, JANUARY 7, 191S. 

MUTUAL STAR PRODUCTION— Molly Go Get 'Em 

(American — Five Parts — Drama) 05973-74-75-76-77 

MUTUAL — Mutual Weekly No. 2 (Topical) 05978 

TUESDAY, JANUARY S, 191S. 

STRAND— A Peach and a Pill (Comedy) 05979 



If your newsdealer 

cannot or will not 

supply you every week with 

a copy of this paper, send your 
subscription direct for one year or 
six months to address below. You 
cannot afford to miss a single 
issue. 

See Title Page for Rates. 

MOVING PICTURE WORLD 

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136 



THE MOVING PICTURE WORLD 



January 5, 1918 



[Continued from page 133.) 

at the (date)." For the lobby follow 

the press book or for a cheaper display 
procure a large bottle of crude oil and 
label "Crude petroleum. Bad for mos,- 
quitos, but good for baldheads and His 
Mother's Boy. See what it did for Charles 
Ray (date)." 

Advertising Aids: Two styles each, onf, 
three and six sheets. Five one-column cuts 
each for star and production, three each 
two-columns, two each three-columns. 
Lobby displays, ten 8x10 black and white, 
eight 11x14 and two 22x28 colored. Ad- 
vertising layout mats. Slides. Press book. 
Released December 24. 



THE MANXMAN. 
Goldwyn Presents George Loane Tuck- 
er's Visualization of Hall Caine's 
Masterpiece, The Manxman, Made on 
the Historic Island Itself. 

Cast. 

Pete Fred Groves 

Philip Henry Ainley 

Kate Elizabeth Risdon 

The Story: Hall Caine's splendid story of 
the love of man for man, greater than the 
love of man for woman, finds an unusual 
exemplification in this production made 
upon the Isle of Man itself, with the 
hearty cooperation of the government and 
the residents. In the great scenes upon 
Tynewald Hill more than eleven thousand 
persons volunteered their services. 
For the Program: Not a dramatization but 
a realization of Hall Caine's great novel. 

Eleven thousand Manxmen made the 

Manxman. 
Advertising Phrases: A triumph of acted 
literature. 

Direct from its New York run. 
Feature These Players: Elizabeth Risdon, 
as Kate. 

Fred Groves, as Pete. 

Henry Ainley, as Philip. 

All three are British players of note. 
Stunt Suggestions: Before showing the 
paper use teaser snipes and newspaper 
liners reading: "What man has three legs'' 
When the title is announced explain that 
it is the Isle of Man, the "Three Legs of 
Man' 'kicking at England, Scotland and 
Ireland.' " In the lobby display the device 
and above letter, "This is the arms of the 
Isle of Man, where the Manxman was 
made." Below use "How can legs be 
arms?" Or letter the latter legend upon 
a curtain placed over the frame to be 
lifted by the curious. Notify the libraries 
and try to get an announcement up. Get 
the book stores to display the book with 
a window card. It might be possible to 
induce some bookseller to offer a free 
ticket with each book. Do not try street 
stunts other than a straight advertising 
float. 

Advertising Aids: Three styles of one- 
sheets, two styles each of three and six- 
sheets. One 24-sheet. Lobby photographs, 
SxlO and 11x14. Cut for herald. One- 
column cuts of each of the three stars. 
Press sheet. 

Released December 1. 



THE CINDERELLA MAN. 

Goldwyn Presents Mae Marsh in Ed- 
ward Child Carpenter's Famous Stage 
Play of the Same Title. Directed by 
George Loane Tucker. 

Cast. 

Marjorie Caner Mae Marsh 

Anthony Quintar Tom Moor* 

Romney Evans Alec B. Franci3 

Morris Caner George Fawcett 

Primrose Louis R. Grisol 

The Story: Through the death of her 
mother, who has been separated from her 



CLUNE FILM PRODUCING CO. 

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Producers of "RAMONA" (8% reels) and 

"THE EYES OF THE WORLD" (»H reels) 

Harold Bell Wright's famous love story of 

adrcmure, of which nearly 2,000,000 copies 

hare been sold, magnificently reproduced. 

Available for state rights. 



SWAAB 

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CARBONS AND SUPPLIES 

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PATENTS 

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tention in all cases. WM. N. MOORE, Loan 
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For the fullest and latest news of the moving 
picture industry in Great Britain and Europe. 
For authoritative articles by leading British 
technical men. 

For brilliant and strictly impartial criticisms 
of all films, read 

THE BIOSCOPE 

Th» Leading British Trade Journal with an 
International Circulation 

85 Shaftesbury Avenue, London, W. 
Specimen on Application 



In answering advertisements, please 
mention Moving Picture World. 



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"OUR BOYS IN FRANCE TOBACCO FUND" 
19 West 44th Street. New York 

GENTLEMEN: I want to do my part to help the 
American soldiers who are fighting my battle in France. 
If tobacco will do It. I'm for tobacco. (Check below 
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I enclose $1.00. I will adopt a soldier and send 
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NAME 

ADDRESS. 



husband, Marjorie is called back to her 
father's home. The father is indifferent 
to her and is perfectly willing that she 
should marry a fortune hunter to get her 
out of the way, but his old friend objects 
and provides the imaginative young girl 
with a more healthful romance in the 
person of the Cinderella Man. 
For the Program: Mae Marsh in a real 
Broadway success. 

The Cinderella Man wasn't lonely, but 

the Fairy Godmother was. 
Advertising Phrases: The Christmas party 
of a multi-millionaress. 

Nothing between them but six tin roofs. 
Feature These Players: Mae Marsh in her 
third Goldwyn production. 

Tom Moore as the musical genius. 
Stunt Suggestions: For the lobby make a 
Cinderella coach with a pumpkin and toy 
rats, but with a boy doll sitting in state, 
or use a portrait of Miss Marsh with bags 
of money on one side and pages of music 
(not popular .songs) on the other. Top 
with a card asking "Which did the heiress 
chose See The Cinderella Man. Here 
(date)." For a street float show Caner 
in an easy chair with a rug over his lap 
concealing both feet. Have a false leg 
with bandaged foot come from beneath 
the rug and have a brawny man pound 
this with a sledge. Letter the banners on 
the side, "No wonder his daughter turned 

to The Cinderella Man. See it at the 

(date)." 

Advertising Aids: Cuts, posters and pho- 
tographic copy for line cut advertisements. 

Released December 16. 



THE GIRL BY THE ROADSIDE. 
Bluebird Presents Violet Mersereau in 
a Screen Version of Varick Vanardy's 
Novel of the Same Name. Adapted by 
John C. Brownell. 

Cast. 

Judith Ralston Violet Mersereau 

Rudd Ralston. . . '. Cecil Owen 

Vera Ralston. Ann Andrews 

Boone Pendleton ". .Allen Edwards 

Fayban .Robert F. Hil! 

Billy Cartwright Royal_ Byron- 

The Story: On a motor tour with her 
brother and his wife, Judith Ralston hires 
a horse and goes for a gallop. She is> 
thrown and is injured. Bdbne Pendleton 
finds her and carries her to his cabin, the 
only refuge from the storm. Meantime a 
Seoret Service officer has arrested her 
brother and his wife and comes in search 
of her. Judith learns, for the first time, 
that her brother is dishonest, but promises 
to give him her aid. There follows a 
chain of exciting incidents, but in the end 
all comes well for Judith. 
For the Program: Wb.at would you do M, 
you found your brother was a criminal? 

Blood is more binding than the wotd 

of the law. 
Advertising Phrases: Learn the secret cf 
the cellar. 

An auto trip that led through crime to 

happiness. 
Feature These Players: Violet Mersereau 
as the innocent sister. 

Cecil Owen as the counterfeiter. 

Allan Edwards as Boone. 
Stunt Suggestions: Get a bundle of stage 
money and stamp it "Counterfeit." Per- 
haps your bank will loan you a stamp. 
Place in the lobby explaining that "This 
sort of money paid the expenses of the 
trip that led The Girl by the Roadside t) 
happiness. With Violet Mersereau. Here 
(date)." The greenbacks may be back 
printed for throwaways if desired. Or ob- 
tain from the bank one of the printed slips 
listing counterfeit issues in circulation. 
Check one and lead a heavy line from the 
check mark to the same legend as above. 
Advertising Aids: One and two-column 
cuts. 

Released December 31. 



January 5, 1918 



THE MOVING PICTURE WORLD 



137 



THE NARROW TRAIL. 
Thomas H. Ince Presents William S. 
Hart in Mr. Hart's Own Drama of the 
West He Loves Best. Arranged for 
the Screen by Harvey Thew. 

Cast. 

Ice Harding' "William S. ;Iart 

Betty Werdin Sylvia Bremer. 

"Admiral" Bates Milton Koss 

Moose Holloran Robert K-ortman 

"The King" Fritz 

The Story: Ice Harding, leader of a band 
of outlaws, covets the pinto leader of a 
band of wild horses and, after a long chase, 
ropes and breaks him. Ice and "The 
King" become fast friends and when the 
rest of the gang object to the King be- 
cause his peculiar markings betray their 
presence, Ike breaks with the gang, de- 
termined to play a lone hand rather than 
give up his horse. But he searches for the 
girl he loves and finds her a siren on the 
Barbary Coast instead of the girl he 
thought she was and, broken hearted, he 
returns to the mountains. It is the King 
who ultimately carries him to happiness. 

For the Program: Bill Hart's own story 
of the west he loves best. 

Better a painted pony than a painted 

woman. 
Advertising Phrases: He loved his horse 
far better than his pals. 

Hart's own idea of a western play. 
Features These Players: Concentrate upon 
Hart, who in this play makes his debut 
on the Paramount program. 

Sylvia Bremmer, as the niece of the Vice 

King. 

Stunt Suggestions: For the lobby cut a 
heart stencil and with this letter "The 
Narrow Trail" on a card and offer a prize 
for the first person correctly reading the 
announcement. Most will guess Hart in 
The Narrow Trail, but the correct title 
should read "Hart's The Narrow Trail." 
Before the contest deposit this phrase in 
a sealed envelope with the local bank, in a 
store window or attach to the sign itself. 
Duplicate in store windows if possible. 
The exact phrase will serve to attract at- 
tention to the fact that Hart wrote this 
play. If you cannot find a pinto pony for 
street work, make one by daubing any 
horse with water colors. If it happens to 
rain, work the papers for an extra story 
on how the colors ran. 

Advertising Aids: Half sheet window 
cards, two one-sheets,' two three-sheets, 
two six-sheets, one 24-sheet. Five one 
column, three two-column and two three- 
column scene cuts and mats. Layout mats, 
three one-column, two two-column and one 
three-column cuts and mats of star. Slide. 
Press book. 



Film Stories 



General Film Company, Inc.- 

SPARKLE COMEDY. 

SMASHING THE PLOT (One Reel).— Jennie, 
maid of all work in the home of a railroad 
president, hears the strains of her sweetheart's 
hand organ outside her window. Tony sends her 
a note beseeching her to go to a "wop" dance 
that afternoon, entrusting the note to the mon- 
key, who promptly delivers it to Mr. Barker and 
his wife who are sitting on the lawn. The note 



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is finally delivered to Jennie and that afternoon 
they hie themselves to the dance. Here Tony is 
given a "high sign" by a fierce looking "wop" 
informing him that his presence is desired at a 
meeting of the secret society in the basement. 
He rushes off and Jennie follows and from an 
adjoining rooms overhears them draw lots to see 
who shall blow up the railroad bridge that after- 
noon as President Barker passes over it. Tony 
feels highly honored when he draws the lucky 
number, but Jennie, hearing that Tony was 
"framed," springs a trap in the floor and down 
go several of the "wops." She tries to escape 
but is captured and made a member of the 
secret society. She is instructed to blow up Mr. 
Barker's home, but instead mounts a horse and 
gallops after Tony who has found a hand car 
on the track. Then follows an exciting chase, 
fhe "wops" having mysteriously appeared on the 
scene in a carriage. Jennie, seeing they are 
gaining on her, throws her bomb and blows up 
the carriage. Mounted police are called out and 
take up the chase in a patrol, while the "wops" 
continue on to the bridge in a row boat. Jennie 
arrives just in time to flag the train and taking 
the infernal machine from Tony throws it into 
the boatload of "wops," incidentally pushing 
Tony off the bridge. She dives over after him 
and drags him ashore and tells him that blow- 
ing up railroad presidents is a "bum job." 



BROADWAY STAR FEATURE. 

THE FOURTH IN SALVADOR (One of the 
O. Henry Series — Two Parts). — The cast: Billy 
Casparis (Chet Ryan) ; Maximilian Jones (W. 
L. Rodgers) ; Sterrett (Jack Wetherby).; Gen- 
eral Dingo (Charles Wheelock) ; Billfinger (Fred 
Behrle). Directed by David Smith. 

In Salvador Billy Casparis is granted the ice- 
making concession, posting one thousand dollars 
forfeit that he will make ice continuously for 
six months. The six months will be up on 
July 6, and for three weeks Billy has not been 
able to make ice. On the third of July the in- 
spector discovers that he is trying to palm off 
on them a cake of glass made to look like ice. 

Casparis and other Americans determine to 
celebrate the Fourth as American gentlemen 
should, and General Dingo, leader of the revo- 
lutionary party, offers them aid. They believe 
he is doing it to help them celebrate, whereas a 
real revolution is scheduled for the morrow. The 
Americans start the day along conventional lines 
— divesting the bars as they go along of all 
strong drink bearing American labels. Just as 
things arft beginning to liven up along comes 
General Dingo on a white horse with a couple 
of hundred natives. They attack the garrison 
and are forced into retreat. The Americans, 
thinking the soldiers are trying to stop their 
patriotic demonstration, attack them and win the 
battle for the revolutionists under General Dingo. 
They know nothing of this, however, until the 
next day, when the General and the newly- 
' elected president call on Billy to thank him 
for his bravery in winning the victory for them. 
Moreover, they insist on calling the piece of 
glass "ice" and tell Casparis he has lived up 
to his contract and that the thousand dollars 
will be returned. 



Universal Film Mfg. Co. 



NESTOR. 

THE GUY AND THE GEYSER (One Reel — 
Dec. 24). — The cast: Baron Island (Wadsworth 
Harris) ; Saharah Island (Gladys Tennyson) ; 
Bill Ding (Dave Morris). Written and directed 
by Craig Hutchinson. 

| Bill Ding was the proprietor of the Peek-a- 
Boo Inn, and a handy man was he, but all for 
the ladies. Baron Island and his young bride 
arrived at the inn to view the gushing geyser, 
which Bill Ding had advertised extensively and 
which he had improvised in the back yard of his 
hotelerinn. Now, Bill Ding was smitten with the 
young bride as soon as he laid eyes on her, and 
decided to go into the fortune-telling business. 
So while Baron Island was entertaining his 
booze-em friend in the grill, Bill Ding launched 
his new venture. ' 

"I see a terrible misfortune has befallen you — 
sad — very — you've just married," he said, when 
suddenly and without a word of warning he 
heard the voice of the titled gentleman : "I am 



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138 



THE MOVING PICTURE WORLD 



January 5, 19J.S 



thinking very seriously of killing you," but Bill 
Ding very quickly informed him that it was 
against the rules of the hotel. Baron Island 
promised to spare his life if Bill Ding showed 
him the gushing geyser at once. There was no 
such animal, so Bill Ding thought it a good 
plan to rid himself of the titled pest and gently, 
but firmly, threw him over the cliff, the rope 
catching Bill Ding's foot, thus saving Baron 
Island's life from an oncoming train. Even this 
didn't shake the Baron's determination to see 
the gushing geyser, so a few minutes later from 
out the depths of a buried hose rushed the 
beautiful geyser and Baron Island departed, 
satisfied and victorious. But Bill Ding, despite 
his efforts to corner the love market, met with 
no success, and decided to depart for regions^ 
unexplored. 



L-KO. 

AMBROSE'S ICY LOVE (Two Parts— Dec. 2G). 
—The cast: Ambrose (Mack Swain); The Girl 
(Rae Godfrey) ; Jack Frost (Jack Perrin). 
Directed by W. S. Fredericks, under J. G. Bly- 
stone's supervision. 

The two hundred pounds of Ambrose was his 
mother's pride and joy. But his employer, Jack 
Frost, froze him with every look because he 
loved Rosabelle. Jack Frost most appropriately 
was in the ice business. He discovered Am- 
brose's secret vice — chocolates — the curse of his 
otherwise perfect manhood, and substituting 
brandied ones, he started Ambrose on a joy ride 
on a cake of ice. When Ambrose came to, he 
not only was disgraced, but the workmen were 
on strike. "Give us a steam-heated ice-house," 
they demanded. But Ambrose, who was fore- 
man of the cold storage plant, believed in cold 
comfort. He fired them, and of course they had 
to have revenge. Another of Ambrose's cute 
little tricks was a hickory correspondence tree. 
Jack Frost knew this, and put a decoy letter in 
the old hickory, apparently from Rosabelle, 
asking Ambrose to meet her at three o'clock. 
In the meantime Frost had abducted Rosabelle 
and chained her to a cake of ice in his ice- 
house. When Ambrose discovered the perfidy he 
got so much speed up on the old Ford that he 
couldn't stop, and bored right through the ice- 
house. 



UNIVERSAL SCREEN MAGAZINE. 

ISSUE NO. 50 (Dec. 22). 

Preparedness. — Ballooning for Boches. The re- 
liable captive balloon is to play a big part in 
Uncle Sam's aerial activities. It is the aero- 
plane's chief aid, and of untold value in direct- 
ing bombardments and infantry attacks and de- 
tecting camouflage. 

Agriculture. — Down in sections of the Blue 
Ridge Mountains, North Carolina, modern farm- 
ing methods are absolutely unknown. They still 
do things just as their ancestors did two hundred 
years ago. 

Fashions.— From Paris to Peru for Fashions. 
Modern designers are falling back on ancient 
garments for ideas in styles. (Posed by Mile. 
Sumene. ) 

Dangerous Occupations. — Training Fire 
"Rookies." No job calls for greater athletic 
prowess, devotion to duty, and heroism than a 
fireman's. Young candidates for the New York 
Fire Department are put through a vigorous 
preliminary training. 

ISSUE NO. 51 (Dec. 29). 

Preparedness. — Doing Their "Little Bit." 
Daughters of prominent families of Chicago 
make "trench stoves" or candles for the boys in 
the trenches. They burn from 30 to 50 minutes, 
and soldiers can use them to warm their hands 
or their food. "We love to make 'em," the 
girlies say. 

Sports. — The Sport of Sports. World s 
champion skaters give remarkable exhibitions of 
their skill at St. Nicholas Rink, New York. 
Bior Meyer, professional figure skating champion 
of the world, performs a few rare stunts. 

Animal Friends. — Training Police Horses. 
With the traffic problems in our great cities 
every day becoming more serious the traffic 
policeman and his horse grow in importance. 

What We Eat.— Uncle Sam's Pig Club Work. 
The U. S. Department of Agriculture and the 
State Colleges of Agriculture are co-operating in 
the organization of "Pig Clubs" in all parts of 
the country to teach boys improved methods of 
raising swine. 45,000 boys are enrolled. Johnny 
Jones tells how he became interested. (By 
courtesy of the United States Department of 
Agriculture.) 

Art. — Miracles in Mud, Produced by Willie 
Hopkins, noted sculptor. 



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ISSUE NO. 52 (Jan. 4). 

Dangerous Occupations. — Beach heroes, brave 
members of our Coast Guaid, take their lives in 
their hands daily to rescue the crews of wrecked 
vessels and the unwary who venture too far from 
shore in small boats. 

Nature Studies. — Making nature study real. 
Museums are becoming fairylands of beauty and 
interest. Animals are put into their natural 
environment with trees, foliage and fauna just 
as it is where they live. Snakes and turtles are 
prepared for wonderful Florida everglades 
group in the American Museum of Natural 
History. 

Hygiene. — Saving money for the taxpayers. 
Keeping the, city clean and conserving every 
ounce of waste means money in your pocket. 
New York City has a model system of disposing 
of garbage. 

Comedy. — Janitor de Luxe. 

Making Better Men. — Prison reform in Mexico. 
The Carranza Government has remodeled the 
whole prison system of Mexico. Capital punish- 
ment has been abolished. Juarez Prison, 
Merida, Yucatan, has become a splendid re- 
formatory under Governor Salvador Alvarado. 



UNIVERSAL SPECIAL FEATURE. 

THE RED ACE— (Episode No. 11 "The Burn- 
ing Span'* — Two parts, Dec. 29). 

Winthrop picks Virginia up, but realizing that 
they cannot overtake the fugitives, the two 
hurry back to the station and wire ahead to 
have the engine stopped and the men arrested. 
Then they make what speed they can in the 
speedster. Hirtzman realizes that the police 
will probably be on the lookout for him, and 
accordingly they leave the engine in the next 
town. Virginia and Winthrop find the deserted 
locomotive and drive it up to the station. When 
they arrive the sheriff, thinking them spies, 
puts them under arrest and in spite of their 
protests they are locked up. Winthrop finally 
succeeds in having the sheriff wire the inspector 
and he himself sends a wire asking for instruc- 
tions. 

Hirtzman and his party arrive at the hotel and 
immediately plan to take the next boat for San 
Francisco. In order to elude their pursuers, 
they all disguise themselves. Virginia, looking 
out of the window of her cell, sees the party 
leaving the hotel across the street and calls 
Winthrop's attention to them. 

The sheriff gets an answer from the inspector, 
and, chagrined in his blunder in arresting an 
officer, orders the release of Virginia and Win- 
throp. Without waiting for an explanation, 
Winthrop and the girl rush out of the building. 
Seeing the sheriff's car at the curb and knock- 
ing aside an officer who tries to stop them, they 
set out in pursuit of the fugitives, with Vir- 
ginia driving. It is some time before they come 
in sight of the fleeing car, then a hot race takes 
place. 

Hirtzman comes to a place in the road where 
a bridge is being repaired, and after they have 
crossed over, blows it up. Virginia drives to 
the bridge and sees the gap that has been blown 
out, still smoking from the explosion. Winthrop 
tries to stop her, but Virginia is determined 
and drives the car furiously at the narrowest 
place in the yawning bridge. 



THE MYSTERY SHIP— (Episode No. 5 "The 
Fire God" — Two Parts — Dec. 29). — The cast: 
Miles Gaston, Jr. (Ben Wilson) ; Betty Lee 
(Neva Gerber) ; Harry Russell (Duke Worne) ; 
Betty's Aunt (Elsie Van Name) ; Jack Fay 
(Kingsley Benedict) ; James Lee (Nigel De 
Bruillier). 

Harry, unseen, strikes Gaston over the head 
with a stone. Betty rushes to care for Gaston, 
and sends Harry for water, which he refuses to 
do, so she goes for it herself. Harry searches 
Gaston for the other part of the map, but can't 
find it. 

Mrs. Cooley and the captain with the sailors 
are held in the ruined temple, realizing they will 



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January 5, 1918 



THE MOVING PICTURE WORLD 



139 



PRODUCERS 

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140 



THE MOVING PICTURE WORLD 



die -without food or water. Meanwhile Jack Fay 
has decided that Gaston is a prisoner and that 
they must make another attack on the temple. 
Betty makes a flag of truce from a piece of her 
aunt's petticoat and finally succeeds in talking 
with Jack, telling him that Gaston is hurt and 
must have water, that she gives him her word 
that not a drop will be used by any one but him. 
She rushes back with the canteen to Gaston, 
passing Harry as he goes out through the pas- 
sageway. 

The natives suddenly discover that the vol- 
cano is again erupting, and thinking the Fire- 
God angry with them, go to the temple to pray 
to the souls of their ancestors for deliverance. 
The Phantom from his ship watches the island 
and the actions of all its inhabitants. Shaken 
by the rumbling of the volcano, portions of the 
ruined walls of the temple begin to fall. Just 
as Harry emerges from the passageway, part of 
the wall caves in, blocking it. 

Betty is surprised not to find Gaston. He has 
escaped from the temple by means of the secret 
passageway, and has joined Jack and his men. 
She comes to a mummy room, a large natural 
cave which -as been used as a burial place by 
the islanders for centuries. Hearing some one 
coming, she hides behind a mummy. The na- 
tives enter and begin praying. One native sud- 
denly sees Betty. The chief concludes that she 
has been sent as a sacrifice to be fed to the Fire- 
God in the burning mountains. They carry 
Betty there. 

Meantime, Gaston has allowed the people from 
the temple to come out as the walls are 
crumbling. Betty is not with them and he and 
Jack go througn the secret passageway into the 
temple, but find only one terrified native, who 
is finally forced to tell what has become of 
Betty. They rush out and up the mountain, at 
the top of which the chief stands, about to cast 
Betty into tne seething lava. Gaston takes aim 
to fire, but he and Jack suddenly stand rigid, 
staring up toward the top of the mountain, 
thunderstruck with amazement. 



January 5, 1913 



Mutual Film Corp. 



STRAND. 

HER AWFUL FIX (One Reel— Jan. 2).— 
Mary is persistently pursued by Fred, a young 
doctor, but becomes engaged to Tom. John and 
Grace, his wife, are to stand up with Mary 
at her wedding, when their baby is taken sud- 
denly ill, and Fred is called in, it being his 
first case. A few hours before the wedding 
Mary decides to run over to John's house and 
see how the baby is getting along. When Mary 
arrives she takes the baby in her arms, when 
Fred enters with John and announces that he 
has diagnosed the case as smallpox. The house 
is quarantined, leaving Mary separated from 
Tom, marooned under a penalty of five years 
in the penitentiary if she leaves. After sev- 
eral ineffectual attempts, Mary finally escapes 
from the house, pursued by the police. She 
is captured and brought back. Tom then comes 
to the rescue, gags an officer and takes Mary 
home where a minister is waiting. The police 
are hot on their trail, and interrupt the cere- 
mony. In the meantime, John calls in an ex- 
perienced doctor, who pronounces it a case of 
prickly heat. When the officers bring the pair 
back Tom wants to fight the whole bunch, but 
cools off when John tells him the correct 
diagnosis, and the wedding bells ring. 



MUTUAL WEEKLY. 

ISSUE NO. 156 (Dec. 24). 

Everywhere-in-America. — Have you joined the 
Red Cross? Be one of the ten million new 
members and make this a year of mercy. Join 
now. Subtitles : "Go to Your Local Red Cross 
Chapter." "Send a Dollar on its Errand of 
Mercy." 

Chicago, 111. — Getting ready for Santa Claus. 
Our soldiers will not awaken on Christmas morn- 
ing with empty socks. 

Chicago, 111. — Christmas tree ship arrives 
from the Michigan forests. Miss Elsie Shone- 
man follows her father's custom of bringing 
trees to market by the lake route. 

Boston, Mass. — "Cut-a-cord" of wood move- 
ment started here. Apalachian Mountain Club 
members chop wood to relieve coal shortage 
plan of Mr. Jas. J. Storrow. 

Chicago, III. — Alien enemies take warning! 
Stay out of barred zones. Subtitle : United 
States Marshal Bradley. 

San Pedro, Calif. — Incendiary plot suspected 
in burning of steamer. The O. P. Clark goes 
down with valuable cargo. Loss $100,000. 

Camp Kearney, Calif.— Are you observing a 
wheatless day? Our boys, at one camp, require 
12,000 loaves of bread daily to keep them In 
proper trim. 



Charlestown, Mass. — In memoriam. Sailors 
fire volley on Boston Common in memory of lost 
comrades on the Jacob Jones which was sunk by 
a German submarine. 

Camp Kearney, Calif.— The "Pershing" of 
Japan visits General Strong here. General 
Hibiki will probably lead Nippon troops in 
France. Subtitle : "He Thought Our Boys Were 
Good Marksmen. This Is What He Said — " 

Haddock, Ga. — In the winter. George Stall- 
ings, "gentleman farmer." Subtitles: "In the 
Good Old Summer Time." "The Miracle Man." 
"Manager of the Boston Braves." 

Thoune, Switzerland. — A convoy of interned 
French soldiers leave the prison camp to go back 
to France. 

Excerpts from a Letter Received from a Boy 
in France with the American Red Cross Ambu- 
lance Corps.— U. S. Official War Pictures re- 
leased by the Committee on Public Information 
through the American Red Cross: Subtitles: 
Dear Mother : Our trip across was uneventful. 
We arrived in Paris in good health and imme- 
diately went to the Red Cross headquarters and 
received our credentials. Our personal belong- 
ings were loaded in trucks to be sent to our 
ambulance base while we were bundled off to 
the station to go by train. After a long, tire- 
some ride in a stuffy French train, we were glad 
of the opportunity to make a hasty though 
primitive toilet. We were almost starved. After 
a good feed, the word was sent that General 
Pershing was to visit our camp and give our 
bunch the "once over." The following day we 
had our first experience at the actual front 
being under fire for the first time. It was a 
common sight to see wrecked ambulances by 
the roadside. The wounded get first aid 
treatment at dressing stations just behind the 
lines and then are removed to base hospitals 
farther from danger. On returning to camp this 
evening I found your letter awaiting me and 
was overjoyed to hear from you so soon. 



Pathe Exchange, Inc. 



HEARST-PATHE NEWS NO. 101 (Dec. 15). 
Wilkes-Barre, Pa.— With the arrival of winter 
the coal shortage becomes acute and mines are 
working to capacity to supply all needs. Sub- 
titles : Huge piles of coal are on hand, only 
awaiting transportation. As fast as the cars 
arrive, they are loaded and dispatched to the 
market. Meanwhile people everywhere wait 
anxiously for their allotment. Daily scenes 
around coal yards in New York City. 

Fort Myer, Va.— Fencing contests feature the 
training of the members of the Second Cavalry 
in preparation for the great offensive. Subtitle 
(Passed by Committee on Public Information) : 
Into the ranks of the enemy — will charge this 
Light Brigade. 

On the High Seas. — Slowly but surely the 
dangers of ruthless warfare vanish as the Al- 
lied fleets clear the ocean lanes of lurking U- 
boats. Subtitles : Their mighty guns have ac- 
counted for many a missing German submarine. 
American destroyers, too, have rendered great 
service toward stopping murder on the seas. 
Amsterdam. Holland.— The love for sport con- 
tinues unabated, as is evidenced by the large 
crowds that attend the national swimming con- 
test. Subtitle : Some fancy diving 

New York City.— Voted by U. S. Marines as 
the most popular movie actress. Pearl White the 
Pathe star, sends a Yuletide greeting to the 'sea- 
soldiers "over there." Subtitle : Delivering her 
message of good cheer to Sergeant Miller, who 
will carry it to France. 

Linda Vista, Cal.— Katherine Stinson, the noted 
aviatrix, visits Camp Kearney before starting 
on her record-breaking cross-country flight 
Subtitles : Getting ready for the journey. The 
darmg "birdwoman" sets a new non-stop flight 
record, covering G10 miles in 9 hours. 

Halifax, N. S. — First pictures of the appalling 
disaster caused by the explosion of the ammuni- 
tion ship, Mont Blanc, when over 2,000 people 
lost their lives. Subtitles: The Belgian Relief 
bhip, Imo, which caused the catastrophe by 
ramming the munition ship. Hundreds were 
crushed when their homes caved In like toy 
structures. Searching the ruins for bodies. 
Churches and schools suffered the same fate St 
Joseph's School, in which 40 children perished 
The railway station is left without a roof. The 
Red Cross relief train succors many of the 
wounded. This noble organization is ever ready 
to alleviate suffering. Join the Red Cross and 
help. 



HEARST-PATHE NEWS NO. 102 (Dec 19) 
New York City.— Caught in the midst of a ter- 
rific storm that sweeps the East, this city is 
soon buried under a deep blanket of snow. Sub- 
titles : Little folks are happy, for snow means 
sleds and joy untold to them. The Polar bears 
at the Zoo enjoy this reminder of the frigid 
North. But not so with Hattie, who at once 
joins the park's snow-plow force. 

San Pedro, Cal. — A mysterious fire on the big 
lumber schooner O. M. Clark is gotten under 
control by sinking the ship on the sand bars 



Subtitle: More than $200,000 damage was don* 
to the vessel and cargo. 

Savannah, Ga.— The demand for rosin in the 
making of shrapnel and other munitions has 
given great' impetus to turpentine distilleries. 
Subtitles : The rosin is the residue left after the 
oil is distilled. Sixty thousand barrels ready for 
shipment to the Allies. 

Pelham Bay, N. Y.— Secretary of the Navy 
Josephus Daniels visits the big naval training 
station for volunteers in the Naval Reserve. 
Subtitles : The Naval Reserve is now an import- 
ant branch of Uncle Sam's sea forces. 

Perth Amboy, N. J.— Relief from the coal 
shortage is in sight as hundreds of cars heavily 
laden with the black diamonds arrive from the 
mines. Subtitles: The coal is frozen on the 
journey and the cars are steamed. A huge re- 
volving bridge rushes the work of unloading by 
dumping whole carloads at a time. As soon as 
any coal appears in New York City, it is eagerly 
besieged by waiting erowds. 

New York City.— On with the dance, in sum- 
mer calms and winter snows ; even blizzards 
cannot mar the barefoot art of the Crawford 
girls. Subtitle: Quiet repose atop a leading New 
lork hotel. 

Linda Vista, Cal.— Military envoys from 
Great Britain, France and Japan pay a joint 
visit to the National Army boys at Camp Kear- 
ney. Subtitles: The artillery squads in action. 
A perfect hit at two-mile range. 

The Call of Humanity.— Louder, ever louder 
sounds the cry from younder battlefields. Who 
will answer it? The Red Cross needs 10,000 000 
new members to aid its relief work. Subtitles : 
Ihe White House sets an example of service to 
humanity. Has your home a service flag' 
Little Ellen McAdoo, granddaughter of the 
President, has won four members to the cause. 
How many have you? Its hand is not out- 
stretched only to the war's unfortunates. It 
radiates sunshine everywhere. Red Cross depot 
at Halifax. All you need— a heart and a dollar 
Join the Red Cross now. Get others to join 
it too. 



THE HIDDEN HAND (Episode No. 6 "The 
Flower of Death"— Two Parts— Dec. 30).— The 
cast: Doris Whitney (Doris Kenyon) ; Doctor 
Scarley (Sheldon Lewis) ; Verda Crane (Arline 
Pretty) ; Jack Ramsey (Mahlon Hamilton) : The 
Hidden Hand (???). 

The action in this episode begins with the 
light on the church roof where Verda Crane 
saves the life of Jack Ramsey by diverting the 
aid of the Hidden Hand and endangering Doris 
Whitney, when the bullet meant for Ramsey 
strikes the rope by which the girl is suspended. 
Ramsey saves her and the girl is lowered to the 
ground. The Hidden Hand and his henchmen 
rush from the church belfry and are followed by 
Ramsey and Verda. They reach the ground and 
find the Hidden Hand and his henchmen have 
escaped. They also find Doris is safe. 

Later at the Whitney home, Scarley prepares a 
night blooming cereus, pouring into the flower, 
which will open at midnight, a deadly poison, 
whose fumes will render any one inhaling them 
unconscious, and if breathed long enough will 
kill. To get rid of Ramsey, Scarley orders it 
placed in the room in which Ramsey will be 
working that night. Doris sees the cereus be- 
comes interested in. it, and wishing to see it 
bloom, orders it taken to her bedroom. Toward 
midnight the man who has handled the plant 
teels the effect of the poison on his hand. He 
goes to Dr. Scarley's room, as Scarley is a guest 
in the Whitney home, shows his hands and re- 
ceives treatment. 

Doris watches the cereus and Is pleased to see 
the flower open exactly at twelve. The opening 
of the flower releases the poison and Doris, 
overcome by it, falls unconscious to the floor. 
Ramsey hears her fall and investigates. Scar- 
ley is told by the workman that the flower is in 
Dons' room and he rushes in and rescues her. 
When she learns that he saved her life, she is 
friendly to him much to the chagrin of Ramsey. 
The next day the Hidden Hand plots with 
A erda against Doris and tells her she must lure 
Doris to an old house where some plasterers are 
working. The Hidden Hand's henchmen take the 
place of the plasterers and later they capture 
Doris. Verda escapes and rushes toward the 
Whitney home. She tells Ramsey of Doris' 
capture and that she has been taken into the old 
house. Ramsey rushes to rescue Doris. 

Inside the old house the Hidden Hand has pre- 
pared a bed of boiling lime, and over this Doris 
is suspended in such fashion that the end of the 
rope holding her in this dangerous position will 
be released by the person opening the door of 
the house. On the release of this rope the girl 
will drop into the boiling lime and be burned to 
death. The Hidden Hand and his henchmen 
leave the girl to her fate and we see Ramsey 
about to open the door, which will spell Doris' 
doom, as the episode ends. 



January 5, 1918 



THE MOVING PICTURE WORLD 



141 



Joseph Monat of 

MONATFILM, PARIS 

invites the American and Foreign buyers to review the 
last productions of the French independent manufacturers. 

"RED GLORY" Produced by Aubert 

"THE BALCONY OF DEATH". 
"CHILDREN OF THE SEA". . . 

"THE SEA KING" 

"JACKALS" 

"GIDDINESS" 

"SHARKS" 

"FLOWER OF PARIS" 

"ANGUISH" 

"GOLDEN LOCKS" 

MONATFILM, care of "The Beacon Films," Inc. 

220 West 42nd Street, New York City 



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Film Lumina 

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Sanborn 

Laboratory 

Inc. 



"Best in the West 



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We Specialize 
in Release Prints 



A few of our customers who believe 
with us that Quality is supreme: 

D. W. GRIFFITH PRODUCTIONS 

Featuring LILLIAN and DOROTHY GISH 

DIANDO-PATHE 

Featuring BRYANT WASHBURN, MARIE OSBORNE 

MARIE DRESSLER CO. 

Featuring MARIE DRESSLER 

CLIFFORD PHOTOPLAY CO. 

Featuring SHORTY HAMILTON 

NORTH WOODS COMPANY 

Featuring MITCHELL LEWIS 

ROLIN-PATHE 

Featuring TOTO, HAROLD LLOYD 

Also the Bernstein Studios, Authors Photoplay Co., 
Crest Motion Picture Co., Essanay and many others. 



Address, 

CULVER CITY (Los Angeles), CAL. 



1» Answering Advertisement*, Please Mention the MOVING PICTURE WORLD. 



142 



THE MOVING PICTURE WOULD 



January 5, 191? 



\lassified Advertisements note terms carefully 



C 

^^^^^ Remittances must accompany all orders for classified advertisements as follows: One 

dollar per insertion for copy containing twenty words or less. Five cents per word on copy 
containing over twenty words. Each word to be counted including names and addresses. 

NOTICE TO ADVERTISERS: — The Publishers expect that all statements made in every advertisement will bear the strictest investigation. 



SITUATIONS WANTED. 

CAMERAMAN with years of experience, ex- 
pert on light effects, over draft age, single man. 
Have first class outfit, including 12 twin arc 
lamps. K., care M. P. World, N. Y. City. 

OPERATOR — Al operator, non-union, eight 
years' experience, best references, married, de- 
sires position ; wire or write me. Andrew J. 
Osborne. Bluefield, W. Va. 

FIRST CLASS all-round moving picture man 
wants good, steady position as either operator 
or manager. Sober, industrious and there with 
the goods. Address C, care M. P. World, N. Y. 
City. 

HELP WANTED. 

WANTED, an experienced motion picture man 
in motion picture finishing department. Steady 
position for right party. Address Ford Optical 
Co., 1029 16th St., Denver, Colo. 

BUSINESS OPPORTUNITIES. 

STUDIO for rent for three months while 
owner is in California. A motion picture studio 
fully equipped with Cooper-Hewitts and latest 
style arc lamps. Floor space, 50x80, ten dress- 
ing rooms ; everything ready for immediate use, 
including services of expert staff and crew. 
Blackton Productions, Inc., 423 Classon Ave., 
Brooklyn, N. Y. 

THEATERS WANTED. 

MOVING PICTURE theaters wanted at all 
times, to lease and for sale. We are having 
inquiries for good theaters every day. Send 
photos and full data. Studio Contracting Co., 
Suite 340, Knickerbocker Theater Bldg., N. Y. 
City. 

THEATERS FOR SALE OR RENT. 

FOR SALE, moving picture building and 
equipment, Power's 6A machine, asbestos booth, 



250 opera chairs, piano, complete electric light- 
ing outfit, scenery, drums, etc. Will sacrifice as 
a whole or in part. Royal Theater Co., Hali- 
fax, Pa. 

FOR SALE, photoplay house seating 400, Cen- 
tral Pennsylvania. Just remodeled. Owners in 
draft. Address M. R. H., care M. P. World, N. 
Y. City. 

EQUIPMENT FOR SALE. 

GUARANTEED MACHINES— Slightly used 
type S-1917 model, Simplex motor drive, fac- 
tory guarantee, at reasonable prices. Room 206, 
14S2 Broadway, N. Y. City. 

EXHIBITORS— OPERATORS — PROJECTION 
EXPERT F. H. RICHARDSON SAYS "INSTALL 
'AMBERLUX' LENS FILTERS." IMPROVE 
PROJECTION 100%. RESULTS GUARANTEED 
PRICE. WITH ADVERTISING SLIDE. $3.50. 
PARCELS POST PREPAID. W. D. WARNER, 
S EAST BROAD ST., COLUMBUS, OHIO. 

FOR SALE, about 400 moving picture seats. 
Inquire Herman Ellis, Perth Amboy, N. J. 

CAMERAS, ETC., FOR SALE. 

GET IN TOUCH WITH BASS CAMERA CO— 
America's most reliable center for REAL BAR- 
GAINS in MOTIOiv PICTURE EQUIPMENT. 
We practice and preach Quality — Value — Service. 
Special Extra List of unusual bargains for quick 
acceptance NOW READY. Shows Best Bass 
Offers in Guaranteed Tested new and used ap- 
paratus. Don't wait, but WRITE FOR IT TO- 
DAY. Merl LaVoy, world-renowned war camera 
man, now in Europe, writes : "I SHALL RE- 
MEMBER YOUR GOOD TREATMENT WITH 
PLEASURE." You, too, will be pleased with 
our honest, conscientious service. Distributors 
for the AMERICAN PROJECTOSCOPE AND 
VICTOR ANIMATOGRAPH. the world's best 
portable projectors. Price, $175.00 each. Book- 
lets free. Just drop postal to BASS CAMERA 
CO., Charles Bass, President, 109 Dearborn St., 
Chicago, 111. See display ad in this issue. 



WINTER CLEARANCE OF USED M. P 
CAMERAS {(in it. 0. S. M. P. Cam- 
era, $05.00 n m ft. Ernemann Model 

B, $225.00 Kin ft. Williamson, $135.00' 

20(1 ft. Davsco, Slightly Used, $80.00- 

200 ft. Universal, late model, $175.00- 

200 A. Ernemann Model A, $110.00 

Universal Tripod, with Pan and Tilt, 

$55.00 Many others. WRITE OR 

WIRE FOR DETAILED DESCRIPTION ON" 
ANY OF THESE. SEND FOR OUR COM- 
PLETE LIST OF NEW AND USED MOTION 
PICTURE CAMERAS, TRIPODS AND ACCES- 
SORIES. DAVID STERN COMPANY, 1027R. 
MADISON ST., Chicago, 111. 

FILMS, ETC., FOR SALE. 

FOUR-AND-FIVE-REEL features at $35 per 
feature, including posters. M'Liss, Protea I. 
Protea II, Marked Woman, What Happened to- 
Jones, Lights of London, Conspiracy, Chimes, 
Winning riis First' Case, Rip Van Winkle, Honor 
of Old Glory, One of Millions. Walter Scheuer, 
Room 1203, 145 West 45th St., N. Y. City. 

300 REELS OF FILM, 1,000 feet in length, 
new condition, $2.50 a reel. Send money order 
for trial order. Mahmarian, 440 West 23d St., 
N. Y. City. 

FILMS FOR SALE— Lure of New York, 4- 
reels, $40 ; Hook and Hand, 4 reels, $25 ; Bridge- 
of Sighs, 4 reels. $25 ; Outlaw Reforms, 4 reels, 
$40 ; Slaves of Love, 5 reels, $50 ; Princess 
Elaine's Prisoner, 5 reels. $50. G. W. Braden- 
burgh, S02 Vine St., Phila.. Pa. 

MISCELLANEOUS. 

TOM BRET— Titles and scenarios. Room 616, 
220 West 42d St., N. Y. City. Phone Bryant 
8419. 

PAY NO MONEY TO AGENTS CLAIMING TO* 
REPRESENT US. WE DEAL DIRECT WITH 
THEATER. PHOTOFOLDER PROGRAM CO., 
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MOTION PICTURE HANDBOOK 

FOR MANAGERS AND OPERATORS 

By P. H. RICHARDSON 
Price $4.00, postage paid 

MOTION PICTURE ELECTRICITY 

By J. H. HALLBERG 
Price $2.50, postage paid 

TECHNIQUE OF THE PHOTOPLAY 

By EPES WINTHROP SARGENT 
Price $3.00, postage paid 



PICTURE THEATRE ADVERTISING 

By EPES WINTHROP SARGENT 
Price $2.00, postage paid 

MODERN THEATRE CONSTRUCTION 

By EDWARD BERNARD KINSLLA 
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OR THE MAKING OF A PHOTOPLAY 

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Price $2.00, postage paid 



Any of these Publications Sent Promptly Upon Application to 

CHALMERS PUBLISHING CO., 516 Fifth Ave., New York City 

OR YOUR NEAREST BRANCH OFFICE 
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January 5, 1918 



THE MOVING PICTURE WORLD 



143 





A Close-up of 
the Heart of 

Mr.S.L.ROTHAPFEL'S 

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144 



THE MOVING PICTURE WORLD 



January 5, 19i8 



List of Current Film Release Dates 



ON GENERAL FILM. PATHE AND PARAMOUNT PROGRAMS 



■11 



flwij 



(For Daily Calendar of Program Releases See Page 134). 



General Film Company, Inc. 



(Note — Pictures given below are listed 
In the order of their release. Additions 
ire made from week to week in the or- 
der of release.) 

BROADWAY STAR FEATURE. 

One Dollar's Worth (One of the 0.' Henry 

Series — Two parts — Drama). 
The Last Leaf (One of the 0. Henry Series — 

Two parts — Drama). 
Two Renegades (One of the O. Henry Series — 

Two parts — Comedy-Drama). 
Whistling Dick's Christmas Stocking (One of 

the O. Henry Series — Two parts — Comedy- 
Drama). 
The Fourth in Salvador (One of the O. Henry 

Series — Two parts — Comedy-Drama). 
The Clarion Call (One of the 0. Henry Series — 

Two parts- — Drama). 
The Hiding of Black Bill (One of the 0. Henry 
Series — Two parts — Drama). 

CHAPLIN COMEDIES. 

A Jitney Elopement (Two Parts — Comedy). 
By the Sea (One reel — Comedy). 
In the Park (One reel — Comedy). 
Work (Two parts — Comedy). 

ESSANAY. 

The Fable of the Back Trackers from the Hot 
Sidewalks (George Ade Fable — Two parts — 
Comedy). 

The Fable of the Toilsome Ascent and the Shin- 
ing Table Land (George Ade Fable — Two 
parts — Drama). 

ESSANAY COMEDIES. 

Hard Luck. 

The General. 

A Depot Romeo. 

Make Your Eyes Behave. 

Lunch. 

Nut Stuff. 

ESSANAY SCENICS. 

Salmon Fishing in New Brunswick. 

Lake Louise. 

Banff National Park. 

The Great National Industries of Canada. 

Water Powers of Western Canada. 

Through Canada from Coast to Coast. 

How Canada and the Farmer Co-operate in 

Grain Raising. 
Agricultural Opportunities in Western Canada. 

FALCON FEATURES. 

Feet of Clay (Four Parts — Drama). 
Brand's Daughter (Four parts — Drama). 
His Old-Fashioned Dad (Four Parts — Drama). 
Zollensteln (Four parts — Drama). 

HANOVER FILM COMPANY. 

Camllle (Helen Hesperla — Six Parts — Drama). 
The Marvelous Maciste (Six parts — Drama). 

JAXON COMEDIES. 

(Fifth Series.) 
Blundering Boobs. 
Disappointed Love. 
He's In Again. 
How It Worked. 
Their Model Careers. 
His Fishy Footsteps. 

JUDGE BROWN STORIES, 

Bud's Recruit (Two parts — Drama). 

The Chocolate of the Gang (Two parts — Dr.). 

The Preacher's Son (Two parts — Drama). 

The Accusing Toe (Two parts — Drama). 

Two Boys and Two Lies (Two parts — Drama). 

KALEM. 

The Munitions Plot (Daughter of Daring Serlea 

— One part — Drama). 
The Detective's Daughter (Daughter of Daring 

Series — One part — Drama). 
The Railroad Smugglers (Daughter of Daring 

Series — One part — Drama). 
The Deserted Engine (Daughter of Daring 

Series — One part— Drama). 

PHYSICAL CULTURE PHOTOPLAY CO. 

Physical Culture Magazine (Monthly). 



RAY COMEDIES. 

A Peaceful Flat. 
Cheating His Wife. 
A Bathtub Marriage. 

SELIG. 

The Rustler's Vindication (Two Parts — Drama). 
The Witness for the State (One Part — Drama). 
Selig- World Library No. 21 (Educational). 
Selig World Library No. 22 (Educational). 
Selig- World Library No. 23 (Educational). 
Selig World Library No. 24 (Educational). 
Selig World Library No. 25 (Educational). 
Selig World Library No. 26 (Educational). 
Selig World Library No. 27 (Edu.). 

SELBURN COMEDIES. 

(Piedmont Pictures Corporation) 
Hubby's Holiday (Two parts — Comedy). 
Too Much Elephant (One parV-Comedy). 
Wedding Bells and Lunatics (One part — Com.). 
His College Proxy (One part — Comedy). 

SPARKLE COMEDIES. 

(Fifth Series.) 
On the Love Line. 
The Detective. 
Smashing the Plot. 
After the Matinee. 
Double Cross. 
The Best of a Bargain. 

THREE C COMEDIES. 

His Watery Waterloo. 
Fat and Foolish. 
A Harem Romance. 
His Winning Way. 
A Boarding House Battle. 
Stealing a Sweetheart. 
A Hash House Romance. 
The Hod Carrier's Million. 



Pathe Exchange, Inc. 



RELEASES FOR WEEK OF DEC. 16. 

Vengeance is Mine (Five parts — Drama — Astra). 

The Seven Pearls (Episode No. 14 — "The Tower 
of Death" — Two parts — Drama — Astra). 

The Hidden Hand (Episode No. 4 — "The False 
Locket" — Two parts — Drama — Pathe). 

Argus Pictorial No. 3 (One Reel — Educational — 
Argus Laboratories). 

Along the Vardar, European Turkey (Colored 
Travel) and "A Fresh Water Pirate" (Col- 
ored Educational — Pathe Split Reel). 

Happy Hooligan — Bullets and Bull (Cartoon 
Comedy) and "Keeping the Camp Clean" 
(Educational — International Split Reel). 

Hearst-Pathe News No. 102 (Topical). 

Hearst-Pathe News No. 103 (Topical). 

RELEASES FOR WEEK OF DEC. 23. 

Runaway Romany (Five parts — Drama — Ardsley 
Art Film Corp.). 

The Seven Pearls (Episode No. 15 — "The Seventh 
Pearl" — Two parts — Astra). 

The Hidden Hand (Episode No. 5 — "The Air 
Lock" — Two parts — Drama — Pathe). 

Bashful (One Reel — Comedy — Rolin). 

The Pearl of the Atlantic, Belle Isle — Picturesque 
Brittany (Colored Travel), and Strange 
Fresh Water Insects (Colored Educational) 
(Pathe Split Reel). 

Katzenjammer Kids — "Fat and Furious" (Car- 
toon Comedy), and Indiana Limestone (Edu- 
cational) (International Split Reel). 

Hearst-Pathe News No. 104 (Topical). 

Hearst-Pathe News No. 1 ( Topical ). 

RELEASES FOR WEEK OF DEC. 30. 

Over the Hill (Five parts — Drama — Astra). 
The Hidden Hand (No. 6, "The Flower of Death" 

— Two parts — Drama — Pathe). 
The Eighth Annual Round-Up, Pendleton, Ore. 

(Three parts — Topical — F. C. Quimby). 
Argus Pictorial No. 4 (One reel — Educational — 

Argus Laboratories). 
Step Lively (One reel — Comedy — Rolin). 
Rocky Mountain Park (Combitone-Travel — One 

Reel — Earle). 
Katzenjammer Kids, "Peace and Quiet" (Car- 
toon Comedy) and Making the Comic Section 

(Educational — International Split Reel). 
Hearst-Pathe News No. 2 (Topical). 
Hearst-Pathe News No. 3 (Topical). 



Paramount Pictures Corp. 



BLACK DIAMOND COMEDY. 

Oat T — 6usie Slips One Over. 
Oct. 15 — Nearly a Baker. 
Nov. 12 — A Society Scrimmage. 

KLEVER KOMEDY. 

Nov. 19 — Nutty Knitters. 

Dec. 3 — Toothaches and Heartaches. 

Dec. 17— The Installment Plan. 

Dec. 31 — O. U. Boat. 

Jan. 14 — Meatless Days and Sleepless Nights. 

Jan. 28— He Got His. 

PARAMOUNT MACK SENNETT COME- 
DIES. 

Dec. 2 — An International Sneak. 

Dec 17 — That Night. 

Dec. 30 — Taming Target Center (Two parts). 

Jan. 13 — The Kitchen Lady (Two parts). 

Jan. 27 — His Hidden Purpose (Two parts). 

PARAMOUNT ARBUCKLE COMEDIES. 

Sept. 30 — Oh, Doctor! (Two parts). 
Oct. 29 — Fatty at Coney Island. 
Dec. 10 — A Country Hero. 
Jan. 20 — Out West (Two parts). 

PARAMOUNT FEATURES. 

Nov. 26 — Bab's Matinee Idol (Five parts— Dr.). 
Dec. 3 — The Eternal Temptress (Five parts — 

Drama). 
Dec. 3 — The Secret Game (Five parts — Dr.). 
Dec. 10 — The Land of Promise (Five parts — 

Drama). 
Dec. 10 — Tom Sawyer (Five parts — Drama). 
Dec. 17 — Nan of Music Mountain (Five parts — 

Drama). 
Dec. 17 — The Fair Barbarian (Five parts — 

Drama). 
Dec. 24 — Love Letters (Five parts — Drama). 
Dec. 24 — His Mother's Boy (Five parts — Dr.). 
Dec. 31 — The Seven Swans (Five parts — Dr.). 
Jan. 7 — Mrs. Dane's Defense (Five parts — 

Drama). 
Jan. 14 — Jules of Strong Heart (Five parts — 

Drama). 

PARAMOUNT SERIAL. 

Dec. 3 — Who Is "Number One"? (Xplsode No. 
ft— "The Flight of the Fury" — Two 

parts — Drama). 
Dec. 10 — Who Is Number One? (Episode No. 7 

— "Hearts in Torment" — Twe »aru 

— Drama). 
Dec. 17 — Who Is Number 1? (Episode No. 8 — 

"Walls of Gas" — Two Parts — Dr.). 
Dec. 24— Who Is No. 1? (Episode No. 9 — "Struck 

Down" — Two parts — Drama). 
Dec. 31 — Who is No. 1? (Episode No. 10 — "Wires 

of Wrath" — Two parts — Drama). 
Jan. 7 — Who Is Number One? (Episode No. 

11 — "The Rail Raiders" — Two 

parts — Drama). 

PARAMOUNT BURTON HOLMES. 

Nov. 26 — Three Marvelous Matsurls (Scenic). 
Dec. 3 — Osaka to Nagasaki (Scenic). 
Dec. 10 — Canning Time in California (Edu.). 
Dec. 17 — In Glacier Park (Scenic). 
Dec. 24 — Going to the Sun in Glacier Park. 
Dec. 31— On the Farm Where the Food Comes 
From. 

PARAMOUNT-BRAY PICTOGRAPHS. 

Dec. 2 — Subjects on Reel — An X-Ray on 

Teeth ; Making the Ocean Safe ; 

Art of Monoprinting ; Goodrich 

Dirt's Amateur Night. 
Dec. 9 — Fastest Thing on Four Legs; Women's 

Self Defense ; Bobby Bumps, Early 

Shopper. 
Dec. 16 — How Doth the Busy Bee ; Skiing at 

Colorado Springs ; A Substitute for 

Butter. 
Dec. 23 — A Dog Chauffeur on Fifth Avenue ; 

Binding Uncle Sam's Harvest ; 

Goodrich Dirt and the $1,000 Re- 
ward. 



Producers.— Kindly Furnish Titles and Dates of All New Releases Before Saturday. 



January 5, 1918 THE MOVING PICTURE WORLD 145 

Costs a Little More 

— But Is Least Expensive 



THE VALUE IS THERE 



December 13th, 1917. 
Moving- Picture World, 
New York City. 

Gentlemen: 

Enclosed find our check for Three Bucks, to ex- 
tend our subscription one year. We find your maga- 
zine one of the MOST IMPORTANT and the LEAST 
EXPENSIVE adjuncts to our business. 

Yours truly, 
HERBES & BACKES, Proprietors 
The Palm Theatre 

WHY has the Moving Picture World always been the greatest help 
to every Exhibitor? Look over any weekly issue, note the depart- 
ments of A-l, up-to-the-minute Exhibitors' Helps by the best Posted 
Staff of Editors and Experienced Specialists in the Industry. Note the News of 
the Trade by over thirty correspondents in all the principal film centers. 



THE VALUE IS THERE 

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SUBSCRIBE TODAY 

(if not already on the list) 
Subscription Rates: Domestic, $3.00 Canada, $3.50 Foreign, $4.00 

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In Answering Advertisements. Please Mention the MOVING PICTURE WORLD 



146 



THE MOVING PICTURE WORLD 



January 5, 1918 



~" 



List of Current Film Release Dates 



ON UNIVERSAL. METRO AND TRIANGLE PROGRAMS 

iiE!!i i mi!] n [fiHiiiffliraifiH nriiisiini ihiii mm i ii[! T ' "■■■' ■ ! '' ri! -r™"^ ^inHiKtiiiiiiiiiiii 



, 



(For Daily Calendar of Program Releases See Page 134) 



Universal Film Mfg. Co. 



ANIMATED WEEKLY. 

Nov. 8 — Number 97 (Topical). 
Not. 14 — Number 98 (Topical). 
Not. 21 — Number 99 (Topical). 
Not. 28— Number 100 (Topical) 
Dec. 5 — Number 1 (Topical). 
Dec. 12— Number 2 (Topical). 
Dec. 19 — Number 3 (Topical). 
Dec. 26 — Number 4 (Topical). 
Jan. 2 — Number 5 (Topical). 



BISON. 

Oct. IB— The Temple of Terror (Two Parti 

Drama). 
Oct 22— The Getaway (Two Part»— Drama). 



GOLD SEAL. 

Oct. 1 The Storm Woman (Three parU— 

Drama). .._,•»• 

Oct. 8— The Ninth Day (Three Parte— Drama). 
Oct. IB— The Taming of Luoy (Three Part»— 

Drama). 
Oct. 22 — The End of the Run (Three Parte — 

Drama). 
Oct 29 — The Mysterious Iron Ring (An episode 
of "The Perils of the Secret Serv- 
lce" — Three parte — Drama). 



JOKER. 

Oct. 1— Her Naughty Choice (Comedy). 

Oct. 1 — The Masked Marvels (Comedy). 

Oct. 8 — The Wart on the Wire (Comedy). 

Oct. 8 — Rainstorms and Brainstorms (Comedy). 

Oot. 15 — The Magic Jazz- Bo (Comedy). 

Oct. IB— Who Done It? (Comedy). 

Oct. 22 — The Tight Wad (Comedy). 

Oct. 22 — A Wise Dummy (Comedy). 

Oct. 29—1 Quit (Comedy). 



L-KO. 

Oct. 15 — Vamping Reuben's Millions (Two Parts 

— Comedy). 
Oct. 22 — Pat and Furious (Two Parts — Comedy). 
Oct. 29 — BTen As Him and Her (Two parts — 

Comedy). 
Not 7 — Double Dukes (Two parts — Com.) 
Nov. 14— Hula Hula Hughle (Two parts- 
Comedy). 
Not. 21 — The Joy Riders (Two parts — Comedy). 
Not. 28— Kid Snatchers (Two parts — Drama). 
Dec. 5 — A Hero for a Minute (Two parts — 

Comedy). 
Dec. 12 — Deep Seas and Desperate Deeds (Two 

parts — Drama). 
Dec. 19 — Bullets and Boneheads (Two parts — 

Drama). 
Dec. 26 — Ambrose's Icy Loto (Two parts — 

Comedy). 
Jan. 2 — Carnivals and Cannibals (Two parts — 

Comedy). 



NESTOR. 

Oct 1 — Pete the Prowler (Comedy). 

Oct. 1 — A Prairie Romeo (Two parts — Drama). 

Oct 8 — Hot Applications (Comedy). 

Oct. 15 — Wild and Wooly Women (Comedy). 

Oct. 22 — A Fire Escape Finish (Comedy). 

Oct. 29 — A Bad Little Good Man (Comedy). 

Not. IS — Caught In the Draft (Comedy). 

Not. 12 — The Shame of the Bullcon (Comedy). 

Not. 19 — Strike One (Comedy). 

Not. 26 — Water On the Brain (Comedy). 

Dec. 3 — The Other Stocking (Comedy). 

Dec. 10 — ± Munition Worker's Curse (Com.). 

Dec. 17 — Secret SerTants (Comedy). 

Dec. 24 — The Guy and the Guyser (Comedy). 

Dec. 31 — Busted Hearts and Buttermilk (Com.). 

POWERS. 

Aug. 20 — Colonel Pepper's Mobilized Farm 
(Cartoon Comedy), and "The Home 
Life of the Spider (Ditmar's Edu.) 
(Split Reel). 



SPECIAL PRODUCTIONS. 

Oct. 22 — Society's Driftwood (F1t« Parts — 

Drama). 
Oct. 29 — A Marked Man (FiTe parts — Drama). 
Not. 5 — John Ermine of YellowBtone (FiTe 

parts — Drama). 
Not. 12 — The Cricket (FiTe parts — Drama). 
Not. 19 — The Man from Montana (Fire parts — 

Drama). 
Not. 26 — Fear Not (FiTe parts — Drama). 
Dec. 3 — Fighting Mad (Five parts — Drama). 
Dec. 10 — The Silent Lady (FiTe parts — Drama). 
Dec. 17 — Beloved Jim (FiTe parts — Drama). 
Dec. 24 — Bucking Broadway (FiTe parts — Dr.). 
Dec. 31 — The High Sign (Herbert Rawlinson 

Production— Five parts — Drama). 



STAR FKATURKTTK. 

Sept 10.— To the Highest Bidder (Two 

Society Drama). 
Sept 17 — The Right Man (Two parti — Drama). 
Sept 24 — A Romany Rose (Two parte — Drama). 
Oot. 8 — A Prince for a Day (Two Parts — 

Drama). 
Oct. 15 — The Cross-Eyed Submarine (Two ParU 

—Comedy). 
Oct. 22 — Little Mariana's Triumph (Two Parts 
— Drama). 



VICTOR. 

Sept. 24 — Tour Boy and Mine (Comedy). 
Oct. 1 — Kicked in the Kitchen (Comedy). 
Oct. 8 — A Walloping Time (Comedy). 
Oct 15 — When Liz Lets Loose (Comedy). 
Oct. 22— What'll We Do With Uncle? (Comedy). 



UNIVERSAL SCREEN MAGAZINE. 



Oct. 

Oct. 

Not. 

Not. 

Not. 

Not. 

Dec. 

Dec. 

Dec. 

Dec. 

Jan. 



22— Issue No. 
29— Issue No. 

9 — Issue No. 
16 — Issue No. 
23 — Issue No. 
30— Issue No. 

7 — Issue No. 
15 — Issue No. 
22 — Issue No. 
29— Issue No. 

5 — Issue No. 



42 (Educational). 

43 (Educational). 

44 (Educational). 

45 (Educational). 
46 (Educational). 

47 (Educational). 

48 (Educational). 

49 (Educational). 

50 (Educational). 

51 (Educational). 

52 (Educational). 



UNIVERSAL SPECIAL FEATURE. 

Dec. 1 — The Red Ace (Episode No. 7, "The 

Lion's Claws" — Two parts — Drama). 
Dec. 1 — The Mystery Ship (Episode No. 1, 

"The CreBcent Scar" — Two parts — 

Drama). 
Dec. 8 — The Red Ace (Episode No. 8 — "The 

Lair of the Beast" — Two parts — 

Drama). 
Dec. 8 — The Mystery Ship (Episode No. 2 — 

"The Grip of Hate" — Two parts — 

Drama). 
Dec. 15 — The Red Ace (Episode No. 9 — "A Voice 

from the Past" — Two parts — Dr.). 
Dec. 15 — The Mystery Ship (Episode No. 3 — 

"Adrift" — Two parts — Drama). 
Dec. 22 — The Red Ace (Episode No. 10 — 

"Hearts of Steel" — Two parts — 

Drama). 
Dec. 22 — The Mystery Ship (Episode No. 4 — 

"The Secret of the Tomb" — Two 

parts — Drama). 
Dec. 29— The Red Ace (Episode No. 11— "The 

Burning Span"— Two parts — Dr.). 
Dec. 29 — The Mystery Ship (Episode No. 5 — 

"The Fire God" — Two parts — Dr.). 
Jan. 5 — The Red Ace (Episode No. 12— "Over- 
board" — Two parts — Drama). 
Jan. 5 — The Mystery Ship (Episode No. 6 — 

"Treachery" — Two parts — Drama). 



UNIVERSAL CURRENT EVENTS. 



Oct. 

Oct. 

Nov. 

Not. 

Not. 

Not. 

Not. 

Dec. 

Dec. 

Dec. 

Dec. 

Jan. 



19 — Issue No. 
26 — Issue No. 
2 — Issue No. 

9 — Issue No. 
16 — Issue No. 
23— Issue No. 
30 — Issue No. 

7 — Issue No. 
15 — Issue No. 
22 — Issue No. 
29— Issue No. 

5 — Issue No. 



23 (Topical). 
24 (Topical). 

25 (Topical). 
26 Topical. 

27 (Topical). 

28 (Topical). 

29 (Topical). 

30 (Topical). 

31 (Topical). 

32 (Topical). 

33 (Topical). 

34 (Topical). 



Metro Pictures Corporation. 



METRO PICTURES CORP. 

Not. 5 — The Outsider (Six parts — Drama). 

Not. 12 — Outwitted (Five parts — Drama). 

Not. 19 — The Voice of Conscience (Fire parte— 

Drama). 
Not. 26 — The Eternal Mother (FiTe parts — 

Drama). 
Dec. 3 — The Square DeceiTer (Yorke Film 

Corp — Five parts — Drama). 
Dec. 10 — Alias Mrs. Jessop (FiTe parts — Dr.) 
Dec. 17 — An American Widow (FIts parts — 

Drama). 
Dec. 24 — Red, White, and Blue Blood (FiTe 

parts — Drama). 
Dec. 31 — The ATenging Trail (Yorke Film 

Corp. — Five parts — Drama). 

METRO SPECIALS. 

October — The Slacker (Eight parts — Drama). 
Nov. 15 — Draft 258 (Seven parts — Drama). 
Dec. 10 — Blue Jeans (Seven parts — Drama). 

METRO COMEDIES. 

Oct. 29 — Twelve Good Hens and True (Drew). 
Nov. 5 — His Deadly Calm (Drew). 
Nov. 12 — The Rebellion of Mr. Monor (Drew). 
Nov. 19 — A Close Resemblance (Drew). 

26 — As Others See Us (Drew). 
3 — Too Much Henry (Drew). 
Dec. 10 — Wages No Object (Drew). 
Dec. 15 — The Spirit of Merry Christmas (Drew). 
Dec. 24 — The Unmarried Look (Drew). 

31 — Shadowing Henry (Drew). 



Not. 
Dec. 



Dec. 



Triangle Film Corporation. 



TRIANGLE PRODUCTIONS. 

Nov. 18 — A Case at Law (FiTe parts — Drama). 
Not. 18 — Fuel of Life (FiTe parts — Drama). 
Not. 25 — The Regenerates (FiTe parts — Dr.). 
Not. 25 — For Valour (Five parts — Drama). 
Dec. 2 — The Sudden Gentlemen (F1t« parts — 

Drama). 
Dec. 2 — The Ship of Doom (FiTe parts — Dr.). 
Dec. 9 — Fanatics (FWe parts — Drama). 
Dec. 9 — The Learnin' of Jim Benton (FiTe 

parts — Drama). 
Dec. 16 — Because of the Woman (FiTe Parts — 

Drama). 
Dec. 16 — The Maternal Spark (FiTe parts — 

Drama). 
Dec. 23 — Without Honor (FiTe parts — Drama). 
Dec. 23 — Until They Get Me (Five Parts — Dr.). 
Dec. 30 — The Gown of Destiny (Five parts — 

Drama). 
Dec. 30 — Framing Framers (Five parts — Dr.). 
Jan. 6 — Betty Takes a Hand (Five parts — 

Drama). 
Jan. 6 — Man Above the Law (Five parts — 

Drama). 

TRIANGLE KOMEDY. 

Nov. 11 — A Boomerang Frame-Up. 
Not. 11 — His Household Butterfly. 
Not. 18 — War and Matrimony. 
Not. 18 — An Innocent Vampire. 
Nov. 25 — A False Alarm. 
Nov. 25 — A Tough Turkey Trot. 
Dec. 2 — An Officer's Miss. 
Dec. 2 — Sauce for the Goose. 
Dec. 9 — Their Straying Feet. 
Dec. 9 — When War Meant Peace. 
Dec. 1C — His Bad Policy. 
Dec. 16 — A Discordant Note. 
Dec. 23 — A Counterfeit Scent. 
Dec. 23 — A Birthday Blunder. 
Dec. 30— In Wrong Right. 
Dec. 30 — His Double Flivver. 
Jan. 6 — Matrominial Breaker. 
Jan. 6 — His Day of Doom. 

KEYSTONE COMEDY. 

Nov. 4 — Haunted by Himself (Two parts). 
Nov. 11 — False to the Finish (Two J>art»). 
Nov. 18 — The Soul of a Plumber (Two parts) 
Nov. 25 — Won by a Fowl (Two parts) 
Dec. 2 — An Ice Man's Bride (Two parts). 
Dec. 9 — The Grave Undertaking (Two parts). 
Dec. lfi — A Sanitarium Scandal (Two parts). 
Dec. 23 — Afraid to Be False (Two parts). 
Dec. 30 — Welcome Home (Two parts). 
Jan. 6 — His Hidden Shame (Two parts). 



Producers. — Kindly Furnish Titles and Dates of All New R eleases Before Saturday. 



January 5, 1918 



THE MOVING PICTURE WORLD 



147 



Watch the Crowd 

if you have any doubts as to the value of 
the best obtainable projection equipment. 

While some persons like one kind of pictures, 
and some prefer another, the theatres where the 
crowd continues to go regularly are the ones 
where the pictures are always evenly illuminated 
with the details sharply defined. 




lenses give that uniformity of illumination and 
clean-cut definition. 

Although a lens may seem a small thing in size 
and cost, it is a big thing in its relation to your 
box office receipts. 

The Marlux costs no more than any 
good lens, and gives better results. 

Ask your dealer, or write direct to 

CROWN OPTICAL COMPANY 

Rochester, N. Y. 




Have You Bought 
a Liberty Bond? 

We will give a 
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with each No. 4 Photo Cines 

outfit sold during the month 

of January, 1918. Place your 

order and deposit with us 

now. 

A special introduction for the 

fourth successful year of this 

exceptional outfit. 

Also bear in mind that the 

price of this camera has been 

$250.00 since first introduced 

and this is pre-war price. The Liberty Bond a pure 

bonus. 

Price $250 net 

Includes Camera, 100-foot model, equipped with 2-inch F:3.5 
Tessar lens; automatic diaphragm dissolve; tripod, two sec- 
tions, with panoramic and tilting top— a professional outfit 
that has never been equaled at its full price. 

G. GENNERT 



NEW YORK 
24-26 E. 13th St. 



CHICAGO 

320 S. Wabash Ave. 



LOS ANGELES 
455 S. Olive St. 



SAN FRANCISCO— 394 Canal St. 











8,000 






Exhibitors and others interested in 
the film business in Spanish-speak- 
ing countries were reached by the 






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of 






Cine-fdundial 




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Here is a market that will 
produce new business for you. 











In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



148 



THE MOVING PICTURE WORLD 



January 5, 1918 



List of Current Film Release Dates 



MUTUAL PROGRAM AND MISCELLANEOUS FEATURES 



n ijrii 



(For Daily Calendar of Program Releases See Page 134). 





Mutual Film Corp. 



Nov. 

Nov. 

Nov. 

Nov. 

Nov. 

Dec. 

Dec. 

Dec. 

Dec. 



CUB. 

1 — Jerry's Lucky Day (Comedy). 

7 — Jerry aDd the Vampire (Comedy). 

15 — Jerry's Running Fight (Comedy). 

22 — Jerry's Victory (Comedy). 

29 — Jerry and the Burglars (Comedy). 

6 — Jerry Takes Gas (Comedy). 
12 — Jerry's Boarding House (Comedy). 
20 — Jerry's Double Cross (Comedy). 
26 — Jerry's Best Friend (Comedy). 

GAUMONT. 



Nov. 8 — Reel Life No. 80. Subjects on reel : 
Safety Last ; The Pipe Organ ; -A 
Cord Tire Machine ; The Story of 
Water; It Was Not the Colic, from 
"Life." 



MUTUAL WEEKLY. 



Nov. 25 — Number 152 (Topical). 
Dec. 2 — Number 153 (Topical). 
Dec. 9 — Number 154 (Topical). 
Dec. 16 — Number 155 (Topical). 
Dec. 23— Number 156 (Topical). 
Dec. 31 — Number 1 (Topical). 



STRAND. 

Oct. 23 — And Along Came Mary. 

Oct. 30 — A Two-Cylinder Courtship. 

Nov. 6 — Mary's Merry Mixup (Comedy). 

Nov. 13 — That Dog Gone Dog (Comedy). 

Nov. 20 — A Maid to Order. 

Nov. 27— Tom. Dick and Harry (Comedy) 

Dec. 4 — Just Kidding (Comedy). 

Dec. 11— Putting One Over. 

Dec. 18 — Little Miss Fixer (Comedy). 

Dec. 25 — Mary's Boomerang (Comedy). 

Jan. 1— Her Awful Fix (Comedy). 



MUTUAL SPECIALS. 

Oct. 22— The Adventurer (Charlie Chaplin Pic- 
ture No. 12 — Two parts — Comedy). 
Nov. 12 — The Planter (Seven parts — Drama). 

MUTUAL STAR PRODUCTIONS. 

Nov. 5 — A Game of Wits (American — Five 

parts — Drama). 
Nov. 12 — Betty and the Buccaneers (American — 

Five parts — Drama). 
Nov. 19 — Snap Judgment (American — Five parts 

— Drama). 
Nov. 19 — Please Help Emily (Frohman — Five 

parts — Drama). 
Nov. 26— The Mate of the Sally Ann (American 

— Five parts — Drama ) . 
Dec. 3 — The American Maid (Goodrich — Five 

parts — Drama). 
TJec. 10 — Miss Jackie of the Army (American 

— Five parts — Drama). 
Lee. 17 — New York Luck (American — Five 

parts — Drama). 
Dec. 24 — Her Sister (Frohman — Five parts — 

Drama). 
Dec. 31 — Her Sacred Husband (Goodrich — Five 

parts — Drama). 

SIGNAL. 

Nov. 7 — The Lost Express (Episode No. 8 — 

"The Mountain King" — Two parts 

— Drama). 
Nov. 14 — The Lost Express (Episode No. 9, "The 

Looters — Two parts — Drama). 
Nov. 22 — The Lost Express (Episode No. 10— 
"The Secret of the Mine" — Two parts — 
drama). 
Nov. 29 — The Lost Express (Episode No. 11 — 

"A Fight for a Million" — Two parts 

— Drama). 
Dec. 6— The Lost Express (Episode No. 12 — 

"Daring Death" — Two parts — Dr.). 
Dec. 12 — The Lost Express (Episode No. 13 — 

"The Escape" — Two parts — Dr.). 
Dec. 19 — The Lost Express (Episode No. 14 — 

"Unmasked" — Two parts — Drama). 
Dec. 26 — The Lost Express (Episode No. 15 — 

"The Return of the Lost Express" 

— Two Parts — Drama). 



Feature Releases 



ARTCRAFT PICTURES CORP. 

Nov. 26 — Desert Dust (Five parts — Drama). 
Dec. 17 — The Devil Stone (Five parts — Drama). 
Dec. 31 — A Modern Musketeer (Five parts — 

Drama). 
Jan. 7 — Rose of the World (Five parts — Dr.). 
Jan. 14 — Dead or Alive (Five parls — Drama). 

BLUEBIRD PHOTOPLAY, INC. 

Nov. 12 — Princess Virtue (Five parts — Drama). 
Nov. 19 — The Savage (Five parts — Drama). 
Nov. 26 — The Winged Mystery (Five parts — 

Drama). 
Dec. 3 — The Raggedly Queen (Five parts — Dr.). 
Dec. 10 — The Door Between (Five parts — Dr.). 
Dec. 17 — My Little Boy (Five parts — Drama). 
Dec. 24 — The Scarlet Car (Five parts — Drama). 
Dec. 31 — The Girl by the Roadside (Five parts 

— Drama). 
Jan. 7 — My Unmarried Wife (Five parts — 

Drama). 

I1R1XD EDUCATIONAL MOVING PIC- 
TURES. 

All About Bees (Approx. 725 feet). 

Beautiful Goldfish (Approx. 467 feet). 

My Friend the Ant (Approx. 671 feet). 

The Freshwater Aquarium (Approx. 522 feet). 

The Infinitely Small (Approx. 732 feet). 

Denizens of the Deep, No. 1 (Approx. 616 feet). 

Denizens of the Deep, No. 2 (Approx. 532 feet). 

EDUCATIONAL FILMS CORPORATION. 

Dec. 10 — Our Vanishing Game (Ditmar's Liv- 
ing Book of Nature). 

Dec. 12— Fishing for Fish. 

Dec. 17 — Nature's Weavers (Ditmar's Living 
Book of Nature). 

Dec. 19 — Flying Trip Through Japan No. 2. 

Dec. 24 — Nature's Songsters (Ditmar's Living 
Book of Nature). 

Dec. 26 — Beside the Glimmer Glass. 

Dec. 31 — Animals In Mid-Summer (Ditmar's 
Living Book of Nature). 

FIRST NATIONAL EXHIBITORS' CIRCUIT 

Daughter of Destiny (Petrova Picture Co.). 
Dec. — Alimony. 

FOX' SPECIAL FEATURES. 

Nov. 18 — All for a Husband (Five parts — Dr.). 
Nov. 25 — A Branded Soul (Five parts — Dr.). 
Dec. 2 — The Babes in the Woods (Five parts — 

Drama). 
Dec. 9 — The Pride of New York (Five parts — 

Drama). 
Dec. 16 — Unknown 274 (Five parts — Drama). 
Dec. 23 — The Kingdom of Love (Five parts — 

Drama). 
"Dec. 30 — Stolen Honor (Five parts — Drama). 
Jan. 6 — For Liberty (Five parts — Drama). 
Jan. 13 — Cupid's Round-Up (Five parts — Dr.). 

FOX STANDARD PICTURES. 

Oct. 14 — Aladdin and the Wonderful Lamp. 
Nov. 4 — The Rose of Blood (Six parts — Drama). 
Nov. IS — Treasure Island (Six parts — Drama). 
Dec. 2 — A Daughter of the Gods (Eight parts — 

Drama). 
Dec. 9 — Troublemakers (Seven parts — Dr.). 
Dec. 16 — The Heart of a Lion (Six parts — Dr.). 
Dec. 30 — Du Barry (Seven parts — Drama). 

FOX SUNSHINE COMEDIES. 

Nov. 11 — Wedding Bells and Roaring Lions 

(Two parts). 
Nov. 25 — A Milk-Fed Vamp (Two parts). 
Dec. 9 — Smashed in the Career (Two parts). 
Dec. 23 — Damaged — No Goods (Two parts). 
Jan. 6 — Shadows of Her Pest (Two parts). 

GOLDWYN PICTURES CORP. 

Oct. 21 — The Spreading Dawn (Six parts — 
Drama). 

Nov. 4 — Sunshine Alley (Six parts — Drama). 

Nov. 18 — Nearly Married (Six parts — Drama). 

Dec. 2 — The Auction Block (Six parts — Dr.). 

Dec. 16 — The Cindprella Man (Six parts — Dr.). 

Dec. 30 — Thais (Six parts — Drama). 

Jan. 14 — Oh ! Mary Be Careful (Six parts — 
Comedy-Drama). 

Jan. 2S — Dodging a Million (Six parts — Com- 
edy-Drama). 



GOLDWYN DISTRIBUTING CORP. 

The Manxman (Eight parts — Drama). 
For the Freedom of the World. 

GREATER VITAGRAPH. 

Dec. 17 — In the Balance (Five parts — Drama). 
Dec. 17— The Fighting Trail (Episode No. 15— 

"Out of the Flame" — Two parts — 

Drama). 
Dec. 24 — When Men are Tempted (Five parts — 

Drama). 
Dec. 24 — Vengeance — and the Woman (Episode 

No. 1 — Two parts — Drama). 
Dec. 24 — Dummies and Deceptions (Comedy). 
Dec. 31 — His Own People (Five parts — Comedy). 
Dec. 31 — Stowaways and Strategy (Comedy). 
Dec. 31 — Vengeance — and the Woman (Episode 

No. 2 — Two parts — Drama). 
Jan. 7 — The Blind Adventure (Five parts — 

Drama). 

JEWEL PRODUCTIONS, INC. 

Pay Me (Drama). 

Sirens of the Sea. 

The Man Without a Country (Drama). 

"K" (Drama). 

The Co-respondent. 

The Price of a Good Time (Five parts— Drama ) . 



GEORGE KLEINE SYSTEM. 



Dec. 



Dec. 



Jan. 



Jan. 



3 — Small Town Guy (Essanay-Perfectlon 
Picture — Five parts — Drama). 
10 — The Dream Doll (Essanay-Perfectlon 
Picture — Five parts — Drama). 
Dec. 24 — Sadie Goes to Heaven (Essanay Per- 
fection Picture — Five parts — Dr.). 
-Girls You Know ("The Screen Fan" — 
First Release of the James Mont- 
gomery Flagg Series — One Reel — 
Comedy). 
16 — Girls You Know ("The Bride" — Second 
Release of the James Montgomery 
Flag Series — One Reel — Comedy). 
Jan. 30 — Girls You Know ("The Superstitious 
Girl" — Third Release of the James 
Montgomery Flagg Series — One 
Reel — Comedy). 



SELECT PICTURES CORP. 

Oct. — The Moth (Six parts). 

Oct. — Magda (Five parts). 

Oct. — Scandal (Five parts). 

Oct. — The Wild Girl (Five parts). 

Oct. — Over There (Six parts). 

Nov. — Her Silent Sacrifice (Five parts). 

Nov. — Secret of the Storm Country (Five parts). 

Nov. — The Barrier (Seven parts). 

Nov. — The Lone Wolf (Six parts). 

Nov. — Public Be Damned (Six parts). 

Dec. — Shirley Kaye (Five parts — Drama). 

Dec. — The Honeymoon (Five parts — Drama). 

Jan. — Woman and Wife. 

Jan. — Ghosts of Yesterday. 

Jan. — The Marionettes. 

Jan. — The Studio Girl. 



WHOLESOME FILMS CORPORATION. 

His Awful Downfall (One Reel Comedy). 
Little Red Riding Hood (Four parts — Juvenile). 

WORLD PICTURES. 

Nov. 12 — The Adventures of Carol (Five parts- 
Drama). 
Nov. 19 — Easy Money (Five parts — Drama). 
Nov. 26 — Her Hour (Five parts — Drama). 
Dec. 3 — The Awakening (Five parts — Drama). 
Dec. 10 — The Good for Nothing (Five parts- 
Drama). 
Dec. 17 — The Tenth Case (Five parts — Dr.). 
Dec. 24 — The Volunteer (Five parts — Drama). 
Dec. 31 — The Wasp (Five parts — Drama). 
Ja"n. 7 — Stolen Hours (Five parts — Drama). 
Jan. 14 — The Strong Way (Five parts — Drama). 
Jan. 21 — Beautiful Mrs. Reynolds (Five parts — 

Drama). 
Jan. 2S — Gates of Gladness (Five parts — Dr.). 

U. S. EXHIBITORS' BOOKING CORP. 

The Zeppelin's Last Raid. 

Those Who Pay. 

The Belgian (Sidney Olcott Players, Inc.). 



Producers. — Kindly Furnish Titles and Dates of All New Releases Before Saturday. 



January 5, 1918 



THE MOVING PICTURE WORLD 



149 



Sure Fire Helps to Success 

The CHALMERS PUBLISHING CO., publishers of the MOVING PICTURE WORLD and CINE 
MUNDIAL, the leading trade papers devoted to the Motion Picture Industry, are also publishers of the 
only library of practical text books dealing with the cinema art adapted to the every-day needs of 
those already engaged in the business or about to engage in it. 

These text books, six in number, have been wri tten by men carefully selected for their proven 
knowledge of the subjects to be covered, being almost without exception veteran members of the 
MOVING PICTURE WORLD'S editorial staff; entirely without exception these men are at present 
actively engaged in the motion picture business —they are not dreamers or theorists. 

Each text book has been written to provide real help to the individual who reads it — consistent 
with the unswerving policy of the MOVING PICTURE WORLD— a genuine "Dedication to Service." 



Motion Picture Handbook 

for Managers and Operators 
By F. H. RICHARDSON 

Third Edition 

The most complete, exhaustive and instructive ■work ever 
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Picture Theatre Advertising 

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A real help and business builder for exhibitors, theatre 
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$2.00, postage paid. P. S. — Mr. Sargent conducts a weekly 
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which contains many up-to-date business-getting ideas. 



Motion Picture Electricity Modern Theatre Construction 



Ry J. H. HALLBERG 

An up-to-date work on the electrical equipment of picture 
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etc., etc. 260 pages, illustrated. $2.50, postage paid. 



By EDWARD BERNARD KLNSILA 

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Complete instruction in photoplay writing, including study f 

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In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



150 



THE MOVING PICTURE WORLD 



January 5, 1918 



iflHH 



List of State Rights Pictures 



(For Daily Calendar of Program Releases See Page 134). 




Note — For further information 
regarding pictures listed on this 
page, address State Rights De- 
partment. Moving Picture World, 
and same will be gladly furnished. 



Nov. 1 
Dec. 



ADVANCED M. P. CORP. 

The Woman Eternal (Seven parts — Drama). 
ARROW FILM CORPORATION. 

The Eyes of the World. 
Ratnona. 

J. FRANK BROCKLISS, INC. 

0. S. Navy (Five parts). 

Russian Revolution (Three parts). 

Land of the Rising Sun (10,000 feet— Issued 

complete or in series of 2,000 feet or 5,000 

feet) . 

BLUEBIRD PHOTOPLAYS. INC. 

The Eagle's Wings. 
Hell Morgan's Girl. 
Mother O' Mine. 

BRENON PRODUCTIONS. 

Fall of the Romanoffs (Eight Parts). 
Kismet. 

JULES BURNSTEIN. 

December — Shame (Produced by Duplex Films, 
Inc — Seven parts — Drama). 

CENTURY COMEDIES. 

Neptune's Naughty Daughter (Two 
parts — Comedy ) . 
1 — Her Bareback Career (Two parts — 
Comedy). 

BENJAMIN CHAPIN-PAR AMOUNT 
SERIES. 

My Mother (Two parts). 
My Father (Two parts). 
The Call to Arms (Two parts). 

CHRISTIE FILM CORP. 

Hearts and Clubs (Comedy). 

Almost a Bigamist (Comedy). 

More Haste Less Speed. 

Betty's Big Idea. 

Stepping Out. 

Almost Divorced. 

Betty Wakes Up. 

Their Seaside Tangle (Comedy). 

One Good Turn (Comedy). 

Thirty Days. 

Nearly a Papa. 

Cupid's Camouflage. 

W. H. CLIFFORD PHOTOFILM CO. 

Denny from Ireland (First Release of the Shorty 
Hamilton Series — Five parts — Drama). 

The Snail (Second of the Shorty Hamilton 
Series — Five parts). 

COMMONWEALTH PICTURES CORP. 

The Frozen Warning (Drama). 

CORONET FILM CORP. 

Living Studies in Natural HiBtory 
vnlmal World — Issue No. 1. 
\nlmal World — Issue No. 2. 
Blrdland Studies. 
Horticultural Phenomena. 

COSMOFOIOFILM. INC. 

I Believe (Seven parts — Drama). 

CREST PICTURES CORP. 

The Lust of the Ages. 
A Grain of Dust. 

CRYSTAL PHOTOPLAYS CORP. 

Mother Love and The Law (Drama). 

EBONY FILM CORP. 

Wrong All Around (One Reel — Comedy). 
Some Baby (One Reel — Comedy). 
GhostB (One Reel — Comedy). 
The Porters (One Reel — Comedy). 

M. S. EPSTEIN. 

Kerenskv in the Russian Revolution of 1017 



FILM D'ART CORP. 

Auntie's Triumph. 
Cousins. 

FLORA FINCH FILM CO. 

'War Prides" (Two parts— Comedy). 

FORT PITT CORPORATION. 

The Italian Battlefront. 

The Italian Stand on the Piave. 

FRANCE FILMS, INC. 

The Natural Law (Seven parts — Drama). 

FRATERNITY FILMS. INC. 

Oct. — Devil's Playground (Nine parts — Drama). 

FRIEDMAN ENTERPRISES. 

A Mormon Maid (Six parts — Drama). 

FUN-ART FILMS, INC. 

A Rag, a Bone and a Hank of Hair (Two parti 

— Comedy). 

BUD FISHER FILMS CORP. 

Mutt and Jeff Animated Cartoons. 

JOSEPH M. GAITES. 

August — The Italian Battlefront. 

GENERAL ENTERPRISES, INC. 

.Mother (Six ports — Drama — McClure Picture). 

The Warrior (Seven parts — Drama — McClure 
Picture). 

The Liar (Six parts — Drama — General Enter- 
prise Feature). 

GRAPHIC FILM CORP. 

Moral Suicide (Seven parts — Drama). 

HILLER & WILK, INC. 

Alma. Where Do You Live (6 Parts — Drama). 



OVERLAND FILM CO. 

The Russian Revolution. 

PARAGON FILMS, INC. 

The Whip (Eight parts — Drama). 

PATHE EXCHANGE, INC. 

To-Day (Seven parts — Drama). 
Mad Lover (Six parts- — Drama). 

PETER PAN FILM CORP. 

Moy-toy Troupe (Release No. 12, "Little Red 

Riding Hood"). 
Moy-toy Troupe (Release No. 13, "Puss lr 

Boots"). 
Mo-Toy Troupe (Release No. 14 — "Jlmmle the 

Soldier Boy"). 
Mo-Toy Troupe (Release No. 15 — "Jlmmle and 

Jam"). 
Mo-Toy Troupe (Release No. 16 — "In Japo 
land"). 

PIONEER FILM CORP. 

Nov. 1 — Danger Signals (Seven parts — Drama). 
W. H. PRODUCTIONS. 

Dakota Dan. 

Double Crossed. 

The Last Card. 

A Knight of the Trail. 

A Square Deal. 

Horns and Hoofs. 

The Bargains (Six parts — Drama). 

PYRAMID COMEDIES. 

In and Out (Two parts). 
Love and Lunch (Two parts). 
Beach Birds (Two parts). 
Beauties and Bombs (Two parts). 

RANKIN-LEE, INC. 

Nov. — A Modern Lorelei. 

HARRY RAVER. 



Raffles, the Amateur Crackaman (Seven parte— The Public Defender (Drama). 



Drama). 

HIGH CLASS FILM PRODUCTIONS. 

The Struggle Everlasting (Seven parts — Dr.). 

HOFFMAN-FOURSQUARE PICTURES. 

The Bar Sinister. 

The Silent Witness (Seven Parts — Drama). 

Her Fighting Chance. 

Should She Obey. 

The Great White Trail. 

Madame Sherry. 

One Hour (Six Parts — Drama). 

The Fringe of Society (Seven Parts — Drama). 

The Eagle's Eye. 

INTER-ALLIED FILMS. 

Aerial Photograph (Box Kites and Captive Bal- 
loons with Cameras). 

Falcons of the Sea (Hydroplanes for Coast 
Patrol). 

Eyes of the Artillery (Use of Observation 
Balloons). 

IVAN FILM PRODUCTION. 

Aueust — Babbling Tongues (Six parts — Dr.) 
Married in Name Only (Six Parts — Drama). 

Sins of Ambition. 

KING-BEE FILMS CORP. 

Sept. 1 — The Goat (Two parts — Comedy). 
Sept. 15 — The Fly Cop (Two parts— jComedy). 
Oct. 1 — The Chief Cook (Two parts — Comedy). 
Oct. 15 — The Candy Kid (Two parts — Comedy). 
Nov. 1 — The Hobo (Two parts — Comedy). 
Nov. 15 — The Pest (Two parts — Comedy). 
Dec. 1 — The Bandmaster (Two parts — Comedy). 
Dec. 15 — The Slave (Two Parts— Comedy). 
Jan. 1 — The Stranger (Two parts — Comedy). 

MAYFAIR FILM CORP. 

Persuasive Peggy (Drama). 

M'CLURE PICTURES. 

Mother (Drama). 

MOB STRKIMER. 

June — A Daughter of the Don (Ten partt— 
Drama). 

ORO PICTURES CORP. 

Who Knows? (Six parts — Drama). 
Loyalty (Drama). 



(I 

The Hand of the Hun (Four parts — Novelty). 

RENOWNED PICTURES CORP. 

lune — In Treason's Grasp (Five parts — Dram* 
A Soul for Sale (Six parts — Drama). 
Weavers of Life (Drama). 

ROBARD PLAYERS. 

Mothers of Men (Five parts — Drama). 
■WILLIAM N. SELIG. 

vprll — The Garden of Allah. 

w«v — Reware of Strangers (Eight p*rt» — r»» 

Who Shall Take My Life? (Seven parts — Dr.). 

FRANK J. SENG. 

May — Parentage (Drama). 

SHERMAN PICTURE CORP. 

July — Corruption (Six parts — Drama). 

S. & S. PHOTOPLAY'S, INC. 

Redemption (Six Parts — Drama). 

Disillusioned. 

Just a Woman. 

SUPREME FEATURE FILMS. ISO. 

May — Trip Through China (Ten parti). 

TWEDE COMEDY CO. 

The Recruit. 

ULTRA FILMS, INC. 

A Day at West Point (Educational). 

West 1 8 West. 

Hustlers' Frame-Up at Big Horn. 

UNIVERSAL (STATE RIG***. 
June — The Cross-Eyed Submarine (Three f>art« 

— Comedy). 
June — Come Through (Seven parts — Drama) 

VENUS FILMS. 

The Triumph of Venus. 

VICTORIA FEATURE FILMS. 

Sept. — The Fated Hour (Six Parts — Drama). 
Sept.— The Slave Mart (Six Parts — Drama). 

AVESTERN IMPORT FILM CO. 

Mickey (Seven parts). 



Krodui-ers — Kindly rurnish Titles and Dates of All New Releases Before Saturday. 



January 5, 1918 



'["HE MOVING PICTURE WOP LI) 



151 



It Has Paid Others. It Will Pay You 

to investigate our system of SELLING MACHINES on 
the PARTIAL PAYMENT PLAN. 

We will sell you a latest type MQTIOGRAPH, SIM- 
PLEX or STANDARD Moving Picture Machine on a 
SMALL PAYMENT DOWN, BALANCE on MONTHLY 
INSTALMENT. 

Write today for information and catalog. 

AMUSEMENT SUPPLY COMPANY 

Largest Exclusive Dealers to the Moving Picture Trade 
Dealers in Motiograph, Simplex, Edison and Standard Machines, 
Transverters, Motor Generators, Rectifiers, and everything per- 
taining to the Moving Picture Theatres. 

Third Floor, Mailers Building 

Cor. Madison St. and Wabash Ave. 

Chicago 111. 

WE SELL ON THE INSTALMENT PLAN 




MAK11N CONVERTER 

FOR REAL 
SUN-LIT PICTURES 

PERFECT REEL DISSOLVING 

WRITE FOll FTJRTHER INFORMATION 

NORTHWESTERN ELECTRIC CO. 

12 S. Hoyne Ave., Chicago 1010 Brokaw Eltlg.. New York 



THE CINEMA 

NEWS AND PROPERTY GAZETTE 

30 Gerrard Street, W. I. London, England 

Has the Quality circulation of the trade In Great Britain and the Dominion!. 
All Official Notices and News from tt. ASSOCIATION to its members are pub- 
lished exclusively In this Journal. 

Yearly Rate-^Postnald. Weekly. $7.25 
Sample copy and advertising rates on request 

Appointed by Agreement Dated 7/8/14 THE OFFICIAL ORGAN of 

THE CINEMATOGRAPH EXHIBITORS' ASSOCIATION OF GREAT BRITAIN & IRELAND, LTD 



A Dependable Mailing List Service 

Saves you from 30% to 50% in postage, etc. Reaches all or selected 
(itt of theatre! in any territory. Includes name of exhibitor as 
well as the theatre in address. A list of publicity mediums desiring 
motion picture news. Unaffiliated exchanges looking for features. 
Supply houses that are properly characterized as such. Producers 
with address of studiop, laboratories and offices. Information in 
advance of theatres being or to be built. 
W74. 

MOTION PICTURE DIRECTORY COMPANY 



It Fifth Avenue, New York 
425 Ashland Block. Chicago 



Phone— 3227 Chelsea 
Phone 20O3 Randolph 



Addressing Multigraphing Printing Typewriting 



Thirty-five Years' Practical Experience 

Foreign and Domestic 
Stained Glass 

for Theatres, Public Buildings, Churches, etc. 

Estimates and Special Designs furnished on application on 

Leaded Lights for Doors. Halls, Staircases, Skylights 

or any stained glass effect desired in your theatre. 

Benjamin Sellers & Sons 

79-84 Bible House, New York City 



l!!!lllllllllllllllllllllll!!lll!Uffl!!ll!lll!lllllllllll^ 

Verdicts are Formed 

after | 

Evidence and Convincing Facts 
Have Been Submitted 

Speer Alterno Carbons 

FOR A.C. WORK 

and [ 

Speer Hold- Ark Carbons | 

FOR D.C. WORK | 

Produce Incomparable Results — results | 
mould operators' opinions — opinions deter- 1 
mine the verdicts — verdicts establish the 1 
reputation. The operators' "stamp of ap- 
proval" places Speer Projector Carbons in 
that exclusive class of motion picture sup- 
plies most essential to improved projection. 



PARAMOUNT FEATURES 

ALTERNO CARBONS 

Perfect Projection — Wanderless Arc. 
Noiseless Operation — Brilliant Illumination. 
Bright, Flickerless, Eye-Besting Light. 
No Change Required in Booth Equipment. 



ESSENTIAL ADVANTAGES 

HOLD-ARK CARBONS 

Permanent Arc Longer Life 

Perfect Crater Minimum Adjustment 

Hard Core and Metal Coating 
Elimination of Projection Difficulties 



When ordering specify whether for 
alternating or direct current. Each 
style has a special duty to perform. 
Substitutions or attempted alterations 
are costly. 



Write today for descriptive literature 
"THE CARBONS WITH A GUARANTEE" 

SPEER CARBON COMPANY 

ST. MARYS, PA. 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



152 



THE MOVING PICTURE WORLD 



January 5, 191c 



V OU PDNT ft 
%BRIKQI^ 



REO.U.S. PAT. OFF. 



Seats That Stay New 

DU PONT FABRIKOID. is the only upholstery 
material that will withstand the perspiration, heat 
and dust tests of the Moving Picture Theatre and 
still remain beautiful, sanitary and serviceable. 

DU PONT FABRIKOID is absolutely water, 
grease, stain, dirt and germ proof. It is as hand- 
some, soft and satisfying as the costliest leather, 
yet will outwear any leather in this service. 

DU PONT FABRIKOID is washable. Plain soap 
and water will keep it permanently handsome and 
sanitary. There is economy for you and luxury 
for your patrons in DU PONT FABRIKOID. 

Let Us Prove It With a Sample. 



DU PONT FABRIKOID CO. 

WILMINGTON, DELAWARE 

Canadian Office and Factory 
NEW TORONTO, ONT., CANADA. 




In answering advertisements, please mention The 
Moving Picture World 

GOLD KING SCREEN 

Perfection in Projection — Ten Days' Free Trial 
Try before you buy is your privilege. 

GOLD KING SCREEN CO., Altus, Oklahoma 



McKINLEY MUSIC COMPANY 



Chicago Prof. Office: 
Grand Opera House Bldg. 



(F. K. ROOT & CO.) 

Executive Offices: 

1501- 15 13 E. 55th St. 

Chicago, 111. 



New York Prof. Office: 
145 W. 45th St. 



Our numbers may be used without payment 
of fees or royalties. Here are a few of our 
good ones. Send for our complete list. 



Way Down in Macon, Georgia, I'll Be 

Makin' Georgia Mine 
Giddy Giddapt Go On I Go On! We're 

on Our Way to War I 
When a Boy Says Good-Bye to His 

Mother, and She Gives Him to 

Uncle Sam 
Dirty Dozen, The 
I'm Just Crazy 'Bout That Stuff Called 

Love 
Ragtime Lullaby 
A-M-E-R-I-C-A Means I Love You, 

My Yankee Land 



for 



That Beautiful Babv of Mine 

J Ain't Got Nobody Much 

I'm a Real Kind Mama Lookin' 

a Lovin' Man 
My Fox Trot Girt 
Paradise Blues 
Sweet Cookie Mine 

Come Back and Love Me in Lilac Time 
If You've Never Been in Dreamland, 

You've Never Been in Love 
On the Rockin' Rosa Lee 
Everybody Loves a Big Brass Band 
Moonlight Blues Waltz 



La Cinema tografia I ta liana ed Ester a 

Official Organ of the Italian Cinematograph Union 

PUBLISHED ON THE 15th AND 30th OF EACH MONTH 

Foreign Subscription: 20 francs, per anuum 

5£S£oa« Via Cumiana, 31, Turin, Italy 



QUICK 



Railroad Service in New York State 
and Pennsylvania 

Complete Line of All Supplies for Moving Picture and "Legiti- 
mate" Theatres — Prices Right — Open Night and Day 
WIRE WRITE RIDE 

Moving Picture Machine Co., Binghamton, New York 




The De Vry 
Stood the 
Acid Test 




The Ford Motor Com- 
pany writes: 
"We would be glad to 
go on record, and have 
any prospective customer 
write us at any time, 
when we would be glad 
to advise them of the 

very satisfactory service that the De Vry Port- 
able M. P. Projectors are giving us. 
"They are successful, and we have had no 
Motor Drive — 17"xl7"r7"— trouble with them whatever. 

Weighs but Twenty Pounds— "FORD MOTOR COMPANY. M. P. Dept." 

Takes Standard Size Reels and ,, . _ „„ *>;<■.., n, i-.,. ir-_»1 

Pi] m Ford Uses Fifty-One De Try s. 

THE DE VRY CORPORATION, 117 North Fifth Ave., Chicago, U. S. A. 




Employ EVANS' SERVICE for your DEVELOPING and PRINTING and profit 
by our superior facilities, greater experience and prompt service. 

Remember quality workmanship insures public approval and public approval spells producer success. 

EVANS FILM MFG. CO., 416-24 West 216th St., New York City 



Telephone 
St. Nicholas 3443 



WONDERFUL CARBON CHANGES A. C.TO D. C. 

THIS CARBON ELIMINATES THAT "TERRIBLE NOISE" that is so COMMON with the "OLD ROAR- 
ING" A.C. ARC. It produces a PURE WHITE, STEADY LIGHT and IMPROVES A.C. PROJECTION 
100%. PORTER STAKES HIS REPUTATION ON THE RESULTS. Stoek on hand. Can make 
PROMPT shipments. Write or Call for SAMPLES. Make your own TEST. PORTER handles THE 
ONE BEST OF EVERYTHING FOB ADVANCED PROJECTION. 

B. F. PORTER, 1482 Broadway (on the Square), at Times Square, New York 



January 5, 1918 



THE MOVING PICTURE WORLD 



153 



Duhem Motion Picture Mfg. Co. 
Expert Developing, Printing and Coloring 




CAMERA OUTFITS AND 
RAW FILM SUPPLIED 



985 Market St., 



CAMERA MEN 
SENT ANYWHERE 




San Francisco, Cal. 







UNIVERSAL ELECTRIC 
. GENERATOR SET 

B_» K.W.. M or 110 Volt. Dependable 
Hrf*^ and ■■<*«■*■• Smooth. Direct 
l-lfciisK Cmrrent. and oonsequent Fllcker- 

LnPaM l6 * , Lisn 1 - Direct connected tc 
Ignr 1 Cylinder. 4 Cycle Engine 
"liPpbnQ of unaueetjoned reliability 
m'ta I By all oddi ttae beat for 
~ II 1 Moving or Permanent Plo- 
^* ture work. 

■ '■* Write for Bulletin I« 
V UNIVERSAL MOTOR CO. 
,4 O.hko.h. wi». 












■1 iKcdU^ar-^nL . 




"' ' 4 ^ft 




«_ApHEd. ^-^ 




"NEWMAN" 
Ticket Chopper 

Safeguard against having your 
tickets used over again and resold. 
Circumstances sometimes cause many 
men to yield to temptation. New- 
man's ticket choppers positively chop 
and positively insure you against any 
collusion between ticket seller and 
ticket taker. The most practical and 
most attractive choppers made. Write 
in for 1918 Catalog of Ticket Chop- 
pers, Brass Frames and Rails. 

The Newman Mfg. Co. 

717-19 Svcamore Street, Cincinnati, O. 
68 W. Washington Street, Chicago, 111. 

Established 1882 
Coast Representative — G. A. Metcalfe, 119 

Golden Gate Ave.. San Francisco. Cal. 

Canadian Representative J. T. Malone Films. 

Rialto Theatre Eld;:., Montreal, Can. 

Frames. Easels. Ralls. Grilles. Signs, 

Choppers. Kick Plates, Door Bars 



EASTMAN 
FILM 

The result of highest grade 
materials and painstaking man- 
ufacture is shown in the re- 
sults on the screen. 

Identifiable by the words "Eastman" 
and "Kodak" on the film margin. 

EASTMAN KODAK CO., 

ROCHESTER, N. Y. 



Send For Our 

New Theatre Catalog 

Eighty full-page illustrations — many in 
colors — of theatres we have ornamented. 




BROADWAY-STRAND THEATRE. CHICAGO 

MARSHFIELD AMUS. CO., Owners 
2,000 Seats — Interior Decorations Italian Renaissance Period 

Our new catalog will give you many valuable 
ideas of theatre design and arrangement. 

Send Plans for Special Designs of 

Ornamental Plaster Decorations 



THE DECORATORS 

Archer Ave. and Leo St. 



SUPPLY CO. 

CHICAGO, ILL. 




Gundlach 

Projection Lenses 

give clean cut definition with the utmost illumina- 
tion. This is all that you can expect from per- 
fect lenses. The universal use of these lenses is 
the best evidence of their superior quality. They 
are sold on approval by all dealers and furnished 
as the regular equipment with the best machines. 




Gundlach-Manhattan Optical Co. 
808 So. Clinton Ave., Rochester, N.Y. 



In Aaawartnr Advertisements, Please Mention the MOVING PICTURE WORLD. 



15 + 



THE MOVING PICTURE WORLD 



January 5, 191 5 



To All Motion Picture Exhibitors 

WAR TAX! 

THE undersigned committee of the 
Allied Exhibitors' Organizations of 
America elected by the Joint Con- 
ventions of all Exhibitors' Organizations, 
held at Washington, D. C, December 11th 
and 12th, hereby request the fullest co- 
operation and assistance of every motion 
picture exhibitor in America. 

We are charged with the duty of gather- 
ing the exact and absolute truth of how 
the war tax is affecting every motion pic- 
ture theatre, with a view of securing 
through united effort a readjustment of 
the war excise taxes on motion picture 
theatres and film for presentation to 
Congress. 

Therefore we respectfully request each and every exhibitor to fill 
out the following blank, giving the full facts and figures available, 
the experience of each theatre, and forward immediately by mail to: 

FRANK REMBUSCH, 
Secretary, Allied Exhibitors' Legislative Committee, Indianapolis, Ind. 



Allied 
Exhibitors 
Legislative 
Committee 

H. P. Varner 

Of North Carolina 

CHAIRMAN 

Lee A. Ochs 

Of New York 

Ernest H. Horstmann 

Of Massachusetts 

TREASURER 

Judge O'Donnell 

Of Pennsylvania 

Frank Rembusch 

Of Indiana 



SECRETARY 



How does the business of your theatre for the month of November, 1916, compare with the 
month of November, 1917? 

Have you suffered a comparative loss? and to what do you attribute same? 



DO 

IT 

NOW! 



Did the war tax affect your business? and to what extent? 

General remarks : 

Your answer will be doubly effective if you send it immediately. 

A letter of explanation will be very acceptable. 



January 5, 1918 THE MOVING PICTURE WORLD 155 

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LEW HAAS 

SAYS: 



¥/$ 



"CORPORATION' 



OFSILVERTON I 
COLORADO 1 



EFFICIENCY 



1 "IT IS A PEACH— IT ADDS 50% TO MY PICTURE!" 1 



Silverton, Colorado, May 21, 1917. 
UNITED THEATRE EQUIPMENT CORP., New York, N. Y. 

Gentlemen: 

I have my Hallberg motor generator installed and I want to 
tell you it is a peach. I get a perfect light at from 35 to 40 
amps, and it adds 50% to my picture. All the "juice" men 
here gave it the "once over" and all said that it was the 
best little outfit they had ever seen. You may consider this 
a big compliment, Mr. Hallberg, as we have some of the best 
electricains in the country here in this town. 

I want to ask you if the rotor should not have a little end 
play. I want you to send me a set of brushes and some 
grease. If you have any more don'ts to give me, all right. 
Send me bill for supplies and will send check. 
Yours respectfully, 

LORENZON & HAAS, 

By Lew Haas, Mgr. 




HALLBERG 



MOTOR 
GENERATOR 



For One or Two Lamps — Single or 
"TWIN UNIT." 



HALLBERG MOTOR GENERATORS 

Make the Best Light with the Lowest Cost and are 
Used by All Leading Theatres where 

PERFECT PROJECTION IS ESSENTIAL 

WE ARE THE DISTRIBUTORS FOR U. S. A. AND CANADA 

"Everything for the Motion Picture Theatre Except the Film." 



POWERS CAMERAGRAPH 

THE BETTER M. P. MACHINE 

VELVET GOLD FIBRE SCREEN 

Is the Last Word in Projection Screens 

U. T. E. ARC CONTROLLER 

Helps the Operator and Improves Your Projection 

Fulco Specialties— P. T. E. 



Condensers- 



EDISON MAZDA "C" LAMPS 

REGULAR AND PROJECTION TYPE. 

NATIONAL CARBONS 

Give Brilliant, Steady Light 

NOVELTY SLIDES 

Are Up to the Minute and Beautiful to Look At 

U. T. E. Film Cement, etc. 



BRANCH OFFICES: 

New York, N. Y.— 729 Seventh Ave. Cincinnati, O.— 115 W. 7th St. 

Boston, Mass. — 129 Pleasant Ave. Detroit, Mich. — 57 E. Elizabeth St. 

Philadelphia, Pa. — 1233 Vine St. Omaha, Neb. — 13th and Harney Sts. 

Pittsburgh, Pa. — 940 Penn Ave. Minneanolis, Minn. — 16 N. 7th St. 

Cleveland, O. — Columbia Bid*. 

U. T. E. SALES AGENTS: 

Kansas City, Mo. — K. C. Machine & Supply Co., Inc., 813 Walnut St. 
Des Moines. la. — K. C. Machine & Supply Co., Inc., Utica Building 
Chicago, III.— E. E. Fulton Co., 154 Lake St. 

United Theatre Equipment Corporation 

J. H. HALLBERG, Vice-Pres. 

1604 Broadway, New York 



H. T. EDWARDS. Pres. 

Executive Offices: 



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156 



THE MOVING PICTURE WORLD 



January 5, 1918 











f*"l*r? *rfi*-.r«a. 



100% efficiency for the 100% dollar is the standard 
set and maintained by POWER'S CAMERAGRAPH 




6B Model, Motor Driven 



By efficiency we mean the projection of clear, steady pictures, 
sharply defined on the screen, together with a serviceable dura- 
bility in mechanical operation that reduces repair bills to a 



minimum. 



Nicholas Power Company 

Incorporated 



Pioneers of Projection 



90 GOLD STREET 



NEW YORK 




January 12, 1918 



Price 15 Cents 



\/\ 



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JA 



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Founded 



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pictures 



All shrewd seamen 

play safe by keeping 

"an. anchor to windward'.' 

Goldwyn Pictures are 
the "anchors to wind- 
ward" that enable ex- 
hibitors everywhere 
to make a profit re- 
gardless of conditions. 



t* 1 " 'mum i i . n iw ; in ■mm i i — i/m. i u . ■» tj > ingnnHji m i ■ 1 1 i n nn m ■ 

CHalmerg Publighing Company 51G Fifth Aye. .New York .^1 



158 



THE MOVING PICTURE WORLD 



January 12, 1918 



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[CHRISTIE FILM CO 

IffOS ANGELES- 



January 12, 1918 



THE MOVING PICTURE WORLD 



159 



EORGE K. SPOOR 

presents 






*£ 






fWiFAfMWW'w 



S PICTURE THEATRES 



BYP.G.WOOEHOt 



'iYZllMA 



Your Seats Are Waiting 



L£»Ji 



Thirty -Million People! 



This number has been aroused to a fever 
pitch of interest through seeing the 
Billboards throughout the United States 
and through reading this famous story in 
the Saturday Evening Post. They are now 

Waiting to See the Picture 



&ict&*0 



160 



THE MOVING PICTURE WORLD 



January 12, 1918 




NEW YEAR'S GREETING FROM 
THE WORLD'5 MOST FAMOUS MEN 




UNIVERSAL ANIMATED WEEKLY 




GENERAL 
PERSHING 



1918 



SECRETARY 
.MCADOO 



DAVID 
LLOYD 
GEORGE 




Exactly as last year -- the 

Universal comes to bat again with its 
Big opening New Year smash for Exhib- 
itors with "ON TO VICTORY," a big news reel 
SPECIAL carrying the messages of the world's 
famous men to the American public. Telegrams 
and cablegrams included in this great "ON T0 
VICTORY" message from such noted personages 
as President Wilson, General Pershing, Cardinal 
Gibbons, Herbert Hoover, Ambassador Gerard 
and scores of others. 



Book this tremendous 

"ON TO VICTORY" special. Tell your 
local newspapermen about it. They will 
give you loads of free publicity on it. The big- 
gest thing of the season in SPECIALS. Shows in 
pictures all the BIG leaders of the world's work 
— gives their messages — a thrilling special that 
will pull like a mustard plaster. Book thru your 
nearest Universal Exchange. SPECIAL POSTERS. 



UNIVERSAL 

FILM MFG. CO. 
CARL LAEMMLE, President 

"The Largest Film Mfg. Concern 
in the Universe" 

1600 Broadway, New York 



j'M 



January 12, 1918 



THE MOVING PICTURE WORLD 



161 




First of 
the great Finley 
Nature Picture Series 
will be released January 14. 
This first release will come in full 
reel form. The remaining releases 
will come in split reel form with a highly 
interesting half reel, of other fancinating 
subjects constituting the remainder of the 
reel each week. If you haven't as yet spckcn 
for this fancinating series, do so now to your nearest 
Universal Exchange, and do it quickly. This original 

series made under the personal supervision of William 
F. Finley, Superintendent, Fish and Came Commission 
of Oregon, will draw a patronage you never had 
before. Book this series now. 

UNIVERSAL FILM MANUFACTURING CO. 



CARL LAEMMLE, President 



1600 Broadway 



"The Largest Film Manufacturing 
Concern In the Universe" 



New York 



162 



THE MOVING PICTURE WORLD 



lamiaiy 12, 1918 





IN HER OWN SENSATIONAL 
PHODUCJJON-7! RAW FLESH 
DESERT DR^MN of /I WOMAN'S 
WICKEDNESS and EXPIATION. 




TAKE advantage of the 
tremendous punch title 
and box office power 
of this feature. It will pull 
like a team of horses. You'll 
get this production on terms 
that will allow you to make 
some money for yourself in- 
stead of giving it all to some 
producer who has to pay an 
absurd salary to a Star who 
half of the time hasn't an ade- 
quate story behind him. Book 
thru your nearest Universal 
Exchange. 

Universal Film Manufacturing Co 

CARL LAEMMLE, President 

"The Largest Film Manufacturing 
Concern In the Universe" 

1600 Broadway, New York 



January 12, 1918 



THE MOVING PICTURE WORLD 



163 







J- 














Ifc -...,... ■***. 






If Exhibitors don't know 

What is in this great little "Service Magazine"; 
if they don't consider the other fellow's ideas 
of any value or use the music cues, etc. 
to say nothing about the news of future produc- 
tions — 

It's up to them — 

— because it is free to any exhibitor merely for 
the asking, and lots of them tell us it's the most 
useful magazine they get. 

It's just one thing more you can 
get with Paramount and Artcraft 
Pictures. 




HIRAM ABRAMS AMPLY JUSTIFIES 
^CREASED ADMISSION PRICES 




164 



THE MOVING PICTURE VVOXLD 



■ 



January 12, 1918 



Reasons Why 

the series of photoplays with Benjamin Chapin entitled "The 
Son of Democracy" will be one of the greatest business stimu- 
lators the motion picture industry has ever known. 

FIRST It is a twenty-reel picture, bigger than any feature that has ever 
been released. 

SECOND — Benjamin Chapin is a star attraction, big enough to play 28 
consecutive performances at the Strand, and follow with 245 performances 
at the Globe Theatre. 

Benjamin Chapin 



in 



"The Son of Democracy" 

a series of dramatic film stories of America in the making — written and 
directed and produced by Benjamin Chapin— has an appeal so wide, a 
scope so broad, that it will stack up with the best drawing cards you ever 
booked. 

FOURTH — As an emotional drama, literally teeming with human in- 
terest and big, thrilling situations that make the leading figure stand out 
among the greatest, not only of the world, but of all time. 

FIFTH — This tremendous series of attractions is backed by one of 
the most comprehensive special National Advertising Campaigns and a big 
direct-by-mail campaign, and the general publicity pressure of the Vast 
Paramount Organization. 

SIXTH — Back of all the other "reasons why" is the association of 
Benjamin Chapin and Paramount Pictures, backed by the prestige of 
Paramount Pictures, and the tremendous National Advertising Campaign 
— Benjamin Chapin will be able to attract infinitely more business than 
with any other association. 

Is distributed by 



January 12, 1918 



THE MOVING PICTURE WORLD 



165 



Joseph M.ScKencK presents 



FATTCARBUCKLE 




A Country Hero'= 



ETOR speed, real 
downright fun and 
hilarity, there never 
was a better laugh- 
provoker than the 
latest Paramount- 
Arbuckle comedy. 




r***i 




Cpa mmount 



ti&m&k 



166 THE MOVING PICTURE WORLD January 12, 1913 



How many times have you heard people 
say — "/ life the news-pictures as much as 
anything." 

It's the "pep" and "variety'* they like. 

Then why not give them more — you can't 
buy two or three without duplication. 

— but you can add "The Magazine on the 
Screen" which is exclusive and better. 

Add the Paramount-Bray Pictograph to 
your program. 

See it and you'll book it — 

It puts "zip" into your show. 



«****: 




|jBHAYSTVM05/|Dv 



INC. 



H a W 






"AN INTERNATIONAL SNEAK" 

with 

Ckester Conklin 
Billy Armstrong 

ana 

Ethel Teare 
produced under the personal supervision of 

MACK SENNETT 

admittedly the leading director of comedies and 
picker of successful ideas of showmanship. 




MHHuIis 




Distributed by 
SELECT PICTURES CORPORATION 

729 Seventh Avenue, New York Gih - 




m 







vhe vanguard ofaNewlJecar of wonderful 

Standard Pictures 

William uox will release y{ew gear's 'Davt 

THE DA BARA; 









■p " ' s 



Jljyowerfully interesting ^keda Sara SuperProducHon 
Jrench History's most datzlinq and most powerful adventuress 

Jrom lowlu origin, she reached the heiqhis and ended on the auillotine 
J\ splendid production directed by $.(fOrdon £dwards 




.*&<■*- 



OTHER STANDARDS THAT SHOULD BE BOOKED NOW 

A DAUGHTER OF THE GODS wifh ANNETTE KELLERMANN 
THEDA BARA'S Super Production THE ROSE OF BLOOD 

TREASURE ISLAND 
JANE and KATHERINE LEE as TROUBLEMAKERS 







START THE NEWTEAR RIGHT 

^WI TH +i. 

FOX SPECIAL FEATURES 



• #• 



GEOPCE WALSH 



CARL HARBAUGH 



GEORGE WALSH 

is making the 

Greatest Picture of his Career 

"WILLIAM FOX is producing for him with 
CARL HARBAUGH as director ^JO 

TACK SPURLOCK- 
J PRODIGAL 

d story read by more than 5 MILLIONS OF PEOPLE 
in THE SATUIZDJIV EVENING POST 
written by GEORGE HORACE LORIMEFL 

The Most Genuinely Laughable Story ever filmed, 
with the most Genuinely popular star For the title part 

RELEASED OA/XY TO THOSE EXHIBITORS 
WHO CONTRACT FOR FOX SPECIAL FEATURES 



JANUARY RELEASES PRECEDING ..THIS PICTURE" ARE WONDERS IN THEMSELVES- 



MME. SONIA. 



MARKOVA 



TOM MIX 



_J MME. SONIA MARKOVA 7 

'\1 in A HEART'S REVENGE \.j 

TOM MIX ln CUPIDS ROUND UP 

VIRGINIA PEARSON 
, in STOLEN HONOR; 

WIRE, WRITE OR TELEPHONE NEAREST BRANCH TODAY 

FOX FILM CORPORATION 



170 



THE MOVING PICTURE WORLD 



January 12, 1913 





OUR TRADE SHOWING 

WILL TAKE PLACE SHORTLY AFTER JANUARY 1st 

Exhibitors arc Extended a Cordial Invitation to be Present. 

Particulars will be Furnished by the Nearest 

Foursquare Exchange 




January 12, 1918 



THE MOVING PICTURE WORLD 



i/r 




HAROLD LOCKWOOD 

in SCAVENGING TRAIL 

A great big' outdoors drama that 
compels the admiration of the masses* 

]Wuced by the Yorke Film Corporation from the Henry Oyen. noverCpstonQlaf 
Adapted by FredJ.Balshofer and Mary Mmillo* -directed by Bands Ford in 5 Acts* 

^ETRO 



offers its splendid productions at a price the exhibitor can afford to pay 



172 



THE MOVING PICTURE WORLD 



January 12, 1918 



G 



ompare 



METRO PIG TURE S 



with all the others andjind a box 
office match fir the incomparable 



BLU E^^TEANS 



DANA 



withVlOLR 






D r a f t Jfi^K 8 -with. 



MABEL T 




FERRO 



oth tremendous special attractions backed 
hy Metro's consistently splendid 111 
Star Series Tvoductions*b£etxo leads 
the entiie field on merit and with pictures 



at a price the exhibitor can affordiopay 



January 12, 1918 



THE MOVING PICTURE WORLD 



173 




n these times es pecially show 



METRO PICTURES 



Metro Star Series 'Productions 
are bigger, better, finer box office 
attractions than most specials 
now offered to Exhibitors - 

Two splendid examples 

FRANCIS Y. BUSHMAN 

] and Beverly Bayne 

mRED,WHITE&BLUE BLOOD 





EMILY 




m 



DAY 




STEVENS 
EAK 



at a price the exhibitor can afford Ho pay 



174 THE MOVING PICTURE WORLD J.muary 12, 1918 



YOU ARE CORRECT, MR. MASON 

The Exhibitor is tired of ' 'Holding the bag" 



Leslie Mason is managing editor of the Exhibitors Trade Review. 
It is Mr. Mason's important duty to reflect the views of the 
motion picture exhibitors of the United States. 

"When the exhibitor gets tired of paying $100.00 a day for a 
$25.00-a-day film," states Mr. Mason in the December 22nd 
issue of the Review, "the producers will get tired of paving 
a $200.00-a-week star $2000.00 a week salary." 

"Whether the producer is tired of doing this as yet or not, the 
exhibitor is getting tired of 'holding the bag' and the sooner 
the manufacturer realizes it the better for him." 

Mr. Mason says the monetary value of stars is determined by 
the figures at which the public is willing to "redeem" them 
at the box office. 

A great many exhibitors have already discovered that there is 
a very definite limit to the prices they can pay and make 
a profit. 

Tom Moore of Washington told you last week how, when he 
reached that limit, he cancelled ninety contracts with a 
certain company. 

TOM MOORE HAS BOOKED PATHE PLAYS. 

THERE'S A REASON! LET US TELL IT TO YOU. 



V 



©L (\oA~ 



Vice-President and General Manager, 
Pa the Exchange, Inc. 



NAULAUKA 

RUDYARD KIPLING- 

and WOLCOT BALESTIER. 

is now presented as a 
supprloiive feature in 

EIGHT 
PART/ 




Pathe 



fa / 

DORALDINA' * 

/^p moqic, the witching mtjstenj of the Eost, is in this 
superb production 

ANTONIO MORENO 

AND 

DORALDINA 

with WARNER OLAND, HELENE CHADWICK and 
MARYALDEN in the cast 

Directed bij GEORGE FITZMAURICE. -the man who has 

never made an unsuccessful picture 

Produced by ASTRA 

COMING SOON 





15 HERE! 



Pathe 



• « 
* 



SThe MOVIE DUMMY 

TWO PARTS 

RELEASED JANUARY IJM 
Produced bu ROLIN ...Direction of HAL ROACH 

*^7/rere is no other screen comedian like him . 
flhis quainf little man had all New York laughing ; 
Alow he will cause a roar from Maine to California. 

j_ 



Ask the nearest IE exchdnde to show you 

this funniest of comedies — TOrO'S first 



One TWO REEL comedy every month 




wmm. 



TPIfcBH 




A GREAT STAR IN 
THE BEST PLAYO 
SHE HAS YET AP- 
PEARED IN 




IRENE CASTLE 



tS announced in 

CONVICT 993 

"A FIVE PART PATKE PLAY 

Yritten bu WC.CLirTON... Directed bu Wm.Parfce... Produced by AST/?/ 

*7his is the best Castle picture get. It will keep audiences breathless wondering how 
its all going to come out. RELEASED JAN. ' 



Pathe 



STANDING QOOM ONLY \d 

160O SEATT 

at IO*, 15* QO* and 1$<\ 

~yAot is w/iat Hip GRAND OPEPA 
MOUSE in New York Citu is doing on 
the PATHE SERIAI 

r t» HIDDEN HAND 

wifn 

°° DORIS KEN YON DD 

SHELDON LEWIS, ARLINE PPETTY* 
ana* MAHLON HAMILTON 



et'^he MIDDEN MAND " do -the same 
for t/ou . 



i4 



SHELDON LEWIS 



DORIS KENYON 



Pathe 











©; 


= GRAND OPERA HOUSE 




© 




23rd ST. & 8th AVE., NEW YORK CITY 

— PMONe 02S CMEi.SE* 















December 7 7 
St™ JW* ^191 



Pathff Exchange Ino., 
1600 Broadway, 
N- Y. City. 

Gentlemen:- 

With regard to your new aerial «THE HIDDEN 
HAND". 

I want to give my fellow exhibitors a little 
«dcpe« on the aerial. This la the first Pathe Serial I 
have ueed In the above theatre in three years. After being 
lnduoed by the salesman to soreen this aerial, I gave him 
a three days' booking on It. The results were so surprising 
that I will hereafter use every Pathe Serial which looks 
anything like a drawing oard such as "TEE HIDDEN HAND". 

I have one thousand one sheets, one thousand 
half sheets and one thousand three sheets posted from 
34th Street to the Battery advertising thl6 Serial. It 18 
playing to standing room with my 1600 seats at 10#, 15#, 
30# and 25*. 

Hoping you will release another aerial real 
soon, for whioh I will hold dates open, beg to remain 
Tours 



!0t^pxJJh> J Jsftsrm 



Qn-a^j 



GRAND OPERA HOUSE 

23RK ST\ and 8th AVE. 

NEW YORK CJTY. 



ftp 

row? STAP 

SERIAL 

HIDDEN 
HAND 

oioru btf 

KPTHURB. REEVE 

/ 





ARLINE PRETTY 





MAHLON HAMILTON 



n IIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIII lllllllll|lllll|lllllllllll>IIIIIIIIIMM>.>l>r 




, 




Hl nuiiiifnnDi iggi innniiDiini igafiiniii' 



til?——-- 



IHUIIIMIISI 






i 



l 



i 



l 



An Advertisement 

by 

W. W. Hodkinson 



Do Our Ideas Interest You? 
Copies of the first of our Booklets, "What 
Shall We Do With the Motion Picture Business?" 
are now being sent free on request. It contains 
the Mast bau m letter arjil Mr. Hodkinson's reply. 
ALSO the Hodkinson Principles as applied to 
Deposits, Booking Methods, Reel Tax, Rental 
Prices, Stars and Exchanges. Write today. 



THE NEW HODKINSON CHICLE 

Six years ago I laid down my first circle of principles. Since then, the trade has recog- 
nized that circle of "Longer Runs, Better Pictures, Higher Admissions, Better 
Theaters, Better Public, Longer Runs, etc.," as the basis of all exhibitor success. 

Today I am building another circle— A CIRCLE OF BUSINESS PRINCIPLES which 
applies to the whole industry. 

THE MOTION PICTURE PLUS, with all its unlimited possibilities, is ONLY ONE OF 
THE GREAT FORCES WHICH MAKE UP THAT NEW CIRCLE. 

Four of these linked forces have already been announced: 

1. A superior product in standard form, the PARALTA PLAYS, issued every two 
weeks. To these will soon be added other product of at least equal quality 
and quantity. 

2. THE FINEST EXCHANGE SYSTEM IN THE LAND, that of the GENERAL 
FILM COMPANY. Through this arrangement, our salesmen and sales methods 
can and are being applied to our distribution without waste or duplication and 
WITH GREAT SAVING TO ROTH EXHIBITOR AND PRODUCER. 

3. The Motion Picture PLUS. This will bring all our product to the forefront of 
public favor through our guarantee that the MOTION PICTURE PLUS SHALL 
FOREVER STAND FOR QUALITY ALONE in every element now prized by 
exhibitors and audiences — PLUS the greater range and power which the new 
process will give to any picture. 

4. THE BUSINESS PRINCIPLES which we are introducing by establishing a gen- 
uine distributing organization, free from both producer and exhibitor control. 
BEHIND THIS IS THE FORCE OF THE WIDESPREAD DISCONTENT IN 
THE INDUSTRY TODAY, which is really only a blind searching for just that 
firm business foundation which we are establishing. 

TO THESE FOUR GREAT FORCES I AM ADDING THREE OTHERS, AS PRACTICAL 
AND AS NECESSARY TO THE COMPLETION OF THE CIRCLE: 

5. The first, now being accomplished, is PARTNERSHIPS WITH IMPORTANT EX- 
HIBITORS OF IMPORTANT GROUPS OF EXHIBITOBS in all exchange and 
strategic centers. These exhibitors will receive, through these partnerships, (1) the 
assurance of CONTINUED SERVICE OF QUALITY PRODUCTIONS and (2) A 
LARGE SHARE OF DISTRIBUTION PROFITS, to which they are entitled by 
their position, their investment and the support which they give us. 

6. Coincident with the tieup with exhibitors will come A CLOSE RELATIONSHIP 
WITH GREAT PRODUCERS. To producers we offer an assured market, free 
from the restrictions of producer distribution, demanding nothing but the 
highest quality plays and talent which they can provide in far great degree 
when their only care is producing. 

7. The Public will form the final link in our circle. National Publicity, tied to 
the unmistakable trademark-on-the-screen of the shape and size of the Motion 
Picture PLUS, will for the first time reach the public without waste and without 
confusion, assuring their support for the real quality which the public of today 
demands. 

THERE IS A CONTACT WITH US FOR EVERY FIT ELEMENT IN THE BUSINESS. 




I 



I 



DISTRIBUTION 

The PARALTA PLAYS are sweeping the country. Every territory is being covered with absolute 

protection for first-run, second-run and third-run houses. Write to the "HODKINSON 

SERVICE" of your nearest GENERAL FILM Exchange and arrange to see 

the beautiful PARALTA PLAYS. Then find out how our 

distribution plans meet your problem and 

protect you. 

W. W. HODKINSON CORPORATION 

527 Fifth Avenue, New York Telephone, Murray Hill 2123 



HMtlglgaMMQMMQMilQn 



i 



i 




i 



i 



i 



i 



i 



§ 



176 



THE MOVING PICTURE WORLD 



January 12, 1918 




The Second Paralta Play . 

Bessie Barriscale 



Directed by 
REGINALD BARKER 




111 



"Madam Who?" 



Advertising versus Camouflage 

(Pronounce Calm-moo-flawj) 



When a man has a real diamond for sale 

and he tells everybody that it is a real diamond; 

that's Advertising. 

But when a man has a piece of polished glass for sale, 

and he tells everybody it is a real diamond ; 

that's Camouflage. (Meaning fake.) 

Camouflage is used by an army to fool the enemy. 

By a merchant to fool his customers. 

You read an AD about a picture, and it says 

the picture is glorific and magnolious. 

Then you see that picture. 

And then you don't book it. 

Then you read another AD about the same picture, and it says 

the picture is glorific and magnolious. 

Then you're wise. And you say: "Oh, camouflage." 

You can test a diamond. 

"A Man's Man" played Clune's Auditorium (seating over 3,000) 

for a full week, and packed-jammed them in. 

Now Mr. Clune has booked "Madam Who?" for TWO weeks! 

We're telling you. That's Advertising. 

Not Camouflage. 



Written by 
HAROLD MacGRATH 



PARALTA PLAYS, Inc. £ 



729 SEVENTH AVENUE 
EW YORK CITY 



DISTRIBUTED B'Y 



W.W.H00KIN50N CORPORATION 



January 12, 1918 



THE MOVING PICTURE WORLD 



17/ 



PARALTA PLAYS 



The First Paralta Play 

J.Warren Kerrigan 



in 



Directed by 
OSCAR APFEL 



"A Man's Man" 



ROBERT BRUNTON, Manager of Productions 



Written by 
PETER B. KYNE 









Sometimes it happens 

that two men love the same girl. 

Wow! 

Then we have with us two cave men 

righting for the favor of the one and only female. 

Everything goes; biting, clawing, gouging — 

and the big fellow wins. 

And brothers, partners, friends become bitter enemies. 

Now, you can measure exactly 

how much of a real man a party is 

in such a situation. Just how far he has advanced 

from the original brute. 

Just how closely he adheres to the man-code 

which puts "Honor" 'way up, 

and "Unfairness" this way out. 

And when you see a man sacrificing all his chances to win, 

because he knows that his friend loves her 

it makes you feel that this world 

is a pretty good place. 

So long as a man's man, like John Webster, 

lives amongst us. 



PARALTA PLAYS Jnc. £ 



729 SEVENTH AVENUE 
EW YORK CITY 






OlSTftlBUTEO B'Y 



H0QKIN50N CORPORATION 



178 



THE MOVING PICTURE WORLD 



January I?, 1918 




>--■? 



I 



%fc( 









A WORD TO 
THE WISE SHOULD 

SUFFICIENT 



%vWl 



•^^yMC^y/T) 




#ARALTA PLAYS 

V i>|CK DF THE PICTURES l - 

ARE NOW AVAILABLE FOR YOUR FOREIGN TERRITORY 

BUT- NEXT WEEK 

THEYAVAY BE SOLD 

COMMUNICATE HOW WITH US 

THE LARGEST DISTRIBUTORS OF FILMS IN FOREIGN FIELDS 

■ ^EXCLUSIVE EXPORTERS OFSPEER CADBONS<= 




J^^i'-MSS 



§?%£& 






INTERrOCEAN FILAV 



PAULH.CROMELIN 

PRES.tGEN'L. MGR.. 




OPERATE 



EVERYWHERE 



2ZOW.4-2r.oST. 

NEW YORK CITY 



January 12, 1918 



THE MOVING PICTURE WORLD 



179 




O HE two initial re- 
leases of this se- 
ries are "THE 
SNAIL" and "DENNY 
FROM IRELAND" — 
superproductions in five 
reels. 

I am ready to negotiate 
with STATE RIGHT 
BUYERS either on out- 
right sale or co-operative 
basis as governed by scale 
of percentages adopted 
by the FIRST NA- 
TIONAL EXHIBITORS' 
CIRCUIT. 

A franchise for the entire 
series, with a guaranteed 
monthly release, is also 
available under the same 
conditions. 

ONE PRICE ONLY for 

bonafide buyers upon ap- 
plication. All supplies 
at actual cost. 




frKj&swi^tst 




17 West 44th St., New York City 
(Murray Hill 5432-3) 
Cable Address: "Ernship" 

Executive Offices for 
W. H. CLIFFORD PHOTOPLAY CO. 




180 



THE MOVING PICTURE WORLD 



January 12, 1918 





GOLDWYN'S SUPREME 
ACHIEVEMENT 



Opening to Landslide 
Business at the Box- 
Offices of North America: 
Be$innin£ December 30 

MARY 
GARDEN 

IN 

THAIS 

hy Anatole France 

Directed by Frank. K Crane. 



The National Board of Review 

after showing Mary Garden in "Thais" to its complete membership and passing it 
without a single elimination, says in a special report: "This production sums up the 
artistic achievements of the motion picture in interpretive and imaginative drama. 
Photographically it is a distinct stride forward, the acting of Mary Garden is notable, 
and the picture as a whole is an example of creative art." 



January 12, 1918 



THE MOVING PICTURE WORLD 



181 




Anatole France's 

Congratulations 

To Goldwyn 

Prom Paris! 



The distinguished author of 
"Thais" and member of the 
Academy of Immortals sends 
Goldwyn this fervent appreda* 
tion of its magnificent produc- 
tion and famous star: 

"Allow me to express to you the extreme joy I feel at the idea that "my history of 
Thais has been visualized through the screen by your good efforts with a splendor 
unheard of. I am particularly happy to learn that the admirable artist, Mary Garden, 
who has sung so marvelously in the role of THAIS shall represent the same 
person on the screen. I wish to congratulate Goldwyn Pictures that they have been 
able to get this valuable co-operation and present this work with accomplished art." 

0GOLDWYN PICTURES CORPORATION^ 



Samuel Goldfish 

president 



Edgar Selwyn 

"Ww Prtrident 



16 East 42d Street 



Margaret Mayo 

Editorial JKndor 

New York City 



182 



THE MOVING PICTURE WORLD 



January '.2, 1918 



mi 



Dhu'Jhtfmao (jLGtu>an Sactio-O present — 

JANES MOMGOttERy- FLAGG'S 
"GIRLS YOU KNOW" 

Types of attractive Americans 

(^yA- series of twelve original, 
,; Kumorous single -reel stories 
feaHiurin^ distinctiue types of 
f attractive slirls. 

Ready for release at two week 
intervals beimnini Jan.2.1918. 








Distributed by 
THE GEORGE KLEINE SYSTEM 




63 East Adams Street. Chicago 
Branches in all principal cities. 




George K. Spoor presents 



Men Who Have 
Made Love To Me 



\LL FIRST CLASS PICTURE THEATRES- Ask When! 





THE REASONS WHY 

Your Patrons Will Demand to See This Play 



1. The stripping naked of- a human sou!. 

2. The fame of this erratic author. 

3. The widespread curiosity aroused* by this 
story from ner own pen. 

4. The first opportunity to see her in pic- 
tures and know her intimately. 



5. Revelations of the unusual love episodes 
of her own life, as written and enacted 
by herself. 

6. Six leading men, lovers of this unique 
genius. 



BACKED BY THE GREATEST NATIONAL ADVERTISING CAMPAIGN 
EVER GIVEN AN INDIVIDUAL STAR 

Arrange Your Booking Date* NOW 



.outMouT The United 




mi '«■—■■ 



184 



THE MOVING PICTURE WORLD 



January 12, 1918 




"97/ie 9/ighest Standard Q/ 9n Wotion Pictures" 

Announcement for 1918: 

A special series of Superfeatures of excep- 
tional box-office pulling power have been 
prepared for release on the Perfection Pic- 
tures program during 1918. 

INCLUDED ARE 
TITLE STAR 

UNEASY MONEY Taylor Holmes 

(IN SIX PARTS) 

A Comedy-drama of the well-known story. 

Produced by Geo. K. Spoor 

BROWN OF HARVARD, 

Hazel Daly and Tom Moore 

(IN SIX PARTS) 

Adapted from the sensational stage success of college life. 
Produced by Wm. N. Selig 

THE UNBELIEVER Specially Selected Cast 

(IN SEVEN PARTS) 

A stupendous production based on a powerful theme. 

Produced by Thos. A. Edison, Inc. 

t MARY MacLANE MARY MacLANE 

Revealing the love affairs of the noted authoress; 
with herself in the title role. 
Produced by Geo. K. Spoor 

RUGGLES OF RED GAP Taylor Holmes 

A comedy-drama from the famous stage success and story. 
Produced by Geo. K. Spoor 

GIRLS YOU KNOW. .Types of Attractive Americans 

A series of one-reel satires on society — one every two weeks. 

Written by James Montgomery Flagg, the artist-author. 

Produced by Thos. A. Edison, Inc. 




George Kleine System 



DISTRIBUTORS 



January 12, 1918 



THE MOVING PICTURE WORLD 



135 



perfection pictures 

£j "^e 9/ighest Standard Qj 9n Wotion Pictures" 

Wm. N. Selig 



PRESENTS THE SUPERFEATURE 



BROWN of 

HARVARD 




FEATURING 



HAZEL "HONEY" DALY and TOM MOORE 

An Adaptation in Six Parts from the Sensational Stage 
Success by Rida Johnson Young and Gilbert P. Coleman 



George Kleine System 

DISTRIBUTORS 




186 THE MOVING PICTURE WORLD January 12, 1918 




'(jW 



<Things (Sunt 

Tfie Biggest Ofcfiieipment 

oTMcttonPictuTv/fistorj/ 

■Js 9/dwJftybur Disposal 

ipgRirriTH^ 




January 12, 1918 THE MOVING PICTURE WORLD 187 

M¥ K5OUBIT0I^ 

Here Isltbur GoldenOpportuniiy ^Ifou can. 
give this triumph of the screen fo,yourpatipft^| 
atyour prices, providingyou maini^m^mitv 
imum charge of 25*} . ™ opepatejiggs^ents 
nowbooking itithelea^n^n^k^ipicture the- 
atres of the conntry^peffierms andjurther 
particulars, ad(lre$y 

EPQOTTOODUCING G>rp 

&°F\£iongacre Bldg, NewlarkGty . 

/^DO YOU KNOW 

rfhatth^irfhOfANdLtioxihas only been presented in the- 
'kadiog $ 2 theatres cf the world and that it holds the— 
recordjdr 'length cfmns and gross receipts in America? 

Qlmillion "Movie Fans"==the best patrons of popular amusements in 
J\j the country= s have never seen this masterpiece of action. 

DOYOU WANT TO SECURE= 

^/our percentage of t/tif ^ 
( ^ym- "QJENTELLE I 

The Epoch Company can furnish at cost all advertising data that 
was a feature in the successful establishment of this great subject* 

Special Arrangements to stimulate interest 
will be placed at your command. 



188 



THE MOVING PICTURE WORLD 



'January 12, 1918 




This picture is the second TRIANGLE seven-reel super- 
production, to be released January 13, 1918, on the 
regular program, at NO EXTRA COST to exhibitors. 



January 12, 1918 



THE MOVING PICTURE WORLD 



189 







■ 



— and one of the most artistic pictures that TRIANGLE has ever produced, a 
masterpiece of scenic beauty — is this seven-reel super-feature, "I LOVE YOU," 
starring Alma Rubens. REMEMBER this picture is released January 13th, on 
the regular TRIANGLE program and 

AT NO EXTRA COST TO EXHIBITORS 

TRIANGLE DISTRIBUTING CORPORATION 

1457 Broadway, New York 

S. A. LYNCH, President; R. W. LYNCH, Vice-President; FRED KENT, Treasurer; Y. F. FREEMAN, Gen. Mgr. 



190 



THE MOVING PICTURE WORLD 



January 12, 1918 




_EOF THE PRICE 
PAID FOR THE NEW YORK 
IGHTS, I BELIEVE THIS 
GREAT PICTURE WILL 
PROVE THE BIGGEST CARD 
I HAVE EVER BOUGHT " * 



WALTER E.GREENE « 



EW ENGLAND CAME HIGH 
BUT SUCH PICTURES ARE 
RARE.AND THE BOSTON 
PHOTOPLAY CO. SIMPLY 






iTEDDITODy GOING EAST 



n a j»Vfl*ifiigtHe r ii fl ftci 



1600 BROADWAY, NEWYORK 






MArgAritA Fischer 

Whose -winsome and happy personality has 
given her- established, box office value* Irv 

-Molly go get 'eM* 



■which depicts the delightfully uncon-- 
ventional adventures of an indiscreet 
younger- 



sister -who is "misunderstood! 



Produced by American Film Company Inc, 
Samuel S. Hutchinson, President. 

Available January 7 

,! ^^P^' <At a// excAangres of the 

Mutual Film Corporation 




Corporation 



825-82 7 SOUTH OLIVE STREET 
LOS ANGELES. CAL. 

feoember 10,1917. 



"THE MATE OF THE 
SALLT AHH", 



Eutual Film Corporation, 
220 South state Street 
Chloago, .Illinois. 

ATTKt'.'ION 



HR. JOHN R. FHEDIER. 



Gentlemen! 

It gives us great pleasure to 
announce that after Mr. Maok Sennett, the well known 
producer, has personally pre-vlewed Mary Miles Hlnter, 
In "THE MATE OF THE SALLT ABU", he placed his stamp 
of approval on this production by booking It for one 
solid week showing at his Sennett's Broadway Theater, 
Los Angeles, starting Deoomber 30th, 

He also advises that all we need to 
etow Is plotnres of this standard and we will have no 
trouble whatever In booking them to hit theater. We 
tolieve, that when a gentleman of Mr. Sennett's standing 
In the picture world, puts his stamp of approval on the 
first Mutual Pioture, that he has personally viewed 
with the Idea of booking by booking it for ono solid 
seek, is a good criterion for thnater managers to go ry. 



lours very truly, 
KDTUAL FILM COEPOBATI03 



sit 



/J Brailh Onager. ' 



January 12, 1918 



THE MOVING PICTURE WORLD 



191 



THE SECOND oPihe HART 5UPER-FEATURE5 ! 




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3h e BANDIT W 4* PREACHER! 

BY G GARDINER $UW,lVA\ \0tth. PRODUCED By THOjHlNCt 

WILUAM5HART 

— aj the BANDIT — 

SUPPORTED BY 
Rpberfc Ede$on~ She Preacher 
Rhea Miieketl ~~2H%e Girl 
HeT^cbel Ma£att~ 3ne HeavV 
Gladys BrocKvtfelWcJhe Vamp 

■1 ■! ■■■ 5 reel^ ■ - 

A NUMBER OF TERRITORIES ALREADY SOl,D.^ COMMUNICATIONS 

CONSIDERED IN ORDER oF RECEIPT 



W-H- PRODUCTIONS CO. 



*7iwjyr ay^t newyorkcity 

Phone Gramercy 30&7 




IN PREPARATION 
•Tho HEU^HOUND of AI/A^KA" 



EXHIBITOR? — 
BOOK "THE TWO-GUN MAN" 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



192 



THE MOVING PICTURE WORLD 



January 12, 1913 



TO THE FIEM INDUfTRV <^> 



iTJf TIM& TO /mGOTlAT£ tfOFL. 

Mm> -MICKEY 



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TflR PERFECT FILM 

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Ptil$&,tin6 u)iik action-* 
humors patko5 ^ lotfe -~ 
ycnyet-tion £tnd trtyytejfy; 
THE LONG WAITED tfOR. 

MACK SOTETT- 

$*>00,000 <zr+^s 
P R.O D U CTI O T* 



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/•the, UTT%E 

'GlRIy vox3 

wax, isvdm 

tfORGET" 



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